Paul Kelly Design Portfolio April 2021

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1

Introduction

There’s something magical about creating hospitality experiences that succeed beyond expectations.

Of course, the secrets to this kind of success depend on a lot more than magic.

PKD has been in the business of hospitality development for more than two decades.

It’s this depth of experience that means PKD knows the restaurant, bar and club industry like no other.

They know launching a successful hospitality business depends on the right combination of business acumen, market intelligence, uncompromising design quality, and retail expertise — and maybe just a little bit of magic thrown in.

Having delivered more than 500 open venues, PKD now works across the full spectrum of business design and development.

That makes PKD a unique strategic partner, and the secret behind so many successful hospitality and entertainment experiences being launched across Australia.

“We push the boundaries every time, and every time we do, the market says: Yes, we need this! ”

“Everyone says we’re the best in the business.

That’s because we’re the only ones that get business and design.”

Paul Kelly 13

Development Sectors

Complete Project Development

A business need to be developed so that the journey from initial concept through to successful launch is thorough and complete, from an operational and customer perspective.

The overall success of a project comes through a complete and focused approach, where every aspect of the business has been considered.

PKD is active within a wide range of sectors within the food and beverage hospitality development market.

PKD specialise in creating spaces that are enjoyed by the tenant and owner as much as the customer, with a balance between business success and product enjoyment.

Paul Kelly Design can oversee the following; Competition and research to develop ideal product selection.

Consultant Chef direction and

Hotel & Gaming

Restaurants & Bars

Retail Commercial

QSR Brand Development

Accommodation Hotels

feedback.

Having completed over

PKD has a wealth of

PKD consult to a number

PKD complete Food

The creation of a

Signage and Branding direction using

200 Hotel Development

experience in Restaurant

of corporations, public

& Beverage projects

Complete Hotel is the

third party consultant.

in NSW alone, PKD are a

food styles / design

funds and developers

from end to end, so

work of over 20 years

standout when it comes

concepts throughout

in the commercial

developing Quick

at PKD by linking all

to understanding multi-

Australia and New

Retail Food & Beverage

Service Restaurants

the phases of Food &

faced Entertainment

Zealand. PKD venues are

sector. Through the

are essentially just

Beverage Hospitality and

Venues. PKD pride

designed from the offer

experience PKD bring

a more intense and

placing them in the one

themselves on business

up, with the experience

and the quantity of

compact restaurant

location. PKD provide

increase when it comes

of the customer essential

quality developments

model. PKD position

the complete experience

to Gaming Room

to the overall satisfaction

completed, PKD are

themselves in the centre

with the activation of

Developments and have

of the development. PKD

involved in the master

of these developments,

accommodation and

a strong track record

venues are a complete

planning and strategy

acting as the conduit

public spaces to the

of turnover increase in

customer immersion into

through to retail design

for all aspects of the

restaurants and bars

Gaming Developments

the journey of food and

of some of the most

development to ensure

providing the customer

post renovation.

beverage.

influential developments

the project direction

with a quality experience.

in Australia. PKD look

stays on course and is

at the project from a

positioned for success.

Third Party Graphic Artist assistance.

Packaging advice and feedback.

Uniform design assistance.

Crockery, Glassware and Cutlery Feedback.

Material and design styling images.

tenant and customer perspective, basing the success of the retail tenant as the ultimate outcome to the overall development.

3

Ruse

The concept for this modern Bar and Brasserie took inspiration form Australia’s unique produce, culture and colour palette.

The clients passion to showcase quality Australian produce and flavours was a strong driver in the initial layout planning.

The open kitchen and its cooking philosophy inspired by charcoal and flame provides a theatrical backdrop which both grounds and energise the dining space. With the menu being the hero it was important to us that the interior compliment and not compete with this vision. The dining spaces are casual, inviting and approachable flowing seamlessly from inside to out with a colour palette inspired by the unique hues of our Australian flora.

Category Restaurant Budget

$3.25m

Year

2021

Size

620m2 internal

520m2 external

7 5

District Brasserie

Nestled within the lobby of the prestigious Chifley Plaza in Sydney’s CBD, District Brassiere launched in 2017 offering casual dining elegance for the well-heeled corporate crowd.

The centrepiece of this establishment is an imposing, central island bar of green marble and brass, featuring a multitude of fine wines on display. A fully open kitchen is equipped with a Spanish Josper charcoal oven, and an all-day patisserie works overtime to tempt patrons with its tartines, croissants and Single Origin coffees.

