ParentMap Media Kit 2025

The Pacific Northwest’s No. 1 Parenting Media Brand

Media Kit

From ‘Popcorn to Broccoli’ Fueling parents along their journey of raising great kids Dear Prospective Advertisers and Partners, Child-rearing, the ultimate “learn on the job” experience, is a journey like no other. To borrow from ParentMap’s whimsical tagline that embraces our brand’s essence, “Parenting... it’s a trip!”

From infancy to graduation and beyond, the path of parenthood is a continuous voyage of growth and discovery, each step bringing us closer to becoming the parents we aspire to be.

ParentMap’s commitment is to provide our readers with a well-rounded source of parenting nourishment.

Our content ranges from thought-provoking insights on various “ages and stages” and significant family developments (what we affectionately refer to as the broccoli) to inspiring ideas for family adventures and enriching experiences (the popcorn!).

This balanced daily diet of knowledge and enjoyment is built upon a few fundamental principles, derived from our collective experience and insights gained over our 20-year history: 1/ We believe that every parent, with the right support, possesses the innate instincts and abilities to be their child’s most vital lifelong teacher.

2/ We acknowledge that we don’t have all the answers, but our dedication drives us to diligently and curiously seek out those answers and share them with our readers.

3/ We understand that it takes a supportive village, tailored to each family’s unique circumstances, to nurture every child towards their fullest potential.

This final point is paramount. Harnessing the abundant resources within our extensive and above-average community is at the core of ParentMap’s mission to inform, inspire and assist every family on their distinctive journey.

We view your business as an essential collaborator, a fellow traveler, in championing this mission, with a focus on fostering community connection, advocacy, support, service, education and entertainment for every Pacific Northwest (PNW) family.

As we continue our journey into 2025 and beyond, we are excited to introduce new, trending content on critical topics such as the environment, legislative action, public school insights and more local and faraway adventures. Together, we can continue to support and empower families across the PNW. Thank you for being a part of our shared journey.

Warm regards,

Alayne Sulkin, Publisher 2

Media Kit

Reader Demographics Reach our ever-growing audience of highly engaged parents

Location

83%

Readers find advertisements across ParentMap channels to be relevant to their family.

AGES

25–34 years old

Male 8% Female 92%

12%

35–44 years old

45–54 years old

56%

22%

Lorem ipsum

30%

Seattle

26%

Eastside

25%

South Sound

17%

North Sound

61%

White/Caucasian

18%

Asian/Pacific Islander

6%

Multiracial

5%

Hispanic/Latino

2%

African American/Black

<1%

American Indian/Alaskan Native

Ages of children

83% married

have two or more children

89%

20% 29% 0-2 16+ yrs old 20%

12%

yrs old

39%

12%

3-5 yrs old

21%

10-12 yrs old

college or technical degree

29%

13-15 yrs old

39%

21%

42%

6-9 yrs old 42%

Ethnicity

$

73% household income of

$100K+

Sources: 2024 ParentMap Reader Survey, Google Analytics 4

3

The

Universe At home, on the go and wherever families adventure!

Print

Web

Email + Social

232,000 monthly readership

7 million pageviews per year

70,000+ email subscribers

109,000 monthly circulation

1.8 million calendar pageviews per year

135,000 social media followers

87% of readers discover products + services for their family regularly through advertising found on ParentMap.

Seattle Edition

A PNW SUPERPOWER Whether they’re seeking the best play spot to escape the infamous Seattle rain or a strollerfriendly hike with a stunning view, local parents turn to our regionalized content for essential oxygen.

Our monthly magazine issues and annual guides are distributed at hundreds of convenient locations around the greater Puget Sound area — schools, libraries, community centers, doctor’s offices, museums and many more.

