Ridge Business Journal: September 2021

THE

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www.paradisechamber.com

A Section - September 2021

Johnny Appleseed Days - California’s Oldest Harvest Festival Returns on October 2 & 3

By Monica Nolan Executive Director, Paradise Ridge Chamber of Commerce

F

irst held in 1888, the fair now known as Johnny Appleseed Days is the oldest harvest Festival in the state! The 2021 two-day fall festival celebrates Paradise’s apple heritage with apple pie and ice cream and anticipates a crowd of 5,000 over two days.

The day before the fest, Ridge residents and members of the Paradise Ridge Chamber of Commerce gather to prepare Do-it-Yourself pie baking kits, complete with “secret Paradise pie spice mix,” Noble Orchards’ famous Granny Smith apples and a limited-

Do-it-Yourself pie baking kits, complete with “secret Paradise pie spice mix,” Noble Orchards’ famous Granny Smith apples and a limited-edition commemorative tea-towel will be available in the Save Mart pie pavilion.

edition commemorative tea-towel. Pie kits will be available for purchase and were a sell-out in 2019! Apple pie will be baked in Paradise by event sponsor Save Mart, and slices will be served in the Save Mart Pie Pavilion.

Local businesses share goods and services, and artisans from all over the north state and beyond sell a variety of handicrafts.

The food court offers an outdoor seating area and a variety of delicious festival cuisine. Continuous entertainment showcases hometown talent on the Gazebo Stage.

The ever-popular children’s Games Plaza features nostalgic activities enjoyed by generations of attendees. Johnny Appleseed tells stories and visits with attendees. The 2021 Games Plaza is sponsored by Paradise Unified School District (PUSD). Stop by to meet teachers and staff, and to learn about PUSD’s amazing

APPLESEED, continues on page 18

Home Builders Resource Connection Expo: Rebuilding and Fire Safety on the Ridge Planned for November

By HBRC Committee

T

he Home Builders Resource Connection (HBRC) Expo: Rebuilding and Fire Safety on the Ridge offers options, resources, and information to all looking to build or rebuild in fire-affected areas. A cooperative effort involving multiple organizations, previous Expos have enjoyed resounding success, with both attendees and vendors requesting repeat events. The November event welcomes the Butte Fire Safe Council as a presenting partner.

Many residents are seeking guidance on housing options and alternatives, processes, and procedures for rebuilding.

With both exhibitors and informational seminars, the HBRC Expo provides a platform for residents to find answers to their questions, and make connections with multiple contractors, trades, vendors, and agencies.

Representatives from the Town of Paradise and Butte County will be on hand to answer specific-to-Butte questions about building as well as representatives from local utilities, Cal Fire and several non-profit organizations. Additionally, exhibitors will include brush clearing services, fire safety experts, realtors, lenders, insurance professionals, septic companies, tree removal companies, architects/engineers, building suppliers, licensed general contractors, goats and much more.

Coming Nov. 11, 2021 Jan. 17, 2022 The community welcomes back the Ice Rink to Terry Ashe Park as part of their Winter Wonderland celebration. Look for the Christmas lighting and other fun seasonal events.

The Ice Rink returns to Winter Wonderland at Terry Ashe Park

By Kristi Sweeney Assistant District Manager

The Expo agenda is in development at press time; potential topics include: • 10 Steps to a Successful Build • Funding/Financing: Opportunities (grant programs, construction loans) • Owner/Builder Toolkit • Alternative Build Methods • Fire Safe Landscaping • Vegetation Management • Insurance • Businesses Support • Title 25 Watch for updates on ParadiseChamber.com.

EXPO, continues on page 18

Expo Information The Home Builders Resource Connection: Rebuilding and Fire Safety on the Ridge Saturday, November 13th, 10:00 a.m. to 4:00 p.m.

Paradise Alliance Church, 6491 Clark Road, Paradise Free entrance and free parking

T

he Paradise Recreation and Park District (PRPD) is excited to announce that the Ice Rink will return to the Terry Ashe Recreation Center in Paradise for the 2021-2022 season.

The Ice Rink has become an iconic part of winter on the Ridge and a source of community pride.

After the trials our community has experienced in the last three years from the Camp Fire to Covid-19 lockdowns, to new threats of evacuation and overpowering smoke from the Dixie Fire, it’s time to bring the joy! We need your help to give the people of our community something to celebrate. This season PRPD seeks collaboration with local businesses and organizations to create a Winter Wonderland that celebrates everything that makes our community special.

Winter Wonderland will include beautiful Christmas

ICE RINK, continues on page 18

A-2 September 2021 • Ridge Business Journal

September 2021 • Ridge Business Journal A-3

FROM THE DESK OF THE PARADISE MAYOR

An exciting time to be the Mayor of Paradise as the recovery progresses staffed even with all the fires going on around us. The newest fire truck is almost outfitted for service.

through a voluntary program administered by the Town.

Funded by FEMA, administration will adhere to FEMA & CalOES standards, including Right of Entry (ROE) forms and environmental requirements. 75% of the cost will be paid

Current recovery projects include our early warning system with 21 sirens strategically located throughout town.

With the completed design and scope of work finished, we have applied for We are working hard on our sewer construction funding project for the commercial areas of from FEMA. We are waiting on approval to town. We are in the Environmental begin installation.

Steve Crowder Mayor, Town of Paradise Owner, A Stitch Above Embroidery and Shirt Printing

P

aradise is the fastest growing city in the state with an estimated population of around 6,100 residents. We are building about 500 homes in a calendar year. Our Police Department is almost fully staffed and proactive in its service and protection.

Our Fire Department remains fully

Impact Report phase, which should We are working hard on our sewer project for conclude in Summer 2022. the commercial areas Mayor, Steve Crowder of town. We are in the Environmental Impact Report phase, which should conclude in by grants and 25% will be the responsibility Summer 2022. of the landowner. The Town is working Our government hazardous tree program to obtain grant funds to cover all or part officially ended July 9th, with clean up of the landowner’s share. Details of this expected to end by mid- August. program are in development, so stay tuned Cat. 4 trees that were ineligible for the for more information! When the program government program will be managed rolls out, please sign up and let’s get more

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hazardous trees out of town to become even more fire safe!

Our schools are rebuilding and upgrading, with a new Ridgeview High School in Paradise. Paradise High is adding a 31,000 sq. ft. addition which consists of 30 classrooms and admin.

PHS boasts a beautiful new gym and the former Ponderosa Elementary School got a complete makeover and a new name: Paradise Ridge Elementary School.

On a real fun note, our community events are coming back! Gold Nugget Days and Party in the Park have both concluded but Chocolate Fest and Johnny Appleseed Days are on the horizon in September and October.

Thank you to all of our businesses and citizens for helping us rebuild and believing in Paradise. It would not happen without each and every one of you.

Paradise is grateful and appreciative of you!

Yours in service, Steve Crowder, Mayor

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• Editors: Monica Nolan, Carol Peterson • Production/Layout Design: Jeri Luce

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A-4 September 2021 • Ridge Business Journal

FROM THE DESK OF YOUR CHAMBER Supporting the community through Chamber membership

By Monica Nolan Executive Director, Paradise Ridge Chamber of Commerce

I

t’s not just who you know, it’s who knows you. If you are doing business on the Ridge, there is no more cost-effective way to get your name out there than membership in the Paradise Ridge Chamber of Commerce.

Community Resources Those who live or do business on the Ridge are making impressive use of ParadiseChamber.com’s business directory.

During the past year, the directory received 86,214 page searches, with 7849 in the past month.

Top searched categories are:

Membership Benefits Chamber membership demonstrates to your customers and other businesses your commitment to the community.

Your Chamber promotes your individual business and the community as a whole. Our members appear in all printed and digital directories. Chamber digital and print media brands the Paradise Ridge as an attractive visitor destination and great place to live and raise a family.

All members are listed in ParadiseChamber. com’s online business directory, and may also share products and services on the Paradise Ridge Marketplace. Members are promoted through the Chamber’s social media channels and display promotional material in the Chamber lobby. The Chamber actively refers member businesses.

• Construction Equipment & Contractors • Restaurants, Food & Beverages • Home & Garden • Business & Professional Services • Shopping & Specialty Retail • Health Care ParadiseChamber.com’s online community calendar also receives impressive traffic, with 267,996 page views in the past year.

The community is invited to submit events through the Chamber website.

Looking for a local business invests in community and maintains high ethical standards? Look no further than the Blue Chamber Member Directory in the “Business Matters” section of this publication.

Chamber Bids a Fond Farewell to Julie Cooke In the hope of attracting more like her, Julie Cooke was the first person I reached out to for the “Faces of the Ridge” feature in our last publication. We titled her narrative of commitment to the Ridge “At Home In Service.” Those of us who had the privilege to work with, serve with, or call Julie “friend” will remember her infectious laugh, raucous humor, and unflinching faith that the universe is evolving as it should. Julie was devoted to her spiritual community at the Paradise Center for Spiritual Living, and also gifted her time and energy to Paradise Ridge Chamber of Commerce, Boys and Girls Club, Habitat for Humanity of Butte County, Boy Scouts of America Troop 773, and Adventist Health Feather River Hospital Auxiliary. Julie and her husband Jay were instrumental in the development of Party in the Park, expanding it to the joy fest it is today.

Those of us who followed Julie and Jay on social media could not help but rejoice in their legendary marriage; meeting on the school bus at age 14, they immediately became steadfast partners in life, crime, and exemplary service.

Julie had a solid gold heart and radiated positivity. She was also fierce, taking no prisoners and suffering no fools. Go to Julie with a struggle, and she’d say “I got your back” in a manner that meant “I will listen, I will offer good counsel, I may break some legs.” She epitomized the maxim “As far as possible, without surrender, be on good terms with all persons.”

On behalf of the Paradise Ridge Chamber of Commerce, I thank Julie for her many gifts to our community, and close with among the last of her many uplifting social posts: “Embrace the Light of this glorious day and share the Light within you.” ~ Monica Nolan

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September 2021 • Ridge Business Journal A-5

FROM THE DESK OF CHAMBER PRESIDENT California Insurance Commissioner visits Paradise to discuss lack of agriculture and other coverages by legislative action and Department of Insurance sponsorship are: • Insurance companies can no longer deduct the land value when paying an insurance claim if a wildfire survivor chooses to relocate rather than rebuild their home at the same location -- which will lead to higher payouts for consumers. After recent major wildfires, some insurance companies refused to include the value of land when paying a total loss claim, reducing the total payout by tens to hundreds of thousands of dollars. This change gives homeowners more choices in whether to rebuild or relocate their new home.

By Kimball Shirey President, Paradise Ridge Chamber of Commerce Commercial Insurance Advisor, Heritage Insurance Agency

O

n June 21, California Insurance Commissioner, Ricardo Lara, made a trip to Paradise to visit with local stakeholders. The event was held at Noble Orchards and Butte County Farm Bureau hosted a roundtable which I attended. It focused on the agricultural community and the lack of access to insurance coverage for agricultural property through the California FAIR plan.

Lara was very open to listening to the challenges being faced and was supportive of Senate Bill SB11 which was making its way through the legislature. This bill provided the clarification of language needed for our agricultural business owners to get the property coverage they have been unable to obtain. Since this meeting this bill has been signed by Governor Newsom, beginning the process of bringing relief during another terrible wildfire season.

Notable

other

property

coverage

changes

made

• Residents under mandatory evacuation for wildfire, even if they suffer no damage to their home, will receive additional living expenses for at least two weeks, with extensions for good cause.

• Insurance companies cannot restrict additional living expenses if a home is rendered uninhabitable due to a wildfire or other covered peril, even if the damage is not to the property itself. This addresses the problems after recent major fires when insurance companies denied benefits even though damaged power and water lines made homes uninhabitable.

An insurance company may provide a reasonable alternative remedy that addresses the property condition, such as a portable generator in the case of downed power lines or a portable water source.

• In cases of a total loss related to a state of emergency, insurance companies must provide an advance payment of no less than four months of additional living expenses if the consumer requests it, with additional benefits due after the advance period upon proper documentation.

You are invited to our

Annual Christmas Preview and Open House Saturday, November 6, 2021 Prize Drawings t Refreshements Please join us in kicking off the Holidays! On display are fully decorated, stunning trees, amazing decorations, and ornaments galore, sure to put you into the heart of the holiday season.

You will find inspiring modern farmhouse decorating ideas.

If glam is more the style you were looking for, not to worry there is lots to love, shine and sparkle. From contemporary to traditional, we have your holiday spirit in mind. In addition to all your hardware needs, you’ll find everything to trim your trees, stuff your stockings and gifts for that hard to please person.

• Wildfire survivors do not have to use a companyspecific inventory form for lost contents and can include groupings of categories such as clothing, shoes, books, food items, and DVDs rather than having to list individual items.

• Insurance companies must offer a 60-day grace period on payment of policy premiums for properties located within the affected area defined in the declared state of emergency.

For Ridge residents and all living in wildfire urban interface areas, please consider the following steps: 1.

Review current insurance policies to evaluate whether they have adequate coverage needed to rebuild a home to the current standard or to relocate their home somewhere else.

2. Do a home inventory – which can be as simple as using a cell phone to photograph the most valuable items, such as jewelry, musical instruments, and computers.

3. Create a wildfire action plan and an emergency kit 4. Strengthen a home with mitigation by home-hardening the property and creating defensible space.

Welcome Back to the Stage

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The Wild Women of Winedale August 26 – September 12

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A-6 September 2021 • Ridge Business Journal

FROM THE DESK OF KEVIN PHILLIPS, TOWN MANAGER Town of Paradise three years post Camp Fire ­­—

R E C OV E RY P R O G R E S S R E P O RT

By Kevin Phillips Town Manager

I

n the nearly three years since the Camp Fire, Paradise has experienced many highs and lows on the path to recovery. We have found the recovery process is long, complex and expensive, full of successes and setbacks, both on an individual level and as a community. Now that debris removal is complete, hazard tree removal is nearing completion, and utilities are going underground, we are at the point where the physical barriers created by the fire have been removed and rebuilding can ramp up all across Paradise.

Paradise Town Council and Staff continue to focus

on the same two goals identified immediately after the fire: 1. Bring residents home, and 2. Bring businesses back. Every project planned and every action taken is in support of these guiding principles in recovery. Even with the secondary disaster of COVID-19, rebuilding has been happening at a solid pace, with 946 single family homes rebuilt and 714 homes in various stages of being rebuilt as of early August 2021.

Of course bringing residents and businesses back wouldn’t be possible without infrastructure to support all of it, and to that end the Town is working hard on a number of recovery projects to support our community.

With safety as a top priority, an Early Warning System which includes 21 sirens has been designed and will be implemented as soon as funding is awarded by FEMA. Safe roads are important too, and the Town is grateful to have been awarded $77 million in federal funding to repave every public road in Town starting in 2023, as tree removal and utility undergrounding is completed.

To address inadequate septic capabilities for our commercial areas, the Town is working on the Environmental Impact Report for a sewer service area comprised primarily of Skyway, Pearson and Clark. The project would tie into the City of Chico Water Pollution Control Plant to allow for economic recovery and multi-family housing to address the housing crisis. Improving evacu-

­­—

ation routes is also very important to our community, a priority which is being addressed through our Transportation Master Plan which will identify and prioritize projects to improve evacuation and circulation in Town.

Three years after the Camp Fire, the Town of Paradise is active in recovery, with many projects that were conceived in the early days of the fire finally taking shape and moving forward. It’s a new day in Paradise as we turn the page on the Camp Fire and continue to meet and overcome the obstacles of recovery head on – it’s the Paradise way.

Where we are today: • • • •

942 Single Family Homes Rebuilt 168 Multi-family units rebuilt 150,000 hazard trees removed since the Camp Fire Early Warning System designed with 21 siren towers awaiting funding for construction • Road re-paving planned to begin in 2023 for all public roads in Paradise ($77 million in federal funding) • Transportation Master Plan underway to prioritize and recommend evacuation route and circulation improvements • Sewer Environmental Impact Report (EIR) underway, next step design and then construction

Transportation Master Plan addresses emergency evacuation routes

By Marc Mattox Public Works Director/Town Engineer Town of Paradise

F

ollowing the Camp Fire and the subsequent development of the 2019 Community Long-Term Recovery Plan, the Town of Paradise set course for a comprehensive review of all transportation infrastructure in the community – both from the lens of day-to-day use and emergency evacuation. Paradise’s infrastructure had essentially been ‘built-out’ long before its incorporation in 1979 – left with long, dead-end streets, half of all roads privately owned and maintained and evacuation routes only 20 feet wide in areas.

The Town’s Economic Development Administration funded Transportation Master Plan (TMP) aims to change that, or at least, formulate and vet ideas which could be transformative in community hardening and resiliency in response to the Camp Fire.

The TMP began early 2021 and

is tracking towards completion in early 2022, yet many of its work efforts are already invaluable to the community’s current path forward.

During summer 2021, the Town of Paradise hosted a series of four transportation-focused workshops with varying topics. All of may be viewed on the Town’s website at www.townofparadise.com/recovery.

Further, an evacuation-route specific survey was distributed and over 800 responses were received.

This information will be used in the TMP when asking for direction from the Town Council on which projects should be considered for grant applications and other investments.

Shown here is a simplified conceptional rendering of the Roe Road Extension Project which would add an east-west connection in south Paradise.

Roe Road Extension Project.

Phase 1, an east-west connection for lower Paradise Concurrently, the Roe Road Extension project has been discussed at several Council meetings and has received support for further studies from Congressman LaMalfa’s office in the development of potential federal transportation

Sewer project nearing milestones as bill reaches Governor’s desk

By Marc Mattox Public Works Director/Town Engineer Town of Paradise

T

he Paradise Sewer Project, a comprehensive effort to collect, transport and treat wastewater from the Town’s Sewer Service Area, is in the middle of technical studies and efforts as part of a formal Environmental Impact Report.

While there hasn’t been much news recently to report, the project is receiving significant support now.

Within the last few months, the Project has received formal support from crucial community and regional stakeholders including the Paradise Ridge Chamber of Commerce, North Valley Community Foundation, Rebuild Paradise Foundation, Paradise Citizens’ Alliance, Paradise Unified School District, Butte County Board of Supervisors and more.

Project support is also gaining momentum legislatively

as Assembly Bill 36 authored by Assemblyman James Gallagher (R-Yuba City) and Senator Jim Nielsen (R-Tehama) was recently approved unanimously by the State Senate and awaits signature from the Governor. Assembly Bill 36 would, if the project advances beyond the environmental review phase, allow the Town of Paradise to utilize design-build procurement methods to advance the sewer project through construction. This tool could increase efficiency and lower overall project costs.

“The Town of Paradise is extremely grateful for Assemblyman Gallagher and Senator Nielsen’s continued support through our recovery.

This legislation could be key in project success – increasing the availability of affordable housing as quickly as possible,” said Town Manager Kevin Phillips.

To find out more paradisesewer.com

go

to

infrastructure bills. The first phase of the project aims to add an east-west connection in south Paradise, while connecting Pentz Road to Edgewood Lane, Sawmill Road and South Libby Roads. If approved for environmental review funding, work could begin shortly thereafter to study the project, discuss a potential alignment and engage all project stakeholders – including

of course critical property owners.

