KEEPING CUSTOMERS LOYAL

Tranxactor provides the technology behind strong, enduring customer connections for all franchises - from single outlets to whole networks.

For 24 years, one proudly Kiwi company has been a key support partner for many of New Zealand’s most successful franchises, particularly across the retail and hospitality sectors including food and groceries, retail, pharmacies and shopping malls.

Tranxactor is the trusted service provider responsible for many of New Zealand’s leading loyalty, gift card, CRM and payment solutions, quietly and consistently working away behind the scenes in partnership with many of the country’s highest profile retail and trade brands.

The company offers two streams of core services, explains founder and CEO John Norrie. “One is the streamlining of payment services and incorporates activities such as gift cards and savings cards. We provide an end-to-end service that integrates with the country’s payment networks and EFTPOS facilities. We can also set up physical and/or digital gift card programmes suitable for single stores, right up to major nationwide retail groups.”

Tranxactor manages everything from designing cards and setting up connectivity, to providing integration with any physical POS systems, John explains. “Basically, we deliver a one-stop solution for gift and related products, which can include Christmas savings clubs and preloaded cards.”

The other stream of Tranxactor’s core services is supplying platforms to run ongoing business-to-consumer or business-to-business loyalty programmes for brands.

“We can create any style of a loyalty programme, from very straight rewarding for money spent, through to analysing the full shopping basket mix. This enables a drill-down to individual products and generates rewards or incentives accordingly. Rewards and incentives can happen in real time or form the basis of a granular look at customers and their purchase behaviour.”

Tranxactor has traditionally focused on structuring loyalty programmes right across the retail and hospitality spectrum, John says. “But we also cover other business and trade sectors – anything from mobile mechanics to carwash businesses and any business that runs on transactional activity.”

Affordable, scalable solutions for all franchises

In the current tough economic climate, customer engagement and repeat purchase or visit activity is critical, says John. “And it’s absolutely vital to have the ability to communicate to your customers directly based on that activity knowledge.”

While Tranxactor has historically worked primarily with very large business groups, John says today they’re well equipped to manage customer connections for much smaller groups right down to a single store. “All size businesses can certainly benefit from the many services that we provide. We tailor those services and end solutions to suit each business, and to cover both ‘gift’ and ‘loyalty’.

“It doesn’t have to involve high end products or plastic cards, either. Our solutions can be a simple, and affordable, all-digital solution,” John explains. He says a lot of the work they do now is helping businesses transform their loyalty or payment programmes from a physical ‘paperbased’ environment to an all-digital one, or from physical plastic to fully digital.

John is proud to report that transformation all happens seamlessly, with no interruption to the client’s day-to-day business. He says their service is all-inclusive and extends to segmenting customer bases based on their purchasing behaviour, as well as training frontline staff and assisting with the CRM programme structure.

“We want our clients to succeed, and we work really hard to ensure that they achieve their goals.”

A long history of CRM

Tranxactor has client partnerships that span over two decades. Many of its experienced staff have been with the company from those early years and it has clients both here and offshore. It works hard to ensure that it delivers CRM and loyalty solutions, either outsourced or inhouse, on time and on budget.

“We work with clients big and small to ensure a win-win for everybody. We maintain very close relationships with our clients to achieve the results agreed upon and I’m proud to say that has been the key to our success and longevity,” John says.

“We’re committed to delivering an exceptional service as well as value for money on what we deliver.”

In addition, John says he is happy to introduce a Tranxactor client to any interested franchisor as a reference.

Keeping customers coming back

Customer loyalty is a long-term commitment. It’s about building that lifetime relationship between your business and your customers.

Tranxactor is about helping businesses make customers feel like they’re truly part of something special. By offering them the right incentives and/ or rewards they’ll want to return to that business, to spend more, and be an advocate for your brand, explains John. “Of course, the cost of doing that is dependent on the scale.”

The absolute key to customer loyalty is understanding your customer, John says. “If you have a customer making, say, a once-a-year purchase then your engagement with that customer is more about just staying in touch. If it’s a customer making daily purchases, then the engagement is ensuring that the next day’s purchase is still with you, and not your competitor down the road.”

Finally, John says, loyalty comes from the way you communicate with your customers. “The aim is to always make people feel like they are part of your family. Call us today to find out more.”

Advertiser Info

Tranxactor

www.tranxactor.com

Contact

Gurdeep Talwar

021 242 7033

09 369 5832

sales.nz@tranxactor.com