Ridge Business Journal: Spring 2022

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Business Journal

Your resource for what ’s happening on the Ridge!

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A Section - Spring 2022

Party in the Park

Gold Nugget Days celebrating the history and rebirth of our community

weekly celebration starts June 8th

By Mark Thorp Executive Director, CEO Gold Nugget Days Inc., Gold Nugget and Depot Museums


oin your Gold Nugget Museum and other Ridge community organizations for a fun filled Gold Nugget Days weekend April 21-24, 2021. Festivities begin Thursday, Thursday April 21st with the Gold Nugget Days Queen Contest and Revue. The 2022 Queen will be chosen from six worthy candidates from our community. Activities will begin 7:00pm at the Paradise Performing Arts Center. The candidates will be judged on historical authenticity of costume, poise, personality, and portfolio. The 2022 Queen will be crowned with the historic 14 karat yellow gold crown, coveted by many, but worn by few. The crown made by John A Woodworth circa 1968, and maintained by son John F. Woodworth, miraculously survived the Camp Fire, has been worn by our elected queen every yea. The Queen will ride, with her escort, on the GND

The 2021 Gold Nugget Queen, Grace Hedman and her escort, Johnathan Szwarc on the iconic Gold Pan float. Queen float April 23, 2022, during the Gold Nugget Days Parade. Additionally, the Paradise Gem and Mineral Club GOLD NUGGET DAYS, continues on page A-10

Chocolate Fest Paradise Chocolate Fest celebrates 17 years of “Sweetening Kids’ Lives”


All About Books - Meet authors of book genres ranging from romance, mystery, children’s stories, science fiction and everything in between. Signed volumes available for purchase. Kidz-Zone - Young guests will have


he Paradise Ridge Chamber of Commerce is proud to announce the return of Party in the Park Music & Marketplace, a summertime community celebration in the historic heart of Paradise. With its farmers’ market, food trucks, beer and wine, kids’ zone, talented bands and performers, arts, crafts, local organizations and eclectic products, Party in the Park is a celebration of all that makes us Paradise.

temperatures! More information, including vendor and sponsor opportunities, on paradisechamber. com/party-in-the-park or join our email list by emailing info@paradisechamber.com. As promotions launch for the 2022 season, sponsors are recognized with extended exposure as supporters of one of the Ridge’s most-loved events. The 2021 event welcomed record crowds. Your support demonstrates dedication to our beautiful mountain home while associating your brand with community health, culture and family fun. Sponsors express appreciation to their patrons and PARTY IN THE PARK, continues on page A-11

The Boys & Girls Clubs’ premier Ridge fundraiser, the Paradise Cook-Off, is back!

n Saturday, May 7th 9:00 a.m. – 5:00 p.m., Paradise Chocolate Fest is choc-full of fun for the entire family at beautiful Terry Ashe Park on the Skyway in Paradise. A celebration of all things chocolate and sweet, booths and activities offer desserts, confections, and artisanal chocolate delights:

Art in the Park Artists and crafters offer a wide range oneof-a-kind creations including Billy Wonka and young lady enjoy painting, Chocolate Candy Land. wood carving, quilting, wearables, home decor and more.

By Monica Nolan Executive Director Paradise Ridge Chamber of Commerce

Adjust your calendars NOW for a slight time change: Party in the Park moves to 6:00 -8:30 p.m. to take advantage of cooler evening

By Debbie LaPlant Moseley Executive Director Youth in the Ridge Community Foundation Paradise Chocolate Fest

Chocolate Candy Land - Dip into decadence at the chocolate fountain or visit a variety of chocolatier booths with sweet treats and scrumptious ice cream for sale.

Party in the Park welcomes the Ridge community and visitors for eight weeks of summer evening fun in the historic heart of Paradise.

Billy Wonka with Reining Chocolate Fest Queen Meg Helms. great fun with giant inflatables, carnival games, arts and craft projects, costumed characters, contests, and more! Free Contests – Check out the Chocolate Cuisine Challenge, Cookie Stacking Contest, and Chocolate Pie and Ice Cream Sundae eating contests. Whether you participate or spectate, you won’t want to miss these epic battles. Musical entertainment - Get your groove on with a spectacular musical lineup on two stages including the Apologetiks, Alan Rigg Band, Big Mo & the Full Moon Band, Holly Taylor & Hot Flash and more! Special events - Additional highlights include the Chocolate Chase 5K Run, a Wine & Brew Garden, and delicious food selections. Don’t miss your chance to win the “From the Ground Up!” Kids Playhouse. Watch it being built and then raffled off at 4:00 pm, see page A-10 for more information. CHOCOLATE FEST, continues on page A-10

This father and son teamed up to make cowboy chili in 2019, along with fun booth decorations!


n Saturday, April 30th from 4pm to 7pm at the Paradise Veterans Hall, join 16 professional and amateur chefs for a four-course tasting competition. There will

also be live music by the Coyote Band, beer, wine and a raffle! The Paradise Cook-Off is the B&G COOK OFF, continues on page A-11

A-2 Spring 2022 • Ridge Business Journal

Spring 2022 • Ridge Business Journal A-3

FROM THE DESK OF YOUR CHAMBER We hear you: Chamber Visits Local Businesses nity, business, workforce and economic development support partners, and Town of Paradise Mayor Steve Crowder. Visited businesses represented the following sectors: retail, personal care, grocery, restaurants, services, construction, real estate, and auto. Conversations with representatives of these businesses yielded the following themes, concerns, and information: New resident business owners bring new energy

By Monica Nolan Executive Director, Paradise Ridge Chamber of Commerce


ith chambers playing leading roles as community problem solvers and serving as the voice of business on public policy, direct communication with our local businesses is crucial. Local chambers formulate their plans in response to the challenges and priorities of business in their community, while also scanning the horizon for trouble. The Paradise Ridge Chamber of Commerce, in collaboration with community partners, resumed visiting local businesses to better understand current issues and needs. On April 6, 17 Team Members visited 41 businesses in Paradise and Magalia. Our team consisted of Chamber staff and Board members, representatives of the local business commu-

We met several new business owners who are also new to the community. These new neighbors expressed great enthusiasm for their new home and clientele. As we head into event season, it’s hard to select from a wealth of activates to both attend and support. Some new business owners also bring new ideas for events, community resources and more new businesses. Construction impacts Overall, business owners accept the inconvenience of construction as the “price of business” in a construction zone. Issues regarding lack of notice regarding closures and impacts were reported, while the consideration of construction crews was also remarked upon. We were able to provide contact information in an effort to resolve issues. Customer base Business owners report new customers every day, and also that volume is unpre-

dictable with some days better than others. Business owners are often adjusting their hours in attempts to adjust to fluctuating clientele. Owners report a steady influx of new folks arriving or returning to the Ridge. Retail and personal care As we have heard in the past, niche retailers reported that their products are selling well. Many business owners expressed a wish to see more clothing retailers to meet demand. In general, the personal care sector reports doing well and has weathered the pandemic. Challenges • Theft was reported by three businesses. Business owners share information with neighboring businesses and are advised to report all theft to law enforcement. • Staffing shortages remain an issue. Multiple businesses spoke about wanting to hire individuals for open positions, including workers who can legally serve alcohol.

Holly Fisher of Rebuild Paradise Foundation was among the community partners listening to local businesses. Seen here from Treasures in Paradise.

• Inflation leaves little for discretionary spending, with gas and grocery prices affecting our local businesses. Food services sectors largely affected. • Access to funds caused frustration as business owners struggled with bureaucracy and red tape in applying to government agencies for loans and grants. If you would like us to check in with your business during our next Business Walk, drop us a line at info@paradisechamber.com.

Specialty retail store, Bobbi’s Boutique, reports success when visited by local Chamber members.

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A-4 Spring 2022 • Ridge Business Journal

FROM THE TOWN OF PARADISE Town updates community on Long-Term Recovery Plan, 3 years post Camp Fire Virtual public meeting, April 27, In person public meeting, April 28 fore and after the Camp Fire? What are Paradise’s opportunities, as a result of the disaster?

By Colette Curtis Recovery and Economic Development Director


ollowing the 2018 Camp Fire, the Town of Paradise was gifted a contract through the North Valley Community Foundation and Butte Strong Fund to prepare a Community Long Term Recovery Plan (LTRP). The development of the LTRP represented one of the most comprehensive planning and response efforts to have occurred as an immediate response to a community disaster. The LTRP engaged public participation in visioning a path forward. The community engage-

The update began in March 2022 with a survey and will include a virtual public meeting on April 27, and an in person public meeting on April 28 to gain input from the public on the vision for continued recovery. ment process began with a kick-off meeting on February 22, 2019. During this meeting, residents had an opportunity to answer three questions: What are Paradise’s strengths, before and after the Camp Fire? What are Paradise’s weaknesses, be-

Over the next several months, thousands of Paradise residents weighed in on Paradise’s recovery through public meetings, workshops and surveys, culminating in 39 identified projects in the LongTerm Community Recovery Plan. These projects fell into five themes – Safer, Welcoming, Stronger, Better, and Greener, and outlined general actions and potential funding sources to support recovery for residents and businesses. Now three years into recovery, a lot has changed. Some projects have been completed, others are being worked on and some have become obsolete as the realities of recovery evolve. The Town is working again with Urban Design Associates (UDA) to update the Long-Term Community Recovery Plan to document successes, changes and to refine the existing projects, while identifying new projects that perhaps were not thought of mere months after the fire. The update began in March 2022 with a survey and will also include a virtual public meeting on April 27, and an in person public meeting on April 28 to gain input from the public on the vision for continued recovery. Just as in 2019, the Town needs to hear from our residents for this important document that guides the future of our community.

In 2019, multiple Long-Term Recovery Plan meetings were held at Paradise Alliance Church on Clark Road. Three years post Camp Fire, update meetings will be held at the same location for recovery updates and additional public input. For more information on the update, how to participate, and to see the original plan, visit makeitparadise.com and sign for the weekly Town of Paradise Newsletter. Keep informed of ongoing recovery efforts, updates on events, current numbers (building permits, etc.) and a weekly Q&A.

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Spring 2022 • Ridge Business Journal A-5


Upcoming Town Projects By Colette Curtis Recovery and Economic Development Director Almond St. Downtown Project expects Fall 2022 completion Starting last year, work to revitalize downtown between Pearson, Skyway, Elliott, and Black Olive began with drainage improvements and initial work on pedestrian infrastructure. This summer and fall work continues on this project, which will include construction of sidewalks, curbs, gutters, pedestrian pathways, lighting and road repaving. Look for a new, walkable downtown in 2023.

to groundwater degradation and economic stagnation due to sewer limitations. The Town has been meeting regularly with the City of Chico and the State Water Control Board to draft Principles of Agreement for a potential sewer project between the two jurisdictions. Funding for the next phase of the project is being secured. If the project proceeds according to plan, construction could begin in 2024 with connections beginning in 2026.

The Almond Street project continues, some businesses are open despite the reconstruction.

$77 million road American Home & Land, Paradise Art Center, The Nail Studio, Lyon’s Express Oil and rehabilitation begins Lube, Newton Bracewell and a new business, 3 Seas Women’s Clothing just opened. this summer This summer, the Town will begin a $77 million road rehabilitation project that will repave every public road in the Town of Paradise. Funded by FEMA and the Federal Highway Administration (FHWA), this project will be undertaken in phases following areas where undergrounding work has been completed. One of the first areas to be repaved will be Skyway, and the section between Pearson and Elliott will be restriped at that time to have one northbound lane, a center turn lane, and two southbound lanes to help facilitate evacuation in case of The Pentz Road project is completed, improving Paradise Ridge Elementary School access. The $77 million dollar road rehab is to emergency.

For more information, visit www.paradisesewer.com.

begin this summer in phases as undergrounding is completed.

Program to help with cost of removing hazardous trees moves forward this summer With the Government Hazard Tree Removal Program concluding last year, the next phase of tree removal is set to begin this summer. The Town has been approved to begin Phase 1 of the Category 4 Tree Removal Program, which is a cost share program designed to help property owners with the cost of removing trees that were not eligible for the previous Government Tree Program. Program details are still being finalized, but we expect to begin accepting applications midsummer. Paradise Sewer Project moves forward into EIR process Perhaps the most important economic development project in Paradise’s recovery, the Paradise Sewer Project is moving forward through the Environmental Impact Report (EIR) process. Since its incorporation in 1979, the Town of Paradise has sought a formal wastewater treatment solution for various zones and boundaries, all of which primarily focused The Town is to begin Phase 1 of the Category 4 Tree Removal program on commercial and densely populater this summer. This will be addressing the removal of trees not lated residential areas – the poreligible for previous Government Tree Program. tions of Paradise most vulnerable



Business Journal • Editors: Monica Nolan, Carol Peterson • Production/Layout Design: Jeri Luce, Perrin Tong

Town of Paradise Building Updates April 2022 2,253

Building Permit Applications Received


Stick built / 665 Manufactured


Building Permits issued


Homes Rebuilt (certificate of occupancy issued)


Multi-Family Unit Permit Applications Received


Multi-Family Unit Permits Issue


Multi-Family Units in Review

257 Multi-Family Unit Permits Rebuilt (certificate of occupancy issued)

• Advertising: Mark Orlando, Kathryn Orlando To become an advertiser call 530-520-3065 or email PreferredPros@sbcglobal.net

Paradise Ridge Chamber



6161 Clark Rd., #1, Paradise, CA 95969 • 530-877-9356 www.paradisechamber.com

A-6 Spring 2022 • Ridge Business Journal

How much tax will you owe on PG&E lawsuit settlement proceeds? By Jon Warren Matthews, Hutton & Warren, CPAs


ith many on the Ridge involved in the PG&E Camp Fire lawsuit, some of the most-asked questions are about the taxation of the settlement proceeds. In general, all income is considered taxable unless federal and state tax laws state otherwise. Our job will be to review your information and determine what part of your settlement payout can be nontaxable under the tax laws so that you are able to plan accordingly for income taxes.

tress are taxable and includable in income unless the emotional distress is a result of the physical injury. The physical injury must have happened on the day of the fire and not after-the-fact or due to having emotional distress.

to know if you are planning on utilizing the 1033 election to plan accordingly.

• Personal Property Settlements – payments for your residential real property could be fully taxable if you are unable to exclude the gain as a personal residence exclusion ($250,000 single/$500,000 married filing jointly). If you have already received insurance proceeds for your property, this will be factored into the equation to determine if you are still within the gain exclusion amount.

• Rental Loss of Income – payments for rental loss of income are taxable and reported as ordinary/rental income.

• Additional Living Expenses (ALE) – payments

First, know what your award is for. The PG&E Fire Victim Trust has been providing Determination Notices that detail the breakdown of the settlement award (e.g., Emotional Distress-Nuisance, Emotional Distress-Zone of Danger, Personal Injury, Real Property, Loss of Income, Interest, etc.). This should be provided to you by your attorney. If you didn’t use an attorney, the Trust should provide this notice to you directly.

Some attorneys are recommending that your payout will not be taxable if they don’t provide this information to you, but that is incorrect.

Some attorneys are recommending that your payout will not be taxable if they don’t provide this information to you but that is incorrect. It is important to obtain the details of your settlement to determine what is taxable. If your attorney has requested a redetermination of your settlement, they need this notice to determine any changes in your proceeds.

for additional ALE are nontaxable and excludable from income as a result of the fire being located in a federal declared disaster area.

Next, determine whether each part is includable or excludable from income. The taxation on your settlement proceeds follow the same tax guidelines as your insurance proceeds payouts. The following are common settlement proceeds: • Physical Injury – payments for physical injury or sickness are nontaxable and excludable from income. This must be a physical injury meaning there was bodily harm. • Emotional Distress – payments for emotional dis-

Jon Warren

• Personal Contents – payments for your personal contents are nontaxable and excludable from income for the same reason as ALE payments. • Business Property Settlements – payments for your business property settlements could be fully taxable. Some of this payment may be taxable as capital gain income depending on the type of asset. You may be able to defer the gain by meeting the requirements of an involuntary conversion under Internal Revenue Code Section 1033. There are specific rules and timelines for the 1033 exchange that may have already been addressed with your insurance proceeds. You will need

• Business Loss of Income – payments for business loss of income are taxable and reported as business income.

• Interest – interest is taxable as ordinary income. With respect to attorney fees, most of the PG&E fire lawsuits are contingent fee lawsuits which means that the attorney fees cannot be excluded from the gross award. So, if you receive $100,000 and give 30% to your attorney, you are still taxed on the full $100,000. Further, the Tax Cuts and Jobs Act eliminated the tax deduction for attorney fees through 2025, so there is no deduction available for the attorney fees on your Federal Income Tax Return (attorney fees are still deductible on the California Return). Exceptions include the ability to deduct attorney fees against loss of income received, or if part of your award receives capital gain treatment, then a portion of the fees can be added to the basis of the property creating a deduction. The PG&E trust has already started making settlement payments out to individuals. The first installment is 30% of your total settlement amount with the rest to be paid out later. If this is the only payment you received in 2021, you are only responsible for paying taxes on the taxable portion of that payment. This is a very complex tax situation, and you will probably have additional questions. We recommend waiting until you receive your Determination or Redetermination Notice before contacting your CPA so they have numbers to work with. On basic settlement scenarios, we recommend setting aside at least 30% of the gross payout for taxes. This should be enough to cover the taxes, but projections should be run to make sure.

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Joanne and Fred Cosgrove in November 1961, in their shared office at Rose Chapel.

Today Rose Chapel Mortuary and Crematory still resides at the same location.

Mortuary & Crematory


6382 Clark Road, Paradise • 530-877-4923

Spring 2022 • Ridge Business Journal A-7

Will there be Federal Tax Relief on PG&E settlements for victims of the Camp Fire?


ebuilding after a wildfire is an emotional and financially strenuous process. Fire victims have lost homes, belongings, and for some, even their loved ones. Survivors deserve clarity in order to move forward. This tax season, many fire survivors are struggling to understand the taxability of their claims from the Fire Victim Trust. The Trust is a $13.5 billion settlement established in July 2020, and is made up of over seventy thousand survivors of the 2015 Butte Fire, the 2017 North Bay Wildfires, and the 2018 Camp Fire. The Trust first began distributing funds in By Doug LaMalfa November 2020, and by the end of 2021 totaled Congressman, $1.7 billion in awards. As a result, this year will California 1st be the first that many victims’ awards may be Congressional District viewed as taxable. I previously led a bipartisan letter to the IRS urging them to release tax guidance and confirmation that much of the payments would be tax-exempt and people understand how to file. Since the 2021 tax season began on January 24th, many survivors have struggled to decipher the tax code, determine what amount of their claims can be used to replace their losses, and the overall taxability of their payments. I think it’s unfair that we would ask wildfire victims to be burdened by an unclear tax system when they are working to rebuild their homes and their lives. Congressman Mike Thompson (CA-05) and I introduced bipartisan legislation that would exempt thousands of fire victims who are receiving compensation from the Fire Victim Trust from having to pay federal income tax on their settlement money. Additionally, the legislation would prevent survivors from having to pay taxes on the attorney fees that are included in the settlement. These fees account for roughly 30% of the compensation, meaning that without this legislation survivors would be taxed on money that their attorneys keep. Although the deadline to file 2021 taxes is April 18, 2022, this legislation would allow survivors to be awarded their exemption retroactively. I have heard from many North State residents who are deeply concerned of by the immense tax burden of their settlement. The Trust was set up to help survivors get back on their feet and rebuild after the devastation of a fire, but they’ve been getting worn down by the worry of or the actual tax burden of their payouts. Survivor’s settlements shouldn’t be taxed. It is the least the government can do to support Californians who have lost their homes, places of work, and loved ones.