While much work remains to improve evacuation infrastructure in Paradise, the Town is well positioned, with community support, to secure disaster recovery funds suited for achieving some of the highest priority projects in the years to come!

PRCoC Supports the Paradise Sewer Project For more than 50 years, the Paradise Ridge Chamber of Commerce has supported a wastewater solution for the commercial corridor in Paradise to sustain existing businesses and support growth. Post Camp Fire, these imperatives are magnified by the necessity to rebuild our community by attracting residents and commercial investment.

Completion of the Paradise Sewer Project is crucial during a pivotal time in our history to promote, attract, and sustain the commercial and residential sectors of our recovering community. As it rebuilds, Paradise’s new wastewater infrastructure will increase the health and safety of the businesses and homes along the Sewer Service Area (SSA) that are currently impacted by failing leach systems with high ground water issues.

While the Paradise Ridge Chamber of Commerce supports all projects to build infrastructure, encourage workforce housing expansion, promote economic development and/or make public improvements, the foundation of all other projects starts below the ground, with a 21st century sewage solution. The time is now.

Meet the Towns newest police K9, PHOENIX and her partner Officer Tyler Tatom. This pair graduated their K9 course with flying colors and are patrolling the streets of Paradise as a team!

On June 14th, 2021 Police Chief, Eric Reinbold welcomes new Officer Madison Hatley to the Paradise Police Department.

Welcome to the Paradise family Officer Hatley!

September 2021 • Ridge Business Journal A-7

FROM THE DESK OF PARADISE REALTORS International real estate disaster response organization supports the Ridge

By Aubrey Pruis Association Executive Paradise Association of Realtors

A

s the Association Executive for the Paradise Association of Realtors (PAOR), in February, 2019 I attended the National Association of Realtors (NAR) convention seeking rebuild solutions for our community after the Camp Fire. To date, a new downtown expansion for Paradise is underway and there is an increasing level of activity on the Ridge. More homes are popping up at a faster pace than originally anticipated and new businesses are finding their way to the Ridge. To help sustain this new growth, we need housing, for the workforce that is rebuilding our homes and businesses, but also for our new and returning residents.

Live, Work, Play in the new downtown A Commercial Resources for Associations presentation I attended at the NAR convention sparked innovative ideas for recovery and rebuilding, including one exploring the potential for a Live, Work, Play concept for the “new” downtown area. Next, I thought, is there some way that NAR can help the Ridge on this project? What I learned led me to the Counselors of Real Estate (CRE) and their CRE Consulting Corps, an affiliate organization to NAR. The PAOR’s pursuit of creative means to support the recovery of the Town of Paradise and Magalia motivated us to seek grant funds to bring

The CRE team that met with Paradise stakeholders: Bob Greene, Washington State DNR; Greg Peterson, Casner & Edwards; Steve Norris, Norris Realty Advisors; Aubrey Pruis, AE Paradise Association of Realtors; Keenan Hughes, Philips Preiss Grygiel; Eileen Marrinan, Eigen 10 Advisors’; Bruce Wood, President, Foundation Real Estate Development. a CRE Consulting Corps team out to our neck of the woods to help our community in rebuilding.

The Counselors of Real Estate are known for giving back to their communities, especially those affected by disasters. The CRE Consulting Corps, a public service program of the CRE, provides real estate analysis and action plans for municipalities, not-forprofit organizations, government entities, educational institutions, and other owners of real property. Post 9/11, the Counselors coordinated a large group of CRE volunteers

to address leasing, insurance, and related real estate questions for New Yorkers. When Hurricane Katrina struck, the organization reached out to assist local members and, for several years, continued to provide additional support.

CRE Counselors embrace a “three-pronged” approach After my presentation to the CRE Counselor team regarding our new downtown

venture with a Live/Work “mixed use” concept, they agreed to take on our project and became acquainted with the many and varied issues facing our community. A meeting was scheduled with key Ridge stakeholders and community development organizations.

A separate meeting was held with the Town of Paradise leadership. After the CRE team received an overview of our community “hurt,” they realized the scope of rebuilding our community was far more complex than addressing a single project. From those meetings, the CRE team expanded the original idea to embrace a “three-pronged” approach.

The CRE team concluded that the Septic/Sewer, Workforce Housing and Re-purposing of Buildings are three necessary components to a short-term solution as we progress toward longterm goals. They are working on a temporary workforce housing concept, along with a repurposing of buildings to benefit and support the growth of our community. The CRE team is also consulting with septic engineers to develop a comprehensive septic solution that would have the ability to tap into the new Paradise sewer project once it is completed. The CRE team is committed to our community’s redevelopment and will be contributing their efforts for the long term. We eagerly anticipate the CRE team’s final presentation of ideas for rebuilding our community and are grateful for the contribution of their vision and expertise.

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A-8 September 2021 • Ridge Business Journal

Valley Contractors Exchange weighs in on pace of rebuild efforts on the Ridge

By Amy Rohrer Executive Director Valley Contractors Exchange

B

y the end of July, the Town of Paradise and Butte County had received 2,673 Camp Fire rebuild permit applications. While this is a BIG number relative to pre-fire permit activity, it accounts for a mere 18.6% of the total homes lost. Yes, this number should be celebrated, as each of the families represented in those 2,673 building permits can attest to the emotional journey leading them back home.

However, the conversation sometimes misses the bigger picture. The number of homes being rebuilt is critical, not only to the reestablishment of the communities lost in the Camp Fire, but also the economic recovery of our entire region. Over 600 businesses were also lost in the Camp Fire. The viability of each business returning to the Ridge depends on homes being rebuilt quickly and families returning to support them.

So, what’s the hold-up? Spoiler alert, it’s not due to a lack of construction companies willing and able to take on more work. Look at the billboards as you drive up the Skyway to Paradise, and you’ll see many General Contractors eager to build.

The construction industry, like most, is experiencing a workforce shortage at every skill level. Is this slowing down our rebuilding efforts? Absolutely. But that’s not the end of the story.

COVID has led to an unprecedented amount of uncertainty related to the availability and cost of most building materials.

Sure, everyone is familiar by now with the astronomical lumber prices that is finally beginning to settle. However, shortages in raw materials, coupled with overwhelming

demand, is anticipated to plague the construction industry well into 2022. Cement is not only needed to make concrete, but there are countless other building materials that depend on this raw material, including mortar for tile and composition roof shingles.

Sadly, cement is in good company with plastics, copper, and steel, to name a few. These are all raw materials needed for multiple uses in construction.

The rule of supply and demand is alive and well in construction materials. It’s also very much alive and well in the residential single-family home market, where demand is far outpacing availability. Is rebuilding homes in the burn scars a safe bet from an economic perspective? My magic 8-ball says yes! Developers and builders consider their return on investment on a singular, perproject basis. But let’s keep our eye on the big picture which boils down to this: the health and rejuvenation of our communities can be measured in the number of building permits issued, because every home rebuilt brings a family back to support the reestablishment of small businesses which are fundamental to our recovery in the long game. If we rebuild them, they will return!

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Illustrated graphs provided by the National Assn. of Home Builders.

The top graph shows Housing Opportunity Index, the graph to the right is Overview Framing Lumber Pricing Market • CME Futures Price. (red line) • Framing lumber composite price (blue line)

“Honesty and Integrity”

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September 2021 • Ridge Business Journal A-9

RPF resources decrease home building costs

By Holly Fisher Project Coordinator – Rebuild Paradise Foundation

T

he Rebuild Paradise Foundation (RPF) has developed cost saving resources to help in the recovery and lower the cost of getting your property build-ready. These resources include two grant programs, the Missing Middle Grant and Septic Infrastructure Grant.

In addition, they offer a Residential Floor Plan Library, information on Homeowner’s Insurance, Mapping tools, and Drone Services for design professionals and partner organizations.

Missing Middle Grant Awards of up to $5,000 in pre-construction reimbursement to qualifying households, and helps with: t Survey costs t Access to water and architecture/engineering fees

Septic Infrastructure Grant Offers qualifying households grants of up to $7,500 for: t Expenses incurred toward major septic system repair and replacement. Currently this grant is only open to Camp Fire affected residents. t Both grant programs are open to previous renters now entering home ownership.

The Residential Floor Plan Library access to low-cost plans Created to save time and money on your build in the Camp Fire footprint: t Provides access to low-cost master planned homes. With use of a master plan from the RPF you can save

months of time in the design process, thousands of dollars in design fees, save money in permitting and expect a shorter time in permit plan check. t The web-based platform hosts a dozen unique plans (and more coming soon), ranging from 750 sq ft to 1816 sq ft. There is even a detached two car garage master plan!

The RPF is NOT a home builder, therefore, they cannot offer pricing to build the homes in the Residential Floor Plan Library. If interested, contact at least three contractors for bids or take the project on as an owner builder.

Survey mapping tools and drone services have been developed to save you money t With use of the survey mapping tool, already surveyed properties in the Town of Paradise can be found with information on which surveyor did the work. Although obtaining three bids is still encouraged, neighbors may be able to find cost savings in using the same surveyor. t Drone imagery from RPF provided to design professionals working in the Camp Fire footprint is often useful in development of your site plan, saving your design professional time and you, money.

Blue Oak House: 892 SF, 2 bed, 1 bath Features a generous living, dining, and kitchen space, tall vaulted ceiling.

The Rebuild Paradise Foundation is a local non-profit, founded in 2019, dedicated to the long-term recovery of Butte County’s Camp Fire disasteraffected areas. In addition to their resources, the RPF is also committed to storytelling the triumphs, resilience and determination in the community, advocacy at the local, state, and federal level, and they continually engage in “paying it forward,” using what we have learned to support other disasteraffected communities.

The Flumes ICF: 960 SF, 2 bed, 2 bath A master planned home utilizing Insulated Concrete Form (ICF) construction. ICF is a system of formwork for reinforced concrete.

The Muhlbaier: 1674 SF, 3 bed, 2 bath Ranch style, single-level, open kitchen, dining and living area, great ceiling height.

The Farmhouse: 1440 SF, 3 bed, 2 bath Combines a highly efficient open plan, split-plan, multi-season wrap-around porch. Garage (if chosen) is set back.

All the resources mentioned are stackable and can work in conjunction with grant/loan programs offered through Butte County or the Town of Paradise!

For more information on the above resources, and on Homeowner’s Insurance, visit www.rebuildparadise. org or email info@rebuildparadise.org.

Follow their YouTube Channel, Facebook and Instagram pages for daily inspiration and the latest news about services in our community.

Rebuilding? The Town has financing and grant options available now

By Kate Anderson Housing Program Supervisor

“No Place Like Home” Dorothy had one thing right, there is no place like home! Paradise is like no other; it is breathtakingly beautiful (still! Have you seen the views?!) and has friendly neighbors and dedicated community volunteers. However, nearly three years after the Camp Fire, many Paradisians are still trying to find their way home. Let the Town’s Business and Housing Department help. There are several options available now that might not be available in the future, so don’t wait any longer to learn more. One of the following programs might just be your Yellow Brick Road back home.

Rebuild Advocates can walk you thru the financing process The Town’s Rebuild Advocates guide those who want to live in Paradise through the building process which often includes a review of the financing options available. You don’t have to have owned land or lived in Paradise prior to the fire in order to benefit from this service. Rebuild Advocates are available by calling (530) 872-6291 x429 or stopping by the Building Resiliency Center, 6295 Skyway, Monday through Friday from 8 a.m. to 5 p.m.

If you were a homeowner prior to the fire, there are several financing options available to you. ReCoverCA is a federal program, administered by the State, which grants up to $200,000 toward the rebuilding of your home. More information can be found at recover.hcd.ca.gov or by calling 916-202-1762 or emailing Re-

CoverCA@hcd.ca.gov. Also available to homeowners is a State program, administered by the Town, which loans (deferred, meaning no payments for 30 years) up to $150,000 toward rebuilding. Learn more at townofparadise.com/housing/page/ow neroccupied-housing-rehabilitation-andreconstruction or by calling (530) 872-6291 x122 or emailing housing@ townofparadise.com. USDA also offers low-interest loans; rd.usda.gov/ programs-services/all-programs/single-family-housing-programs or (530) 792-5800. If needed, all of these funding sources can be used together toward rebuilding. I encourage all homeowners looking to build back to learn more and apply to all.

You may qualify as a “First Time Homebuyer”under federal definitions Looking to buy instead of build?

Did you know that the federal definition of a first-time homebuyer is someone who has not been on title to real property in the past three years.

In addition, if that real property no longer has a habitable structure, the applicant is a first-time homebuyer.

Renters and property owners (without a home) interested in purchasing a home in Paradise can learn more about the Town’s First-Time Homebuyer Programs at townofparadise. com/housing/page/first-time-homebuyer-program or by calling (530) 872-6291 x122 or emailing housing@ townofparadise.com.

Oliver Wendell Holmes, Sr. wrote, “Where we love is home – home where our feet may leave, but not our hearts.” The Business & Housing Services Department at the Town would like to help you find your way back home to Paradise.

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A-10 September 2021 • Ridge Business Journal

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U P D AT E O N YO U R PA R A D I S E I R R I G AT I O N D I S T R I C T

By By Tonya Dale Cedar Creek Publishing

Here’s what you can do to save water for the future:

P

aradise Irrigation District (PID) remains focused on restoring water service throughout Paradise. The district is currently emphasizing water conservation, meter installation and backflow maintenance.

“Use it wisely” is the focus of PID’s message to customers as the West faces an historic dry spell. While PID’s customers don’t yet have meters and can’t pinpoint their exact water usage, the district encourages conservation in all uses so water is saved for our future.

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• Make sure you’re watering only those things that need water—no hard surfaces like driveways and sidewalks.

• Don’t water outside between noon and 6 p.m.

• If you’re using a hose, make sure you have a nozzle with a shut-off valve.

Meter installation work continues for all PID customers; while parts are on backorder (as so many things are lately!), district staff are doubling down on service lateral replacements for customers who’ve been waiting the longest for water service. Metering should be complete by the third quarter of 2022.

Customers are currently paying a single charge for service (no charge for volume of water used); once meters are installed, they’ll be able to track water usage with DropCountr, a PID-specific app which can alert them to water emergencies and major leaks as well as help manage

N

ow that the claim administration process is squarely underway, we have a much clearer sense of how different claims are being handled by the Fire Victims’ Trust (FVT). The most significant conclusion we can reach is that the FVT has made a policy decision to generously compensate for emotional distress claims for a combined emotional distress award of over $100,000 per adult claimant. So that is great news for the vast majority of Ridge residents in terms of getting their lives back together.

Unfortunately, the real and personal property compensation is generally less valuable. This is primarily because the FVT is offsetting such awards by the amount of claimants’ insurance coverage.

For those with decent insurance that often results in little or no net recovery for

these losses.

Another significant recovery issue relates to homeowners who sold their property. When a homeowner does this, the FVT will not compensate for rebuilding the structure, but instead compensates for the diminution in value of the property relative to right before the fire.

If there is any homeowner insurance, this essentially always leads to an award of zero. Unless there was great insurance available, claimants can lose a lot of potential recovery by selling their lot.

The FVT appears to have chosen to process business loss claims towards the end. As of this time, I have not seen a single Determination for a business. While we have not seen this result in practice, it would be reasonable to apply the same rebuilding standards for commercial structure owners as with homeowners. Therefore, there may be a substantial reduction in recovery if the owner of a commercial

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structure sells the underlying property.

The FVT has provided a chart which generally sets the business income loss parameters it intends to impose on our business loss claims. We Camp Fire business owners are receiving somewhat more generous recovery standards than from other wildfire business claimants. The FVT is stating that it will evaluate business claims based on the individual nature of the business if requested. Otherwise, it is certain to

­­—

apply formulas.

In general, the FVT states it intends to compensate Camp Fire business losses on a decreasing scale up to four years post loss.

The table below illustrates these “Loss Period Caps” by Fire for claimants.

As I stated in my last communication, there is a two-tiered appeal process which

SETTLEMENT, continues on page 12

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water usage. Watch for news and emails about downloading and installing the app on your device!

Backflow devices are required of all homes receiving water (it’s a state mandate to PID). These backflow devices can keep the treated water in PID’s system moving in one direction only—to the customer’s home—and greatly reduces the chance of contaminants entering the “clean” water system if there’s a sudden drop in pressure systemwide (as during the Camp Fire).

Some customers purchased a backflow device from PID and FEMA funds have provided PID with the chance to credit those customers for the device purchase (product only, not installation costs) if customers opt to turn over the device and its maintenance to PID’s responsibility. The deadline has passed for the credit, but maintenance plans are still available; call PID at 877-4971 for information.

It’s definitely not too late, though, to choose to have PID take on the the maintenance of your backflow device.

To see your options, go to pidwater.com/backflow. Note that the default is for the customer to maintain the device; you must opt-in to switch it to PID.

UPDATE ON THE PG&E SETTLEMENT

By Joseph Earley, Attorney Joseph M. Earley III Law Office

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This chart is taken from the Fire Victims Trust (FTV) document titled “BIL Eligibility Criteria” and is accessible to your attorney. The document explains in some detail what supporting documents the FVT will need in order to administer these claims.

September 2021 • Ridge Business Journal A-11

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A-12 September 2021 • Ridge Business Journal

“Rebuild Reunions” help navigate rebuild challenges

By Kelly Konzelman, CEO, RRA Builders Hector Vizcarra, COO, RRA Builders

I

n just two short months, it will be three years since our community was devastated by the 2018 Camp Fire. While we continue to see progress towards reconstruction and recovery, less than 1,000 of the more than 14,000 homes lost on the Ridge have been rebuilt.

Escalating construction costs, under-insurance, delayed disbursements of PG&E settlement proceeds and the lack of new home inventory continues to plague our community.

Monthly workshops focus on rebuild topics To assist the community, Ridge Affordable Homes (RAH) has produced a new monthly seminar program to help homeowners, businesses and community leaders understand and navigate the many challenges they face trying to rebuild or purchase new homes. Each seminar will focus

This home currently under construction is being acquired by a family returning to the Ridge.

SETTLEMENT, from page 10 allows additional evidence to be presented to support the claim. For very minor losses, there is also an accelerated process that awards up to $10,000 for business losses.

I know for many of us who lost our homes and businesses this process is painfully slow. But if one considers everything which needs to be done to assess all these tens of thousands of claims, it necessarily takes time. Unfortunately business owners are last in line, but given the devastation to so many Ridge residents’ lives, that is probably for the best.

on multiple topics such as re-construction, real estate, insurance, finance, and manufactured housing. Representatives of the Town of Paradise, along with local, qualified industry professionals will assist homeowners struggling to rebuild, first-time homebuyers, displaced renters, and others to understand the practical and financial options available and help them apply and obtain it.

