FASHION PORTFOLIO
PAULA
ANTAL 2017-2021
BA FASHION DESIGN LIMERICK SCHOOL OF ART AND DESIGN
CONTENTS CV GRADUATE COLLECTION COLLECTION PHOTOSHOOT COLLECTION FILM
TECKPACK LOOK1 JACKET TROUSERS SHIRT
DIFFUSED COLLECTION REMAKE TRENDS RESEARCH COLLECTION
ABOUT ME Work Experience June 24 2019 |
Totem Fashion - Paris As a mailing assistant I delivered invitations and sent out emails for Paris Fashion Week.
February 2016October 2018 |
Fashion Warehouse - Fashion City Retail Park Retail Assistant helping with orders.
Technical Skills
Paula - Leona Antal DOB | 06-07-1999 +0874651520
Dublin | Ireland
paulaantal72@gmail.com
Willing to relocate nationally and internationally Areas of Interest | Menswear Design and Spec of Thom Browne’s work, Intersting and New Design by Windowsen, Tailoring by Hunstman & Sons. Appreciate Innovative Cut and Design by Comme des Garcon. Interested in Design work and Branding by Samuel Ross of A.C.W.
Education
2012 -2017 | Leaving Certificate, Colaiste Pobail Setanta, Phibblestown, Dublin 2017-2021 | BA Honours Degree in Fashion Design, Limerick School of Art and Design, Limerick Institute of Technology
Work Experience September 2019 |
Cedric Charlier - Womenswear Fahion show dresser at Faculte de pharmacia de Paris Nina Ricci - Womenswear Fashion show dresser at Palais de Tokyo Christian Wijnants - Womenswear Fashion show dresser at Palais de Tokyo
--- Industrial Sewing --- Industrial Overlockers --- Industrial Irons --- Industrial Fuse Press --- Pattern Drafting Womenswear --- Hand Stitching --- Manual Grading --- Teck Packs --- Domestic Sewing Machine --- Gerber Grading
Computer Knowledge --- Mac and PC --- Photoshop --- Illustrator --- InDesign --- Lightroom --- Premier Pro --- Word --- Excel --- Powerpoint --- Gerber --- Digitizer
Achievements Award |
Gauchere - Womenswear Fashion show dresser at Palais de Tokyo Manish Arora - Womenswear Fashion show dresser and backstage help at Le Salon des Miroirs June 2019 |
Roksanda - 14 Rue Portefoin Paris Showroom Internship in Paris with the Sales Team from Roksanda. This internship experience was a great opportunity that offered an insight in the running of a showroom. Also, the behind the scenes showroom. Good practice in how to interact with high end clients.
References
Winner of Three’s 3MC Uniform Design Competition This was a design collaborative project executed in 2nd year. It involved creating new and creative garments to be worn by the 3mc’s at the 3 Arena concert hall. It was an exciting project that led me to explore printing which I am now interested in incorporating into my own work. 3rd Year Fashion Design Class Rep I found this a great experience as it asks of myself to organize myself better and to keep on track with time management. Anne Melinn BA Fashion Design Tutor Limerick School of Art and Design L.I.T Email: Anne.Melinn@lit.ie Michelle Molloy BA Fashion Design Course Leader Limerick School of Art and Design L.I.T Email: Michelle.Molloy@lit.ie
GRADUATE
‘SUB AURNEG’ GRADUATE COLLECTION PAULA ANTAL
COLLECTION
‘SUB AURNEG’ STATEMENT
AUTUMN/WINTER 21/22 -PAULA ANTAL-
“ They dug without air.” ‘SUB AURNEG’ is a collection visually clear only to those born in a post-communist environment of eastern Europe. Where people were bound within a territory with a poor quality of life and adapting was necessary. As such, garments in this collection need to adapt to their environment surrounding the mining ecosystem and the pit itself. The combination of work clothes and denim highlights a much needed versatility. The slouchy aspect is created out of necessity for comfortability and accessibility. In developing my spec I loosely drew over and collaged with the lines and shapes of key images showing both the interior and exterior architecture of the mine. I also collaged on the body with photocopies of technical and texture samples, creating a boxy aesthetic with an oversized and relaxed silhouette. I wanted to emulate the coal miner collecting and gathering coal in a loosed sac wrapped around his body through my stand work and toile development. I pushed this process further by using my initial toilles to drape on the stand and create more garments.
‘SUB AURNEG’
S,
AUTUMN/WINTER 21/22 -PAULA ANTAL-
T ME EL
CONCEPT BOARD
UNIFORM FACTO RY, BO OT L A L N T I HE M AN INI D NG H TO WN
N TANK PRDUCT I XYGE O N,T S,O O OP O ALLEY, VILLA L SH IU V G F E A S E J CT TH
DUSTRIAL HU N I B
IN
W E ’R E
T IL BU
HOUSING,APART OPS, MEN ,SH T OL BL E MIN. HO O C D TH SC KS OUN Y, . AR OR
“The Miners life is eternal, 25 years in the darkness and 5 years in the light, and then afterwards you come back.”
‘SUB AURNEG’ DESIGN DEVLOPMENT BOARD AUTUMN/WINTER 21/22 -PAULA ANTAL-
ROUGH
EMERGENCY OXYGEN TANK
FUNCTIONAL TRANSFORMABLE
TEXTURAL
‘SUB AURNEG’ DESIGN DEVELOPMENT BOARD 2 AUTUMN/WINTER 21/22 -PAULA ANTAL-
SWATCHING
COLLAGING WITH SAMPLES
‘SUB AURNEG’ TOILING DEVELOPMENT BOARD AUTUMN/WINTER 21/22 -PAULA ANTAL-
DISENTEGRATE & RESTORE
INITIAL TRANFORMABLE JACKET
DEVELOPING THE LOOK OF THE BACKPACK TO RESMBLE A PORTABLE OXYGEN TANK
‘SUB AURNEG’
SAMPLE BOARD 1 AUTUMN/WINTER 21/22 -PAULA ANTAL-
WOOL SAMPLE
INSPIRED BY THE LOCKER ROOMS INSIDE THE MINE, WHERE THE MINERS SPEND THEIR LUNCH BREAKS.CREATED USING CARDBOARD, VELEEN AND EMBROIDERY THREAD.
I USED BOTH TECHNIQUES IN THE DEVELOPMENT OF COAT.
SAMPLE STITCHING
TESTING OUT STITCH SIZES AND STYLES TO USE IN THE COLLECTION. WOOL AND EMBROIDERY THREAD.
‘SUB AURNEG’
DENIM SAMPLE
SAMPLE BOARD 2
CRETED FOLDING AND PRESSING DENIM TO CREATE WRINKLES AND FOLDS IN THE FABRIC. I USED VELLEN ON THE BACK TO HOLD THE SHAPE.
I USED THE SAMPLE STITCHING TO CREATE EMBROIDERY ON THE BACK OF THE JEANS.
SAMPLE STITCHING
MACHINE STITCHING ON DENIM AND WOOL TO MANIPULATE THE DIRECTION OF THE FABRIC.
AUTUMN/WINTER 21/22 -PAULA ANTAL-
‘SUB AURNEG’
SAMPLE BOARD 3 AUTUMN/WINTER 21/22 -PAULA ANTAL-
SAMPLE
I LAYERED FABRICS LIKE WOOL, HESIAN AND POLYCOTTON. I ALSO PLACED A PICTURE OF A MINER AND STITCHED OVER IT. THIS WAS INSPIRED BY COAL MINERS ID CARDS.THIS IN A WAY WORKS AS SUCH BUT IS DESINTEGRATING.
I CREATED ANOTHER SAMPLE LIKE THIS, BUT ON WOOL, AND USED IT INSIDE THE LINING OF THE COAT.
‘SUB AURNEG’
TECHNICAL BOARD AUTUMN/WINTER 21/22 -PAULA ANTAL-
SAMPLE
TESTING WELT STITCHES ON WOOL.
I USED BOTH TECHNIQUES IN THE DEVELOPMENT OF COAT AND JEANS.
SAMPLE
THIS SAMPLE WAS PLEATED, VEELENED AND HANDTACKED TO CREATE A VOLUMONOUS SHAPE.
