External
Engagement
Studio Week 15 | May 07, 2025
All aboard! Abhishek Abhishek
Khush
Michelle
Meha
Saniya
Dhruvi
Anisha
Shoro
Henry
Nana
Shruti
Hussein
Prerana
Swasti
Ren
Yasmeen
The end of an era
ISS retirement
The start of a new one
CLDs
Project brief How might we tell the story of the expanded opportunity landscape beyond earth in LEO and the evolution of the extraordinary science done on ISS?
What we’ve done...
40+ papers
Assumption testing
Challenge the interconnectedness
What has been happening...
Hidden achievements
Audience gap
Funding imbalance
Space innovation is happening but
Space benefits are communicated mainly
There remains a gap in communicating
remains hidden unless actively
to scientists, missing other potential
that the space industry is not just for the
researched.
stakeholders.
big players and is accessible to all.
Tertiary Secondary Environmental Groups
The General Public Student Groups
Planetary Society
Primary
NASA Science Education Organizations
Private space agencies
Researchers
Medical Researchers
In-space Manufacturing Companies
Policymakers
Space Tourism Customers
Space Tech Startups
Media Organizations
Insurance firms
Space Advocacy Organizations
Government space agencies
Private Investors
Labor and Worker Advocacy Groups
Educational Institutes
ISS/LEO
Technology supplier
Risk Assessment Firms
Government
Investors Space
Space Tourism Companies
Agencies
NASA
Agencies
Providers
Private Space
Research
Govt. Space
Infrastructure
Policymakers
Private VC
Commercial Labor and
Science
Student
Education
Groups
Orgs.
Technology
Worker
Space Tech
Suppliers
Advocacy
Startups
Groups
Medical
Educational
Researchers
Institutions
Sustainability
Public
The General
Media
Planetary
Environmental
Public
Organizations
Society
Groups
Sci-fi & Entertainment Producers
Space Advocacy Orgnaizations
In-space
Risk
Manufacturing
Assessment
Companies
Firms
Six domains emerged:
Public
Engagement
Commercial
Scientific
Financing
Activity
Governance
Research
Space
Sustainability
What kind of future do we want to build? Worst
Best
Monopolization
Equitable access
Orbital pollution
Responsible stewardship
Knowledge gatekeeping
Open access knowledge
Short term funding
Sustained investment
Power imbalance
Global cooperation
Public disengagement
Public engagement
We want to ensure a
thriving and just
space future
Designing the space future we envision
A bold vision for the future of space requires human-centered thinking.
Space Community
Educational Institutions
Creative Professionals Underrepresented Communities Innovative & Impact-Driven Institutions Space Industry Students
Who are we building this future for?
Space industry Anybody involved in space missions, research, development, & operations.
R&D Departments
Astronauts
Engineers & Designers
Space Agencies
Amateur Astronomers
Space community Conspiracy Theorists (UFO’s)
Space Advocates
Space Tourists
Space Enthusiasts
Sci-Fi Communities
Individuals interested & engaged in space for entertainment or education.
Informal science school
learning:
centers,&
Museums,
after-
Educational institutions
programs.
Formal & informal learning environments that incorporate space-related topics into to shape the future.
Higher
Education:
Colleges
Schools: Middle,
&
Universities
Primary,
High
School Curriculum Developers: Educators, &
Faculty
Teachers,
learning,
Middle School Students
High School Students
Pre-K
Primary School Students
College & University
Students in STEM & Non-STEM
Students from LowIncome Households
First-Generation Students/Graduates
Students Curious learners across multiple age groups who could engage with space through education.
Inclusive Media
Houses
Creative
&
Agencies
Tech
&
Accessible
Developers,
Designers,
&
Engineers
Creative professionals Those who use creativity & storytelling to shape public imagination, attitudes, and
Podcast
narratives.
Hosts
Museum &
Curators
Experiential
Designers
Content Creators
Filmmakers
Animators
Sci-Fi &
Writers
Authors
Innovative & Impact-Driven Institutions
Environmental Orgs
Those forefront of shaping the future of space through research, policy, advocacy, investments, & social impact.
NGO’s Think Tanks
(Space) Venture Capitalists
Policy Labs
(Space) Science Orgs
BIPOC
&
LGBTQ+
Underrepresented
Non-English Speakers
Communities Low
Literacy
Those who have historically faced systemic
Individuals
barriers to access, representation, &
Remote Communities
Individuals
w/
Disabilities
Countries Space
First
Gen
Immigrants
Indigenous Communities
w/o
Programs
participations in science, technology, & space.