“Every day we meet with people who are ‘stuck’ in the recovery process” says Kelly Konzelman, CEO and Managing Director of RRA Builders. Hector Vizcarra, COO and Managing Director of RRA Builders added, “They know that there is financial assistance available, but the qualification process, complexities and regulations are overwhelming to the average resident. We have tried to streamline the entire application process by using a ‘team approach’ where developers, builders, homeowners, renters and financial professionals work together to design a solution that is customized for each individual family. No

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The first Rebuild Reunion will feature presentations by Doug Speicher of Fathom Realty, Michael Powell of Academy Mortgage, Kate Anderson of the Town of Paradise, Kathy Gonsalez of Farmers Insurance, and Hector Vizcarra of Ridge Affordable Homes.

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September 2021 • Ridge Business Journal A-13

Consider the law of unintended consequences: proposed WUI building regs and the Ridge

By Peggy Moak Butte County Federal/ State Land Use Coordinating Council

B

uilding homes and living in Wildlife Urban Interface (WUI) communities in the foothills of Northern California have become an exercise in due diligence. The Camp Fire of 2018, along with other large fires affecting thousands of homes in recent years, has highlighted the need for property owners, and local and state agencies, to take action to proactively preserve life and property.

This naturally includes improved forest management, but let’s take a look at what we have direct control over: our personally owned land and homes.

There are currently laws on the books that require defensible space management, presently being monitored and enforced within the Town of Paradise and its sphere of influence. These include true 100’ defensible space requirements (crossing parcel lines as needed), and 30’ clearing around the interior of parcel boundaries. Additionally, there are existing WUI standards for new construction: Class A roofs, thermal windows, fire resistant siding, ember proof vents, etc. Landowners who diligently build and maintain their properties to standards will measurably improve their likelihood of surviving a wildfire.

More stringent regulations cause concern Recently, the California Board of Forestry has drafted more stringent regulations for building in both Local Responsibility Areas (Paradise) and State Responsibility Areas - see map The draft regulations address road conditions for evacuation and limiting any increase in population in the Very High

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Fire Hazard Severity Zone (VHFHSZ). As proposed, they cause a high degree of concern. The road standards are far too stringent, unaffordable for most rural public agencies, or for property owners to upgrade driveways and roads (from their structure to a collector road), and construct bridges that meet public standards if they wish to build – or, as written, even add a room to their home, or expand a living area.

Proposed regulations would remove local discretionary decisions The limited exemptions for wildfire rebuilds do not address rebuilds due to an independent structure fire or water damage or flooding. Setback and lot configuration exceptions are not allowed, compromising rebuilds. Also affected are rules limiting parcel splits and lot line adjustments, and any construction on dead end or loop roads. Importantly, the regulations remove local building officials’ legal ability to evaluate and make discretionary decisions in their jurisdictions.

The cost and restrictions result in a critical affordability issue and lack practicality. Implementation will likely result in a combination of unpermitted structures being built and, at the other end of the spectrum, abandonment of properties and decreased land values. Lack of land maintenance will exacerbate the wildfire danger to the remaining population. Beware the law of unintended consequences!

The proposed regulations can be found at: https://bof.fire.ca.gov/regulations/proposed-rule-packages/ under State Minimum Fire Safe Regulations. The comment period has ended, and the comments received are under review. The Initial Statement of Reasons and the Rule Text are the documents to review.

A-14 September 2021 • Ridge Business Journal

Update on Upper Ridge Community Plan

By Bruce Brubaker Principal, PlaceWorks

T

he Upper Ridge Community Plan will be a document that sets a vision for the Upper Ridge for the next twenty years. It is grant funded from the North Valley Community Foundation and is being developed with extensive input from community members, Butte County, and other agencies.

On June 15 the Upper Ridge Community Plan team held a community workshop at the Magalia

Community Center, with approximately 40 participants. Butte County Supervisor Teeter was in attendance along with staff from Butte County and the project team. It was the fourth community workshop for the Community Plan, and it was the first one held in-person, as the others were held on-line. The workshop provided participants with an opportunity to learn about and provide feedback on a series of concepts for different topics. The topics being addressed in the plan are: • Parks and Recreation • Circulation and Evacuation

A portion of the “Resiliency Concepts Map” being considered for the Upper Ridge Community Plan.

• Resiliency • Development and Infrastructure • Upper Ridge Town Center

The first in-person community workshop to learn more about the Upper Ridge Community Plan and to provide feedback and give opinions on topics affecting this important document was held at Magalia Community Center on June 15, 2021.

As community members discussed these topics, they were encouraged to fill in a workbook to give opinions about concepts and strategies for the Upper Ridge. This workbook was also available online. In total, the team received about 150 workbooks - a great response from the Upper Ridge community!

The team is now working on translating the preferred concepts and strategies into a draft Community Plan, which will be released for public review this fall. For more information about the project including summaries from all the community workshops, and to sign up for future updates, please visit the website: www.buttecounty.net/dds/urcp You may also contact Rowland Hickel, Senior Planner by email directly at rhickel@buttecounty.net county.net for more information.

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September 2021 • Ridge Business Journal A-15

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F E A T H E R R I V E R H E A LT H F O U N D A T I O N

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Household goods benefitting Camp Fire survivors from Inspire Hope Inspire Hope serves as a local redistribution center, assisting nonprofit partners with items aimed at improving the quality of life for people they serve. World Vision is an international nonprofit that connects businesses who have goods with charities that need them.

Inspire Hope is a local way to build relationships with other nonprofit organizations who can ensure that the goods and supplies are given to families and individuals with the greatest need. Adventist Health currently has three hubs in California designated to receive these donations, and Paradise is one of those hubs.

“We are blessed to work with local non-profit groups such as Paradise Adventist Church - Love Gives, Magalia Community Church, and I Am’s Gardens who do the difficult work of qualifying families and distributing the items appropriately,” shared Levey. Inspire Hope is also working with other local partners that are actively building homes for Ridge residents, where most of the rebuilding supplies are directed and utilized.

Levey and her crew work long days each time a truck arrives, to unload, sort and organize the various items, which can include anything from beds, couches, and tables to rice cookers, air fryers and coffeemakers to outdoor patio furniture, barbecues, and aboveground pools. Items are then divided for distribution by the local partners.

“We also get items specifically for those in our community who are still camping in RVs, such as sleeping bags, tents, pop-up canopies, window A/C units and fans, all intended to help with shade and cooling during the hot summer months,” Levey added.

By Joleen Levey Philanthropy Director, Feather River Health Foundation

T

hanks to a partnership with World Vision, Adventist Health and the Feather River Health Foundation are leading a caravan of trucks to bring needed donations to benefit Ridge community members through a project called Inspire Hope. In the first seven weeks of this critical program, twelve truckloads have been delivered and shared with local community partners who manage distribution to local residents.

“We are pleased to be a hub for World Vision,” said Joleen Levey, Executive Director, Feather River Health Foundation. “Each truckload represents at least $40,000 to $150,000 worth of furniture, household goods or other items including rebuilding resources such as plumbing and lighting fixtures, vanities and appliances, and all of this is going to help our local community members who are fire survivors or have demonstrated an unmet need to qualify for help through our local partners.”

According to Levey, several other local non-profit groups also want to help with this important project. Once more non-profit organizations are fully on board with the program, the distribution opportunities can be expanded to reach more families.

Project Inspire Hope is bringing much needed household goods and rebuild items to fire survivors and other qualifying community members. Semi-trucks deliver goods on a weekly basis, and are distributed to local nonprofits and then given to families with the most need.

SMALL BUSINESS DEVELOPMENT CENTER BUTTE COLLEGE

Large furniture items are currently being distributed by the Paradise Adventist Church – Love Gives. Access the online form for requesting support by visiting https://bit.ly/3fP6heO. Contact Magalia Community Church at (530) 877-7963 and I Am’s Gardens at (530) 828-7131.

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A-16 September 2021 • Ridge Business Journal

Camp Fire survivors return to Paradise Community Village

By Mark Montgomery Director of Fundraising & Communications Community Housing Improvement Program

C

hico-based nonprofit, Community Housing Improvement Program (CHIP) is set to reopen the doors to Paradise Community Village this month. The 36-unit affordable housing community that was destroyed in the Camp Fire was originally built in 2013. At the time of the fire, a little more than 91 residents called the apartment community their home. CHIP anticipates about a quarter of the units to be filled by returning residents, and the remaining units are likely to be home to more Camp Fire survivors.

The Town of Paradise and CHIP were able to prioritize applications from Camp Fire survivors in the process of leasing the property. When the application window closed on June 17th, an astounding 256 applications were submitted, of which 159 self-identified as Camp Fire survivors.

Since that time, CHIP has been carefully processing those applications, verifying that each applicant meets the affordable housing income requirements and Camp Fire Survivor status. Wendy Phillips, Director of Property Management, states, “Our team is working diligently to review

CHIP is on track to reopen the Paradise Community Village in late September, soon to be the home of many Camp Fire survivors. Seen here the 36 unit project was still under construction. and process applications as quickly as we can. We know that our applicants are anxiously awaiting their next housing opportunity, and we look forward to welcoming all the new residents soon.”

On the construction side of the project, it’s been quite a journey for CHIP’s VP and Senior Project Manager, Kris Zappettini, who oversaw the original construction and now reconstruction of Paradise Community Village. Zappettini notes, “Paradise Community Village was, and is, my favorite development that I have worked on during my housing career. The loss was devastating, but the rebuilding process has been cathartic and once again, this development will provide affordable housing for residents of this community.”

In a year of unprecedented challenges from COVID-19 protocols to highly unusual supply constraints in construction, bringing back Paradise Community Village to the Ridge has been a tremendous accomplishment. Seana O’Shaughnessy, CHIP President and CEO, notes, “Since the fire, we have felt driven to meet the pressing need of our community for affordable housing—to help people find their home. It is why we exist.”

Come mid-September, when the first group of residents start to move in and the community comes to life once more, all the hard work will have been worth it. For CHIP, this is a closing of one chapter, and the beginning of another. O’Shaughnessy adds, “Rebuilding Paradise Community Village is just the start.”

Photos courtesy of Sunseri Construction

One of the many Paradise Community Village features is the children’s playground, sure to be utilized every day.

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September 2021 • Ridge Business Journal A-17

PPAC fosters culture and arts in the “Jewel of the Foothills”

By Kelley Conner President, Board of Directors, Paradise Performing Art Center

T

The Paradise Performing Art Center (PPAC) was born on January 31, 1978 when a group of residents gathered to discuss the building a community auditorium. One year later, nine of those residents signed the Articles of Incorporation for the Paradise Auditorium and Community Center. Non-profit status was granted in 1980 and remains in effect. Later renamed the Paradise Performing Art Center (PPAC), it has been called the “Jewel of the Foothills” and described as the finest performing arts facility in Northern California.

The PPAC is a state-of-the-art 760 seat facility for the staging of public events. This cultural center hosts a full schedule of events including concerts, ballet, theater, multimedia presentations, symphony performances, seminars, educational programs, debates, religious gatherings, art shows, school performances and education in the performing arts.

A current Board objective is to encourage and assist local businesses and government to work together in a partnership to promote economic development in the area. Another objective is to increase general public awareness of the value of cultural

and educational programs, and encourage use of the PPAC by area schools.

The PPAC collaborates with other community organizations including local schools, local theatre groups, Paradise Symphony, Northern California Ballet, the Gold Nugget Museum, Norton Buffalo Hall, Paradise Ridge Chamber of Commerce, Butte Community College, and Chico State in the interest of achieving mutually beneficial goals. For a list of future events visit: paradiseperformingarts.com

Paradise Performing Art Center 777 Nunneley Road, Paradise

Upcoming Events For more information check Community Calendar page B-6 & 7 Sept. 11: Faith Through Fire Sept. 25: Big Mo and the Full Moon Band

Celebrates Paradise Oct. 22: Todd Snider with Lilly Winwood Oct 24: Paradise Symphony Orchestra Dec. 17, 18, 19: Nutcracker

Monument slated for dedication on Veterans Day 2021

By Lawrence St. Germain American Legion Commander

F

or more than two years, I have been working on a project to recognize our fallen heroes. The original design for a wall was discarded as a potential distraction to traffic.

Alas, back to drawing board. I engaged a young man named Andrew from Chico Marble and Granite to help with achieving my vision. Between us we produced a granite monument that will honor our brave Ridge men and women who have made the ultimate sacrifice.

The statue weighs 3,786 lbs. and will be erected in the alcove of the Veterans Memorial Hall on the corner of Elliott and Skyway. If all goes according to plan, the statue will be dedicated on Veterans Day, November 11th, 2021, at approximately 1:00 pm.

My thanks to Mr. Greg Bolin of Trilogy Construction, Inc, for his donation of the concrete base. Trilogy is doing this as a generous gift to our Veterans. Their kindness is beyond belief.

I am very proud to see this project coming to fruition. I would be remiss if I did not acknowledge all the many donors that were instrumental in making this project a reality.

For more information (530) 693-5891

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A-18 September 2021 • Ridge Business Journal

ICE RINK, from page 1 lighting at the Terry Ashe Recreation Center, the Ice Rink, and a series of events over the season that showcase the culture of the Ridge. People come from near and far for the skating, but may stay for Christmas Karaoke, open mic night, create-an-ornament day, adult pine-wood derby competition, movie night, or…

PRPD Seeks Community Involvement in Celebrating the Ridge • Help us make this the best Winter Wonderland of all time

• Showcase Your Organization or Business • Sponsoring and/or leading an event What would you like to do on a beautiful winter day or evening in Paradise? This is where you can help. Become a sponsor and/or lead an event.

Join us to share the beauty, talent and fun our community while showcasing your organization or business and making this season the best Winter Wonderland of all time.

Contact Kristi Sweeney: KSweeney@paradiseprpd.com; (530) 872-6393

Families and kids of all ages enjoy ice skating at the Terry Ashe Park Ice Rink.

Festive Christmas lights, food and other holiday activities will be offered.

Johnny Appleseed Days 2021

Terry Ashe Park • 6626 Skyway

Saturday, October 2 10:00-5:00pm

Sunday, October 3 10:00-4:00pm

APPLESEED, from page 1 facilities, engaging activities, and varied programs.

Vendors may register on ParadiseChamber.com or by calling 530 877 9356. If interested in participating, don’t wait! This event has sold out of vendor booths in years past. Full event info on ParadiseChamber.com.

Fresh apple pies will be baked in Paradise by Pie Pavilion sponsor, Save Mart. Slices will be available, with ice cream if you like, in the Save Mart Pie Pavilion.

Sponsored by the Paradise Ridge Chamber of Commerce since 1937, Johnny Appleseed Days connects local businesses and organizations with their clients and visitors. Vendor information available on ParadiseChamber.com.

THANK YOU TO OUR SPONSORS

EXPO, from page 1 Thank you to Paradise Alliance Church for the use of their facility and the event hosts: • Butte Community College • Butte County Fire Safe Council • Chico Builders Association • Paradise Association of Realtors

• Paradise Ridge Chamber of Commerce • Rebuild Paradise Foundation • Valley Contractors Exchange Special exhibitor rates for members of partner organizations. Email info@ ParadiseChamber.com or call (530) 877-9356

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September 2021 • Ridge Business Journal A-19

Fall Hiking on the Ridge

By Ashley Baer, CTA Content Marketing Manager Explore Butte County

While you’ll enjoy hiking any time of year on Paradise Ridge, the fall is a particularly beautiful time to lace up and hit the trails.

The Ridge’s higher elevations come with cooler temperatures earlier in the season, perfect for exploring less-covered trails like the Yellow-

stone Kelly Heritage Trail. This converted, paved “rails-to-trails” path runs parallel to Skyway for much of its 4 miles and provides minimal shade covering. When the temperatures dip, though, it becomes an enjoyable spot for a walk (or ride), with fun historical plaques dotting the half mile of the trail between the (unofficial) trailhead at Paradise Community Park on Pearson Road and Elliott Road. With Joy Lyn’s Candies

Paradise Trail Run returns October 23 Under the Sun Events will be staging this race in cooperation with the Paradise Recreation and Park District.

Local businesses have opportunity to sponsor the race and join us as partners. A portion of proceeds will be donated to the Paradise High School Cross Country team, so your sponsorship directly impacts the Ridge community.

Sponsorship opportunities include:

By Jeff Merrell Under the Sun Events Last held in October of 2018, the annual Paradise Trail Run is coming back to the Ridge! After a 3-year absence, interest for the event is high, with 250 runners anticipated to participate.

Join us on Saturday, October 23, for a cool fall morning trail run at beautiful Paradise Lake. The race offers 1-mile (the 1-mile is free and untimed), 4-mile and 9-mile options all surrounding the lake under the tall pines. The course is mostly flat and plenty wide!

• Presenting sponsor • Race award sponsor • Mile marker sponsors • Start/finish line sponsor Businesses are also invited to provide specials to runners, such as discounts on hotel stays for the race, discounts on meals/beverages on race day with a race bib, and discounts on other services.

We will work with you to find something that works for you and fits the spirit of the event. Please contact Jeff Merrell at jeff@underthesunevents.com to express interest and for more information on how your business can participate.

right across the street from Community Park, this hike can be that much sweeter.

Higher up in the pines in Magalia, the vibrant fall colors A couple enjoys a beautiful view of Paradise Lake while taking a hike among the pines. around Paradise Lake make the always picturesque hike even more beautiful tiest hiking trails not only on the Ridge, but in come Autumn. Hugging the lake’s shore, the all of Butte County.

As the season turns, explore these two Partrail is covered by a thick canopy of trees, which bursts with colors come fall, creating a magical adise Ridge favorites for local fall hiking advenforest impression as you stroll along the flat and tures. If you’re looking for more trails to explore well-maintained dirt trail. At 9-miles out-and- this season, check out the #HikeButteCA Pass back, you can make this hike as easy or as hard from Explore Butte County for 33 other trails to as you want. No matter how much you choose to discover. Download the free pass at ExploreButexplore, though, you’ll discover one of the pret- teCounty.com/Hike.

Paradise Stronger introduces the Phoenix 5K run

By Aaron Singer Executive Director, Head Coach, Paradise Stronger Mark your calendar for November 6, 2021, for the first annual Phoenix 5K commemorative run, honoring the Camp Fire. Paradise Stronger hosts this race in cooperation with other local organizations.

Plans for the race are in progress, with the health and safety of our participants as top priority. As we establish best practices in consultation with industry professionals and local stakeholders in the evolving landscape of COVID-19, we will determine whether the event will take place in person or virtually.

Ideally, racers will enjoy a crisp fall run through Paradise!

Local businesses will have the opportunity to sponsor the race and join us as partners. A portion of proceeds will be donated to Paradise and Magalia youth.

Sponsorship opportunities include: • Race award sponsor • Mile marker sponsors • Start/finish line sponsor New developments will be shared as we plan the Phoenix 5K. Please follow Paradise Stronger on Facebook or go to www.paradisestronger. org to be updated on this event. For more information or to sponsor, contact Aaron Singer, aaronsinger@paradisestronger.org, (530) 327-7235.

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A-20 September 2021 • Ridge Business Journal

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Business Matters RBJ Section 2 - September 2021

Ridge welcomes returning businesses Today the plans are drawn for the 2,500 sq. ft. building and ground is soon to be broken. The new look is barn-inspired, a perfect fit for Barney’s hometown fare.

