IS1 NASA 2022

NASA in LEO IS-1 • Final • Spring '22

Presentation Context

01

Midterm Synopsis

02

New Focus Areas

03

Prototypes

04

Conclusion

Brief summary of our midterm presentation

New areas of focus and pivots made since the midterm

Areas of intervention for building robust LEO economies

What's next?

01. Midterm Synopsis

Midterm Synopsis

Redefining the Brief and Why? The ORIGINAL Brief: The International Space Station (ISS) recently celebrated its 20th year of hosting humans continuously in space, and the ISS is potentially being extended to 2030. The PRC now has a space station, and private companies are now consistently going to LEO. What is the future of LEO and NASA? What are new models and partnerships for the future?

A new era of LEO is upon us. How do we shape it?

The REDIFINED Brief:

What is the new LEO economy and what is NASA's role within it?

Midterm Synopsis

Singular Economy to Economies Key questions

Can a singular economy meet the needs of the diverse players and entities interacting in LEO?

Do we want to replicate in LEO what is happening down on Earth?

How can these economies represent features and values that can collectively generate new interactions?

Midterm Synopsis

Singular Economy to Economies Three important touchpoints of economies

Earth LEO Social

Economic

Environmental

Positive outcomes that society receives

Results that generate a positive impact on

Positive outcomes that the

as a consequence of the activities part of

the financial results of the actors that

environment receives from the

the LEO economies. They can be

participate in the LEO economies. Their

activities in these new LEO economies.

generated for people on Earth and in

scope of action can be on Earth and in

This impact can be visible on Earth and

space.

space.

in space.

Midterm Synopsis

Existing Economies - On Earth Closed Economy

Commons Economy

Blockchain

Capitalism Community Economy Post Growth Economy

DIFFERENT ECONOMIES

Midterm Synopsis

Existing Economies - Primary Features Closed Economy

Co-operatives

Commons Economy

Neither private nor public

Blockchain

Capitalism

Open source

Financially motivated Free markets

Community Economy Post Growth Economy

DIFFERENT ECONOMIES

Finite resources

Foregrounds community wellbeing

PRIMARY FEATURES

Midterm Synopsis

Existing Economies - Secondary Features Self sufficiency

Closed Economy

Co-operatives

Commons Economy

Neither private nor public

Blockchain

Capitalism

Open cooperativism

Open source

Financially motivated

DIFFERENT ECONOMIES

Resource productivity

Borderless

Simulating competition

Free markets

Community Economy Post Growth Economy

Collective agreements

Finite resources

Foregrounds community wellbeing

PRIMARY FEATURES

Growth

SECONDARY FEATURES

Midterm Synopsis

Ideal LEO Economies Values identified within each touchpoint

Social

Economic

Environmental

Accessibility Decentralization Inclusivity Security

Anti-Monopoly Money Circulation Innovation Opportunity

Ecosystem Regeneration Self Replenishment Local Resource Mobilization

Midterm Synopsis

Ideal LEO Economies Holistic view

Accessibility Inclusivity

Self-Replenishment

Mobilizing Local Resources

Decentralization

Earth

Security

Anti-Monopoly

Money Circulation

LEO

Ecosystem Regeneration Opportunity

Innovation

The LEO Economy

LEO Economies - NASA's Goals

Accessibility Inclusivity

Self-Replenishment

Mobilizing Local Resources

Decentralization

Earth

Security

Anti-Monopoly

Money Circulation

LEO

Ecosystem Regeneration Opportunity

Innovation

The LEO Economy

NASA's Goals - ISS Transition Report

Conduct research to benefit humanity

Inspire Humankind

Lead and enable International Collaboration

Enable deep space exploration

Foster a US Commercial Space Industry

The LEO Economy

LEO Economies - NASA's Goals Values of Ideal Economies

Accessibility Inclusivity

Self-Replenishment

Mobilizing Local Resources

Decentralization

Earth

Security

Anti-Monopoly

Money Circulation

LEO

Ecosystem Regeneration Opportunity

Innovation

NASA's ISS Transition Goals

Ideal Economies: Values Accessible

Midterm Synopsis

Conduct Research to Benefit Humanity

Social

Decentralized

Inclusive Lead & Enable International Collaboration Secure

Economic

Anti monopoly

Innovation

Inspire Humankind

Constant Money Circulation

Opportunity

Environmental

Values to Actions NASA in the Picture

ISS's Transition Goals

Foster a US Commercial Space Industry

Ecosystem Regeneration Enable Deep Space Exploration Mobilizing Local Resources Self Replenishing

