The second edition of theINSIDER is a visually stunning KOL marketing magazine created by PARKLU. PARKLU is China’s premier KOL marketing platform. theINSIDER magazine contains featured articles from some of the top KOLs in China and includes more than 250 KOL profiles across fashion, beauty, luxury, fitness, travel, child & parent, and F&B. All featured KOLs have a their top two social accounts listed. An additional 12 social media platforms are covered, including WeChat. The KOLs’ followings ranging from several million to less than 10 thousand.
Each featured KOL has a scalable QR code linking to an online HTML5 page that provides additional info like bio, brand mention tags, and social media account links. theINSIDER is a physical database which can be leveraged to streamline KOL research and outreach.