The menu, featuring the “World Famous” Barney Burger, will be much the same as the old one, but Patty says there may be a few surprises. Patty says, “We hope to be open by Gold Nugget Days 2022. If not, we will be serving Barney Burgers from our parking lot.”

Look for more of Barney’s compelling Paradise history as it unfolds in their Grand Opening story… hopefully before Gold Nugget Days!

Paradise Ridge Elementary School, full STEAM ahead!

PUSD reopened Paradise Ridge Elementary School (PRES) at the old Ponderosa site in time to welcome students for the 2021-2022 school year. As a result, Paradise Junior High has returned to its home on Recreation Drive.

The spectacular PRES campus boasts a cafeteria/administration building with full-length basketball and volleyball courts, indoor and outdoor stages, and a

BUSINESSES, continue on page B-2

Barney O’Rourke’s Bar and Grill is rebuilding at its old location across from the Veteran’s Hall. Shown here owner, Patty Van Bibber was grilling up Barney Burgers on the lot until COVID shut them down. Look for their return in 2022.

Barney Burgers are on their way back!

After the Camp Fire demolished two Paradise icons – the landmark Elliott Road Pagoda building and local institution Barney O’Rourke’s, owners Patty Van Bibber and husband, Monty, didn’t waver in their determination to bring Barney’s back. Having owned Barney O’Rourke’s for more than 40 years, Patty says “We knew from day one

that we were going to rebuild!” And today they are in the process of resurrecting Barney’s on the same site, 740 Elliott Road, just across from the Paradise Veterans Hall. Barney’s served thousands of burgers from that location until the Camp Fire. After the fire, the Van Bibbers set up shop in the parking lot, with “Straight Outta Barney’s Cheeseburger in Paradise” pop-up events serving burgers to grateful patrons, until COVID shut them down.

PRES reopened with fully renovated classrooms, a STEAM Lab twice the previous size, a new cafeteria/administration building, a new gym and more. Call to Sheila Craft to take a tour.

Ridge Chamber seeks its 2022 leadership team

C

hamber Directors are members in good standing of the Paradise Ridge Chamber of Commerce (PRCoC).

Directors adhere to the objectives and purposes of PRCOC bylaws and work together to foster an attitude of unity and pride in the Paradise Ridge, support judicious local government, cultivate balanced economic growth and create a favorable business climate.

Business Briefs

It’s U Pick at Noble Orchards this season!

The 2021 season of Noble Orchards peaches and apples are ripening and delicious! However, due to the smoky weather the ripening process has been unpredictable! With COVID and smoke affecting orchard staffing, the crew is picking, folding boxes, and packing fruit

Services of a Director • Devote five to ten hours each month to Chamber service • Attend at least 8 of the 11 board meetings during each year of 3-year term • Assist with development of ideas, goals and actions to improve the Ridge community and the Chamber of Commerce • Assist in the coordination, planning, development and staffing of Chamber

Business Briefs spotlight members of the Paradise Ridge Chamber of Commerce, providing information to Ridge residents and visibility to Ridge businesses. All contact information for featured businesses is available in

under the cover of shelter as best they can.

At press time, there is lots of fruit in need of picking! Thus, Noble Orchards will be offering U Pick in addition to picked fruit available by the pound. Peaches will be available as long as they last. Apples are ripening now and will be available possibly through October.

To avoid congestion, U Pick will be scheduled and the number of people picking at any given time will be limited.

Nobles will have boxes available. For specific picking dates, please check the Noble Orchard Facebook page. While the timing of perfectly tree-ripened fruit cannot be predicted, you can count on high-quality, flavorful fruit that reflects 100 years of attention and care.

Noble Orchards 7050 Pentz Road, Paradise Regular hours: Thurs. thru Sun. U Pick 7:00 am to 10:00 am Nursery and fruit sales: 10:00 am to 2:00 pm Be sure to check their Facebook page

events such Party in the Park Music & Marketplace and Johnny Appleseed Days • Engage in membership support, recruitment, and promotion • Expect to serve on at least 2 committees throughout any single year To nominate or be considered, please forward your nomination to 2021 Board President Kimball Shirey (kimball@heritageagency.com) by Wednesday, October 6.

ParadiseChamber.com’s online business directory: www. paradisechamber.com/list/. This benefit is available to all members; for guidelines and information, email Monica@ ParadiseChamber.com

Noble Orchards for fruit availability and hours.

Foothill Lumber sees a downward trend in cost of building products From his daily observance of local building costs, Marshal Ely, owner of Foothill Mill and Lumber Co., is sees lumber market pricing on a downward trend. Although structural materials

and panel products may be down up to 50% from the springtime peak, Ely is concerned that the current fire season might impact the projections.

Foothill Mill, owned by the Ely family for over 50 years, has been serving Paradise’s construction needs for more than 75 years. Foothill Mill is committed to the rebuild of the Ridge and offers high-quality products at competitive pricing. Ely is employing several cost saving measures to that end, including cost averaging House Packages with lower delivery fees. Services include working with builders on logistics, staging the delivery of house packages, keeping materials safely stored at their yard and delivering as needed.

Foothill Mill offers all structural materials, siding, roof sheeting plus Simpson products often specified by architects. Also on hand is an assortment of builder’s hardware, tools, Pavestone wall blocks and

BRIEFS, continue on page B-4

B-2 September 2021 • Ridge Business Journal

Principal Ed Gregorio welcomes his excited students to see their new classroom on the first day of school.

BUSINESSES, from page B-1

complete multimedia system.

Each classroom has been fully renovated including new HVAC units, network/ Wi-Fi capacity, and a dynamic teaching wall with interactive TV. With PRES focus on STEAM (Science, Technology, Engineering, Arts, and Math), the STEAM Lab was expanded to twice its original size to provide students with abundant space to conduct a variety of investigations and projects. The library features a new book collection with space for reading and instructional tutoring. Lastly, the playground features new play equipment, spacious lawn, and a tricycle racetrack that seems to go on forever.

New safety features have been installed including fire alarms, communications systems, fencing, and sidewalks.

Bathrooms also been completely modernized with touchless faucets, tile, and easy-to-clean surfaces. All of these

The future home of Grocery Outlet on Skyway. Reconstruction of the old CVS building is underway and they expect to be open by end of October 2021, just in time for Thanksgiving dinner shopping!

With this warm welcome, they convinced the Grocery Outlet corporation that Paradise was their perfect match.

improvements were made with students in mind as they deserve the absolute best learning environment.

After a rigorous process of interviews, including an essay conveying their passion for partnering with the Ridge community, Grocery Outlet Bargain Market selected the Kurtzs. They look forward to supporting the rebuild of Paradise with the foundation of Grocery Outlet’s resources and company spirit.

PUSD is proud to provide an attractive and engaging school campus, but they realize that their greatest strength is staff.

Teachers and support staff are highly qualified, experienced, and feel a deep sense of responsibility in supporting students to reach their full academic potential.

To take a tour of any PUSD projects, contact Sheila Craft at 530-872-6400 to schedule a tour.

Grocery Outlet returns to the Ridge With roots planted in Paradise in the early 2000’s, Livia and husband Wayne Kurtz are back to help “nourish” the Ridge.

With Grocery Outlet Bargain Market, they were able to fulfill their dream of owning and operating their own business focusing on community.

The Kurtzs, mom and dad Wayne and Livia, along with their daughters, Carmen and Claudia recently moved to the Ridge to open the new Grocery Outlet on Skyway.

Grocery Outlet’s doors will open the end of October, in the former CVS building on Skyway, just in time to start stockpiling bargains for those Thanksgiving meals.

Some enthusiastic students from Paradise High will be there to help you bag your groceries as a holiday fund raiser.

Grocery Outlet Bargain Market 6800 Skyway, Paradise (the old CVS building)

While visiting her past employer, Ace Hardware, Livia felt right back at home.

rounding the building, and it is located next to the upand-coming Gold Nugget Museum’s Cultural Heritage Center.

Moving on, Stark built a 3,000 sq. ft. metal warehouse to get her back on track. Today both buildings are full and she can confidently serve her “regulars” along with the many travJeannie’s new 3,000 sq. ft. warehouse on Pearson Road elers searching for that is loaded with amazing finds, furniture, household unique piece of furniture, goods, curiosities and collectibles. tool or ornament that would be perfect for their home.

Jeannie’s new 3,000 sq. ft.

You never know what you’ll find at Jeannie’s! warehouse is open Open Friday through Sunday, Jean“When people see Jeannie’s has nie’s is the place for Ridge rebuilders come back, it gives them hope that Par- to replace sentimental collectables adise IS coming back” says Leslie, right and household goods, or visit with hand assistant to Carol Stark, owner of old friends or even start a conversaJeannie’s. tion with a stranger over the curiosiAfter the Camp Fire, Jeannie’s Con- ties, and sometime kittens, that can be signment relocated from upper Sky- found at Jeannie’s. So yes, Paradise IS way to Pearson Road across from Hud- coming back and Jeannie’s looks forson’s Appliance Center. Stark had to ward to welcoming you. put some muscle into the old (Hobby) building to open the doors. She knew Jeannie’s Consignment from the beginning it would not be big Friday thru Sunday, 10 am to 4 pm enough to replace the two 4,000 sq.

8672 Skyway, Paradise, ft. buildings she once had, but she saw (530) 762-4960 potential in the amount of land sur-

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September 2021 • Ridge Business Journal B-3

New Eagles Lodge to offer stunning canyon views and glorious sunsets

By Allison Denofrio

Established in Paradise in 1971, the Fraternal Order of Eagles (FOE) is rebuilding its aerie. The 4,000 sq. ft. metal structure located on upper Skyway in Paradise is set to open its doors mid-October. For all to enjoy the newly revealed canyon view, FOE is adding outside covered seating along with a garden picnic area to accommodate up to 300 people.

Owner, Green Garden Art Director, Paradise Ridge Chamber of Commerce

Moose Lodge on Skyway hopes to break ground soon. In the meantime, they will be serving their members in their new 14’x40’ dining area with four 65” TVs, making it the go-to spot for all sports viewing.

A Lodge is coming soon for the Moose on the Ridge The Moose will break ground at their old location, 5275 Skyway, as soon as their approved plans for a 9,600 sq. ft. building receive the necessary financial assistance from the PG&E settlement. The new Moose Lodge will provide that WOW factor as folks enter town.

The FOE is anxious to start holding raffles, play Chase the Ace and serve their delicious biscuits and gravy at Gold Nugget Days to raise money for local kids to go to camp, sponsor another Gold Nugget Queen and donate to their many national funds such as diabetes research, spinal cord injuries and Alzheimer’s just to name a few.

An annual membership fee of $50 provides access to discounts on hotels, rental cars, insurance, vacations, prescription medications and much more. The Eagles strive to make a difference in the lives of others. Keep your eagle eye open for upcoming events.

Paradise Eagles #2960

New Paradise Elks Lodge expects to be open in December “If you build it, they will come” was the mantra of local Elks club Exalted Ruler Barry Avakian, inspiring the rebuild of the 14,800 sq. ft. lodge at the former location, 1100 Elk Lane.

In early December, watch for the opening of a new and welcoming event facility adorned with freshly planted redwood trees. The new Elks Lodge will have a full commercial kitchen, two 149-person capacity ballrooms with two private dressing rooms, all for the Ridge’s entertainment and community gathering needs.

9079 Skyway, Paradise Office 530 877-8687

In the meantime, they have added an enclosed temporary lodge to accommodate members on hot or smoky days and during the rainy days come winter. For only a $60 annual membership fee and $525 a month space rental, their 15 RV spots may be the best “hook-up” in town!

Twenty-eight full RV hook ups will accommodate any Elk passing through or a local Elk who needs a place to stay until they can walk through their own new front door on the Ridge.

The Lodge has grown by more than 60 members since the Camp Fire. The Moose continue the tradition of generous donations to the Ridge Boys and Girls Club.

Lodge members cook meals for their members and guests every Friday, with musical entertainment to get your feet dancing. Watch their Facebook page or call for more information about future events, including their annual supper for the public in November.

Membership is recouping, after the loss of nearly half of the Elks’ roster post Camp Fire. Members will enjoy spacious meeting rooms, a dining hall, and a fully stocked bar.

Avakian’s vision forecasts the reemergence of the Paradise Elks Lodge as a beacon for the rebuilding of Paradise.

Paradise Moose Lodge #2227

5275 Skyway, Paradise (Off Skyway and Neal Road) 530 762-7066

Elks Lodge expects to open in December 2021 with their 14,800 sq. ft. lodge and 24 RV hook ups.

Eagles Lodge, on upper Skyway, will be opening their 4,000 sq. ft. lodge in October 2021. The new covered patio will provide stunning canyon views and sunsets.

Paradise Elks Lodge #2022

1100 Elk Lane, Paradise (Just of Clark Road) Office 530 877-3977

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B-4 September 2021 • Ridge Business Journal

Business Briefs from page B-1 pavers. They continue to add inventory as requested.

Foothill Mill & Lumber Co. 1698 Wagstaff Road, Paradise (530) 877-3395

To support an expanded, eveningoriented menu, a high-speed Turbo Chef oven produces new offerings without additional strain on the septic system.

New additions to Nic’s menu are three different flatbreads: The Margarita, Salami and Ricotta, and Summer Peach.

The Summer Peach with sweet onion jam, brie, prosciutto, fresh sliced peaches, fresh basil and topped with a balsamic drizzle is by far the favorite. More appetizers for evening attendees are in the works; check Nic’s Facebook for updates.

Enjoy live music every Friday night from 5 to 8 pm and enjoy Nic’s new menu items with a glass of wine.

Nic’s Deli and Wine Bar Tues. – Sat. 11 a.m. – 8 p.m.

6256 Skyway, Paradise (530) 413-9422

Nic’s General Manager April Kelly offers up delicious flatbread pizza from the new turbo oven that allows them to serve expanded and tasty fare.

Nic’s offers expanded menu, live music and outside patio dining Nic’s Deli and Wine Bar will soon celebrate its second anniversary! Staying open during these difficult times has been challenging to say the least. A recent addition is an outdoor dining patio. With limited septic capability and no sewer system it is important to think outside the box.

New board game celebrates the history of Paradise Paradise-Opoly is a board game tribute to the small town of Paradise, CA that was forever changed by fire.

Lovingly created by Paradise native, Tanner Stauss, the game memorializes the culture and history that made this town so special.

100% of net profits support the recovery and rebuild after California’s most destructive wildfire. With the input of hundreds of community members, Stauss designed the board and pieces to honor the town.

Complete with gorgeous artwork, custom highly-detailed miniatures and

Interior Architecture and Business Marketing. This small family-owned business promises superior customer Shade and blind solutions from service, minute attention to detail, and complete in-home consultations. local Mother/ daughter duo Projects range from single shades Shelley and daughter Stephanie Allen, to an entire housing complex of owners of Allen Allen Shades, are Chico blinds. The Allens can recommend State alumni with qualifications in everything from budget-conscious

a lot of love, Paradise-Opoly shares the culture of our iconic little gold rush town while your purchase helps to rebuild it. After having completed a successful Kickstarter fundraising campaign, raising over $100K in preorders, the game is set for release in December 2021, just in time for the holidays.

For more information, questions or media inquiries please contact info@ paradise-opoly.com or discover more and pre-order at Paradise-Opoly.com Follow on Facebook at facebook.com/ paradiseopoly Follow on Instagram at instagram. com/paradiseopoly

design solutions for complicated spaces to room-darkening, faux woods or plantation shutters, roller shades or honeycombs. The Allen Allen mobile showroom is equipped to demonstrate multiple manufacturer’s product lines such as Hunter Douglass, Norman, and Polar Shades. Visit allenallen. com or call (530) 809-9226.

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September 2021 • Ridge Business Journal B-5

Business Briefs

PG&MC Member Patty Forero works on a lapidary grinding machine in the Club House workroom.

PG&MC finds new home in the Gold Nugget Museum Building

Paradise Gem and Mineral Club (PG&MC), one of Paradise’s oldest nonprofits, is now in its new location in the new Gold Museum building on Pearson Road. Fulfilling a long-time goal of joining forces with the Gold Nugget Museum, the new facility provides a permanent home after the Camp Fire.

For over 70 years, PG&MC’s primary mission has been education in the earth sciences. Folks join to learn more about rocks, minerals, geology and to meet new friends. All who enjoy unearthing the splendor and secrets of hidden treasures, often found in their own backyards, are welcome to join. Mem-

bers learn how to transform the natural beauty found in nature into works of art.

Members have access not only to expert mentors but are able to use commercial grade lapidary equipment in PG&MC’s workroom, to cut and polish rocks and crystals. In addition to sharing a vast knowledge of earth sciences, PG&MC provides scholarships and give talks and demonstrations to local schools.

Annually PG&MC presents the Gem and Mineral Show, showcasing members’ collections and work along with outside vendors and the best Silent Rock Auction in Northern California. The community is invited to annual club picnic and regular meetings. And there are field trips, at least eight to ten times a year, to collect rocks and minerals in our beautiful Northern California.

Paradise Gem and Mineral Club 475 Pearson Road, Paradise Located in the Gold Nugget Museum (530) 343-0894

Design your Future with the Experts Designing a new home can be a challenging process under the best of circumstances. When a natural disaster forces you to design and rebuild, the many details and steps can be overwhelming.

Bassenian Lagoni is an architect with

Kayak rentals now available at Paradise Lake Ready to enjoy a few hours in nature?

Would you like the opportunity to kayak on Paradise Lake but don’t own a kayak? Not to worry, Paradise Recreation and Park Disctrict is now renting single and double kayaks by the hour. Kayaks are available at Boat Launch #2 on North Lake Blvd between 12 p.m. and 5 p.m. Friday through Sunday; life vests and paddles included. $15.00 for single and $18.00 fifty years of experience designing homes. This expertise can be the best asset to guide you through the process efficiently and affordably. Hundreds of Santa Rosa clients have relied on Bassenian Lagoni to design and rebuild homes lost in the 2017 Tubbs fire with both simple replacement plans and completely new custom designs.

for the double kayak per hour. Subject to closure for smoke or weather. Call 530-872-6393 Monday-Friday for updates and availability.

Mike Rupard AIA is you resource to help you get your new home underway. As a member of the Paradise Ridge Chamber of Commerce, Mike can meet with you do discuss your plans. He can be reached at mrupard@bassenianlagoni.com or www.bassenianlagoni.com or (949) 630-5496.

BRIEFS, continue on page B-8

B-6 September 2021 • Ridge Business Journal

­­— Visit ParadiseChamber.com’s online community calendar for more events.

Interested in merchant events, community and club meetings, clinics and health services, church services, exercise classes, open mic nights, and more? Then visit the Community Calendar at www.ParadiseChamber.com/ events/calendar. Calendar updated weekly.

CALENDAR OF EVENTS

Paradise Farmers Market

Paradise Alliance Church parking lot, 6491 Clark Road, Paradise

Rebuild Reunion

Ridge Affordable Homes, 5923 Clark Road, Paradise Monthly workshops focusing on rebuild topics. Register online: ridgeaffordablehomes.com/rebuild-reunion-2/

Two-day event Tuesday, September 21, 9:00 a.m. - 12:00 p.m.