Ideal Economies: Values

Economic Environmental

Values to Actions NASA in the Picture

Social

Midterm Synopsis

ISS's Transition Goals

Environmental

Economic

Social

Ideal Economies: Values

ISS's Transition Goals

Key Motivations

Environmental

Economic

Social

Ideal Economies: Values

ISS's Transition Goals

Key Motivations

Role Opportunities

02. New Focus Areas

Since Midterm

New Focus Areas

Testing Assumptions

Identifying different players in LEO

Points of intervention

Testing our strategy for developing "ideal economies" and experiment how it holds under different scenarios.

Speculating who could be part of LEO and how they might interact with each other.

Finding points of intervention to build robust LEO Economies.

Through prototypes, identify what could make LEO economies self sustaining and robust.

03. Prototypes

From Ideal to Rich Economies

MonopoLEO

From Ideal to Rich Economies

Unpacking Ideal Economies

Are ideal economies always anti-monopolistic?

Where is the tipping point?

Necessary

Dangerous

From Ideal to Rich Economies

Imagining New Economies

Economies are social agreements

Individuals can create new economies by defining what has value

Economics and sociology can be made tangible

From Ideal to Rich Economies

From "Ideal" to "Rich"

Reimagine wealth and value in non-monetary terms

Ensure economies with different values and a rich diversity of players can coexist

Exploring Richness

Personas

Exploring Richness

Personas

PLAYERS

PERSONAS

Exploring Richness

Personas

Exploring Richness

Personas - Identifying Motivations

Exploring Richness

Comic Relief

Personas Network Map Personas 0 values in common

The Excluded

Anti Monopoly Bumbling Sidekick

Frustrated Astronaut

Decentralized

Rebel

Mobilizing Local Resources

Star Crossed Lovers

Inclusive

Manic Pixie Dreamgirl

Peacemaker

Accessible

Dumb Muscle

Loyalist

Secure

2 values in common Opportunity

3 values in common

Ecosystem Regeneration

Bigot with a Badge

Values

Mad Scientist Nemesis

Environmental Social

Fuck Boy

Damsel in Distress

Self Replenishing

Economic

Sociopath

Sleazy Politician

Bad Boy Innovation

Sensei

Connections 0 values in common 2 values in common 3 values in common

Explorer

Constant Money Circulation

Swashbuckler Bystander Syndrome

The Elites Jumpship

Kirk

Tragic Hero

Decentralized

Rebel SHARED

VALUES Inclusive Secure Innovation

Mobilizing Local Resources

Inclusive

Star Cross Lovers

NASA'S POTENTIAL ROLES Peacemaker Facilitator Advisor Dumb Educator

Manic Pixie Dreamgirl

Accessible

Muscle

Loyalist

Secure

Opportunity Bigot with a Badge Mad Scientist Nemesis

Self Replenishing

Explorer

Fuck Boy

Damsel in Distress

Sleazy Politician

Sociopath Bad Boy Innovation

Sensei

The Elites

Dumb Muscle Secure

SHARED VALUES

Opportunity

Constant money

Ecosystem Regeneratio

Bigot with circulation a Badge

Innovation Opportunity

Mad Scientist

NASA'S POTENTIAL ROLES Consumer Damsel in Operator Distress Investor Advisor Sensei Leader

