THE DEATH OF THE BUSINESS CARD?

OK, so when was the last time you handed your business card to a client, probably two or more year now right? Remember the 3.5” floppy disk and the days before LinkedIn when the business card was king? When the only way of exchanging contact information at a networking event was a physical 3.5 x 2 card.

Back then the business card was a way to show off your style, many man-hours were spent in meetings discussing meticulously crafted business cards from the font and colour schemes to the number of layers of paper.

Your email signature is the new business card, it conveys to your clients the type of organisation you are. An effective email signature can make all the difference so here’s our guide to setting up your business email signature.

WHY USE AN EMAIL SIGNATURE?

In the Middle Ages monarchs, bishops and other nobles would issue official decrees, and documents and sign them with a wax seal. The wax would typically be pressed with a unique handheld seal or with a signet ring.

While email doesn’t need a wax seal to prove its authenticity you should still do your very best to end the email in the correct way. Using one of our awesome email signatures shows your professionalism.

1. A good HTML email signature should allow your receiver to know more about your business – products, blogs, and social medi a links.

2. Email signatures form part of our company brand.

3. Make your customers aware of new and important announcements. Your email signature can include time-limited banners to promote new offers or announce important changes.