Design at the Intersection of People and Planet - Sara Schatz Kott

D E S I G N AT T H E INTERSECTION OF PEOPLE AND PLANET SARA SCHATZ KOTT INTENSIVE STUDIO 2 FINAL PARSONS MS STRATEGIC DESIGN & MANAGEMENT MAY 11 2020

W E LC O M E

1 / P r o je c t O ve r vi e w [T i m e l i n e ] 2 / I n i t i al I n qu i r y [D e si gn C hal l e n ge ] 3 / P r o b l e m S pac e [O b se r vat i o n V i d e o ]

O K 4 , 5 / S y n t he si s an d R e- sy n t he si s Z T A 6 / C o n c e pt [E x pe r i e n c e B l u e prC i n tH ] S 7 , 8 , 9 , 1 0 , 1 1 / D e si gnR[PA r o t o t y pe s] A S 1 2 / L e ar n iŠ n gs 1 3 / C o m pe t i t i ve L an d sc ape 1 4 / B u si n e ss M o d e l 1 5 / Ne x t S t e ps

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T I M E L I N E

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SY N T H E S I S

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C O N C E P T

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RESYNTHESIS F E B

NEW CONCEPTS DEV M A R C H

PROTOTYPE TESTING A P R I L

BUSINESS CASE M AY

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D E S I G N

C H A L L E N G E

Wh y i s i t t h a t aw a r e , e du ca t e d a du lt s , w i t h t h e T m e a n s t o m a k e v a lu e ba s e d ch oi ce s , sKeO e mTu n a f f e ct e d Z by t h e r e ali t y of cli m at e ch anA g eTw h e n i t com e s t o t h e H w ay t h e y s h op , conSs uC m e an d m ak e de ci s i on s ?

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A S

A R

SEPT

Initial Inquiry ignited by move to Miami Beach from RI

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P R O B L E M

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Observations & Interviews Miami / Buenos Aires (with Carolina Bianchi

S PAC E

( R E )

F R A M E

t o h u mT anT ch an g e

f r om s y s t e m s ch an g e

O K Z T A H C S A R A S Š F E B

Review Research with New Frame New Insights

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SY N T H E S I S

H ow m i g h t w e e m p ow e r i n d i v i d u al s b y g i v i n g t h e m t h e t ools t o ali g n t h e i r v alu e s an d g oals w i t h t h e i r T T h a bi t s a n d be h a v i or sK?O

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H ow m i g h t w e h e l p p eS op l e s e t p e r s on a l an d at t ai n ab le A R g oa l s a n S d gA i v e t h e m t h e t ool s t o a ch i e v e t h e m ?

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Review Research with New Frame New Insights

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K Z T A H C S A R A S ©

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D E S I G N

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MA R C H

Prototype Development

COVID-19 QUARANTINE homeschooling no toilet paper

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D E S I G N

[ V . 1 ]

O K Z T A H C S A R A S Š

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A P R I L

Prototype Testing Round 1

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D E S I G N

[ V . 2 ]

K Z T A H C S A R A S ©

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A P R I LL A

Prototype Testing Round 2

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D E S I G N

[ V . 2 ]

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D E S I G N

[ V . 2 ]

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L E A R N I N G S

1 / H i g h E n t h u s i as m

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People very eager to participate, engage and evaluate themselves.

K 2 / T r a n s pA arT e nZc y H C S A R A S 3 / C o n st an t A ffi r m at i o n Š

N eed t o b u i l d t r u s t . N ot a wh i f f of gr een wa s h i n g.

Be i n d ep en d en t of a n y b r a n d s or f or- p r o f i t co .

Rewa r d t h e u s er l i b er a l l y .

K eep i t f u n .

A P R I LL A

Prototype Testing Round 2

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C O M P E T I T I V E

L A N D S CA P E

O K Z T A H C S A R A S Š

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M AY

Competitive Analysis

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B U S I N E S S

M O D E L

I D E AS

Freemium Model

Product Certification

Virtual Co-op

Basic level free Pay for deeper discounts exclusive content customization

Products pay to be tested/vetted and added to platform

Partnerships with other shopping / fintech

Partner/ sponsorship with NGOs

Large Volume Purchasing Power for Businesses

Mint Aspiration Honey

FairTrade WWF Surfrider

Costco for the planet

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Paid membership Supports collective buying of ethical products at discount (Public Goods/Thrive Market meet Target)

O K Z T A H C S A R A S Š

M AY

Business Models

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N E X T

S T E P S

Developing thoughtful and playful solutions to help you feel good, not just about the things you buy, but the way you live.

O K Z T A H C S A R A S Š Shopping Assistant

Helping you make purchases on-line and IRL that you can feel good about

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Toolkits for buying working traveling child raising learning and living.

M A Y

B E Y O N D

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Thank you.

SARA SCHATZ KOTT sarakott33@gmail.com kottkreative.com