Fuck Boy

Sociopath

Sleazy Politician

Bad Boy Innovation

Constant Money Circulation

Swashbuckler Bystander Syndrome

Explorer

The Elites Jumpship

Kirk

Tragic Hero

Comic Relief

SHARED VALUES Opportunity Accessible Inclusive Anti-monopoly

Anti Monopoly

The Excluded Frustrated Astronaut

Bumbling Sidekick Rebel

NASA'S POTENTIAL ROLES Mobilizing Investor Local Advisor Resources Facilitator

Inclusive

Peacemaker

Dumb Muscle Secure

Opportunity Bigot with a Badge

Accessible

Comic Relief

Exploring Richness

Rich Economies, Players & Interactions

The Excluded

Anti Monopoly Bumbling Sidekick

Frustrated Astronaut

Decentralized

Rebel

Mobilizing Local Resources

Star Crossed Lovers

Inclusive

Manic Pixie Dreamgirl

Peacemaker

Accessible

Dumb Muscle

Loyalist

Secure

Opportunity Ecosystem Regeneration

Bigot with a Badge Mad Scientist Nemesis

Explorer

Fuck Boy

Damsel in Distress

Self Replenishing

Sociopath

Sleazy Politician

Bad Boy Innovation

Sensei

Constant Money Circulation

Swashbuckler Bystander Syndrome

The Elites Jumpship

Kirk

Tragic Hero

Comic Relief

Exploring Richness

Rich Points of Intervention

The Excluded

Anti Monopoly Bumbling Sidekick

Frustrated Astronaut

Decentralized

Rebel

Mobilizing Local Resources

Star Crossed Lovers

Inclusive

Manic Pixie Dreamgirl

Peacemaker

Accessible

Dumb Muscle

Loyalist

Secure

Opportunity Ecosystem Regeneration

Bigot with a Badge Mad Scientist Nemesis

Explorer

Fuck Boy

Damsel in Distress

Self Replenishing

Sociopath

Sleazy Politician

Bad Boy Innovation

Sensei

Constant Money Circulation

Swashbuckler Bystander Syndrome

The Elites Jumpship

Kirk

Tragic Hero

VIRTUOSO

Exploring Richness

Rich Points of Intervention

SPACE EXPO

Comic Relief The Excluded

Anti Monopoly Bumbling Sidekick

Frustrated Astronaut

Decentralized

Rebel

Mobilizing Local Resources

Star Crossed Lovers

Inclusive

Manic Pixie Dreamgirl

Peacemaker

Accessible

Dumb Muscle

Loyalist

Secure

Opportunity Ecosystem Regeneration

Bigot with a Badge Mad Scientist Nemesis

Explorer

Fuck Boy

Damsel in Distress

Self Replenishing

Sociopath

Sleazy Politician

Bad Boy Innovation

Sensei

HEALTH, FITNESS AND SAFETY

Constant Money Circulation

Swashbuckler Bystander Syndrome

The Elites Jumpship

Kirk

Tragic Hero

LEO ON EARTH HYPE STRATEGY

BUSINESS IN LEO

Facilitating and Driving Richness

The Hype Strategy

Facilitating and Driving Richness

Introducing Low-Earth Orbit

People do not really know what LEO is

Build hype for the LEO Economies between NASA and other players As the demand increases for LEO, so does investment, partnerships, funding and players

Facilitating and Driving Richness

Introducing Low-Earth Orbit

What will NASA achieve out of this?

Ensure NASA's needs to get more players in LEO are being met after ISS is decommissioned Use NASA's soft and hard powers to drive traction in LEO

Facilitating and Driving Richness

Introducing Low-Earth Orbit

Assumptions to test

Ensure NASA's needs to get more players in LEO are being met after ISS is decommissioned Use NASA's soft and hard powers to drive traction in LEO

Facilitating and Driving Richness

Hype Strategy: Ways to Fuel Demand

Promotions

Entertainment

Collaboration

Grants

Gamification

Education

Stories

Marketing

Facilitating and Driving Richness

Introducing "Nova" A LEO mascot that assists different target audiences in their journey to LEO.

Facilitating and Driving Richness

Strategy: Testing Hypothesis Instagram Stories and Polls

Facilitating and Driving Richness

Strategy: Testing Hypothesis Instagram Stories and Polls

923 People Reached 1,129 Impressions

Facilitating and Driving Richness

The Space EXPO

Facilitating and Driving Richness

About Space EXPO Purpose

Enabling more business exposures and generating diverse partnerships around the globe.

Concept

Offline Exhibition Held every 2 year Various locations Domestic : International = 8 : 2 In-depth experience Operation Each industry gets its own organization committee Inviting companies from all industries

Facilitating and Driving Richness

Why Space EXPO Benefits to LEO Economies

Benefits to NASA

Create awareness and increase the excitement of LEO exploration and investment.

Provide opportunities for startups, new businesses, and STEM students from different countries.

Spotlight emerging companies.

Minimize political restrictions from national governments.

Increase partnerships across various industries, and seek more opportunities to develop in space.

Get to know potential R&D players offering valuable services.

