2026 BROCHURE
A MESSAGE FROM THE DOUGHTY FAMILY
Since 1982, Doughty Cakes has built a proud reputation as a trusted supplier of premium long-life baked goods to independent retailers across the region. As a family-owned business, our success has always been rooted in a simple philosophy: deliver exceptional products with dependable service and genuine care for our customers.
For more than four decades, we have refined a range of cakes, sweet treats and bread that combine outstanding taste with reliable shelf life - designed specifically to meet the needs of convenience stores and their customers. Every product we deliver reflects our commitment to consistent quality, freshness, and value.
We understand the demands placed on independent retailers, which is why our service is built around reliability, flexibility, and punctual delivery. Our goal is not simply to supply products, but to support our customers with a dependable partnership they can rely on every day.
Today, with generations of experience behind us, we remain as dedicated as ever to the values that shaped our business from the beginning—trust, quality, and lasting relationships. When you choose Doughty Cakes, you’re choosing a partner committed to helping your business succeed.
ALL THE BEST
Carl & Martin Doughty
Info
ORDERS
Orders are placed subject to our standard Terms and Conditions.
Our customer service team and van sales representatives will be happy to help you place your order and answer any questions you may have. They can be contacted in the following ways for your convenience: (Monday-Friday, 8.30am-5.30pm, excluding Bank Holiday’s).
Tel 01522 543434
Email sales@doughtycakes.com
Post Doughty Cakes Ltd, Wavell Drive, Allenby Road Ind Est, Lincoln LN3 4PL.
MINIMUM ORDER VALUE
Our minimum order value for your local van sale representative is £75. This can be spread across individual packs of any item available within our brochure.
BACK ORDERS
For items ordered but out of stock and not delivered to you, we will not keep these on back order. Please reorder these items next time you place an order.
PRICES & PACK SIZES
All RRP’s shown include VAT where applicable. The rate of VAT is confirmed in the product description. All prices, product details and listings are correct at the time of publishing but may change without notice.
DELIVERY
We will deliver your order on our own vans within the area highlighted in gold. Your knowledgeable Doughty Cakes representative will fulfil your order there and then from the back of their vehicle, so no waiting around for a parcel delivery, checking for damages or the inconvenience of unpacking your order.
Van Sales Services are available in the following areas:
Cambridgeshire
Derbyshire
Leicestershire
Lincolnshire
North Lincolnshire
Nottinghamshire
Warwickshire
Northamptonshire
North Yorkshire
South Yorkshire
West Yorkshire
East Yorkshire
Norfolk
Rutland
SALE OR RETURN
Stock with confidence thanks to our Managed Sale or Return Guarantee. Our experienced van sales team helps select the right range for your store and manages stock levels to keep your display fresh and profitable.
If agreed products don’t sell within the stated shelf life, they’re covered under our sale or return system, reducing risk and helping minimise waste. That means you can offer a full range of cakes, sweet treats and bread your customers want, without worrying about unsold stock.
More choice for your customers. Less risk for your business.
Branding
FREE Doughty Cakes FSDU
A Doughty Cakes Free Standing Display Unit (FSDU) creates a high-impact in-store display that increases product visibility and drives impulse purchases. Positioned in high-traffic areas, it showcases a range of cakes, sweet treats and bread in one convenient location, encouraging customers to grab an extra treat. With strong branding, flexible merchandising, and easy restocking, the FSDU helps retailers maximise space, boost basket spend, and grow sales.
