ParentMap 2019 Media Kit

Phinney Ridge North Bend Olympia Magnolia DuPont Lakewood Tacoma Gig Harbor Puyallup Federal Way Auburn Snohomish Kent Bonney Lake Enumclaw Graham Tukwila Seattle’s Renton Maple Valley Green Lake Snoqualmie Parenting Media BrandIssaquah Renton Redmond Mercer Island Bellevue Woodinville Fall City Duval Marysville Shore ne Carnation Kirkland Kenmore Edmonds Bothell Mill Creek Everett Mon oe Mukilteo Lynnwood Shoreline Lake Forest Park Seattle Greenwood Queen Anne Magnolia Ballard Georgetown Fremont Wallingford U-District Georgetown Rainier Valley Beacon Hill West Seattle Alki Columbia City Mount Baker Sod Central District Capital Hill Green Lake View Ridge Sand Point Maple Leaf North gate Crown Heights Lake City Wedgewood Interbay Belltown Chinatown-Inter national District Pioneer Square Eastlake South Lake Union Madison Park Madro na Clyde Hill Factoria Edmonds Lake Forest Park Seattle Greenwood Queen

#1

2019 MEDIA KIT

MISSION LIVING OUR VALUES IN 2019

At ParentMap, it’s our business to build an inclusive community that informs, engages and inspires Puget Sound parents and families — while having plenty of fun, too! To accomplish this important mission, our team follows four brand values:

Be the community for the community.

Be authentic.

Focus on the future.

Educate ourselves and others.

We’re dedicated to being there for our readers, from the scariest moments and biggest questions to the deepest joys of parenting.

So for all you do, thank you and welcome to the ParentMap family.

Alayne Sulkin

“ I love all the inclusive articles and shared essays.

This publication made us feel at home when we moved to Kirkland from Illinois two years ago.

“

What does this mean for you? It means that ParentMap understands what it means to be a parent because we’ve been there, too. It means that we act with integrity, establish trust through credibility and own our mistakes. It means that we’re focused on how to better serve families, that we never settle for the status quo and we aren’t afraid to get messy as we continue to innovate and improve. And it means that our deep community connections, family advocacy and unique partnerships allow us to help build a better village for families.

-Adilah, Kirkland mother of two ParentMap reader

MEDIAKIT 2019

THE POWER OF

ParentMap is Seattle’s #1 parenting media brand, providing award-winning content and trusted resources to families across the greater Puget Sound and beyond.

MAGAZINE

DIGITAL + EMAIL

LIVE EVENTS

Largest Seattle-area parenting publication

The go-to source for over 3.8 million parents

Attended by thousands of families each year

MULTI-CHANNEL MARKETING: Built For You Amplify your brand across multiple channels for maximum impact. Let our team build a custom package tailored to your goals.

PAGE 3

MEDIAKIT 2019

READER PROFILE Reach our ever-growing audience of highly engaged parents 3 72% Find ParentMap advertisements relevant to their family

70%

MINUTES

Find products/services for their family regularly through advertisements on ParentMap

AVERAGE TIME SPENT READING EACH PIECE OF CONTENT Industry average 2 minutes Source: Taboola

34%

35-44 years old

Male 25%

AGES

Female 75%

32%

80% 65% MARRIED

25-34 years old

AGES OF CHILDREN

78% 85% HOLD A COLLEGE DEGREE

HOME OWNERS

$100K-150K

Average household income

PAGE 4

11%

15-18 Yrs Old

22% 11-14 Yrs Old

52%

5-10 Yrs Old

18% Under 2

35%

2-4 Yrs Old

HAVE TWO OR MORE CHILDREN

LOYAL

75% access ParentMap content weekly

77% use the ParentMap Family Fun Calendar to help plan family outings

75% of email subscribers have

been active for at least 1 year

62% of Puget Sound readers visit ParentMap.com 3+ times per month

MEDIAKIT 2019

THE

UNIVERSE

At home, on-the-go or wherever families adventure

1.7 MILLION

TOTAL MONTHLY REACH

PRINT

EVENTS

DIGITAL 1.6

215,000 monthly readership

5,000+ yearly event attendees

94,000 monthly circulation

20 live events per year

2,000 Puget Sound distribution points

million

450,000

2.6

pageviews per month

sessions per month

average pages per session

60,000

61,000

million

email subscribers

social media followers

average monthly social reach

1

SEATTLE EDITION

A SEATTLE SUPERPOWER We hail from Seattle, one of the fastest growing areas in the United States.