‘SUB AURNEG’
COLOUR BOARD AUTUMN/WINTER 21/22 -PAULA ANTAL-
INDUSTRIAL
SOUTH WALES MINER BY VALERIE GANZ MID 1980S
CLASSIC
MOODY
‘SUB AURNEG’ FABRIC BOARD AUTUMN/WINTER 21/22 -PAULA ANTAL-
TWILL
PARACORD ROPE
DENIM NYLON WOOL ELASTIC
INEUP
COLLECTION
‘SUB AURNEG’ FINAL LINEUP BOARD AUTUMN/WINTER 21/22 -PAULA ANTAL-
FLAT RANGE BOARD AUTUMN/WINTER 21/22 -PAULA ANTAL-
‘SUB AURNEG’
‘SUB AURNEG’
FLAT RANGE BOARD AUTUMN/WINTER 21/22 -PAULA ANTAL-
‘SUB AURNEG’ LOOK 1
- PERILUL -
ILLUSTRATION BOARD 1 AUTUMN/WINTER 21/22 -PAULA ANTAL-
‘SUB AURNEG’ LOOK 2
- SUFOCANT-
ILLUSTRATION BOARD 2 AUTUMN/WINTER 21/22 -PAULA ANTAL-
‘SUB AURNEG’ LOOK 3
- PLAMAN -
ILLUSTRATION BOARD 3 AUTUMN/WINTER 21/22 -PAULA ANTAL-
‘SUB AURNEG’
LOOK 4
- CARBUN-
ILLUSTRATION BOARD 4 AUTUMN/WINTER 21/22 -PAULA ANTAL-
‘SUB AURNEG’
LOOK 5
- INIMA -
ILLUSTRATION BOARD 5 AUTUMN/WINTER 21/22 -PAULA ANTAL-
‘SUB AURNEG’
LOOK 6
- CENUSA-
ILLUSTRATION BOARD 6 AUTUMN/WINTER 21/22 -PAULA ANTAL-
LOOK 1
COLLECTION PHOTOS
GRADUATE
TECK-PACK
FASHION DEPARTMENT – LSAD
DATE SAMPLE STATUS CUSTOMER DEPARTMENT BLOCK NO.
21st APRIL 2020
DESIGN SHEET DESIGNER
SEALED
STYLE NO.
LSAD
DESCRIPTION
FASHION
SAMPLE SIZE
-
PAULA ANTAL PAAWJ01 WOOL JACKET WITH DETACHED SLEEVE HEAD 12
LSAD
BA-FASHION DEPARTMENT
SAMPLE SHEET
DATE SAMPLE STATUS STYLE NO. CUSTOMER DEPARTMENT
SKETCH
21st APRIL 2020 SEALED PAAWJ01 LSAD
SAMPLE SIZE PATTERN PIECES DESIGNER
12 22 PAULA ANTAL
FASHION
PATTERN CUTTER GARMENT TECH
PAULA ANTAL PAULA ANTAL
-
MACHINIST S1 MACHINIST S2 MACHINIST S3
PAULA ANTAL FINISHED MMTS
CM
SNP TO HEM SNP TO WAIST ZIP TO FINISH
98 cm 55 cm -
WAIST TO HEM
43 cm
JACKET WITH DETACHED SLEEVE HEAD IN WOOL
DESCRIPTION BLOCK NO. DOCKET NO.
FOR PATTERN ENVELOPE
SKETCH
BRAND LABEL @HANGING LOOPS @LABELS BRAND PAULA ANTAL CARE LHSAW 10cm above hem SPECIAL NONE
DESIGN COMMENTS: _ -The left sleeve is sewn up to the notch on the machine and hand tacked with embroidery thread over. -Once the sleeve are sewn they are manipulated and tacked to create folds. -The princess seams in the front and back are hand stitched.
FABRIC
SUPPLIER
REFERENCE
WOOL
HANLEYS (IE)
CHARCOAL GREY, 4M
100% WOOL, COATING, WOVEN, NON-STRETCH
SOFT LINING
GUINNEYS(IE)
GREY, 1M
SOFT CREPE, 100% POLYESTER, WOVEN, NON-STRETCH
COTTON LINING
HICKEYS(IE)
LIGHT BEIGE, 2M
100% COTTON, PLAIN-WOVEN, NATURAL
STAYFLEX
HICKEYS (IE)
BLACK, 2M
INTERFACING
VIBES AND SCRIBES(IE)
6PCS + 1 ( SPARE 1)
SILVER, METAL
FABRIC / COMPONENTS
TRIMS BUTTON 1
CONSTRUCTION COMMENTS 2 different sleeve patterns cut separately. The left sleeve is sewn up to the notch on the machine and hand tacked with embroidery thread over. The pocket bags and the pocket flaps have to be sewn up before the princess seams in the back and front of the jacket can be sewn up. - Once the sleeve are sewn they are manipulated and tacked to create folds. CUTTING INSTRUCTIONS FUSING INSTRUCTIONS ONE WAY/TWO WAY BLOCK FUSING – FRONT FACINGS, JET, LINED POCKET STRAPS MATCHING/ PRINT PLACMENT CUT FUSE PLACEMENT- POCKET OPENING FABRIC SUPPLIER REFERENCE COLOUR WIDTH RATING HANLEYS (IE) 4m Charcoal Grey 150cm WOOL GUINNEYS(IE) 1m Grey 145cm SOFT LINING HICKEYS(IE) 2m Light Beige 137cm COTTON LINING HICKEYS (IE) 2m Black 90cm STAYFLEX TRIMS SUPPLIER REFERENCE COLOUR WIDTH RATIING BUTTON 1 VIBES AND SCRIBES(IE) €3.5/ 6pcs Grey 36 ligne -
SPEC SHEET JACKET
NAME:PAULA ANTAL DATE: 21 APRIL 2021 STYLE NUMBER: PAAWJ01
FASHION DEPARTMENT
ALL MEASUREMENTS ARE FLAT METRIC
POM
MEASUREMENTS POINTS
Shoulder at seam - set in sleeve Shoulder at seam - dropped shoulder X front mid armhole X back mid armhole Bust position below armhole Width at under bust seam S.N.P to bust point S.N.P to under bust seam front S.N.P to waist at back S.N.P to hem at back S.N.P to waist at front S.N.P to hem at front Waist Mid Hip - 10cm below waist Full Hip - 20cm below waist Hem width Armhole diagonal
Initial Sample Size ___
New Measures Required
2nd Fit Sample
Sealed Sample
Preproduction
Production
Sample
22cm 47cm 45.5cm 18.5cm 36.7cm 52cm 52cm 96cm 55cm 98cm 153.5cm 139cm 36cm
Armhole circumference - sleeveless
70.5cm
Front raglan straight -excluding neck trim Back raglan straight - excluding neck trim Sleeve (crown to cuff end) Raglan sleeve length S.N.P to cuff Bicep at underarm ( ) Cuff width Depth of cuff Collar depth at C.B neck Collar points Collar stand depth at C.B Vent/Split length Zip opening Front Pocket width Front Pocket depth No. of buttons (Inc. 1 spare) Inside leg seam Waistband width Waistband length Flap pocket width Flap pocket depth Back pocket width Back pocket depth Facing jet pocket opening width
77cm 43cm 53.5cm 5cm 16cm 4cm 23cm 27cm 7cm 22.5cm 17cm 16cm 14.5cm 19.5cm
N.B: All measurements are flat/ metric POM – Point of measurement 1
2
SPEC SHEET JACKET VISUALS TO HELP WITH PRODUCTION
3
5
6
TROUSERS
FASHION DEPARTMENT – LSAD
DATE SAMPLE STATUS CUSTOMER DEPARTMENT BLOCK NO.
21th APRIL 2020
DESIGN SHEET DESIGNER
SEALED
STYLE NO.
LSAD
DESCRIPTION
FASHION
SAMPLE SIZE
-
PAULA ANTAL PAAWJS01 JEANS WITH ASSYMETRICAL ZIP OPENING IN DENIM 12
LSAD
SAMPLE SHEET
DATE SAMPLE STATUS STYLE NO. CUSTOMER DEPARTMENT
SKETCH
FOR PATTERN ENVELOPE
BA-FASHION DEPARTMENT
21st APRIL 2020 SEALED PAAWJS01 LSAD FASHION JEANS WITH ASSYMETRICAL ZIP OPENING IN DENIM
DESCRIPTION BLOCK NO. DOCKET NO.
-
SKETCH
SAMPLE SIZE PATTERN PIECES DESIGNER
12 13 PAULA ANTAL
PATTERN CUTTER GARMENT TECH
PAULA ANTAL PAULA ANTAL
MACHINIST S1 MACHINIST S2 MACHINIST S3
PAULA ANTAL FINISHED MMTS
Waistband width Inside leg seam
CM 4cm 89cm
HEM CIRCUMFERENCE HEM WIDTH ZIP OPENING
53cm 2.5cm 20cm
WAIST TO HEM
119 cm
BRAND LABEL @HANGING LOOPS @LABELS BRAND PAULA ANTAL CARE LHSAW 10cm above hem SPECIAL
DESIGN COMMENTS: _ -Use orange thread when overlocking and sewing the belt loops. -Embroidery on both back pockets. -Use underside of denim fabric to create trompe lowell effect print and use on the left side.
