Print Media.

Business cards are less “cards” and much more portable advertisements with built-in callto-action and are great to visualize and practice corporate identities.

The focus of this project was learning how to use little space most efficiently while not making it look crowded, but still providing essential information.

While color can be a very helpful accessories to ones design, the focus here was to avoid color completely and focus on basic design principles like black and white effects.

For the back side of the card I used black effects to increase perceived values such as dominance and intimidate adversaries.

Whereas for the front page I implemented white effects in order to associate the card with goodness and security.