IS1 VICE 2022 Team 3

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FROM CONTENT CREATORS TO COMMUNITY BUILDERS Redefining the learning landscape for Youth

IS1 MS-SDM | Spring 2022

THE EMERGENCE OF GRIME: SKEPTA

2000s —--------------------------------------------------------------------Today

BREAKTHROUGHS IN LOCAL UNDERREPRESENTED CULTURES

Sub cultures yet to be discovered

VICE can be the first to share them globally

ISSUES w/ CURRENT SOCIAL MEDIA TRENDS LACK OF AUTHENTICITY Content that only revolves around mainstream cultures and influencers

CONTENT FATIGUE Repetitiveness and few unique perspective/stories

LACK OF CREDIBILITY Misinformation is being spread on important and relevant topics

TODAY’S SOCIAL MEDIA TRENDS HAS LEAD TO LACK OF AUTHENTICITY

RECESS is a 3 month virtual learning experience for underrepresented content creators.

redefining

WHAT’S IN IT FOR YOU?

VALUE

●

Strengthen brand identity

●

Develop circular loop of content creators

●

Intellectual Property

YEAR 1 / IMMEDIATE

TIME

VALUE

●

Stronger connect with GenZ

●

Earned media for VICE across social media, media institutions and social change initiatives

YEAR 2 / MID TERM

●

Strengthen brand identity

●

Develop circular loop of content creators

●

Intellectual Property

YEAR 1 / IMMEDIATE

TIME

VALUE

●

Growing talent pool

●

Global community of content creators trained the VICE way

●

Better reach of channel partners globally

●

Access to new geographical regions for VICE expansion

YEAR 5 / LONG TERM

●

Stronger connect with GenZ

●

Earned media for VICE across social media, media institutions and social change initiatives

YEAR 2 / MID TERM

●

Strengthen brand identity

●

Develop circular loop of content creators

●

Intellectual Property

YEAR 1 / IMMEDIATE

TIME

YOUTH ≠ AGE

YOUTH = FREEDOM

“Youth is an emancipation from boredom, prescription, from tradition.

It’s the fullness of potential, the ability to be the person you want to be. It’s about the freedom to choose how you relate; the freedom to choose how you understand; the freedom to try new things; the freedom to make mistakes.”

LET THESE IDEAS TAKE FLIGHT

Dhairya Sathvara dhairya@newschool.edu

Joana Simoes simoj178@newschool.edu

AND BUILD

Sara Rebelo rebes124@newschool.edu

Savvy Rajan rajas490@newschool.edu

WITH US!

Nimrah Khanyari nimrah@newschool.edu

THANK YOU! Questions & thoughts?