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ARTS 4500
PROFESSIONAL PRINT DESIGN
PAULA CORRALES MARCO
Project1 Project1
CREATEABRAND
Forthisproject,Idecidedtocomeupwithaconceptofa bakery.ThenameofthebrandisGoldenCrust,asithas handmadebakery.Icreated6platformsforthisbrand:
Poster1. Instagrampost2. Billboard3. Flyer4. Totebags5. Busstopadvertisement6. IusedAdobePhotoshop,Illustrator,andInDesign. Finally,thesloganis“BakingtheflavorsofSpain”, astheconceptofbakeryismorecommoninEurope.
MOODBOARD
24x36POSTER
BUSSTOPADVERTISEMENT
INSTAGRAMPOST
8.5x11FLYER
BILLBOARD
TOTEBAG
TOTEBAG
Project2 Project2
THREEDIMENSIONAL PRINTSOLUTION
Forthisproject,thegoalwascreatinganoriginaland uniquepackagingproduct.Mybrand’snameis“Tropic Twist”andisahealthy-focusedjuicebrandthat emphasizesthegoodnessoftropicalfruitsandfresh ingredients.Thesloganis“Yourtropicaloasisinabottle.”
Thetargetaudiencewillbeallhealth-conscious consumerslookingfortastyandnutritiousbeverage options.Also,individualsinterestedinnaturaland organicproducts.
MOODBOARD
SECONDSTEP
AddingadesignwithcolorsinAdobeInDesignand Illustrator.MakesuretoputPantonecolors.
FINALPACKAGING
FINALPACKAGING
Project3 Project3
MULTI-PAGEPUBLICATION WITHEDITORIAL
Forthisproject,theideawastocreateamulti-page publicationeditorialthatincludesphotosandtext.My colorpalettehaspastelcolors.Themagazineneedsto havetwentyfourpages.
Mymagazine’snameisBeyondthePlate.Itisabout cookingrecipesandinformationaboutfoodthatcollege studentscanuseintheirdailylives.
MOODBOARD