4

Snohomish

Everett

Seattle

Eastside Edition Bellevue

South Sound Edition Tacoma

Media Kit

Magazine

FREE

at hundreds of locations around Puget Sound and online

Many advertisers assume print advertising is outdated and ineffective when in reality, 82% of consumers say they trust print ads the most when making a purchase decision. And when combined with digital ads, print has the power to increase the effectiveness of online campaigns by a whopping 400%!*

Annual Print + Digital Guides Summer Camps + Activities Guide | March

This fun-seeking guide to summertime play and learning includes scads of the best regional activities, outings and travel ideas.

Family Adventure Guide | May + November

Our seasonal guides to PNW fun for Puget Sound–area families and tourists alike feature top getaways, hidden gems and awesome attractions. With additional distribution at SeaTac Airport, Washington State Ferries, and travel brochure racks across the sound, this guide reaches our audience just when they need it.

ParentMap’s monthly magazine delivers expert insights and local resources to support every parent’s goal: raising happy, healthy kids. Align your brand with trusted, award-winning content on topics that matter most to our readers and your audience.

*Summer and winter editions

Insiders’ Guide | July

Produced by parents in the know for parents on the go, ParentMap’s annual “best-of” guide showcases familyfavorite local experiences and services, including the top places to play, learn, shop, dine, explore and so much more!

ParentMap Learning | October

From cradle to college, this annual educationthemed issue provides in-depth reporting on early learning, the latest research, and school and enrichment options.

NWAIS Schools Guide | October

ParentMap’s NWAIS Schools Guide features dozens of Puget Sound–area private school options, all accredited by the Northwest Association of Independent Schools.

• Education • Camps + Classes • Arts + Activities • Wellness + Safety • Community Building • Out + About • Trending Topics • Parenting Q&A • Resource Roundups

*Sources: MarketingSherpa, Harvard Business Review

5

Media Planner January

February

March

April

Health + Wellness

The Community Issue

Spring Reset

Community Superheroes

Resource Sections Camps + Activities Schools + Preschools + NWAIS Oral Health + Wellness Birthdays + Celebrations

Resource Sections Camps + Activities Schools + Preschools + NWAIS

Resource Sections

Camps + Activities Schools + Preschools + NWAIS Birthdays + Celebrations Montessori Schools Spring Arts Guide

Resource Sections Camps + Activities Schools + Preschools + NWAIS

Annual Guide

Summer Camps + Activities Guide (distributed in Feb., inserted in March print)

May

June

July

August

Celebrating Parenthood

Welcome Summer

The Play Issue

Last Hurrahs of Summer

Resource Sections

Resource Sections

Resource Sections

Camps + Activities

Camps + Activities

Schools + Preschools +

Schools + Preschools +

NWAIS

NWAIS Birthdays + Celebrations

Arts + Activities Schools + Preschools + NWAIS Birthdays + Celebrations

October

November

December

The Every Child Issue

Season of Giving

Arts + Activities Schools + Preschools +

Celebrate Winter

Resource Sections Arts + Activities: Fall Arts Guide

Schools + Preschools + NWAIS

NWAIS

Rainy Day Play

Harvest + Halloween

Gift Guide

Annual Guides

Annual Guide

Learning Guide

6

NWAIS

Insiders’ Guide

Resource Sections Resource Sections

Summer Play + Fun

Arts + Activities Schools + Preschools +

Annual Guide

Summer Family Adventure Guide

Ready, Set, Back-to-School

NWAIS

Resource Sections

Oral Health + Wellness

Annual Guide

September

Camps + Activities Schools + Preschools +

Winter Family Adventure Guide

Resource Sections Schools + Preschools + NWAIS Faith-based Programs Gift Guide

Media Kit

Mark Your Calendars 2025 Print Deadlines

Issue

Space Deadline

Final Ad Due

Distribution

January

12/3

12/5

12/30

February

1/3

1/6

1/29

Summer Camps + Activities Guide

1/9

1/10

2/28

March

2/5

2/6

2/28

April

3/5

3/6

3/28

Summer Family Adventure Guide

3/27

3/28

4/29

May

4/4

4/7

4/29

June

5/7

5/8

5/30

Insiders’ Guide

5/29

5/30

6/27

July

6/2

6/3

6/27

August

7/7

7/8

7/30

September

8/6

8/7

8/29

NWAIS Schools Guide

8/8

8/11

9/30

Learning

8/28

8/29

9/30

October

9/4

9/5

9/30

Winter Family Adventure Guide

9/29

9/30

10/30

November

10/3

10/6

10/30

December

11/3

11/4

11/26

Ad Sizes (Monthly + Annual Guides) Full Page No bleed:

1/8 V

8" W x 9.75" H

1.85" W x 4.85" H

With bleed:

Print area is 9" W x 10.875" H PLUS ADD 1/4" bleed all sides (final dimensions will be 9.5" W x 11.375" H)

For Annual Guides:

3/4 V

6" W x 9.75" H

No bleed: 7.25" W x 9" H With bleed: Print area is 8.25" W x 10.5" H PLUS ADD 1/4" bleed all sides (final dimensions will be 8.75" W x 11" H)

1/8 H

3.85" W x 2.25" H

1/2 V

3.85" W x 9.75" H

1/4

3.85" W x 4.85" H

1/2 H

7.75" W x 4.85" H

Family Adventure Guide ad sizes not shown here. Please see ad sizes on page 9.

7

Full Circulation

Seattle, Eastside, South Sound and Snohomish

Size

7-12X

1-6X

Size

7-12X

1-6X

Full page

$3,724

$4,178

Full page

$2,789

$3,162

3/4 page

$2,978

$3,342

3/4 page

$2,230

$2,529

1/2 page H&V

$2,048

$2,298

1/2 page H&V

$1,535

$1,739

1/4 page

$1,175

$1,316

1/4 page

$878

$995

1/8 page H&V

$689

$773

1/8 page H&V

$517

$584

South Sound/Snohomish

Calendar Ads

Size

7-12X

1-6X

Full page

$1,862

$2,111

3/4 page

$1,490

$1,687

1/2 page H&V

$1,025

$1,160

1/4 page

$586

$665

1/8 page H&V

$345

$392

Size

Available in monthly issues only

Full Circulation Dedicated

Vertical: 1.85" W x 8.4" H Horizontal: 8" W x 2" H

Native

$800

Includes 2.5" W x 2.5" H photo, event name, event date(s), text up to 150 characters and website link (must be a short URL).

Size 3X

1X

Full page:

Full page

$3,636

$4,545

No bleed: 7.5" W x 8.375" H

1/2 page H&V

$2,000

$2,500

PLUS ADD 1/4" bleed all sides

1/4 page

$1,146

$1,432

$673

$841

1/8 page H&V

*$1,564

Family Adventure Guides

Annual Guides

82% of consumers say they

trust print ads the most when making a purchase decision.* *Sources: MarketingSherpa, Harvard Business Review

8

Seattle or Eastside

2X

1X

$2,310 $3,003

With bleed: Print area is 8" W x 9" H (final dimensions will be 8.5" W x 9.5" H)

1/2 page V: 3.625" W x 8.375" H $1,213

$1,559

1/2 page H: 7.5" W x 4" H

$1,213

$1,559

1/4 page: 3.625" W x 4" H

$647

$785

Fine Print • All ParentMap rates shown are per month/per issue.

• Annual guide rates are one-time rates.

• All rates are net; agency will gross up the rates accordingly.

• Production charge for ad design: $75/hour ($50 minimum).

• Premium placement: Additional 15% for full-page ads on pages three, five, inside back cover and back cover.

• Print ads must be CMYK, 300 DPI, print-ready PDF files; contact production@parentmap.com for detailed specifications and a link to printer PDF settings.

Media Kit

Digital

It’s no secret:

Parents are busy!

That’s why ParentMap reaches parents across the entire digital ecosystem — through our website, in their inbox, on their favorite social networks and on their phone.

• 70,000+ email subscribers

• 43% increase in email ad click-through rates in 2024 • 33% average email open rate

• 7 million website views per year • 3 million website sessions per year

• 6% increase in web ad click-through rates in 2024

We are proud to call ParentMap our partner.

