Localvore

Localvore: Scalability

Lauren Stobierski

01.

What is Localvore?

A person whose diet consists only or principally of locally grown or produced food.

02.

What is the problem?

How can we prove to our investors this business can scale?

Design Research

01

02

Competitors

Case Studies

Uber, Groupon, Open Table

Yelp

03

Academic Theory Social Media Network Theory

Case Study

Problem: Scalability ● ● ● ● ●

Hyper-focused on one local city Incentivized written reviews City by city expansion Yelp Elite Social autonomy

Network Density Theory

Insights

Network Density

Social Feed

UI/UX

Understanding the power of social networking and the ability to use social media to increase scalability

Connecting users with one another via a social feed will help foster a sense of community

User faces make or a break a b2c business.

Customers rely on well designed interfaces