IS1 Calvin Klein 2022 Team 1

Louis Kopp

Strategic Designer

Yu Wang

(Re)imagine

Product Manager

Product Innovation

Bhagyashri Soni

Fashion Designer & Strategist

Gavon Broomfield

Brand Strategist, NY

Emilia Sandoghdar

Brand Strategist, NY

What is the future of the box?

Community

Materials = Sustainability

“Separate recycling centers for bifurcation would be a great idea to

For most consumers, sustainability correlates to the

have in a retail store.” — Consumer

material of the product highlighting a deficit in holistic approaches to sustainability.

Circularity comes at a high cost

“Workshops could be fun, in person over online, like a pop up or

Not only it is costly to purchase sustainable products, but

seminars to see the impact of dying on environment.” —Student

it’s also viewed as time consuming and inconvenient to participate in sustainability behaviors.

People want experiences not stuff

“Especially nowadays, people want to engage in brands that prompt us

Consumers are more likely to remain brand loyal because of the experiences they have that connects back to the product.

to experience new things.” —Student

The

Commons The Commons is a research and

Innovation

Community

Awareness

Services

design initiative on a mission to advance product innovation efforts for Calvin Klein. Through exploration and creativity, we connect with people across their value chain to lean from them how we can improve everyday products so that our solutions lead to positive impact.

Impact

Ecosystem

Innovation

Our industry has shown its cracks, so how might we rehabilitate our industry to become more inclusive and sustainable?

Start from inside, then move out.

Take a radical approach by treating our employees as the consumers and start running close-innovation activities and workshops in house.

As we iterate on our process, we can decide when it’s time to engage in open-innvation to help generate new ideas.

Community

If we can be for everyone, then how might we thoughtfully engage our sub-communities?

A no one size fits all approach.

We can better serve our communities by creating initiatives and activities that are compatible with different customer lifestyles, providing them an outlet to play and discover new ways to decrease their carbon footprint and learn about innovation.

If we want to improve our product, then how might we achieve zero waste while innovate for circularity?

Services

Make it easy for everyone to participate.

Transform the retail experience with recycling programs that focus on material division to educate the consumer. Along with achieving Calvin Klein’s mission and fueling innovation, we’re giving our communities an opportunity to contribute in a meaningful way.

Ecosystem

If we want to reduce our impact on the planet, then how might we improve the experiences of everyone within our ecosystem?

Amplify unseen voices.

Not only will it create a movement and gets us closer to our sustainability goals by having a direct visibility into what happens on the ground, this creates a sense of community and belonging.

Impact

If we want to reduce our negative impact to zero, then how should we think about our impact?

Create qualitative metrics.

In addition to setting quantitative goals, having a set of metrics that measures the mindset growth across our ecosystem can provide deeper insight into our data.

Awareness If our vision is clear, then how might we recruit others to support our journey?

Alternative ways of communicating.

Instead of use logos to communicate our brand and values, let’s cover our world with meaningful messages and educate communities through bold, progressive movements.

Now, for the actual box.