FABRIC
SUPPLIER
REFERENCE
DENIM
Dress Fabrics (IE)
Blue, 3m
100% COTTON, HEAVYWEIGHT 12oz
COTTON LINING
Hickeys (IE)
Light Beige, 0.5m
100% COTTON, PLAIN-WOVEN, NATURAL
BUTTON 1
Vibes and Scribes(IE)
2pcs
SILVER, ORANGE, METAL
RIVETS
Vibes and Scribes(IE)
2pcs
SILVER, METAL
ZIP
Hickeys (IE)
2pcs , White, 20cm/8’’
SILVER, METAL
FABRIC / COMPONENTS
TRIMS
CONSTRUCTION COMMENTS -Use orange thread when overlocking and sewing the belt loops. -Stitch a 10cm line down the sides to secure pocket bags. -Sew in tucks at front notches before sewing in the waistband. -Embroidery on both back pockets. -Use underside of denim fabric to print and use on the left side. CUTTING INSTRUCTIONS FUSING INSTRUCTIONS ONE WAY/TWO WAY BLOCK FUSING - F&B FACINGS, WELTS, JETS, WAIST/B PRINT PLACMENT ON LEFT SIDE OF JEANS CUT FUSE PLACEMENT- POCKET OPENING, HEMS FABRIC SUPPLIER REFERENCE COLOUR WIDTH RATING MEDIUM DENIM Dress Fabrics (IE) 3m Blue 145cm LINING Hickeys (IE) 0.5m Light Beige 137cm TRIMS SUPPLIER REFERENCE COLOUR WIDTH RATIING Vibes and Scribes(IE) 2pcs SILVER, ORANGE, BUTTONS 26 METAL ligne Hickeys (IE) 2pcs , White, SILVER, METAL ZIP
20cm/8’’
SPEC SHEET
NAME:PAULA ANTAL
DATE: 21 APRIL 2021 STYLE NUMBER: PAAWJS01
FASHION DEPARTMENT ALL MEASUREMENTS ARE FLAT METRIC
POM
MEASUREMENTS POINTS
Waist Mid Hip - 10cm below waist Full Hip - 20cm below waist Hem width Zip opening Pocket width Pocket depth No. of buttons (Inc. 1 spare) Inside leg seam Waistband width Waistband length Back pocket width Back pocket depth Back yolk width Back yolk depth at CTB
Initial Sample Size ___
N.B: All measurements are flat/ metric
New Measures Required
2nd Fit Sample
Sealed Sample
Preproduction
Production
Sample
103cm 54cm 58cm 2.5cm 19cm 22.5cm 32cm 2cm 89cm 4cm 103cm 18.5cm 18.5cm 50.5cm 8cm
POM – Point of measurement
1
SPEC SHEET
VISUALS TO HELP WITH PRODUCTION
2
4
LOOK1
SHIRT
FASHION DEPARTMENT – LSAD
DATE SAMPLE STATUS CUSTOMER DEPARTMENT BLOCK NO.
21ST APRIL 2020
DESIGN SHEET DESIGNER
SEALED
STYLE NO.
LSAD
DESCRIPTION
FASHION
SAMPLE SIZE
-
PAULA ANTAL PAAWS01 UPCYCLED SHIRT WITH DIAGONAL BUTTONSTAND 12
LSAD
DATE SAMPLE STATUS STYLE NO. CUSTOMER DEPARTMENT
SKETCH
BA-FASHION DEPARTMENT
DESCRIPTION BLOCK NO. DOCKET NO.
SAMPLE SHEET 21ST APRIL 2020 SEALED
FOR PATTERN ENVELOPE
PAAWS01
SAMPLE SIZE PATTERN PIECES DESIGNER
12 14 PAULA ANTAL
FASHION
PATTERN CUTTER GARMENT TECH
PAULA ANTAL PAULA ANTAL
-
MACHINIST S1 MACHINIST S2 MACHINIST S3
PAULA ANTAL FINISHED MMTS COLLAR DEPTH CB COLLAR POINTS
LSAD
UPCYCLED SHIRT WITH DIAGONAL BUTTONSTAND
SKETCH
SLEEVE
CM 5cm 8cm 67cm
SNP TO HEM SNP TO WAIST ZIP TO FINISH
73.5 cm 43.5cm -
WAIST TO HEM
30cm
BRAND LABEL @HANGING LOOPS @LABELS BRAND PAULA ANTAL CARE LHSAW 10cm above hem SPECIAL
DESIGN COMMENTS:_ -The right sleeve and cuff, diagonal button stand and lower pocket are made from the white and blue check cotton.
FABRIC
SUPPLIER
REFERENCE
CHECK COTTON
Upcycled
White and Blue
100% Cotton
STRIPED COTTON
Upcycled
Blue White,Navy,Beige
Polycotton, 80% Polyester, 20% Cotton
BUTTON 1
Upcycled
Cream
Plastic
BUTTON 2
Upcycled
Cream and Brown
Plastic
FABRIC / COMPONENTS
TRIMS
CONSTRUCTION COMMENTS -Layer and hand stitch two cuffs on top of each other on each side. -Sew button stand into the collar, on the shoulder seam and down across the front, connecting into the other button stand. -2 different coloured pockets, the polycotton on top. CUTTING INSTRUCTIONS FUSING INSTRUCTIONS ONE WAY/TWO WAY BLOCK FUSING - F&B FACINGS, WELTS, JETS, WAIST/B STRAPS MATCHING/ PRINT PLACMENT CUT FUSE PLACEMENT- POCKET OPENING, HEMS FABRIC SUPPLIER REFERENCE COLOUR WIDTH RATING CHECK COTTON White and Blue UPCYCLED STRIPED COTTON UPCYCLED Blue,White,Navy, Beige TRIMS SUPPLIER REFERENCE COLOUR WIDTH RATIING Cream BUTTON 1 UPCYCLED 16 ligne Cream and Brown BUTTON 2 UPCYCLED 18 ligne
SPEC SHEET UPCYCLED SHIRT
NAME:PAULA ANTAL DATE: 21 APRIL 2021 STYLE NUMBER: PAAWS01
FASHION DEPARTMENT
ALL MEASUREMENTS ARE FLAT METRIC
POM
MEASUREMENTS POINTS
Shoulder at seam - set in sleeve Shoulder at seam - dropped shoulder X front mid armhole X back mid armhole Bust position below armhole Width at under bust seam S.N.P to bust point S.N.P to under bust seam front S.N.P to waist at back S.N.P to hem at back S.N.P to waist at front S.N.P to hem at front Waist Mid Hip - 10cm below waist Full Hip - 20cm below waist Hem circumference Armhole diagonal
Initial Sample Size ___
New Measures Required
2nd Fit Sample
Sealed Sample
Preproduction
Production
Sample
18.5cm 50cm 50cm 25cm 27cm 51cm 83cm 43.5cm 73.5cm 124cm 133cm 26cm
Armhole circumference - sleeveless
57.5cm
Front raglan straight -excluding neck trim Back raglan straight - excluding neck trim Sleeve (crown to cuff end) Raglan sleeve length S.N.P to cuff Bicep at underarm ( ) Cuff width Depth of cuff Collar depth at C.B neck Collar points Collar stand depth at C.B Vent/Split length Zip opening Pocket width Pocket depth No. of buttons (Inc. 2 spare) Inside leg seam Waistband width Waistband length Fake pocket width Fake pocket depth Back yolk width Back yolk depth
67cm 53.5cm 26cm 10.5cm 5cm 8cm 3.5cm 13cm 14cm 28cm 13.5cm 14cm 48.5cm 7.5cm
N.B: All measurements are flat/ metric 1
POM – Point of measurement
2
SPEC SHEET UPCYCLED SHIRT VISUALS FOR PRODUCTION
3
5
PATTERNS LOOK 1
TOP COLLAR
FRONT JACKET 1 CUT PAIR SIZE 12
UNDER COLLAR STAND
BCK STRAP
BACK JACKET 1 ON FOLD SIZE 12
SHOULDER PAD BACKPACK
PCK3
5-1 POCKET BACKPACK
5-1 PCK2
PCKT FLAP
FRONT JACKET 3 CUT PAIR SIZE 12
FRONT JACKET 2 CUT PAIR SIZE 12
BACK JACKET 3 CUT PAIR SIZE 12
FRONT PCKT
SLEEVE FRONT CUT PAIR SIZE 12
FRONT AND BACK PCKT