The Wild Women of Winedale

Pancake Breakfast at Magalia Community Center

presented by Theatre on the Ridge

Sunday, September 12, 9:00 a.m. - 11:00 a.m.

Thur, Fri, Sat, through Sept.11 7:30-10:00 p.m.

Sun Matinee Sept. 12 Theatre on the Ridge, 3735 Neal Road, Paradise Three feisty and fun-loving women at crossroads in their lives discover that it’s never too late for a grand new adventure. Equal doses hilarity and heart. www. totr.org (530) 877-5760; Theatreridge@gmail.com.

Magalia Market & Farmers MarketMobile Sundays, 10:00 a.m. - 2:00 p.m.

Magalia Community Center (parking lot), 13917 South Park Drive, Magalia. Corner of Andover and South Park Drive, just off the Skyway Local artisans, vendors, music, and fresh produce provided by the Farmers’ MarketMobile. Produce available from 11:00 a.m 1:00 p.m.

Paradise Friends of the Library Book Sale Every third Saturday Time: 11:00 a.m. - 2:00 p.m.

Butte County Library, Paradise Branch, 5922 Clark Road, Paradise All proceeds support Paradise Library!

Humanity of Butte County. Putting contest, Hole-in-One contest, and many other games and prizes. Contact (530) 924-0108; lwilliamson@summitfunding.net

Butte College Housing & Employment Fair

Farmers, crafters and food vendors chicofarmersmarket.com/ (530) 893-3276

Every second Wednesday, 6:00 p.m. - 7:00 p.m.

Ongoing:

build Paradise Foundation. Seating limited; reserve tickets online through EventBrite.

September

Tuesday mornings, 7:30 a.m. – 12:00 p.m. through October

­­—

Magalia Community Center (parking lot), 13917 South Park Drive, Magalia. Corner of Andover and South Park Drive, just off the Skyway

Saturday, September 11, 7:00 p.m. - 9:00 p.m.

Paradise Performing Arts Center

Monday, September 20, 10:30 a.m. – 6:00 p.m.

777 Nunneley Road, Paradise

Butte Creek Country Club,

Christian singer/songwriter Jordan St Cyr with local stories of faith and courage. Free with donation. Proceeds support the Re-

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Saturday, September 25, 6:00 p.m. – 10:00 p.m.

Celebration of Paradise, with music/bands TBA. www.ParadisePerformingArts.com. Contact moesteve@comcast.net.

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Fundraiser for Magalia Park & Community Center. Pancakes, eggs, sausages and juice in new picnic and recreation area! More info at (530) 413-9158

2021 Habitat for Humanity Charity Golf Tournament

Faith Through Fire with Jordan St Cyr

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Professional Fruit Tree Pruning

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September 2021 • Ridge Business Journal B-7

­­—

October

CALENDAR OF EVENTS

resentatives from the California Department of Insurance, United Policyholders, California Fair Plan, and local insurance agents/ brokers. Q&A and local agents/ brokers at resource tables. The event will also be livestreamed.

NSPDC: Fall Regional Economic Summit

Annapurna

Hosted by the North State Planning and Development Collective.

Program details and registration information TBA. Contact Alice Patterson at ampatterson@ csuchico.edu.

presented by Theatre on the Ridge

Thurs, Fri, Sat, October 7-24,7:30-10:00 p.m.

Sun. Matinees Oct. 10, 17 & 15

Johnny Appleseed Days Sat & Sun, October 2 & 3, 10 a.m.-5:00 p.m. Sat, 10 a.m.- 4:00 p.m. Sun. 6626 Skyway, Paradise Artisans, local businesses, food court, slices of apple pie with ice cream, Do-It-Yourself apple pie baking kits, children’s area with games and prizes. Johnny Appleseed will tell stories. Continuous entertainment both days. info@ paradisechamber.com; (530) 8779356. Free admission.

Community Insurance Night

Deja Vu Peddler’s Fair

3735 Neal Road, Paradise

Saturday, October 16, 8:00 a.m. - 4:00 p.m.

6491 Clark Road, Paradise Presented by the Rebuild Paradise Foundation, in partnership with the Town of Paradise. Rep-

Deja Vu Gardens Galore Nursery, 5424 Foster Road, Paradise

Paradise Lake, Lucretia Road, off Coutolenc Road, Magalia

Sunday, October 24, 5:45 p.m. - 8:00 p.m.

777 Nunneley Road, Paradise Live concert, “Artists and Americano” featuring Young Artist Contest winners. Reservations online only at www.paradisesymphony. org. Fred Spruell (530)-514-6817.

Free.

Vets Car & Motorcycle Show and Pancake Breakfast

Event sponsored by Paradise Veterans and Host Lions Club.

Breakfast of pancakes, eggs, sausage and coffee, $10. Hot Dogs $2.

(530) 693-5891.

Honey Run Covered Bridge Association 1st Annual Golf Tournament

The Phoenix 5K

Bailey Creek Golf Course, 433 Durkin Drive, Lake Almanor

Saturday, November 6, 8:00 a.m. - 1:00 p.m.

First annual golf tournament sup-

Location TBA

is proud to continue serving the Paradise Ridge and surrounding areas with beautiful parks and quality programming.

We offer a variety of adult, youth and preschool classes and seasonal activities such as:

• • • •

Exercise classes including Yoga, Tai Chi, and Running Community Movie Series Youth Cross Country Races Preschool Classes including Tiny Tots and Tot Nastics Halloween Festival October 30

•

Ice Rink opens November 11

Please visit our website for more detailed information at paradiseprpd.com

�

Annual Christmas Preview and Open House Saturday, November 6, 8:00 a.m. - 4:30 p.m.

ACE Hardware store, 5720 Clark Road, corner of Clark and Pearson Fabulous Christmas decorations and prize drawings!

The Shoemaker’s Daughters presented by Theatre on the Ridge

Thurs, Fri, Sat, Nov. 11-Dec. 4. 7:30-10:00 p.m. Sun. Matinees Nov.14 & 21, Dec. 5. No performances Thanksgiving weekend.

Theatre on the Ridge, 3735 Neal Road, Paradise In 60s London, Henry Hobson sets out to fix his three girls up with “suitable” spouses. A romantic comedy perfect for the whole family. www.totr.org. (530) 8775760; Theatreridge@gmail.com.

Certified Specialist, Estate Planning, Trust and Probate Law, State Bar of California, Board of Legal Specialization

ohn is a long-time resident of Paradise (having graduated from PHS in 1982) and has been serving the Ridge for 26 years. His law office on Almond Street burned in the fire, and he has established an office at the bottom of the Skyway at 45 Jan Court, Suite 170, Chico. John and his wife continue to make Paradise their home and are huge supporters of our community. He is Butte County’s longest actively practicing certified specialist in Estate Planning, Trust and Probate Law. His practice is limited to:

Paradise Recreation and Park District (PRPD) is taking reasonable measures to prevent the spread of COVID-19 infection and following applicable state and County public health orders and protocols.

Paradise Recreation And Park District 6626 Skyway Paradise, CA 95969 Phone: (530)872-6393

Email: info@ParadisePRPD.com Website: www.ParadisePRPD.com

November

Saturday, October 23, 10:00 a.m.-7:00 p.m.

The Paradise Recreation and Park District

•

Saturday, October 23, 8:00 a.m. - 12:00 p.m.

Paradise Symphony Orchestra Fall Concert

Local artisan-made items.

Hosted by Paradise Stronger, the first annual Phoenix 5K commemorative run honors the Camp Fire.

Follow Paradise Stronger on Facebook or visit www.paradisestronger.org for updates. Contact Aaron Singer, aaronsinger@paradisestronger.org, (530) 327-7235.

Paradise Trail Run

Paradise Performing Arts Center

Paradise Veteran’s Memorial Hall, 6550 Skyway & Elliott, Paradise

Paradise Alliance Church,

porting the reconstruction of the bridge and preservation of the park. Golf tournament is a scramble open to all levels; dinner-only tickets also available for purchase. www.hrcoveredbridge.org, (916) 548-4390.

Fall morning trail run at beautiful Paradise Lake! 1-mile, 4-mile and 9-mile options. Jeff Merrell jef f@under thesunevents.com, (530) 966-3858

www.totr.org. (530) 877-5760; Theatreridge@gmail.com.

Saturday, October 9, 8:00 a.m. – 2:00 p.m.

Tuesday, October 5, 6:00 p.m. - 8:30 p.m.

Virtual, http://www.nspdc. csuchico.edu.

Theatre on the Ridge, After twenty years apart, Emma tracks Ulysses to a trailer park in the middle of nowhere for a final reckoning. A breathtaking story about the longevity of love.

Terry Ashe Park,

Thursday, October 14, 9:00 a.m.-2:00 p.m.

­­—

(530)

• • • • • •

Trusts & Wills Trust Administration Probate Medi-Cal Planning Business Law, LLC’s & S Corp Real Estate Law

877-2600 or (530) 891-4000

B-8 September 2021 • Ridge Business Journal

Business Briefs

from page B-5

A new dentist and a primary care physician join Adventist Health

Magalia Community Center now open for rentals

Mina Kim, DDS

Bryan Caudle, MD

Mina Kim, DDS, has recently joined the care team at Adventist Health Feather River at 5125 Skyway in Paradise.

Dr. Mina Kim is a general dentist specializing in hygienic, family and cosmetic dentistry, as well as all aspects of restorative dentistry. She provides conscientious patient care and is experienced in comprehensive oral care, fillings, extractions, endodontics and prosthodontics, including dental implants, crowns, bridges, dentures, jaw disorders and more.

Dr. Kim’s expertise allows her to focus on helping her patients to heal and alleviate their pain by providing real and practical procedures. She is passionate about getting to know her patients and providing helpful solutions to their oral health concerns.

Bryan Caudle, MD, is a family medicine physician and a graduate of the University of California Davis School of Medicine.

He completed his residency at Kaiser Permanente, Napa-Solano and is boardcertified by the American Board of Family Medicine. A veteran of the U.S. Marine Corps, his military experience, including battlefield first aid, inspired him to attend medical school.

As a family medicine physician, Dr. Caudle addresses common health concerns such as diabetes, hypertension and cholesterol, and offers in-office procedures including cervical cancer screenings, endometrial biopsy, skin tag removal, joint injections and more. His objective is to help patients to live healthier, happier lives by optimizing physical, emotional and spiritual well-being.

To learn more about Dr. Kim and Dr. Caudle, visit AdventistHealth.org/ourclinics.

To make an appt with Dr. Kim, contact the Customer Service Center at 530-872-2000.

The Magalia Community Center (MCC) provides a gathering place for all members of the community and visitors to the Ridge.

The recreation building and picnic area at Magalia Community Park are now available for rent. Formerly the “Clubhouse” of Paradise Pines Golf Course, the main building affords over 2,000 square feet of meeting, activity and classroom space with restrooms, heat and air conditioning. Tables and chairs are available with audio/video equipment upon request. An outdoor patio area is immediately adjacent to the building, with a large picnic area

Positive training methods Hands on Dog Training Hands on Dog Training trains with love. Owner Gloria Post is a certified professional dog trainer with more than 20 years’ experience. Post offers puppy and adult dog training classes and

nearby.

The MCC accommodates up to 100 in an assembly setting, or 65-70 for a banquet or BBQ. The new picnic area is a great spot for lawn games, concerts, and more; this area can be included as part of a rental but is also available to the local residents for free from dawn to dusk.

MCC has hosted a variety of meetings, classes, activities for kids, local clubs and organizations, music rehearsals and jam sessions, birthday parties, fundraisers, and other private receptions. For availability and prices:, call (530) 413-9158. Located at the corner of South Park and Andover Drive, just off the Skyway and adjacent to Izzy’s Too.

private home training. Class descriptions and scheduling available on www.

Handsondogtraining.com At the Saturday morning Puppy Play Group, puppies five months and younger can play for an hour while being monitored by a trainer, learning

BRIEFS, continue on page B-10

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September 2021 • Ridge Business Journal B-9

B-10 September 2021 • Ridge Business Journal

Business Briefs from page B-8 important socialization skills. Post specializes in teaching and testing the American Kennel Club’s Canine Good Citizen Test, which aims to teach your dog good behavior in public and private situations.

Hands on Dog Training is located at James Square, 5905 Clark Road, Paradise, and serves clients in Chico, Magalia, Oroville, etc. 408-309-8451. gloria@handsondogtraining.com

Paradise Ridge Elementary is in its new and modernized location on Pentz Road.

Paradise High School has a new softball complex, gymnasium, and tennis courts.

Excavation has started for a 31,000 square foot, 19 classroom and welcome center building.

Look for more great things to come from PUSD— state-of-the-art facilities, engaging programs, and a staff comitted to the advancement of every student.

Find out more at pusdk12.org

Habitat for Humanity embraces fire resistant building practices PUSD students back to full schedule on newly renovated campuses Paradise Unified School District (PUSD) students are back in school with a full schedule. With smaller classes due to special funding from COVID, staff will be able to spend more time with each child.

In the past year, PUSD’s newest campuses, Pine Ridge and Cedarwood, were repainted, given new playgrounds, fences, and pathways. Ridgeview is being rebuilt and expected open in August 2022.

The Habitat for Humanity of Butte County “Rebuilds in Paradise” project on Garden View Lane embraces fire resistant building practices. Roofs will be constructed with cement tiles donated

by Boral Roofing, with all openings and vents utilizing corrosion resistant metal mesh screens, caulking, and/or plugging to ensure embers do not enter the attic space. Metal gutters, gutter guards, and angle flashing will “harden” the exterior of homes. All windows are vinyl dual pan, and the exterior siding will be stucco.

When it comes time to landscape, there will be no combustible products within 5 feet from the house. Dirt, stone, or gravel will be used in proximity to structures, with metal fencing close to the house.

Distinctive garden art from repurposed cast-offs Green Garden Art arrived in Paradise in 2018, located inside Paradise ROCKS on Skyway. Owner and artist Allison Denofrio had a passion for “helping to keep Mama Earth healthy and beautiful” by adopting other people’s cast-off plates, platters, vases, candle holders, ceiling fan globes and jewelry to transform them into garden art.

While the Camp Fire destroyed all her creations, Denofrio’s passion survived the destruction. Her “Bumblebee Bars” are pedestal platters scattered with colorful marbles then filled with water—a perfect spot for a bee to “belly-up to the Safe, secure homes at prices that are affordable and predictable are a foundation for good health and wellbeing. Shared success depends on

bar” for a drink. Her sun catching, storytelling solar “Sunchimes” with shimmering beads and dangling character charms are a conversation piece by day and a magical beacon by night.

Find Green Garden Art at local craft fairs, on Facebook or call to order a heartfelt, unique customized Sunchime for yourself or a loved one. Find Green Garden Art’s next pop up on Facebook and Instagram or visit the online storefront at ShopParadiseRidge.com.

Green Garden Art, (530) 355-6315 building opportunity for everyone. For more information, visit ButteHabitat.org or call (530) 343-7423.

BRIEFS, continue on page B-12

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September 2021 • Ridge Business Journal B-11

Party in the Park 2021 returned to Paradise for a full season After a year’s hiatus due to the pandemic, Party in the Park returned to Paradise Community Park for its June-July 2021 season.

With its Farmers’ Market, Kids’ Zone, talented bands and performers, arts, crafts, local organizations and eclectic products, Party

in the Park is a showcase for all that make us Paradise. Enjoy these memories of 2021 as we look forward to the 2022 season!

Despite the heat, the USAF Band of the Golden West, Galaxy, brought their funk, rock, jazz and soul to the opening evening of Party in the Park.

The community’s best-loved summer event once again welcomed record crowds.

Party in the Park 2021 welcomed a record number of vendors, and sold out of spots!

Tribal Belly Dancers keep the tradition alive!

(It’s a thing in Paradise, and we love it!) Photo by Chris Smith

Nothing says “it’s a party” like sunshine and rubber ducks!

The Kids Zone is sponsored by Your Cable Store Inc.

Generous sponsorship from Prosperity Investment Management, Inc. pays the bands and keeps the crowd dancing.

Town of Paradise Mayor Steve Crowder and Public Works Director Marc Mattox were among the Town officials and staff on hand each week to answer questions and visit with guests.

Sponsors such as Hudsons Appliance Center help welcome guest of all ages.

Sponsors help keep the Party going.

Many thanks to our 2021 Party partners!

No dancing shoes required to get moving at PIP! Hot or not, sometimes you just gotta dance.

2021 Gold Nugget Queen Grace Hedman literally graced the crowd with a royal appearance.

Rising gear is still available from A Stitch Above on the Paradise Ridge Marketplace at ShopParadiseRidge.com

B-12 September 2021 • Ridge Business Journal

Business Briefs from page B-10

Care Professionals, improving training to the field, and providing more slots for parents who need childcare to work, or go back to school. Are you, or someone you know, looking for childcare? Starting a childcare business? Give VOCS a call at (530) 895-3572 or visit ValleyOakChildren.Org

1122 Helps you stay put in your forever home

VOCS, a local non-profit, helps families find affordable, high-quality childcare, offering more slots for parents who need childcare.

Valley Oak Children’s Services improves access to childcare Valley Oak Children’s Services (VOCS), a local non-profit, has been dedicated to helping families find affordable, highquality childcare for over 40 years. VOCS supports our community and childcare providers by removing barriers to subsidized programs and stabilizing payment to Child Care Professionals.

VOCS is proud to share that the Governor has recently signed the AB/ SB 131 budget bill supported by family advocates, the Women’s Legislative Caucus, Child Care Providers United, and organizations like VOCS. AB/SB 131 supports the investment of $2.6 billion in raising the rates of Child

Newcomer to the Ridge 1122 Designs is an interior design team that specializes in Forever Homes and Wellness Living.

Lead designer Shannon Fay’s focus on universal design makes the living space equitable and safe for everyone from children to seniors.

1122‘s beautiful interiors can help homeowners extend the life of their home and provide a secure environment for in-home care providers. Drawing from the natural environment that is dearly cherished on the Ridge, designs are infused with biophilic patterns and corresponding layouts that cue our regenerative tendencies.

Not only are these spaces healthy, but they also heal. Clients’ needs are rounded out with Connected Home technology transforming homes into personal assistants that keep friends and families in touch with each other. Shannon can help upgrade your residence to “age in place.”

Find out more at 602-516-2200. https://1122designs.xyz/

530-521-5645

NEW HOME CONSTRUCTION • • • • • • • • • • •

Architectural Design & House Plans Lot Development & Clearing Septic Systems Foundations & Concrete Framing Plumbing Electrical “We do Tile Work Custom Cabinets It all!”

Stand by Generators Metal Buildings

My name is Bob Smalley and I would like to encourage you to give us a call if you are thinking about building a new home. We will be there with safe and productive workers ready to provide the highest quality of workmanship available to complete your next project.

Lic. # 952967

Smalleygc.com

Work begins on Skyway “Welcome to Paradise” sign The “Welcome to Paradise” sign on Skyway is another step closer to once again greeting our residents and visitors as they reach the Ridge.

Soon all will notice work beginning in early fall from Anderson Brothers Excavation from Paradise, followed by concrete foundation work from Rock Creek Construction and Mathews Ready Mix, both from Chico.