Whether seeking the best play spot to escape the famous Seattle rain or a stroller-friendly hike with a stunning view, our regionalized content delivers essential nourishment for local parents.

ParentMap Magazine is distributed at more than 2,000 convenient locations across the greater Puget Sound — schools, libraries, doctors’ offices, museums and many more.

Snohomish

Everett

Seattle

EASTSIDE EDITION Bellevue

SOUTH SOUND EDITION Tacoma

PAGE 5

MEDIAKIT 2019

MAGAZINE

FREE

ParentMap’s monthly magazine offers a full menu of parenting nourishment, from the most fascinating research and news (the broccoli!) to get-out-of-the-house-now ideas for adventure and enrichment (the popcorn!).

BABY

Whether you’re pregnant, trying or already welcomed your little one, ParentMap offers the latest and greatest in regional parenting resources to help your family thrive

HEALTH + DEVELOPMENT

New research and expert insight into your child’s growth, advice on behavior and discipline and solutions to common health, safety and development issues.

EDUCATION

FOOD + HOME

PARENTING

OUT + ABOUT

Your go-to intel for your child’s learning journey, from preschool to college including regional educational resources and insight from educators near you

Advice from the village we all need to raise these kids right! Discipline, behavior, parent fails — we’ve got it all!

ANNUAL

at 2,000+ Puget Sound locations

Manage mornings, tackle dinner, pack a perfect lunch and throw the best parties with our menu of recipes and clever ideas

Enjoy our beloved, award-winning Puget Sound activities calendar — plus, our editors’ picks on what to do and when to get out there

PRINT GUIDES

PARENTMAP SUMMER | March Fun-seeking guide to summertime play and learning, including complete listings of summer activities, family outings and travel Distributed to over 2,000 Camp Fair attendees

GOLDEN TEDDY AWARDS + FAMILY DIRECTORY | July ParentMap’s “best-of” issue showcases local services for families, reader raves and listings, including best playgrounds, toy stores, kid-friendly eateries and so much more

FAMILY ADVENTURE GUIDE | May + November Our guide to Northwest fun for Seattle families and tourists alike, featuring top getaways, hidden gems and attractions Summer and winter editions

PARENTMAP LEARNING | October In-depth reporting on education issues, from early learning through high school.

The latest research, school options and enrichment Distributed at Every Child Summit, Lecture Series and Preschool Preview events * Includes special college section

Engage with highly targeted content!

Our guides have a longer shelf life, higher distribution and include a special directory listing.

PAGE 6

MEDIAKIT 2019

• 5 Exercises You Can Do With Baby That Actually Work SPECIAL SECTIONS:

*Subject to change

APRIL

MARCH

• Plan Ahead for These Top Family-Friendly Resorts and Vacation Destinations SPECIAL SECTIONS: Camps + Activities Schools + Preschools / NWAIS Pediatric Dentists

• 10 Old-School, No-Screen Games to Totally Try This Summer Camps + Activities Schools + Preschools / NWAIS Summer Play/Indoor Play

OCTOBER

• How to Address Special Needs Whatever Your Family’s Situation • Where Stress Gets the Best of You: Navigating Arguing With Your Kids SPECIAL SECTIONS: Arts + Activities Schools + Preschools / NWAIS Harvest + Halloween

ANNUAL GUIDE: Learning, NWAIS Directory

• Our Annual Gift Guide to the Hottest Toys Around • Volunteering That Makes Sense for Your Kid’s Age SPECIAL SECTIONS:

Arts + Activities Schools + Preschools / NWAIS STEM Programs Rainy Day Play Activities Gift Guide

ANNUAL GUIDE: Family Adventure Guide (Winter)

• Navigating Your Child’s School System Without Losing Your Mind

SPECIAL SECTIONS: Arts + Activities Schools + Preschools / NWAIS Pediatric Dentists

ANNUAL GUIDE: Golden Teddy Awards and Family Directory

Giving Back

Back-to-School

• Immersion World Language Programs: Are They Worth It?

