RIDE CO-OP FEDERATION Global Summit Scaling Driver Power Through Participatory Network Design Divya Harpalani & Molly Ragan MS Strategic Design & Management Capstone Parsons School of Design, Spring 2022 RCF Global Summit
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WE ARE BRINGING DRIVER-OWNED PLATFORMS TOGETHER TO DISRUPT CORPORATE MONOPOLIES.
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RIDESHARE IS A $61B GLOBAL INDUSTRY DOMINATED BY CORPORATIONS. Leading ride-hailing operators worldwide as of November 2019, based on market share (Salas, 2021)
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DRIVER MISTREATMENT
Low Wages
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Lack of Health Insurance
Lack of Car Insurance
Lack of Due Process
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$24.77
Isael
Isael’s average hourly earnings with Uber (LaMagna, 2018)
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Commission & Fees (30%)
$16.44
Isael
Isael’s average hourly earnings with Uber (LaMagna, 2018)
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Commission & Fees (30%)
Gas & Vehicle Maintenance (19%)
$11.57
Isael
Isael’s average hourly earnings with Uber (LaMagna, 2018)
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Commission & Fees (30%)
Gas & Vehicle Maintenance (19%) Insurance & Other Benefits (9%)
$9.21
Isael
Isael’s average hourly earnings with Uber (LaMagna, 2018)
RCF Global Summit
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ISAEL IS NOT THE ONLY DRIVER WORKING UNDER THESE CONDITIONS. RCF Global Summit
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4M
Uber Drivers
4M
Uber Drivers
1.4M
Lyft Drivers
4M
Uber Drivers
1.4M
Lyft Drivers
13M
Didi Drivers
SHIFTING POWER WITH DRIVER-OWNED PLATFORMS
Broad-Based Ownership of Platform
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Democratic Governance
Co-Design of Platform
Members’ Economic Participation
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THE CURRENT DRIVER-OWNED SECTOR IS UNABLE TO COMPETE WITH CORPORATIONS. Co-ops are local by design Funding is limited Lack of public awareness
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THE SOLUTION LIES IN MOVEMENT BUILDING.
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RIDE CO-OP FEDERATION (RCF) Impact
Organizational
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Global
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MEMBER ORGANIZATION BENEFITS INCLUDE Pooling and sharing resources (software, curriculum, insurance, translation services) Membership in consumer coop for discounts Organizational support and mentorship
RIDE CO-OP FEDERATION (RCF) Impact
Organizational RCF Global Summit
Global Harpalani & Ragan | 13
LEVERAGING COLLECTIVE POWER Uses network effects to strengthen the driver-owned sector Disrupts corporate monopolies by increasing competitiveness of sector Builds a movement by building relationships based on a shared, actionable vision
RIDE CO-OP FEDERATION (RCF) Impact
Organizational RCF Global Summit
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INITIAL PROTOTYPE
Tested with 8 industry leaders and researchers RCF Global Summit
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PROTOTYPE FEEDBACK Legal Structure Revenue Streams
“It sounds like a question of the business model of for-profit vs non-profit.” Greg Brodsky, Co-Founder & CEO, Start.coop “I’m interested in learning more about the monetization of the federation, and a breakdown of the financial return for cooperatives (this would potentially require subcategories that break down the costs of providing the benefits to each member).” Kateri Gutierrez, Worker Ownership Expert “Can you make it a bit more clear how the organization would pay its bills? Who’s paying RCF for what?” Brodsky
Member Benefits Software Licensing
“[You] need to quantify the actual wins of WHY [membership] is in each organization’s best interests.” Alissa Orlando, Co-founder, Driver’s Cooperative “You could “source-available license” or license under a peer production license (CC Plus, for example).” Trebor Scholz, Platform Cooperative
Consortium (PCC) RCF Global Summit
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“FROM THE START, DESIGNING SOMETHING LIKE THIS HAS TO BE A PROJECT BY AND FOR THE COOPS… ’DESIGN IT AND THEY’LL COME’ DOES NOT WORK IN THIS CONTEXT.” Trebor Scholz, PCC
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RCF WILL BE DESIGNED BY ITS MEMBERS AT THE INAUGURAL RCF GLOBAL SUMMIT.