Space Community
Educational Institutions
Creative Professionals Underrepresented Communities Innovative & Impact-Driven Institutions Space Industry Students
Ecosystem of groups who shape, experience, and
are impacted
by space exploration.
What could this future be?
3
10+
mentors
hrs discussing with NASA
12
16
decks
people
60+
90+
ideas
hrs of arguments discussion
Space Development Bank
Cooperative investment funds
LEO Startup Incubator
A day in life without NASA
Reality Show
Digital Letter/chip to the ISS
Space Data Through Art
GalaxiGO!
Space to talk
Space Station Reality Show
Space Stream
LaunchLab
Colab market
Nasa on wheels
Space For AllExperience Center
Orbit Access
Celestial Exchange Program
Orbit Archive
GRWM
"Drive To Survive" For Space Missions
Walking Society in the Cosmos
NASA Meme Odessey
Zero Gravity Art Lab
LEO Storyverse
Art Installat ion
United Space Nations
Orbit Assembly
LEO Constitut ion
LEO Open Space Watch
Space Debris Mitigation Fiscal Sc
Sustainable Space
Debris Mitigation Program
Healthy Space Food
Shaping Cislunar Economy
Cosmic Portal Booking
Modular Biomanufact uring Hub
Modular ISS design
YEET- Space Debris game
Orbital transport system
Fashion Collection
Space theme amusement park
Immersive Space Living Experience
SpaceBillbo ard
Cosmic Gaze Dome
NASA Meditation Pod
Space Pit Stop
Citizen Science in Space
Space Health Observatory
Inorbit Biofabricat ion Platform
Biotech Incubator
Space Innovation Design Sprints
Space Science Learning Kits
Sounds of NASA
Student Space Access
Apprentices hip Program
Space Soundscapes
NFTs from Space
Internatio nal cooperation events
Space IPO / SpaceFunded
Podcast in Space
Scientific Research
Public Engagement
Space Sustainability
Governance
Commercial Activity
Financing
NASA Meme Odessey Citizen Science i Inorbit Biofabricat ion Platform
Apprentice Program Space Science Learning K
Space Soundscapes Space Health Observatory Space Innovation Design Spr
Scientific Research
Student Space Access
Biotech Incubator
Sounds of NASA
Space Data Through Art
LEO Storyverse GRWM
Public Engagement Zero Gravity Art Lab
Nasa on wheels
"Drive To Survive" For Space Missions
Space For AllExperience Center
Debris Mitigation Program
United Space Nations
Space Sustainability Space Debris Mitigation Fiscal Scheme
Digital Letter/chip to the ISS
Healthy Space Food
Orbit Assembly
Fashion Collection
Space theme amusement park
Shaping Cislunar E
Cosmic Portal Boo
Podcast in Space
Space Developme
Internatio nal cooperation events
Immersive Space Living Experience
Orbital transport
Space Stream
LEO Constitution
SpaceBillbo ard
Commercial Activity
Space Pit Stop
Reality Show
Governance YEET- Space Debris game
Modular Biomanufactu ring Hub
A day in life without NASA
Space to talk
Art Installation
Walking Society in the Cosmos
Cosmic Gaze Dome
NASA Meditatio
LEO Open Space Watch Modular ISS design
Sustainable Space
NFTs from Space
GalaxiGO!
Orbit Access
Space Station Reality Show
Orbit Archive
Celestial Exchange Program
LEO Startup Incubator
Co-operative investment funds
Space IPO / SpaceFunded
Financing
CoLab market
LaunchLab
NASA Meme Odessey Citizen Science in Space Inorbit Biofabricat ion Platform
Apprentice Program Space Science Learning Kits
Space Soundscapes Space Health Observatory
Scientific Research
Student Space Access
Space Innovation Design Sprints Biotech Incubator
Sounds of NASA
Space Data Through Art
LEO Storyverse GRWM
Public Engagement Zero Gravity Art Lab
Nasa on wheels
"Drive To Survive" For Space Missions
Space For AllExperience Center
Debris Mitigation Program
United Space Nations
Space Sustainability Space Debris Mitigation Fiscal Scheme
Digital Letter/chip to the ISS
Orbital transport system
Healthy Space Food
Orbit Assembly
Shaping Cislunar Economy
Cosmic Portal Booking
Podcast in Space
Space Development Bank
Internatio nal cooperation events
Immersive Space Living Experience
Space theme amusement park
Fashion Collection
Space Stream
LEO Constitution
SpaceBillbo ard
Commercial Activity
Space Pit Stop
Reality Show
Governance YEET- Space Debris game
Modular Biomanufactu ring Hub
A day in life without NASA
Space to talk
Art Installation
Walking Society in the Cosmos
Cosmic Gaze Dome
NASA Meditation Pod
LEO Open Space Watch Modular ISS design
Sustainable Space
NFTs from Space
GalaxiGO!
