This issue we are concentrating on entertainment, a valuable ingredient of the holiday park experience for customers. Kids particularly need positive ways to
burn off energy in a safe environment so that the whole family can relax and enjoy their holiday.
Even the smallest park can find space for a kiddie ride, or a climbing frame and when it is sited near a café or restaurant – you can increase the dwell time and sales of drinks and snacks.
We bring you a profile of Silverdale Holiday Park which has invested £1m on its leisure facilities to include US-style 10-pin bowling, a new soft-play zone for kids, as well as an updated leisure centre with a larger supermarket selling locally-sourced foods.
With the new pound coin due to enter circulation in 2017 and a new polymer five-pound note arriving in September this year, it may be that you will have to update your coin mechanisms and note acceptors throughout your parks.