The casual elegance of the space is tempered by the distressed gritty treatment of the walls, with aged brass highlights contrasted with post-war inspired Stucco, mid-century leather furniture and New York style banquettes.

Category Restaurant Budget

$2.3m

Year

2017

Size

780m2

3 7

Flying Fish

Flying Fish has a new home. After 14 successful years on Jones Bay Wharf, owner Con Dedes and chef Peter Robertson have joined forces with PKD to launch a new restaurant concept at the Star Casino.

The creative vision takes its inspiration from coastal New South Wales, expressed through unique light sculptures, lush colours and meticulously knotted column tapestries by local artists. Quality craftsmanship is on display with custom wine display cabinets, intricate joinery and unique, customdesigned carpets. With an inviting bar to greet patrons, a private dining room for 40 guests, chefs table for 16 and smaller semi private dining rooms, this new home for Flying Fish sees the iconic Sydney establishment step up in style.

Category Restaurant Budget $3.2m Year

2018

Size

595 m2

5 9

Miss Moneypenny’s

PKD has drawn on the atmosphere and

Broadbeach

in Noosa to create a striking new vision of

direction of the venue’s sister restaurant contemporary Australian dining.

Social dining in a relaxed, stylish atmosphere is the focus of Miss Moneypenny’s Broadbeach. In a space focused around a striking central fireplace, patrons are surrounded by the warmth of natural timber and hues of grey, navy and terracotta. Brass and stone elements add visual and tactile sophistication to the design. Above the seated diners a detailed ceiling feature attracts the eye with flowing movement The room features an extensive bar running the entire length of the room, and a dramatic window opening offers a view into the inner workings of the superb kitchen.

PKD has made a feature of natural light, which adds to the seamless flow between the detailed luxury of the indoor spaces, and the more casual approach of the exterior settings.

Category Restaurant Budget $8m Year

2019

Size

Internal 784 m2 External 110 m2

11

Sokyo

‘Sokyo’ expresses a unique design fusion of Sydney and Tokyo, the result of a wildly successful collaboration between PKD and Chef Chase Kojima, supported by Sydney’s Star Casino. This contemporary Japanese restaurant, located on the ground floor of The Darling Hotel, quickly cemented its reputation as one of Australia’s most popular Japanese-inspired dining experiences.

Immersing themselves in the culture behind Tokyo-based Kaiseki style allowed PKD to create a series of unique spaces which, like the cuisine on offer, engages all the senses and perfectly matches the delights of Chase’s cuisine.

Category Restaurant Budget

$4.2m Fit-out

Year

2011

Size

985m2

9 13

Black by Ezard

Black by Ezard is a truly unique international steak house and contemporary dining experience. Located within the Star Casino in Sydney and partnered with Melbourne based celebrity chef Teage Ezard, Black by Ezard is a sophisticated, refined, tailor-made restaurant concept that seats 150 guests.

PKD has created what can only be described as a masterpiece in restaurant design. A palette of rich yet approachable materials, combining stone, timbers, leathers and dramatic lighting, have ensured Black by Ezard remains one of the country’s most popular steak restaurants.

Category Restaurant Budget

$4.5m Fit-out

$2.0m Base (PKD)

Year

2011

Size

745 m2

11 15

St JohnsRens Park Kenny

Opened in April 2017, Kenny Rens is a

Bowling Club

and whisky bar. Kenny Rens is famous for

dramatic yet intimate Japanese Restaurant robata, a centuries old style of slow grilled meats over hot coals. The striking façade is classic yet contemporary while the interior space is traditional yet sophisticated; beautifully detailed and elegantly restrained. Textural charred and warm timbers contrast against monochromatic cool greys of concrete and stone. A bold art work by local artist Amy Finlayson sets off the interior, with beautiful organic indigo brush strokes meandering through the space.

Category Restaurant Budget

$450,000

Year

2017

Size

140m2

13 17 9

Jade Rabbit

When first encountering Jade Rabbit at The Star, the viewer is struck by the dramatic use of light and materials. Light emanates from the backlit sculpted bar, and plays through the complex ceiling artwork, created from hundreds of crystal clear acrylic rods.