Find new commercial and/or technological partners.

Initiate cross-border contacts and cooperation.

Facilitating and Driving Richness

Space EXPO Features

Matchmaking Meeting

Matchmaking & Meetings AI pre-matching Matchmaking by request

Auditorium

Conference & Networking Live and pre-recorded conference sessions Sponsored presentation videos for exhibitors and other event partners Open stage knowledge sharing

Facilitating and Driving Richness

Space EXPO Features

Media Center

Advertising & Incentives Advertising options on brochures and in live events Instant lucky draws and redeemable points to drive exhibitor engagement

Info Center

Data & Event Management Event organizer analytics and reporting Unique backends for exhibitors Review and export business data All appointment chat data collected

Facilitating and Driving Richness

Space EXPO Invites the World

Virtual Exhibition 365/7/24 Online platform International exchange Everyday engagement

Facilitating and Driving Richness

Space EXPO Vision

Businesses have room to display their work and acknowledge other products within their industry globally

Businesses start to collaborate with companies across the industries to create more projects

Diversified products and services regarding LEO and aerospace

Businesses are directly or indirectly connected with each other

Robust LEO economies

Facilitating and Driving Richness

Powered by

Facilitating and Driving Richness

What is LaunchPad?

A one-stop-shop platform for all your business, networking, and infrastructure needs in low-Earth orbit.

Powered by NASA - a pioneer in space exploration and leader in LEO economies.

Powered by

Facilitating and Driving Richness

Why LaunchPad?

Connect to your clients or customers with ease

List accomplishments and get LaunchPad certified and recommended

Connect with our directory of services

Get customized recommendations from experts and free resources

Catch up on the latest news and developments in LEO

Facilitating and Driving Richness

LaunchPad Players LaunchPad users can be clients and customers at the same time.

Facilitating and Driving Richness

Persona - NextMed* NextMed is a well-known, innovative American pharmaceutical company that plays a significant role in the industry.

Motivation NextMed is looking for new ways to develop effective oncology treatments and be the first to market.

Objectives NextMed is looking for cost-effective solutions in LEO to conduct their research Market Familiarity NextMed has already sent samples and collected research from the ISS and begun to explore potential opportunities to expand pharmaceutical R&D in LEO. *Fictional Persona based on real company

Facilitating and Driving Richness

Lab Space in LEO Use search tool to find the desired information, such as "Lab Space in LEO".

Results direct businesses to industries, potential partners, news articles or business offers for every industry.

Facilitating and Driving Richness

LEO on Earth

Facilitating and Driving Richness

LEO on Earth Assumptions

Concept

People are interested in LEO enough to spend time and money to experience it.

An escape room concept with puzzles focused on the evolution of LEO as the base storyline.

Purpose

Features

Immediate Purpose To create excitement and awareness regarding going to LEO

In-person A moving trailer vehicle with features inspired by space stations in LEO that replicate a circular system, such as recycling air and powered by visitors walking the exhibition.

Future Purpose To bring the awe, thrill, and excitement of space to Earth for people who cannot go to space

Digital Web app and mixed reality simulation.

Facilitating and Driving Richness

LEO on Earth - Concept

Inspired by shipping container malls

Mobile immersive experience

Amplifying the experience digitally for participants everywhere

Facilitating and Driving Richness

LEO on Earth - Key Features

Multisensory mixed reality playground

Blurring the lines between museum, entertainment, and immersion through escape rooms

People are the heart of the action

Facilitating and Driving Richness

LEO on Earth - 5 Vital Elements

Adventure

Knowledge

Gaming

Entertainment

Leisure

Facilitating and Driving Richness

LEO on Earth - Concept NASA & ISS's Legacy

Puzzle 2

Benefit on Earth because of space exploration

Puzzle 3

Puzzle 4

Future & Evolution of LEO

Puzzle 5

Puzzle 1 Space and LEO Intro + Experience of going to LEO

Culture of sharing, wonder, and exploration

Gift Shop End

Facilitating and Driving Richness

LEO on Earth - Digital Escape Room For individuals who cannot come to the physical exhibit, digital versions will bring LEO to them.