Update on Fire Victims Trust claims process and Determination offers By Joseph Earley Law Offices of Joseph M. Earley


take this opportunity to provide an update to the Fire Victims Trust (“FVT”) claims administrative process as I am experiencing it. My last update in this publication was in December, 2021 and much has transpired since. Unfortunately, Ridge business claims are just recently beginning to receive FVT Determination offers so there’s not much to update on that front. The FVT has issued Determination offers to roughly half of the personal claims as of March, 2022. Remember that, while Camp Fire victims comprise

It is essential that all claimants know precisely what they are settling for because once they “accept” their offer, there is no recourse. Joseph Early the majority of claimants per eligible fire, there are several fires involved in this process and there are many complicated issues for the FVT to resolve. This takes time, and patience is certainly running out among claimants. One of the most disturbing consequences of claimants running out of patience (and funds) is the resulting desperation to accept Determination offers- without examining the details of what they are agreeing to. Because emotional distress claims are being resolved with unexpectedly generous offers, many claimants seeing a tantalizing six figure offer (in the environment of tight finances) accept the FVT offer sight unseen. This can be a financially reckless approach. It is essential that all claimants know precisely what they are settling for because once they “accept” their offer, there is no recourse. What is even worse is that many claimants are led to believe that there could be adverse tax consequences simply if a claimant sees their settlement details. I have yet to see any legal authority on that point and it frankly makes no logical sense. The prudent approach is that every claimant knows what is being offered and reviews it with their attorney before accepting. And their CPA will certainly want to have the details for tax returns. Another potentially critical issue for both homeowners and business property owner-claimants is that selling their

property may have a huge negative impact on their recoveries. It is important to have the circumstances (size of structures and insurance coverage) evaluated for the potential financial impact. I emphasized this in my last update, and I hope Chamber and community members are heeding this advice and spreading the word to anyone with a real property claim which has not been settled. Many claimants lost their jobs after the fire and have made claims for their Personal Income Losses. It appears that the FVT is simply offering $3,000 for all such claims regardless of the claimed losses. The offer may be increased on reconsideration with reference to supporting evidence - usually tax return from at least 2017, 2018 and 2019. That should be the minimum evidentiary support and a narrative explaining how the fire damage to either claimant or the claimant’s employer caused the period of unemployment. This is a good example of why it is critical to see the details of the offers. Given the time which has elapsed since the fire, it is natural that a number of elderly or medically infirm claimants will pass away before their Determinations are accepted. It is important to know that the FVT will continue to offer emotional distress damages despite California law which would otherwise terminate any claim for pre-death emotional distress damages. But it is essential to confirm that such an award is being offered in those circumstances. Again, a reason to review all Determination details before accepting. Finally, from the relatively few Business Income Loss Determinations I have seen, it appears that the FVT may be preferentially assessing some business claims using their expedited process. This will generally result in a $10,000 offer for lost business income. It is imperative that our business claims be assessed with the proper FVT evaluation process so as not to be undervalued. We business owners need to assure that our FVT files contain all the necessary documentation to support our claims. An expert forensic report can be helpful, but it is not necessary. It is very important to list out and price lost business personal property. The FVT will not assign prices to the contents of our businesses (as it won’t for lost household contents) so it is incumbent upon the business owner to assure the list is complete and reasonably priced out. This will be clear if the Determination details are carefully reviewed. I offer the preceding in the interest of service to my community.

The community is invited to the Welcome to Paradise Skyway Gateway sign dedication

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Thursday, April 21, 2022 2:00 p.m., at the Gold Nugget Museum 475 Pearson Rd. Light refreshments served.

Franchise opportunities available. For more information: Curves.com/BuyCurves *Enrollment fee due up front and varies by location. Monthly membership fees waived through the end of 2021 if you join on the same day as your first visit for a combo 12-month recurring billing fitness membership. Monthly billing will begin January 1, 2022. Valid for new Curves members only. Not valid with any other offer or discount. Valid at participating locations only. No cash value. Offer ends 12/31/2021. © 2021 Curves. All Rights Reserved

Out of concern for public saftey, the sign dedication will be at the Gold Nugget Museum and NOT at the sign location on Skyway.

A-8 Spring 2022 • Ridge Business Journal

Gallagher introduces bill providing wildfire victims tax relief


acramento – Assemblyman James Gallagher’s (R-Yuba City) efforts to make PG&E wildfire victims settlement payments tax free cleared the first hurdle when the full Assembly passed AB 1249, legislation that would provide financial relief to wildfire victims by exempting them from paying state taxes on settlement payments made out of PG&E’s “Fire Victims Trust.”

By James Gallagher Assemblyman District 3

Gallagher said, “Victims deserve to receive the maximum amount of compensation possible from PG&E, especially in light of recent reports that the trust might not be able to pay victims the full settlement amounts they were originally promised. More needs to be done, but the least we can do is make these payments tax free.”

“AB1249 will be a huge boost for all the fire victims that are still struggling to get their life back together. As they wait with uncertainty if they will have enough money to rebuild this will give them some hope and help to rebuild their lives” stated Steve Crowder, Mayor of Paradise. Doug Teeter, Butte County Supervisor representing Paradise said, “Payments from the Fire Victims Trust are already going to be less than what many people are expecting due to PG&E’s stock price and the structure of the settlement. Providing income tax relief will help provide more financial resources to Camp Fire victims to help them rebuild and recover. It’s the right thing to do.” AB 1249 is principle co-authored by Senator Jim Nielsen (R-Tehama) and has a large coalition of bi-partisan co-authors. The bill now moves to the Senate for a committee vote sometime in March.

Assemblyman James Gallagher represents the 3rd Assembly District, which encompasses all of Glenn, Sutter, Tehama and Yuba counties as well as portions of Butte and Colusa counties.

PID district meter installation project on track to finish early 2023 By Tonya Dale Cedar Creek Publishing


ork continues throughout Paradise to restore “normal” water operations and billing as the Paradise Irrigation District meter installation process continues. Since the metering project began in August 2021, more than 770 meters have been installed on Ridge properties throughout the district; full district-wide metering is expected by early 2023. Meter installation at each customer account also includes installation of the staterequired backflow device as well as connection to the district’s data collection infrastructure which connects to PID’s billing system. PID was formed as a special district more than 100 years ago to provide irrigation for small farms, ranches, and orchards; provision of household “drinking” water was added later. PID is “owned” by the people who live in the service area and is not affiliated with the Town of Paradise. PID’s earliest pipes were redwood and eventually there was major leakage in the system— but the district was uncertain whether the loss of water was due to leakage from the redwood pipes or was actually being used by its customers. Installation of meters in 1934 helped the district determine where and how the community’s water was used. PID processes water for customers at the Treatment Plant, located just below the Magalia Dam. The amount of water processed today is almost the same amount processed daily just prior to the fire—yet our community has far fewer households. PID is restoring metering: • to help PID understand where the water is

Meter installation continues throughout Paradise Irrigation District. More than 770 meters have been installed since August 2021; the process should be complete by early 2023. going so, we can fix system leaks and prioritize future pipeline replacements • to provide the funds so PID can continue the recovery process and return to the previous method of funding the district • to meet California’s requirements for water districts statewide Once a customer’s meter is installed, charges will resume for the quantity of water used (sometimes called a “consumption” charge). Just as it did prior to the fire, PID adds the quantity charge to the monthly service charge. Charges for water remain what they were prior to the 2018 Camp Fire: $42.97/month for active rate plus a quantity charge of $1.61 a unit (a unit is 748 gallons). A customer assistance program (with the same qualifications as PG&E’s CARE discount program) is available and can save our qualifying customers $10/ month on their PID bill. Once they receive meters, PID customers can monitor their water use through Dropcounter, a free app available for Android and Apple iOS devices.

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Spring 2022 • Ridge Business Journal A-9

Join in the fun this spring & summer at PRPD


s the Paradise Recreation and Park District (PRPD) shifts from a successful Ice Rink and Winter Wonderland season to the warmer months, we will continue to add new programs and events for families to enjoy. The district will provide details on the events at www. paradiseprpd.com as the events get closer. We seek partners and sponsors for these events and others throughout the year.

Upcoming events: April 22-24 2022 - Earth Day. Volunteer to plant a tree on the Ridge to celebrate Earth Day. PRPD Volunteer Coordinator Sophia Oliverez lead a community tree-planting at Bille Park and Moore Road Ball Park. All are welcome!

April 23 & 24, 2022 – The 43rd Annual Gold Nugget Craft Faire. This annual tradition at the Terry Ashe Recreation Center (6626 Skyway) brings craft and food vendors from around the North State and beyond for the Gold Nugget Days Celebration weekend.

Clampers at Paradise Lake.

May 21, 2022 – Launch at the Lake. Kick off the summer fun at Paradise Lake. We will have fun activities, outdoor sports vendors, and food to start off the summer with a bang, including kayaking opportunities for the community and mountain biking information and giveaways.

June 4, 2022 – Ceremonial groundbreaking for the Magalia Paradise Lake Loop Trail and Lakeridge Park (Magalia). Saturday June 4th is National Trails Day and the perfect day to invite the community to take a look at draft plans and celebrate the kick-off for planning and development of the long-awaited Lakeridge Park and the newly grant funded Lake Loop Trail.

June 6, 2022 – Opening Day at Paradise and Concow Pools. Evening outdoor movie fun will kick off the summer at the Aquatic Park/ Paradise Pool.

April 30, 2022 – Paradise Lake Kid’s Fishing Day.

July 30, 2022 – Pinewood Derby.

Bring a kid and catch a fish. PRPD sponsors this event along with the Butte County Fish and Game Commission and Fins Fur and Feather Sports. Continued donations and local support allow for the planting of trout at the Lake. BBQ cooked by the E.V.

Young car enthusiasts and woodworkers love the annual Derby at the Terry Ashe Recreation Center. Kids craft their own wood cars and race them down the metal track in this competition. Prizes are given in multiple categories.

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A-10 Spring 2022 • Ridge Business Journal

CHOCOLATE FEST, continued from page A-1

GOLD NUGGET DAYS, continued from page A-1

Paradise Chocolate Fest benefits nonprofit organizations which provide educational, enrichment, recreational and leadership opportunities to youth on the Paradise Ridge. Since its inception in 2006, the Fest has contributed over $360,000 in financial support to youth programs and services. Admission is $5, children 4 and under, free. For all of the delicious details, follow Paradise Chocolate Fest FB; www.chocolatefest.us or 530/342-4896.

Outdoor playhouse to be built and raffled off during the Chocolate Fest


he Chocolate Fest, in collaboration with Valley Contractors Exchange and regional designers, architects, builders and suppliers will work alongside Paradise and Ridgeview High School students, apprentices and mentors, to create and build an Outdoor Playhouse – to be built during, and raffled off at the end of the day, at the Paradise Chocolate Fest celebration on Saturday May 7th. Come early and watch the building, from the ground up! This very special project will: Serve as an excellent opportunity for students to work shoulder-toshoulder with industry professionals, gaining hands-on experience, developing carpentry skills, communication, innovation and teamwork, while supporting their community. Shine a spotlight on our regional building industry leaders who have provided tremendous support of the rebuilding and revitalization efforts on the Paradise Ridge. Raise critical funds in support of non-profit organizations on the Ridge that provide services, opportunities and life-long lessons for youth.

A nod to our Gold Nugget Days history, the founding committee is gathered here celebrating the first Gold Nugget Parade. L to R. Paul Horton, Gladys Rodriquez, Luther? (Sheriff), Dr. Anderson, Will Style, Mr. Buzzard, “Ing”, Ges Moseley, Jerry Kemen, Nita Powers, Marie Howe, Stanley Kensey, Fritz Klemm, Harvey Roth, Dick Shaddock, Betty Klemm will be hosting its annual mineral show Saturday and Sunday, 9am-5pm, and 9am-4pm, respectively at 475 Pearson Road – new museum site. Rain or shine – visit the Kids zone, lapidary works, silent auction and so much more. Friday, April 22nd will feature the Paradise Rotary/Interact hosted “Bean Feed” Yup, you heard that right, an all-you-can-eat feed with rib-sticking goodness! Our premiere Gold Nugget Days Parade will take place on Saturday, April 23rd from 12pm to 1pm. Assisted by the Paradise Police Department and our Volunteers in Police Services, Skyway will be closed at approximately 11am, so plan on arriving and parking early outside of the Holiday Market staging area. The parade has been planned to take the traditional route on Skyway from Holiday Market ending at the intersection of Skyway and Birch Roads. Rounding out the weekend, join us on Sunday, April 24th for the 23rd annual Paradise Horsemen’s Association “Gold Nugget Day’s

Horse Festival.” The event will take place at the Paradise Horse Arena, located off Moore Road. This will be a family friendly event with food, booths, games, and raffles from 11am to 4pm. With so much changing every day, please stay tuned to the Paradise Ridge Chamber of Commerce calendar, paradisechamber.com, where updated details are available for your festival planning. Your Gold Nugget Day’s Inc., board of directors and staff, have been working hard to make the necessary improvements to reestablish our local museum. A special “thank you” to the North Valley Community Foundation; the Paradise Rotary Club, and Rotary International; Butte County sustainability grants; the Town of Paradise, our membership, volunteers; and of course, YOU, for your unabated support of our mission to preserve the history of the Ridge and to educate the community on our collective past.

Introducing Phil Kelly, 2022 Grand Marshal


n 1969 Charles Phillip “Phil” Kelly moved to Paradise with his wife Helen and four children, and became the manager of the Paradise Irrigation District (PID). He served as manager for 26 years until his retirement in 1985. Kelly was always willing to build a better Paradise either as the PID manager, the President of Rotary, the Chairman of Johnny Appleseed Days, volunteering on a committee or participating in our Gold Nugget Days celebration. This is only a small sample of the time and dedication he gave to Paradise. He is a true From the archives: Phil Paradisian worthy of the title “Grand Marshal”. Kelly wearing the traditional gold shirt and vest full of badges.

Buy your Gold Nugget Days Badge for a chance to win a gold quartz pendant necklace


adges are on sale throughout our numerous fine establishments and the Museum. Your Sheriff’s Posse is be selling badges on Parade day. Registers your badge at Museum, 475 Pearson Road, 12-4pm, Monday through Friday. Why register your badge? Woodworth Jewelers, 6265 Skyway, once again graciously donated a fine specimen of local gold quartz. Drawing on Sunday, April 24! Only registered badges are eligible to win.

Donkey Derby and pancake breakfast at Magalia Community Church


Tickets - $10 each. Winner need not be present The “Lucky Ticket” will be drawn Saturday, May 7th, 4:00 pm, on-site at the Paradise Chocolate Fest. 100% of ticket sales will benefit youth services on the Ridge.

he 2022 Donkey Derby, located at the Magalia Community Church in Magalia is one of the Gold Nugget Days favorite events. Celebrating the 1859 discovery and transport of the 54lb Gold Nugget. Watch the well cared for, yet crazily stubborn pack animals move the nugget from its find at the Willard Mine to the Magalia Community Church with fanfare and a whole lot of encouragement from their handlers and the crowd. Onlookers are encouraged to attend 8:30 a.m. to noon awaiting arrival of the first packers. Bring a chair and get ready to “hoot and holler!” Breakfast available, provided by the Donkey Derby and pancake breakfast at Magalia Community Magalia Community Church for a paltry Church. Photo credit Paradise Post fee.

Spring 2022 • Ridge Business Journal A-11


B&G COOK OFF, continued from page A-1

enhance quality of life on the Ridge by helping to host the party.

Guests enjoying themselves at the 2018 Cook Off at the Paradise Veterans Hall.

continued from page A-1

2022 event information: Every Wednesday Night for Eight Weeks: June 8 – July 27, 6:00 p.m. to 8:30. Paradise Community Park 5570 Black Olive Drive at Pearson Road Paradise, California Here’s a sneak peek at the talented bands waiting in the wings for Party in the Park 2022! Party in the Park 2022 Entertainment Line-up 6/8 Driver - Classic rock, Blues, R&B 6/15 Special Guest - Fun dance music and classic favorites 6/22 Lee Side Riders - Country and rock favorites and originals 6/29 Jimmy Becker & Friends - Acoustic classic rock and unforgettable original tunes 7/6 Soulfistication – Funk, soul and groovy tunes 7/13 Overdrive - 70’s and 80’s classic rock 7/20 The Alan Rigg Band - Funky New Orleans, Blues & Jazz 7/27 Soul Posse - Upbeat dance music and fun singalong songs

Boys & Girls Clubs’ largest fundraiser for Ridge Club members and their families, with 100% of all donations going straight to supporting critical summer services at Camp Jamoa and case management for more than 60 Ridge youth. Camp Jamoa is a full day low-cost camp in partnership with Paradise Unified School District that serves 1st-7th grade youths. Our programs are the most affordable, inclusive and extensive services, including meals and weekly excursions throughout Butte and Glenn County. Field Trips include local museums, lakes, parks, businesses and visits with local guest artists and musicians.

By supporting the Paradise Cook-off you will be giving local youth a summer filled with fun, laughter, learning, and lasting memories. To get involved, please join us at the Paradise Cook-Off on April 30th for a fun evening and to help provide critical resources for Ridge youth.

Paradise and Magalia youth will experience exciting adventures as we travel through weekly themes such as: Animal Planet, Extreme Sports, Imagination Station, Splish Slash Water Week, Creative Campers and more.

Party in the Park is made possible through a partnership with the Town of Paradise.

Chico Teen Center members joined in on the Cook Off fun in 2019 when the event was held in Chico.

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A-12 Spring 2022 • Ridge Business Journal

RPF offers many ways to reduce building costs

By Holly Fisher Project Coordinator, Rebuild Paradise Foundation


he Rebuild Paradise Foundation (RPF) is a non-profit organization dedicated to the longterm recovery of Butte County’s Camp Fire disaster-affected areas. The RPF has developed several resources to help in the recovery and lower the cost of getting your property build-ready. In addition to our resources, the RPF is committed to storytelling the triumphs, resilience and determination in our community. We also engage in advocacy, and “pay it forward,” using what we have learned to support other disaster-affected communities. With two grant programs, open and available to Camp Fire affected households and new residents building in the fire footprint, RPF has put over 1.2 million dollars into helping build homes! Many ways to save $$ on your build The Missing Middle Grant offers awards of up to $5,000 in pre-construction reimbursement to qualify-

ing households and targets survey costs, access to water and architecture/engineering fees. The Septic Infrastructure Grant offers qualifying households grants of up to $7,500 for septic system repair and replacement expenses. The Residential Floor Plan Library was created to save you time and money on your build in the Camp Fire footprint by providing access to low-cost master planned homes. With use of a master plan from the RPF, a household can save months of time in the design process, thousands of dollars in design fees, save money in permitting and expect a shorter time in permit plan check. Accessible from our web site, the Residential Floor Plan Library hosts a dozen unique plans ranging from 750 sq ft The Residential Floor Plan Library provides access to low-cost master to 1816 sq ft. There is even a detached two planned homes, saving thousands of dollars. car garage master plan! If you haven’t visited recently, you’ll want to check out the newest home in the library. “The Butte Creek,” is extremely versatile! With 68+ (and counting) individual properties permitted - the library has been very successful. If interested in a RPF master planned home, we encourage you to contact at least three contractors for a bid. The RPF is NOT a home builder, and we cannot offer pricing.

Mapping tools and drone imagery have also been developed with money savings in mind. With use of our survey mapping tool, already surveyed properties in the Town of Paradise can be found with information on which surveyor did the work. Although we The Muhlbaier, 3-bedroom, 1,674 sq. ft. home shown here is one of RPF’s still encourage you to get three bids, neighMaster Plan homes. Check out their floor plan library, offering plans bors may be able to find cost savings in sharfrom 750 to 1,800+ square feet and some garage plans. ing the same surveyor.