SLEEVE BACK CUT PAIR SIZE 12 FRONT, BACK AND LINING BACKPACK CUT PAIR
RIGHT SIDE BACK PACK CUT PAIR
BACK JACKET 3 CUT PAIR SIZE 12
ZIP POCKET BACK PACK CUT PAIR LEFT SIDE BACK PACK CUT PAIR PCK STRAP
BELT
BOTTOM OF BACKPACK CUT 1
ZIP FACING 2
ZIP FACING 1
JACKET LINING FRONT CUT PAIR SIZE 12
JACKET LINING BACK ON FOLD SIZE 12
JEANS BACK PCK
JEANS YOLK
POCKET JEANS
WAISTBAND JEANS CUT 1
JACKET FACING CUT PAIR SIZE 12
BCK JS
SHORT JEANS FRONT CUT 1 SIZE 12
FRONT JEANS CUT PAIR SIZE 12
JEANS POCKETBAG
BACK JEANS CUT PAIR SIZE 12
SHORT JEANS BACK CUT 1 SIZE 12
‘SUB AURNEG’ TECHNICAL BOARD
TOP COLLAR
UNDER COLLAR
FRONT JACKET 1
BCK STRAP
BACK JACKET 1
SHOULDER PAD BACKPACK
PCK3
5-1 POCKET BACKPACK
5-1 PCK2
STAND
PCKT FLAP
FRONT JACKET 3
BACK JACKET 3
FRONT PCKT
SLEEVE FRONT
SLEEVE BACK
ZIP POCKET BACK PACK
FRONT, BACK AND LINING BACKPACK
FRONT JACKET 2
FRONT AND BACK PCKT
RIGHT SIDE BACK PACK
BACK JACKET3
LEFT SIDE BACK PACK
PCK STRAP BELT
BOTTOM OF BACKPACK
ZIP FACING 2
ZIP FACING 1
BCK JS
JEANS BACK PCK
JEANS YOLK
JACKET FACING
JACKET LINING FRONT
JACKET LINING BACK
WAISTBAND JEANS
POCKET JEANS
SHORT JEANS FRONT SHORT JEANS BACK
FRONT JEANS
JEANS POCKETBAG
BACK JEANS
COLLECTION
MOOD BOARD LOWLAND
SOFT TOUCH
Paula Antal S/S 2022
EXCAVATION
RIDGES
NATURAL
FOLDS
“LOWLAND”
DIFFUSED COLLECTION INSPIRED BY THE LAND SURROUNDING THE MINE AND THE ROLE OF WOMEN IN THE LIFE OF A MINE.
WOMEN’S ROLE
Paula Antal S/S 2022 Tops and Dresses
Paula Antal S/S 2022 Dress,Shorts,Skirts and Trousers
Paula Antal S/S 2022 MUTED TONES DETAILS NATURAL
SOFT
BUTTONS
RUFFLE
TOP STITCHING
Paula Antal S/S 2022 Tops and Dresses
Paula Antal S/S 2022 Dress,Shorts,Skirts and Trousers
Paula Antal S/S 2022
COOL TONES DRAPING
CLASSIC
HOLES WITH RUFFLED EDGES
MOODY EXPOSED DOUBLE WAISTBAND
Paula Antal S/S 2022 Tops and Dresses
Paula Antal S/S 2022 Dress,Shorts,Skirts and Trousers
RANGE PLAN SEASON: Style number PACT001
SPRING/SUMMER Fabric swatch and compostion LINEN & COTTON
WOMENSWEAR: WOMENSWEAR ?? Colourway
CREAM & TAUPE
Sizes
DESIGNER: ANTAL DESIGNER:PAULA Cost Margin
6-18
€ 30
NAME:
PAULA ANTAL
Retail Price
Date: 1/5/2021 Order Manufacture quantity details
400% € 120
Q200
PA PRODUCTIONS SEE TECHPACK
PACT002
SILK
FORREST GREEN& SAGE
6-18
GREIGE AND TAUPE
6-18
PAS001 LINEN&SILK
€ 35
€ 45
400%
€ 140
400% € 180
Q300
PA PRODUCTIONS SEE TECHPACK
Q400
PA PRODUCTIONS SEE TECHPACK
PASV001 SILK
SAGE, GREIGE AND FORREST GREEN
6-18
€ 45
400% € 180
Q450
PA PRODUCTIONS SEE TECHPACK
Remarks
RANGE PLAN SEASON: Style number PAS002
SPRING/SUMMER Fabric swatch and compostion LINEN & COTTON
PAD001
SILK
WOMENSWEAR: WOMENSWEAR ?? Colourway
CREAM & LIGHT BROWN
Sizes
6-18
DESIGNER: ANTAL DESIGNER:PAULA Cost Margin
€ 45
NAME:
PAULA ANTAL
Retail Price
Date: 1/5/2021 Order Manufacture quantity details
400% € 180
Q200
PA PRODUCTIONS SEE TECHPACK
SAGE, GREIGE AND FORREST GREEN
6-18
LINEN & SUPERFINE WOOL
TAUPE AND COPPER
6-18
COTTON & LINEN
CREAM & TAUPE
PAD002
€60
€50
400%
€240
400% €200
Q450
PA PRODUCTIONS SEE TECHPACK
Q370
PA PRODUCTIONS SEE TECHPACK
PAD003 6-18
€ 45
400% € 180
Q150
PA PRODUCTIONS SEE TECHPACK
Remarks
RANGE PLAN SEASON: Style number PASH001
SPRING/SUMMER Fabric swatch and compostion LINEN & SILK
WOMENSWEAR: WOMENSWEAR ?? Colourway
TAUPE & GREIGE
Sizes
6-18
DESIGNER: ANTAL DESIGNER:PAULA Cost Margin
€40
NAME:
PAULA ANTAL
Retail Price
Date: 1/5/2021 Order Manufacture quantity details
400% € 160
Q400
PA PRODUCTIONS SEE TECHPACK
PASH002
SILK&LINEN
SAGE, GREIGE AND FORREST GREEN
6-18
PAT001 LINEN & SILK
FORREST GREEN, GREIGE AND TAUPE
6-18
COPPER &TAUPE
6-18
€60
400%
€200
400% €240
Q250
PA PRODUCTIONS SEE TECHPACK
Q350
PA PRODUCTIONS SEE TECHPACK
PAT002 SUPERFINE WOOL & LINEN
€50
€ 55
400% €220
Q300
PA PRODUCTIONS SEE TECHPACK
Remarks
RANGE PLAN SEASON: Style number PASK001
SPRING/SUMMER Fabric swatch and compostion COTTON&SILK
WOMENSWEAR: WOMENSWEAR ?? Colourway
SAGE & CREAM
Sizes
6-18
DESIGNER: ANTAL DESIGNER:PAULA Cost Margin
€50
NAME:
PAULA ANTAL
Retail Price
Date: 1/5/2021 Order Manufacture quantity details
400% €200
Q370
PA PRODUCTIONS SEE TECHPACK
PASK002
LINEN & SUPERFINE WOOL
LIGHT BROWN& COPPER &TAUPE
6-18
PAD004 LINEN & SILK
GREIGE AND TAUPE
6-18
€65
€ 70
400%
€260
400% €280
Q250
PA PRODUCTIONS SEE TECHPACK
Q300
PA PRODUCTIONS SEE TECHPACK
Remarks
THOM BROWNE
REMAKE
PHOTOGRAPHER- PAULA ANTAL MODEL- ROISIN MCNAMARA
RE-MAKE
SKIRT FRONT
SKIRT FRONT
TOP COLLAR
UNDER
COLLAR
COAT FACING
COAT FRONT
COAT BACK
BACK NECK FACING
SKIRT BACK
SKIRT BACK
SKIRT
THOM BROWNE READY TO WEAR FALL 2013
TOP 1 FACING
TOP 1.A. FRONT
TOP 1. A. BACK
TOP 2 FACING
TOP 1.B. FRONT
TOP 1.B. BACK
TOP 2 FRONT
TOP 2 BACK
TOP 3 FACING
TOP 3 FRONT
TOP 3 BACK
TOP 3 SLEEVE
RESEARCH
TRENDS
CONTENTS Company Designer Profile The Team Collections 1
Company Signature Customer Competition Technology Sustainability Branding Promotion
Peter Do
Social Media
Designer Research
Stockists Paula Antal K00229632
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Company Peter Do the label, is a pretty new label as it was only set up in 2018. However, in the short amount of time it has garnered the attention of many in the fashion industry. When Phoebe Philo departed Céline, she left a gaping hole in the market for unfussy, feminine and quietly powerful clothes. Emerging designer Peter Do, who learned his craft from Philo herself, might just do the trick. In his first season, the designer has attracted a slew of international stockists, from Net-a-Porter to Machine A, which bought into Do’s “real clothes for real women,” as the designer describes. “It’s about building a modern uniform and wardrobe for women.”
