Second- Everyone deserves a second - Microsoft

Ever y one deser ves a second

Design Process The process and methods we employed to achieve our solution

Content

Our Solution A caregiver-first platform that adapts, supports, and uplifts every step of the way.

Future Scope Assessing the viability of implementing our solution in the market.

Design Process The process and methods we employed to achieve our solution

Neurodivergent Individuals

>

Acquired Neurodivergent Individuals

> Individuals with Dementia >

55 million

​As of 2024, more than people worldwide are living with dementia

11 million

Over Americans provide unpaid care for people with Alzheimer's or other dementias

Caregivers

Assumptions

Part of Natural

Aging

Hard to take care of

Dementia individuals

behave identically

They avoid

socializing

Research Methods

Assumptions

Learning Goals

Assumptions

Literature Study

Netnography

Field Study

Learning Goals

A Day in the Life

Frustrations of Dementia

Emotional Needs

Dependence on Technology

Interviews Organizations

Melpo Voulieris

Social Worker at AFA

Leah Daly

Alzheimer's Foundation of America

“I answer inquiries mainly on steps after detection of

Joon Her

Alzheimer's Association

“Technology can help monitor safety, help in reporting modifications to caregivers”

“You life is transformed when you start taking care for the person with Dementia”

dementia.”

Interviews Experts Mary Mittleman

NYU School of Medicine

Michael Tranquilli

Occupational Therapist, NYU Steinhardt

Paula Levy

Never Alone Consulting

“Dementia is a family disease”

"A patient lost is a dollar lost, so is the system design to help the individual or is the system designed to help the system?"

“After COVID, we never looked back. Caregivers preferred online support, proving the myth that older adults can’t use phones wrong”

Interviews Care Partners

caregiver rather than the patient.

“

“First help should be given to the

Understanding the educational aspect reduces personal impact.

Daughter, 50, India

Secondary Caregiver

Grandchild, 23, India

Secondary Caregiver

Every person in the household is a caregiver in some way

Dementia affects everyone even if only one person has it

Grandchild, 25, India

Secondary Caregiver

Grandchild, 27, India

Secondary Care-partner

Insights Personalization to Fit Each Patient

Caregivers need flexible tools to plan treatments, appointments, and activities that truly work for their loved ones.

Caregiving Feels Scattered and Confusing

Without a centralized care network, caregivers struggle with inefficiency, making an already tough job harder.

Caregivers Decide Which Tools Work

Dementia-friendly tools often fail because they’re made for patients, but it’s the caregivers who choose whether to use them.

Opportunity

1.

Areas

Empowering Caregivers

Through Education

2.

3.

Every Patient Needs

Caregivers Need

Personalized Care

Time for Themselves Too

1.

2.

3.

Our Design Principles

Balanced

Adaptive

Simple

Design that balances functional needs of caregivers while also creating space for joy.

Adapt based on the caregiver’s journey

Provide clarity and simplicity to the caregivers with easy to digest information

Co-Ideation Process 5 Participants 4 Workshops 3 Opportunity Areas 2 Prototype Testing Workshop 1 Solution

Our Solution

A caregiver-first platform that adapts, supports, and uplifts every step of the way.

The Logo

Sundowning Effect

The logo represents the 12 segments of a clock, gently emphasizing the evening hours when sundowning typically intensifies for dementia patients.

The Colours The branding colours draw from the calming colour palettes commonly found in dementiafriendly environments, designed to soothe, support focus, and reduce anxiety.

Features Seca: AI Smart Your quiet companion, learning from your caregiving patterns and history to offer timely support.

Learning Module Bite-sized lessons designed to build caregiver confidence, at your pace, and on your terms.

Second Community A shared space where caregivers connect, reflect, and find comfort in stories that echo their own.

Onboarding

Seca: AI Smart

Onboarding Personalized care begins with knowing you, tell us your story, for the right help when it matters most.

Second Community

Learning Module

Onboarding

Seca: AI Smart

Seca: AI Smart Your quiet companion, learning from your caregiving patterns and history to offer timely support.

Second Community

Learning Module

Onboarding

Seca: AI Smart

Second Community

Second Community A supportive space for caregivers to share stories, join groups, attend meetups, and connect one-on-one with others.

Learning Module

Onboarding

Seca: AI Smart

Learning Module Learn what you want, at your pace, with short, adaptive lessons and tips tailored to you.

Second Community

Learning Module

Future Scope

Assessing the viability of implementing our solution in the market.

Partnership with Hospitals Collaboration with Dementia Care experts Expanding to other form of care

At Second, care partners come first

Thank You