Orbit Access
Space Station Reality Show
Orbit Archive
Celestial Exchange Program
LEO Startup Incubator
Co-operative investment funds
Space IPO / SpaceFunded
Financing
CoLab market
LaunchLab
Scientific Research
Apprentice Program
Space Sustainability
YEET
Public Engagement
NASA Meme Odessey
Commercial Activity
Meditation Pod
Governance
Orbit Assembly
Finance
CoLab market
Sounds of NASA
Orbit Archive
GRWM
Space Soundsca pes
Space to talk
Reality Show
A day in life without ISS
WIDE REACH
NOT VIABLE
Broad understanding
GRWM on the ISS Space to Talk
Low cost
High cost Reality Show
A Day in Life w/o ISS
YEET
Orbit Archive
LEAN LEARNING
Colab Market
Deep understanding
Orbital Assembly
PERSONALIZED ENGAGEMENT
Awareness phase
Transition phase
Thriving future phase
A Day in life Without NASA
Space to Talk
YEET
CoLab Market
Orbit Archive
Reality Show
Orbit Assembly
GRWM on the ISS
A three-pronged strategy.
Preparing for launch
Lift off
In orbit
(Building awareness)
(Transition)
(A thriving future)
Preparing for launch How do we build awareness?
Goal
Approach
Draw in a large audience and make them curious about the past, present and future of space.
Scalable concepts that are fast and easy to produce and have high reach.
How might we...
Engage the broader public with low friction?
Public Engagement
Scientific Research
Who could this be for?
The Cosmic Dreamer
The Classroom Explorer
A Gen Z woman who finds purpose in seeing women like her excel in STEM.
A middle schooler who learns best through visual content and social media, not textbooks.
The STEM Switcher A humanities college student who never considered STEM “for them” until they saw relatable people behind the scenes.
Inspiration
We know it works...
10M
3.4M
4.4M
2M
5.1M
Views
Views
Views
Views
Views
Accessibility
Emotion
Reels
Passion
Curiosity
Inclusivity
Relatability
5000
6000
Connection NASA
Follow
Representation
7000
Get ready with me to...
Storytelling
Demystification
1
7
Prepare an experiment in space
GRWM to...
Talk about the future of research
6
2
From Earth to Orbit & Back
Ship cargo to space
3 Head to the launchpad
Adjust to gravity
5 4 Research in space
Support a space mission
10
1
GRWM to...
2
9
Reflect on my day in space
Go to work in space
Try on my space suit
Style my hair in space
3
8
Living on the ISS
Exercise in space
Pack for space
4
5
6
7
Watch Earth from space
Start my morning in space
Say goodbye to my space crew
Get used to zero gravity
GRWM to...
Celebrating Milestones 1
2
25th anniversary of the ISS
Watch a solar eclipse from space
How might we...
Tell the story of NASA’s benefit to humanity?
Public Engagement
Imagine the world without:
Weather forecasts
GPS navigation
Camera phone
Food that stays fresh
Filtered water
Life-saving healthcare
and more...
Breaking down
complex science
Visual
storytelling
Leverage NASA’s existing channels
Simple language + a lighthearted tone while retaining meaning and emotional impact.
Visuals are an impactful, universal language that can aid us in communicating complex science.
With millions of followers, these channels ensure widespread visibility and engagement along with the potential to reach new audiences.
Who could this be for?
The Curious Learner
The Skeptical Public
Students and early-career professionals who are fascinated by space, science, or just love to learn new things.
Those who view space funding either with doubt or indifference. They need clear, relatable information that conveys the ways in which space directly benefits life on Earth.
Link to video
A Day in Life Without NASA
Lift off How do we transition effectively?
Goal
Approach
Understand key interests of the public as we transition to a commercial space economy whilst keeping them well informed and involved.
Diversifying channels of storytelling to include diverse user groups and amplify phase of transition.
How might we...
Spotlight overlooked voices in the context of space and science? Public Engagement
Scientific Research
Space Sustainability
Link to prototype
Who could this be for?
The Cultural Curator
The Diaspora Storyteller
An archivist who preserves marginalized histories and seeks reliable platforms to share and access underrepresented cultural narratives.
An Indigenous artist who shares ritual and oral traditions online, seeking respectful spaces for cultural expression across borders.
How might we...
Grow sustained interest in the future of space?
Public Engagement
Space to talk A dialogue-driven series on Youtube unpacking different perspectives about the future of commercial space
Who could this be for?