Game: iss-sim.spacex.com/

Facilitating and Driving Richness

LEO on Earth - Strategy Per Puzzle Puzzle Room 1 : Experience going to LEO

Prepping for Launch Puzzle Challenge: Meet the launch deadline, or else you cannot go until next year

Spaceflight Puzzle Challenge: Deciphering code received

Space Station Puzzle

from Earth that tells them their next

Challenge: Fun aiming game

launch destination

Single Astronaut Puzzle Challenges: Space walk, showering in space, and exercising in space

Puzzle Room 4 : Future of LEO

Challenge: Play as space environmentalist vs space tourism agency to shape the future

Challenge: Private astronaut missions

Challenge: Space trade

Challenge: You are an investor, solve the

escape from space pirates

puzzles to find the investment opportunities

Facilitating and Driving Richness

LEO on Earth - Strategy Per Puzzle Puzzle Room 1 : Experience going to LEO

Prepping for Launch Puzzle Challenge: Meet the launch deadline or else you cannot go until next year

Spaceflight puzzle:

Single Astronaut Puzzle

Challenge: Deciphering code received

Space Station Puzzle

Challenges: 1) Space walk

from earth which tells them their next

Challenge: Fun aiming game

2) Shower in space experience

launch destination

3) Exercise in space

Puzzle Room 4 : Future of LEO

Challenge: Play as a space environmentalist or space tourism agency to shape the future

Challenge: Space trade Challenge: Private astronaut missions

escape from space pirates

Challenge: Find investment opportunities

Facilitating and Driving Richness

LEO on Earth - Validation Van Gogh exhibit captivated over 600,000 visitors in 4 years during its Europe tour.

Since 2014, escape rooms in have grown from 14 to over 2,200 rooms just in the US.

US Escape Room Facilities 2014-20 2,500

TeamLab Borderless in Tokyo attracted 2.3 million visitors in total in its first year.

The industry has seen over 100 million walk-ins to escape room facilities since the launch of this concept.

2,000 1,500 1,000

IThe immersive entertainment industry is valued at more than $61.8 billion.

500 0

2014

2016

2017

2019

2020

A 2019 industry report found that the average escape room generates about $315,000 a year in revenue.

Facilitating and Driving Richness

Space Tourism Virtuoso

Facilitating and Driving Richness

Making Space Imaginable Our Focus

Helping people realize orbital and suborbital space tourism is a reality now.

Capabilities

Information and promotion of LEO Booking and reservations Personalised experience packages Assumptions

Robust LEO economies Sufficient partners to build the industry Safe and tested Willingness to go to space

Facilitating and Driving Richness

Dream, Book, Believe

Find your package

Explore experiences

Customize each experience and day

Make some exciting choices

Facilitating and Driving Richness

Benefits of Space Tourism to Players and Users

Economies

Revenue Jobs Infrastructure

Research

Raise funds for research Motivate private players Opportunities for aspirants

Tech Advancements

Supply for demands Paradigm shifts

Humankind

Instant global consciousness Change business functions Build stronger communities

Facilitating and Driving Richness

Benefits of Space Tourism to NASA Advisor

Existing players, upcoming space companies, and individuals collaborate and grow.

Consumer

Access final products and services in LEO and bring down its R&D costs.

Researcher

Collaborate on discoveries and innovation by private players and leverage the new data collected.

Leader

Lead people and players to do better for humankind both in LEO and on Earth.

Facilitating and Driving Richness

Testing Thoughts A quick survey on Instagram to collect feedback on Virtuoso as a concept.

Facilitating and Driving Richness

Learnings "This will be a life changing experience."

"Much more accessible and approachable for the common crowd than what it is today."

"Will become a trend."

"A luxury destination!"

"Only available for the wealthy."

"Would it be safe?"

"Looks like an awesome experience!"

"Filled with satellites."

"Heavily commecialised, only the richest would be able to afford it and that too for leisure."

Health, Fitness, and Safety

Health, Fitness, and Safety of Human Beings in LEO

Health, Fitness, and Safety

Opportunity Gap NASA could take over the care for every human being in LEO.

This opportunity is two-fold: Getting a very large dataset that enables future deep space travel Protecting and providing for humans and their rights in LEO

Current Scenario Future Scenario

NASA

Private companies

Astronauts

Humans

Health, Fitness, and Safety

What's the Idea Basic needs for human sustenance

On Earth

Food Water Oxygen

In LEO

Exercise

Exercising is a key need for survival in LEO. Humans have to follow a rigorous routine to maintain muscle strength and keep the body up to standard.

