Sylvie Verboom. Traffinix.

Traffinix

SYLVIE VERBOOM

Head of Business Development, Traffinix

Q Hello Sylvie, many thanks for joining us today. It is great to have someone who has a huge amount of experience in this industry. Can you tell us what it was like when you started in affiliate marketing in the mid 90’s?

When I first started in this industry it was a blank piece of paper. There was little to no regulation, and the marketplace was expanding exponentially. Worldwide meant Worldwide and the biggest market of all, the USA, was a gold mine. How things change!

Q You have been in a number of online professions including online gaming and Forex. Is there any correlation between the two?

Well personally I think there is a lot of correlation between the 2 markets. Both involve risk taking. In my area of expertise, affiliate marketing and business development, it’s not so much the industry you are in, but the way you treat people, that not only matters the most, but also brings the best long-term relationships and results.

Q How have you seen the Cyprus ecosystem develop since you have worked here?

When I first started Cyprus was dominated by gaming sites but as regulation increased most of these moved to jurisdictions where licensing was possible giving them EU marketing access. Cyprus decided against this, and instead moved to becoming the place for Forex/Crypto brokers to register their business. So, as one door closed another opened.

Q You are currently the Head of Business Development at Traffinix. Can you give us a brief run down on your brand?

Traffinix is an affiliate network operating in various verticals, especially within Finance. We have our own unique high converting funnels available in multiple languages and are adding to them every week. While Traffinix maintains a young state of mind and spirit, all of our staff and owners, are experienced professionals in these verticals. We cover most GEOs and can facilitate a bespoke solution when requested.

Sylvie Verboom Head of Business Development, Traffinix

Q What is an affiliate network and how can it help someone?

An affiliate network is a marketplace bring together affiliates and offers (funnels). When an affiliate signs up they will have access to a multitude of offers and can pick which one they wish to use. At Traffinix we also have the ability for the affiliate to use SmartLinks which means if they are not sure which funnel will work best for them, they can pick a number and have the funnels automatically rotate thereby enabling them to see which one works best for them and remove the least performing funnel.

Q How do you keep the quality high within your brand’s eco system?

One thing we have recently introduced for our funnels is SMS lead validation. I am sure most affiliates get frustrated when they see lots of leads being generated and very few sales. Well, with our system, the leads generated have all had the telephone number provided by the lead verified as they must enter a code sent to their mobile. We have found that the lead quality is significantly higher and conversion rates have substantially increased. We also monitor where leads are coming from to ensure that only correct funnels are used in the GEOs we cover.

Q What makes yours so different?

Well as mentioned above the SMS validation is not common in the industry currently. We are also connected to several brokers so when a potential customer signs up using our funnels it will go to a native desk broker open at that time. It also means that if the client already has an account with the first broker, instead of the lead ending there our system checks other brokers to find one they don’t have an account with. This means higher conversion rates and more earnings for affiliates using our funnels.

Q How can people contact you?

The best way to reach me via phone 00357 25 378 141 or email me sylvie@traffinix.com Alternatively, you can reach out to me on Linkedin and I am happy to help.