Adam Parker Goldberg Innately curious and lured by exploration, I strive to apply design to connecting people with products, processes, services, brands, and one another.
Contents Furniture
4
Social Impact
10
Personal Health
20
Sustainability & System
32
Resume
38
Design a flat-pack piece of furniture, free of connecting elements. Create packaging for the design and directions for assembly.
Furniture | Packaging | Logo
Exploring limitations of Wood
Developing Form
Functional Package Design
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Water Transportation and Hand Sanitation Station Design a product or system that allows people to wash and clean themselves using less water and/or lower water temperatures.
Social Impact | Sustainability
Interviews Discussed challenges with personal hygiene experienced first-hand by a Peace Corp volunteer in Burkina Faso and doctor in Ethiopia.
Cultural Probes Sought inspiration from people living in boats along the Regents Canal with limited water.
Secondary Research Analyzed similar design projects, extracting expressed and foregone observations and opportunities.
There exists some very clever proposals for water transportation and for hand sanitation. Yet, I was unable to find one, concise solution.
Juxtaposition of two seemingly conflicting constructs: (1) an apparent need to increase hand washing
Created by Sergey Demushkin from the Noun Project
(2) an equally-important need to conserve water due to a lack of readyaccess
Created by Pumpkin Juice from the Noun Project
Key Objectives:
Created by Gregor Cresnar from the Noun Project
• Easy to build • Easy to maintain
Created by Gregor Cresnar from the Noun Project
• Relatively cheap • Good quality
Created by Gregor Cresnar from the Noun Project
• Comprehensive • Concise • Few Components
• Sustainable composition • Durable
Created by Gregor Cresnar from the Noun Project
• Reduce water usage • Promote hygiene Created by Gregor Cresnar from the Noun Project
Create a concise and comprehensive solution for people to collect, transport, and distribute water all within one design, thereby simplifying and promoting personal hygiene in developing areas.
Mass-producible, flat-pack, locallyassembled design comprised of simple components, which can be replaced on an individual basis.
Serving as a second layer of protection, Acquired insight: users enjoy the mist a strong material similar to the sensation. Instead of using a complex Lifesack and Platypus Softbottle. pressurized container, though, a simple spray tap. Mist also limits peruse consumption and thus frequency of refilling.
Insight from inquiry: liquid soap is sold in the market, providing women with a revenue.
When the tank is rid of water, the container is let down and the legs are rearranged to form handles that guide the rotating barrel.
Inspiration from existing design: footpedal-activated water control.
A
A
NO.
PART NAME
MATERIAL
MANUFACTURE
TWINE TITLE WATER TRANSPORTATION AND HAND WASHING STATION DOCUMENT TYPE GENERAL ARRANGEMENT SCALE DRAWING NUMBER SHEET NUMBER DATE OF ISSUE
QTY.
A cost-conscious, environmentally-thoughtful, socially-empowering, hygienically-effective, and water-conservative, efficient design that can be arranged both as a rolling water transportation tank and as a hand washing station for people in developing countries.
nnerview
Innerview
With a focus on business strategy, explore potential startup opportunities and apply design thinking in developing a product, process, and/or service.
nnerview
Startup | Medical Technology | Personal Health
What if people with medical conditions such as diabetes and people in dangerous environments alike could continuously regulate personal health and wellness with the accuracy of a blood examination, convenience of a thermometer, and analysis of a personal nutritionist.
Observation
Remote
Intimate
Data Collection
Manual
Automated
Existing technology comprises of either comprehensive analysis at specific time or continuous observation of select, specific data. Means of measuring varies from intimately invasive yet accurate to relatively removed and self-reported.
Analysis
Generic
Personalized
Response
Passive
Active
Analysis varies from reactive personalized advice to proactive generalized recommendation. Device response varies from passive guidance to active intervention.
Noting that new technology often enters the market via early adopters, design for adventurers, disaster response teams, and military personnel.
The Business Model Canvas Key Activities
Key Partners
Designed for:
Value Propositions
Designed by:
Customer Relationships
Date:
Version:
Customer Segments
The Value Proposition Canvas Value Proposition Customer Segment
Gain Creators
Key Resources
Channels
Products & Services
Gains Customer Job(s) Pains
Revenue Streams
Cost Structure
Pain Relievers
of this license, visit: 3.0 Unported License. To view a copy Commons Attribution-Share Alike Francisco, California, 94105, USA. This work is licensed under the Creative 171 Second Street, Suite 300, San or send a letter to Creative Commons, http://creativecommons.org/licenses/by-sa/3.0/
strategyzer.com
: Strategyzer AG
The makers of Business Model
Generation and Strategyzer
: Strategyzer AG
The makers of Business Model
Generation and Strategyzer
strategyzer.com
Created by Gregor Cresnar from the Noun Project
Society is exponentially more connected and interdependent.
Created by Gregor Cresnar from the Noun Project
Proactive health prevention is preferred to reactive treatment.