SPECIAL SECTIONS:

Camps + Activities Schools + Preschools / NWAIS Birthdays

Every Child

Let’s Play • Where to Play, Both Indoors and Out

SPECIAL SECTIONS:

ANNUAL GUIDE: Family Adventure Guide (Summer)

Arts + Activities Schools + Preschools / NWAIS World Language Programs Birthdays

• Tips to Make Child Care Work for Your Life Without Going Broke SPECIAL SECTIONS:

ANNUAL GUIDE: ParentMap Summer

(and Where to Find Resources Online)

Camps + Activities Schools + Preschools / NWAIS World Language Programs

SPECIAL SECTIONS:

• 2019 Superheroes: Local Notables You Need to Know About

AUGUST

• Teacher Tips to Fight Summer Slide

• Local Schools Using Tech in New and Surprising Ways

• Get Your Family Into Financial Shape With This Checklist

DECEMBER

• What About You? Expert Advice for Your Parent Mental Health SPECIAL SECTIONS:

SEPTEMBER

School’s Out • Your Bucket List for the Ultimate Pacific Northwest Summer

• Dealing With Screens This School Season, No Matter Their Age

Our Community

(distributed in Feb, inserted in March print)

JUNE

MAY

Camps + Activities Schools + Preschools / NWAIS

• An Age-by-Age Reading List for Your Summer Learners

Technology

Family Finance and Management

Camps + Activities Schools + Preschools / NWAIS Montessori Schools, Birthdays

SPECIAL SECTIONS:

Birthdays Schools + Preschools / NWAIS Arts + Activities Pediatric Dentists

Celebrating Parents

• Treat Yourself to a Family-Friendly Night Out at These Local Spots • Your 2019 Arts Preview to Make the Most of Spring

JULY

• What to Ask Before Picking a Pediatrician

Spring Ahead

NOVEMBER

Health and Wellness

FEBRUARY

JANUARY

MEDIA PLANNER

Go Global • How These Families Celebrate the Holidays Around the World • These Are the Ultimate Gift Ideas for the 2019 Holiday Season SPECIAL SECTIONS:

Arts + Activities Schools + Preschools / NWAIS World Language Programs Gift Guide Faith-Based Programs

PAGE 7

MEDIAKIT 2019

MARK YOUR

CALENDARS 2019 PRINT DEADLINES ISSUE

SPACE DEADLINE

FINAL AD DUE

JANUARY

12/5

12/7

12/28

FEBRUARY

1/7

1/9

1/31

ParentMap SUMMER

1/9

1/11

2/27 (with MARCH issue)

MARCH

2/4

2/6

2/27

APRIL

3/7

3/11

3/28

FAMILY ADVENTURE GUIDE

3/15

3/19

4/26 (with MAY issue)

MAY

4/4

4/8

4/26

JUNE

5/9

5/13

5/30

AWARDS/DIRECTORY

5/28

5/30

6/27 (with JULY issue)

JULY

6/5

6/7

6/27

AUGUST

7/9

7/11

7/30

SEPTEMBER

8/8

8/12

8/29

ParentMap LEARNING

8/22

8/26

9/27 (with OCTOBER issue)

OCTOBER 9/5

9/9

9/27

FAMILY ADVENTURE GUIDE

9/20

9/24

10/30 (with NOVEMBER issue)

NOVEMBER

10/8

10/10

10/30

DECEMBER

11/5

11/7

11/26

*SUBJECT TO CHANGE

PAGE 8

DISTRIBUTION

MEDIAKIT 2019

Full Circulation

Seattle or Eastside

Seattle, Eastside, Snohomish and South Sound Save 25%

Save 20%

Save 15%

Save 25%

Save 20%

Save 15%

3X

1X

Size

12X

6X

3X

1X

Full page

$3651

3856

4096

4867

Full page

$2735

2916

3100

3645

3/4 page

$2920

3084

3277

3894

3/4 page

$2187

2334

2480

2916

1/2 page H&V $2008

2121

2253

2678

1/2 page H&V $1505

1604

1705

2006

1/4 page

$1152

1215

1290

1534

1/4 page

$861

918

976

1149

1/8 page H&V

$676

713

758

901

1/8 page H&V

$507

540

573

675

1/16 page

$347

366

390

463

1/16 page

$259

277

295

346

Size

12X

6X

South Sound/Snohomish Save 25%

Save 20%

12X

6X

3X

1X

Full page

$1826

1947

2070

2435

3/4 page

$1461

1558

1654

1947

1/2 page H&V $1005

1071

1138

1339

1/4 page

$575

614

652

767

1/8 page H&V

$338

360

384

450

Size

1/16 page

$174

186

Ad Sizes

Save 15%

197

232

No bleed:

