Partnership for Tomorrow Tabs

LEADERSHIP

Campaign Leadership Board of Directors

Campaign Leadership

Joe Kelly EDC Board

Mayor Derrick Mostella City of Ashville

Candace Lindsey EDC Board Barnett Lawley EDC Board

Lyman Lovejoy Lovejoy Realty Mayor William Isley City of Springville

Zachary Gentile Ford Meter Box Jason Goodgame Goodgame Company Jason Dorough Metro Bank

Dana Webb EDC Board

Mayor Roger Adams Town of Steele

Lisa Nichols St. Vincent’s Health Systems

Drew Goolsby EDC Board

Mike Swinson Spire Energy

Brian Muenger City of Pell City

Mayor Joe Lee City of Moody

Chairman Paul Manning St. Clair County Commission

Chris Alverson Advanced Disposal Bill Bowron Red Diamond Mayor Bill Pruitt City of Pell City Brad Mooney Alabama Power Elmer Harris Retired, Alabama Power

partnership for Tomorrow

Charting Success Together

An Initiative of the St. Clair County Economic Development Council

Spencer Weitman National Cement Eric Smith Trinity Meyers Guin Robinson Jefferson State Community College

STRATEGIC GOALS

Goals 2019-2024 EDUCATION & WORKFORCE DEVELOPMENT

1.

Host an annual meeting to create partnerships between employers and educators to ensure that St. Clair County has a trained, skilled workforce to meet the job opportunities available in St. Clair County 2. Communicate to the community the growing career opportunities in our region including Advanced Manufacturing, Healthcare, Construction, Information Technology, and Transportation through print and electronic media, public appearances, and videos 3. Meet with Jefferson State Community College officials in St. Clair County annually to promote and encourage the addition of relevant courses of study for our growing career opportunities 4. Communicate the importance of a high quality educational system in order to have sustained economic growth though print and electronic media, public appearances, and news outlets 5. Conduct annual presentations to the Board of Education for St. Clair County Schools and Pell City Schools to update and encourage the addition of courses of study for our growing career opportunities 6. Assist in the attainment of funds to support the growth of Jefferson State Community College and K-12 programs in order to strengthen St. Clair County’s educational assets 7. Have an EDC staff member Chair the Regional Workforce Council – Central 6 Alabama Works 8. Host educators, administrators, and school counselors on an industry tour 9. Establish at least 5 OJT (on the job training contracts) between St. Clair County companies and the Career Service Centers using WIOA funding 10. Meet with educators to establish a marketing plan for promotion of Workforce Development programs 11. Honor an educational leader in workforce development annually

JOB RECRUITMENT & RETENTION

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Announce $ 150 million in new capital investments Announce $ 50 million in new payroll from new jobs created Announce $ 3 million in additional tax revenue for schools Announce 1,500 new jobs throughout the county Identify and market an additional 500 acres of sites suitable for specific users in cooperation with St. Clair County and its municipalities with at least 30% being located near the I-59 corridor 17. Survey 50 existing St. Clair County businesses annually to determine growth potential and business needs 18. Hold a biannual “Economic Development Summit” to educate industry representatives on the economic development process, i.e., available incentives, proper use of incentives, provide updates on new incentive programs

19. Publicize and recruit to St. Clair County’s healthcare and educational assets though print and electronic media, public appearances, and news outlets 20. Identify opportunities and coordinate successful grant requests for municipalities

MARKETING

21. Connect local real estate partners via media outlets to provide information about current non-residential site availability 22. Interact with each local Chamber at least one time per month 23. Create a newsletter that will go to Partners and Leadership St. Clair County Alumni on a quarterly basis 24. Use Public Relations perception-changing messages from local school districts in outgoing promotional materials 25. Create partnerships with each Chamber and Municipality to populate a countywide calendar and determine the means by which it can be effectively distributed 26. Host a meeting to discuss the creation of a regional marketing alliance for the I-59 Corridor

TOURISM

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Develop a detailed tourism strategy for EDC Board approval Catalog tourism assets countywide Hire a tourism specialist Create a countywide calendar of tourism activities and events Meet annually with State and Regional tourism organizations Visit other communities annually to determine best practices in tourism 33. Create a multi-media marketing platform to provide information of tourism events, activities, and sites throughout St. Clair County

