Adam Parker Goldberg, Portfolio

Adam Parker Goldberg Innately curious and lured by exploration, I strive to apply design to connecting people with products, processes, services, brands, and one another.

Contents Furniture

4

Social Impact

10

Personal Health

20

Sustainability & System

32

Resume

38

Design a flat-pack piece of furniture, free of connecting elements. Create packaging for the design and directions for assembly.

Furniture | Packaging | Logo

Exploring limitations of Wood

Developing Form

Functional Package Design

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Water Transportation and Hand Sanitation Station Design a product or system that allows people to wash and clean themselves using less water and/or lower water temperatures.

Social Impact | Sustainability

Interviews Discussed challenges with personal hygiene experienced first-hand by a Peace Corp volunteer in Burkina Faso and doctor in Ethiopia.

Cultural Probes Sought inspiration from people living in boats along the Regents Canal with limited water.

Secondary Research Analyzed similar design projects, extracting expressed and foregone observations and opportunities.

There exists some very clever proposals for water transportation and for hand sanitation. Yet, I was unable to find one, concise solution.

Juxtaposition of two seemingly conflicting constructs: (1) an apparent need to increase hand washing

Created by Sergey Demushkin from the Noun Project

(2) an equally-important need to conserve water due to a lack of readyaccess

Created by Pumpkin Juice from the Noun Project

Key Objectives:

Created by Gregor Cresnar from the Noun Project

• Easy to build • Easy to maintain

Created by Gregor Cresnar from the Noun Project

• Relatively cheap • Good quality

Created by Gregor Cresnar from the Noun Project

• Comprehensive • Concise • Few Components

• Sustainable composition • Durable

Created by Gregor Cresnar from the Noun Project

• Reduce water usage • Promote hygiene Created by Gregor Cresnar from the Noun Project

Create a concise and comprehensive solution for people to collect, transport, and distribute water all within one design, thereby simplifying and promoting personal hygiene in developing areas.

Mass-producible, flat-pack, locallyassembled design comprised of simple components, which can be replaced on an individual basis.

Serving as a second layer of protection, Acquired insight: users enjoy the mist a strong material similar to the sensation. Instead of using a complex Lifesack and Platypus Softbottle. pressurized container, though, a simple spray tap. Mist also limits peruse consumption and thus frequency of refilling.

Insight from inquiry: liquid soap is sold in the market, providing women with a revenue.

When the tank is rid of water, the container is let down and the legs are rearranged to form handles that guide the rotating barrel.

Inspiration from existing design: footpedal-activated water control.

A

A

NO.

PART NAME

MATERIAL

MANUFACTURE

TWINE TITLE WATER TRANSPORTATION AND HAND WASHING STATION DOCUMENT TYPE GENERAL ARRANGEMENT SCALE DRAWING NUMBER SHEET NUMBER DATE OF ISSUE

QTY.

A cost-conscious, environmentally-thoughtful, socially-empowering, hygienically-effective, and water-conservative, efficient design that can be arranged both as a rolling water transportation tank and as a hand washing station for people in developing countries.

nnerview

Innerview

With a focus on business strategy, explore potential startup opportunities and apply design thinking in developing a product, process, and/or service.

nnerview

Startup | Medical Technology | Personal Health

What if people with medical conditions such as diabetes and people in dangerous environments alike could continuously regulate personal health and wellness with the accuracy of a blood examination, convenience of a thermometer, and analysis of a personal nutritionist.

Observation

Remote

Intimate

Data Collection

Manual

Automated

Existing technology comprises of either comprehensive analysis at specific time or continuous observation of select, specific data.

Means of measuring varies from intimately invasive yet accurate to relatively removed and self-reported.

Analysis

Generic

Personalized

Response

Passive

Active

Analysis varies from reactive personalized advice to proactive generalized recommendation. Device response varies from passive guidance to active intervention.

Noting that new technology often enters the market via early adopters, design for adventurers, disaster response teams, and military personnel.

The Business Model Canvas Key Activities

Key Partners

Designed for:

Value Propositions

Designed by:

Customer Relationships

Date:

Version:

Customer Segments

The Value Proposition Canvas Value Proposition Customer Segment

Gain Creators

Key Resources

Channels

Products & Services

Gains Customer Job(s) Pains

Revenue Streams

Cost Structure

Pain Relievers

of this license, visit: 3.0 Unported License. To view a copy Commons Attribution-Share Alike Francisco, California, 94105, USA. This work is licensed under the Creative 171 Second Street, Suite 300, San or send a letter to Creative Commons, http://creativecommons.org/licenses/by-sa/3.0/

strategyzer.com

: Strategyzer AG

The makers of Business Model

Generation and Strategyzer

: Strategyzer AG

The makers of Business Model

Generation and Strategyzer

strategyzer.com

Created by Gregor Cresnar from the Noun Project

Society is exponentially more connected and interdependent.

Created by Gregor Cresnar from the Noun Project

Proactive health prevention is preferred to reactive treatment.