Without it, serious issues can arise that could lead to severe health deterioration and long term disability.

Health, Fitness, and Safety

The Partnership Equinox, with its high standards toward health, safety, cleanliness, and fitness, is a fitting partner for NASA. NASA and Equinox can effectively partner to innovatively and ethically sustain life in LEO. Individuals going to LEO are put at the center of the narrative, by designing the booking and implementation process around them.

Health, Fitness, and Safety

The Partnership Provides expertise

Space Stations

Individuals

in di vi du al s

Pa ys

up

Equinox

fo ri nd iv id ua ls Private Companies

Se nd s

NASA

Provides equipment

Health, Fitness, and Safety

How it Works Customizable Gym Modules for every LEO human habitation Modules with essential health equipment that can be docked onto any type of CLDs Equipment designed and engineered in collaboration with NASA

Health, Fitness, and Safety

The Exchange Basic health-related needs will be met, and the workforce in LEO will have trust in the system to uphold their basic rights.

• Creates new market shares • Broadens the customer bases • Provides equipment in LEO • Receives payment in US Dollars

Equinox

Individuals

Private companies

NASA

• Gains research data • Provides care to the individuals

• Pays for employee's basic needs • Outsources some of the responsibilities of care

04. Conclusion

Where we started

Environmental

Economic

Social

Ideal Economies: Values

ISS's Transition Goals

Key Motivations

Role Opportunities

Where we are now

Touchpoints of Economies

Economic

Social

Environmental

Touchpoints of Economies

Rich Economies: Values Constant Money Circulation

Economic

Innovation

Healthy Monopolies

Opportunity

Accessibility

Social

Decentralization

Inclusivity

Security

Mobilizing Local Resources

Environmental

Self Replenishing

Ecosystem Regeneration

Touchpoints of Economies

Rich Economies: Values

Prototypes

Constant Money Circulation

Economic

Innovation

Healthy Monopolies

Business in LEO

Opportunity

Space Expo Accessibility

Social

Decentralization

Hype

Inclusivity

Security

Mobilizing Local Resources

Environmental

Virtuoso

LEO on Earth

Self Replenishing

Ecosystem Regeneration

Health, Safety & Fitness

Touchpoints of Economies

Rich Economies: Values

Prototypes

Constant Money Circulation

Economic

Innovation

Healthy Monopolies

Business in LEO

Opportunity

Space Expo Accessibility

Social

Decentralization

Hype Inclusivity

Security

Mobilizing Local Resources

Environmental

Virtuoso

LEO on Earth

Self Replenishing

Ecosystem Regeneration

Health, Safety & Fitness

Personas

Touchpoints of Economies

Rich Economies: Values

Prototypes

Personas

NASA's Potential Roles

Constant Money Circulation

Economic

CONSUMER

Innovation

Healthy Monopolies

Business in LEO

Opportunity

Space Expo Accessibility

Social

FACILITATOR OPERATOR

INVESTOR

Decentralization

Hype

LEADER

Virtuoso

RESEARCHER

Inclusivity

Security

Mobilizing Local Resources

Environmental

LEO on Earth

Self Replenishing

Ecosystem Regeneration

ADVISOR

MENTOR Health, Safety & Fitness

EDUCATOR

Touchpoints of Economies

Rich Economies: Values

Prototypes

Personas

NASA's Potential Roles

Constant Money Circulation

Economic

CONSUMER

Innovation

Healthy Monopolies

Business in LEO

Opportunity

Space Expo Accessibility

Social

FACILITATOR OPERATOR

INVESTOR

Decentralization

Hype

LEADER

Virtuoso

RESEARCHER

Inclusivity

Security

Mobilizing Local Resources

Environmental

LEO on Earth

Self Replenishing

Ecosystem Regeneration

ADVISOR

MENTOR Health, Safety & Fitness

EDUCATOR

Touchpoints of Economies

Rich Economies: Values

Prototypes

Personas

Touchpoints of Economies

Rich Economies: Values

Prototypes

NASA's Potential Roles

Conclusion

Key Learnings

Our transition from Ideal to Rich Economies was a pivotal point in our strategy

Richness played an essential part in our journey: economies, values, players, interactions, prototypes, and roles of NASA

NASA will have to shape its roles differently with all these different personas/players

What do you imagine LEO to be?