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Do’s inaugural Spring/Summer 2019 collection, which draws its influence from menswear, as well as a focus on craftsmanship, features new takes on traditional tailoring items, asymmetric dresses and skirts, and pieces made from the designer’s “spacer” fabric, a spongy neoprene material he developed himself. His pieces — inspired by Irving Penn’s “Small Trades” photographs of ordinary people in the 1950s, as well as Tokyo street style in the 90s and jewellery pieces that are found and repurposed — are simultaneously wardrobe staples and collectibles, with a luxury price point: $2,373 for a satincrepe and neoprene midi dress and $1,015 for a one-shoulder draped crepe and twill top. Peter Do Autumn/Winter 2019 | Source: Courtesy For its first season, the label’s revenue was over $500,000, and it has already doubled market appointments for Autumn/Winter 2019. The label now has a team of 11 people across design, production and sales, all based in New York.
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The Man
Designer profile
So, who is Peter Do? Try searching for recent pictures and you’ll draw a blank: he refuses to show his face—not on Instagram, not on his website, and not even for features about him, like this one. “There’s so much celebrity in fashion,” the New York designer says, a soft accent revealing his Vietnamese roots. “I want us to be known for the work that we do.”
Peter Do is a 28 year old designer based in New York. When designer Peter Do discovered fashion, the scene didn’t open on him as a child locked away in a suburban bedroom, sketching furiously, dreaming of days whiled away in light-filled ateliers. It was much later and involved reams of wax paper and garbage bags, in a Project Runway-style competition at his own high school in Philadelphia, as he likes to tell it. The Vietnamese designer moved to the US when he was 14 years old and it was at high school that he decided to pursue fashion design.“There was no anything, no internet, so we thought it would be fun to do a little fashion show,” he says over the phone from his design studio in Brooklyn. “I learned how to sew, I was learning how to thread a bobbin, I was dyeing a curtain pink,” he recounts of the art club project that had him whipping up confections out of bin liners and sewing hems into toilet paper. It is clear that the 28-year-old Do, who grew up removed from fashion on a farm in Vietnam before moving to the US aged 14, isn’t habituated to embellish – on either his intelligently executed clothing or his stories. As he puts it: “I found out then that I really enjoyed making clothes.” Two seasons in, Do has checked off an enviable stable of achievements with his eponymous label. After studying at the Pratt Institute, then the Fashion Institute of Technology, where he won top honours in the CFDA Scholarship Program, he finished in 2014 winning the Graduates Award in the LVMH Prize for Young Fashion Designers. The reward was a job at one of the LVMH houses. That led to an opening at Céline, “I worked in Phoebe’s runway team… there I learned about the creative element [of fashion] and honed my craft,” says Do. After two years in Paris under Phoebe Philo he returned to New York to work at Derek Lam before going solo, where he experienced the business side of the industry through doing casting and market reports. He held appointments for his debut spring/summer ’19 season in a friend’s apartment and walked away with Net-A-Porter and Dover Street Market among a total of nine stockists, who between them bought every piece.
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Note the words “us” and “we.” While the brand bears his name, Peter Do is very much a family affair. It’s run by Do and his four friends, a tight-knit group all of whom were once disgruntled with their jobs in the fashion industry. “I was like, 'you hate selling, you don’t like doing tech patterns… do you want to start a brand together?,’” he recalls. Over the course of a year, the group—now known as the “founding five”—would gather every weekend in Do’s Brooklyn apartment to refine their vision. They officially launched under the moniker “Peter Do” in 2018.
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Peter Do Team
The designer Peter Do (center), with (from left) Pablo Correa, Jessica Wu, Trung Tham, So Hyun An, Maggie Maurer, Utkarsh Shukla, An Nguyen, Yiru Wang, Montis Songsombat, Bebe Bolortoli, Cooper Robar, Vincent Ho, and Lydia Sukato. Photographed by Charlie Gates; Styled by Allia Alliata di Montereale. Initially when Do started the label it was only him and four of his friends. They named themselves the Peter Do five. While the brand bears his name, Peter Do is very much a family affair. It’s run by Do and his friends, a tight-knit group all of whom were once disgruntled with their jobs in the fashion industry. “I was like, 'you hate selling, you don’t like doing tech patterns… do you want to start a brand together?,’” . Over the course of a year, the group—now known as the “founding five”—would gather every weekend in Do’s Brooklyn apartment to refine their vision. They officially launched under the moniker “Peter Do” in 2018.
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Collection
The clothes were equally compelling, evolving the language of tailoring and meant to empower.
As a young designer starting out, Peter Do, 29, received a lot of advice from people who had been in the business longer. Much of it went unheeded.
Single-button closures on long blazers cinched up top were cut to reveal flared wide-leg pants below, while two-piece trenchcoats in khaki and his signature spacer fabric experimented with exposure in refined ways.
Many, for instance, told him it wouldn’t be wise to debut his New York–based brand during the pre-collections in Paris without having a public relations contact or a sales representative in place.
He had his first glam moment with a four-piece sequined suit, and fun when elongating the cuffs of a sleek coat.
But he and his team did it anyway. Paris, they figured, would expose them to a larger audience, and the money they saved on outside help could be used to produce the clothes. So they lugged 110 pieces up five flights in the middle of July to set up in a friend of a friend’s living room that was filled with flies and children’s toys, and posted their whereabouts on Instagram. Knowing little about sales, they had to Google technical terms thrown around by buyers (“What is ‘Ship Ex Works’?”) using shoddy Internet service. And when their in-house model, Maggie Maurer, got stuck in Madrid, Jessica Wu, a diminutive stylist who is one of the brand’s founding members and now handles public relations, had to wear the samples, the pants pooling around her ankles.
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Ready to Wear Spring 2020
Collections
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Peter Do
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He prefers the descriptor “clean” to “minimal,” and he’s focused primarily on tailoring, which is what he specialized in at FIT. His earlier collections featured pattern and color, but Spring is an exercise in black and white with pops of red and yellow. The season’s hero piece is an adjustable jacket that separates into a bolero and a backless waistcoat. Another important item is the single-button jacket that fastens high and offcenter on the torso, producing a nipped-in silhouette. The key pant shape is straightlegged and boyish—in fact, Do says he’s often fielding requests for men’s sizes—but he also showed a prodigious fuller-leg trouser in spongy black leather. Do may be measured in his approach to building his business, and there’s certainly a practical aspect to his output. Many of the Spring looks are finished off with a chrome card carrier with jeweled straps slung across the body. Do made one for himself for his ID badge at his Industry City studio, and now they’re his best sellers. But his aesthetic is the opposite of conservative. It’s a potent combination.
Ready to Wear Fall 2020
Peter Do's Fall 2020 collection is full of wins. There's an assortment of chic bolero jackets and shrug knits that perfectly compliment each other. Luxe leathers and rich fabrications lay the foundation of it all. This season's hero item comes in the form a waterproof, reversible trench coat – a piece Do has been perfecting for years. However, it's the pair of two-toned trousers with contrasted leather that will undoubtedly make it into every fashion girl's closet. His fall collection is a tribute to what’s called the final girl. “She’s the one who survives the journey and comes out stronger at the end.” He made no literal nods to those films—his point of view is too well developed for that; instead he was attracted to the aesthetics of power and strength. There’s been a lot of tailoring in this week’s 1313 collections, but nobody’s jackets are as boss as Do’s: strong-shouldered, fitted through the waist, and elongated past the hips. They’re cleverly made to boot, with an option to button them to be either single or double-breasted, and featuring a pleated lining that increases shoulder mobility. Do launched both shoes and knitwear for fall, and he said they instantly became his two best-selling categories. He’s making his shoes at the footwear factory that Ann Demeulemeester and Rick Owens use; Do’s square-toe boots with metal accents share an extreme profile with Owens’s especially. Do designs substantial turtlenecks with a stripe down one arm that mirrors the tattoo that extends from his neck to the back of his hand—is that next level branding or what? He’s also onto something with the chunky shrugs that he layered over V-neck dresses. Sexy ribbed knit dresses and flared leggings made with a silk viscose that’s cooling to the touch were coveted too.
In this day and age, where moving from one trend to the next is considered fashion, Peter Do's sustainable collection of clean, cool construction is very much on time.