FREE Doughty Cakes Shelf Edge Strips
Doughty Cakes branded shelf edge strips help products stand out on the shelf, making them easier for customers to spot in busy bakery aisles. The clear branding draws attention to the range, improves shelf organisation, and strengthens brand recognition in-store. Easy to install and maintain, they provide a simple and effective way for retailers to highlight Doughty Cakes products, encourage impulse purchases, and increase
Cake Range
FLAKY RASCAL
Code
CHERRY & SULTANA FLAPJACK TRAY
SALTED CARAMEL FLAPJACK TRAY
Code
TOFFEE CHIP FLAPJACK TRAY
ROCKY ROAD TRAY
VANILLA BUTTERFLY BUNS
APPLE TURNOVERS
ASSORTED FRUIT TARTS
ALMOND FINGERS
CHERRY LOAF CAKE
FARMHOUSE LOAF CAKE
CHERRY BAKEWELL X2 PACK
LEMON BAKEWELLS X2 PACK
BAKEWELLS X2 PACK
CORNFLAKE CRUNCH X2 PACK
Code
CARAMEL
VIENNESE WHIRLS
HAPPY CAKES
BROWNIES 6PK
RIVERBANK DATE & WALNUT CAKE
RIVERBANK MIXED FRUIT CAKE
Code
5033148000101
RIVERBANK APPLE & CINNAMON CAKE
5033148000156
MINI BATTENBURGS X7
6 LEMON MINI ROLLS
6 STRAWBERRY MINI ROLLS
Code
LEMON SWISS ROLL
DANISH STRAWBERRY ROLLS
DANISH CHOCOLATE ROLLS
Code
LANCASHIRE ECCLES CAKES
VIENNESE DIPS
CHOCO COCONUT RINGS
COCONUT MARIMBAS
BECKYS SULTANA SCONES
BECKYS CHERRY SCONES
COOLMORE RED VELVET CAKE Code
Code
5098715001639 COOLMORE LEMON CAKE Code
SALTED CARAMEL
5098715005903 COOLMORE CHOC & ORANGE CAKE
TREACLE BAKES X 4
Code
STRAWBERRY BAKES X4
LEMON BAKES X4
Code
BLACKCURRANT BAKEWELLS X4
On the go
Cherry & Coconut Flapjack 5 017840 008597
Chocolate Flapjack 5 017840 005213
Original Flapjack 5 017840 005299
White Chocolate Flapjack 5 017840 005237
Granola 5 017840 008542
Toffee 5 017840 005251
Yogurt and Strawberry 5 017840 005268
White Chocolate 5 017840 005237 Chocolate 5 017840 005213
Bakewell 5 017840 005343
CHERRY BAKEWELL TART
CHOC COOKIE
CHOC CHIP COOKIE
RAINBOW COOKIE
CHOCOLATE COOKIES
NEW YORKERS COOKIES
LEMON COOKIES
RAINBOW COOKIES
VANILLA WAFERS
Code
WAFERS CACAO
Code
NUT WAFERS
MINI COOKIES CHOC CHIP
MINI COOKIES DOUBLE CHOC
MEOW YUMMY COOKIES
Bread Range
BAGUETTES
OATMEAL SLICED LOAF
PAN RUSTIC SLICED BREAD
PLAIN BURGER BUNS
MEGA BURGER BUNS
4PK BROWN ROLLS
Code
4PK WHITE ROLLS
Code
PITTA BREAD PLAIN
LARGE TORTILLA WRAPS
TORTILLA WRAPS X6
FRUITED TEA CAKES
PAIN AU CHOC
8 FILLED WAFFLES
SweetsRange
Code
CHUPA CHUPS SQUEEZE POPS
TANGO ICE POPS
SLUSH PUPPIE 3 IN 1 CHILLER
SPRAY AND JELLY BEAN
FRENCH FRIES SPRAY
CANDY FIRE EXTINGUISHER
MR SQUEEZY DIPPER
BLA BLA DRINKS
MR SQUEEZY GEL
CANDY TOILET
UNICORN TWIST & DIP
POPSIFIER
Confectionery
ROUNDERS
ALL ROUNDERS
Flavour
Fizzy
ROUNDERS
ALL ROUNDERS
Flavour Code Case Unit VAT
Rich Treacle Toffees 669 12 100g 20%
Chocolate Peppermint Creams 632 12 100g 20%
Chocolate Orange Caramels 688 12 100g 20%
Chocolate Caramels 636 12 100g 20%
Chocolate Eclairs 619 12 100g 20%
Milk Choc Raisins 642 12 100g 20%
Milk Choc Peanuts 620 12 100g 20%
Assorted Toffees 601 12 100g 20%
Vanilla Fudge 605 12 100g 20%
STRAWBERRY
BUBBLEGUM
APPLE
WATERMELON
From our family to yours
Doughty Cakes began in 1982 with a simple vision. Our founder, Peter Doughty, recognised the growing demand for high- quality cakes within the convenience sector and set out to supply independent retailers with products they could trust.
With little more than determination and a single van, Peter began importing carefully selected cakes from across Europe, delivering them directly to stores throughout Lincolnshire. His commitment to reliability, quality and personal service quickly built the foundations of a thriving business.
As the company evolved, Peter’s sons each played a part in shaping its direction.
Mark Doughty made a significant contribution during these formative years, helping to establish the strong foundations that supported the company’s future growth. His insight and dedication strengthened the business at key moments, and although he has since moved on to new ventures, he remains a shareholder and continues to take an active interest in the company’s progress.
Today, Carl and Martin Doughty proudly lead the business, bringing with them more than 50 years of combined industry experience. Their knowledge, commitment and hands-on approach ensure that the values which have defined Doughty Cakes for over four decades continue to sit at the centre of everything we do.
Doughty Cakes remains a family business at heart - built on trust, quality and lasting partnerships.
Carl & Martin
Photograph of Peter Doughty in 1998
