
2 minute read
Letter from Ruben Martinez
Letter from AGA founder:
BY RUBEN MARTINEZ
Iwant to take a brief moment as everyone gathers in Colorado to reflect on the current state of all things glamping. There was a time when a legitimate and robust glamping economy was just an idea and more of an aspiration than a reality. At that time, the industry was at a stage where it could have gone in one of several directions as the travel industry at large was trying to figure out which bucket to put us in and what identity to give us. Investors were trying to sort through the best way to mitigate the risk they saw with these unique projects, and operators were grappling with how to move their businesses forward because their immediate circle could not fully understand the enormous potential of glamping. The reality is that we have our own identity and we will define the future of glamping by ourselves as we have from day one. For those that have been around the industry for a decade or longer, you know what the climate used to be like and how using the term “glamping” back then would have guaranteed you funny looks and snarky comments.
And now the glamping industry has proven to be the bright light in the travel space and attracting significant investment as we see record growth and truly inspirational project execution. I am humbled when I think about where the glamping industry stands today and I am grateful to each and every individual and organization that has put in the hard work and has sacrificed to move the industry forward. Year in and year out, October has proven to be my favorite month because at The Glamping Show USA I have the opportunity to reunite with old friends, meet aspiring glamping business owners and learn from the numerous fantastic organizations that show up every year and give more and more life to this industry.
As I reflect on where we are today it only ignites the excitement for the future of the glamping industry and for that I say, thank you!
For more info please contact:
https://americanglampingassociation.net/ info@americanglampingassociation.net