8.2” w x 10” H Bleed: Trim: 9" w x 10.875" H PLUS ADD 1/4" bleed all sides (final dimensions will be 9.50" w x 11.375" H)

3/4 V

6.25” w

x

10” H

For Annual Guides FP: No bleed: 8.25" w x 10.5" H Bleed trim: 8.75" w x 11" H PLUS ADD 1/4” bleed all sides (final dimensions will be 9.25” w x 11.5” H)

Annual Guides Size

Save 20%

3X

Save 15%

2X

1X

Full page

$3636

3863

4545

1/2 page H&V

$2000

2125

2500

1/4 page

$1146

1217

1432

1/8 page H&V

$673

715

841

1/16 page

$346

367

432

1/8 V

1.87” w x 5” H x

1.87” w

x

1/8 H 4” w

1/2 V

4” w

1/16

x

2.33” H

2.33” H

10” H

1/4

4” w

x

5” H

1/2 H

8.2” w

x

5” H

Family Adventure Guides

Family Adventure Guide ad sizes not shown here. Please see ad sizes on left.

Size

FINE PRINT

2X

1X

Full Page: 7.5” W x 8.375”H

$2310

3003

1/2 page V: 3.625” W x 8.375” H

$1213

1559

1/2 page H: 7.5” W x 4” H

$1213

1559

1/4 page: 3.625” W x 4” H

$647

785

All ParentMap rates shown are per month / per issue.

Annual guide rates are one-time rates. All annual guide ads guarantee print listings.

All rates are net; agency will gross up the rates accordingly.

Production charge for ad design: $75/hour ($50 minimum).

Premium placement: Additional 15% for full- page ads on pages three, five, inside back cover and back cover.

All ads must be CMYK, 300dpi, print-ready PDF files; contact production@parentmap.com for detailed specifications and a link to printer PDF settings.

PAGE 9

MEDIAKIT 2019

DIGITAL

Our average digital ad click-through rate is nearly 2x the industry average!

PAGE 10

MEDIAKIT 2019

It’s no secret: Parents are busy!

And gaining their attention is one of the biggest challenges an advertiser faces.

That’s why ParentMap reaches parents across the entire digital ecosystem — through our website, in their inbox, on their favorite social network and on their phones.

Whether at work, on-the-go or at home, our essential content engages readers throughout their busy day.

Digital opportunities include: • ParentMap.com display ads • Email display and native ads • Sponsored content • Social contests and giveaways • Category sponsorships • Custom audience targeting • Custom digital packages

PAGE 11

MEDIAKIT 2019

WEB PACKAGES 1.6 million PAGEVIEWS PER MONTH

450,000 SESSIONS PER MONTH 60% growth in Puget Sound traffic in the last two years

.COM All packages include desktop, mobile and tablet placements

PLATINUM PACKAGE | $900 (save $300)

25,000+ impressions

• Category sponsorship on landing page of choice • Interstitial • Half-page • Medium rectangle, leaderboard and billboard

PREMIUM PACKAGE | $600 (save $140) 17,500 impressions

• Interstitial • Medium rectangle, leaderboard and billboard

DELUXE PACKAGE | $450 (save $100) 17,500 impressions

• Half-page • Medium rectangle, leaderboard and billboard

STANDARD RUN OF SITE PACKAGE | $350 15,000 impressions

• Medium rectangle and leaderboard

PAGE 12

MEDIAKIT 2019

WEB SPECS

A

MEDIUM RECTANGLE 300x250

B

LEADERBOARD

C

BILLBOARD

728x90, 320x100 970x250

D

HALF-PAGE

E

INTERSTITIAL

300x600

640x480, 300x250

A

B

C

E D

AD SPECIFICS

• Please provide a JPG, PNG or GIF file under 100KB and the URL that the ad will link to.