Drone imagery provided from RPF to design professionals working in the Camp Fire footprint is often useful in development of your site plan, saving your design professional time and you, money. The service is FREE for residential homes being built in the Camp Fire footprint. With over 130 drone flights completed, it’s estimated that this program has saved residents over $130,000! If you are just beginning the build process, we encourage you to ask your design professional if our drone services can help. All the resources mentioned are stackable and can work in conjunction with other grant/loan programs. For more information visit our website, www.rebuildparadise.org or email info@rebuildparadise.org. Want to stay connected with the newest information? Follow our YouTube Channel, Facebook and Instagram pages for daily inspiration and news about services in our community!



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Spring 2022 • Ridge Business Journal A-13



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A-14 Spring 2022 • Ridge Business Journal

Regenerating Paradise receives grant from NVCF to explore affordable housing on the Ridge

By Allen Meyers Executive Director Regenerating Paradise


egenerating Paradise (RP), a non-profit organization formed in the aftermath of the Camp Fire, was recently awarded $45,000 from North Valley Community Foundation’s (NVCF) Butte Strong Fund to facilitate fire wise, low carbon, affordable housing in Paradise. RP holds a vision for the recovery of Paradise as a community with ample affordable housing for returning residents and newcomers; a thriving and diverse economy that provides for livelihoods and nurtures the resources of our unique ecosystem; and facilities for art, performance, education, and wellness that support quality of life and bolster community ties.

To help realize that vision, RP has partnered with fac- rector of RP and second-generation Ridge community ulty from U.C. Davis to design an affordable mixed-use member. “We all know that affordable housing remains development community that redefines sustainable and one of the biggest unmet needs for our community. We resilient living in Paradise. The plan includes 125 hous- are honored to receive this substantial support from ing units, 10 businesses/services, supportive energy, and NVCF and the Butte Strong Fund to explore, as a community, the solutions to this wastewater infrastructure. problem.” The mixed-use development “We are still early in the process. could include restaurants, We are honored to be supported Chris Copeland, NVCF cafes, shops, a childcare cenby NVCF; they have been program officer, noted, “We ter, a clinic, and any number have been talking with Reof other services, providing instrumental in the recovery of generating Paradise for sevjobs and economic vitality to Paradise.” eral months about grant the Paradise community. possibilities and have apThe Butte Strong Fund Community Development preciated watching their project take shape. They have grant from NVCF will allow RP to conduct surveys, focus remained steadfast in their desire to see what could be a groups, and community input sessions where the Ridge significant affordable, equitable, mixed-use housing decommunity and poten- velopment come to the Paradise community. We hope tial tenants will be able this funding helps that come to fruition.” to share their ideas and Said Myers,“We are still early in the process. We are visions for the development. It will also help committed to the community and believe that together fund the finalizing of a we can create anything. We are honored to be supported project team, including by NVCF; they have been instrumental in the recovery architects, engineers, of Paradise.” developers, town and Regenerating Paradise has a mission to “weave the government officials, social fabric that regenerates us.” As at its annual Paraand community-based dise Revival Festival, it gathers community members to organizations. share ideas and hopes for the future and learn about the “This is a watershed work being done by local organizations helping to remoment,” said Allen build the Ridge. Myers, Executive Di-

For more information visit www.RegeneratingParadise.org or email info@regeneratingparadise.org.

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Spring 2022 • Ridge Business Journal A-15

FRHF awarded $150,000 grant to continue Inspire Hope project Semi trucks deliver new and returned items to the Ridge every week. Items will be donated to fire victims throughout the area.

By Joleen Levey Philanthropy Director Feather River Health Foundation


he Feather River Health Foundation (FRHF) has been awarded a $150,000 grant by North Valley Community Foundation through the Butte Strong Fund. Thanks to this grant, the Feather River Health Foundation will be able to continue to operate their Inspire Hope project. “This grant will make it possible for the Feather River Health Foundation to better serve our community and continue to help improve the quality of life for many community members,” said Joleen Levey, Director of Philanthropy and Community Well-Being at Adventist Health Feather River Health Foundation. The FRHF Inspire Hope project serves as a local redistribution center assisting non-profit partners with items aimed at improving the quality of life for the community members they serve. This service is possible due to their partnership with World Vision, an international non-profit that connects businesses who have goods they donate to charities, which in turn give them to individuals or charities who need them. Through the Inspire Hope project, they build relationships with other non-profit organizations, who can ensure the goods are given to families and individuals with the greatest need.

FRHF continues to support the ongoing Ridge recovery


n a concerted effort to expand and improve the quality and scope of community health and wellbeing, Adventist Health’s Feather River Health Foundation (FRHF) has worked extensively to create funding assistance for important programs and projects that will have long-term benefits for the Ridge community. Specifically, a recent donation of $25,000 was approved for the Town of Paradise for their long-term recovery plan, covering 25% of the cost of this project. This project will allow the Town of Paradise to measure progress, educate stakeholders (resident) about recovery efforts, and refine the blueprint for rebuilding appropriately. Another $10,000+ grant was approved for Paradise Stronger, enabling them to further promote community wellness by offering free wellness education and free fitness events for residents on the Ridge. Paradise Stronger is also active with FRHF in pursuing a Blue Zones initiative for the Ridge community. The FRHF is actively supportive of local community opportunities that help patients and their families through their healthcare journey, including a cultural arts option with Northern California Ballet and the beautification of Skyway at the town limits with daffodils. Recently, FRHF facilitated a meeting between Town of Paradise officials and Adventist Health leaders who had not yet had the opportunity to personally see the current facilities in Butte County. This meeting allowed for open discussion about needs and future planning for the Ridge community’s healthcare needs. FRHF continues to support local residents as they recover and rebuild through the Inspire Hope Program, which provides local organizations with truckloads of household items. More than 61 trucks have delivered items for the Ridge community, valued at more than $3 million, and supporting nearly 8,000 individuals, adults and children. In addition, FRHF’s board of directors has seen some changes as well, with long-time board member Steve Gibson stepping off the board to pursue personal opportunities elsewhere while local community resident Liz Dickinson joins the board. Liz’s extensive experience in healthcare and her love for the community will be assets for her as an FRHF board member.

By Joleen Levey Philanthropy Director Feather River Health Foundation

Here are just a few of the local Ridge groups FRHF has recently supported: • Daffodils for Skyway Beautification • Northern California Ballet • Butte Stronger • The Blue Zone • Paradise Long Term Recovery Plan • Inspire Hope Program

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A-16 Spring 2022 • Ridge Business Journal

The PUSD legacy continues, serving over 1,500 students We are very proud to be participating in the rebuilding of Paradise with the following projects:

By Sheila Craft Executive Assistant to Superintendent Tom Taylor


ecognizing that reopening schools as soon as possible after the Camp Fire would bring families back to the Ridge, Paradise Unified School District (PUSD) administration worked tirelessly to get students back in classrooms in their hometown. Many local graduates represent the second, and even third, generation of Bobcats to receive a diploma on Om Wraith field. Currently, we are privileged to serve 1,505 students in our district.

• New PHS gymnasium • New PHS softball field • New PHS tennis court • New PHS, 19 classrooms • Paradise Ridge Elementary School rebuild and modernization • New Pine Ridge fencing, playground, and paint • New Cedarwood fencing, painting, playgrounds • New Ridgeview High School site

Additional counseling and after school programs help students While we know that rebuilding the town is critical, our focus has always been to educate students. This means not only serving their academic needs but the needs of the whole student, including their social and emotional wellness. With our students enduring the impacts of both the fire and COVID, PUSD has provided additional counseling and after school programs to help our students where needed and make up for lost learning due to the pandemic. Additional classes and smaller class sizes PUSD has added classes to reduce class sizes at the Tk through 6th grade levels and our 7th through 12th grade math and English classes. K-3rd grade class size averages remain below 20 students. 4th thru 6th grade and 7th – 12th grade English and math class averages are below 25 students.

MBA and Ridgeview Rangers partner to beautify the Ridge By Jeff Wrobel Ridgeview Ranger Coordinator and RHS Teacher Judy Winder Magalia Beautification Assn. member


agalia Beautification Association (MBA) group gardens on a weekly basis from spring to fall. Some of the members began gardening shortly after the group was formed and at times, they needed some strong young hands with their projects. They were so very lucky when Jeff Wrobel approached them in 2016 with an offer of high school students to help them out. Since then, they have partnered with the Ridgeview Rangers many times and could not have undertaken some of the projects they do without their help. Member Judy Winder affirms, “They are a vital part of our community and greatly appreciated by everyone in MBA.” MBA was started 25 years ago by four ladies who wanted our little town of Magalia to have flowers blooming during the year. It has evolved into gardens ranging from the Sheriffs/Fire Station on Skyway down to the Baptist Church, and includes public art in the form of whimsical sculptures. The Ridgeview Rangers program was started in the spring of 2015 at Ridgeview High School. Its mission is to graduate students who are connected to their community, embrace lifelong fitness, and experience the joy of volunteerism. The Rangers can be seen assisting various clubs and organizations with their projects and activities. They often volunteer past the end of their school day and on some weekends to make their com-

Shown here is a hardworking crew, the Paradise High Ridgeview Rangers and the Magalia Beautification Association, all volunteers. They have just cleaned up around the Magalia Baptist Church. munity a better place. Students who participate in the Ranger program get an education, give back to their community, and are surrounded by positive adult roles models. Their ecologybased science curriculum is reinforced with field trips, outdoor activities, and beautiful hikes. Students are also challenged by participating in CrossFit classes at the local Paradise Stronger gym with coach Aaron Singer.

The Rangers greatly appreciate what the MBA does for the community and they always look forward to helping them. We know that connecting students to their community not only make it a better place but also encourages engaged, responsible citizens. Keep up with the Rangers by visiting “Ridgeview Rangers” on Facebook.

Spring 2022 • Ridge Business Journal A-17

Case Managers, the unsung heroes of the Camp Fire

Case managers were honored at an appreciation event tied to the three-year anniversary of the Camp Fire.

By David Little Executive Vice President, Communications, North Valley Community Foundation


waiting list of thousands seeking government help after the Camp Fire has nearly been eliminated, thanks to assistance and funds from local nonprofits and organizations. The federal government authorized 16 disaster case managers — about enough to handle 480 cases. With case managers juggling only about 30 cases at a time, the waiting list of 8,318 household registrants quickly grew. That’s when philanthropy stepped in. Organizations built a system that employed up to 100 case managers and 25 supervisors. Donations to the North Valley Community Foundation (NVCF) and Butte Strong Fund paid for 79 of those positions. The case management system was managed by the Camp Fire Collaborative. Despite obstacles such as a pandemic, other wildfires, shortages of labor and materials, and delays in lawsuit settlements and government funding, last year was the busiest year for “closing” cases, or restoring a to their predisaster condition. There are now only about 300 open cases. Case management connects survivors to resources and programs that are available for individualized needs. Disaster case managers need to know whether clients have received money from FEMA, insurance, the Red Cross, PG&E law-

suits, Small Business Administration and any other assistance program. Different demographic factors help determine eligibility for types of assistance--with different programs for veterans, senior citizens, disabled individuals, families with young children, people with severe medical problems and so forth. Disaster case managers track income, expenses and debts, then work with the clients on a long-term recovery plan. Many cases take more than a year to close, with case managers often meeting with funders who chip in to bring a case to a positive resolution. “Perhaps what is most compelling about our disaster case management system is that no matter where you look, or who is participating, at all angles you will find a steady sense of hope and determination for recovery,” said Kate Scowsmith, who manages the case management system for the Camp Fire Collaborative and also lost her home in the fire. “Our collective vision for healing and thriving as a community has seen us through more wildfires in our area and a global pandemic. Despite so many hardships and setbacks, all participants in our system — survivors, case managers, funders and others — keep moving forward and continue to contribute toward a better future. This investment is nothing short of inspiring.” Learn more about the case management system at https://www.nvcf.org/ disaster-case-management.

Case management by the numbers 8,318: 0: 100: 16: 79:

Signs showing appreciation for case managers hang at a Camp Fire anniversary event in 2021.

Number of households on the waiting list for disaster case management at its peak (June 2020). Number of households on the waiting list for disaster case management now. Peak number of disaster case managers deployed locally. Disaster case managers funded by FEMA. Disaster case managers funded by donations to NVCF and the Butte Strong Fund.

Left to Right: Adam Roberts, Thomas Eigner, Claudia Kurtz, Livia Kurtz, Carmen Kurtz, Wayne Kurtz, Josh Jameson, and Aaron Singer.

Paradise Grocery Outlet is pleased to partner with A Simple Gesture to donate food to organizations all over the ridge. Since we opened our store we have been able to donate nearly 5,000 lbs of food. For us, food is so much more than nutrition. Food brings people together and connects us to our friends, our families, and our traditions. Everyone deserves access to affordable food options, and we are here to help fill the needs of our community. Wayne & Livia Kurtz

A-18 Spring 2022 • Ridge Business Journal

CRE international disaster response team’s action plan is now in the hands of the Town By Aubrey Pruis Association Executive, Paradise Association of REALTORS®


n July 2021, an International real estate disaster response organization, The Counselors for Real Estate Consulting Corps (CRE®) was invited by the Paradise Association of Realtors, (PAOR) to lend their experience to the Paradise rebuild. Their visit produced a comprehensive analysis and strategic plan to expedite the redevelopment process as the Town’s restoration moves forward. The Counselors’ recommendations are focused on immediate action steps to facilitate the “The CRE team said they rebuilding of Paraare here for the long term. dise’s housing stock Being able to call these exwithin the next three perts at any time has been an to five years, and touches on efforts to extremely valuable resource rebuild commercial for the Town. ” - Aubrey Pruis properties and services lost due to the Camp Fire. Strategies in the report are the result of the CRE® Consulting Corps’ several fact-finding visits to Paradise, including several stakeholder meetings. Working with the CRE team has blown the doors wide open on the “this is the way it has always been done” attitude regarding how we build and develop. This mindset has obstructed community development-- for our community and for many other communities around the globe. In addition to responding to the myriad anticipated challenges of rebuilding after a disaster, many communities are facing issues such as climate change, severe and frequent storms, natural disasters, pandemic, etc. The old standard is shifting to the backseat as we work toward more progressive methods of development to build a better, faster, smarter, and more resilient community.

ties and implementation pathways during recovery ad reconstruction. Through analysis of successes and missteps--while taking into account the “hurt” of the community we are working to rebuild—the CRE team prepared a detailed report of actionable items that can implemented over the next several years. The CRE team are here for the long term and has been an invaluable resource to the Town of Paradise. PAOR, CRE and The Town of Paradise will collaborate to develop an actionable roadmap and model of our rebuild journey that other communities can utilize, and immediately activate, in the aftermath of a disaster.

During an onsite meeting with Paradise Town staff, the CRE heard about the efforts underway and barriers impeding rebuilding.

Aubrey Pruis, Association Executive, PAOR, guides the CRE® Consulting Corps team on a tour of the Paradise Ridge.

The CRE team tours the Adventist Hospital site, a property with significant—currently untapped—septic capacity.

To download a pdf copy of the CRE teams complete Rebuild Paradise report, go to: https://www.cre.org/wp-content/uploads/2022/01/Paradise-Final-Report.pdf

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Spring 2022 • Ridge Business Journal A-19

After Camp Fire, B&G Club’s case managers continue to guide families, meeting challenges every day By Alex Beehner Marketing & Community Engagement Director Boys & Girls Clubs of the North Valley


or the last several years Boys & Girls Clubs of the North Valley (BGCNV) has focused on outof-school care and case management services for Ridge families. With three Clubs on the Ridge now in their permanent school locations, we are providing innovative and responsive care. BGCNV maintains quality of care and a place of safety for members and their families. Our case management team sees that an individual’s and family’s basic needs are met, assuring that they will flourish and thrive after their case is closed. Our focus is not just to rehouse a client, but to make sure that they are healthy and able to sustain the new life before them. Though most of our work currently revolves around rebuild efforts, we also assist clients in accessing mental health services, employment, furniture, and the other necessities needed for full recovery. With this comprehensive approach, we can support more families in their quest for self-reliance in meeting the challenges ahead. Families receiving assistance have demonstrated greater resilience with the impacts of COVID or the North Complex Fire. Clients reported that they felt safe and equipped to meet new challenges, because of the coping tools provided by BGCNV. We are currently planning our summer program, Camp Jamoa, which is in collaboration with Paradise Unified School District. Outside of regular daily Club services, we are providing food, support with bills, housing, furniture, gap funding and connecting families with resources so that no child suffers. Our goal is to preserve normalcy for our youth and families. We are proud to support Ridge members as they continue to recover and heal alongside their families. We could not do this work without our partnerships with

NVCF, Camp Fire Collaborative, United Way, and local donations. If you are interested in supporting our summer camp or direct case management services, please contact us at Erin K. (far right) meets with Paradise Code Enforcement to make sure families new builds meet the new requirements (530) 899-0335 or abeehner@bgcnv.org.

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A-20 Spring 2022 • Ridge Business Journal

FREE Business Assistance Program

Technical support with websites, social media and more By Melissa Kovacs Senior Project Analyst, CED


aradise Ridge business owners: Did you know that there are a number of FREE or low-cost programs available to help small, rural businesses with marketing data, website creation, and other types of technical assistance? The Center for Economic Development (CED) is located at California State University, Chico and has several technical assistance programs currently available that provide free services to small businesses. With more than three decades of experience providing direct technical assistance to businesses across a variety of industry sectors throughout the North State, the Center for Economic Development is ready to assist Paradise Ridge businesses.

How We Can Help: • Our experienced team is ready to assist you with a wide variety of FREE services, including: • Basic website creation or existing website optimization • Social media marketing and best practices • Target market demographics and spending data • Identification of potential customers and competitors • Policy and regulatory research

Eligibility Requirements: Eligibility requirements vary depending on program, and could include type of business, number of employees, and income limits.

Contact Information: Interested in this technical assistance program? Reach out to the CED team to get started. Get in touch with Melissa Kovacs, Senior Project Analyst at the CED, to schedule a time to meet and learn more. You may reach Melissa by email at mkkovacs@csuchico. edu or call her at 530-8983854. We look forward to hearing from you! The technical assistance programs are open to new businesses from now until September 1st, 2022. Please feel free to reach out if you have any questions. The technical assistance programs at the CED are funded in part by the Economic Development Administration (EDA), California Manufacturing Technology

• Regional analysis • And much more!

Consulting (CMTC), USDA Rural Business Development Block Grant, and the GOBIZ Small Business Technical Assistance Expansion Program (SB TAEP).

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Spring 2022 • Ridge Business Journal A-21

Building Trends in the Camp Fire Footprint


alley Contractors Exchange has compiled information indicating that construction in the Camp Fire footprint is trending away from custom homes being built for survivors, and toward spec homes. A spec home, short for speculative house, is a new move-in ready home built by a contractor, or owner/builder, who intends to sell when construction is complete. Home builders include former residents, developers, and new

By Amy Rohrer Executive Director, Valley Contractors Exchange

residents. Most early rebuilders were those who had lost homes in the fire. Unfortunately, the data can’t tell us where the people purchasing these homes are from. In some cases, they are survivors that prefer to buy a fully constructed home, rather than building from the ground up. We have also heard from builders and real estate agents that they are seeing a mix of people purchasing from out of the area, and from within our region that can’t afford to purchase a home in the more competitive markets like Chico.

