ParentMap's Education Toolkit | Contact ida@parentmap.com

Education Marketing Toolkit 2026 Get in front of the right families—at the right time.

Partner with

The Pacific Northwest’s No. 1 Parenting Media Brand

Why ParentMap Right Audience Parents actively evaluating schools — not passive browsers.

88% of our subscribers rely on ParentMap for education content.

Multi-Channel Reach Print, email, digital and events — surround families throughout their decision journey.

Trusted Environment 23 years as the Pacific Northwest’s leading parenting brand. Editorial credibility your ad inherits.

Proven Performance 132% above industry-average click-through rates. 34% email open rates. Numbers that translate to inquiries.

Five Ways to Reach Families Each product meets parents at a different moment in their school search.

Print

Meet the Schools

Email

Digital

ParentEd Talks

Annual Learning Issue + monthly presence

Dedicated school profile pages

Regional + targeted campaigns

Run-of-site ad packages

Expert-led webinar membership

232K monthly readership

Awareness to consideration

Several email options to reach your exact audience

Always-on visibility

Thought Leadership

Print + Digital Issues Timing and trust — when it matters most.

Annual Learning Issue October Published at peak school-search season. Covers early learning through high school placement, learning differences, AI in education and more.

Distributed free across Puget Sound and online.

Monthly Schools + Preschools Section Year-round Dedicated section featuring preschools, NWAIS-accredited and independent schools.

Keeps your school visible throughout the admissions cycle — not just during open enrollment.

82% of consumers say they trust print ads the most when making a purchase decision.* *Source: MarketingSherpa, Harvard Business Review

Print Rates + Specs

Size

Seattle, Eastside, South Sound and Snohomish

Size

7-12X

1-6X

Full page

$3,724

$4,178

3/4 page

$2,978

$3,342

1/2 page H&V

$2,048

$2,298

1/4 page

$1,175

$1,316

1/8 page H&V

$689

$773

South Sound/Snohomish

7-12X

1-6X

Full Page No bleed: 7.38" W x 9.75" H

Full page

Full Circulation

Ad Sizes (Monthly + Annual Guides)

Seattle or Eastside

3/4 page

$2,789 $2,230

$3,162 $2,529

With bleed: Print area is 8.38" W x 10.875" H PLUS ADD 0.125" bleed all sides (final dimensions will be 8.625" W x 11.125" H)

1/2 page H&V

$1,535

$1,739

1/4 page

$878

$995

No bleed: 7.25" W x 9" H With bleed: Print area is

1/8 page H&V

$517

$584

8.25" W x 10.5" H PLUS ADD 1/4" bleed all sides

3/4 V

6" W x 9.75" H

For Annual Guides:

(final dimensions will be 8.75" W x 11" H)

Annual Guides Size

3X

1X

Full page

$3,636

$4,545

1/2 page H&V

$2,000

$2,500

Size

7-12X

1-6X

1/4 page

$1,146

$1,432

Full page

$1,862

$2,111

1/8 page H&V

$673

$841

3/4 page

$1,490

$1,687

1/2 page H&V

$1,025

$1,160

1/4 page

$586

$665

1/8 page H&V

$345

$392

1/8 V

1.85" W x 4.85" H

1/8 H

3.85" W x 2.25" H

1/2 V

3.85" W x 9.75" H

1/4

3.85" W x 4.85" H

1/2 H

7.75" W x 4.85" H

Fine Print • All ParentMap rates shown are per month/per issue.

• Annual guide rates are one-time rates.

• All rates are net; agency will gross up the rates accordingly.

• Premium placement: Additional 15% for full-page ads on pages three, five, inside back cover and back cover.

• Print ads must be CMYK, 300 DPI, print-ready PDF files; contact production@parentmap.com for detailed specifications and a link to printer PDF settings.

Meet the Schools

ADVERT IS EM ENT

ADVERT IS EM ENT

MEET THE SCHOOLS EAST

MEET THE SCHOOLS SOUTH

Tell your story in your own words.

SCHOOL NAME HERE

IN MULTIPLE REGIONS

Grades K-8 Accreditation 24023 51st Ave SE, Woodinville, WA 98072 (425) 424-0800 • NWAIS status? schoolwebsite.com Lorem Ipsum has been the industry’s standard dummy

A dedicated profile in ParentMap’s print/digital edition – and inclusion in our digital roundup.

• Highlight your programs and philosophy — in a format parents already trust.

• Showcase what differentiates your school from nearby options.

• Appear in a curated editorial environment — not a generic directory.

SCHOOL NAME HERE AND HERE Grades K-8 Accreditation 24023 51st Ave SE, Woodinville, WA 98072 (425) 424-0800 • NWAIS status? schoolwebsite.com

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages containing Lorem.

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages containing Lorem.

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make containing Lorem Ipsum. 160 words

text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages containing Lorem. 65 words

SCHOOL NAME HERE AND HERE Grades K-8 Accreditation 24023 51st Ave SE, Woodinville, WA 98072 (425) 424-0800 • NWAIS status? schoolwebsite.com

SCHOOL NAME HERE

Grades K-8 Accreditation 24023 51st Ave SE, Woodinville, WA 98072 (425) 424-0800 • NWAIS status? schoolwebsite.com Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages containing Lorem. 65 words

A dedicated profile in ParentMap’s print edition – and inclusion in our digital roundup.

