Walk FM Brand Guide 2026

BRAND

Walk FM wakes me up every morning and I listen whenever I’m in the car. My dad was under hospice care from the beginning of the year until the first

The music has been very encouraging, of April, when he passed away.

especially the song, “Weary Traveler.” I

think of my dad finally making it “home.”

I’m thankful to have Walk FM in my area.”

Teri

donor

TABLE of CONTENTS

• Who We Are......................................................................................................................... 2 • Our Story........................................................................................................................................................2 • Our Mission.....................................................................................................................................................3

• Visual Brand Elements........................................................................................................ 4 • Logo...............................................................................................................................................................4 • Colors.............................................................................................................................................................7 • Fonts..............................................................................................................................................................8 • Examples of Designs......................................................................................................................................9

It all started

Our

STORY

FOR

Our

MISSION

WE WILL CHANGE THE WORLD BY CREATING AND DELIVERING EXPERIENCES THAT INSPIRE PEOPLE TO LIVE PASSIONATELY FOR JESUS CHRIST.

3

VISUAL BRAND Elements

Primary Logo This is the preferred logo for most applications.

Full color version for LIGHT backgrounds

Full color version without tagline

Color versions for DARK backgrounds

Formats available: PNG & EPS The logos are also available in ALL brand colors.

WALK FM LOGO Logo Clear Space To preserve the integrity of the Walk FM logo, always maintain a minimum clear space around it. The clear space isolates the logo from any competing elements such as type or busy backgrounds. The clear space is defined as the height of the “ ” in the logo.

Logo Sizing In order to maintain legibility and impact, the Walk FM logo should not be used larger, or smaller, than the sizes below, unless it is a special print. When going small you will need to sometimes use the version without “Encouraging Every Step,” depending on what can still be read when printed. *Also, make sure to not use the logo too large, unless being used on a display or something that is meant to be large.

Minimum 1”

2.5” Maximum*

Top Tagline

5

IMPR OPER LOGO USE Improper Logo Use It is important that the integrity of the Walk FM logo is preserved as a key way to maintain our brand. As such, do not stretch, alter, distort, angle, etc ... to the PAR logo.

Do not change the colors of the logo

Do not stretch or squeeze the logo

Do not tilt the logo

Do not alter the logo

Do not use effects to alter the look of the logo, such as an outline or bevel unless a special design dictates it

Do not present the logo in a white box

Do not place on a busy background

Do not place the logo against a color that lacks adequate contrast

COLORS Primary Colors Walk Green

Walk Blue R 0 G 174 B 239

R 141 G 198 B 63

C M Y K

C M Y K

100 0 0 0

50 0 100 0

#8cc63e

#00adef

Accent Colors Black

White

Walk Gray

Walk Purple

R 0 G 0 B 0

R 255 G 255 B 255

R 130 G 129 B 129

R 91 G 129 B 159

C M Y K

C M Y K

C M Y K

C M Y K

75 75 75 100

#000000

0 0 0 0

#ffffff

51 43 43 7

#828181

75 90 10 10

#5b3881

7

FONTS The main fonts used are in Adobe so you must have an Adobe Cloud account. If you do not, please use a font that is comparable to the fonts shown here.

Serif

Sans Serif

Scrip/Handwriting

Serif fonts used to only be seen as traditional fonts but now have a modern twist that make them more versatile in today’s designs. This font can be used in almost any way and compliments Sans Serif fonts well.

Sans Serif fonts are the most popular font today, and can be used in any way. This font looks great when mixed with serif, handwriting, or script fonts.

Script and handwriting fonts are used to compliment a serif or sans serif font, when used as a header font, or quote font. Script fonts are also great to use when you want to add a personal look and feel to a design.

Archer AaBb Cc D d EeFf G gH h I i Jj K k L l MmNn OoP pQ q R r Ss Tt U u VvWw X xYyZz 123 456789 0 ! @# $% ^ & * ()- += , . ? / " ': ; 6 available weights

Abadi MT Pro AaBbC cDdEeFfGgHhIiJ jK kL lMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@ # $%^ &*( ) - +=,.? /"' :; 14 available weights Acumin Variable Concept AaBbCcDdEeF f GgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1 23 4 5 67 8 9 0 !@#$%&*()-+=,.?/"':; 91 available weights

Spumante

AaB bC cDdEeF fG gHhI iJ jKkL l MmNnOoPp QqRrSsTt U uVvWw XxYyZz 123456789 0 ! @ #$%^&* ()- +=,.?/"':; 4 available weights

Abruptly

AaBb CcDdEeFfGg HhIiJjKkLl MmNnOoPp Q qRrSsTt UuVv Ww Xx YyZ z !@# $% ^&* ( )-+=,.?/ "':;

Cinque Donne

AaBbC cDdEeF f GgHhIiJjKkLlM mNn Oo P pQq Rr SsTtU uVv WwX x Y yZz 12 345678 90 !@# $%&* ()-+=, . ?/ ”’:;

EXAMPLES OF DESIGN UD BUSINESS PARTNER OF O R P

SCAN ME & DOWNLOAD YOUR FREE IDEA KIT.

LET’S TALK jordan@walkfm.org C: 606-336-3514 O: 877-456-9361

Hi!

I am Jordan Abrams Director of Business Development

underwriting business card

MEDIA ALL ACCESS

Derek

WITHROW

WALKFM.ORG/UNDERWRITING Walk FM, P.O. Box 2317, Ashland, KY 41105-2317

business partner window sticker

event lanyards

tshirt

van wrap

9

I feel like Walk FM is a

powerful ministry to reach out to other people in the community. It has impacted my family personally. My

husband was impacted by this ministry, and Walk FM helped bring him back to the Lord.” donor

Office P.O. Box 2317 Ashland, KY, 41105 Call Us! 877-456-9361