• the number of finaled building permits for the Town of Paradise

• quantifies how many homes have been built for fire survivors returning to their property (or, in some cases have purchased a new lot within the burn scar to rebuild upon)

• the number of finaled building permits for the total Camp Fire Rebuilds by month

• the number of survivors that have rebuilt and sold their completed home

The data below calculates:

“When You Want It Done Right.”

Whatever the reason, construction remains steady! In addition to the (almost) 1,900 homes lost to the Camp Fire that have been rebuilt, there are currently 1,045 under construction and 236 that have applied for a building permit. This is critical not only for our recovery, but for the economy of our region. With new state of the art school facilities, a thriving arts community, a wealth of recreational opportunities, soon to be fully undergrounded utilities and once that’s complete, newly paved roads, it’s easy to see why Paradise is a great place to live! • the number of homes being built each month for those who didn’t lose their home in the Camp Fire • the number of spec homes, both stick and modular, being built and sold

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A-22 Spring 2022 • Ridge Business Journal

An update on recovery plans for the Ridge, Butte County and the region By Mark Thorp Business Advocate, Paradise Ridge Chamber of Commerce


ur Ridge communities play an integral part in the future of the region. Opportunities for model building methods in the WUI, limited manufacturing, and state-of-the-art technology lie before us. Among the many plans in play for the future of our Ridge, county and region are the following: 2022-2027 Comprehensive Economic Development Strategy (CEDS): Developed by 3CORE, Inc. every five years, the CEDS presents a plan for regional recovery in Butte, Glenn, and Tehama Counties. The strategy advances regional collaboration for collective impact. This plan was adopted with input with from Ridge business interests focusing on recovery to a pre-pandemic level (January 2020-2024), identifying key sectors that drive our Ridge economy and leveraging those opportunities to maximize assets. While Paradise and our Ridge communities have unique challenges, we’re tied to the demands of economic development within the region. Devastating fires have created unique challenges for economic recovery on the Ridge. These details are identified within this extensive report and outline the various economic factors before us: sewer connectivity, broadband access, recreational trail systems (tourism), housing, and forest management, to name a few. For more information, go to https://3coreedc.org/ceds/

The Upper Ridge Community Plan (URCP): The URCP presents a community supported, longterm vision promoting a thriving, resilient, and sustainable Upper Ridge. The plan provides implementable strategies and design concepts to help guide development in the area. It was sponsored by Butte County and funded by the North Valley Community Foundation

Butte County General Plan: The General Plan establishes the County’s long-term vision for the future, where people will live work, shop, learn, and recreate. It guides all zoning and land use decisions within the unincorporated County. It shapes future housing, supports job growth, fosters healthy and resilient neighborhoods, protects and manages natural resources and agricultural lands, ensures community safety, and promotes social and economic equity. While the focus is on the unincorporated areas, it would be a mistake to separate the functions of Paradise proper from the functions of the county. Managed separately, these two distinct entities often face similar challenges. Examples include early warning systems, recreation pathways, forest material reductions, and housing. The latter affects every aspect of our communities up and down the Ridge and beyond. For more information on the General Plan update, visit https://www.buttecounty.net/dds/generalplanupdate

WELCOME TO OUR COMMUNITY We want to get to know you! The Camp Fire Construction Connection is working to gather information about where our new community members are coming from.

The URCP’s purpose is to bring key Upper Ridge issues to the fore: Emergency response and evacuation routes, land use and growth, biking and pedestrian use, and designs for a vibrant “town center,” along with other issues of forest management and recreational opportunities. Though independent of the General Plan, our communities have been assured that this long-standing and community supported informational gathering process will play a part in general plan development moving forward. For more info, visit https://www.buttecounty.net/dds/urcp


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Spring 2022 • Ridge Business Journal A-23

Gold Nugget Days 2022 April 21 -24




Queen Contest and Revue

Thursday, April 21, 7:00 - 5:00 p.m. Paradise Performing Art Center, 777 Nunneley Rd, Paradise 530 872-8454

Rotary & Interact Clubs Bean Feed

Friday, April 22, 4:00 – 6:30 p.m. Charter Hall, Paradise United Methodist Church, 6722 Clark Rd., Paradise All-you-can-eat Miner’s Chili, beans. corn bread, coleslaw, beverage. Desserts for a small fee. Adults $15, Children 10 and under free. 530-520-4613, gtllip@comcast.net

Donkey Derby Pancake Breakfast

Saturday, April 23, 7:30 – 9:00a.m. Magalia Community Church, 13700 Skyway, Skyway, Magalia Pancakes, eggs, sausage, juice, coffee served during the Donkey Derby. Kevin Lindstrom, MCCChurch1896@yahoo.com

Visit ParadiseChamber.com’s online community calendar for more events.

Ongoing Magalia Farmers MarketMobile

Every Sunday, 10:00 a.m. - 1:00 p.m. Magalia Community Center (parking lot). 13917 South Park Drive, Magalia Fresh produce from the Farmers MarketMobile. magaliacommunitypark.org, 530 413-9158

The Magalia Market

Saturdays or Sundays, 10:00 a.m. - 2:00 p.m. May 1, 14, 22, 28 Donkey Derby June 5, 18, 26 Saturday, April 23, 8:30 – 11:00 a.m. Magalia Community Church, 13700 Skyway, July 2, 10, 23 Skyway, Magalia Celebrating the 1859 discovery and transport of Magalia Community Center (parking lot). 13917 South Park Drive, Magalia the 54lb gold nugget, donkeys pack cargo and race through an obstacle course. Much hilarity Ridge craftspeople, artisans, writers, bakers and more. ensues.

Gold Nugget Parade

Saturday, April 23, Noon Starts at Holiday Market Center, proceeds down Skyway to Pearson to Gold Nugget Museum.

Paradise Gem and Mineral Show

Open Mic at Jen’s Place

1st Sunday of month, 12:00 p.m. - 5:00 p.m. 7126 Skyway, Paradise Open to all musicians. Steve Grappone (530) 552-2398

Saturday, April 23, 9:00 a.m. - 5:00 p.m. Women’s Social Club on the Ridge Sunday, April 24, 9:00 a.m. - 4:00 p.m. 4th Mondays, 11:00 a.m. – 1:00 p.m. Gold Nugget Museum, 475 Pearson Rd, Paradise Potluck social welcoming women on the Kids activities, food, vendors, prizes. 530 343-0894 Ridge. Free for first two visits. Contact Kelana Anderson, (925) 949-6988

Gold Nugget Days Craft Fair

Saturday, April 23, 9:00 a.m. - 5:00 p.m. Sunday, April 24, 9:00 a.m. - 4:00 p.m. Terry Ashe Recreation Center, 6550 Skyway, Paradise Artisans crafters, food vendors. 530 872-6393.

Gold Nugget Days Annual Hoe Down Saturday April 23, 6:00 - 10:00 p.m. Paradise Elks Lodge,1100 Elk lane, Paradise Dancing to Hellcat Maggie Band - Country Rock. No-host bar, with hamburgers, hot dogs and chips available for sale. A 50/50 raffle and more.

Paradise Horseman’s Show

Sunday, April 24, 11:00 a.m. - 4:00 p.m. Paradise Horsemen’s Arena, 6705 Moore Rd, Paradise Free Admission. Horses, petting zoo, farm animals. Vendors and crafters. Fire Safe Council group’s mascot Ready Racoon. Pamela Hartley, phahorsefestival@gmail.com

The Theatre on the Ridge 2022 Season includes: Doublewide, Texas April 7 – April 24 Flat out funny story of a trailer park attempting to secede from Texas. Too Many Cooks June 2 – June 19 A culinary comedy with a singing chef. Airness July 21 – July 31 An air guitar competition of charismatic nerds performing with raw joy. Dracula (A Musical with Bite) Sept 8 - Sept 25 A musical retelling of Bram Stoker’s classic, set in Victorian London. Hogfather November 3 – November 20 A clever, witty and faithful adaptation of Terry Prachett’s bestselling novel. Full information at totr.org

“Life Recovery Journey” 12-point Program

Every Wednesday, 6:30 - 8:30 p.m. Our Savior Lutheran Church, 6404 Pentz Rd. Paradise 12-point program based on Biblical principles offering hope and healing. Free. Marielle Petersen 714-478-5610, Kris Petersen 714-602-5443. marielle.petersen@ gmail.com

Community Dinner

Alternate Thursdays from 6:00 - 8:00 p.m. Paradise Alliance Church 6591 Clark Road, Paradise Everyone is welcome to enjoy a free meal with friends. paradisecma.org (530) 877-7069

Dance Class - The Hustle

Fridays, starting April 22, 6:40 - 7:40 p.m. 6-week class. Couple or singles; partners rotate throughout the class. $39. paradisestronger.org, Aaron Singer. 530.876.4151, aaronsinger@ paradisestronger.org

Paradise Friends of the Library Book Sale

Every third Saturday 11:00 a.m. – 2:00 p.m. Butte County Library, Paradise Branch 5922 Clark Road, Paradise All proceeds support Paradise Library.

April “Welcome to Paradise” Sign Dedication Please note: Out of concern for public safety, the sign dedication will be at the Gold Nugget Museum and NOT at the sign location on Skyway. Thursday, April 21, 2:00 - 4:00 p.m. Gold Nugget Museum, 475 Pearson Rd. Paradise The community is invited. Light refreshments served. monica@paradisechamber.com

Camp Fire Pets’ and Wildlife memorial ‘reveal’ ceremony

Sunday, April 24, 2:00 - 4:00 p.m. Paradise Bille Park, 501 Bille Rd. A granite memorial will be dedicated to the cherished pets and wildlife that were lost in the 2018 Camp Fire. All are welcome to attend.

Saturday, May 7, 9:00 a.m. - 5:00 p.m. Terry Ashe Park, 6626 Skyway, Paradise See story, page 1. chocolatefest.us. 530/3424896. $5 Admission 4 & under, Free.

Women Build 2022 Fundraiser

Saturday, May 14, & Sunday, May 15, 9:00 a.m.- 2:00 p.m. Women aged 16 years and up invited to volunteer for this for Habitat for Humanity fundraiser. Cindy Webb, 530-343-7423. cindyw@buttehabitat.org, buttehabitat.org/ women-build/

Speed Dating for Contractors

Thursday, May 19, 12:30 p.m. - 5:00 p.m. Paradise Elks’ Lodge, 1100 Elk Lane, Paradise FREE Contractor appreciation event connecting GCs with trades/subs. Registration is limited, and required for event participants. All are welcome to join in the Mixer at 4:00p.m. vceonline.com/event/ speed-dating-for-contractors/, Monica@ paradisechamber.com, 530 877 9356

Paradise Lake Kids Fishing Day

Saturday, April 30, 6:00 a.m. - 3:00 p.m. Paradise Lake, Lucretia Road, Magalia. Fishing, prizes and BBQ. FREE! paradiseprpd.com/special-events

Boys & Girls Club Paradise Cook Off Saturday, April 30, 4:00 - 7:00 p.m. Paradise Veterans Hall, 6550 Skyway Paradise Tasting event. Sample16 dishes, cash bar, raffle. $15 or $50 family of 4. bgcnv.org/ about-us/events. Alex 530-899-0335 abheener@bgcnv.org

Unearthing the Elements

Saturday, April 30, 6:00 - 8:00 p.m. Paradise Performing Arts Center, 777 Nunneley Road, Paradise Positive I and Dance Circus presents Paradise Dance Fest.

May Life in the Fast Lane - A Tribute to The Eagles Sunday, May 1, 4:00 - 6:00 p.m. Paradise Performing Arts Center, 777 Nunneley Rd. Paradise $35 General admission, $40 door. Tickets online at eventbrite, john@jzurf.com or Nic’s Deli, 6264 Skyway, Paradise.

Capital Summit - Funding for New & Existing Businesses

Wednesday, May 4, 9:00 a.m. - Noon 425 Webster St., Colusa Hosted by Butte College SBDC. For those starting or growing a business, needing equipment or working capital, or recovering from the pandemic. Speak with local bankers, traditional and alternative lenders, and business financing experts. (530) 895-9017 konuwaso@Butte.edu, buttecollegesbdc.com/event/capital-summitfunding-for-new-existing-businesses

Chocolate Chase 5K Run Walk

Visit ParadiseChamber.com’s online community calendar for more events.

Paradise Chocolate Fest

Saturday, May 7 Registration / Bib Pick-up 6:30 - 7:30 a.m. Race 8:00 a.m. Meet at St. Thomas More Church, 767 Elliott Road, Paradise $30 adults, $20 minors. Register at Paradise Stronger or online at pinwheel. us. Info: Paradise Stronger 530-327-7235, chocolatefest.us

Dracula, Northern California Ballet Spring Performance Friday, May 20, 7:15 p.m. Saturday, May 21, 2:15 p.m. and 7:15 p.m. Paradise Performing Arts Center, 777 Nunneley Road, Paradise Premium reserved tickets $20, General Adults $15, General Children under 16, $12. 530-990-1677. northerncaliforniaballet. com/

“Artists & Americano” Paradise Symphony Live

Sunday, May 29, 5:45 - 8:00 p.m. Paradise Performing Arts Center, 777 Nunneley Road, Paradise Featuring Young Artist Contest winners. Free to public by reservations at paradisesymphony.org, Fred Spruell, 530514-6817. fspruell425@sbcglobal.net

June Paradise Garden Tour

Saturday, June 4, 10:00 a.m. – 4:00 p.m. Hub Location: PID Parking Lot, 6332 Clark Road, Paradise Self-guided, driving/strolling tour of privately owned gardens in Paradise. Plant Sale and Gardener’s Boutique at tour hub. paradisegardenclub.org/tour.html

Paradise Grazing Festival

Saturday, June 11, 8:00 a.m. - 3:00 p.m. Paradise Community Park, 5570 Black Olive Drive & Terry Ashe Recreation Center, 6626 Skyway, Paradise Pancake Breakfast, walk with goats from Paradise Community Park to Terry Ashe Recreation Center. Vendors & more; details TBA. Contact Jeff Gould, jgould@ buttefiresafe.net or 530-520-2523.

A-24 Spring 2022 • Ridge Business Journal

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Business Matters RBJ Section 2 - Spring 2022

The Ridge Welcomes New and Returning Businesses

Eagles celebrate opening of new Aerie By Allison Denofrio

Paradise Ridge Chamber of Commerce Board Director Owner, Green Garden Art The Paradise Fraternal Order of Eagles (FOE), Aerie #2960, has rebuilt its nest in Paradise in its former location of 9079 Skyway. On March 30, 2022, the Ridge community flocked to the newly completed steel building to celebrate the reopening of the Eagles Lodge. With every table was filled and a three-rows-deep wait at the U-shaped bar, it was a knockout event. Those who stayed into the evening were treated to spectacular sunset view from the back patio.

It’s Chamber ribbon cutting day for the Paradise Fraternal Order of Eagles. They are back in their nest with a spectacular view of the Butte Creek Canyon, now able to enjoy amazing sunsets from their patio. Photo Credit: U.T.B. Studios

The Eagles’ California State President and the Grand Worthy President, representing the United States and Canada attended to celebrate this auspicious occasion. Also in attendance were representatives from the offices of Congressman Doug LaMalfa and Senator Nielsen presenting proclamations. Paradise Mayor Steve Crowder and his wife Lori gifted the Aerie with a laser engraved wood round in honor of the reopening of the Lodge. The Eagles have been around since before the turn of the 20th century. With a motto of “Liberty, Truth, Justice and Equality,” Eagles are proud and heart driven peace makers, promoting diplomacy and integrity. Eagles welcome strong, confident yet humble members,

Glamping at Chapelle in Paradise!

encourage diversity and change. And most importantly they are brave. They proudly raise money for many local and national nonprofit organizations such as the Jimmy Durante Children’s Fund, St. Jude’s Children’s Research Center and their own FOE Diabetes Research Center. Keep your eyes open for the Eagles to be soaring in our very own community supporting local charities and welcoming the community to fundraising events with good food, great company and happy memories. Find out more about membership or hall rental at paradise.californiafoe.com or call the Aerie at (530) 877-8687.

New donut shop to open soon in James Square

By Melissa Schuster

HoneyBee Hospitality at The Chapelle While attending a Zoom meeting, Melissa Schuster learned of a business offering “Glam Tents” at Loafer Creek. Hmm. Could that work as a bridge back to her lodging business that burned in the fire? Melissa checked out the website, then sent a text. By the end of the meeting, Creative Excursions and HoneyBee Hospitality at The Chapelle had formed a new partnership! Why “Glamping?” Tourism is now more important than ever in helping to stimulate the local economy. For every $100 spent in lodging, approximately $400 is generated in local revenue. In addition, “visitors” very often become “residents” and, post-pandemic, folks are yearning for unusual, outdoor experiences in their region. Are you a local? Got friends visiting and want to share a unique experience? Want to get away without going into debt putting gas in your tank? Check out Glamping in Paradise! Three luxury-packed safari tents include queen beds, quality linens, air-conditioning, minifridges, coffee makers, and private restroom units with showers, towels and hotel-style amenities. And then there’s the grounds! Lush lawns, trees, a massive koi pond, pool and spa! Enjoy an adult beverage in the Cave. (Yes! A REAL cave!) ALL of this is right here in Paradise!

By Allison Denofrio

Paradise Ridge Chamber of Commerce Board Director Owner, Green Garden Art In 2021, Allison and Adam Evans, along with their two young daughters, ventured from their southern Oregon home for a family road trip. Their first stop was to get some hugs from their family in Paradise before heading back out on the road. Fourteen months later, the Evans family has

purchased property to build their new home, the girls are attending local charter schools and they are opening a donut shop! Allison spent summers vacationing in Paradise with her family and holds many happy memories of those times. After their visit to Paradise, post Camp Fire, the couple felt compelled to help rebuild Paradise by settling down and establishing their roots on the Ridge. Having had a donut shop in Oregon, they knew every community loves donuts. The shop MaddNatters Donuts is named after their daughters Madison and Natalee. Their love for donuts inspired the name. The menu will feature classic yummy donuts – from donut holes to apple fritters. The Evans family is working tirelessly to open MaddNatters Donuts in the James Square complex on Clark Road in a few months.

B-2 Spring 2022 • Ridge Business Journal

Made for more fish stories

You were made for more. More jokes. More togetherness. More fun. And that’s why yearly checkups with your physician are so important. The key to a happier, healthier life is prevention of long-term issues before they become issues. Your Adventist Health doctor can help you get all you can out of life through wellness exams, health screenings, immunizations and lifestyle plans to manage chronic conditions. If you haven’t seen a doctor lately, make an in-office or virtual appointment today.

Call 530-872-2000 for an appointment now.

BUSINESSES, from page B-1

Spring 2022 • Ridge Business Journal B-3

Quilters now have a fabric store on the Ridge

New art gallery opens 3 Seas women’s Gold Nugget weekclothing store opens end at “The Barn” on Almond Street

By Carol Peterson

By Carol Peterson

By Carol Peterson

The Ridge has long been home to an avid group of quilters needing supplies and support. Longtime resident Pat Moak recently filled the void and opened “Sew Paradise.” Pat is joined by Suzan Moak, a quilter for more than 15 years, who manages the shop and lends her expertise to customers.

Iris Natividad is looking forward to a soft opening of her “Nothing but Love” art gallery, in the barn-shaped building located at 6393 Skyway, next to Cozy Diner. A resident of the Ridge since 1999, Natividad has been active with Paradise Art Center and prior to the Camp Fire was a vendor at Treasures from Paradise. The new store is named for her longtime partner of 28 years, Andrew Downer, who died in the fire. Natividad explained, “It was his mantra. His good-byes always included ‘nothing but love.’ It is my tribute to him.”