PKD has designed the surfaces to explore reflection, from the spectacular illuminated display feature behind the bar, the mirrored columns and perforated panels, through to the dramatic use vertical fish tanks. The unique carpet, inspired by the way light hits water, anchors the design, while the custom furniture softens the surfaces, creating an inviting and stylish space to experience the excitement of The Star.

Category Bar Budget $2.2m Year

2019

Size

180 m2

15 19

580 George Street

580 George Street is located in the centre of one of Sydney’s most dynamic commercial landscapes. With 33 floors of commercial office space, three levels of retail, concierge services and ‘best in class’ end of trip facilities, the main lobby space is a very busy thorough fare. Paul Kelly Design were commissioned to reimagine the main lobby space from a transition space to a destination in and of itself, while bringing the 580 George Street brand to life.

To achieve this elevated customer experience Paul Kelly Design has created three visually connected zones; the Business Lounge, Central Concierge Area and Copper Espresso Café. The integrated mixed use including food and beverage, individual work hubs, small catch ups tables, semiprivate larger meetings spaces and building services touch point, all combine to creates a multi-dimensional space that allows customer to meet colleagues and or relax for a moment or two.

Category

Retail Commercial

Budget $1.8m Year

2019

Client

GPT

17 21

Walker

Paul Kelly Design worked closely with Walker

Parramatta Square

the new Parramatta Square Development.

Corporation to create the retail Precinct for The project involved the master planning, retail design and co-ordination of all retail areas of the development. The project which is to be phased in opening until 2024 will see the realisation of a total spend in excess of $2.4B. The concept Paul Kelly Design used for the project was based on the local Hills district precinct, with a direct connection to the Landscape which forms a large part of the physical location. The overall concept was based on the materials and colours found within the eucalyptus tree, with their soft pink hues all the way to the warm tones of the local sandstone which adorns local experiences for all Parramatta city residents.

A large component of the development is the creation of the outdoor dining areas, with architectural structures and retail design management by Paul Kelly Design, placing some of Sydneys top food and beverage operators in close proximity to the main Parramatta Square area. The integration of the key elements of the local landscape being ‘prospect and refuge’ and ‘Refuge’ have made these external spaces not just an extension of the internal retail but a standout retail experience.

Category

Retail Commercial

Budget $15m Year

2020

Client

Walker

19 23

Canterbury

Canterbury-Hurlstone Park RSL Club is now

Hurlstone Park RSL

West, a place known for its variety of dining

a destination of choice in Sydney’s Inner and entertainment experiences. PKD has worked with the venue owners to continually diversify and extend its offerings, attracting a new class of patronage, while maintaining a quality offering for its loyal community.

PKD’s ambitious redesign relaunched the venue as a landmark destination, positioned to attract the premium, discerning patron. Bold floor and ceiling concepts entice patrons into an elaborate gaming experience. An all day dining offer is featured within a vast yet classic space, awash with natural light and ambient elegance.

Category Club Budget $3.8m Year

2018

Size

700m2

21 25

Nu Bambu

Nu Bambu launched in 2018 as the late night food offering by Canterbury Hurlstone Park RSL, embracing a new blend of Asian cuisine and a new direction in style for the much loved RSL. Patrons are welcomed into the space by a signature sculptural piece made of hand-dyed silks hanging resplendent above a communal dining table. Natural textures and finishes are lit up with pop-art references, and the venue’s open kitchen pays homage to the busy street kitchens of Saigon.

Inviting and contemporary, the venue has diversified the membership base for CHPRSL and created a new destination for Sydney’s discerning food lovers.

Category Restaurant Budget $2.6m Year

2018

Size

475 m2

23 27

St Johns Park

PKD worked with the owners of St Johns

Bowling Club

diversify this Western Sydney entertainment

Park Bowling Club to invigorate and destination. A general seating area provides a gathering point at the heart of the venue, with a diverse mix of food and beverage facilities for customers to choose from.

A retro-inspired design offers both comfort and functionality, integrating a number of development initiatives to create a complete club picture for Western Sydney customers.

Category Club Budget

$11.5m Build/Fit-out

Year

2016

Size

2200m2

25 29

Union Place Hotel

The Union Place Hotel offers a contemporary interpretation of the classic American diner. A dramatic bar occupies central place in the room, custom blue stained timber panelling and brass halo lighting imposing a strong, masculine presence. The coffered timber ceiling with its exposed metal fittings and dark walnut stain emphasises the strength of the design, which is then softened through the introduction of plants at key points in the room. The Bistro incorporates booth seating, inspired by the quintessential American diner experience.

