Pfizer partnered with the Parsons School of Design in four student teams which offered unique solutions to the same design challenge. The third project examined how COVID-19 altered the lives of millions of Americans. It limited our activities, routines and impacted how we saw the outside world. Some would say that the pandemic brought out the best in society: Expressing an appreciation for the frontline workers, the pharmaceutical companies’ response; whatever it was, it personally affected us all. The third team's #Scienceispersonal outlines how as we continue to battle the COVID-19 pandemic, we can continue to assert science as the one certainty during this time of uncertainty. The team examines everyone's different relationship with science — the way it’s processed, interpreted and accepted (and, maybe not even so). #Scienceispersonal asks us to engage in positive attitudes towards science, experience it personally, and share those personal experiences with the rest of our communities.