Kim Sautter Colombo grew up in Paradise and has recently opened the first retail store in the new walkable downtown. 3 Seas at 5574 Almond is a delightful women’s clothing store located between Paradise Art Center and the American Homes & Land realty office.

Paradise Ridge Chamber of Commerce Board Director

Sew Paradise, located at 5905 Clark Road in James Square, offers a wide range of fabrics and quilter services. The shop features a long arm quilting bar, which is used to sew together a quilt top, batting and backing into a finished quilt - a crucial piece of equipment for quilters. In addition, the shop offers custom embroidery and scissors sharpening services. Sew Paradise primarily stocks 100% homespun, organic cotton fabrics. They also offer consignment space to local artisans to sell their wares. Contact Sew Paradise at at 530 864-0209. Hours: Wed. through Friday, noon to 5:00 p.m.

Paradise Ridge Chamber of Commerce Board Director

Natividad is excited to bring local artists, antiques and local specialty foods to her gallery. She wants to bring the healing powers of art to the community. Shane Grammer, the renowned artist who created inspiration among the ruins of Paradise after the Camp Fire with his murals on chimney stacks, burned out cars and standing walls will paint a mural on the wall of her “Barn” for all Skyway travelers to enjoy. She hopes to have the mural in place in time for her opening. You will also find Grammer’s art to purchase at Nothing But Love.

Paradise Ridge Chamber of Commerce Board Director

Colombo and her daughter Cydney have joined forces in the venture; Cydney will manage the Paradise shop allowing mom to take care of their Downtown Chico clothing store. In addition to women’s clothing, the shop offers accessories, gifts and vintage home décor. 3 Seas is a great place to find that special, unique gift. When asked why they chose Paradise, Kim said, “Of course my roots are here and every time I returned to Paradise, I loved seeing the growth and activity. Everyone was so positive. I wanted to be a part of Paradise’s growth.” She added, “Growing up I always loved this building and when I heard it was available, it felt like it was meant to be.” 3 Seas hours are Tuesday through Saturday, 10:00 a.m to 5:00 p.m.

For more information go to Facebook or Instagram “Nothing but Love Paradise.”

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B-4 Spring 2022 • Ridge Business Journal

Feather Canyon to offer rental apartments

A birdseye view of the Feather Canyon apartments, facing the West Feather River canyon. Soon to offer one, two and studio apartments and short term Airbnbs.

By Jake Morley

Project Manager, Guillon Inc. Feather Canyon, located at 5900 Canyon View Dr, just north of the Feather River Hospital was a gracious senior retirement community prior to the Camp Fire. The main facility survived and is now being renovated by Guillon Inc. to bring needed rental apartments to the Ridge. Guillon is a Chico based development company, with more than 40 years of real estate and economic development experience in Butte County and the surrounding areas. We purchased the property post fire and are now in the process of converting the existing 115 units into both a market rate apartment complex as well as short term rentals (Airbnb). The long-term goal is to bring back the independent living facility that occupied the structure prior to 2018. Currently we have been approved to permit up to 45 units into market rentals and up to 14 units as short-term rentals. We plan to start leasing a portion of the refurbished units starting May 15, while we continue to upgrade with ovens and ranges in the remaining units. There will be one and two bedroom and studio apartments available. During our outreach efforts to advertise rental units, we have found that the majority of those who are interested and have applied are fire survivors over the age of 55 who would like to return to Paradise. If individuals are interested in leasing a unit, or getting on our email list, they can reach us at 800-579-7062.

Barney’s on track for late summer opening

The crowd you see here are some of Barney’s long-time patrons, they are staking out their place at the bar! The new Barney’s, across from the Vet’s Hall, Skyway and Elliott should be serving by summer’s end. By Allison Denofrio Paradise Ridge Chamber of Commerce Board Director Owner, Green Garden Art Barney O’Rourke’s is coming back! This community favorite is looking at reopening their doors at 740 Elliott Road come late summer. If you’ve been dreaming about their classic menu filled with juicy burgers, sluggo fries, fried string beans and jalapeno poppers, along with their signature beer poured up in a Mason Jar, then your dreams are about to come true. Barney’s rebuild is going great! Look forward to dining outside in the perfect Paradise climate or belly up to the bar for a truthful game of Cribbage or some eye squinting Liar’s Dice. Contractor Larry Porter has “been the best” and all the sub-contractors are local so you can bet there’s a lot of love going into that building. If you or someone you know enjoy working in the food industry, Barney’s is already looking to get a fully staffed, eager and dedicated kitchen line. Be part of the next chapter of a Ridge favorite hangout! For more information about being part of Barney’s crew, send a message to “Barney O’Rourke’s” on Facebook.

Plans moving forward for Paradise’s first micro brewery By Allison Denofrio Paradise Ridge Chamber of Commerce Board Director Owner, Green Garden Art

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Wouldn’t you say that “things are really brewin’” in Paradise? In a year’s time, things will really be brewin’, because Paradise Brew Werks is coming to town! Jason Pieper and Jamie Duncan, partners in life, have joined their passions for brewing beer and building a business. Pieper was the founding brew master for Lake Arrowhead Brewery. After this successful start, he knew he L to R, Owners Jason Pieper and partner Jawanted to someday have his own brewery. mie Duncan, along with Pieper, originally from Southern California, had for Chamber Director, Almany years visited Paradise with his family; it was lison Dinofrio (and their their holiday destination to spend time with loved ones. pups) seen here after When scouting a location for his dream brewery, he in- touring the building vestigated different states, but after visiting family after soon to be Paradise Brew the Camp Fire and seeing how they all had successfully Werks, Paradise’s first rebuilt, he looked no further. Pieper and Duncan bought brewery, located near a house and began their quest to find the perfect loca- Skyway and Wagstaff. They are busy moving tion for a brewery. forward into the first Through making connections at the Party in the Park stages of the renovation. events, they found an empty metal building at the corner of Skyway and Wagstaff that had once housed a specialty car lot. The building has been secured and they are on track with the next steps. Paradise Brew Werks’ plans include brewing a specialty micro beer to help support Paradise, and to help the environment by outsourcing spent grain to feed livestock and providing wastewater to farmers. Paradise Brew Werks will be “creating an enjoyable community setting for stellar beer, festival events and good times here in Paradise” because as Jason says, “it’s not just beer!” Find out more and explore investor opportunities by visiting https://paradisebrewwerks.com

Big Lots has plan to open in Paradise If you heard the rumor about Big Lots coming to Paradise.... it is true! They are currently working on the old Rite Aid building located next to SavMart, on the corner of Clark and Wagstaff. They offer affordable products for the family and home. Groceries, furniture, bedding, mattresses, home décor. At this time there is no estimated time of opening available.

Spring 2022 • Ridge Business Journal B-5




Nielsen honors Calli-Jane West as Senate District 4’s “2022 Woman of the Year”

Sue Mawer, Century 21 wins 2021 Paradise Top Producer

Senator Jim Nielsen (R-Red Bluff) has chosen Butte County Fire Safe Council (BCFSC) Executive Director Calli-Jane West as Senate District 4’s “2022 Woman of the Year.” “Heartfelt thanks to Calli-Jane for her passionate commitment to wildfire safety educaCallie-Jane West and daughter. tion and protection,” said Nielsen. “Her leadership and community service has been invaluable to our Butte County communities through the past several years of extreme and devastating wildfires, including the Camp Fire in 2018, North Complex Fire in 2020 and Dixie Fire in 2021.” As BCFSC executive director for the past 16 years, West has helped to implement dozens of forest health and wildfire safety projects through collaborations. Maintaining positive relationships with CAL FIRE, the US Forest Service, county department heads, and community members has been integral to her work, which helps the BCFSC to effectively implement programs across jurisdictional boundaries. Having fun with wildfire education has been an important feature of her work, as she and the BCFSC continue to share Wildfire Ready Raccoon’s safety messages and related children’s book. “This award is a bright light in the past several years that have been very devastating for our forests and people I care for so deeply,” said West. West holds a Master’s Degree in Geography from CSU, Chico. She is a Butte County native, and lost her childhood home in the North Complex Fire.

Longtime resident and Century 21 agent Sue Mawer was recently honored with the Ridge’s “Number 1 Producer” award for Century 21 Select Inc. But this isn’t the first accolade for Mawer; over Sue Mawer, Century 21 Select Agent at her 29-year ca- 5428 Skyway, Paradise, (530) 520-4094. reer she has been recognized by the Paradise Teachers Association, the Exchange Club of Paradise, the Paradise Chocolate Fest, the Boys and Girls Club and was the 2011 Realtor of the Year. Mawer is an active member of the community, currently a member of the Paradise Ridge Chamber of Commerce and the Paradise Association of Realtors. She was one of the original founders of the Paradise Blues and Brews, and served on the original Paradise Chocolate Fest committee. She has been a board member of the Chamber of Commerce, the Boys and Girls Club, and served on the Town’s Affordable Housing Authority, the Advisory committee for Paradise Police Department, and is a past member of the Paradise Exchange Club. When asked about the most recent award she said, “The award is based on who listed and/or sold the most properties and the dollar volume of sales. It means my life is Real Estate. The only holidays I for sure take off is Thanksgiving and Christmas. I work pretty much 7 days a week most of the year. I do my best to be available when people have the weekends off, are on vacation, or after their work hours. It really helps to love what I do!”

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Care Net recognizes Kalanquin’s years of dedication

After the devastation of the Camp Fire, seeing the local need to continue serving the Ridge, Kalanquin led the charge of re-opening the Paradise Care Net. Linda Kalanquin, Executive Director of Care Net of Paradise has retired after nearly 30 years. In 1993 she felt God call her, from her career as a registered nurse manager, to stand in the gap for life. She is a founding member of Care Net’s board of directors and initially was the only employee. During the early years, she managed all Care Net duties by herself, serving clients, fundraising, and office administration. She opened the little yellow house to anyone and everyone who needed help. Under Kalanquin’s leadership, Care Net, a local 501(c)(3) Pregnancy Resource Center steadily grew, eventually serving nearly 500 clients annually and developed into a licensed medical clinic offering free ultrasounds. Kalanquin’s heart to serve women, families, and community has been a great example of Christ’s tangible love for His people. She was an outstanding example to all Care Net employees and volunteers during her service, demonstrating what it means to truly love people well. Ashly Lundberg, Executive Director Care Net of Paradise said of Kalanquin, “We celebrate Linda’s dedication to Care Net and the gift she has given the Paradise community by starting and establishing a wonderful ministry that continues to serve families here on the Ridge.”

B-6 Spring 2022 • Ridge Business Journal

Business Briefs New orthopedic provider now available to serve Butte County

Robert Glatthaar, PA-C. Adventist Health welcomes Robert Glatthaar, PA-C, to the Ridge and the care team at Adventist Health Feather River Health Center at 5125 Skyway in Paradise.

Robert Glatthaar, PA-C, is a skilled physician assistant specializing in orthopedics. He provides medical consultation, diagnosis and treatment for concerns such as arthritis pain, fractures and sports injuries. With a strong background in healthcare combined with his interests in athletics, Glatthaar focuses on helping people find relief from their symptoms so that they can be active once again. Glatthaar offers expertise in wound care, suturing, and preoperative evaluations, among other skills. He has developed and implemented personalized treatment plans for a wide variety of orthopedic concerns, bringing vast experience to every patient’s individual concern. He completed his physician assistant program at University of California in Davis and sees patients of all ages. To learn more about Robert Glatthaar and all Adventist Health providers, visit AdventistHealth.org/ourclinics. To make an appointment contact the clinic at 530-872-2000.

More support for Paradise lot-owners, new CHIP program to help rebuild homes Community Housing Improvement Program (CHIP) is now expanding to Paradise and partnering with Paradise lot-owners, who lost their home in the Camp Fire, to help rebuild their home! The Self Help program offers affordable financing packages, excellent construction supervision and high-quality, energy-efficient homes. Requirements include household incomes at or below 80% of the area median income and having good credit. Qualifying applicants partner with CHIP and work collaboratively with other homeowners to rebuild a home on their Paradise lot. Floor plans will be determined based on the lot size. CHIP has helped over 2,000 lowincome households build their homes through their Self-Help program. CHIP is a private, non-profit 501©(3) corpo-

ration serving Butte, Glenn, Tehama, Shasta, Sutter, Yuba, and Colusa counties for over 40 years. If you would like to apply for this program visit chiphousing.org or by calling (530) 891-6931 or (888) 9124663 toll-free.

Economic and Workforce Development workshops now at Paradise Library Butte County Library’s REACH Program (Reconnect, Engage, Adults, Creating, Hope) is now at our local Paradise branch. Every Saturday from 2p.m. to 3p.m. they will be hosting a free workshop designed to help find that dream job, train for a new career, gain new skills or help start or expanding your small business.

The workshops offered will be delivered by subject matter experts and address resume assistance, mock interviews, job application assistance, business counseling, referrals and webinars. They offer collaborative workspaces with technology and productivity tools, and specialized collections eLearning platforms like Udemy, Cours-

era and more. Check the calendar of workshops at www.buttecountyu.net/bclibrary and sign up for the workshops of your choice. For more information call (530) 5525652 and schedule a one-on-one consulting session with library staff to start exploring your options.

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The REACH program is the collaborative effort of many partners such as ChicoStart, CSUC, Butte County Dept. of Employment, Social Services (DESS) and Alliance of Workforce Development.

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Spring 2022 • Ridge Business Journal B-7

Business Briefs


Local fitness center celebrates Curves 30th Anniversary with new fitness technology

For thirty years, women worldwide have been getting stronger and healthier using the innovative Curves circuit of hydraulic resistance machines for a complete a 30 minute, full-body workout. Locally, Curves has served the Ridge for over 20 years. Curves Paradise has recently added new MyZone fitness tracking technology and has the only EVOLT body composition scanner on the Ridge. The Curves circuit of hydraulic resistance workout machines delivers the equivalent of a 90-minute workout in just 30 minutes. Each

Camp Fire Pets and Wildlife Memorial to be unveiled April 24

machine challenges and strengthens opposing muscle groups, and a coach comes with every membership! According to Jeni Harris, owner of Curves Paradise “Gyms and fitness clubs may feel intimidating to a woman just starting out on her fitness journey.” Curves offers a safe, approachable, comfortable workout solution, with both low and high impact options for all women regardless of age or fitness level. “Make 2022 the year that you prioritize your healthy lifestyle” adds Harris. To learn about Curves’ 30-minute circuit training and the MyCurves on Demand at-home solution, contact Curves Paradise, 6848 Skyway, Suite G in the Holiday Shopping Plaza, 530877-8300 or visit www.Curves.com. The residents of the Ridge now have a granite memorial dedicated to all the cherished pets and wildlife that were lost in the 2018 Camp Fire. The Camp Fire Pets Memorial page was created on Facebook by Gina Schaeffer, soon after the fire, with the goal of raising funds to create a lasting memorial. The group has since raised enough funds from individual dona-

tions and from the Paradise Animal Shelter Helpers (PASH) to purchase a beautiful memorial, voted on by members who lost a pet, to be placed in Lower Bille Park, near the pavilion. This memorial will overlook the canyon and provide a peaceful place to sit and remember the beloved pets that were lost to the Camp Fire.

The unveiling ceremony will take place on Sunday, April 24 between 2-6pm. All are welcome to attend.

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B-8 Spring 2022 • Ridge Business Journal

Business Briefs


Let’s work together to keep each other’s properties and families safe!

Hey Neighbors!

The Paradise Ridge and the Butte County Fire Safe Councils are encouraging neighborhood groups to join the growing network of more than 1,500 national Firewise USA® communities. Firewise communities work together to take ownership in preparing and protecting their homes and communities against the threat of wildfire. This is a voluntary participation program under the National Fire Protection Association. Let’s work together to make a plan to keep each other’s properties and families safe! Why become an NFPA Firewise USA® Site? The number of homes destroyed and lives lost from wildfire has soared in California during the last 10 years. The Firewise USA® program promotes steps to better protect your residence and your property and minimizes the danger to you, your family, and your community. A growing number of insurance companies are requiring homes to be better protected to maintain homeowner’s in-

surance. Some will provide a discount if you are part of a Firewise USA® community, including USAA Insurance, State Farm, Mercury Insurance, and the California Fair Plan. Discounts are not guaranteed; check with your insurance provider for eligibility. The Butte County Firesafe Council will help you start the process and give you the tools and information to reach out to your neighbors. Ways to get started: Visit www.firewise.org to learn about the program. Email Butte County’s Firewise USA Coordinator, Lauren, at Laurendeterra@buttefiresafe.net. Join a Paradise Ridge Fire Safe Council meeting. Meetings are at 5:30 pm on the second Wednesday of each month at the Gold Nugget Museum in Paradise. Email Jim at prafirejb@comcast.net with questions about joining the Paradise Ridge Fire Safe Council.

Maria’s Kitchen now offers indoor dining Maria’s is a great destination for traditional Mexican food, and now you can eat indoors! Their new dining room will seat up to 50 patrons-- perfect for small meetings. Maria’s food combines the flavors of Old Mexico with the freshest homemade ingredients. You can enjoy a wonderful spring day dining outside in the backyard patio or the new patio out front. Family owned, Maria’s Kitchen serves a delicious array of au-

thentic homemade foods like chicharron green pork burritos, flautas, chile rellenos, and classics like quesadillas or tostadas. Maria makes her own hot sauce and tamales and the large menu is available for party or office catering. Check the Spring Special, Taco, Rice and Beans...only $5.00. Open Monday-Saturday 8am to 7pm. 1132 Elliott Road, Paradise. 530 876-1086

NVCF and BSF grant funds to extend PUSD counselors thru 2024 school year The Butte Strong Fund is a partnership of fundraising efforts led by North Valley Community Foundation (NVCF), Sierra Nevada Brewing Co. and NFL quarterback Aaron Rodgers. With the latest grants, NVCF has now awarded $51,300,409 for community recovery since the Camp Fire. Previous grants from the Butte Strong Fund provided funding for the Butte County Office of Education to provide counselors to all schools in the county where students were affected by the Camp Fire. The grant funding for schools in the Camp Fire footprint ends after this school year, but Paradise Unified School District (PUSD) requested help to make the temporary program permanent. The grant will allow PUSD to share the cost of the seven counselors and a coordinator position with the Butte Strong Fund for the 2022-23 and 2023-24 school years. During that time, PUSD hopes to transition the counselors to become permanent employees of the district.

Certified Specialist, Estate Planning, Trust and Probate Law, State Bar of California, Board of Legal Specialization

ohn is a long-time resident of Paradise (having graduated from PHS in 1982) and has been serving the Ridge for 26 years. His law office on Almond Street burned in the fire, and he has established an office at the bottom of the Skyway at 45 Jan Court, Suite 170, Chico. John and his wife continue to make Paradise their home and are huge supporters of our community. He is Butte County’s longest actively practicing certified specialist in Estate Planning, Trust and Probate Law. His practice is limited to:

• • • • • •


Trusts, Special Needs Trusts & Wills Trust Administration Probate Medi-Cal Planning Business Law, LLC’s & S Corp Real Estate Law

877-2600 or (530) 891-4000

Spring 2022 • Ridge Business Journal B-9

Business Briefs


Elements of Health welcomes a new Massage Therapist

Corbin Illingworth is now available for Massage appointments at Elements of Health at 6407 Skyway in Paradise. This new addition expands Elements of Health’s availability to offer same day or next day appointments. A graduate of Chico Massage School, Corbin is skilled in helping to reduce stress with healing touch for muscle injuries and pain reduction. Massage therapy is great self-care, helping to combat stress and relieve pain. Elements of Health also offers Acupuncture, Reiki, Energy Healing and Hypnotherapy. Schedule your appointment online www.elementsofhealth.net or call 530-451-6700.

