Fashion For Thought is an interactive online marketplace platform for sustainable fashion. Specifically, it is a socio-technical company with a mission to address sustainability in fashion by bringing brands and customers a range of devices, including sustainability algorithms, systems and networks of the fashion supply chain, and the use of ratings as representations of company sustainability. There are two value propositions: An online store, where customers can shop rated sustainable products, earn credits and redeem rewards, and share ideas on the blog section, and a certificate program for the brands using QR codes as our sustainability certification.