The Content Junkie
The Pioneer
Someone who loves going on internet rabbit holes and watching long-form content.
A trend-sensitive viewer who’s excited by emerging tech, culture and conversation.
The Science Enthusiast Someone who wants to see behind-the-scenes of major science breakthroughs including space.
The format
15–20m
5-6
Lightly moderated
Fact
checked
episodes
participants
Topics
of
Awareness
Space to Talk Space
spacett
to
Talk
spacetotalk
How has Space Research helped the Planet?
How has Space Research helped the planet?
How has Space Research helped the planet?
Topics
of
Exploration
How has space research helped the planet?
Michelle Thaller
Justin Shaifer
Dr. Erika Nesvold
Emily Calandrelli
Neel Patel
Is it a false dichotomy to choose between Earth and space? How had NASA’s Earth observation work made a real difference in addressing climate change?
How does collaboration in space projects (like ISS) contribute to peace and diplomacy on Earth?
Is space research a hidden engine behind major scientific breakthroughs?
Participatory Workshop
The plan
Distribution: YouTube
Pilot Series: 3 Episodes (Summer–Fall 2025)
Looking further Live Events & Town Halls
Future scope
Youth & Community Labs
Global Editions
How might we...
Get people interested in space sustainability?
Space Sustainability
Public Engagement
Commercial Activity
The invisible crisis.
WHAT? A three-tier space adventure game (single-player, co-op 2-3 player, and multiplayer) where players navigate orbital debris fields using cosmic weapons to save humanity
OPPORTUNITY
$92 Billion Mobile gaming market
$51.9 Billion Console gaming market
3.32 Billion Mobile
Created by from VectorsLab Noun Project
Created by Smashicons from the Noun Project
PC/Desktop
Console
Active gamers worldwide
Source
Strategy
Gamification increases user engagement with complex scientific concepts
Who could this be for?
The Space Explorer
The Eco-Gamer
Adrenaline-seeking gamer who enjoys navigation challenges and discovering hidden mysteries.
Environment-conscious player tracking game impacts and advocating for orbital sustainability.
The Faction Loyalist Story-immersed collector who builds community around favorite faction's merchandise.
The Origin A hidden outpost where cosmic balance could be restored through the harmonious application of the four fundamental forces of the universe.
Status: Active Debris Specialist
Faction: Dao
Special Ability: Flow Perception
Background: Records incomplete. ( First appeared after the Kessler Cascade incident.)
ECHO
SAGE
Dao
WUJI
Acceptance, patience, humility
Stillness, control, structure
DUAL
TAIJI Empathy, duality, moderation
PULSE
QI Vitality, passion, momentum
Gameplay mechanics:
How to play for DUMMIES 101?
Scan
Target
Capture
Dispose
Detect and classify debris objects
Plot intercept trajectories using
Deploy appropriate tools based on
Safely deorbit, repurpose, or salvage
using various sensor technologies
realistic orbital mechanics
debris size and composition
captured materials
Play with space debris,
learn why it matters
IMPACT
Revenue Sharing
5% of all game revenue directly funds space debris mitigation research
Awareness Campaigns
Gives crossover opportunities between game events and real life orbital cleanup initiatives.
In Orbit How do we build a thriving future?
Goal
Approach
Retain attention and offer a deeper
Higher effort and production quality. Focused on
understanding about how space will shape
niche audiences. In-depth understanding of
humanity’s future.
fewer topics.
How might we...
Make space feel exciting and relatable?
Public Engagement
Commercial Activity
What type of content do humans most enjoy watching?
Do many people enjoy ...
Science?
Study?
Nature?
Nope.
Reality Shows.
We enjoy
Who could this be for?
The Celebrity Enthusiast
The Entertainment Escapist
Curious and obsessed with celebrities, love shows that mix fun, pop culture, and real challenges. Follow viral trends to be entertained, inspired, especially it is futuristic and real.
An individual around 30-40 y.o. who loves entertainment especially the reality show to escape their own reality.
Why this works:
The ultimate combination of fun, science, and ‘star power.
Daily Life in Zero Gravity
The Drama
Educational + Entertaining Unexpected Fun Moments
Team Dynamics and Conflict
And
What if...
ZAC
IS
BACK?
Three TV shows:
01
Celebrities +
Simulated space missions
02
Celebrities +
Personal reinvention on CLDs
02
Real astronaut +
Challenge anything on CLDs
01 MISSION: CELEBRITY ! WHERE STARS BECOME ASTRONAUTS
ZAC
02 EFRON
IS BACK
03
CHALLENGE!!!
Now Streaming
How might we...
