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Joyful sustainability

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Grass&Air is just starting its sustainability journey. But it’s now time for our fledgling brand to integrate a sustainable outlook into its day to day. And we’re going to call it ‘Joyful Sustainability’. Think wonky welly’s, takeback schemes, clothing rental and an overhaul of our raw materials to ensure our products are as recyclable as possible. We’ve always done things a little differently with Grass&Air. Demystifying not greenwashing is going to be key for our families to really get behind our new Joyful Sustainability vision.

MORE RAW THAN EVER BEFORE Re-imagining our Raw Materials

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Wonky Wellies

Much discussion and research has gone into the concept of a natural rubber wellington boot. We almost managed to bring our first natural collection to market back in 2020 but on arrival, the boots simply weren’t in a condition to be sold. At the time it felt like a big blow during what was the blowiest of years. But it made us ask the question ‘what if a wonky welly could be used for good?’ Our new Wonky Welly scheme is due to launch in 2022 and will channel any perfectly imperfect wellies back into circulation through donation schemes, bursaries for grassroots organisations and ultimately, be available to buy on our website at a reduced cost.

Playwear Made from Plastic Bottles

Grass&Air will harness the learnings of brand-sibling David Luke when it launches a brand new collection of playwear made from recycled polyester in January 2022. It made perfect sense to share the ecotextiles we use in schoolwear but make them Grass&Air. Lap-dipped in a colour palette that will co-ordinate with the cutest wellies, our new range will include co-ordinating loungewear sets, waffle base layers and onesies.

3’s a Trend: Pilot Schemes

When founder Charlotte approached us with her kids rental marketplace concept, it’s fair to say we were ready to jump in boots first to support her. A capsule collection of Grass&Air rainwear and wellies was donated to support Charlotte’s start-up and has been listed on The Little Loop since it launched in 2020. We love how families can benefit from this hand-me-down culture, enjoying brilliant brands whilst reducing their carbon footprint and preventing ace clobber from going landfill by keeping it in circulation for longer. Looking ahead, rental is a bit of a buzzword at Grass&Air HQ. Hopefully it won’t be long until we’re able to offer more access to rental items on our own website to keep our kit in circulation for longer.

Re-Worked

Ever wondered what your wellies could make if they were chopped up, melted, re-formed and re-worked? Well on a recent trip to Re-Worked HQ we discovered that they could end up as snazzy panels, shelves or even a bench! Our pilot project with this innovative company will see Grass&Air wellies investigated in great detail to see how we might be able to partner with ReWorked to prevent old wellies from going to landfill. Welly walls anyone?

Rubber Recycling

One of our favourite ambitions is to turn old wellies into playgrounds. It kind of feels like the natural resting place for our colour-changing fun bundles. Initial discussions with a local firm concluded that in their current format, our wellies have too many components to breakdown into rubber crumbs that can go on to be used to make rubber flooring in bright, colourful play areas. So where do we go from here? First priority is reviewing our design concepts for future collections. Imagine a pared back boot that has the potential to be used to cushion little folk as they play? Where do we sign?

The Grass & Air team at work.

We’ve always done things a little differently with Grass&Air.

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