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DECISIONS
Partners
Financing
Resource Sharing RCF Global Summit
Co-op support orgs Labor unions Analogous orgs Patient capital invesment Grants Donations Municipal contracts Membership fees Software Education Insurance Translation Services
For-profit
Structures
Stakeholders
Members
Rideshare co-ops Taxi co-ops Organized drivers
Cooperatively governed non-profit
Social franchise
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THE ROAD TO RCF GLOBAL SUMMIT Organize Members
Build Team
Coordinated outreach to all rideshare and taxi cooperatives to encourage assembly participation
Multi-lingual organizers, event planners, workshop designers
Secure Funds
$300K for venue, travel, lodging, outreach, facilitators, interpreters, catering, tech
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RCF Global Summit Summer 2023
Design Program
Crafting large scale workshops to spark open ideation and democratic decision-making
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THROUGH RCF, DRIVER-OWNED PLATFORMS CAN EASILY SECURE 10% OF THE RIDESHARE MARKET IN THE NEXT 10 YEARS.
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BUILDING A COMPETITIVE NETWORK 2022
Current network is fragmented by clustered relationships.
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BUILDING A COMPETITIVE NETWORK 2022
Current network is fragmented by clustered relationships.
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2023
All organizations are connected through inaugural RCF Global Summit.
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BUILDING A COMPETITIVE NETWORK 2022
Current network is fragmented by clustered relationships.
2023
All organizations are connected through inaugural RCF Global Summit.
2028
RCF adapts and grows as more relationships are formed. Strong, heavily connected network is solidified.
RCF Global Summit
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BUILDING A COMPETITIVE NETWORK 2022
2023
Current network is fragmented by clustered relationships.
All organizations are connected through inaugural RCF Global Summit.
2028
2032
RCF adapts and grows as more relationships are formed. Strong, heavily connected network is solidified.
RCF Global Summit
Network stands alone as immovable, decentralized force. RCF acts only as apex.
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IT’S TIME DRIVERS AROUND THE WORLD HAD THE CHANCE TO START THEIR OWN MOVEMENT.
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RIDE CO-OP FEDERATION Global Summit Divya Harpalani divyaharpalani@gmail.com Molly Ragan mollybakerragan@gmail.com
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REFERENCES LaMagna, M. (2018, May 15). This is how much uber drivers really make. MarketWatch. Retrieved May 9, 2022, from https://www.marketwatch.com/story/this-is-how-much- uber-drivers-really-make-2018-05-15 Salas, E. B. (2021, October 20). Ride-hailing operators by Global Market Share 2019. Statista. Retrieved May 1, 2022, from https://www.statista.com/statistics/1156066/ leading-ride-hailing-operators-worldwide-by-market-share/