Paradise Stronger moves to larger location Paradise Stronger welcomes the Ridge community to its new, larger space located in the Holiday Market Shopping Center. The new location has much to offer the community. Apart from the fitness classes that benefit all ages and fitness levels, this space provides wellness education, cooking classes, dance classes,

Paradise Symphony Society seeks new board members Since 1958, the Paradise Symphony Orchestra (PSO) has provided outstanding music on the Ridge and beyond. The Paradise Symphony Society is the support organization of the PSO, and provides individuals in the community an opportunity to support the Orchestra in many ways. The Society organizes PSO events, arranges performance venues, publicizes their operations, coordinates sponsorships, conducts fundraisers and is responsible for a myriad of other financial and logistical support functions. Currently, The Paradise Symphony Society is seeking several new board members. These positions require an active interest in classical symphony music, a strong desire to be part of rebuilding Paradise and the Ridge, and a willingness to take on minor administrative and event participation responsibilities for the benefit of the Symphony Orchestra. Musical ability, while helpful, is not a requirement. To make further inquiries, contact Captain Fred Spruell, at fspruell425@sbcglobal.net.

yoga classes, community events and more. Paradise Stronger is honored to be working with a local artist who is invested in designing a creative and safe area for people on the Ridge who have been impacted by the Camp Fire. The new space provides an intentional gathering space for collaboration, creation, relaxation, and social/emotional growth for sustained individual and community healing. With a living-room feel, a kitchen nearby and opportunities

to experience joy, the new space will offer a variety of activities to gather the community. The root intention of the space is to provide a welcoming, inclusive space for members of the Ridge community to focus on improving mental and physical. Visit Paradise Stronger at 6848 Skyway Ste P or call (530) 876-4151.

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B-10 Spring 2022 • Ridge Business Journal

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Spring 2022 • Ridge Business Journal B-11

Rotary has granted over $1.7 million towards the rebuilding of Paradise

January 2022, the Paradise Ridge Chamber of Commerce welcomed Warren Bullock, Listing Manager & Broker, American Homes and Land to its Board of Directors. He brings a wealth of real estate and building knowledge to his new position. Born and raised in Santa Cruz, Bullock obtained a Real Estate license in 2002 and a contractor’s license in 2007. He has served as the Paradise Association of Realtors President and is a graduate of the Realtor institute, and currently serves on the executive Board of Sierra North Valley Realtors Association.

Rotary Past President Tom Baker (left) presents Gold Nugget Museum (GNM) Board President Don Criswell a check for the completion of GNM’s office space renovation.

By Donn Tomson

Rotary President, 2022-23 Rotary is actively supporting the Ridge granting more than $1.7 million since Camp Fire The Paradise Rotary Foundation has granted more than $1.7 million to 40 local civic groups, businesses, and other foundations toward the rebuilding of Paradise following the Camp Fire. These grants, backed by the dedication of individual Rotarians, accelerated community recovery. Recently supported projects include the remodeling of the Gold Nugget Museum office space, the Camp Fire Shed Project, the Paradise Ridge Marketplace online shopping center and the new Welcome to Paradise sign on Skyway. Look around Paradise and you’ll see the Rotary logo in numerous places. Supporting Paradise Rotary Fund Raisers makes these projects possible.

The Paradise Chamber welcomes Bullock to Board of Directors

Initially displaced to Chico following the Camp Fire and then to Zoom during most of the pandemic, Rotary has resumed meeting in Paradise, face-to-face, for lunch meetings, mixers, and Board meetings. Paradise Rotary is rebuilding and growing with the rest of Paradise, and regularly welcomes new members. The Rotary Club of Paradise is a 501(c)3 service organization having fun while engaging in service and providing financial support for the good of the community. Club members continue to support Paradise recovery by staging fund raisers like the recent Annual Crab Feed (pictured). Visit their website and Facebook page and watch them become increasingly active in Paradise. For more information email rotarydonn@gmail.com or call 530.413.7725.

Bullock’s dedication to the Ridge community is demonstrated through his many volunteer commitments with local organizations. He has served as the parade chairman of the Gold Nugget Museum, and Paradise Sewer Stakeholder Committee. He is a past master of the local Masonic lodge, an Eagle Scout and amateur vintner of his family vineyard and winery. Aside from his professional life, he very much enjoys spending time in the great outdoors. Warren’s background in local organizations will be an asset to his support of membership and business on the Ridge. Contact Warren at American Homes and Land, 5580 Almond Street, Paradise. (530) 413-0041

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B-12 Spring 2022 • Ridge Business Journal


Check ParadiseChamber.com’s community calendar or join the Chambers invitation list by emailing info@ ParadiseChamber.com for information about ribbon cuttings. More information about all businesses mentioned may be found in ParadiseChamber.com’s online business directory. To schedule a ribbon cutting or business celebration, contact Monica@paradisechamber.com. Habitat for Humanity of Butte County Recently hosted a Wall Signing Ceremony to welcome the Ramirez and Estrada families to Paradise. Wall signings are frequent occurances on the Ridge, as friends and neighbors celebrate the construction of new homes. Habitat builds safe and secure homes on donated or partially donated lots. For more information, visit ButteHabitat.org or call (530) 343-7423. Paradise Junior High School Groundbreaking Principal Larry Johnson, a graduate of Paradise Junior High School (PJHS), recently welcomed students, staff and the public to celebrate the groundbreaking of construction projects at its Recreation Drive campus. When complete, PJHS will feature updated facilities, starting with a pickleball court for student and community use.

The Paradise Fraternal Order of Eagles (FOE) Aerie #2960, has rebuilt its nest in Paradise in its former location of 9079 Skyway. With every table filled and a three-rows-deep wait at the U-shaped bar, it was a knock-out event. Those who stayed into the evening were treated to spectacular sunset view from the back patio. Find out more about membership or hall rental at paradise.californiafoe.com or call the Aerie at (530) 877-8687.

LIVE MUSIC RETURNS TO PARADISE! Featuring America’s Band...

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Spring 2022 • Ridge Business Journal B-13

The Gold Nugget Museum continues to move forward in 2022 Your Gold Nugget Days Inc., Gold Nugget Museums Board of Directors is proud to share the progress of our new museum facilities at 475 Pearson Road. As we bring back our staff, we’ll be positioned to accommodate demands for increased opening hours. With the North Valley Community Foundation’s generous grant, the Paradise Rotary Club/Foundation administrative office grant, and our recent approval of funding from the Butte County sustainability grant, we’re positioned to continue the long process of rebuilding your museum. A personal thank you to those who continue to give generously of time and treasure to your Ridge-specific museum. We’re embarking on a multi-phase design that will encompass a rebuilt “Nuggetville,” a Maker’s Space/Fab Lab, functional space for exhibits, and a secured collections area that includes temperature and humidity controls to protect and preserve artifacts over time. You can imagine the challenges of converting a transmission shop into a functioning museum!

What Chambers Members are saying

Our symbiotic relationship with the Paradise Gem and mineral Club has only enhanced your museum, while providing physical space for gem cutting, polishing, and the crafting of precious objects. Coordinating plans for an active school program is in the works including both entities, complementing traditional 4th grade American History curriculum, and Maidu educational programs, with geology and the study of our physical sciences. A win for both organizations, and an even larger win for our children. Your Depot Museum will retain limited hours this year, opening during Party in the Park on Wednesdays, from June 8th – July 27 from 6pm to 8pm. Additionally, we’ll be featuring a “Speakers Series” in May, 2022, with local and regional presentations in topics of interest.

Romero Construction Company As a small, independent contractor wanting to start building in Paradise, I decided to join the Paradise Ridge Chamber. Monica and her staff were very helpful and accommodating, allowing me to display my business cards and brochures. I exhibited at one of their Building Forums and shortly after landed a contract with a resident wanting to rebuild a custom home. I am now building a second home for a client that found my information through the Chamber. I especially like the fact that they have private office space for members to meet with customers and do business. Joining the Paradise Ridge Chamber was one of the best business decisions I have made! CSL#: B335077

We have so much more to share, so stop in for a chat, or for more information on Gold Nugget Days, 2022, or other activities occurring at your museums, go to paradisechamber.com/events, or visit our website at gnmuseum.art.

Gold Nugget Museum, 475 Pearson Road, Paradise, Monday through Friday, 12 noon to 4pm Depot Museum, 5570 Black Olive Drive, Paradise Call for hours 530 762-2613

Jaime Romero Romero Construction Co. (530) 549-4334

­­Become a part of the Gold Nugget Museum’s rebirth The Gold Nugget Museum (GNM) has a dream to bring back the museum, bigger and better than before. You can be a part of that dream. The GNM is determined to make their dream come true. But they need your help. What will it take? Become a member of the museum! For only $35 a year you can be a part of bring-

ing that dream to reality. Get into the spirit of the upcoming events and activities. Consider volunteering your time as a docent, a reenactor at events and festivals, or just show your support by signing up for our newsletter. Become a community supporter by engaging in the build itself, as

a contractor, a business owner, or as a citizen investor. Phase one begins soon . . .will you have your name associated with it? Contact us at gnmuseum.art and make our dream a reality. This is YOUR museum and it’s time to get excited!

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Kathryn, Paradise Travel

“When we want our phone to ring, we call Preferred Professionals.”

Call Mark to Advertise TODAY!

Margaret, Carpetmasters






Email preferredpros@sbcglobal.net

*Compared to Enterprise Record, Upgraded Living, Chico News & Review, and Stott Outdoor Advertising

B-14 Spring 2022 • Ridge Business Journal


Your #1 source in Butte County for

Psychic, medium and healer

and well-being, as well as helping others.

Portable Buildings, Sheds & Garages

At Age of Aquarius, psychic, medium and healer Margaret VanLaanMartin offers psychic readings and healing sessions to explore your psychic energy in a fun and informative way. Issues blocking energy can be investigated and resolved. Different types of readings focus on a variety of needs and desired outcomes, enhancing balance and energy. VanLaanMartin also teaches many fun classes with tools to use your psychic abilities for your own amusement, amazement,

Protect your investments with an all steel structure

According to VanLaanMartin, “I do this work because I love it. For over 35 years my passion has been to help people transform their lives. As a psychic, medium and healer, my job is to see what is blocking your movement through the current issues in your life and to give you the tools to deal with the issues. Knowing you have more options makes life more fun. And isn’t that what it is all about, increasing our fun while we are here?” Age of Aquarius 5910 Clark Road, Suite M8 Paradise, CA 95969 www. AgeofAquariusChico.com 530-520-1900

Mt. View Landscape

A new landscape designer joins Paradise Ridge Chamber Kathleen Elliott of Mountain View Landscape Design is looking forward to serving the Paradise Ridge as a landscape designer and horticultural consultant. Elliott is a highly creative designer specializing in family-oriented and environmentally sensitive landscapes for commercial and residential properties. She has expert knowledge of erosion control, drought-tolerant, fire-safe, sustainable landscape design and horticulture, including healing gardens. Elliott is a native Californian and studied at UC Davis. As a good listener, Elliott works with her client’s needs and goals to create a beautiful and functional outdoor space. Mountain View Landscape Design (925) 209-7702, mountainviewlandscape2020@gmail.com.

Carport styles to choose from

Contact us at

Free Estimates, Delivery & Installation

530.854-4195cell or 916.243.3125office Carportconnections.com

Proudly made in U.S.A.

Spring 2022 • Ridge Business Journal B-15






The Paradise Farm Center and the Paradise Fruit Growers Union become the Paradise Bureau of the Chico Chamber of Commerce

8,939 9 attendees at Chamber events

3K likes 7914 page reach

Paradise and Allied Communities Chamber of Commerce is incorporated by the State of California


484 133

vendor/exhibitor spaces occupied at Chamber events



age of Johnny Appleseed Days, California's oldest harvest festival

events posted on ParadiseChamber.com's community calendar


community calendar page views

98,324 online business directory searches

304,535 website visits

Chamber bids fond farewell to past leader

electronic communications sent


community publications distributed

Past Paradise Ridge Chamber Executive Director Ed Salome was a constant and integral presence at community events. His generous and active support of Johnny Appleseed Days will be sorely missed.


ith deep fondness and respect, we mourn the passing of our friend and colleague, Ed Salome. Born in 1938, in El Paso, Texas, Ed studied electrical engineering at the University of New Mexico and spent 30 years in civil service to the U.S. Navy on Mare Island in Vallejo, California. He spent the next 30 years in Paradise, serving as the Executive Director of the Paradise Ridge Chamber of Commerce for 10 years. After his retirement, Ed continued his service to the Chamber by volunteering. His support for the Chamber’s staff and mission, work ethic, and unfailing good humor created a culture current staff strives to uphold. Ed was also active in St. Nicholas Episcopal Church and the Paradise Lions Club. He loved gardening, and his particular love of fuchsias led to a stint as president of the America Fuchsia Society. Contributions can be made to St. Nicholas Episcopal Church, Paradise, California.

B-16 Spring 2022 • Ridge Business Journal B-16 Spring 2022 • Ridge Business Journal

Chamber membership demonstrates to your customers and other businesses your commitment to the community. Chamber members are respected, legitimate, trustworthy businesses and community investors who agree to: Accounting


Matthews, Hutton & Shadowbrook Warren, CPAs Apartments

1530 Humboldt Rd, Ste 2 1090 Shadowbrook Way, Chico Paradise (530) 877-6793 (530) 872-1024

McKinnon & Associates

6161 Clark Rd, Ste 3 Paradise (530) 876-0944

Acupuncture Elements of Health 6407 Skyway, Paradise (530) 451-6700

Heavenly Herbs & Acupuncture

8093 Skyway, Paradise (530) 877-7003

Advertising Bourbon Hill Ltd.

4172 Tiberon Way, Chico (530) 864-7097

Monkey Business

By Virtual Appointment Only. Oroville (530) 413-5115 monkeybusiness.design/

Paradise Post Chico ER

400 E. Park Ave. Chico (530) 877-4413

Preferred Professionals

6779 Skyway, Paradise (530) 520-3065

U.T.B. Studios

1267 Parque Drive Chico (415) 932-9891

Yowzers Graphics Gallery

774 Birch Street, Paradise (530) 872-9500

Airport Paradise Airport 4405 Airport Rd Paradise (530) 521-2289

Animal Welfare PASH

P.O. Box 1021, Paradise (530) 876-8195

Appliance Sales and Service Hudson’s Appliance Center 454 Pearson Road, Paradise (530) 877-6312

Architects Bassenian|Lagoni Architects

1022 Mendocino Ave, Santa Rosa (949) 630-5496

Pasquini Engineering, Inc. 6221 Clark Rd., Paradise (530) 332-8311


491 Pearson Road, Paradise (530) 762-4960

Treasures from Paradise

969 Bille Road, Paradise (530) 872-4200

5605 Almond Street, Paradise (530) 762-0295

Paradise Auto Body

1122 Elliott Rd, Paradise (530) 872-8060

Paradise (408) 204-3431

Art Galleries Paradise Art Center 5564 Almond Street, Paradise (530) 877-7402

Assisted Living Sunshine Assisted Living, 1468 Sun Manor, Paradise (530) 877-3363

Attorneys Desiree Vance & Associates

1141 Montgomery St, Oroville (530) 965-5672 CA State Bar 314587

Mechanics Bank 672 Pearson Road, Paradise (530) 877-0857 x3119

Members 1st Credit Union 4710 Mountain Lakes Blvd. Redding (530) 222-6060

Sierra Central Credit Union

5175 Skyway Paradise (530) 872-7749 Ext. 107

McKernan, Lanam, Bakke & Williams, LLP

2725 Esplanade, Chico (530) 877-4961

P.O. Box 1408, Paradise (530) 519-4065

Automotive Repair C and J Service Center

549 Pearson Road, Paradise (530) 413-9533

1698 Wagstaff, Paradise (530) 877-3395

Green Builder Products

303 Potrero St #2 Santa Cruz (831) 458-0202 57 Ocean Pines Lane Pebble Beach (707) 337-4144

Mathews Readymix 1619 Skyway, Chico (530) 893-8856

NorCal Lumber Company

4601 Bernice Ave, Marysville (916) 936-7617

3CORE, Inc.

6848 Q Skyway, Paradise

US Bank

Advanced Document Concepts

6817 Skyway, Paradise (530) 877-9373

Wells Fargo Bank

6930 Skyway, Paradise (530) 872-0813

Bars-Grills-Taverns Jen’s Place

7126 Skyway ABC Paradise (530) 413-9130


6256 Skyway, Paradise (530) 413-9422

Beauty Care/Salons Hair Body & Soul

6607 Skyway, Paradise (530) 342-6978


(530) 877-3992

Blood Banks Vitalant

555 Rio Lindo Ave. Chico (530) 893-5433

Bottled Water Delivery Mt Shasta Spring Water Company Inc 2237 Ivy Street, Chico (530) 246-8800

Building Supply Amvic Pacific, Inc

14314 Wrangell Court, Penn Valley (530) 277-4474

Churches North State Planning & Development Collective, Chico Center for Spiritual State University Living Paradise 35 Main Street Ste. 132 Chico (530) 898-4372

PO Box 785 Paradise (530) 877-5673

Ridge WorkSpace

Craig Memorial Congregational Church

6161 Clark Rd. #1 Paradise (530) 877-9356


1324 Mangrove #114 Chico (530) 342-8932

Sustainability Management Consulting

21945 Parkway Drive Red Bluff (530) 809-9233


Business Services 2515 Ceanothus Avenue Suite 10, Chico (530) 893-8732

Tri Counties Bank

Paradise Bikes Law Office of Christian A. Atherton 6282 Skyway, Paradise 2112 East 5th Avenue Oroville (530) 877-6332

Foothill Mill & Lumber Company

Banks/Credit Unions H-Forms, Inc.

Useldinger Architects (530) 872-2992

Topcats on the Ridge, Patricia Wood Inc. Elkerton, Attorney P.O. Box 2281, Paradise at Law (530) 872-8112

Antiques and Collectibles

Lyons Express Lube & Oil

Promote local commerce and industry Maintain high ethical standards in business and professions Positively contribute to the quality of life on the Ridge

702 Nord Avenue, Chico (530) 893-8711

Butte College - Economic and Workforce Development

2480 Notre Dame Blvd Chico (530) 879-9069

Butte College SBDC

2480 Notre Dame Blvd. Chico (530) 895-9017

Chico Chamber of Commerce

Joy Lyn’s Candies 220 Pearson Road, Paradise (530) 872-9167

Casinos Gold Country Casino & Hotel 4020 Olive Highway Oroville (530) 538-4560

Catering Green Paradise Café on Wheels Follow us on Facebook for Food Trailer Locations. Paradise (530) 520-1110

Maria’s Kitchen

180 East 4th Street, Suite 1132 Elliott Road, 120 Paradise Chico (530) 876-1086 (530) 891-5556


411 Main Street, Suite 101, Chico (530) 924-5100

ClaimYourAid Magalia (858) 405-8678

Coastal Business Systems

888 Manzanita Ct, Suite 120 Chico (530) 892-2146

Corning Chamber of Commerce 1110 Solano Street Corning (530) 824-5550

Global Office, North 1905 Notre Dame Blvd, Ste. 230., Chico (530) 520-2991

Kate Leyden Consulting

Chico (530) 521-9314

Mt Shasta Spring Water Company Inc 2237 Ivy Street, Chico (530) 246-8800


6808 Skyway, Paradise (530) 762-2591


6256 Skyway, Paradise (530) 413-9422

Pair-O-Dice Chapter E Clampus Vitus Paradise (530) 872-2052

Yony’s Roasted Corn Paradise (909) 247-5398

Cemeteries Paradise Cemetery District

980 Elliott Rd, Paradise (530) 877-4493

Child Care Pee Wee Preschool 7196 Skyway, Paradise (530) 413-9485

5872 Oliver Road, Paradise (530) 519-3113

First Baptist Church 6500 Clark Road, Paradise (530) 877-3532

Magalia Community Church 13700 Old Skyway, Magalia (530) 877-7963

Our Savior Lutheran Church 6404 Pentz Road, Paradise (530) 877-7321

Paradise Adventist Church 5720 Academy Drive, Paradise (530) 877-4454

Paradise Alliance Church

Boys & Girls Club of the North Valley 601 Wall Street, Chico (530) 899-0335

California Vocations, Inc.