Seattle-area parents, educators and professionals rely on ParentMap for excellent content, resources and activities. Most recently, they partnered with us to celebrate incredible local young activists and leaders in our community through the It Starts With You(th) feature.

— Carra Egan, Senior Communications Officer, Bill & Melinda Gates Foundation, Discovery Center ParentMap partner since 2006

9

ParentMap.com

Washington’s leading website for parents

D

ParentMap’s run-of-site packages deliver click-through rates of over 14X the internet average of .05%.* *Source: Broadstreet Ads, Inc.

C

E

Web Packages Platinum Package $950

Deluxe Package $475

• • • • • •

• • • • •

27,500 impressions Interstitial Native Billboard Half-page Medium rectangle Leaderboard

20,000 impressions Native Billboard Half-page Medium rectangle Leaderboard

Premium Package $650 20,000 impressions • • • • • •

10

Interstitial Native Billboard Half-page Medium rectangle Leaderboard

B

A

Media Kit

Web Specs Leaderboard 728 x 90, 320 x 100

Medium Rectangle 300 x 250 A A

B B

Billboard 970 x 250

Half-Page 300 x 600

C D

Native

300 x 200 pixel image, headline and copy blurb (up to 150 characters of text)

E

Interstitial 640 x 480, 300 x 250 *must be static

Headline Take Lorem ipsum dolor sit amet,consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

E

More

Headline Take Lorem ipsum dolor sitamet consectetur adipiscing elit, sed do eiusmod tempor do eiusmo tempor incididunt.

Site popup

Site popup

More

Ad Specs • Digital ads must be RGB; 72 or 96 DPI; JPG, PNG or GIF format; file size under 100 KB. Please provide the URL you wish the ad to link to.

(Tracking links may be provided for web ads only; email ad links must be non-tracking.

If no URL is provided, we will link to your homepage.)

• ParentMap.com ads may be animated; eNews ads must be static.

• Contact us to discuss animated/video formats and custom targeting options.

• Rates subject to change based on web traffic.

11

Reach more than

70,000+ highly

engaged Puget Sound parents with our weekly emails.

Email The Latest

Weekly updates on the latest parenting news, trends and tips, with three versions for Greater Seattle, Eastside and South Sound.

70,000+

subscribers and growing

43%

increase in email ad click-through rates in 2024

Weekender

33%

Weekly round-up of the hottest events and activities, with three versions for Greater Seattle, Eastside and South Sound.

Themed

Weekly themed topics, such as food, travel, holidays, seasonal fun and more.

Sponsor Resource

Special themed emails with sponsored content. Topics include summer camps, preschools, rainy-day play, birthdays and more!

12

average email open rate

Focused regional sends to reach your target audience

Media Kit

The Latest + Weekender Emails Reach regionally-targeted families through weekly sends of The Latest newsletter, featuring current news and trends, and the Weekender newsletter, filled with the best local events and outings.

Click each product to see a sample

Region A

Email List Size*

Headline Take Lorem ipsum dolor sit amet,

Seattle/ Seattle/ North Sound North Sound The Latest Weekender

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Native Ad 1

A 300 x 200 pixel image, headline and copy blurb up to 150 characters of text

B Headline

Native Ad 2

300 x 200 pixel image, headline and copy blurb up to 150 characters of text

South Sound The Latest + Weekender

30,000+

30,000+

19,000+ (2X)

14,000+ (2X)

$450

$450

$450

$400

$400

$400

$400

$350

$350

$350

$350

$300

$250

$250

$250

$225

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Eastside The Latest + Weekender

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B

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C

More

Native Ad 3

300 x 200 pixel image, headline and copy blurb up to 150 characters of text

Content Box #1, #2

x 200 pixel image, headline D 300and copy blurb up to 135 characters of text

Headline Take Lorem ipsum dolor sit amet,

C

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D

D Headline

Headline

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*Email list sizes subject to change

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Email products are customized by geographic location for maximum engagement.