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Ready to Wear Spring 2021
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An early best seller was an adjustable jacket that separated into a bolero and a backless waistcoat. This season, he applied the concept to a technical silk dress that easily converts to an elegantly draped cape-back evening top. In this moment, if women are to be parted with their hard-won money and if they are to spend it on designer clothes rather than on the home improvements that have bumped luxury fashion off shopping lists, a twoin-one that will play exceptionally well on Zoom screens is a smart bet. His snaky long dresses in T-shirt jersey, including one that can be worn back to front with a tank underneath (that convertible factor again), show off a softer sensibility than this tailoring-focused designer has displayed before. On a call, Do said he was eager to break his own codes and “respond to what happens.” That’s an effectual M.O. for a world in flux, and those T-shirt gowns are a seductive proposition.
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Company signature It’s not minimal, it’s clean Versatile and fun. I think what makes their suiting special is that it is truly made for a women’s body. A lot of time they take a men’s blazer and they alter it, but everything is made from scratch. The sleeve, the chest piece, the canvas. Even the fabric they develop from scratch. They constantly do fittings. The shoulder pads are different and the lining is different so that’s what makes their suiting different. It’s actually made for a women’s body.
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Signature 'Tailored but fun.'
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Competitions Competitors vary Celine Helmut Lang Dion Lee Balenciaga Orseund Iris Burberry Coperni Miista The Row Peet Dullaert 25
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Balenciaga Peet Dullaert Celine
Burberry
Helmut Lang
The Row
Orseund Iris
Coperni Miista Dion Lee
Waterproof Trench
Technology Do's creative process is aimed at targeting a shared specific need gave his cerebral designs a jumping-off point. The execution is fueled by innovation. Do has developed a proprietary material, nicknamed “spacer,” with the help of a fabric mill in Germany. Here, he takes a transparent cloth type used in aviation and construction, and makes it thinner, less spongy, more suitable for clothing. Remaining sheer while firmly keeping its shape, the fabric appears extraordinary delicate, but is surprisingly versatile. It holds the sharp, graceful lines of his designs—even intricate pleating—effortlessly.
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Peter Do has been working on perfecting a waterproof, convertible trench for years. It was difficult because everyone has a trench coat and he didn’t want to make another basic trench coat. That’s what they struggled with the most. It took a very long time to perfect the shape and it’s waterproof. It’s very functional.
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Sustainability From what I've read Peter Do is increasingly getting attention and awards for his incredible designs. But his ethics are also a thing to take note of. This young and fresh brand has incredible ethics. Do's 2 collection a year is not because of the size of the company but also for sustainability and to give his employees a work life balance which is breath of fresh air.
'Spacer' Fabric Peter Do Developed
This is an great action as the fashion industry is the second greatest pollutant industry in the world. If only other company would take note and slow down the pace of fashion, we would be in a better place with pollution. I hope the brand continues to work this way and won't sell out as it's great and could influence other designers to follow suit.
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When he then says he doesn’t want to increase product for product’s sake, it’s credible. “If it’s been done before, what’s the point? I don’t think we need any more clothes,” he says. Do re-uses mill offcuts as fabric and repurposed metals for his jewellery. It is also a measure by which he edits collections. “If you can’t wear it, I’m not interested. If it’s uncomfortable but looks good, I cancel it or I improve it,” he explains, saying itchy and sweaty fabrics are out. Another aspect is plastic. They are aiming to ban all plastic by the end of the year. They've already banned single use plastic in the studio. Every time someone brings in a plastic cup in, to the office, Do deducts the clothing allowance. So everyone has started to bring their own cups now. Their hanger process changed plastic hangers. All of their biodegradable, so by the end stopping
to paper hangers instead of plastics are compostable and of 2020 they are completely plastic.
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Collaborations The company has collaborated recently with Medea Sisters on a series of handbags. This seems to be Peter Do's first collaboration with another label and a successfull one for a small label.
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Branding Social Media
Do’s clean, sophisticated aesthetic was informed not just by his years with Philo and Lam but by his youthful discoveries of Helmut Lang and Martin Margiela on Tumblr. These days, he manages his brand’s Instagram account and has racked up an impressive following, not bad for a designer who operates so under the radar that a Google image search yields exactly two results (one from his FIT graduation and the other from the LVMH Prize competition). Instagram is where Zendaya’s stylist Law Roach discovered Do, and it’s how Roach reached out about outfits for the star’s Spider-Man: Homecoming promotional tour at the end of last year. That worked as an extremely important piece of promotion for his brand.
There’s no highly paid PR firm pulling strings with celebrities, and Do has yet to stage a runway show or presentation during New York Fashion Week—but that doesn’t mean the brand’s ambitions are small. Instead of operating by the book, Do conducts market appointments in Paris during that city’s menswear collections. Connecting with buyers in January and June rather than February and September means their budgets are still full; they want to spend. And not only that: At those times, Do can secure factory space and feel confident that he won’t get bumped to the back of the line behind the larger production runs of New York brands like Marc Jacobs and The Row.
Social Media has become increasingly popular, by 2021 it is expected that over 3 billion people will be on the platform. With over 300,000 on Instagram, alongside its official website, Peter Do updates their followers with their latest collections to keep them up-to-date on trends, this could urge their customers to act quickly by buying the latest gear, to seek that high-sta-tus value they desire.
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When Do started the brand, he insisted on doing e-commerce— and it's one of the gambles that has paid off during the pandemic. Another decision that helped was to produce in New York, where they could have direct control over the quality of production. With his early success on Instagram and the community Do fostered around the brand, he already had plans for a virtual showroom in the works. He notes that this sense of community and dialogue will allow them to better anticipate their customer’s needs, and thus streamline the pieces that go into production to reduce waste as much as possible. Seeing the ways that the pandemic has impacted fashion, it’s pushed Do to explore new ways to communicate visually and to think about how clothes translate via the screen. The way we think of Peter Do is a synthesis of digital culture and life in the real: you need to know both, you can’t have one without the other. Indeed, although the bulk of Do’s interactions over the past few months have taken place in the digital realm, that doesn’t mean he’s been insulated from the very real changes taking place in the outside world. In June, following the wave of Black Lives Matter protests that swept the world, Do pledged to donate 100% of the brand’s net profits throughout the month of June. Aside from his staunch solidarity with the movement, the message of anti-racism resonated with Do on a personal level. They also have a highlight on their instagram page dedicated to their Commitments.
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Feed Stockists To begin with, Do only had one market appointment, but it was word of mouth and social media that popularised his label and soon, Machine A and eight other stockists, including Dover Street Market in Ginza, Rare Market in Seoul and Gentlewench in London, came knocking. Net-a-Porter’s global buying director Elizabeth von der Goltz discovered Peter Do when Maggie Maurer, who modelled the brand’s Spring/Summer 2019 lookbook, re-posted some imagery on her account. “Having someone with that designer aesthetic, atelier experience and appreciation for the fabric and quality… that’s what makes him stand out,” says Von der Goltz, noting that the brand has been “one of our best sellthroughs for a new upload,” with 60 percent of the buy yet to be uploaded on the site. Sales
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The brand also makes it’s sales through the their online website and Instagram page which is a very smart and modern way of dealing with sales. They also have a whopping 40 stockists.
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COLLECTION
TRENDS
PETER DO CLEAN
FRESH FEMININE UNFUSSY
NEW
INNOVATIVE INDEPENDENT
PUT TOGETHER TAILORED POWERFUL EXPRESSIVE
"WE ALWAYS SAY THAT WE MAKE DAY-WEAR FOR THE WOMAN WHO MAKES THE MOST OF HER DAY. ANYONE WHO MAKES THE MOST OUT OF THEIR DAY AND LOOKS GOOD DOING ITTHAT’S THE PETER DO WOMAN!’
TIMELINE
GRADUATES FROM FIT 2014
JUNE 14’ WORKS AT CELINE PARIS
FALL 2019 SHOWN AT PMFW JANUARY 2019 SET UP ‘PETER DO’ THE LABEL WITH FOUR FRIENDS IN NEW YORK CITY 2018
FALL 2020 SHOWN AT PMFW. ALSO INTRODUCED FOOTWEAR AND KNITS. JANUARY 2020
NOW
STUDIED AT PRATT INSTITUTE FOR A BIT THEN TRANSFERED TO FIT
JUNE 2018 MAY 14’ WIN’S LVMH GRADUATES AWARD IN THE YOUNG FASHION DESIGNER COMPETITION
SS 2019 UNVEILED AT PARIS MEN’S FASHION WEEK
2016 MOVES TO NEW YORK TO WORK UNDER DEREK LAM
JUNE 2019 SS2020 SHOWN AT PMFW,WITH A JEWELLERY LINE
AUGUST 2020 UNVEILED SS 2021 WITH A VIRTUAL FASHION SHOW. BAG COLLABORATION WITH MEDEA SISTERS ALSO DROPPED AND WAS HEAVILY FEATURED IN THE SHOW.