The new main structural design is based on Corten steel which will provide a long lasting, patina-rust finish. The main steel fabrication has

Camp Fire Pets and Wildlife Memorial coming soon to Bille Park

The residents of the Ridge will soon have a granite memorial dedicated to all the cherished pets and wildlife that were lost in the 2018 Camp Fire. The Camp Fire Pets Memorial page was created on

been awarded to the low responsive bidder, Baldwin’s Custom Welding from Bend, OR. All steel has now been ordered.

Paradise Rotary Club has agreed to become the permanent sign “Owner” and Paradise Recreation and Parks Department has agreed to take care of the long-term maintenance so the sign will always be in good repair.

The all-volunteer “Sign Committee” thanks all for support through this process. Please follow the Facebook page and website paradisesignrebuild.com for announcements, including anticipated start and completion dates.

Facebook by Gina Schaeffer, soon after the fire, with the goal of raising funds to create a lasting memorial.

The group has since raised enough funds from individual donations and from the Paradise Animal Shelter Helpers (PASH) to purchase a beautiful memorial, voted

BRIEFS, continue on page B-17

It has been my privilege to serve our entire Ridge community over the past three decades.

I sincerely thank you all for allowing my team and I to be included within the fabric of such resilience, dedication and strength of spirit we provide to one another.

With appreciation, Thomas E. Baker Esq.

Thomas E. Baker, Esq. A Law Corporation w Estate Planning w Trust Packages w Wills w Grant Deeds w Power of Attorney

thomasebakerlaw.com

September 2021 • Ridge Business Journal B-13

Listening to the Business Community:

Chamber resumes Business Walks I n May 2021 the Paradise Ridge Chamber of Commerce, in collaboration with the Town of Paradise resumed visiting local businesses and repeated the activity in June and July. During these three outings, 55 businesses were visited.

Business walks are a staple of intelligence gathering performed by Chambers of Commerce to shape the services they provide to the communities they serve. Dropping in on local merchants helps the Chamber to better understand current issues and needs of the business community. Due to COVID, business walks were on hiatus.

Following is a summary of the feedback from Ridge businesses.

General feedback

Although uncertainty around the Delta variant, and potential increase of COVID restrictions continue to impact local businesses, many businesses expressed optimism about the waning effects of the pandemic, and the possibilities and progress in Paradise. Businesses that adapted their business model to evolving conditions (post-fire economy, COVID) reported success.

Workforce

Workforce shortage is causing partial or episodic closures in some small businesses, some reporting that they are not fully staffed, or the demographic of their staff has changed. One business reports that it has turned to semi-retired or senior workers because younger workers are demanding higher wages.

With the difficulty of attracting and retaining staff, management is under stress from covering shifts and expanded job duties because of inability to hire.

Supply Chain Issues

Supply-chain issues continue to constrict volume of sales because of delays, shortages and price increases. A small restaurant owner reports that meat prices have risen by up to 50%, and the rising cost of propane caused him to shut down one of his burners, slowing prep time.

Signs of Success: Curves Paradise proudly displays its collection of Chamber membership plaques.

Customer Base

Many businesses reported predictable peaks and valleys; others expressed irregular patterns due to negative impacts of weather and wildfire smoke.

Businesses continue to report that customers are down in “non-essential” sectors, such as salons, gyms, restaurants and retail that received a percentage of their volume through walk-in traffic. Lodging reports low vacancy.

With the daily workforce comprising the majority of weekday commerce, some businesses have adjusted their hours to increase opening times during the week and decrease during the weekends.

Community loyalty

Businesses indicated that they were inspired to go above and beyond for customers and staff, Skyway Antique Mall greets shoppers from all over, directing them to and that many loyal other local businesses and restaurants. non-resident customers continue to return to the area for shopping and services when possible. One business reported that although it is not profitable, it remains open to support the Town.

Customers express excitement and gratitude to newly opened businesses.

Customers generally adapt to the vagaries of a post-COVID, post-fire economy and do not complain about shortages, irregular hours, etc.

A couple of businesses plan grand-re-openings, encouraged by support from current clients and outreach from beyond the Ridge. Some businesses have expanded and maintain operations off the Ridge and in Paradise due to client demand.

Chamber executive director Monica Nolan visits with Jen White, owner of Jen’s Place. Jen’s has resumed events and now serves food.

Grocery

Volume of business is defying projections, with deli at record capacity.

One grocery store reported that business has tripled since opening in 2019, with sales up each week, regaining pre-fire numbers.

Chamber president Kimball Shirey takes one for the team at G&C’s Donut Stop in the Holiday Plaza, among the new businesses reporting a warm welcome from the Ridge community.

B-14 September 2021 • Ridge Business Journal

Gold Nugget Museum moving forward in new location

By Mark J. Thorp

on the final elements of our admin/retail space. We anticipate an opening soon!

The museum exhibit space is also underway with expectations to be open to our Gold Nugget Museums are the public by autumn, 2022. You can expect so close, but like so many other “state of the art” interactive displays and local nonprofit organizations, so 21st century technologies throughout the far, from completion on many restoration new exhibit area. The Gold Nugget Days, and renovation projects! It’s true, we’ve ac- Inc., board has been resolute in taking complished so much in the last 33 months, this opportunity to enhance our museum’s but is anyone else feeling a need for more footprint through contemporary display completion two months out from our 3rd methods, professional conservation, and anniversary of the Camp Fire? We sure restoration practices, and casting the most positive light on all your precious are!

Your Gold Nugget Days, Inc. is doing donations of Ridge-related items.

The Depot Museum, 5570 Black Olive our very best to tie up the last loose ends of our new building at 475 Pearson Road. Drive is currently open on weekends, Have you seen the gold interior walls from Saturday, and Sunday from 12 noon to 4pm.

Pearson Road? With the ongoing assistance Our newly refurbished Depot, featuring all of the Paradise Rotary, and your gracious things Butte County Railway, includes an contributions, we are pushing through exhibit on “The Caboose.” Though open to the public on weekends, the Depot Museum is also available for small group functions and meetings during the week. Use of the space is on a first come, first served basis; we ask your consideration to donate for usage of utilities and staff time.

If you’re interested, please access our website, www.gnmuseum.art for contact information.

As you would expect, our collaborative efforts with other Ridgecentric organizations are alive and well! The Paradise Gem & Mineral Club is actively utilizing the central location of the museum complex for club functions and activities. The Club meets every Wednesday for classes and can be reached at PO Box 692, Paradise, CA 95927, or call (530) 343-0894. We’ll also have The Old Gold Panner is patiently waiting for his spot more information coming forward on development with the Paradise in the new Gold Nugget Museum along with the Arts, Theatre, and Cultural Hub pioneer wagon in the background and many other (PATCH) in our next update on muartifacts graciously donated by the community. seum activities.

Executive Director, CEO Gold Nugget Days Inc. Gold Nugget and Depot Museums

Y

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September 2021 • Ridge Business Journal B-15

Check ParadiseChamber.com’s community calendar or join the Chamber’s invitation list by emailing info@ParadiseChamber.com for information about ribbon cuttings.

More information about all businesses mentioned may be found in ParadiseChamber. com’s online business directory.

Care Net of Paradise is a Pregnancy Resource Center providing free pregnancy tests and offering emotional, practical and spiritual support. Visit Care Net at 6585 Clark Road, #320, Paradise, in Cobblestone Court, or call (530) 876-1113.

Representatives of Habitat for Humanity of Butte County and Build With Strength (a program of the National Ready Mix Concrete Association) are pictured with families who will occupy the first of many Habitat homes slated for construction on the Ridge.

Magalia Community Park operates the South Pines Disc Golf Course and a Community and Resource Center to assist in the rebuild and recovery of Magalia. Visit at 13917 South Park Drive, Magalia, or call (530) 413-915.

Bringing families homes since 1999, Statewide Homes provides highquality manufactured housing solutions throughout the Ridge and beyond. Visit their office and models at 7668 Skyway, Paradise or call (530) 762-7344.

Viewable on the south side of Paradise Antique Mall at 6118 Skyway, this stunning mural was recently dedicated “To Paradise, with Love.” A project of the Paradise Arts Alliance, the painting was directed by Jess Mercer and featured the talents of local illustrator Steve Ferchaud and many community artists. Cutting the ribbon and depicted in the gazebo center left is Bille Estrada, owner of Skyway Antique Mall, chief among those we thank for this gift to our community.

June Abercrombie, a charter member of Our Savior Lutheran Church, cut the ribbon to celebrate its re-opening. Visit the church at 6404 Pentz Road, or online at oslcparadise. org.

The new state-of-the-art Paradise High School Administration/Classroom building broke ground on July 19th. Paradise Unified School District is rebuilding and upgrading every single school facility to provide a safe and engaging educational environment for Paradise and Magalia students. Find out more at pusdk12.org.

­­—

S

t. Thomas More Catholic Church’s “Welcome Home to the Ridge” project greets new and returning residents with a tree and tote filled with items donated from Ridge merchants and artists. The program is partially funded by a grant from the North Valley Community Foundation.

Any business interested in providing an item for the gift bag, or new resident wishing to receive one, may contact Chris Rehmann at (865) 806-0692.

The Paradise Ridge Chamber of Commerce connects our member contractors with this program to promote their work in rebuilding our community. Any contractor wishing to celebrate a new occupancy by participating in the “Welcome Home to the Ridge” project may contact the Chamber at info@ParadiseChamber. com. Member contractors will be promoted in digital and print media.

WELCOME HOME TO THE RIDGE Romero Construction and St. Thomas More Catholic Church welcomed June Hambrook and family members Debbie and Jack Stouff. The new residents found their contractor, Romero Construction, in Paradisechamber. com’s online business directory, and free access to the “Hemlock” house plan is available from the Floor Plan Library on RebuildParadise. org. Find out more about Romero Construction’s craftsmanship and commitment to service by calling (530) 549-4334.

Proframe Construction, Inc and St. Thomas More Catholic Church recently welcomed Carl and Laura Weeks.

Proframe worked with the Weeks to model their new home from the precious home they lost. For more information on Proframe’s range of services, call (530) 636-4574.

­­—

Don Ajamian Construction and St. Thomas More Catholic Church recently welcomed returning Paradise resident Kathy Peppas to her new home. For more information about Don Ajamian’s commitment to excellence and integrity guarantee, call (530) 223-3977.

Aristotle Custom Homes and St. Thomas More Catholic Church recently welcomed a returning Paradise resident to his beautiful new home. Find out more about Aristotle’s expertise with wildfire rebuilds and custom design by calling (530) 815-5290.

B-16 September 2021 • Ridge Business Journal

Build, Finance, and Protect your next home.

Academy Mortgage and The Ridge Affordable Homes will be hosting monthly seminars to help new homeowners get one step closer to their dream of homeownership. Whether you have owned a home, rented, or simply want to make the Ridge your home, join us and learn about building, financing, and insuring with top industry professionals!

When: The second Wednesday of every month 6 - 7 p.m.

Seminar Hosts

Where: 5923 Clark Road Paradise, CA 95969

Michael Powell Michael Powell is a Senior Loan Officer with Academy Mortgage, who has over 40 years of experience in the industry serving his clients.

Hector Vizcarra Hector Vizcarra is a licensed General Contractor, Real Estate Broker, and Manufactured Home Dealer with over 35 years of experience.

For more information contact:

Michael Powell

Hector Vizcarra

D: (530) 680-4672

D: (530) 324-8494

Senior Loan Officer | NMLS #290600 michael.powell@academymortgage.com academymortgage.com/michael.powell

President | The Ridge Affordable Homes

Seminar topics: Construction Financing Insurance Snacks and refreshments will be provided Seminar price: FREE For more resources regarding homes in Paradise, CA visit our resource page: academymortgage.com/ paradiserising

ridgeaffordablehomes.com

Licensed by the Department of Financial Protection and Innovation Under the California Residential Mortgage Lending Act Corp NMLS #3113 | Equal Housing Lender | MAC822-1476450

September 2021 • Ridge Business Journal B-17

Business Briefs from page B-12 on by members who lost a pet, to be placed in Bille Park. This memorial will overlook the canyon and provide a peaceful place to sit and remember the beloved pets that were lost to the Camp Fire.

The group is hoping to have an official reveal of the memorial on Sunday, September 12, National Pet Memorial Day. Watch for announcements on Camp Fire Pets’ Memorial FB page.

Retirement: Ready or not. Ready is better.

Local journalist offers Neora supplements and supports fire safety

Shannon M Hurte Financial Advisor

Little Free Art Gallery offers art exchange The Paradise Art Center recently opened a Little Free Art Gallery, created by art center member Patricia Rich Lloyd.

The Little Free Art Gallery is open to all community members of all ages, who are invited to take a small work of art, and leave one in exchange.

Visit the Paradise Art Center and the free art library at 5564 Almond St. in Paradise.

To support the Little Free Art Gallery and art on the Ridge, consider membership in the Paradise Art Center. Find out more at Paradise-art-center.com and click “join.”

2856 Olive Hwy Suite E Oroville, CA 95966 530-872-4339

edwardjones.com MKT-5894J-A-A1

Lorraine Dechter has opened an office in Paradise for her journalism, production and music work. She has lived in Paradise since the late 70s. She works for Action News Now and previously for North State Public Radio and KIXE-TV. Lorraine is the remaining band member of Yellow Autumn. She is a Neora Brand Partner, selling the science and plant-based products that have helped her since the fire. Skin care, brain supplements, hair products and more.

10% of sales through the Chamber will be donated to the Butte Fire Safe Council through December. Learn more by visiting Lorraine’s listing in Paradisechamber.com’s online business directory, or call (530) 588-8801 for an appointment.

Member SIPC

We are here for all of your financial needs and questions

DOWNLOAD FREE WEB MOBILE APPS FOR ANY OF THESE STATIONS

B-18 September 2021 • Ridge Business Journal

Hands-on-Tools Mobile Construction Training from VCE

By Amy Rohrer

• Hands-On-Tools construction training and certification using the industry-recognized 80-hour

Executive Director, Valley Contractors Exchange

NCCER CORE curriculum • Upskill Training in 4 trades utilizing industry-defined curric-

• Industry-required safety training.

I

n early 2022, Valley Contractors Exchange will launch a new construction mobile training unit! What is Hands-on-Tools Mobile Construction Training? Literally, it is a utility truck with a lumber rack, pulling a 24’ trailer decked out as a mobile classroom and construction toolbox with all the tools needed to build a house! Bringing hands-on-tools training to our local communities to support construction of community projects and providing assistance for those in need within the burn scars, the program introduces individuals to the opportunities that abound in the construction industry PLUS trains potential construction workers in basic construction skills and safety.

We will focus our training in 4 ways: • Bring craft training back to schools through camps and after school programs

ulum: Concrete finishing, mechanical, electrical, plumbing

So far, we’ve been able to reach students through co-sponsored camps with Boys and Girls Club of the North Valley, Butte County Office of Education and Chico Area Recreation District. The Mobile Construction Training allows us to bring hands-on education directly to the communities that need projects completed and empowers residents to explore construction as a career, alleviating construction bottlenecks due to the critical need for additional construction workers.

In early 2022 VCE will launch a new mobile construction training program supporting the critical need for construction workers. Shown here is an Electrical Camp with the Boys and Girls Club students.

Valley Contractors Exchange is currently securing funding and community support for this project. If you belong to a group that might be interested in getting involved, and/or can identify community projects needed, please contact the VCE at 530-343-1981, or email amy@ vceonline.com.

Employers with 5 or more employees must sign up with CalSavers Registration Information

By CalChamber

E

ligible California employers with at least five employees may now register for the CalSavers Retirement Savings Program (CalSavers), and must do so

by June 30, 2022.

CalSavers is a retirement savings program for private sector employees whose employers don’t offer a retirement program. California employers that are not exempt by way of providing a qualified retirement plan are required to register with CalSavers by certain deadlines, based on number of employees.

Employers can register at the CalSavers website, where they can also access Frequently Asked Questions (FAQs) about registration, enrolling employees and more.

CalSavers provides employers a program with: • Zero fees for employers to facilitate.

• No employer fiduciary liability • Simplicity. There are no forms for employers to collect or distribute and employees manage their accounts directly with CalSavers.

For employees, CalSavers is a completely voluntary workplace Individual Retirement Account (IRA) program designed to be simple, low-fee, and portable from job to job. Employees will be automatically enrolled, but can choose to opt-out at any time.

Eligible employers are encouraged to sign up at any time. Individuals who don’t work for a participating employer and self-employed entrepreneurs can sign up on their own. For more information, visit CalSavers.com.

Content from www.treasurer.ca.gov/calsavers/

www.paradise-art-center.com

Engaging, Encouraging and Enriching our Community in the Visual Arts Paradise Art Center has been supporting art and artists in the larger Paradise community for over fifty years.

In addition to having art for sale, Paradise Art Center is proud to also carry merchandise that bear images of the murals Shane Grammer painted in Paradise after the Camp Fire.

These items can also be purchased on our merchandise website at www.paradiseartcentersales.org.

• Wheeler Art Gallery • Visit us at Nic’s to view our auxiliary gallery • Our Free Art Gallery is located outside our building on Almond. A place to take, leave or both.

Our way to share local art.

• Ongoing classes - Pottery, watercolor, colored pencil, jewelry, Native American beadwork, acrylic, drawing and pastels.

Open workshops - come work with other Artists

5564 Almond Street • Paradise Open Monday 9-12 / 1-4, Tuesday-Friday 1-4

• Defensible Space • Fallen Tree Debris Removal • Fire Suppression/Fuel Reduction Services • Fire Code Compliance • Vegetation Management • Controlled Burns

— Fully Insured —

Call Brush Masters TODAY

530-720-9827

September 2021 • Ridge Business Journal B-19

COMMUNITY HONOR ROLL

­­—

NVCF’s Alexa Benson-Valavanis awarded by Soroptimists “Women Helping Women” Chico Soroptimists awarded Alexa Benson-Valavanis their 2021 Women Helping Women award, recognizing her efforts in enhancing the lives of women through professional, business and volunteer activities.

Benson-Valavanis, President and CEO of the North Valley Community Foundation (NVCF) struggled to find her passion and realize her worth, seeking acceptance and understanding through what could be called a pilgrimage. It took a spur-of-themoment trip to China that led Alexa to the incredible philanthropic work she is doing today. In her moving memoir Sipping Tea with Buddha and Christ she charts her soul searching and self-empowerment, a

Retiring Town Attorney Moore commended for 28 years of service Town Attorney Dwight Moore was recognized for his 28 years of service to the Town of Paradise at the June meeting of the Paradise Town Council. Mayor Steve Crowder presented Moore with the official Proclamation.

­­—

search that informed her success as an entrepreneur and philanthropist.  Alexa’s innovative work at the NVCF began in 2005 when she was hired to rebuild the organization. Under her leadership the foundation has grown from serving a dozen non-profits to more than 500 by mobilizing social entrepreneurs and philanthropists locally and around the globe. She has generated $175 million with over $100 million going to causes in Northern California. When the Camp Fire devastated Paradise, Alexa transformed NVCF into the lead philanthropic organization in the relief and recovery efforts and now has built a COVID-19 response arm to slow the pandemic and provide relief to at-risk populations.