LEADERSHIP

34. Identify additional funding sources for Leadership St. Clair County and the EDC 35. Evaluate Main Street districts and apply for Main Street Network designation in communities that have the infrastructure required 36. Hold a Community Planning Summit for local elected officials to create awareness of planning strategies and monies available to municipalities 37. Provide annual list of Leadership St. Clair County Alumni to each municipality for consideration for municipal board appointments and strategic planning taskforces 38. Present to every city council at least twice a year on current EDC activities and efforts 39. Continue funding Leadership St. Clair County 40. Have at least one communities in St. Clair County ACE certified

partnership for Tomorrow

Charting Success Together

An Initiative of the St. Clair County Economic Development Council

STRATEGIC PLAN

Plan 2019-2024 EDUCATION & WORKFORCE DEVELOPMENT

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Establish a Countywide System to Train Local Workers for Local Career Opportunities Leverage Partnerships to Ensure Both Short-term and Long-term Training is Available for Existing Industry and Future Employers Develop Partnerships with Industry, Post-Secondary & K-12 Educators for Workforce Training Educate the Community & Community Leaders Regarding Growing Career Opportunities in Our Area Including Advanced Manufacturing (Skilled Labor), Information Technology, Healthcare, Construction, Transportation & Logistics Advocate Local Business Visits by Teachers and Counselors Communicate the Importance of High Quality Education for Sustainable Economic Growth Promote the Importance of a Regional Workforce Development Vision Advocate the Importance of Adequate Levels of Funding for Education

RECRUITMENT & RETENTION

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Recruit New Diversified Business Investment into St. Clair County Survey Existing Business and Industry to Determine Annual Labor Needs Recruitment of Jobs Increasing the Median Income in St. Clair County Promote the Opportunities and Importance of Skilled Occupations Encourage Continued Growth of St. Clair County Healthcare Providers Advocate and Coordinate Small Business Initiatives in Conjunction with Local Chambers of Commerce Publicize Existing and New Incentives for Industrial Expansion Work with Municipalities on Individual Plans to lncentivize Retail Development in their Communities Encourage the Creation of Amenities to Attract Young People and Young Families

MARKETING & COMMUNICATIONS

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Create Comprehensive Media Plan to Market Available Sites within the County Provide Resources to Strengthen Local Chamber Presence in each region/municipality of the County to create a stronger partnership for promotion throughout the County Promote Workforce Development Programs to St. Clair County Citizens Improve Communication Between St. Clair County Citizens Internal: Promote EDC Services and Resources to Partners and Others External: Promote St. Clair County’s Strengths & Assets to

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Those Outside the County to Brand the County as a Leading Community in Safety, Career Opportunities & Recreation Internal/External: Work with Jefferson State Community College, the St. Clair County School System and Pell City School System to Help Alter the Perception of Education in St. Clair County Internal/External: Create Partnerships with Local Chambers of Commerce and Developers to Cross-market St. Clair County Events & Shopping Encourage partnerships with outside Marketing Resources for Marketing Zones (1-20 & 1-59) of the County Assist Municipalities on Solutions for Marketing Downtown Districts & Taking Steps Toward Main Street Programs

TOURISM

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Evaluate Countywide Tourism Assets Create a Countywide Tourism Strategy Develop a Countywide Calendar to Log All Tourism Activity Develop a Branding Campaign for St. Clair County Tourism that includes a Web and Social Media Presence Collaborate with State, Regional and National Organizations to Promote Tourism in St. Clair County Advocate Countywide Participation for Local Events Participate in Tourism Organization and Planning Boards throughout the State, the County and its Municipalities

PLANNING & COLLABORATION

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Advocate Comprehensive Planning Throughout St. Clair County and its Municipalities Advocate a Zoning and Smart Growth Collaboration in Map Form throughout St. Clair County Facilitate Partnerships on Local and Regional Levels Advocate Beautification Plans for Municipalities Advocate Coordinated Efforts for Downtown Revitalization through Alabama’s Main Street Program Advocate Alabama Communities of Excellence Program participation for larger municipalities

LEADERSHIP

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partnership for Tomorrow

Charting Success Together

An Initiative of the St. Clair County Economic Development Council

Educate Community Leaders on Economic Development, Its History in St. Clair County and plans for Future Development Educate Elected Officials on the Economic Development Process Engage New or Unreached Community Leaders Help Municipalities to Obtain Resources and Establish Partnerships for Community Planning Encourage Leadership St Clair County Alumni Involvement in Community Efforts Support the Leadership St. Clair County Organization Identify Opportunities for Local Participation in Regional Efforts