COLLECTIONS TIMELINE SPRING SUMMER 2019
SPRING SUMMER 2021
SPRING SUMMER 2020
FALL WINTER 2019
FALL WINTER 2020
LINEAR TAILORED
ELONGATED SHAPES
LIGHT FABRICS FIRST USED SPACER PRINTS
LOOSER
COLOUR BLOCKING
HEAVIER FABRICS INNOVATIVE CUT OUTS ASSYMETRICAL
DISTRESSED CASUAL
FABRIC COMBINATIONS RELAXED
BULKIER
LAYERED
MORE RELAXED
PETER DO COMPANY PROFILE
JEWELLERY & FOOTWEAR
PRICE POINTS
DESIGNER
&CEO
TOPS $180-$1690 DRESSES $395-$1600 OUTERWEAR $3600 JEWELLERY $295 -$795 ACCESSORIES $390-$1850 SHOES $750-$1895
COLLABORATION MEDEA SISTERS BAGS
SOCIAL MEDIA
PETER DO DRAWS INFLUENCE FROM MENSWEAR TO CREATE A MODERN UNIFORM AND WADROBE FOR THE WOMAN OF TODAY.FOCUSES ON CRAFTSMANSHIP AND NEW TAKES ON TRADITIONAL TAILORING.
DESIGN AESTHETICS INTELLECTUAL,UNFUSSY, FEMININE, QUEITLY POWERFUL, TAILORED AND MINIMAL.
INSTAGRAM-299K FOLLOWERS
WOMENSWEAR LINE
"REAL CLOTHES FOR REAL EST.2018 WOMEN" NEW YORK
COLOUR OF CHOICE MONOCHROME, EARTHY TONES, NUDES, BLACK, WHITE AND GREYS WITH A POP OF VIBRANT COLOURS HERE AND THERE.
FABRIC OF CHOICE COTTON SPACER LEATHER KNITS
STOCKISTS *MACHINE A *DOVER STREET MARKET *RARE MARKET *NET-A-PORTER *NORDSTROM *GENTLE WENCH + 53 MORE STOCKISTS
CURRENT CUSTOMER
AN ECCLECTIC INTERIOR STYLE
COLLECTOR OF THE FINER THINGS
THE PETER DO "CUSTOMER" IS A WOMAN
PROFESSIONAL WOMAN
SOPHISTICATED & ELEGANT
WHO LOVES AND CAN AFFORD HIGH FASHION AND STATUS. AGE RANGES WIDELY FROM MID 30’S TO 70’S WHICH IS SMART AS AN OLDER WOMAN HAS A REFINED TASTE AND CAN APPRECIATE THE PIECES MORE.
COMPETITORS PEET DULLAERT BURBERRY CELINE BALENCIAGA
JACQUEMUS HELMUT LANG
THE ROW
ORSEUND IRIS
PROENZA SCHOULER
ACNE STUDIOS
COPERNI
DION LEE
ROKH MIISTA
THE COMPETITORS ARE COOL BRANDS THAT HAVE A CLEAN AESTHETIC BUT ALSO HAVE AN EDGE TO THEM, THAT ALSO HAVE AN ECO-COCIOUS OR SUSTAINABLE ASPECT OR APPROACH.
DEREK LAM
CONCLUSION KEY PIECES
FABRIC THROUGHOUT COLLECTIONS LEATHER HAS BEEN A KEY FEAUTURE ALONG WITH HIS OWN DEVELOPED TEXTILE; SPACER.
SILHOUETTE -TAILORED SHAPES -BOXED SHOULDERS -INNOVATIVE CUTS -ANDROGYNOUS ELONGATED TROUSERS. IT IS CLEAN,VERSATILE,AND FUN.FOCUSED ON FEMALE BODY
MARKETING USES INSTAGRAM TO KEEP CUSTOMERS UP TO DATE. CELEBRITIES LIKE ZENDAYA AND CELINE DION BROUGHT MAJOR ATTENTION TO THE BRAND AND DROVE UP SALES. COLLABORATION WITH MEDEA SISTERS ON BAGS. VARIOUS MAGAZINE INTERVIEWS AND EDITORIALS
CUSTOMER COMPETITORS CELINE,JACQUEMUS, DEREK LAM,MIISTA, PROENZA SCHOULER, ROKH,THE ROW, HELMUT LANG ETC...
PROFESSIONAL WOMAN 30S-70S. CAN AFFORD & IS A COLLECTOR OF THE FINER THINGS. IS ALSO A CONCIOUS BUYER, WITH AN KEEN INTEREST IN THE ENVIRONMENT.
COLOUR THROUGHOUT HIS COLLECTIONS NEUTRALS REMAIN IMPORTANT TO HIS MINIMALIST AESTHETIC AND CORE VALUES.HOWEVER COLOUR BLOCKING IS SEEN THROUGH ALL OF HIS COLLECTIONS
BRIEF THE AIM OF THE COLLECTION IS TO CREATE A MENSWEAR COLLECTION,COLLABORATING WITH PARAVEL, TO CREATE A PROFESSIONAL UNIFORM AESTHETIC TARGETED AT PROFESSIONALS. INDIVIDUALS THAT ARE DRIVEN BY INNOVATION AND TECHNOLOGY,AND COMMITED TO DOING THIS IN A SUSTAINABLE AND A MORE ECO-CONCIOUS WAY. THIS COLLECTION WILL BE A FUSION BETWEEN A COOLER SOFT TAILORED AESTHETIC AND PETER DO’S SIGNATURE SILHOUETTES WITH EXPERIMENTAL TECHNIQUES, WRAPPING AND LAYERING ELEMENTS WITH A COMBINATION OF INNOVATIVE FABRICS DEVELOPED BY DO,AND RE-USED MILL OFF CUTS AS FABRICS.
SPEC AND PRINTS INSPIRED BY THE GRAPHICS OF LITHIUM POWERED JETS,[LILIUM AVIATION] WILL BE INCORPORATED. LILIUM JETS ARE THE FUTURE OF ECO- CONCIOUS TRAVEL. PARAVEL IS REIMAGINING TRAVEL, AND NOT JUST WITH ITS COLLECTION OF CHIC SUITCASES.
THIS NY-BASED BRAND HAS A FORWARD-THINKING SUSTAINABILITY MODEL; TO DATE, THE COMPANY HAS RECYCLED 1.5 MILLION PLASTIC WATER BOTTLES INTO WHAT’S CALLED NEGATIVE NYLON. THIS MATERIAL IS USED FOR PARAVEL’S PACKING CUBES, TOTES, BACKPACKS, AND THE INTERIOR LINING OF THE AVIATOR SUITCASE. EVEN BETTER, THE LUGGAGE SHELLS ARE MADE WITH RECYCLED POLYCARBONATE EXTERIOR, AN AIRCRAFT-GRADE RECYCLED ALUMINUM HANDLE, VEGAN LEATHER DETAILS, AND RECYCLED ZIPPERS. THE CORE VALUES OF PARAVEL IS A PERFECT FIT FOR PETER DO,AS THEY HAVE DISCONTINUED ALL USE OF PLASTIC IN THE STUDIO AND AIM TO EDUCATE OUR CUSTOMERS ON THE OVER PRODUCTION OF PLASTIC AND THE DETRIMENTAL EFFECTS ON THE ENVIRONMENT. ALL OF THIS PLUS THE TIMELESS DESIGNS, BEAUTIFUL COLOUR SCHEMES, AND PARAVEL’S FIVE-YEAR WARRANTY. WE KNOW PRECISELY WHAT SUITCASE WE’RE ROLLING INTO OUR NEXT ADVENTURE!
AIMS CUSTOMER THE NEW COLLECTION IS TARGETED AT MEN AGED 30 TO 70. A WIDE AGE RANGE WIDENS THE POSSIBILITY FOR GROWTH, AND IS MORE INCLUSIVE. AN OLDER GENERATION IS ALSO ABLE TO AFFORD TO COLLECT PIECES, WHILE A YOUNGER PERSON MIGHT GET ONE PIECE.IT IS IS A COLLECTION THAT REITARATES THE BRANDS SIGNATURE PROFESSIONAL WARDROBE BUT OFFERS A NEWER, COOLER VIBE.