Created by Gregor Cresnar from the Noun Project

Privacy and personal security is increasingly valued.

Products, processes, and services are becoming more personalized.

Created by Gregor Cresnar from the Noun Project

Your blood sugar is slighly higher than normal.

nnerview

35 mg/dL

Your pulse slightly higher than usual.

Include some antioxidants and protein in your next meal.

Your temperature is climbing at a dangerous rate, take a moment to cool down.

Log Out

nnerview

sign in to look inside

Privacy Activate

Protein

Heart Rate

Potassium

Cholesterol

Glucose

Hormones

Alcohol

Foreign Bacteria

Temperature

Medication

Oxygen

White Blood Cell Count

Privacy

HDL

Cholesterol

Log Out

nnerview

LDL Privacy

Measuring data ranging from glucose levels to heart rate to hormones via a small monitor inserted alongside a vein in the upper arm, Innerview provides users with both continuous, comprehensive tracking of personal health and subsequent, personalized recommendations to prevent crises and, broadly, manage wellness.

nnerview

nnerview

Senior Thesis

Address the flawed reusable bag initiative by creating a more effective system that promotes usage, reduces plastic bag waste, and ultimately raises awareness of individuals’ sustainable impact.

Sustainable Design | System | Senior Thesis

Secondary Research Explored existing insights and proposals regarding the environmental crisis.

Parallel Insights Investigated a similar challenge, disposable and reusable cups at coffee shops, via trash analysis, the POEMS research method, and a survey of consumers.

User and Product Journey Analysis Analyzed journey of common grocery shopper and, likewise, plastic verses reusable bag journey.

Sustainability is respected but not a priority. Moreover, using a reusable bag is inconvenient, requires timely access and remembrance, and - at traditional grocery stores - subject to a negative social stigma (i.e. being “that guy�).

Ultimately individuals drive change within and through companies, cities, and countries.

Project Timeline Opportunity Space Analysis Primary and Secondary Research Divergent Idea Generation Convergent Concept Iteration (Current) Modeling User Testing Concept Refinement Rinse and Repeat Final Presentation

adamparkergoldberg.com aparkergoldberg@gmail.com @AdamParkGold 1.319.389.8256

Adam Parker Goldberg Innately curious and passionately invested, I yearn to explore and discover opportunities for innovation.

Experience

Education

Creative Brand Strategy & User Engagement Intern

Iowa State University

Flipgrid, Minneapolis, Minnesota Summer 2016 to Present

Research, Strategy, User Experience Design, Quality Assurance, Image

Ames, Iowa Expected Graduation: Spring 2017 Bachelor of Industrial Design

• Work with user engagement team to develop creative business planning • Develop company voice and communicate with users via email and blog posts • Reach out to prospective users and explore growth opportunities • Explore facets of a tech start-up including design, back-end development, and quality assurance

Central Saint Martins, University of the Arts London

Iowa State University Student Blogger

Iowa State University Admissions Communications, Ames, Iowa Spring 2015 to Present Creativity, Empathy, Communication, Efficiency, Articulation • Discuss collegiate life and opportunities in weekly blog posts for the university admissions marketing team

Vice President

Phi Kappa Psi Iowa Beta, Ames, Iowa Fall 2015

London, England Spring 2016 Product Design Integrated Study Abroad Program

Honoraries Cardinal Key Honors Society

Leadership, Organization, Direction, Innovation, Decision

One Half of 1% of all Seniors Eligible for Admission, Iowa State’s Highest Honorary

• Facilitate direction of 90-member organization • Appoint and direct committee chairs • Analyze bylaws and governing documents

4.6% of Iowa State University Undergraduate Students

Student Admissions Representative

Iowa State University Admissions, Ames, Iowa Spring 2014 to Present Branding, Public Speaking, Flexibility, Reliability, Versatility • Lead tours and answer questions for prospective students and their families

Customer Service

That One Cupcake Place, Cedar Rapids, Iowa December 2012 to Present Customer Satisfaction, Quality, Accountability, Resourcefulness, Expedience • Ensure customer satisfaction with walk-in and custom orders • Work with owners to prepare, decorate, and display product and maintain a clean work environment

First-Year Honors Seminar Co-Leader

Iowa State University Honors Program, Ames, Iowa Fall 2014 Responsibility, Guidance, Teamwork, Planning, Professionalism • Organize semester-long curriculum to meet course requirements and goals for twelve first-year college students • Create lesson plans for twice-weekly class meetings

Iowa State Honors Program Phi Kappa Phi Honors Society

Top 7.5% of Iowa State University Second-Semester Juniors

Proficiency Adobe Illustrator, InDesign, and Photoshop Microsoft Office Solidworks KeyShot

Indulgence

Running Bicycling Water skiing Espresso Public Radio Local adventure Late night comedy Traveling Politics International news

Adam Parker Goldberg adamparkergoldberg.com aparkergoldberg@gmail.com 1.319.389.8256