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13

Themed Emails Reach all ParentMap email subscribers in a single send with ParentMap Themed eNewsletters — packed with engaging, topic-focused content. Popular themes for parents include Health + Wellness, Education, Seasonal Outings, Travel and more!

Click here for a Themed eNews sample

A

Themed: All Regions

Headline Take Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. zzz

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Email List Size* Native Ad 1

A 300 x 200 pixel image, headline and copy blurb up to 150 characters of text

B C

Native Ad 2

300 x 200 pixel image, headline and copy blurb up to 150 characters of text

70,000+

Headline

B

Take Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. zzz

More

$750

$725

Native Ad 3

300 x 200 pixel image, headline and copy blurb up to 150 characters of text

Content Box #1, #2

D C 300 x 200 pixel image, headline and copy blurb up to 135 characters of text

$650

$550

Headline

C

Take Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. zzz

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*Email list sizes subject to change

D

14

D

Headline

Headline

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Media Kit

Sponsor Resource Emails Reach your ideal audience with the Sponsor Resource eNewsletters sent to a targeted audience by both region and theme.

Click here for a Sponsor Resource eNews sample

Region Email List Size*

Seattle/ North Sound 30,000+

Eastside

19,000+

South Sound 12,000+

All Regions

Headline

Headline

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Ages: All

Ages: All

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61,000+

Sponsor Resource Box

300 x 200 pixel image, headline and copy blurb up to 130 characters of text

$475 $450 $300 $900

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*Email list sizes subject to change.

Ad placement is based on the order of reservation and are first come, first served.

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Sponsor Resource eNewsletter Themes: • Summer Camps • Sports + Swim Camps

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• STREAM Camps • Language, Music and Arts Camps • Preschools • Educational Programs

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• Seasonal Fun + Activities • Outings + Adventures • Birthdays + Celebrations • And much more!

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15

Digital Specialty Products Giveaways Our giveaways are designed for maximum viral reach and offer a unique opportunity to engage with parents through web, email and social media.

Sponsored Giveaway on ParentMap.com $800 (plus $250 minimum prize value)

• Includes 10-day giveaway hosted on ParentMap.com • Giveaway promotion on ParentMap eNewsletter with sponsor name • Sponsor mention and link on eNews promotion(s) • Sponsor mention and tag on social media promotion(s) • Display ads on the giveaway page during the entry period • Run-of-site display ads on ParentMap.com

Web Calendar Native Ads The ParentMap Family Fun Calendar features the best Greater Seattle events and activities and receives the most traffic of all ParentMap content. Elevate your event’s visibility with a sponsored event listing on the calendar stream.

Includes a 300 x 200 image, event name, date(s), venue, city and link to the event website.

Two weeks $450

Four weeks $800

Our restaurant collection ranges from fine dining to fast casual, and the team at ParentMap is always willing to conceptualize and curate advertising strategies for each brand and brand focus. From sponsoring giveaways to eNewsletters and print ads, ParentMap works with you to find the best placement for your brand needs.

— Erin James, Marketing & Media Manager, Ascend Hospitality Group, ParentMap partner since 2019

16

Media Kit

Sponsored Content Align your brand with custom essential content that reaches ParentMap readers across print, web, social media and email.

Educate our audience with your expert knowledge on a variety of diverse topics including health and wellness, education, community services, family fun and more!

What a treasure to have ParentMap provide family-centric content for readers in Washington! We are confident in their expertise in providing factual and relevant information. DOH is proud to partner with ParentMap on sponsored articles and ads about COVID-19 mitigation strategies for families. Their staff is friendly, professional, passionate and thoughtful, and our collaboration has been well-received and successful.

— Gauri Gupta, MScPH, Center for Public Affairs, Washington State Department of Health ParentMap partner since 2021

How It Works 1

2

3

Our editorial team develops one-of-a-kind content in support of your brand’s marketing goals.

Content is featured in ParentMap magazine and/or promoted across ParentMap’s robust digital channels (including web, email and social).