COLOUR THE AIM IS TO KEEP THE BRANDS MINIMAL AESTHETIC OF NUDES AND NEUTRALS WHICH MAKE A COHESIVE AND EASY WARDROBE OPTIONS FOR THE CUSTOMER. I WILL BE INCORPORATING MORE PRINTS BUT IN EARTHY TONES TO KEEP THE ECO ELEMENTS OF THE COLLECTION.
SILHOUETTE 6 LOOKS OFFERING A SOFTER TAILORED MASCULINE SILHOUETTE, WITH FUNTIONAL DETAILS.
ASSYMETRICAL LENGTHS AND LAYERING WITH KEEP THE SIGNATURE STYLE OF THE BRAND.THE TAILORED SUIT IS A SERIOUS FRONT RUNNER FOR URBAN FUNCTIONALITY. THERE IS A NEED FOR MENSWEAR KNITS, FOOTWEAR AND JEWELLERY WHICH IS ABSENT, BUT WILL DRIVE UP SALES WHEN LAUNCHED.
FABRIC MAJORITY OF THE FABRICS WILL BE ECO-CONCIOUS, SUCH AS ORGANIC COTTON AND VEGAN LEATHER AND AS WELL AS RESISTANT AND DURABLE FABRICS AS IT IS A FALL/WINTER COLLECTION.
NEW CUSTOMER HAS A TASTE FOR LUXURY
MALE 30-70
TRAVELS ALOT FOR WORK
PREFERS A CLEAN & MINIMAL WHICH IS EASIER TO ACHIEVE ELEGANT WHO ELSE IS IN HIS CLOSET
SOPHISTICATED
IS A COLLECTOR AND CAN AFFORD THE FINER THINGS
MISSONI, ALEXANDER MCQUEEN, AMIRI,ANN DEMELEUSTER,DIOR HOMME,ERMENEGILDO ZEGNA,FENDI, DRIES VAN NOTEN.
SUITCASE COLLECTION
COLLABORATION PETER DO X PARAVEL CHIC SUITCASES
PARAVEL IS REIMAGINING TRAVEL FORWARD THINKING
EXPERIMENTAL FABRICS
THE COMPANY HAS RECYCLED 1.5 MILLION PLASTIC WATER BOTTLES INTO A MATERIAL CALLED NEGATIVE NYLON
SUSTAINABILITY MODEL FITS PERFECTLY WITH PETER DO AS THEY ARE ALSO A NEW YORK LABEL, THAT PRODUCES THEIR PRODUCTS IN NEW YORK. THIS MEANS THAT THE COLLABORATION CAN BE CLOSELY MONITURED FOR A MORE HANDS ON APPROACH BUT MORE IMPORTANTLY LESS AIRMILES.
LILIUM AVIATION LITHIUM POWERED JETS
TREND DIRECTION PRAGMATIC FUNCTIONLITY THESE JETS ARE THE INSPIRATION FOR THE PETER DO MENSWEAR COLLECTION IN TERMS OF SPEC AND SHAPE.
LITHIUM POWERED JETS
NEW CONCIOUS AIR TRAVEL SILHOUETTE SHARP
MASCULINE CLEAN CURVED
AERODYNAMIC
I WILL BE LOOKING AT THE MECHANICAL PARTS AND ALSO THE THE STAGES BEFORE THE FLIGHT CAN TAKE OFF
EXPERIMENTAL TECHNOLOGY
STORY THE FRONT/WINDSHIELD COKPIT
-HIGH VISIBILITY -MUST WITHSTAND FORCE
WHEELS -ASSURE SAFETY -COMFORT -ROUNDED -BULKY -COLOUR BLOCK -LEATHER
-INTRICATE DETAILS -HIGH STAKES -PRINTS
TECHNOLOGY LITHIUM POWERED JETS
ENGINE -POWER -MOVING PARTS -PEINTS -MONOCHROME
WINGS -SYMMETRICAL -SUSTAIN LEVEL -WIDE WING SPAN -MAINTAINED BALANCE
BATTERY -LITHIUM ION -HEAVY -CHARGED -POSITIVE CHRAGE
-MOVE BACK ACROSS THE ELECTROLYTE TO THE + ELECTRODE -LAYERED -ASSYMETRICAL
LILIUM AVIATION
THE FUTURE OF ECO- CONCIOUS TRAVEL
INSPIRATION FOR THE PETER DO MENSWEAR COLLECTION IN TERMS OF SPEC AND SHAPE.
FLY ELECTRIC THE AIRCRAFT OF THE FUTURE TAKES FLIGHT AIRPLANES RELEASE AROUND 500 MILLION TONS OF CARBON DIOXIDE INTO THE ATMOSPHERE EACH YEAR, REPRESENTING A SIGNIFICANT CONTRIBUTION TO GLOBAL WARMING. ELECTRIC FLIGHT REPLACES PETROCHEMICAL CONSUMPTION WITH CLEANER, BATTERY-POWERED ELECTRICITY.
ILLUSTRATION: TAVIS COBURN IN THE FRENCH ALPS LAST SUMMER, A PLANE SET SEVEN NEW WORLD RECORDS. THE TWO-SEATER AIRCRAFT CLIMBED MORE THAN 20,000 FEET IN UNDER TWO MINUTES, AND REACHED SPEEDS OF 142 MILES PER HOUR.IT FLEW NONSTOP FOR 300 MILES. PERHAPS THESE NUMBERS DON’T SOUND VERY IMPRESSIVE.BUT CONSIDER THAT THE AIRCRAFT BURNED NO FUEL AND EMITTED ZERO EMISSIONS.INSTEAD, THE PLANE USED AN ALL-ELECTRIC MOTOR POWERED BY A SINGLE BATTERY!! CALLED THE E-GENIUS, THE MOST REMARKABLE THING ABOUT THIS ALL-ELECTRIC AIRPLANE, IS THE COST OF FLYING IT. DURING A 62-MILE STRETCH OF ITS HISTORIC FLIGHT, THE PLANE USED ABOUT 25 KILOWATTS OF ELECTRICITY FOR A TOTAL ENERGY COST OF JUST OVER $3. IN ALL, THE E-GENIUS CONSUMED JUST A FIFTH OF THE ENERGY OF A TYPICAL, FUEL-POWERED TWO-SEATER AIRPLANE.
TECHNICAL SAMPLES
INSPIRATION I WANTED TO CREATE COLOUR BLOCKING BUT WITH THE USE OF SEAMS. SOME PARTS I LAYERED OVER OTHER SEAMS, AND IN OTHER AREAS I HAD SEWN DIFFERENT TYPES OF FABRICS IN CONTRASTING COLOURS.
INSPIRATION I LIKED THE LAYER EFFECT, SO I CUT OUT A SHAPE IN LEATHERETTE AND UNDERNEATH PLAYED COTTON THAT I DREW A LILIUM JET. WHICH I THEN SEWN ON TOP OF. I FUSED THE TWO LAYERS TOGETHER AND PROCEEDED TO HANDSTITCH OTHER PARTS OF THE JETS
TEXTURE
LAYERED
STRETCH COTTON JERSEY
ORGANIC
COLOUR REVERENCE COLOURS: A COLOUR PALETTE THAT CELEBRATES THE PLEASANT SAHDES OF GENTLE GOLD AND BROWN
INTERWEAVE WITH NUANCED SHADES OF GREEN, DEEP MAGENTA AND TOBACCO AN UPLIFTING COMPOSITION. TURQUOISE AND LILAC INSPIRE UNCONVENTIONAL APPLICATIONS OF COLOUR.
LILIUM
MENSWEAR READY TO WEAR FALL 2021- 2022
LILIUM
PAULA ANTAL K00229632
COLOUR BOARD
LILIUM AW21
FABRICS AND TRIM
LILIUM
FELTED WOOL
SUOERFINE PINSTRIPE WOOL
AW21
COTTON DRILL
FAUX CROCODILE LEATHERETTE
MENSWEAR COLOUR LINEUP
LILIUM AW21
FLAT DRAWINGS
LILIUM
LOOK 1
LOOK 2
LOOK 3
LOOK 4
LOOK 5
LOOK 6
AW21
ILLUSTRATION BOARD 1 FLATS
LOOK 1
COLOURS
LILIUM
ADJECTIVE
AW21 LOOK 2
ILLUSTRATION BOARD 2
LOOK 3
FLATS
COLOURS
LILIUM
ADJECTIVE
AW21 LOOK 4
ILLUSTRATION BOARD 3 LOOK 5
COLOURS
LILIUM
FLATS
AW21 LOOK 6
MEDIA
SOCIAL
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