(Please provide tracking URL if you plan to monitor analytics.)

• ParentMap.com ads may be animated; eNews ads must be static.

• Contact us for animated/video formats and custom targeting.

• Rates subject to change based on web traffic.

• All artwork is due by the 25th of the month preceding campaign start date.

PAGE 13

MEDIAKIT 2019

EMAIL

Reach over 60,000 highly-engaged Puget Sound parents with our weekly emails.

1 2

FUEL

3

THEMED

WEEKENDER

4

SPONSOR RESOURCE

Weekly updates on the latest parenting news, trends and tips, segmented by region.

Weekly round-up of the hottest events and activities, with three versions for greater Seattle, Eastside and South.

16%

60,000+

subscribers & growing

average open rate

60% growth

in subscribers over the last two years

PAGE 14

Weekly themed topics, such as food, travel, holidays, seasonal fun and more.

Special themed emails with 100% sponsored content.

Topics include summer camps, preschools, rainy-day play, birthdays and more!

28%

average click rate

Ad click rate is over 2x the industry average for digital ads

MEDIAKIT 2019

EMAIL RATES + SPECS Headline

A

Lorem ipsum dolor sit amet, consectetur elit, sed dometae eiusmod tempor incididunt ut labore et dolore magna.

EMAIL PRODUCTS ARE CUSTOMIZED BY READER INTERESTS AND GEOGRAPHIC LOCATION FOR MAXIMUM ENGAGEMENT

M ore >>

A B

B

B C Headline

C

Lorem ipsum dolor sit amet, consectetur elit, sed dometae eiusmod tempor incididunt ut labore et dolore magna.

M ore >>

D Headline

Lorem ipsum dolor sit amet, consectetur elit, sed dometae eiusmod tempor incididunt.

M o re > >

D Headline

Lorem ipsum dolor sit amet, consectetur elit, sed dometae eiusmod tempor incididunt.

M ore >>

D

Eastside FUEL + WEEKENDER

South Sound FUEL + WEEKENDER

WEEKLY PRODUCT

Seattle FUEL

Email List Size

30,000 +

30,000 +

$425

$425

$425

$400

$450

$325

$325

$325

$300

$350

$325

$325

$325

$300

$350

$250

$250

$250

$225

n/a

Seattle WEEKENDER

15,000 + (x2) 10,000 + (x2)

All Regions THEMED

57,000 +

Native Ad 1

300 x 200 pixel image, headline, up to 150 characters of text

Medium Rectangle #1, #2 300 x 250 pixel image

Native Ad 2

300 x 200 pixel image, headline, up to 150 characters of text

Content Box #1, #2

300 x 200 pixel image, headline, up to 135 characters of text

SPONSOR RESOURCE

Seattle/ North

Email List Size

23,000 + 15,000 + 10,000 + 47,000 +

Eastside

South

All Regions

Sponsor Resource Box

300 x 200 pixel image, headline, up to 130 characters of text

$400 $350 $300 $600

Headline

Lorem ipsum dolor sit amet, consectetur elit, sed dometae eiusmod tempor. More

>>

Headline

Lorem ipsum dolor sit amet, consectetur elit, sed dometae eiusmod tempor. More

>>

*Email lists may be targeted according to content, location and subscriber preferences, making email delivery sizes vary

PAGE 15

MEDIAKIT 2019 THE AVERAGE SPONSORED CONTENT PACKAGE RECEIVES

NEW

Sponsored Content

OVER 115,000 DIGITAL IMPRESSIONS

LET US CRAFT YOUR STORY Align your brand with essential content that conects with ParentMap readers across web, social media, email and display ads

HOW IT WORKS

1

2

Our editorial team curates one-of-a-kind content in support of your brand’s marketing goals.

3

Content is featured on ParentMap.com, promoted across ParentMap’s social media channels and featured on ParentMap emails sent to more than 60K highly engaged subscribers to boost reach.

Your brand message is amplified through logo placement, exclusive banner advertising and social media partner tags.