Democratize space investment?
Financing
Scientific Research
Commercial Activity
Space Sustainability
A social impact investment platform for space experiments and commercial ventures Collaborative
Funding Shared
Ownership Public
Participation
CoLab Market
Who could this be for?
The New Age Investor
The Space Innovator
Retail investor or early-stage VC who’s not just chasing returns but wants to be part of a big shift.
A founder, scientist, or technologist with a pioneering idea about the future of space and team to implement that with.
Curated SpaceFolios Handpicked thematic portfolios of space ventures, backed by rigorous scientific and ethical audits.
Full
Transparency Clear folio breakdowns, vetted companies, and flexible investment models.
Fund the future instead of sorting spreadsheets.
Link to prototype
Transparent Impact Reports Receive regular, auditbacked updates on scientific milestones, ESG metrics, and portfolio performance.
Investor Dashboard And more.
Track investments, returns, and real-world impact in a transparent, intuitive interface.
Voting Mechanism Shape company policies and folio decisions through secure, informed community voting.
Key partners
Investors
Governance
bodies
Space
ventures
Technical
Partners
Metrics of Success
Diversity
of
Governance
Capital investment
High
Investors
Participation
Project
Impact
Funding
Volume
A systemic change in how
Transitioning to participatory
space research is funded.
systems of investment.
Normalizing civic participation
Shifting focus from wealth
in space investment to drive
accumulation to collective
behavior change.
benefit.
Impact
Capital investment
High
How might we...
Leverage the ‘Overview Effect’ to resonate with the public and policy makers? Public Engagement
Governance
Orbital Assembly A COP-like global summit in space where leaders and cultural figures shape Space’s future—broadcast to everyone.
Who could this be for?
The Global Affairs Watcher
The Cultural Translator
A student, educator, or nonprofit leader passionate about how space and diplomacy intersect
A podcaster, journalist, or filmmaker who helps make complex topics feel personal and relevant
Participants Heads of state & ministers
Bill Nelson
Sean Duffy
Elon Musk
Kathy Lueders
Joe Rogan
Neil deGrasse Tyson
Visionary figures:
David Attenborough or Noah Harari
Cultural amplifiers:
Joe Rogan or Bill Nye
Participants
Public participation
Heads of state & ministers
Voting/input on agenda topics
Visionary figures:
Direct Q&A broadcast segments
Cultural amplifiers:
Back‑on‑Earth roadmaps
David Attenborough or Noah Harari
Joe Rogan or Bill Nye
Participants
Public participation
Topics
Heads of state & ministers
Voting/input on agenda topics
Climate resilience through space
Visionary figures:
Direct Q&A broadcast segments
Equity in space access
Cultural amplifiers:
Back‑on‑Earth roadmaps
Moving industry offEarth
David Attenborough or Noah Harari
Joe Rogan or Bill Nye
Phew.
Let’s take a breather...
How does it all come together?
A three-pronged strategy.
Preparing for launch
Lift off
In orbit
(Building awareness)
(Transition)
(A thriving future)
Other domains
Public facing
A three-pronged strategy.
Preparing for launch
Lift off
In orbit
(Building awareness)
(Transition)
(A thriving future)
Public facing
Reality Show
YEET
Day in the Life w/o Space Exploration
Space to Talk
Other domains
Get Ready with Me (GRWM) on the ISS
Preparing for launch
Lift off
In orbit
(Building awareness)
(Transition)
(A thriving future)
Public facing
Reality Show
YEET
Day in the Life w/o Space Exploration
Space to Talk
Get Ready with Me (GRWM) on the ISS
Other domains
Preparing for launch
Lift off
In orbit
Orbit Archive
CoLab Market
Orbital Assembly
6
domains
8
Day in the life
prototypes
YEET
A multi-channel approach that serves different user groups.
Space to Talk GRWM Orbit Archive
CoLab Market
Orbital Assembly
Reality Show
Day in the life
Every prototype can be used to raise awareness about other prototypes and their goals
YEET
Day in the life
Space to Talk YEET
Orbital Assembly
GRWM
CoLab Market
Orbit Archive
Orbital Assembly
CoLab Market
Reality Show
Day in the life
Increase reach and involvement in other prototypes.
YEET
Space to Talk
Reality Show
GRWM
Orbit Archive
Orbit Archive
YEET
Orbital Assembly
CoLab Market
Reality Show
CoLab Market
cross pollination of audiences increased exposure of topics
Which would help us create an
Equitable Opportunity Landscape
And all of these 8 prototypes would create the story of a
Thriving and just
space future
Thank you!
Feedback, suggestions, questions