564 Rio Lindo Ave. #204, Chico (530) 877-4146

Care Net of Paradise 6585 Clark Road #320, Paradise (530) 876-1113

Chico Certified Farmers Market

511 Pearson Road, Paradise (530) 762-1490

Paradise Elks Lodge #2026

1100 Elk Lane, Paradise (530) 877-3977

Paradise Gem & Mineral Club

P.O. Box 692, Paradise (530) 343-0894

Paradise Horsemen’s Association 6705 Moore Road, Paradise (530) 519-0455

1929 Mangrove Ave, Chico (530) 893-3276

Paradise Host Lions Club

Community Housing Improvement Program (CHIP)

Paradise Little League

1001 Willow Street, Chico (530) 891-6931

P.O. Box 2801, Paradise (530) 762-4919 P.O. Box 282, Paradise

Paradise Moose Lodge #2227

Explore Butte County 5275 Skyway Paradise 326 Huss Lane, Building E, Chico (530) 918-4585

(530) 762-7066

Feather River Health Foundation

5619 Black Olive Drive, Paradise (530) 877-0984

Paradise Ridge Fire Safe Council

6491 Clark Rd, Paradise (530) 877-7069

5910 Clark Road, Suite T, Paradise (530) 877-9361

Paradise First Christian Church

Friends of the Library, P.O. Box 1081, Paradise (530) 877-1345 Paradise

5738 Pentz Rd. Paradise (530) 877-9923

Paradise Lutheran Church 780 Luther Drive, Paradise (530) 877-3549

P.O. Box 1730, Paradise (530) 228-0771

Gold Nugget Days Incorporated, Gold Nugget Museums 475 Pearson Road, Paradise (530) 762-2613

Paradise Rod & Gun Club, Inc. Paradise Rotary Club P.O. Box 820, Paradise (530) 413-7725

Paradise Scholarship Foundation 7050 Skyway, Paradise (530) 321-4917

St. Nicholas Episcopal Habitat for Humanity Paradise Symphony Society, Inc. Church of Butte County 85872 Oliver Road, Paradise (530) 877-7006

220 Meyers St. Chico (530) 343-7423

St. Thomas More Catholic Church

Magalia Community Park

767 Elliott Rd, Paradise (530) 877-4501

Cleaning Service CRBR Property Damage Services - Restoration & Construction

2684 Hwy 32, Suite 100, Chico (530) 891-0333 CSL# #689238

White Janitorial Paradise (530) 518-7468

Clothing Bakers Birkenstock

691 Fir Street, Paradise (530) 762-0640

Bobbi’s Boutique

6264 Skyway, Paradise

Valley Oak Children’s (530) 564-4227 Services 3120 Cohasset Road Suite 6, Chico (530) 895-3572

Clubs & Non-Profit Paradise Community Organizations Guilds

13917 South Park Drive, Magalia (530) 413-9158

North Valley Community Foundation

1811 Concord Avenue, Suite 220, Chico (530) 891-1150

P.O. Box 1892, Paradise


P.O. Box 1021, Paradise (530) 876-8195

Rebuild Paradise Foundation

6067 Skyway Suite B, Paradise (530) 864-0825

Regenerating Paradise

10264 Zangol Place Grass Valley (415) 248-6231

Pair-O-Dice Chapter E Table Mountain Clampus Vitus Lodge No. 124, F. Paradise &A.M. (530) 872-2052 Paradise Aerie 2960, Fraternal Order of Eagles 9079 Skyway, Paradise (530) 877-8687

Paradise Chocolate Fest Paradise (530) 342-4896

5934 Clark Road, Paradise (916) 202-6942

The Depot Museum 5570 Black Olive Dr, Paradise (530) 877-1919

Topcats on the Ridge, Inc. P.O. Box 2281, Paradise

Paradise Community (530) 872-8112 Center (Paradise Ridge Senior Center) Upper Ridge Community Council 5282 Filbert Ct. Paradise (530) 321-6303

Magalia (530) 762-4995

Spring2022 2022••Ridge RidgeBusiness Business Journal Journal B-17 B-17 Spring

Valley Contractors Exchange

951 E. 8th Street, Chico (530) 343-1981

Berkeley Construction Group

756 Gilman St, Berkeley (510) 859-5800 CSL#: 1035024

Valley Oak Children’s Billson Construction Services 3120 Cohasset Road, Co. Inc. Ste 6 Chico (530) 895-3572


555 Rio Lindo Ave. Chico (530) 893-5433

Youth for Change

260 Cohasset Rd. Ste 130, Chico (530) 877-8187

Coffee Roaster Road Roaster Coffee Company

4931 Contentment Lane, Paradise (530) 966-8640

Dutch Bros. Coffee

6901 Skyway, Paradise (530) 872-3194

College Butte Community College 3536 Butte Campus Drive, Oroville (530) 895-2511

Community Investor Dean Fender

Chico (530) 518-2173

Frank Dodini

Paradise (530) 327-7117

Melissa Fort

Paradise (530) 433-9922

Computers and Internet Stratti

3 Commerce Ct., Suite 100 Chico (530) 343-2293 CSL#: 671927

Billywood Construction

191 Twin Rivers Dr Yuba City (530) 300-1550 CSL#: 942506

Byers’ Enterprises, Inc.

11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784, LTC# A 11286

C&C Roofing Inc

P.O. Box 337, Paradise (530) 873-0744 CSL#: 650850

Central Valley Construction Paradise (530) 755-7133 CSL#: 1039314

Community Housing Improvement Program (CHIP) 1001 Willow Street, Chico (530) 891-6931

Conroy Construction, Inc.

6848 Skyway Suite F, Paradise (925) 785-3581

AGS Construction Services 1252 Wagstaff Road, Paradise (530) 877-5929 CSL# 814908

AJ Verar Construction 2094 Larkin Rd. Biggs (530) 250-5045 CSL# 1061822

Aristotle Custom Homes LLC

6585 Clark Road,Suite 300, Paradise (530) 815-5290 CSL#: 1043177

2910 Alamo Ave. Chico (530) 513-1426 CSL#939673

Flores HVAC & Construction

2393 Durham-Dayton Highway Durham (530) 809-0058 CSL#: 787079

Integrity Builders

CRBR Property Damage Services - Restoration & Construction 2684 Hwy 32 Ste 100, Chico (530) 891-0333 CSL# #689238

Crossfire Tree and Vegetation Services Inc.

Dirt to Doorknobs Construction

6405 Skyway, Paradise (530) 762-2047 CSL#: 797406

Don Ajamian Construction, Inc.

1870 Twin View Blvd, Redding (530) 223-3977 CSL#: 721195

Dunham Surveying, LLC

1354 Geneva Ave, Yuba City (530) 923-1722 PLS 6076

Paradise Homes Inc. 635 Boquest Blvd. Paradise (530) 717-8774 CSL#: 606775

Pello Framing

14844 Goldcone Dr. Magalia (530) 321-1386 CSL# 1065962

Proframe Construction, Inc

11128 Midway Ste 8, 6635 Clark Road Paradise Chico (530) 636-4574 (530) 872-3227 CSL#: 1024110 CSL#: 707423

Kendall Construction Ridge Builders LLC

Consulting – Building Disabled Services NRMCA - Build With Strength 66 Canal Center Plaza Suite 250, Alexandria (540) 529-3893

SIDCO Homes Inc 171 Branham Lane Suite 10-512 San Jose (408) 314-3454

Copy Services Wilson Printing and Signs

A Stitch Above Embroidery & Shirt 564 Rio Lindo Ave. #204, Printing Chico (530) 877-4146

Distillery Burnt Barn Distilling Co. 195 Wayland Road, Paradise (530) 228-0941

Dog Training

6451 Skyway Paradise (530) 413-9110 CSL#: 1056769

KMQ Builders

1-530-459-8767 Romero Construction Yowzers Graphics Gallery Co. 774 Birch Street, Paradise Hands On Dog (530) 549-4334 (530) 872-9500 Training CSL#: 335077

6207 Clark Rd, Paradise (916) 367-9231 CSL#741720

Lake County Contractors

5790 Clark Road, Paradise (707) 263-8482 CSL#: 993880

M. Roethler General Engineering, Inc. 6449 Skyway, Paradise (530) 809-6946 CSL#: 1059314

Magneson Tractor Service, Inc 1374 Keller Ln. Paradise (530) 961-3171 CSL#: 1034559

Merkley Construction 7020 Skyway Ste M & N Paradise (530) 518-4606 CSL#: 620673

MFY Construction LLC Paradise (530) 584-9474 CSL#1073970

Morgan Ridge Construction, Inc

RRA Builders

5923 Clark Road, Ste A Paradise (530) 327-8494 CSL#: 1041473

Selig Construction

337 Huss Drive, Chico (530) 893-5898 CSL#: 711042

She Builds

1927 Ackerman Avenue Durham (530) 521-9551 CSL#1070044, The Kite Group Inc

Silvermark Construction

780 Chadbourne Rd. Ste D Fairfield (707) 759-3434 CSL#: 1019403

Sky Ridge Builders

6545 Skyway Road, Ste B Paradise (530) 338-7872 CSL#: 1060459

Smalley General Contracting Paradise (530) 521-5645 CSL#: 952967

730-B Main Street, Chico (530) 877-8721

Cosmetics Arbonne - Jenn Brooks, Wellness Consultant Paradise (530) 864-1211

A Good Dog Day Behavior & Training

5905 Clark Road, Paradise (408) 309-8451

Education Achieve Charter Schools of Paradise 771 Elliott Road

Lorraine Dechter (530) 872-4100 Neora Brand Partner 7020 Skyway, Paradise Butte Community (530) 588-8801 College

Counseling Age of Aquarius

5910 Clark Road Suite M 8, Paradise (530) 520-1900

Linda Bailey, LCSW Chico (530) 518-0419 LCSW 22841

3536 Butte Campus Drive, Oroville (530) 895-2511

Children’s Community Charter School 6830 Pentz Road, Paradise (530) 877-2227

HomeTech Charter School

6249 Skyway, Paradise

Maria ‘’Mimi’’ Brown (530) 872-1171 M.F.T. Paradise Paradise Adventist (530) 354-4418 Academy

Crisis Intervention

5699 Academy Dr. Paradise (530) 877-6540

Catalyst Domestic Violence Services

Paradise Charter Middle School

Stimson Construction 330 Wall Street, Suite 50, 6473 Clark Rd, Paradise Chico (530) 872-7277 1825 Kay Lee Dr, Durham Inc. (530) 343-7711 Magalia (530) 828-2595 Paradise Unified (530) 873-1308 CSL#: 1058431 District CSL#: 981999 Dance Instruction School 6696 Clark Rd, Paradise MVK Construction (530) 872-6400 The Steel Builder Paradise Northern California 1351 Mangrove Ave (530) 354-0052 Ballet Ste A CSL#: 1061153 Electrical Services Nexii Building Solutions, Inc. Brentwood (209) 988-6107

Nor Cal Construction

2286 Oroville Chico Hwy, Durham (530) 815-5877 CSL#: 876255

One Source Builders Inc.

Chico (530) 624-5777

Toomey Framing Paradise (530) 521-9760 CSL#: 872729

7030 Skyway, Paradise (530) 877-1180 CSL#: 751447

Valley Contractors Exchange

Owens Construction

WLM Construction, Inc. 5822 Acorn Ridge Drive

Paradise Experts In Your Home Construction Paradise

1756 Humboldt Rd, Chico (530) 513-1991 (530) 514-2671 CSL#913117 CSL#: 143778

Dentists Hanosh and Hunter Dental Group

Trilogy Construction, 6072 Skymeadow Way, Inc Paradise

693 Fir St. Paradise (530) 358-2002 CSL#: 365276 B

6299 Cumberland, Magalia (530) 936-3392 CSL#: 936464

5794 Clark Rd, Paradise (530) 990-1677

951 E. 8th Street, Chico (530) 343-1981

Paradise (530) 520-5178 CSL#: 901894

(530) 877-9800

Paradise Gentle Dentistry, Brent E Parrott, DDS 2014 5th Avenue, Oroville (530) 877-2313

Design 1122 DESIGNS Paradise (760) 969-0751

Design Horizons LLC 370 Ryan Ave #168 Chico (415) 533-7094 CSL# #812762


California Vocations, Inc.

6225 Wyack Ct., Magalia (530) 720-1067 CSL#: 993071

1350 E 9th Street Ste 100 Martin Construction 800 Elliott Rd, Paradise Chico (530) 680-6423 (530) 891-1204 CSL#: 903019 CSL#: 700288

2080 Talbert Drive, Chico Paradise (530) 342-8999 (530) 228-1697 C61/D49 A11682, CSL#: Webster IT Solutions 868260 20133 Regina Lane, Cottonwood DADCO Construction (530) 526-2128 P.O. Box 73, Paradise (530) 762-2981 Your Cable Store Inc CSL# 658283 629 Entler Ave Ste 64 Chico DH Construction (530) 876-8730 3851 Morrow Lane, Ste. 14, Chico Construction, (530) 892-2850 Repair, and Improvement CSL#: 362161


Flint Construction

Bunch Electric

164 Pearson Road, Paradise (530) 966-4125 CSL#: 1002218

CW Electric

Paradise (530) 872-3443 CSL#: 628578

Reed Electric

Paradise (530) 990-6892 CSL#: 1042574

Smalley General Contracting Paradise (530) 521-5645 CSL#: 952967

Urban Design

4742 Skyway, Paradise (530) 809-1079 CSL#: 893826

2050 Lincoln Street, Oroville (530) 413-9887

Paradise Garden Supply, LLC

7675 Skyway, Paradise (530) 762-2713

Entertainment And Arts Gold Country Casino & Hotel 4020 Olive Highway, Oroville (530) 538-4560

Northern California Ballet 5794 Clark Road, Paradise (530) 872-1719

Emergency Services Paradise Performing Arts Center

Butte County EMS 333 Huss Drive Suite #100 Chico (530) 891-4357

Employment Services Allevity

870 Manzanita Court, Ste A Chico (530) 345-2486

Alliance for Workforce Development, Inc.

1600 Mangrove Avenue Ste 115, Chico (530) 616-1053

Engineering 4LEAF, INC.

6848 Skyway, Ste F Paradise (925) 785-3581

AGS Construction Services 1252 Wagstaff Road, Paradise (530) 877-5929 CSL# 814908

Jackson and Sands Engineering, Inc.

1250 East Ave, Ste 25, Chico (530) 648-4232 BPELSG#: 81270

LACO Associates

1209 Esplanade, Ste 4 Chico (707) 443-5054

M. Roethler General Engineering, Inc. 6449 Skyway, Paradise (530) 809-6946 CSL#: 1059314

777 Nunneley Road, Paradise (530) 872-8454

Paradise Symphony Society, Inc. P.O. Box 1892, Paradise

Theatre on the Ridge

3735 Neal Road, Paradise (530) 877-5760

U.T.B. Studios

1267 Parque Drive, Chico (415) 932-9891

Event facility HoneyBee Hospitality (at The Chapelle) 3300 Inspiration Ln, Paradise (530) 228-0941

Magalia Community Park

13917 South Park Drive, Magalia (530) 413-9158

Paradise Airport 4405 Airport Road, Paradise (530) 521-2289

Paradise Community Guilds 511 Pearson Road, Paradise (530) 762-1490

Paradise Elks Lodge #2026 1080 Ewald Court, Paradise (530) 877-3977

Paradise Lutheran Church 780 Luther Drive, Paradise (530) 877-3549

Paradise Moose Lodge #2227

5275 Skyway, Paradise

Pasquini Engineering, (530) 762-7066 Inc. Paradise Performing 6221 Clark Rd. Paradise Arts Center (530) 332-8311 BPELSG#: 46079

Rancho Engineering, Inc. 6067 Skyway, Paradise (530) 877-3700 C66034

Structural Solutions 2176 Esplanade, Chico (530) 354-4160

Engineering Products Compac Engineering, Inc 1111 Noffsinger Lane, Paradise (530) 872-2044

777 Nunneley Road, Paradise (530) 872-8454

Paradise Recreation and Park District 6626 Skyway, Paradise (530) 872-6393

Table Mountain Lodge No. 124, F. &A.M. 5934 Clark Road, Paradise (916) 202-6942

Excavation AGS Construction Services 1252 Wagstaff Road, Paradise (530) 877-5929 CSL# 814908

MEMBERS, continue next page

B-18 Spring B-18 Winter Spring 2022 2022 2021•••Ridge Ridge RidgeBusiness Business BusinessJournal Journal B-18 Journal

DADCO Construction Jeannie’s P. O. Box 73, Paradise (530) 762-2981 CSL# 658283

Financial Advisor Edward JonesShannon Hurte Financial Advisor

2854 Olive Highway Ste. A, Oroville (530) 872-4339

491 Pearson Road, Paradise (530) 762-4960

S & S Floor Covering 204 Pearson Road, Paradise (530) 228-9012 CSL#: 968664

Garden Supplies

Deja Vu Gardens Edward Jones- Travis Galore Nursery 5424 Foster Road, Barker Financial Paradise Advisor 6311 Skyway, Paradise (530) 872-7000

(530) 877-7341 C1882.001

Prosperity Investment Management, Inc.

Paradise Garden Supply, LLC

2561 California Park Drive Ste 110, Chico (530) 877-4111

Ridge Financial Planning

6779 Skyway Ste. A, Paradise (530) 762-7211

Flooring Cal-Vada Flooring

8935 Skyway, Paradise (530) 877-6227 CSL#: 333358

S & S Floor Covering 204 Pearson Road, Paradise (530) 228-9012 CSL#: 968664

Food & Grocery Chico Certified Farmers Market

1929 Mangrove Ave, Chico (530) 893-3276

Holiday Market

6848-L Skyway, Paradise (530) 877-7621

Paradise Grocery Outlet

6800 Skyway, Paradise (707) 245-3288

Safeway Store #302 5918 Stoneridge Mall Pleasanton

Save Mart

6636 Clark Road, Paradise (530) 877-0522 x1

Funeral Services Newton-Bracewell Cremation & Funeral Services 5691 Almond Street, Paradise (530) 873-7602

Rose Chapel

6382 Clark Road, Paradise (530) 877-4923

Furniture/Home Furnishings Allen Allen Shades Chico (530) 514-8064

Cal-Vada Flooring

8935 Skyway, Paradise (530) 877-6227 CSL# 333358

7675 Skyway, Paradise (530) 762-2713

Gas – Propane

Grant writing ClaimYourAid Magalia (858) 405-8678

2205 Meadow Creek Road, Lincoln (530) 877-3426

2393 Durham-Dayton Highway Durham Digital Print & Design (530) 809-0058 3851 Morrow Lane, Suite CSL#: 787079 1 Chico (530) 893-0995


Monkey Business

By Virtual Appointment Only. Oroville (530) 413-5115 monkeybusiness.design/


Byers’ Enterprises, Inc.

