Why ParentMap
Right Audience
Parents actively evaluating schools — not passive browsers. 88% of our subscribers rely on ParentMap for education content.
Trusted Environment
23 years as the Pacific Northwest’s leading parenting brand. Editorial credibility your ad inherits.
Multi-Channel Reach
Print, email, digital and events
— surround families throughout their decision journey.
Proven Performance
132% above industry-average click-through rates. 34% email open rates. Numbers that translate to inquiries.
Five Ways to Reach Families
Each product meets parents at a different moment in their school search.
Annual Learning Issue + monthly presence
Expert-led webinar membership Print Meet the Schools
Dedicated school profile pages Regional + targeted campaigns
232K monthly readership Awareness to consideration
ParentEd Talks
Run-of-site ad packages
Several email options to reach your exact audience Always-on visibility Thought Leadership
Print + Digital Issues
Timing and trust — when it matters most.
Annual Learning Issue
October
Published at peak school-search season. Covers early learning through high school placement, learning differences, AI in education and more. Distributed free across Puget Sound and online.
Monthly Schools + Preschools
Section
Year-round
Dedicated section featuring preschools, NWAIS-accredited and independent schools. Keeps your school visible throughout the admissions cycle — not just during open enrollment.
82% of consumers say they trust print ads the most when making a purchase decision.*
*Source: MarketingSherpa, Harvard Business Review
Seattle or Eastside
Page
Full Circulation
Eastside, South Sound and Snohomish
Annual Guides
Sound/Snohomish
Fine Print
• All ParentMap rates shown are per month/per issue.
• Annual guide rates are one-time rates.
• All rates are net; agency will gross up the rates accordingly.
• Premium placement: Additional 15% for full-page ads on pages three, five, inside back cover and back cover.
• Print ads must be CMYK, 300 DPI, print-ready PDF files; contact production@parentmap.com for detailed specifications and a link to printer PDF settings.
Meet the Schools
A dedicated profile in ParentMap’s print/digital edition – and inclusion in our digital roundup.
• Highlight your programs and philosophy — in a format parents already trust.
Full page: $1,995 ½ page: $1,095 | ¼ page: $795
A dedicated profile in ParentMap’s print edition –and inclusion in our digital roundup.
• Showcase what differentiates your school from nearby options.
• Appear in a curated editorial environment — not a generic directory.
Move families from awareness to consideration.
Print + digital increases online campaign effectiveness by 400%.*
*Source: Broadstreet Ads
Preschools + Montessoris
January
February | September |
Regional eNews placements
High-frequency touchpoints in an engaged inbox
Target by location, age of kids, household income, education level and more Your message, their inbox
Email Rates
Resource
Sponsor Resource Box
300 x 200 pixel image, headline and copy blurb up to 130 characters of text
Platinum Package $950
27,500 impressions
Interstitial + Native + Billboard + more
Premium Package $650
20,000 impressions
Interstitial + Native + Billboard + more
Deluxe Package $475
20,000 impressions
Native + Billboard + Half-page + more
Web Specs
ParentEd Talks
Presenting Partner: Seattle Children’s Hospital
More than a webinar. A live conversation between leading experts and your families.
Parents are turning to schools for support on screen time, anxiety, social pressure and more. ParentEd Talks gives every family in your community a year-long seat at the conversation — without adding work for your team.
What’s Included
• Eight live lunch-hour conversations a season, moderated by Dr. Laura Kastner (UW clinical professor, author of “Getting to Calm”), with leading voices like Jonathan Haidt, Cara Natterson, John Gottman and Dan Siegel
• Live audience questions throughout — plus a new extended Q&A with Dr. Kastner on Zoom after each speaker signs off
• A year-long on-demand library of replays — every family can participate on their schedule
99% of 2025–2026 attendees say they would recommend ParentEd Talks to a friend.
270 SCHOOLS
147K FAMILIES 6 STATES
• A full promotional library — emails, graphics, social copy, ready to share
• MERIT (STARS) credit hours for staff (WA)