Pfizer, Project 1

Project Resident: Building Vaccine Confidence

ADDI SON C AIN, BETHANY GRABURN, NIAMH PEREN, MOLLY RAGAN, RODRIG O REINOSO

How might we design for equitable access to the Pfizer COVID-19 vaccine for patient groups with low confidence in the United States?

Project Resident: Building Vaccine Confidence

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WHY WE FOCUSED ON LOW CONFIDENCE PEOPLE VACCINATED IN THE US F U LLY VACCI NAT E D 34 . 8 %

PA RTIA LLY VACCI NAT E D 4 6%

Project Resident: Building Vaccine Confidence

NOT VACC IN ATE D 5 4%

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WHY WE FOCUSED ON LOW CONFIDENCE BA RRI ERS TO ACCESS

LOW CO NFIDE NC E

P HYS I CA L

L A NGUAGE

Project Resident: Building Vaccine Confidence

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Tr u s t i s e sse nt ia l to en gagem ent a nd engagem ent is es s ent i a l to t h e su cc ess of an y act i vati on

“Assuring and connecting community members while also allowing them to see the importance of public health will make them feel connected in a way that builds institutional trust going forward” -

Karina Perez, Executive Director, Centro Hispano Comunitario de Nebraska

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Project Resident: Building Vaccine Confidence

WE WA N T TO T IP TH E CO N F ID E N CE SC A L E BY ME E TI NG PATI E NT S WH E R E TH E Y A R E : IN T HE I R N E IG H B O R HO O D S.

Project Resident: Building Vaccine Confidence

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Scientific fact doesn’t counteract low confidence based on lived experience or feelings

Project Resident: Building Vaccine Confidence

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CREATIVE ENGAGEMENT > SCIENCE FORWARD MESSAGING

Art humanizes, decentralizes, and encourages dialogue

Project Resident: Building Vaccine Confidence

Public art has fewer barriers to entry than digital communications

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OUR INTERVENTION

Increase vaccination rates by co-creating trust-building community activations with and for patients with low vaccine confidence.

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Project Resident: Building Vaccine Confidence

STAK EH OLDERS

Neighborhood Organizations

Community Leaders

Patients with low confidence

Pfizer

Team Resident

Project Resident: Building Vaccine Confidence

Activation Sites

Neighborhood Artists

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PRO CESS

3. COL LAB OR AT E

1 . I d e nt i f y

2. I mme rs e

Collaborate with community stakeholders to design activation.

Immerse yourself in the history, culture, communities, and conversations of the neighborhood.

5. As se s

Assess the impact of the activation.

Identify the target neighborhood.

4. I mplem en t

Project Resident: Building Vaccine Confidence

Implement activation in the neighborhood.

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https://www.nydailynews.com/coronavirus/ny-cuomo-covid-vaccinations-suny-cuny-20210510-icuhdq7sxrdfrhz7oig2ckcbdi-story.html

PILOT P ROJECT: BED-STU Y, BROOKLY N WHY BED-STUY ISN’T GETTING VACCINATED 1. Health - concern about vaccine side effects 2. Medical Innovation - worries around the speed of the COVID-19 vaccine development process may have affected its safety or efficacy 3. Physical Barriers to Access - availability and

F U LLY VACCI N AT E D 2 2 . 3%

logistics for getting the vaccine (ie. transportation, child care while at appointment,

PA RT IA L LY VACC IN AT E D 2 9 . 3%

language barriers)

N OT VACC IN AT E D 7 0. 3 %

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Project Resident: Building Vaccine Confidence

WH AT: BUIL DING TRUST I N THE VACCINE

LISTEN

Acknowledge how people are feeling; enable the community to be heard

Project Resident: Building Vaccine Confidence

RESPOND

Make people feel validated in their concerns, help categorize concerns + provide answers.

E M P H A SI Z E

A S SI S TAN CE

TH E S O CI A L

S CH E DU LI N G

NORM

A P P O I N T M E NT

Show that others within the community are getting vaccinated.

Overcome access issues by helping people sign up for an appointment.

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Mes saging + Activation examples “Make Space” Confidence-

“I’m Getting Vaccinated For ___”

“Take What You Need”

Boosting Interactions

Interactive Exhibit

Community Message Board

Project Resident: Building Vaccine Confidence

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COLLABORATE CAL L F O R A RT IS T S

Project Resident: Building Vaccine Confidence

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WHO POT E NTI A L PA RT N E R S

Stoops Bed-Stuy Richard Colman Tau Lewis Theresa Chromati Bed-Stuy Strong Building Black Bed-Stuy SOMOS Spike Lee

Project Resident: Building Vaccine Confidence

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WHE RE + WHEN POT E NTI A L CO MM U N I T Y PA RTNE R S

Sincerely, Tommy

Cornerstone Church

The Laundromat Project

Bethany Church

BSFHC Project Resident: Building Vaccine Confidence

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NEXT STEP S

1

2

3

4

5

GREEN LIGHT

CA LL TO

IM PLEM EN T

ACT IVATION

VACCINATION

ART IST

Project Resident: Building Vaccine Confidence

INCREASE

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Thank you projectresidentcontact@gmail.com