Created by Gregor Cresnar from the Noun Project
Privacy and personal security is increasingly valued.
Products, processes, and services are becoming more personalized. Created by Gregor Cresnar from the Noun Project
Your blood sugar is slighly higher than normal.
nnerview
35 mg/dL
Your pulse slightly higher than usual. Include some antioxidants and protein in your next meal. Your temperature is climbing at a dangerous rate, take a moment to cool down.
Log Out
nnerview
sign in to look inside
Privacy Activate
Protein
Heart Rate
Potassium
Cholesterol
Glucose
Hormones
Alcohol
Foreign Bacteria
Temperature
Medication
Oxygen
White Blood Cell Count
Privacy
HDL
Cholesterol
Log Out
nnerview
LDL Privacy
Measuring data ranging from glucose levels to heart rate to hormones via a small monitor inserted alongside a vein in the upper arm, Innerview provides users with both continuous, comprehensive tracking of personal health and subsequent, personalized recommendations to prevent crises and, broadly, manage wellness.
nnerview
nnerview
Senior Thesis
Address the flawed reusable bag initiative by creating a more effective system that promotes usage, reduces plastic bag waste, and ultimately raises awareness of individuals’ sustainable impact.
Sustainable Design | System | Senior Thesis
Secondary Research Explored existing insights and proposals regarding the environmental crisis.
Parallel Insights Investigated a similar challenge, disposable and reusable cups at coffee shops, via trash analysis, the POEMS research method, and a survey of consumers.
User and Product Journey Analysis Analyzed journey of common grocery shopper and, likewise, plastic verses reusable bag journey.
Sustainability is respected but not a priority. Moreover, using a reusable bag is inconvenient, requires timely access and remembrance, and - at traditional grocery stores - subject to a negative social stigma (i.e. being “that guy�).
Ultimately individuals drive change within and through companies, cities, and countries.
Project Timeline Opportunity Space Analysis Primary and Secondary Research Divergent Idea Generation Convergent Concept Iteration (Current) Modeling User Testing Concept Refinement Rinse and Repeat Final Presentation
adamparkergoldberg.com aparkergoldberg@gmail.com @AdamParkGold 1.319.389.8256
Adam Parker Goldberg Innately curious and passionately invested, I yearn to explore and discover opportunities for innovation.
Experience
Education
Creative Brand Strategy & User Engagement Intern
Iowa State University
Flipgrid, Minneapolis, Minnesota Summer 2016 to Present
Research, Strategy, User Experience Design, Quality Assurance, Image
Ames, Iowa Expected Graduation: Spring 2017 Bachelor of Industrial Design
• Work with user engagement team to develop creative business planning • Develop company voice and communicate with users via email and blog posts • Reach out to prospective users and explore growth opportunities • Explore facets of a tech start-up including design, back-end development, and quality assurance
Central Saint Martins, University of the Arts London
Iowa State University Student Blogger
Iowa State University Admissions Communications, Ames, Iowa Spring 2015 to Present Creativity, Empathy, Communication, Efficiency, Articulation • Discuss collegiate life and opportunities in weekly blog posts for the university admissions marketing team
Vice President
Phi Kappa Psi Iowa Beta, Ames, Iowa Fall 2015
London, England Spring 2016 Product Design Integrated Study Abroad Program
Honoraries Cardinal Key Honors Society
Leadership, Organization, Direction, Innovation, Decision
One Half of 1% of all Seniors Eligible for Admission, Iowa State’s Highest Honorary
• Facilitate direction of 90-member organization • Appoint and direct committee chairs • Analyze bylaws and governing documents
4.6% of Iowa State University Undergraduate Students
Student Admissions Representative
Iowa State University Admissions, Ames, Iowa Spring 2014 to Present Branding, Public Speaking, Flexibility, Reliability, Versatility • Lead tours and answer questions for prospective students and their families
Customer Service
That One Cupcake Place, Cedar Rapids, Iowa December 2012 to Present Customer Satisfaction, Quality, Accountability, Resourcefulness, Expedience • Ensure customer satisfaction with walk-in and custom orders • Work with owners to prepare, decorate, and display product and maintain a clean work environment
First-Year Honors Seminar Co-Leader
Iowa State University Honors Program, Ames, Iowa Fall 2014 Responsibility, Guidance, Teamwork, Planning, Professionalism • Organize semester-long curriculum to meet course requirements and goals for twelve first-year college students • Create lesson plans for twice-weekly class meetings
Iowa State Honors Program Phi Kappa Phi Honors Society
Top 7.5% of Iowa State University Second-Semester Juniors
Proficiency Adobe Illustrator, InDesign, and Photoshop Microsoft Office Solidworks KeyShot
Indulgence
Running Bicycling Water skiing Espresso Public Radio Local adventure Late night comedy Traveling Politics International news
Adam Parker Goldberg adamparkergoldberg.com aparkergoldberg@gmail.com 1.319.389.8256