5 minute read
Beyond our shores
Thanks to its partnership with edenX, Franchise New Zealand can now help your business find more opportunity across the Asia Pacific region.
Business deals can be complex, especially for small and mid-sized businesses. Buying or selling a company, expanding a franchise, raising capital – these all take trust, accessibility and the right tools. EdenX makes that process easier, faster and within reach.
Franchise New Zealand is now partnered with edenX (Asia/Pacific) and Eden Exchange Australia, to help your brand reach even further and provide more opportunities than ever before. With Franchise New Zealand, Eden Exchange and edenX you can now reach clients, franchisees and investors across New Zealand, Australia and Southeast Asia.
EdenX is backed by SC Ventures and regulated by the monetary authority of Singapore, connecting the right people to the right opportunities, using AI matching, automated workflows, and targeted marketing. But it’s not just about tech, it’s about trust. Behind every deal is a person making a big decision.
Raghu Rajakumar, the founder of Eden Exchange, answers our questions about how the newly formed edenX group came about, what services it can offer and how these are helping businesses achieve their goals.
How did this collaboration between EdenX, Eden Exchange and Franchise New Zealand come about?
“This collaboration came about quite organically. As edenX continued to expand across the region, it was clear that combining our APAC distribution network with Franchise New Zealand ’s trusted local media would create something genuinely powerful. Eden Exchange had long been building digital infrastructure for business sales, franchise sales and capital raising across Australasia.
“Franchise New Zealand media contributed decades of market insight and engagement as the go-to resource for Kiwi franchisors, bringing credibility and expert content. Together, we now offer an extended digital platform and the local trust needed to transform the deal-making process in New Zealand, as well as in our other regions of focus.
“The three brands now operate as part of one ecosystem, offering an integrated solution that supports franchisors and business owners through every step of their growth journey. Whether you require a seamless approach to finding master licensees across the APAC region, are looking for high net worth buyers for your business network, or an innovative approach to raising capital, the edenX group of companies provides solutions that are hard to beat.”
What makes this new partnership so powerful?
“What makes this new partnership so powerful for franchisors and business sellers is the combination of reach, trust and technology. We are automating lead generation, tracking buyer behaviour, and streamlining the recruitment and sales process.
“The partnership allows franchisors and business sellers to access a distribution network that spans both local and international markets.
“We’re not just offering advertising, we’re providing a deal distribution network that includes qualified buyers, family offices, franchise investors, and capital partners across Australasia, New Zealand and Southeast Asia. The result is faster, better-matched outcomes for businesses looking to grow, raise capital, or exit successfully.”
What services are offered, and how are they helping or changing business in APAC?
“EdenX operates as a full-service distribution network for business sales, capital raising, and franchise growth. Key offerings include:
• Targeted merger and acquisition, franchise sales, recruitment and capital raising campaigns via our investor distribution network
• AI-powered matching with buyers, franchises, investors, and partners
• An end-to-end M&A platform and private deal network, providing integrated market services for buying and selling businesses, and raising capital
• Access to a trusted advisor network across the deal making space
“We’re changing the game by making complex deals more accessible and scalable. Our clients benefit from faster turnaround times, better conversion rates, and access to an investor-ready and buyer ready distribution network that spans multiple jurisdictions.”
Who are the main customers you’re helping and what sort of results are you seeing?
“Our main customer groups include:
• Growth-stage franchisors expanding into new markets
• Established franchisors looking for new opportunities
• SME business owners preparing for succession or exit
• Capital-raising companies in sectors like property, fintech, and healthcare
• Advisors and brokers needing access to a broader distribution network
“A standout recent example was helping a disability services franchise raise capital and secure its first Australian master franchisee through our network. We successfully ran an expression of interest campaign with more than a hundred interested counterparties enquiring.
“We also successfully ran multi-million-dollar expressions of interest campaigns for a property trust in Australia which specialises in providing housing support for people living with disabilities, via our wholesale investor distribution network. It’s about connecting the right people with the right opportunities – efficiently and at scale.”
What’s next – and how can people get involved?
“The next stage is to deepen our footprint in New Zealand by expanding the distribution network locally, working closely with franchisors, advisors, and investors to deliver results. We’ll also continue to onboard new partners and refine our AI-matching tools for even stronger deal curation.
“For those looking to grow their franchise, raise capital or prepare for sale, we encourage you to connect with us online, reach out directly or ask the team at Franchise New Zealand for a personal introduction. Our distribution network and tools are designed to help you succeed – whether you’re selling one franchise or scaling globally.” edenX www.edenx.global www.edenexchange.com
Advertiser Info
edenX
www.edenexchange.com
Contact
Raghu Rajakumar
0061 409 971 611
aghu.rajakumar@edenx.global