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages containing Lorem.

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum

Full page: $1,995 ½ page: $1,095 | ¼ page: $795 2 / PA R E N T M A P. C O M

passages containing Lorem.

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make containing Lorem Ipsum. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make containing Lorem Ipsum. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make containing standard dummy text ever since the 1500s Lorem Ipsum. 240 words

Move families from awareness to consideration.

Print + digital increases online campaign effectiveness by 400%.* *Source: Broadstreet Ads

PA R E N T M A P / N O V E M B E R 2 0 2 6 / 3

Email Precision targeting — the right family, the right moment.

Sponsor Resource Emails Preschools + Montessoris January Education Programs February | September | October November NWAIS Schools October Additional themed sends available

eNews Regional eNews placements High-frequency touchpoints in an engaged inbox

Targeted Emails Target by location, age of kids, household income, education level and more Your message, their inbox

69K+

email subscribers

34%

average email open rate

15%

increase in eNews clicks on client ads (2 year trend)

10%

increase in Sponsor Resource eNews clicks in 2025

Email Rates Sponsor Resource eNews

Region

Seattle/ North Sound

Eastside

South Sound

All Regions

Email List Size*

30,000+

19,000+

12,000+

61,000+

$475

$450

$300

$1,025

Sponsor Resource Box 300 x 200 pixel image, headline and copy blurb up to 130 characters of text *Email list sizes subject to change.

Ad placement is based on the order of reservation and are first come, first served.

Email Rates Region Email List Size*

Seattle/North Seattle/North Sound Sound The Latest Weekender

Eastside The Latest + Weekender

South Sound The Latest + Weekender

30,000+

30,000+

$450

$450

$450

$400

$400

$400

$400

$350

$350

$350

$350

$300

$250

$250

$250

$225

19,000+ (2X) 14,000+ (2X)

Native Ad 1

A

300 x 200 pixel image, headline and copy blurb up to 150 characters of text

B

300 x 200 pixel image, headline and copy blurb up to 150 characters of text

C

300 x 200 pixel image, headline and copy blurb up to 150 characters of text

A C

Native Ad 2

Native Ad 3

Content Box #1, #2

headline and D 300 x 200copypixelblurbimage, up to 135 characters of text

*Email list sizes subject to change

B

D

D

Digital Always-on visibility on the Northwest’s leading parenting site.

Web Packages Platinum Package $950

27,500 impressions Interstitial + Native + Billboard + more Premium Package $650

20,000 impressions Interstitial + Native + Billboard + more Deluxe Package $475

20,000 impressions Native + Billboard + Half-page + more

ParentMap.com

7M

3M

14x

14x

pageviews / year

industry-average CTR

sessions / year

increase in email ad CTR (2024)

Web Specs

Native

Half-Page 300 x 600

Medium Rectangle 300 x 250

300 x 200 pixel image, headline and copy blurb (up to 150 characters of text)

C

Headline

E

Take Lorem ipsum dolor sit amet,consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

More

E

A

Headline Take Lorem ipsum dolor sitamet consectetur adipiscing elit, sed do eiusmod tempor do eiusmo tempor incididunt.

More

A

Interstitial 640 x 480, 300 x 250

Billboard 970 x 250

*must be static

Leaderboard 728 x 90, 320 x 100 D Site popup Site popup

B B Ad Specs

• ParentMap.com ads may be animated; eNews ads must be static.

• Digital ads must be RGB; 72 or 96 DPI; JPG, PNG or GIF format; file size under 100 KB. Please provide the URL you wish the ad to link to.

• Contact us to discuss animated/video formats and custom targeting options.

(Tracking links may be provided for web ads only; email ad links must be non-

• Rates subject to change based on web traffic.

tracking. If no URL is provided, we will link to your homepage.)

ParentEd Talks Presenting Partner: Seattle Children’s Hospital

More than a webinar. A live conversation between leading experts and your families.

Parents are turning to schools for support on screen time, anxiety, social pressure and more. ParentEd Talks gives every family in your community a year-long seat at the conversation — without adding work for your team.

What’s Included • Eight live lunch-hour conversations a season, moderated by Dr. Laura Kastner (UW clinical professor, author of “Getting to Calm”), with leading voices like Jonathan Haidt, Cara Natterson, John Gottman and Dan Siegel • Live audience questions throughout — plus a new extended Q&A with Dr. Kastner on Zoom after each speaker signs off • A year-long on-demand library of replays — every family can participate on their schedule

99% of 2025–2026 attendees say

they would recommend ParentEd Talks to a friend.

270

147K

6

SCHOOLS

FAMILIES

STATES

• A full promotional library — emails, graphics, social copy, ready to share • MERIT (STARS) credit hours for staff (WA)

events@parentmap.com

Let’s Build Your Plan Every school has unique goals, strategies and budgets.

We’ll create a customized multi-channel approach to help you connect with the right families in your community who are actively seeking the best educational opportunities.

Contact me today!

Ida Wicklund | ida@parentmap.com or 206-972-3512 Senior Advertising + Partnerships Manager