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APPENDIX RCF Global Summit
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CONTACTS Concept Testing
Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Kateri Gutierrez Greg Broadsky Mckenzie Jones Alissa Orlando Jason Prado Aman Baradia Rachel Zipper Danny Golenik Dardan Isufi Minsun Ji Corbin Austin Erik Forman Hays Witt Sam McAfee Tony Matt Schumwinger Biju Matthew Ken Lewis
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Organization Michigan Ross 22 Start Co-op CoLab Driver's Co-op Driver's Co-op PCC, NYC Taxi Workers Alliance MN Rideshare Co-op Local Driver's Co-op Eva Rideshare Driver's Co-op Uber/Lyft Driver's Co-op Driver's Seat Co-op Driver's Seat Co-op Tony Goes There Driver's Seat Co-op Curb Driver's Co-op
Location Canada Boston, MA Ithaca, NY New York, NY New York, NY New York, NY Minnesota Toronto Montreal Denver, CO Alaska New York, NY New York, NY Penngrove, CA Minneapolis Milwuakee, WI New York, NY New York, NY
Role Employee-Owned Strategist Co-founder Co-founder Ex co-founder Director Associate Co-founder Co-founder Co-founder, COO Director of Growth Strategies Ex-driver Co-founder Founder Management Consulting Owner & driver, ex-Uber driver Co-founder Co-founder Co-founder
Reason for Contact Understand co-op support ecosystem Understand co-op support ecosystem Understand co-op support ecosystem Driver's Co-op operations Driver's Co-op operations Experience with NYC taxi Ridehare co-op operations Local Driver's Co-op operations Eva Co-op operations Driver's Co-op operations Driver experience Driver's Co-op operations Insight into Driver's Seat ideology Insight into Driver's Seat service Insight on driver transitions Insight into Driver's Seat operations NYC Taxi Workers Alliance culture Driver's onboarding process
Interviewed 2/16/2022 2/18/2022 2/18/2022 2/23/2022 2/23/2022 2/24/2022 3/2/2022 3/4/2022 3/7/2022 3/7/2022 3/9/2022 N/A N/A N/A N/A N/A N/A N/A
Type Zoom Zoom Zoom Zoom Zoom Zoom Zoom Zoom Zoom Zoom Zoom N/A N/A N/A N/A N/A N/A N/A
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CONTACTS
Prototype Testing
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PROTOTYPE O¡ į ºĞºÅį" ÈyÒ¡ºµįĘO "ęį¡Ìįyįglobal network of rideshare cooperativesįÒ yÒ
®®ºâÌį¡µ ¡á¡ Öy®į´ ´ Èį ºâµ ÈÌįÒºįÌ y® į´ºÈ į Ò¡á ®èį èįźº®¡µ įyµ į Ì yÈ¡µ įÈ ÌºÖÈ Ì ¡áèyį'yÈÅy®yµ¡įŘį;º®®èįOy yµ ;SįSÒÈyÒ ¡ į Ì¡ µįyµ į;yµy ´ µÒį yÅÌÒºµ LyÈ̺µÌįS ºº®įº į Ì¡ µ
5 á Èy Ìį º®® Ò¡á įźâ ÈįÒºį ÌÒÈ µ Ò µįÒ įÈ¡ Ì yÈ į ººÅ ÈyÒ¡á į´ºá ´ µÒĊį ¡ÌÈÖÅÒį ºÈźÈyÒ į´ºµºÅº®¡ ÌĊįyµ į Ö®Ò¡´yÒ ®èį Ö¡® į ºµº´¡ į źâ Èį ºÈį ¡ į ºµº´èįâºÈ¬ ÈÌį âºÈ® â¡
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Stakeholders Member-Owners O¡ Ì yÈ į ººÅ ÈyÒ¡á Ìįyµ į ºÌèÌÒ ´įºÈ yµ¡îyÒ¡ºµÌ ; ´ ÈÌį´ÖÌÒįÒ ´Ì ®á Ìį įyį ººÅ ÈyÒ¡á