Your brand message is amplified through partner messaging, logo placement and custom ads.

Digital and print packages available.

Print Only $4,500 | Digital Only $2,200 | Print + Digital $5,600 17

Targeted Sponsored Emails ParentMap’s targeted sponsored emails share your story with a specially curated audience and connects you to the exact demographic you want to reach.

Audiences can be targeted by: • Location (county, city, zip) • Number of kids • Ages of kids • Ages of parents • Household income • Level of education • And more!

$1,150

up to 20,000 readers

$1,575

21,000-30,000 readers

$1,950

31,000-40,000 readers

$2,250

41,000-50,000 readers

Larger lists available upon request. List size is based on targeting parameters and can be customized to fit your business’s goals and budget.

18

Media Kit

ParentEd Talks

ParentMap’s virtual speaker series brings parents, educators and professionals together with top experts to tackle today’s most pressing family challenges. Partner with us and connect your brand with engaged, thoughtful Pacific Northwest​parents!​

Series Presenting Sponsor

Series and individual event sponsorships available!

• Brand exposure in event marketing materials, including print and digital campaigns

Being a ParentEd Talks sponsor allows Seattle Children’s to help provide parents in our community nationally recognized parenting experts on a breadth of topics that best support their parenting journey.

— Heather Cooper, Health & Safety Communications Program Manager, Seattle Children’s

• Sponsor logo and custom video message in live event welcome slides and post-event recordings • Print ads alongside event marketing material • Sponsor mentions in event social media posts • And more!

Bring Expert Parenting Talks to Your School ParentMap is thrilled to bring back ParentEd Talks school memberships for the 2025–2026 season! Join our growing consortium of schools to provide families in your community free​ access to expert-led talks — because supporting parents means supporting kids. Membership includes free access to seven live virtual talks and video replays for your school community, hassle-free registration, ready-to-use marketing materials and MERIT (STARS) credit hours for staff. Pricing is based on enrollment.

19

Media Kit

2024–2025 ParentEd Talks Lineup 2025–2026 series lineup will be announced in summer 2025!

The Anxious Generation: Essential Strategies for Rewiring Childhood Jonathan Haidt, social psychologist and author of “The Anxious Generation” October 3, 2024

Level Up: Winning Strategies for Parents of Gamers Dr. Alok Kanojia, author and cofounder of Healthy Gamer November 7, 2024

Robert B. Brooks, Ph.D., and Sam Goldstein, Ph.D., co-authors of “Tenacity in Children” February 25, 2025

Harmony at Home: Successfully Navigating Parent-Child Differences Dr. Ann-Louise T. Lockhart, pediatric psychologist and parent coach March 20, 2025

Raising Digital Natives: Solutions for Healthy Screen Time Habits

From Chaos to Calm: Compassionate Discipline for Spirited Kids

Delaney Ruston, documentary filmmaker, author and physician

Joe Newman, author of “Raising Lions”

November 19, 2024

April 1, 2025

All in a Day’s Play: Boosting Brain Power Through Play

Let Go and Let Grow: Raising Confident, Independent Children

Teacher Tom, early childhood educator and author December 4, 2024

Lenore Skenazy, author of “Free-Range Kids” May 6, 2025

Navigating Neurodiversity: Strength-Based Support for ADHD Kids

From Conflict to Connection: The Hidden Forces Harming Your Marriage

Dr. Edward Hallowell, psychiatrist and New York Times best-selling author

Dené Logan, marriage therapist and author of “Sovereign Love”

January 16, 2025

May 20, 2025

Confident Conversations: Guiding Kids Through Puberty and Adolescence

Nurturing Resilience: Essential Coping Skills for Kids

Julie Metzger, founder of Great Conversations, and Peter Metzger, M.D. February 5, 2025

Dates and talk titles subject to change.

20

The Lost Art of Civility: Raising Respectful Kids

Janine Halloran, mental health counselor and founder of Coping Skills for Kids June 5, 2025

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