4742 Skyway, Paradise (530) 809-1079 CSL#: 893826

Gifts Green Garden Art P.O. Box 1041, Chico (530) 355-6315

Joy Lyn’s Candies 220 Pearson Road, Paradise (530) 872-9167

The Paradise-Opoly Board Game 675 Memorial Way, Paradise (310) 717-9533

Thomas Ace Hardware

5720 Clark Rd, Paradise (530) 877-4442

Treasures from Paradise

969 Bille Road, Paradise (530) 872-4200

Glass Sales & Service Miller Glass, Inc 745 Cherry Street, Chico (530) 343-7934

Government Organization

11773 Slow Poke Lane, Grass Valley (530) 272-8272 CSL#:518784

Western Heating & Rain Gutters 2371 Washington Ave. Ste A, Oroville (530) 538-8550 CSL#: 665598

Hardware Store Thomas Ace Hardware

5720 Clark Rd, Paradise (530) 877-4442

Congressman Doug LaMalfa

Arbonne - Jenn Brooks, Wellness Consultant Paradise (530) 864-1211

Heavenly Herbs & Acupuncture

8093 Skyway, Paradise (530) 877-7003

Melaleuca Independent Marketing Representative PO Box 933 Paradise (530) 826-6560

Health Care

5125 Skyway, Paradise (530) 872-2000

Health Clubs/Gyms Curves Paradise

747 Elliott Road Paradise (530) 774-4678

Paradise Stronger 6848 Skyway Ste P Paradise (530) 327-7235

Nevin & Witt Insurance Services

1600 Mangrove Avenue #195, Chico (530) 894-0111

VANTREO Insurance Brokerage

2068 Talbert Drive #100, Chico (530) 895-1555

Jewelers Woodworths Jewelry 6265 Skyway, Paradise (530) 877-7111


Baker’s Landscape Enloe Medical Center Maintenance 1531 Esplanade Chico (530) 332-4585

PO Box 1369 Magalia (530) 624-0253

Oroville Hospital

Brush Masters

2767 Olive Highway, Oroville (530) 533-8500

Housing Community Housing Improvement Program (CHIP) 1001 Willow Street. Chico (530) 891-6931

In Home Senior Care

1450 Idlewild Ln, Paradise (530) 720-9827, (530) 721-2559

Fair Street Landscaping

2234 Park Avenue, Chico (530) 343-7994

JR Landscaping & Lawn Services Oroville (530) 990-1016 CSL# 988096

Mountain View Home Instead Senior Landscape Design P. O. Box 2564, Oroville Care (925) 209-7702 2639 Forest Avenue Ste 110, Chico (530) 877-6100


Industrial Supply Best Western Co., Inc.

120 Independence Circle, 6848 Skyway, Ste G, Ste B., Chico Paradise (530) 343-1000 (530) 877-8300

Supervisor Doug Teeter


Health / Nutrition Spray Chem Chemical

Adventist Health Assemblyman James Feather River Health Center Gallagher Chico District Office 2060 Talbert Drive, Ste 110, Chico (530) 895-4217

(530) 988-5550 CSL#: 993203

Flores HVAC & Graphic Design & Construction

Gutters & Downspouts

Urban Design

Air Flow Mechanical Heating and Air Conditioning

Gary Bess Associates, 11535 Wilder Rd Inc. Red Bluff

Reliance Propane 2625 S 5th Ave. Oroville (530) 872-7740

Heating & Air Conditioning

705 Keenan Court, Durham (530) 895-3658 CSL#: 924388

Insurance California Disaster Advocates

3221 Cohasset Road Ste 150, Chico (530) 224-9322

Farmers Insurance Keith Powell Agency 21 Williamsburg Lane, Chico (530) 767-1355

Farmers Insurance, Foster Agency

5913 Clark Road, Ste A, Paradise (530) 876-8604 CA License # 0C98876

Heritage Insurance Agency

290 Airpark Boulevard, Chico (530) 894-3276

Kevin Baker Insurance Agency

389 Conners Ct, Ste G, Chico (530) 872-4644

Paradise Hotel

5475 Clark Rd, Paradise (530) 762-6051

Gold Country Casino & Hotel 4020 Olive Highway Oroville (530) 538-4560

Chapelle de L’Artiste Glamping Tents 3300 Inspiration Ln Paradise (530) 228-0941

Ponderosa Gardens Motel, Inc 7010 Skyway, Paradise (530) 872-9094


21945 Parkway Drive Red Bluff (530) 809-9233

Manufactured Homes JMS Sales, Inc.

5867 Queen Drive, Paradise (530) 413-9621

Paradise Homes Inc. 635 Boquest Blvd. Paradise (530) 717-8774 CSL#: 606775

Paradise Mobile Estates, LLC 1354 Elliott Road, Paradise (530) 410-4563

Reliable Home Solutions

Statewide Homes 562 Whiting Street Grass Valley (530) 273-1133

Marketing Blue Flamingo Marketing

1222 Esplanade Avenue, Chico (530) 588-0758

6407 Skyway, Paradise (530) 451-6700

Mattresses Hudson’s Appliance Center 454 Pearson Road, Paradise (530) 877-6312


NorCal Lumber Company


4601 Bernice Ave, Marysville (916) 936-7617

Management Consulting

2654 Cramer Lane, Chico (530) 345-0021

Mobile Home Parks Paradise Mobile Estates, LLC 1354 Elliott Road, Paradise (530) 410-4563

Mortgage Companies Academy Mortgage 4208 Douglas Blvd Ste 300 Granite Bay (530) 680-4672

Gold Standard Mortgage

Gold Nugget Days Incorporated, Gold Nugget Museums 475 Pearson Road, Paradise (530) 762-2613

The Depot Museum 5570 Black Olive Dr, Paradise (530) 877-1919


Notary Services Ridge Mobile Notary Magalia (530) 762-7239


Magalia (925) 204-8782

Nurseries Deja Vu Gardens Galore Nursery 5424 Foster Road, Paradise (530) 877-7341 C1882.001

Noble Orchard 603 N Market St, Redding Company (530) 243-5493

Medical Butte County EMS

333 Huss Drive Ste #100, Chico (530) 891-4357

Gary Bess Associates, Inc. Paradise Medical 2205 Meadow Creek Group, Inc. Road, Lincoln

Magalia (626) 840-4438

888 Manzanita Ct Ste 120, Chico 1351 Mangrove Ave - Ste (530) 892-2146 A, Chico (530) 624-5777 Global Office, North

1267 Parque Drive. Chico Paradise Post Chico ER (415) 932-9891 400 E. Park Ave. Chico Massage Therapy (530) 877-4413

Elements of Health

6470 Pentz Road, Paradise (530) 872-6650

Coastal Business Systems

The Steel Builder

U.T.B. Studios

Deer Creek Broadcasting, LLC

1698 Wagstaff, Paradise (530) 877-3395

Metal Buildings

14098 Skyway, Magalia 1025 Drever Street, Ste B (855) 482-1500 West Sacramento Priority Financial (877) 442-4403 Group CSL# 717846 6331 and 6333 Skyway, Paradise RRA Builders (530) 332-8298 5923 Clark Road Ste A Paradise (530) 327-8494 Museums CSL#: 1041473

Foothill Mill & Lumber Company

Mark Trumm Insurance, Inc-Cheryl (530) 877-3426 Robbins, Paradise Partner Zink Broker Paradise Consulting (530) 990-8645

Sustainability Management Consulting

7050 Pentz Rd. Paradise (530) 781-4784

Paradise Garden Supply, LLC

7675 Skyway, Paradise (530) 762-2713

Office Equipment

1905 Notre Dame Blvd, Ste. 230, Chico (530) 520-2991

Ophthalmologist/ Optometrist Ridge Eye Institute 5889 Clark Road Paradise (530) 877-2250

Orchards Noble Orchard Company 7050 Pentz Rd. Paradise (530) 781-4784

Painting Sunset Painting Co. 800 Penstemon Way, Chico (530) 680-8150 CSL#: 710962

Valley Ridge Painting Services 1580 Elliott Rd, Paradise (530) 513-4924 CSL#: 948081

Parks Magalia Community Park

13917 South Park Drive, Magalia (530) 413-9158

Paradise Recreation and Park District 6626 Skyway, Paradise (530) 872-6393

Pest Control Moses Gaitan Pest Control Magalia (530) 354-0759

Photography Yowzers Graphics Gallery

774 Birch Street, Paradise (530) 872-9500

Physical Therapy Pillsbury Physical Therapy, Inc. 6678 Clark Road, Paradise (530) 876-1006

Plumbing Services Cardin Plumbing Paradise (530) 570-3669 CSL#: 528804

Earl’s Plumbing

2264 Park Avenue, Chico (530) 343-0330 CSL#: 772565

Mr. Rooter Plumbing

9 Commerce Court, Chico

Advanced Document (530) 321-4203 Concepts CSL#: 933807 702 Nord Avenue, Chico (530) 893-8711

Spring2022 2022• •Ridge RidgeBusiness BusinessJournal Journal B-19 B-19 Spring

Smalley General Contracting Paradise (530) 521-5645 CSL#: 952967

Urban Design

4742 Skyway, Paradise (530) 809-1079 CSL#: 893826

Portable Toilet Rentals

Real Estate

205 Pearson Road

American Homes and Paradise Land (530) 872-1600 5580 Almond Street, Paradise (530) 413-0041

Better Homes and Gardens Real Estate Welcome Home 6141 Center Street, Paradise (530) 961-3400

Alpine Portable Toilet Better Homes and Services LLC 2593 South 5th Avenue. Gardens Real Estate Welcome Home Oroville -Melanie Useldinger (530) 712-9230 Johnny on the Spot DBA Chico Septic 5050 Cohasset Rd, Ste 70, Chico (530) 893-5687

Pregnancy Support Care Net of Paradise 6585 Clark Road #320, Paradise (530) 876-1113

Printing and Graphic Design A Stitch Above Embroidery & Shirt Printing 2050 Lincoln Street. Oroville (530) 413-9887

Real Estate Professionals

6141 Center Street, Paradise (530) 520-2379

Better Homes and Gardens Real Estate Welcome Home -Magalia Branch 14154 Skyway #8, Magalia (530) 873-7640

C21 Select Group, Doriane Regalia

P.O. Box 105, Magalia (707) 292-2211

Century 21 Select Inc Sue Mawer 5428 Skyway, Paradise (530) 520-4094

Century 21 Select Real Estate Inc.

5428 Skyway, Paradise (530) 571-7725

Recreation and Sports

A Stitch Above Embroidery & Shirt Printing 2050 Lincoln Street, Oroville (530) 413-9887

Copeland’s Camp N Ride

Explore Butte County 5905 Clark Rd. Paradise 326 Huss Lane, Building E Chico (530) 918-4585

Magalia Community Park

13917 South Park Drive. Magalia (530) 413-9158

(530) 762-0610

Green Garden Art P.O. Box 1041, Chico (530) 355-6315

Joy Lyn’s Candies 220 Pearson Road, Paradise (530) 872-9167

Paradise Horsemen’s Lorraine Dechter Association Neora Brand Partner 6705 Moore Road, Paradise (530) 519-0455

7020 Skyway, Paradise (530) 588-8801

Paradise Little League Melaleuca Independent Marketing P.O. Box 282 Paradise Representative Paradise Recreation PO Box 933 Paradise and Park District 6626 Skyway, Paradise (530) 872-6393

(530) 826-6560

Paradise Rod & Gun Club, Inc.

6282 Skyway, Paradise (530) 877-3992

P.O. Box 1081, Paradise (530) 877-1345

Paradise Bikes

The Paradise-Opoly Board Game

South Pines Disc Golf 675 Memorial Way, 13917 South Park Drive. Magalia (530) 413-9158

Recycling Services

Paradise (310) 717-9533

Higman Graphics

2240 Saint George Lane #5 Chico (530) 342-4229

Monkey Business

5428 Skyway, Paradise (530) 864-9192

Century 21 Select Real Estate, Susan G. Thomas 5428 Skyway, Paradise (530) 518-8041

Paradise (530) 876-3340 x2

Rental Property Paradise Lutheran Church 780 Luther Drive,

By Virtual Appointment Only. Oroville (530) 413-5115 monkeybusiness.design/

Coldwell Banker C&C Paradise (530) 877-3549 Properties, Inc.

Wilson Printing and Signs

DC Investments One LLC

730-B Main Street. Chico (530) 877-8721

World Graphics

7054 Skyway Ste #1, Paradise (530) 877-6244

2080 E 20th St. Ste. 170 Chico (530) 238-5264

Restaurants Dutch Bros. Coffee

6901 Skyway, Paradise (530) 872-3194

Green Paradise Café on Wheels

1388 Longfellow Ave Ste 10 Chico (530) 520-6475

JMS Sales, Inc.

5867 Queen Drive, Paradise (530) 413-9621

See Facebook for food trailer locations. Paradise (530) 520-1110

Yowzers Graphics Gallery

Johnson Real Estate

Maria’s Kitchen

P.O. Box 370, Paradise 774 Birch Street. Paradise (530) 877-7428 (530) 872-9500

Olde Tyme Realty

Psychic Age of Aquarius

5910 Clark Road Suite M 8. Paradise (530) 520-1900

Radio Stations Deer Creek Broadcasting, LLC

2654 Cramer Lane. Chico (530) 345-0021

P.O. Box 104, Paradise (530) 521-2331

Olde Tyme Realty, Patty G. McKee, Realtor® Paradise (530) 518-5155

Paradise Association of Realtors 6161 Clark Road # 2, Paradise (530) 762-0053

RE/MAX of Paradise Real Estate

1001 Bille Road, Paradise (530) 872-5880

1132 Elliott Road, Paradise (530) 876-1086


6808 Skyway, Paradise (530) 762-2591

Mountain Mike’s Pizza Paradise

6626 Clark Road Suite K Paradise (530) 872-1991


6256 Skyway Paradise (530) 413-9422

Retail Arbonne - Jenn Brooks, Wellness Consultant Paradise (530) 864-1211

P.O. Box 974. Paradise (530) 873-0199 CSL# 1059314

Dobrich & Sons Septic Service

P.O. Box 1681, Magalia (530) 873-9901 CSL#: 758026

M. Roethler General Engineering, Inc. 6449 Skyway, Paradise (530) 809-6946 CSL#: 1059314

Magneson Tractor Service, Inc 1374 Keller Ln. Paradise (530) 961-3171 CSL#: 1034559

Paradise Sanitation Company, Inc.

P.O. Box 3815, Paradise (530) 877-3207 CSL#: 1049870, Town of Paradise S-501

Shoes Bakers Birkenstock

691 Fir Street, Paradise (530) 762-0640

Social Services Youth for Change

260 Cohasset Rd. Ste

Paradise Sports Cards 130, Chico & Memorabilia (530) 877-8187 5913 Clark Road Suite F, Paradise (530) 413-9242

Northern Recycling Digital Print & Design Century 21 Select 3851 Morrow Lane, Suite Real Estate Inc., Mike & Waste Services, LLC Your Cable Store Inc Richards® 920 American Way, 1 Chico (530) 893-0995

Dobrich Septic Service, Inc.

629 Entler Ave Ste 64. Chico (530) 876-8730

Roofing Byers’ Enterprises, Inc.

11773 Slow Poke Lane. Grass Valley (530) 272-8272 CSL#:518784

C&C Roofing Inc

P.O. Box 337. Paradise (530) 873-0744 CSL#: 650850

Powell Roofing, Inc.

43 Norfield Avenue #43, Chico (530) 892-1410 CSL#: 869919

RV Space Rental Paradise Moose Lodge #2227

5275 Skyway. Paradise (530) 762-7066

Solar Power Byers’ Enterprises, Inc.

11773 Slow Poke Lane, Grass Valley (530) 272-8272 CSL#:518784

1252 Wagstaff Road, Paradise (530) 877-5929 CSL# 814908

DADCO Construction P. O. Box 73, Paradise (530) 762-2981 CSL# 658283

756 Gilman St., Berkeley (510) 859-5800 CSL#: 1035024

Dunham Surveying, LLC

1354 Geneva Ave, Yuba City (530) 923-1722

J.B. Surveys, LLC

Magalia (530) 762-8299 CSL#: 1068160

Urban Design

4742 Skyway, Paradise (530) 809-1079 CSL#: 893826

Travel Agencies Paradise Travel 6779 Skyway Paradise (530) 872-0285

Tree Service

1209 Esplanade Ste 4, Chico (707) 443-5054

All Things Trees

Pasquini Engineering, Inc. 6221 Clark Rd. Paradise (530) 332-8311

Paradise (530) 570-4457 CSL#: 1073469, Arborist #WE11572A

Crossfire Tree and Vegetation Services Inc.

Tax Service

Paradise (530) 228-1697 C61/D49 A11682, CSL#: 868260

Liberty Tax Service 6848 Skyway, Ste V Paradise (530) 872-1876

Lord’s Light Logging and Tree Service

Matthews, Hutton & Warren, CPAs 1530 Humboldt Rd, Ste 2, Chico (530) 877-6793

1267 Dale Way, Chico (530) 514-1563 A9731 CSL#: 1073288

North Fork Enterprises LLC Paradise (530) 990-0581 WE-13202AU

Tire Dealers Les Schwab Tire Center


Title Companies

1242 National Drive Sacramento 1-800- COMCAST

Five Star MiniStorage 5821 Clark Road, Paradise (530) 876-9999

Surveyors BCP-3D Inc

5921 Camino Lane #12, Paradise (888) 791-5520

Water Companies Paradise Irrigation District 6332 Clark Road, Paradise (530) 877-4971

Wildlife Sanctuary Barry Kirshner Wildlife Foundation 4995 Durham-Pentz Road, Oroville (530) 533-1000

Window Coverings Allen Allen Shades Chico (530) 514-8064

Cal-Vada Flooring

8935 Skyway, Paradise (530) 877-6227 CSL# 333358

S & S Floor Covering 204 Pearson Road, Paradise (530) 228-9012 CSL#: 968664

Wood Heat& Gas Stoves Reliance Propane 2625 S 5th Ave. Oroville (530) 872-7740

Visability is Credibility Become a PARADISE CHAMBER MEMBER!

Storage - Self Service

Paradise (530) 877-6258

1509 Wagstaff Road, Paradise (530) 877-3000

350 Salem Street, Chico (530) 896-4289

Fins, Fur and Feather Sports 1520 Bader Mine Road. Paradise (530) 876-8800

9100 Skyway. Paradise (530) 872-1219

Animal Hospital on the Ridge

Pacific Gas & Electric Company

Sporting Goods

American SelfStorage



6308 Skyway, Paradise (530) 877-2424

Paradise (530) 877-6262

6848 Skyway Ste D, Paradise (530) 877-4471

6265 Skyway, Paradise (530) 877-7111

LACO Associates

Bidwell Title & Escrow Co.

Mid Valley Title & Escrow Co.

Travel Connection

903 Camelia Avenue, Roseville (916) 240-3784 PLS 7051

Revamp Solar Energy 145 Pearson Road,

Septic Installation Clark Road Storage and Service 1117 Noffsinger Lane, AGS Construction Services

Berkeley Construction Group

ParadiseChamber.com’s business directory received

295,000 hits in the past year!

All businesses, organizations and individuals with connections to the Paradise Ridge are welcome to join the Paradise Ridge Chamber of Commerce. Membership is an investment in your community, local business, and your commitment to progress on the Ridge.

TO JOIN, Click “Join Today” on ParadiseChamber.com or find out more by visiting ParadiseChamber.com/ membership-benefits, or call (530) 877-9356.

B-20 Spring 2022 • Ridge Business Journal

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