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Q1 2026 REVIEW

Vuarnet Fellows are at the core of Vuarnet DNA . They are dedicated professionals and explorers . We strive to support them in their endeavors by providing them with the best eyewear equipped with the finest sunglass lenses . They embody our shared values of community & performance

On the commercial front , achievements of significant milestones through a selective distribution strategy and the expansion of our optician's presence . Our 1st participation in key trade events such as Mido and Silmo was highly successful, further solidifying our market position . Additionally, the implementation of our new RX strategy has been well-received, promising future growth.

In 2025 , Vuarnet reinforced its brand presence with the successful opening of a new flagship store in Soho, NYC , confirming our commitment to the US market. We also engaged with our core audience through targeted events in the mountains , including Nuit de la Glisse , Unlimited Festival, and Rock on Snow in Avoriaz . These initiatives were complemented by extensive press coverage in both print and digital media & press events, significantly enhancing our brand visibility

ADVERTISING CAMPAIGNS

Re -discover our FW25 videos campaigns. Click HERE

VUARNET reveals the next iteration of the IT’S A VUARNET DAY campaign Set against the dramatic backdrop of the Dolomites, this chapter continues to celebrate VUARNET’S pioneering spirit, blending performance and elegance while inviting everyone to seize the day with clarity, resilience and style .

« The It’s a Vuarnet day campaign is an open invitation to live fully, to embrace the outdoors with passion and purpose . » Alessandro Zanardo

This new chapter features the daring journeys of three VUARNET Fellows : professional skiers Dylan Ladd and Carly Margulies, and paraglider François Montuori . Together they embody VUARNET’S values of l’esprit sportif—courage, resilience and openness to the world taking flight on snow and in the sky to reveal the pure beauty of light and movement .

MINERALIZED by David Babacar Djite and Dominic Zimmermann for Vuarnet FW 25/26 explores the visual, functional and emotional impact of Vuarnet's optics through a technical and artistic lens .

FW25 CAMPAIGN

MINERALIZED

In tribute to its legendary founder and namesake, Jean Vuarnet , VUARNET introduces a special release that honors his pioneering spirit and timeless style . The Legend Original Jean Edition introduces three bold new interpretations of VUARNET’s most iconic frames : Legend 02, Legend 03 and Legend 04.

Launched in February 2026 , this exclusive drop features three luminous crystal frames, each paired with striking mirrored mineral glass lenses available in blue, red or silver depending on the model. Built for outdoor living and everyday adventure, these frames reflect the same passion for innovation and performance that defined Jean Vuarnet’s remarkable life and legacy .

. They are all qualified for

This campaign is a parallel between Jean Vuarnet victory and the new generation . This is the heritage , and now it's their turn to mark the history

Find out our videos campaigns HERE

Vuarnet shot 4 American Fellows in Finland : Quinn Delingher , Chris Lillis, Kailia Khun and Julia Kern

the Cortina Olympic Games in Aerials & Cross -Country Skiing

Invitation of 15 journalists & influencers to enjoy ‘ A Vuarnet Day ’ during Milano Cortina 2026 Olympics Games.

Chris Lillis (2022 Gold Medalist)

Quinn Dehlinger First Olympics

Kaila Kuhn Second Olympics

WOMEN'S FREESKI: SLOPSTYLE & BIG AIR

Rell Harwod First Olympics

Marin Hamill Second Olympics

WOMEN'S CROSS COUNTRY SKIING

Julia Kern Second Olympics

Thibault Anselmet First Olympic

Ski Mountaineering, Mixed Relay

Ski Mountaineering, Sprint

1x GOLD MEDAL

1x BRONZE MEDAL

Thibault ANSELMET

1x GOLD MEDAL Aerials Skiing, Mixed Relay

Chris LILLIS & Kaila KUHN

Thibault Anselmet © Dustin Satloff

Chris Lillis & Kaila Kuhn © Michael Reaves

Solenne is a professional climber with the unique characteristic of having been born without right forearm. She comes from a family of climbers and started climbing at a very young age in Fontainebleau on weekends, as well as in the Alps during holidays . She has been competing in this sport since 2018 , and she won the last five World Championships in her category .

Her latest film shot by Jerome tanon “Cap ou pas Cap” isn’t just about an ascent it’s the story of an athlete who refuses to be defined by her physical difference, and instead by her willpower, commitment, and determination .

Video trailer HERE

Charles is a mountaineer and high mountain guide . He has always grown up at the foot of the mountains and quickly developed a desire to set foot on the summits. Initially focused on the stopwatch, he later turned to technical ascents . What he appreciates above all is being outdoors, and he has a deep fondness for all elements: rock, ice, snow, and more.

His latest challenge : linking together three ascents in the Alps, then in the Ecrins , and finally in the Pyrenees

Link to video HERE

CHARLES DUBOULOZ

Emily relentless pursuit up El Capitan’s “Golden Gate” route in under 24 hours is more than a climbing feat It’s a statement

‘GIRL CLIMBER’ is a story of discipline, doubt and defiance Starring Emily Harrington, directed by Jon Glassberg and featuring Adrian Ballinger .

Video trailer HERE

Unlimited is an independent and non-profit project, created and led by a collective of mountain and music enthusiasts . Since 2015 , we have been producing festivals and events across the Alps with a simple idea : to celebrate electronic music in the heart of the mountains, with authenticity, passion, and respect for the places that inspire us

Vuarnet has been a partner for 2 years , providing great visibility in the heart of the mountains alongside the freeride ski brand BlackCrow