Member-Owner Benefits Non-Owner Members AÅ ÈyÒ¡ºµy®įÌÒy Ċį̺ ÒâyÈ į á ®ºÅ ÈÌĊįy ´¡µ¡ÌÒÈyÒ¡ºµĊį ºµÌÖ®ÒyµÒÌįyµ įºÒ ÈįO "į ÌÒy
Partners
Funders
ººÅ ÈyÒ¡á į ÈyÒ¡ºµÌĊį È Ì yÈ įºÈ yµ¡îyÒ¡ºµÌĊį ®y ºÈįÖµ¡ºµÌ
LyÒ¡ µÒį yÅ¡Òy®į¡µá ÌÒºÈÌĊį Å ¡®yµÒ Ⱥš į Öµ ÈÌĊį ÈyµÒį ´y¬ ÈÌĊį¡µ ¡á¡ Öy®į ºµºÈÌ
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● ● ● ● ● ● ● ● ●
ÌÌ¡ ® Ċį ÖÌÒº´¡îy ® į̺ ÒâyÈ AÈ yµ¡îyÒ¡ºµy®įÌÖÅźÈÒįyµ į´ µÒºÈÌ ¡Åį ºÈįÌÒyÈÒÖÅÌ ºÌÒįyµ įÈ ÌºÖÈ įÌ yÈ¡µ ÌÌįÒºį ®º y®įÅ®yÒ ºÈ´į ººÅ ÈyÒ¡á įµ ÒâºÈ¬ LyÈÒ¡ ¡ÅyÒ¡ºµį¡µį ®º y®įâºÈ¬ Èкⵠį´ºá ´ µÒ ®¡ µ´ µÒįâ¡Ò įźâ È Ö®į®y ºÈįÖµ¡ºµÌ ȺÌÌįÌ ÒºÈį´ÖÒÖy®®èį µ ò ¡y®įÅyÈÒµ ÈÌ ¡ÅÌ #ºá ȵyµ į ¡Ì¡ºµį´y¬¡µ LȺòÒįÌ yÈ Ì
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PROTOTYPE Member-Owner Governance Decisions ● ● ● ● ● ● ● ●
Member-Owner Expectations
á ®ºÅ´ µÒĊįÖÅ yÒ ÌĊį®¡ µÌ¡µ įº į̺ ÒâyÈ è®yâÌįyµ į ºá ȵyµ įÌÒÈÖ ÒÖÈ LȺòÒĞÌ yÈ¡µ įÌÒÈÖ ÒÖÈ LyÈÒµ ÈÌ ¡ÅÌ "Öµ ¡µ įÌÒÈyÒ èįyµ į ¡Ì¡ºµÌ 5ºµ ĞÒ È´įO "įÌÒÈyÒ è LºÌ¡Ò¡ºµ¡µ įâ¡Ò ¡µį ®º y®įâºÈ¬ Èкⵠį´ºá ´ µÒ Lº®¡Ò¡ y®įy Ò¡ºµ
Financial LÖÈ yÌ įÌ yÈ Ì ºµÒÈ¡ ÖÒ įÈ Ö®yÈį´ ´ ÈÌ ¡Åį Ìį yÌ įºµįÒ¡ È į ´ ´ ÈÌ ¡ÅÌċ Startup Co-op, Established Co-op and Ecosystem Org
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Member-Owner Landscape
LyÈÒ¡ ¡ÅyÒ¡ºµį¡µįO "į ´yµy ´ µÒĊįÈ ÌºÖÈ į Ì yÈ¡µ Ċįyµ įµ ÒâºÈ¬į çÅyµÌ¡ºµĉ Established Co-op ´ ´ ÈкⵠÈÌį´ÖÌÒį ÅȺᡠį´ µÒºÈÌ ¡ÅįÒºį Startup Co-op ´ ´ ÈкⵠÈÌ
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Partners Landscape
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Non-Financial
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PROTOTYPE Funder Landscape
Revenue Streams ● ● ● ● ● ● ●
; ´ ÈкⵠÈįÌ yÈ Ì ; ´ ÈкⵠÈį ºµÒÈ¡ ÖÒ¡ºµÌ LyÒ¡ µÒį yÅ¡Òy®į¡µá ÌÒ´ µÒÌ LyÈÒµ Èį ºµyÒ¡ºµÌ SÖÅźÈÒ Èį ºµyÒ¡ºµÌ #ÈyµÒÌ AÈ yµ¡îyÒ¡ºµy®įLyÈÒµ ÈÌ ¡ÅÌį ºÈįòç įÈ¡ Ì yÈ į ÖÌ¡µ ÌÌ
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Functionalities and Actions Matrix
Landscape Analysis
ÒÒÅÌċĖĖ º Ìĉ ºº ® ĉ º´ĖÌÅÈ y Ì ÒÌĖ Ėø ĀèÅúµoøĀ«]þè ÌáÒ áÿ Nâ3Oµ"'¡ y®û] nÒ¡÷´÷µ(Ė ¡ÒĐÖÌÅŀÌ yÈ¡µ į Divya Harpalani & Molly Ragan | 11
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PROTOTYPE Market Estimates
Next Steps ● ● ● ●
$61B
#®º y®įÈ¡ Ì yÈ į´yȬ ÒįÌ¡î ÖÈÈ µÒ®èį ºµÒȺ®® į èį] ÈĊį5è ÒĊį ¡ ¡Ċįyµ į´ºÈ
á ®ºÅįòµyµ ¡y®įÅȺ« Ò¡ºµÌį ºÈį Ö¡® ¡µ įO "įĞįÌÒy òµ į ºÌÒÌĊį Ò Ò È´¡µ įÌ yÈ įÅÈ¡ į ºÈį´ ´ ÈкⵠÈÌ Ò È´¡µ į´ ´ ÈÌ ¡ÅįÒ¡ Èį Ì Ò È´¡µ į Öµ ¡µ įµ Ì
$6.1B
ø÷Ŕįº įÒ į ®º y®į´yȬ Ò yÌ¡®èį yÅÒÖÈy ® į èįÈ¡ Ì yÈ į ºĞºÅÌįâ¡Ò įÒ į ®Åįº įyį yÅy ¡ÒèĞ Ö¡® ¡µ įµ ÒâºÈ¬į®¡¬ įO "
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Thank You! i įyÈ į ÌÅ ¡y®®èį¡µÒ È ÌÒ į¡µį y ¬įºµįÒ į º®®ºâ¡µ ċ ● ● ● ● ●
(ÌįÒ ¡Ìį̺´ Ò ¡µ įÈ¡ Ì yÈ į ººÅ ÈyÒ¡á ÌįâºÖ® įâyµÒįÒºį į¡µáº®á į¡µĐ i yÒįyÈ įâ į´¡ÌÌ¡µ Đįi yÒįyÈ įâ į º ÖÌ¡µ įÒººį´Ö įºµĐ È įâ į´y¬¡µ įyµèį y®Ì įyÌÌÖ´ÅÒ¡ºµÌįy ºÖÒįÒ įÈ¡ Ì yÈ į ººÅ ÈyÒ¡á įÌ ÒºÈĐ yµįÒ ¡Ìį yá į ®º y®į¡´Åy ÒĐ i yÒįâºÈ¬Ìįâ ®®įyµ į¡Ìį ®Å Ö®Đįi yÒį«ÖÌÒį º ̵ĨÒįâºÈ¬Đ
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