Spirit FM Brand Guide 2026

BRAND

I When I was in prison I felt lost and alone. I received a radio and heard Spirit FM and it gave

me peace to know God loved me so much as to bless me with the music to meditate to, calm down to,

and to hold onto hope to. I have been out for 3 years now and I wanted to help every ministry that helped me while I was in prison. ... Thank you for your help and just know you help more than just people in the free world...you also reach prisons.”

Bianca donor

TABLE of CONTENTS

• Who We Are......................................................................................................................... 2 • Our Story........................................................................................................................................................2 • Our Mission.....................................................................................................................................................3

• Visual Brand Elements........................................................................................................ 4 • Logo...............................................................................................................................................................4 • Colors.............................................................................................................................................................7 • Fonts..............................................................................................................................................................8 • Examples of Designs......................................................................................................................................9

It all started

Our

STORY

FOR

Our

MISSION

WE WILL CHANGE THE WORLD BY CREATING AND DELIVERING EXPERIENCES THAT INSPIRE PEOPLE TO LIVE PASSIONATELY FOR JESUS CHRIST.

3

VISUAL BRAND Elements

Primary Logos This is the preferred logo for most applications.

Full color version for LIGHT backgrounds

Full color version for DARK backgrounds

Full color version 2 for LIGHT backgrounds

Full color version 2 for DARK backgrounds

Alternate Logo This logo incorporates a top tagline, “Your Encouraging®,” and may be used when emphasizing this core brand message.

Formats available: PNG & EPS The logos are also available in ALL brand colors.

SPIRIT FM LOGO Secondary Logos

Logo Clear Space

This logo is to be used when the primary version won’t fit or work well.

To preserve the integrity of the Joy FM logo, always maintain a minimum clear space around it. The clear space isolates the logo from any competing elements such as type or busy backgrounds. The clear space is defined as the height of the “ ” in the logo.

Full color version for LIGHT backgrounds

Full color version for DARK backgrounds

Logo Sizing In order to maintain legibility and impact, the Spirit FM logo should not be used larger, or smaller, than the sizes below, unless it is a special print. *Also, make sure to not use the logo too large, unless being used on a display or something that is meant to be larger.

Minimum 1”

Full color version for LIGHT backgrounds

Full color version for DARK backgrounds

2.5” Maximum*

5

IMPR OPER LOGO USE Improper Logo Use It is important that the integrity of the Spirit FM logo is preserved as a key way to maintain our brand. As such, do not stretch, alter, distort, angle, etc ... to the PAR logo.

Do not change the colors of the logo

Do not stretch or squeeze the logo

Do not tilt the logo

Do not alter the logo

Do not use effects to alter the look of the logo, such as an outline or bevel unless a special design dictates it

Do not present the logo in a white box

Do not place on a busy background

Do not place the logo against a color that lacks adequate contrast

COLORS Primary Colors

Spirit Blue

Spirit Red

R 27 G 103 B 172

R 196 G 33 B 39

C M Y K

C M Y K

90 61 4 0

#1b67ac

16 100 100 6

#c42127

Accent Colors Black

White

Gray

Spirit Yellow

Spirit Purple

R 0 G 0 B 0

R 255 G 255 B 255

R 130 G 129 B 129

R 235 G 215 B 54

R 79 G 47 B 101

C M Y K

C M Y K

C M Y K

C M Y K

C M Y K

75 75 75 100

#000000

0 0 0 0

#ffffff

51 43 43 7

#828181

10 9 91 0

#ebd736

79 93 31 19

#4f2f65

7

FONTS The main fonts used are in Adobe so you must have an Adobe Cloud account. If you do not, please use a font that is comparable to the fonts shown here.

Serif

Sans Serif

Scrip/Handwriting

Serif fonts used to only be seen as traditional fonts but now have a modern twist that make them more versatile in today’s designs. This font can be used in almost any way and compliments Sans Serif fonts well.

Sans Serif fonts are the most popular font today, and can be used in any way. This font looks great when mixed with serif, handwriting, or script fonts.

Script and handwriting fonts are used to compliment a serif or sans serif font, when used as a header font, or quote font. Script fonts are also great to use when you want to add a personal look and feel to a design.

Archer AaBbCc D d Ee Ff G gH hI i Jj K k L l MmNnO o PpQ q R r Ss Tt U u Vv Ww X xYy Zz 123 456789 0 ! @# $% ^ & * ()- + = , . ? / " ': ; 6 available weights

Abadi MT Pro AaBbC cDdEeFfGgHhIiJ jK kL lMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@ # $%^ &*( ) - +=,.? /"' :; 14 available weights Acumin Variable Concept AaBbCcDdEeF f GgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1 23 4 5 67 8 9 0 !@#$%&*()-+=,.?/"':; 91 available weights

Spumante

AaB bC cDdEeF fG gHhI iJ jKkL l MmNnOoPp QqRrSsTt U uVvWw XxYyZz 123456789 0 ! @ #$%^&* ()- +=,.?/"':; 4 available weights

Abruptly

AaBb CcDdEeFfGg HhIiJjKkLl MmNnOoPp Q qRrSsTt UuVv Ww Xx YyZ z !@# $% ^&* ( )-+=,.?/ "':;

Cinque Donne

AaBbC cDdEeF f GgHhIiJjKkLlM mNn Oo P pQq Rr SsTtU uVv WwX x Y yZz 12 345678 90 !@# $%&* ()-+=, . ?/ ”’:;

EXAMPLES OF DESIGNS

I aIn't gOnNa lEt iT In

BuT I aIn't gOnNa lEt iT WiN

I'm a cHiLd oF GoD I'm a cHiLd oF GoD

I'm sO BlEsSeD

I'm sO BlEsSeD

HaLlElUjAh, I'm bLeSsEd

LET’S TALK robyn@spiritfm.com 540-529-5243

Hi!

SPIRITFM.COM/UNDERWRITING

VP of Underwriting

Spirit FM, 22226 Timberlake Road Lynchburg, VA 24502

I am Robyn Porterfield

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SCAN ME & DOWNLOAD YOUR FREE IDEA KIT.

underwriting business card

ppt slide

homeslider

hope for every season postcard

9

Just so grateful for all the inspiration I get when I listen. That right

song at the right time is REAL!

I am also thankful for the way you all feel like you are part of my family, walking this life path with me. Spirit FM is life changing. God is so good!”

Office 21430 Timberlake Rd #301 Lynchburg Va 24502 Call Us! Office: 434-237-9798

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