Alexa has been a warrior for women and girls, fighting for LGBTQ rights, writing a memoir about finding self-acceptance

Town recognizes Broshears for his commitment to the safety and preparedness of Paradise

Moore was appointed as Town Attorney on May 4, 1993 and immediately began working on matters for the town. Over the years Moore’s expertise in navigating numerous iterations of the Paradise Sewer Project, lawsuits, abatements, elections, and dog hearings has ensured the seamless functionality of the Town’s enterprises.

Broshears became the Paradise Fire Chief on January 1, 1997. After serving seven years as Chief, he retired, but did not give up his passion for fire safety and community education.

Subsequently Broshears served on

and children’s book on the power of unconditional love, providing practical support to women’s organizations, being a wife and mother, being a great boss to her staff and a great friend to many.

Throughout his “retirement” Broshears worked tirelessly as an emergency preparedness educator and Town of Paradise EOC Coordinator, bringing his technical knowledge and valuable experience to other communities and jurisdictions preparing the next generation of first responders and emergency personnel.

James Alan Broshears, better known as Chief Broshears, received a well-earned proclamation from the Town of Paradise recognizing his 47 years of service. His career began with the California Division of Forestry in Shasta County. In 1974, he became a firefighter in Paradise where he served and protected the community and raised his family.

The proclamation further recognized that for nearly three decades his valuable contributions to good governance through competent legal counsel served the Town well. Over the years Moore generously contributed his time, energy, and experience for the public good. The Town expressed their gratitude for his dedication and wished him well (on his second and final) retirement from the Town of Paradise.

Jason Halley, CSU photographer

the Butte County Fire Safe Council as Chairman and Treasurer, spending countless hours advocating for wildfire preparedness, educating the community, and securing funding for fire hazard abatement.

Broshears has impacted the preparedness and ongoing safety of Paradise. During the 2018 Camp Fire he served the Ridge in many ways, perhaps most importantly, inspiring and lifting staff during the darkest days. His perseverance, leadership and wisdom were invaluable in critical moments of decision making. He commanded the effort like no other could, with kindness, humility, and grace. His overall leadership enabled true healing to begin.

— Advertorial —

Stronger Paradise is more than a gym

By Aaron Singer

Executive Director/Head Coach, Paradise Stronger More than just a gym, Paradise Stronger’s holistic approach to fitness embraces the entire Ridge community. Paradise Stronger operates a well-equipped fitness center offering a variety of classes for all age levels to build core strength, flexibility, agility and endurance. With partners Adventist Health and Green Paradise Garden, Paradise stronger focusses on wellness, providing nutrition education, guidance on healthy eating and programs like “Walk with a Doc” and “Wellness Wednesdays.”

Connected to community Paradise Stronger partners in community events such as “Love Paradise,” Wellness Fairs, community hikes and aqua classes with Paradise Recreation and Park District. Committed to the recovery of residents rebuilding on the Ridge, Paradise Stronger supports Camp Fire Collaborative with resources for social and emotional well-being, as well as housing and workforce development. Paradise Stronger’s partnership with A Simple Gesture Green Bag, distributes much-needed food aid.

Building community through a healthy lifestyle Paradise Stronger supports the Ridge community in building a healthy lifestyle through the following service model: 1. Physical fitness, achieved through exercise programs 2. Health

and

wellness,

achieved

Paradise Stronger offers fitness classes, wellness education, and community support for a stronger Paradise. through education about nutrition, food preparation and preventable diseases such as diabetes 3. Connectedness with others, achieved through meaningful group and community activities that build relationships 4. Recovery, achieved by providing mental health resources, assistance such as food aid and support for community growth that will provide jobs for local residents With the goal impacting the overall wellness of each Ridge resident, Paradise Stronger is perfectly positioned to serve the fitness and wellness needs of residents in our developing community.

Paradise Stronger 7515 Skyway, Paradise (530) 876-4151 paradisestronger.org., support@paradisestronger.org

Contact Us:

530-872-3227 6635 Clark Road, Paradise

Call us today for a free design consultation.

We work with your insurance company to maximize your policy!

B-20 September 2021 • Ridge Business Journal

Chamber membership demonstrates to your customers and other businesses your commitment to the community.

Chamber members are respected, legitimate, trustworthy businesses and community investors who agree to: Accounting Blue Star Solutions Paradise 530 872-0948

Antiques and Collectibles Jeannie’s

491 Pearson Road Paradise (530) 762-4960

Matthews, Hutton & Warren, CPAs Treasures from 1530 Humboldt Rd, Paradise Ste 2 Chico (530) 877-6793

McKinnon & A ssociates

6161 Clark Rd Ste 3 Paradise (530) 876-0944

The Bearded CPA Paradise (530) 413-8739

Acupuncture Elements of Health 6407 Skyway Paradise (530) 451-6700 ca 17372

Heavenly Herbs & Acupuncture 8093 Skyway Paradise (530) 877-7003

Advertising Bourbon Hill Ltd.

3513 Shadowtree Lane Chico (530) 864-7097

Monkey Business

By Virtual Appointment Only.

Oroville (530) 413-5115 monkeybusiness.design/

Preferred Professionals 6779 Skyway Paradise (530) 520-3065

U.T.B. Studios

1267 Parque Drive Chico (415) 932-9891

Yowzers Graphics Gallery 774 Birch Street Paradise (530) 872-9500

Airport Paradise Airport 4405 Airport Road Paradise (530) 521-2289

Alterations CraftySewingSue Custom Seamstress 814 Roe Road Paradise (530) 877-7203 BH18_00074

Animal Welfare PASH

P.O. Box 1021 Paradise (530) 876-8195

Topcats on the Ridge, Inc. P.O. Box 2281 Paradise (530) 872-8112

969 Bille Road Paradise (530) 872-4200

Apartments Shadowbrook Apartments

1090 Shadowbrook Way Paradise (530) 872-1024

Appliance Sales & Service Hudson’s Appliance Center 454 Pearson Road Paradise (530) 877-6312

Arborist All Things Trees

5011 Ravelle Ct. Paradise (530) 570-4457 CSL#: 1073469, Arborist #WE11572A

North Fork Enterprises LLC Paradise (530) 990-0581 WE-13202AU

Architects Bassenian|Lagoni Architects

1022 Mendocino Ave And at 6161 Clark Road #1, Paradise Santa Rosa (949) 630-5496 Architect License - C 24461 - Granted 9/1/1993

Pasquini Engineering, Inc. 6221 Clark Rd. Paradise (530) 332-8311 BPELSG#: 46079

Art Galleries Paradise Art Center 5564 Almond Street Paradise (530) 877-7402

Assisted Living Sunshine Assisted Living 1468 Sun Manor Paradise (530) 877-3363

Attorneys Law Office of Christian A. Atherton

2112 East 5th Avenue Oroville (530) 877-6332

Law Office of Desiree J. Vance 1440 Lincoln St. Oroville (530) 965-5672

McKernan,Lanam, Bakke & Williams, LLP

55 Independence Circle Suite 106 Chico (530) 877-4961

Patricia Wood Elkerton, Attorney at Law P.O. Box 1408 Paradise (530) 519-4065

Vance Family Law 1440 Lincoln Street Oroville (530) 413-3345

Automotive Repair C and J Service Center

549 Pearson Road Paradise (530) 413-9533

Lyons Express Lube & Oil 5605 Almond Street Paradise (530) 762-0295

Paradise Auto Body 1122 Elliott Rd Paradise (530) 872-8060

Banks/Credit Unions Mechanics Bank

672 Pearson Road Paradise (530) 877-0857 x3119

Members 1st Credit Union 4710 Mountain Lakes Blvd.

Redding (530) 222-6060

Tri Counties Bank 6848 Q Skyway Paradise (530) 872-2992

US Bank

6817 Skyway Paradise (530) 877-9373

Wells Fargo Bank 6930 Skyway Paradise (530) 872-0813

Bars-GrillsTaverns Jen’s Place

7126 Skyway, ABC Paradise (530) 413-9130

Nic’s

6256 Skyway Paradise (530) 413-9422

Beauty Care / Salons A Cut Above Paradise

Bicycles Paradise Bikes 6282 Skyway Paradise (530) 877-3992

Bottled Water Delivery Mt Shasta Spring Water Company Inc 2237 Ivy Street Chico (530) 246-8800

Building Supply Foothill Mill & Lumber Company 1698 Wagstaff Paradise (530) 877-3395

Green Builder Products

303 Potrero St #2 Santa Cruz (831) 458-0202

H-Forms, Inc.

57 Ocean Pines Lane Pebble Beach (707) 337-4144

Mathews Readymix 1619 Skyway Chico (530) 893-8856 BL15-002870

NorCal Lumber Company 4601 Bernice Ave Marysville (916) 936-7617

Premium Cabinets Magalia (530) 413-8455

PRO Aggregate Inc. 3668 Hicks Lane Chico (530) 342-8028

Business Services

Candies Joy Lyn’s Candies 220 Pearson Road Paradise (530) 872-9167

Carpet & Upholstery Services Northstate Carpet Cleaning 452 Sunburst Drive Paradise (530) 514-2001

Casinos Gold Country Casino & Hotel 4020 Olive Highway Oroville (530) 538-4560

Catering Green Paradise Café on Wheels Follow us on Facebook for Food Trailer Locations.

Maria’s Kitchen 1132 Elliott Road Paradise (530) 876-1086 BH19-00129

Nic’s

6256 Skyway Paradise (530) 413-9422

Pair-O-Dice Chapter E Clampus Vitus P.O. Box 711 Paradise (530) 872-2052

Yony’s Roasted Corn (909) 247-5398

Cemeteries

Paradise Cemetery District 2515 Ceanothus Avenue 980 Elliott Rd 3CORE, Inc.

Suite 105 Chico (530) 893-8732

Butte College Economic and Workforce Development

2480 Notre Dame Blvd Chico (530) 879-9069

Butte College SBDC

2480 Notre Dame Blvd.

Chico (530) 895-9017 College

Kate Leyden Consulting

Chico (530) 521-9314

Ridge WorkSpace

6848 Skyway Suite C Paradise (530) 877-7365

6161 Clark Road #1 Paradise (530) 877-9356

Hair Body & Soul

1324 Mangrove #114 Chico (530) 342-8932

6607 Skyway Paradise (530) 342-6978

Promote local commerce and industry Maintain high ethical standards in business and professions Positively contribute to the quality of life on the Ridge

SCORE

Paradise (530) 877-4493

Child Care Pee Wee Preschool 7196 Skyway Paradise (530) 413-9485

Valley Oak Children’s Services 3120 Cohasset Road Suite 6 Chico (530) 895-3572

Churches Center for Spiritual Living Paradise 6268 Skyway Paradise (530) 877-5673

Craig Memorial Congregational Church 780 Luther Drive Paradise (530) 519-3113

First Baptist Church 6500 Clark Road Paradise (530) 877-3532

Magalia Community Church

13700 Old Skyway Magalia (530) 877-7963

Our Savior Lutheran Church 6404 Pentz Road Paradise (530) 877-7321

Paradise Adventist Church

California Vocations, Inc. 564 Rio Lindo Ave. #204 Chico (530) 877-4146

Care Net of Paradise 6585 Clark Road #320 Paradise (530) 876-1113

Chico Certified Farmer Market

1929 Mangrove Ave Chico (530) 893-3276

Explore Butte County

5720 Academy Drive Paradise (530) 877-4454

326 Huss Lane, Building E Chico (530) 918-4585

Paradise Alliance Church

Feather River Health Foundation

6491 Clark Rd Paradise (530) 877-7069

Paradise Lutheran Church 780 Luther Drive Paradise (530) 877-3549

Paradise United Methodist Church 6722 Clark Road Paradise (530) 877-5989

St. Nicholas Episcopal Church 85872 Oliver Road Paradise (530) 877-7006

St. Thomas More Catholic Church 767 Elliott Rd Paradise (530) 877-4501

Cleaning Service CRBR Property Damage Services - Restoration & Construction 2684 Hwy 32 Suite 100 Chico (530) 891-0333

Davis Construction Cleaning Paradise (530) 570-1470

White Janitorial Paradise (530) 518-7468

Clothing Bakers Birkenstock 691 Fir Street Paradise (530) 762-0640

Bobbi’s Boutique 6264 Skyway Paradise (530) 564-4227

5910 Clark Road, Suite T Paradise (530) 877-9361

Friends of the Library, Paradise P.O. Box 1730 Paradise (530) 228-0771

Habitat for Humanity of Butte County 220 Meyers St. Chico (530) 343-7423

Magalia Community Park

13917 South Park Drive Magalia (530) 413-9158

North Valley Community Foundation

1811 Concord Avenue, Suite 220 Chico (530) 891-1150

Pair-O-Dice Chapter E Clampus Vitus P.O. Box 711 Paradise (530) 872-2052

Paradise Chocolate Fest Paradise (530) 342-4896

Boys & Girls Club of the North Valley 601 Wall Street Chico (530) 899-0335

P.O. Box 2801 Paradise (530) 762-4919

Paradise Moose Lodge #2227 5275 Skyway Paradise (530) 762-7066

Paradise Ridge Fire Safe Council

5619 Black Olive Drive Paradise (530) 877-0984

Paradise Rod & Gun Club, Inc. P.O. Box 1081 Paradise (530) 877-1345

Paradise Rotary Club P.O. Box 820 Paradise (530) 413-7725

Paradise Scholarship Foundation

7050 Skyway Paradise (530) 321-4917

Paradise Symphony Society, Inc. P.O. Box 1892 Paradise

PASH

P.O. Box 1021 Paradise (530) 876-8195

Rebuild Paradise Foundation 6067 Skyway Suite B Paradise (530) 864-0825

Regenerating Paradise

10264 Zangol Place Grass Valley (415) 248-6231

Table Mountain Lodge No. 124, F. &A.M. 5934 Clark Road Paradise (916) 202-6942

The Arc of Butte Paradise Community County 2030 Park Ave. Center (Paradise Ridge Senior Center) Chico (530) 321-6303

(530) 891-5865

Paradise Community The Exchange Club of Paradise Guilds 511 Pearson Road Paradise (530) 762-1490

P.O. Box 573 Paradise (530) 521-7696

Paradise Elks Lodge #2026

Topcats on the Ridge, Inc.

1080 Ewald Court Paradise (530) 877-3977

Paradise Gem & Clubs & Nonprofit Mineral Club

Organizations

Paradise Host Lions Club

P.O. Box 692 Paradise (530) 343-0894

P.O. Box 2281 Paradise (530) 872-8112

Upper Ridge Community Council Magalia (530) 762-4995

Valley Contractors Paradise Horsemen’s Exchange 951 E. 8th Street Association 6705 Moore Road Paradise (530) 519-0455

Chico (530) 343-1981

September 2021 • Ridge Business Journal B-21

Valley Oak Children’s Balken Construction Services / MBC Homes 3120 Cohasset Road Suite 6 Chico (530) 895-3572

720 Skyway Ste. H Paradise (530) 520-0000 CSL#: 575741

Vitalant

Berkeley Construction Group

555 Rio Lindo Ave. Chico (530) 893-5433

Youth for Change 260 Cohasset Road Ste 130 Chico (530) 877-8187

Coffee Dutch Bros. Coffee 6901 Skyway Paradise (530) 872-3194

Road Roaster Coffee Company

4931 Contentment Lane Paradise (530) 966-8640

College Butte Community College Butte College President’s Office 3536 Butte Campus Drive Oroville (530) 895-2511

Community Investor Dean Fender

1093 Corino Real Court Chico (530) 518-2173

Frank Dodini

PO Box 3128 Paradise (530) 327-7117

Computers and Internet

756 Gilman St Berkeley (510) 859-5800 CSL#: 1035024

Billson Construction Co. Inc. 3 Commerce Ct. Suite 100 Chico (530) 343-2293 CSL#: 671927

Billywood Construction

191 Twin Rivers Dr Yuba City (530) 300-1550 CSL#: 942506B

Byers’ Enterprises, Inc.

11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784, LTC# A 11286

Carmichael Construction Inc

6201 Wildomar Way Carmichael (916) 316-1383 CSL#: 1000942

Central Valley Construction Paradise (530) 755-7133 CSL#: 1039314

Conroy Construction, Inc. 1350 E 9th Street Suite 100 Chico (530) 891-1204 CSL#: 700288

Feather River Aire, Inc.

1650 Feather River Blvd.

Oroville (530) 567-7113 C-20 -1036985

Flores HVAC & Construction

2393 Durham-Dayton Highway Durham (530) 809-0058 CSL#: 787079

German Construction

Chico (530) 820-2031 CSL#: 1051995

Ginno Construction, Inc. 297 Convair Ave., Ste. 2 Chico (530) 894-6859 CSL#: 921238

Innovative Builders Inc.

4084 Mary Ave Olivehurst (530) 632-2601 CSL#: 1048613

Integrity Builders 6635 Clark Road Paradise (530) 872-3227 CSL#: 707423

Kendall Construction

6225 Wyack Ct Magalia (530) 720-1067 CSL#: 993071

Lake County Contractors

5790 Clark Road Paradise (707) 263-8482 CSL#: 993880

Larry Dunks Construction

Webster IT Solutions CRBR Property 20133 Regina Lane Damage Services Cottonwood - Restoration & (530) 526-2128 Construction

5421 Lower Wyandotte Road Oroville (530) 258-1459 CSL# 493945

Your Cable Store Inc

M V K Construction

629 Entler Ave Ste 64 Chico (530) 876-8730

Construction, Repair, and Improvement 4LEAF, INC.

6848 Skyway Suite F Paradise (925) 785-3581

AGS Construction Services 1252 Wagstaff Road Paradise (530) 877-5929 CSL# 814908

AJ Verar Construction

2094 Larkin Rd. Biggs (530) 250-5045 CSL# 1061822

Aristotle Custom Homes LLC 6585 Clark Road Suite 300 Paradise (530) 815-5290 CSL#: 1043177

Aryus Homes

6141 Center Street Suite A Paradise (530) 395-1091 CSL#: 1067116

2684 Hwy 32 Suite 100 Chico (530) 891-0333 CA License #689238, NV License #0079557

DH Construction

3851 Morrow Lane, Ste. 14 Chico (530) 892-2850 CSL#: 362161

Diamond Built Construction

1278 Glenwood Ave Chico (530) 520-0902 CSL#: 981728

Dirt to Doorknobs Construction 6405 Skyway Paradise (530) 762-2047 CSL#: 797406

Don Ajamian Construction, Inc. 1870 Twin View Blvd Redding (530) 223-3977 CSL#: 721195

Experts In Your Home

1756 Humboldt Road Chico (530) 514-2671 CSL#: 143778

Paradise (530) 354-0052 CSL#: 1061153

M.A.G Construction Magalia (530) 570-6576 CSL#: 1053614

Martin Construction

800 Elliott Rd Paradise (530) 680-6423 CSL#: 903019

Merkley Construction

7020 Skyway Suite M & N Paradise (530) 518-4606 CSL#: 620673

Morgan Ridge Construction, Inc

Nor Cal Construction Urban Design 2286 Oroville Chico Hwy Durham (530) 815-5877 CSL#: 876255

4742 Skyway Paradise (530) 809-1079 CSL#: 893826

One Source Builders Inc.

