Re-Discover the Ridge

Video campaign invites visitors to discover the Ridge.

Photo by Casey Jone Photography

Amulti-phase video series attracts visitors to the Ridge to explore a rich variety of recreation and culture. Spearheaded by Debbie LaPlant Moseley, Executive Director of the Youth on the Ridge Foundation, collaborators include the Paradise Ridge of Commerce, the Paradise Recreation and Park District and the Gold Nugget Museum. “Re-Discover the Ridge” showcases the beauty, nature and activities abundant

on the Ridge today.

With a goal to enhance public perception of the Ridge after the

Camp Fire and cultivate tourism, commerce and local events, the video is the first step in a multiphase public relations campaign inviting visitors from near and far to “Re-Discover the Ridge,

The Communities of Paradise &

Magalia, California.”

The video is available to community stakeholders including the Town of Paradise, local businesses, non-profits and civic organizations. Each has the opportunity to use the video on social media platforms, websites and other communication channels to stimulate business and regional tourism. The video template may be edited to add customized promotional content for regional outreach, business promotions and special events. The “Re-Discover the Ridge” plan also includes an interactive website, and a regional tourism map highlighting points of interest and historical sites. Subsequent phases of the campaign will feature culture and history, commerce, rebuilding and revitalization milestones and special events. Social media campaigns play a crucial role in the strategy for increasing public awareness and projecting a positive view of the Ridge today.

Debbie LaPlant-Moseley

Youth on the Ridge Foundation 530 342-4896

We are open and treating patients

Restoring Health & Well Being

Now accepting new patients!

• Board Certied Orthopedic Therapists • Fellow American Academy of Orthopedic Manual Therapists • Convenient Hours and Locations

CHICO 2623 Forest Ave., #130 530-343-2778

PARADISE 6678 Clark Road 530-876-1006

OROVILLE 2858 Olive Hwy, Ste. A 530-533-4199

Ridge Rotarians continue to address local needs

In response to the The worldwide donations to cataclysmic Camp Fire in the Foundation have directly 2018, the Rotary Club of supported projects such as Paradise has taken an active the rebuild of the Honey Run role in the rebuilding and Covered Bridge, the Camp recovery efforts throughout Fire Shed Project, the Butte the community. In the two County Fire Safe Council, and years since the fire, many many more. As of September lives have been positively 2020, the Foundation has impacted from the projects granted over $1,000,000 to made possible, in part, by the local projects for the rebuild Paradise Rotary Foundation. effort. The stories of hope from club and community members alike continue to encourage the journey of long term recovery for our town. To inquire about membership and make a difference on the Ridge, please visit paradiserotary. org. To learn more about The Paradise Rotary Many projects have been made possible by the local Paradise Rotary, the Paradise Rotary Foundation is a 501(c)3 Rotarian seen here presenting an $8,000 scholarship. Foundation, please visit Charitable Foundation, paradiserotaryfoundation. established in 2009 as a org. means to receive and distribute funds to support community projects and organizations. The Foundation‘s mission is to financially assist non-profits whose efforts improve the quality of life in Paradise. The Foundation‘s present focus is on the rebuilding and re-population of Paradise. Rotary Club of Paradise People of action, rebuilding the Ridge Thomas E. Baker, Rotary President 530-518-0729

Construction Services

General Engineering • Debris Removal • Construction • Septic Service • Excavation • Septic Installation

(530) 877-5929 agsconstruction@live.com