PKD explores a new approach to a traditional “red, white and blue” colour palette throughout the Main Bar and Bistro. In the Gaming room, darker hues take over, complemented by a dramatic feature ceiling and brass mirrored columns.

The custom carpet is a unique non-repeat design, which further develops the moodier colour tones of navy and gold to red.

The outdoor area is a contrast to the dark, strong interior. A lighter colour colour palette of blues and yellows is applied through playful and bold patterns. Fairy lights create a welcoming ambience at night, while strategically located plantings juxtapose the striking geometric patterns of the exterior tiles.

Category Bar Budget $3.75m Year

2019

Size

650 m2

31

The Evening Star

The Evening Star in Surry Hills is back.

PKD has transformed a tired venue into two distinctive operations, pairing a busy gaming experience with a bustling, late night, inner city hotel.

The design direction references Blade Runner and sci-fi films, with the interplay between the Asian-focused menu and custom artworks creating a hyper-real vision of the future. Situated on a busy corner, the venue offers a perfect space for customers to escape the maddening crowds.

Category Hotel Budget

$1.5m

Year

2018

Size

360 m2

29 33

The Bourbon

PKD has successfully reinvented the iconic Bourbon & Beefsteak, creating a contemporary yet timeless feel. The new space cultivates a mixture of Chicago and New York inspired references, with the music edge of New Orleans.

Use of classic influences means the Bourbon feels like it has always been there, a centrepiece of the historic Kings Cross scene. Refined textures mix with lush furnishings to create a sumptuous and enlivening experience.

This new design incorporates a breathtaking, state of the art, fully outdoor 30-machine gaming room.

Category

Hotels & Pubs / Gaming

Budget

$4.5m Fit-out

$5.0m Base (PKD)

Year

2013

Size

GD 1,300m2 Total 5,200m2

31 35

37 33

The Ivanhoe

Located in Sydney’s beachside Manly,

of Manly

spanning four floors. The venue caters

the Ivanhoe Hotel is an expansive venue to several distinct customer markets, reflecting a diverse set of food and beverage offerings available across the venue. A coastal design aesthetic reflects the spirit of Manly, tinged with a Hamptons influence, with a palette of white, soft blues, and jade greens complemented by weathered driftwood greys.

The design direction has links to a classic coastal interior while creating an atmosphere of quality and subtle design.

All of the exterior spaces of this venue are operable, allowing customers to experience the dynamic landscape architecture and vibrant use of materials all year round.

Category

Hotels & Pubs

Budget

$6.0m Fit-out

$2.0m Base (PKD)

Year

2012

Size

1,800m2

35 39

The Oaks Hotel

The Oaks Hotel remains one of Australia’s most iconic and well-recognised hotels. PKD has worked with the Hotel owners to ensure its history and reputation continue to evolve and be embraced by new generations of patrons. A classic food and beverage concept links to the Hotel’s history, with appeal to a discerning clientele.

The Bar & Grill steak house concept services customers through an old butcher shop, placing them in front of the action of the kitchen and surrounding them in fine wine and Art Deco styling.

Category

Hotels & Pubs

Budget

$5.5m Fit-out

$1.0m Base (PKD)

Year

2013

Size

665m2

37 41

Rose Bay Hotel

Classic Australian Hotel design is paired with the latest developments in boutique gaming experience at the updated Rose Bay Hotel.

Elegant, traditional timber features have been enhanced through a comprehensive design process. The design has drawn inspiration from the existing building architecture, emphasising and embellishing existing features such as arch windows, feature curves, and repetition of key elements. Contemporary approaches to room lighting and attention to details such as custom carpets have created a gaming experience that is modern yet timeless.

Category Gaming Budget $1m Year

2018

Size

115 m2

47

43

Ambarvale Hotel

Described as ‘the pub to end all pubs’

by Hotelier Magazine, the Ambarvale launched in 2019 with a chic, inner city pub experience for its Western Sydney clientele, offering a little bit of something for everyone. From an indoor fernery and sunroom, to an expansive Playhouse kids play area, an in-house brewery and a gaming experience like no other, the Ambarvale has set a new benchmark for hotel design, offering a complete entertainment destination to last the test of time.