PRICING Single Article $1,500 per article

Three or More Articles $1,250 per article

Six or More Articles $1,000 per article

*Print content also available for additional fee

PAGE 16

MEDIAKIT 2019

Specialty Products Contests + Giveaways | Parents LOVE freebies!

Our contests and giveaways are designed for maximum viral reach and offer a unique opportunity to engage with parents through digital and social media.

Photo Contests $1,500

Web Giveaways $750

Includes two-week contest, display ads, eNews mentions, social media posts and more!

Includes one-week giveaway, display ads, eNews mention, social media posts and more!

plus $250 minimum prize

plus $250 minimum prize

Flash Social Giveaways $300 plus $100 minimum prize

48-hour viral giveaway on Facebook, Instagram or both.

Summer Camp Online Sponsor Packages Thousands of parents use ParentMap to plan their summer activities every year.

February — July Includes targeted ads alongside our high-traffic camps content, profile listing on Camps landing page and more.

Gold Package $1,500 Silver Package $695

Education Online Sponsor Packages The can’t miss online guide to schools and enrichment!

September — January Includes targeted ads alongside essential education content, profile listing on Education landing page and more.

Gold Package $1,500 Honor Roll Package $695

PAGE 17

MEDIAKIT 2019

LIVE EVENTS

is proud to host nearly two-dozen live events each year, providing families with insightful research and opportunities to connect with experts and community organizations.

Over 5,000 parents attend our events every year across the greater Puget Sound.

PRESCHOOL Previews

WINTER 2019

Preschool Preview resource fairs create vital in-person connections between parents seeking the best preschools and early learning resources for their child.

Camp Fairs

WINTER 2019

Camp Fairs offer families the opportunity to explore hundreds of exciting summer programs with a variety of camp organizations serving different regional locations.

Parent Lecture Series The Art & Science of Parenting

SPRING 2019

Our lectures give easy access to experts on a range of relevant issues. Families, educators and professionals all find topics in the lectures that will enrich, educate and inspire their journeys.

“It is refreshing to go to an event with such qualified leads! Parents were very interested in our camps. It felt good to have a service to meet their needs.”

—2018 Camp Fair vendor

Every Child Summit

This annual event connects parents and educators with resources, expert guidance and local businesses all specializing in spectrum learning differences.

FILM SCREENINGS EVENT SPONSORSHIP OPPORTUNITIES INCLUDE: Premium brand exposure in print and digital marketing campaigns

October 2019

THROUGHOUT 2019

Our film screenings bring relevant topics for parents, professionals and educators to the forefront and weave a sense of community in engaging post-film discussions.

Onsite booth presence to engage face-to-face with local parents Goody bag insert Special group ticket allocation and discounts Event program print ad Private events

PAGE 18

“What a great opportunity for us to meet potential new families in need of our services, face-to-face.”

– Ginny Heller, Manager, Seattle Children’s 2018 Every Child event sponsor

MEDIAKIT 2019

OUR AUDIENCE

=

YOUR CUSTOMERS “Such a great resource and seeing the variety of schools in one place is super helpful. Really helps narrow the search and is much more valuable than searching online.”

“Meeting providers face-to-face makes it more desirable to use their services. When searching on the internet it is overwhelming and not personable.

—Vanessa, 2018 Eastside Preschool Preview attendee

Thank you for this event!”

— Glenn, 2018 Seattle Every Child event attendee

“I regularly turn to ParentMap when I run into a difficult parenting situation and often find answers.”

— Erica, Tacoma mom of three

“ParentMap is a great source for me as a mother of an active 2.5-year-old.

I’m always looking for different things to do with her everyday and ParentMap plays an important role.”

— Jin, Redmond mom of one

PAGE 19

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THE

UNIVERSE

ParentMap.com admin@parentmap.com 7683 SE 27th St. PMB#190 Mercer Island, WA 98040 206-709-9026 FAX 206-455-7984

EASTSIDE, Shoreline, Snohomish County, South Sound

Ida Wicklund ida@parentmap.com or 206-972-3512 downtown Seattle, NORTH SEATTLE

Ben Demar ben@parentmap.com or 206-992-4752

@ParentMap

ILLUSRATIONS BY ALLI ARNOLD | ALLIARNOLD.COM