JoyFM Brand Guide 2026

guide

I love you all. I love the music, the messages and comments! It’s a blessing to me, and I know other people are like me. God has blessed me beyond words.

Each song can touch me.”

Listener

TABLE of CONTENTS

• Who We Are......................................................................................................................... 2 • Our Story........................................................................................................................................................2 • Our Mission.....................................................................................................................................................3

• Visual Brand Elements........................................................................................................ 4 • Logo...............................................................................................................................................................4 • Colors.............................................................................................................................................................7 • Fonts..............................................................................................................................................................8 • Examples of Designs......................................................................................................................................9

It all started

Our

STORY

FOR

Our

MISSION

WE WILL CHANGE THE WORLD BY CREATING AND DELIVERING EXPERIENCES THAT INSPIRE PEOPLE TO LIVE PASSIONATELY FOR JESUS CHRIST.

3

VISUAL BRAND Elements

Logo

Black w/Gradient version for LIGHT backgrounds

Black w/Gradient version for DARK backgrounds

Gradient w/Black version for LIGHT backgrounds

Gradient w/White version for DARK backgrounds

Formats available: PNG & EPS The logos are also available in ALL brand colors.

JOY FM LOGO Logo Clear Space To preserve the integrity of the Joy FM logo, always maintain a minimum clear space around it. The clear space isolates the logo from any competing elements such as type or busy backgrounds. The clear space is defined as the height of the “ ” in the logo.

Logo Sizing In order to maintain legibility and impact, the Joy FM logo should not be used larger, or smaller, than the sizes below, unless it is a special print. When going small you will need to sometimes use the version without “Real Music. Real Life.®,” depending on what can still be read when printed. *Also, make sure to not use the logo too large, unless being used on a display or something that is meant to be larger.

Minimum 1”

2” Maximum*

Tagline Real Music. Real Life.® is the registered tagline for Joy FM and should always have the “®” symbol when used in text or graphic.

5

IMPR OPER LOGO USE Improper Logo Use It is important that the integrity of the Joy FM logo is preserved as a key way to maintain our brand. As such, do not stretch, alter, distort, angle, etc ... to the PAR logo.

Do not change the colors of the logo

Do not stretch or squeeze the logo

Do not tilt the logo

Do not alter the logo

Do not use effects to alter the look of the logo, such as an outline or bevel unless a special design dictates it

Do not present the logo in a white box

Do not place on a busy background

Do not place the logo against a color that lacks adequate contrast

COLORS Primary Colors Joy Purple Joy Red R 196 G 33 B 39 C M Y K

16 100 100 6

R 79 G 47 B 100 C M Y K

79 93 31 20

#4e2e64

Joy Blue R 27 G 103 B 172 C M Y K

90 61 4 0

#1a66ab

#c32026

Accent Colors Black

White

Gray

R 0 G 0 B 0

R 255 G 255 B 255

R 130 G 129 B 129

C M Y K

C M Y K

C M Y K

75 75 75 100

#000000

0 0 0 0

#ffffff

51 43 43 7

#828181

7

FONTS The main fonts used are in Adobe so you must have an Adobe Cloud account. If you do not, please use a font that is comparable to the fonts shown here.

Serif

Sans Serif

Scrip/Handwriting

Serif fonts used to only be seen as traditional fonts but now have a modern twist that make them more versatile in today’s designs. This font can be used in almost any way and compliments Sans Serif fonts well.

Sans Serif fonts are the most popular font today, and can be used in any way. This font looks great when mixed with serif, handwriting, or script fonts.

Script and handwriting fonts are used to compliment a serif or sans serif font, when used as a header font, or quote font. Script fonts are also great to use when you want to add a personal look and feel to a design.

Archer AaBbCc D d Ee Ff G gH hI i Jj K k L l MmNnO o PpQ q R r Ss Tt U u Vv Ww X xYy Zz 123 456789 0 ! @# $% ^ & * ()- + = , . ? / " ': ; 6 available weights

Abadi MT Pro AaBbC cDdEeFfGgHhIiJ jK kL lMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 !@ # $%^ &*( ) - +=,.? /"' :; 14 available weights Acumin Variable Concept AaBbCcDdEeF f GgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 1 23 4 5 67 8 9 0 !@#$%&*()-+=,.?/"':; 91 available weights

Spumante

AaB bC cDdEeF fG gHhI iJ jKkL l MmNnOoPp QqRrSsTt U uVvWw XxYyZz 123456789 0 ! @ #$%^&* ()- +=,.?/"':; 4 available weights

Abruptly

AaBb CcDdEeFfGg HhIiJjKkLl MmNnOoPp Q qRrSsTt UuVv Ww Xx YyZ z !@# $% ^&* ( )-+=,.?/ "':;

Cinque Donne

AaBbC cDdEeF f GgHhIiJjKkLlM mNn Oo P pQq Rr SsTtU uVv WwX x Y yZz 12 345678 90 !@# $%&* ()-+=, . ?/ ”’:;

EXAMPLES OF DESIGNS

ALL ACCESS

DONNA

CARPENTER

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John S. Long III

General Manager 888.569.9974 john@joyfm.org

business card for Joy team

fan for listeners at events

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9

Joy FM is a blessing.

I listen going to work and it uplifts me. I want to challenge other listeners

to please sacrifice something to give, whether its a meal, a coffee, etc… so we can

continue to enjoy Joy FM.”

Regina donor

Office 1414 Plaza Dr. Winston-Salem NC 27103 Call Us! Office: 336-788-1155