Category Hotel Budget $9.8m Year

2019

Size

2100 m2

43 45

Longueville Hotel

The recent renovation nods to the vibrancy

Vila

incorporating a sense of timelessness and

and attitude of classic Palm Springs style, a respect for perfect details. The whole experience has been developed by Paul Kelly Design to deliver a unique and exciting product for old and new customers of the hotel.

The Longueville Hotel is truly one of a kind.

Category

Hotels and Bars

Budget

$1.4m

Year

2020

Size

315m2

49

Longueville Hotel

The Longueville has been a landmark hotel in Sydney since 1929, recently receiving its second upgrade by Paul Kelly Design.

The hotel consist of a public bar, dining room and terrace deck known as ‘Villa’, all of which have been lovingly refreshed with a reference to mid century aesthetic. At the Longueville Hotel, Paul Kelly Design has created a character-filled venue, a perfect space to celebrate fun and enjoyment.

Category

Hotels and Bars

Budget

$1.8m

Year

2020

Size

320m2

51

Fish & Lemonade

PKD worked closely with the operators to create this QSR Brand with its first store opening on Sydney’s iconic Manly Wharf.

The routes of this unique offer stem all the way back to childhood memories, for us that’s the mid 80’s when timber wall linings and pink tiles were the acquired taste for interiors. We used this rational and the concept of marrying two things great together, to create a visually enticing and fresh approach on something that has been on offer to the vast majority for decades. This belief flows from the interiors, to the visual graphics and right through to the way the food is prepared, packaged and presented to the customer.

Warm materials such as sandstone crazy paving and timber wall / ceiling linings, provide a natural and calm experience.

While the cooler / harder materials such as powder coat metal, painted bricks and mosaic tiles have been introduced as contemporary and youthful components, with the overall blend being a wellbalanced experience.

The iconic location of Manly Wharf is the icing on the cake, which some would consider to be one of the most famous Sydney locations to stop for fish and chips.

Category Restaurant Budget

$1.2m

Year

2021

Size

205m2

49 53

Harvey’s Hot

Inspired by retro American diners and

Sandwiches

Sandwiches is a Quick Service Retail Brand

Australia’s suburban milk bars, Harvey’s Hot developed by Paul Kelly Design that plays on old world charm and nostalgia.

Nickel metal finishes, formica wall panelling and lightbox menu boxes are a nod to the diner of old. Authentic counter stools, diner style chairs and tables, and bespoke banquette joinery further adds to the familiarity and charm of the venue.

Historical photographs of diners and milk bars line the walls, pieces of memorabilia that inspired the venue design.

Harvey’s focuses on delivering quality, simple and unforgettable sandwiches. The venue design aims to compliment that offer by creating an experience of authenticity, nostalgia and familiarity for the diner.

Category Restaurant Budget

$1.2m

Year

2021

Size

230m2

51 55

Betty’s Burgers

Betty’s Burgers & Concrete Co is the new

& Concrete Co.

in Noosa, QLD in 2014, and now operating

creation of PKD, launching its first venue in 20 locations nationally. The concept is a contemporary take on the nostalgic ‘burger joint’ offering, serving the juiciest and most mouth-watering burgers around. The frozen custard and signature ‘Concretes’ set this throw-back apart from the rest.

The interiors concept is a fusion of 1950s optimism with the rustic appeal of a weather-beaten beach shack, relaxed in its simplicity with plenty of quirky twists. This successful, casual dining formula has seen Betty’s Burgers and Concrete Co. hit the streets right across the country.

Category

F&B Retail

Budget

$1.2m Fit-out

$500k Base (PKD)

Year

2014

Size

140m2

53 57

Rydges Powerhouse

Located in the heart of Tamworth, the Rydges Powerhouse Hotel is an iconic regional hotel with 30 years heritage. With a reputation for exceptional service, quality, and classic interior styling, Paul Kelly Design was engaged to reinterpret this positioning with a contemporary edge. The new lobby and lounge areas are strikingly polished yet grounded in timeless details and welcoming warm timber tones.

The Hotels room design celebrates Tamworth’s locality and history through the referencing of the site’s historical background, formerly a Power station. They are contemporary with a sense of history, a space that is timeless and memorable.

Aesthetic connectivity between the hotel’s rooms and public areas aims to create a seamless and harmonious transition for the hotel guests.

Category Hotels Budget

$xxm

Year

2019

Size

xxm2

55 59

Paul Kelly Design 503/50 Holt Street Surry Hills NSW 2010 Australia +612 9660 8299 paulkellydesign.com.au