Valley Contractors Exchange

693 Fir St. Paradise (530) 358-2002 CSL#: 365276 B

Owens Construction 6299 Cumberland Magalia (530) 936-3392 CSL#: 936464

Proframe Construction, Inc

11128 Midway Suite 8 Chico (530) 636-4574 CSL#: 1024110

Ridge Builders LLC 6451 Skyway Paradise (530) 413-9110 CSL#: 1056769

Romero Construction Co. (530) 560-5475 CSL#: 335077

RRA Builders

5923 Clark Road Suite A Paradise (530) 327-8494 CSL#: 1041473

SCB Homes

3690 Santa Rosa Avenue Santa Rosa (530) 876-6064 CSL#: 1050494

Selig Construction 337 Huss drive Chico (530) 893-5898 CSL#: 711042

She Builds

1927 Ackerman Avenue Durham (530) 521-9551 #1070044, The Kite Group Inc

Silvermark Construction

780 Chadbourne Road Ste D Fairfield (707) 759-3434 CSL#: 1019403

Sky Ridge Builders 6545 Skyway Road Ste B Paradise (530) 338-7872 CSL#: 1060459

Smalley General Contracting Paradise (530) 521-5645 CSL#: 952967

Starr Construction

152 Brightstone Circle Folsom (530) 624-2821 CSL#: 1050963

Stimson Construction Inc.

1825 Kay Lee Dr Durham (530) 828-2595 CSL#: 1058431

Magalia (530) 873-1308 CSL#: 981999

MTB Construction

15880 Names Dr Grass Valley (530) 521-9760 CSL#: 872729

5610 Skyway Paradise (530) 403-0796 CSL#: 997421

Nexii Building Solutions, Inc. Brentwood (209) 988-6107

Toomey Framing

951 E. 8th Street Chico (530) 343-1981

WLM Construction, Inc.

5822 Acorn Ridge Drive Paradise (530) 520-5178 CSL#: 901894

Consulting – Building NRMCA - Build With Strength 66 Canal Center Plaza Suite 250 Alexandria (540) 529-3893

Sustainability Management Consulting

21945 Parkway Drive Red Bluff (530) 809-9233

Copy Services Wilson Printing and Signs 730-B Main Street Chico (530) 877-8721

Yowzers Graphics Gallery 774 Birch Street Paradise (530) 872-9500

Cosmetics Arbonne Jenn Brooks, Independent Consultant Paradise (530) 864-1211

Lorraine Dechter Neora Brand Partner 7020 Skyway Paradise (530) 588-8801

Counseling Linda Bailey, LCSW Chico (530) 518-0419 LCSW 22841

Crisis Intervention Catalyst Domestic Violence Services

330 Wall Street, Suite 50 Chico (530) 343-7711

Dance Instruction Northern California Ballet 633 Pearson Road Paradise (530) 872-1719

Positive-I Dance & Circus Center 6294 Skyway Paradise (831) 747-4701

Dentists

Trilogy Construction, Hanosh and Hunter Dental Group Inc 7030 Skyway Paradise (530) 877-1180 CSL#: 751447

6071 Skymeadow Way Paradise (530) 877-9800

Paradise Gentle Dentistry, Brent E Parrott, DDS

2014 5th Avenue Oroville (530) 877-2313 CA Dental License 46921 NPI - 1659600187

Design 1122 DESIGNS Paradise (760) 969-0751 2016-067763

Aryus Homes

6141 Center Street Suite A Paradise (530) 395-1091 CSL#: 1067116

Design Horizons LLC 370 Ryan Ave #168 Chico (415) 533-7094 CA Class B Contractor #812762

Disabled Services California Vocations, Inc. 564 Rio Lindo Ave. #204 Chico (530) 877-4146

Distillery Burnt Barn Distilling Co.

195 Wayland Road Paradise (530) 228-0941

Dog Training A Good Dog Day Behavior & Training 1-530-459-8767

Hands On Dog Training 5905 Clark Road Paradise (408) 309-8451

Education Achieve Charter Schools of Paradise 1494 East Avenue Chico (530) 872-4100

Butte Community College

CW Electric

Paradise (530) 872-3443 CSL#: 628578

Reed Electric

Paradise (530) 990-6892 CSL#: 1042574

Smalley General Contracting Paradise (530) 521-5645 CSL#: 952967

Embroidery A Stitch Above Embroidery & Shirt Printing

7675 Skyway Paradise (530) 762-2713

Emergency Services Butte County EMS 333 Huss Drive Suite #100 Chico (530) 891-4357

Employment Services Allevity

870 Manzanita Court, Suite A Chico (530) 345-2486

Alliance for Workforce Development, Inc.

1600 Mangrove Avenue Suite 115, Chico (530) 616-1053

Engineering 4LEAF, INC.

6848 Skyway Suite F Paradise (925) 785-3581

AGS Construction Services 1252 Wagstaff Road Paradise (530) 877-5929 CSL# 814908

Paradise Charter Middle School

LACO Associates

2301 Carlson Blvd.

Richmond (415) 250-8473 S-5986C-69137

1250 East Ave, Suite 25 Chico (530) 648-4232 BPELSG#: 81270 32 W 8th Ave, Ste B Chico (707) 443-5053

M. Roethler General Engineering, Inc. 6449 Skyway Paradise (530) 809-6946 CSL#: 1059314

Pasquini

Electrical Services Engineering, Inc. Bunch Electric

164 Pearson Road Paradise (530) 966-4125 CSL#: 1002218

Engineering Products Compac Engineering, Inc

1111 Noffsinger Lane Paradise (530) 872-2044

Gold Country Casino & Hotel

Jackson and Sands Engineering, Inc.

6696 Clark Rd Paradise (530) 872-6400

2176 Esplanade Chico (530) 354-4160

Paradise Garden Supply, LLC

Children’s Community Charter School

Paradise Unified School District

Structural Solutions

Entertainment and Arts

Andersen Engineering

6473 Clark Road Paradise (530) 872-7277

6067 Skyway Paradise (530) 877-3700 C66034

2050 Lincoln Street Oroville (530) 413-9887

Butte College President’s Office 3536 Butte Campus Drive Oroville (530) 895-2511

6830 Pentz Road Paradise (530) 877-2227

Rancho Engineering, Inc.

6221 Clark Rd. Paradise (530) 332-8311 BPELSG#: 46079

4020 Olive Highway Oroville (530) 538-4560

Northern California Ballet 633 Pearson Road Paradise (530) 872-1719

Paradise Performing Arts Center 777 Nunneley Road Paradise (530) 872-8454

Paradise Symphony Society, Inc. P.O. Box 1892 Paradise

Theatre on the Ridge 3735 Neal Road Paradise (530) 877-5760

U.T.B. Studios

1267 Parque Drive Chico (415) 932-9891

Event Facility HoneyBee Hospitality (at The Chapelle) 3300 Inspiration Ln Paradise (530) 228-0941

Magalia Community Park

13917 South Park Drive Magalia (530) 413-9158

Paradise Airport 4405 Airport Road Paradise (530) 521-2289

Paradise Community Guilds 511 Pearson Road Paradise (530) 762-1490

Paradise Elks Lodge #2026 1080 Ewald Court Paradise (530) 877-3977

Paradise Lutheran Church 780 Luther Drive Paradise (530) 877-3549

Paradise Moose Lodge #2227 5275 Skyway Paradise (530) 762-7066

MEMBERS, continue next page

B-22 September 2021 • Ridge Business Journal

Paradise Performing Arts Center

777 Nunneley Road Paradise (530) 872-8454

Paradise Recreation and Park District 6626 Skyway Paradise (530) 872-6393

Table Mountain Lodge No. 124, F. &A.M. 5934 Clark Road Paradise (916) 202-6942

Excavation AGS Construction Services 1252 Wagstaff Road Paradise (530) 877-5929 CSL# 814908

Financial Advisor Edward Jones Travis Barker, Financial Advisor 6311 Skyway Paradise (530) 872-7000

Edward JonesShannon Hurte Financial Advisor 2856 Olive Highway Ste. E Oroville (530) 872-4339

Prosperity Investment Management, Inc. 2561 California Park Drive Suite 110 Chico (530) 877-4111

Ridge Financial Planning

6779 Skyway Ste. A Paradise (530) 762-7211

Flooring Cal-Vada Flooring 8935 Skyway Paradise (530) 877-6227 CSL# 333358

S & S Floor Covering 204 Pearson Road Paradise (530) 228-9012 CSL#: 968664

Food Stores Chico Certified Farmer Market

1929 Mangrove Ave Chico (530) 893-3276

Holiday Market 6848-L Skyway Paradise (530) 877-7621

Paradise Grocery Outlet 6800 Skyway Paradise (707) 245-3288

Safeway Store #302 5918 Stoneridge Mall Pleasanton

Save Mart

6636 Clark Road Paradise (530) 877-0522 x1

Funeral Services

Glass Sales and Service

Newton-Bracewell Cremation & Funeral Miller Glass, Inc 745 Cherry Street Services 5691 Almond Street Paradise (530) 873-7602

Rose Chapel

6382 Clark Road Paradise (530) 877-4923

Furniture / Home Furnishings Allen Allen Shades

79 Veneto Cr Chico (530) 514-8064

Cal-Vada Flooring

8935 Skyway Paradise (530) 877-6227 CSL# 333358

Jeannie’s

491 Pearson Road Paradise (530) 762-4960

S & S Floor Covering

204 Pearson Road Paradise (530) 228-9012 CSL#: 968664

Garden Supplies Deja Vu Gardens Galore Nursery 5424 Foster Road Paradise (530) 877-7341

Paradise Garden Supply, LLC 7675 Skyway Paradise (530) 762-2713

Tractor Supply Co 6600 Clark Road Paradise (530) 872-3010

Gas – Propane Reliance Propane 2625 S 5th Ave. Oroville (530) 872-7740

Gifts Green Garden Art P.O. Box 1041 Chico (530) 355-6315

Joy Lyn’s Candies

220 Pearson Road Paradise (530) 872-9167

Paradise-Opoly LLC 675 Memorial Way Paradise (310) 717-9533

Thomas Ace Hardware

5720 Clark Rd Paradise (530) 877-4442

Treasures from Paradise 969 Bille Road Paradise (530) 872-4200

Chico (530) 343-7934 424495

Government Organization Assemblyman James Gallagher

Chico District Office 2060 Talbert Drive, Suite 110 Chico (530) 895-4217

Congressman Doug LaMalfa

120 Independence Circle Suite B Chico (530) 343-1000

Supervisor Doug Teeter

747 Elliott Road Paradise (530) 774-4678

Grant writing Gary Bess Associates, Inc. 2205 Meadow Creek Road Lincoln (530) 877-3426

Graphic Design & Marketing Digital Print & Design

3851 Morrow Lane, Suite 1 Chico (530) 893-0995

Monkey Business

By Virtual Appointment Only.

Oroville (530) 413-5115 monkeybusiness.design/

Gutters & Downspouts Byers’ Enterprises, Inc.

11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784, LTC# A 11286

Western Heating & Rain Gutters 2371 Washington Ave. Ste A Oroville (530) 538-8550 CSL#: 665598

Hardware Store Thomas Ace Hardware

5720 Clark Rd Paradise (530) 877-4442

Hauling PRO Aggregate Inc. 3668 Hicks Lane Chico (530) 342-8028

Health / Nutrition Arbonne - Jenn Brooks, Independent Consultant Paradise (530) 864-1211

Heavenly Herbs & Acupuncture 8093 Skyway Paradise (530) 877-7003

Melaleuca Independent Marketing Representative PO Box 933 Paradise (530) 826-6560

Health Care Adventist Health Feather River Health Center 5125 Skyway Paradise (530) 872-2000

Health Clubs / Gyms Curves Paradise

6848 Skyway, Suite G Paradise (530) 877-8300

Insurance Cheryl Robbins Broker Mark Trumm Insurance Inc

Paradise (530) 990-8645 Marktrumminsurance. com/

Farmers Insurance Keith Powell Agency 21 Williamsburg Lane Chico (530) 767-1355

Farmers Insurance, Foster Agency

5913 Clark Road, Ste A Paradise (530) 876-8604

Heritage Insurance Agency

290 Airpark Boulevard Chico (530) 894-3276

Nevin & Witt Insurance Services

6848 Skyway, Suite T Paradise (530) 327-7235

1600 Mangrove Avenue #195 Chico (530) 894-0111

Positive-I Dance & Circus Center

VANTREO Insurance Brokerage

Paradise Stronger

6294 Skyway Paradise (831) 747-4701

Heating & Air Conditioning Air Flow Mechanical Heating and Air Conditioning 11535 Wilder Rd Red Bluff (530) 988-5550 C-20 993203

Feather River Aire, Inc.

1650 Feather River Blvd.

Oroville (530) 567-7113 C-20 -1036985

Flores HVAC & Construction

2393 Durham-Dayton Highway Durham (530) 809-0058 CSL#: 787079

Hospitals Enloe Medical Center 1531 Esplanade Chico (530) 332-4585

Oroville Hospital

2767 Olive Highway Oroville (530) 533-8500

In Home Senior Care Home Instead Senior Care

2639 Forest Avenue Suite 110 Chico (530) 877-6100

Industrial Supply Spray Chem Chemical Co., Inc. 705 Keenan Court Durham (530) 895-3658 CSL#: 924388

2068 Talbert Drive #100 Chico (530) 895-1555

Jewelry Woodworths Jewelry

6265 Skyway Paradise (530) 877-7111 100507946-00001

Landscaping Baker’s Landscape Maintenance PO Box 1369 Magalia (530) 624-0253

Brush Masters

6211 Columbine Rd Magalia 530 720 9827, 530 721 2559, 916 548 5740

Fair Street Landscaping

2234 Park Avenue Chico (530) 343-7994

JR Landscaping & Lawn Services Oroville (530) 990-1016 CSL# 988096

PRO Aggregate Inc. 3668 Hicks Lane Chico (530) 342-8028

Lodging Best Western Paradise Hotel 5475 Clark Rd Paradise (530) 762-6051

Gold Country Casino & Hotel

4020 Olive Highway Oroville (530) 538-4560

Ponderosa Gardens Motel, Inc 7010 Skyway Paradise (530) 872-9094

Lumber

Mattresses

Foothill Mill & Lumber Company

Hudson’s Appliance Center

1698 Wagstaff Paradise (530) 877-3395

NorCal Lumber Company 4601 Bernice Ave Marysville (916) 936-7617

Management Consulting Gary Bess Associates, Inc.

2205 Meadow Creek Road Lincoln (530) 877-3426

Partner Zink Consulting

Magalia (626) 840-4438

Manufactured Homes JMS Sales, Inc.

5867 Queen Drive Paradise (530) 413-9621

Paradise Homes Inc. 635 Boquest Blvd.

Paradise (530) 717-8774 CSL#: 606775

Paradise Mobile Estates, LLC 1354 Elliott Road Paradise (530) 410-4563

Reliable Home Solutions

1025 Drever Street Suite B West Sacramento (877) 442-4403 CSL# 717846

RRA Builders

5923 Clark Road Suite A Paradise (530) 327-8494 CSL#: 1041473

Statewide Homes 7668 Skyway Paradise (530) 762-7344 DL1072111

Marketing Blue Flamingo Marketing

1222 Esplanade Avenue Chico (530) 588-0758

Explore Butte County 326 Huss Lane, Building E Chico (530) 918-4585

U.T.B. Studios

1267 Parque Drive Chico (415) 932-9891 BL21-000480

Massage Therapy Elements of Health 6407 Skyway Paradise (530) 451-6700

454 Pearson Road Paradise (530) 877-6312

Media Deer Creek Broadcasting, LLC 2654 Cramer Lane Chico (530) 345-0021

KIXE TV

603 N Market St Redding (530) 243-5493

Medical Butte County EMS 333 Huss Drive Suite #100 Chico (530) 891-4357

Paradise Medical Group, Inc. 6470 Pentz Road Paradise (530) 872-6650

Metal Buildings Metal Buildings Plus 2545 Oro Quincy Hwy Oroville (530) 712-7478

The Steel Builder

1351 Mangrove Ave Suite A Chico (530) 624-5777

Mobile Home Park Paradise Mobile Estates, LLC 1354 Elliott Road Paradise (530) 410-4563

Mortgage Companies Academy Mortgage 4208 Douglas Blvd Suite 300 Granite Bay (530) 680-4672

Priority Financial Group

6331 and 6333 Skyway Paradise (530) 332-8298

Notary Services Ridge Mobile Notary Magalia (530) 762-7239

Nurseries Deja Vu Gardens Galore Nursery 5424 Foster Road Paradise (530) 877-7341

Noble Orchard Company 7050 Pentz Rd. Paradise (530) 781-4784

Office Equipment Advanced Document Concepts 702 Nord Avenue Chico (530) 893-8711

Coastal Business Systems 888 Manzanita Ct Suite 120 Chico (530) 892-2146

Global Office, North 2275 Springfield Dr. Ste. 120 Chico (530) 520-2991

Ophthalmologists / Optometrist Ridge Eye Institute 5889 Clark Road Paradise (530) 877-2250

Ridge Eye Institute 5889 Clark Road Paradise (530) 877-2250

Orchards Noble Orchard Company 7050 Pentz Rd. Paradise (530) 781-4784

Painting MD Painting

6555 Skyway Road Paradise (916) 317-2708 CSL#: 750281

Professional Sunset Painting Co. Mortgage Associates 800 Penstemon Way P.O. Box 358 Magalia (530) 413-9673

Museums Gold Nugget Days Incorporated, Gold Nugget Museums PO Box 949 Paradise (530) 413-9129

The Depot Museum 5570 Black Olive Dr Paradise (530) 877-1919

Newspapers Paradise Post Chico ER

400 E. Park Ave. Chico (530) 877-4413

Chico (530) 680-8150 CSL#: 710962

Valley Ridge Painting Services 1580 Elliott Rd Paradise (530) 513-4924 CSL#: 948081

Parks Magalia Community Park 13917 South Park Drive Magalia (530) 413-9158

Paradise Recreation and Park District 6626 Skyway Paradise (530) 872-6393

September 2021 • Ridge Business Journal B-23

Photography Yowzers Graphics Gallery 774 Birch Street Paradise (530) 872-9500

Physical Therapy Pillsbury Physical Therapy, Inc. 6678 Clark Road Paradise (530) 876-1006

Plumbing Services Cardin Plumbing Paradise (530) 570-3669 CSL#: 528804

Earl’s Plumbing

2264 Park Avenue Chico (530) 872-7900 CSL#: 772565

Mr. Rooter Plumbing 9 Commerce Court Chico (530) 321-4203 CSL#: 933807

Smalley General Contracting Paradise (530) 521-5645 CSL#: 952967

Portable Toilet Rentals Alpine Portable Toilet Services LLC

2593 South 5th Avenue Oroville (530) 712-9230

Johnny on the Spot DBA Chico Septic 5050 Cohasset Rd Suite 70 Chico (530) 893-5687

Pregnancy Support Care Net of Paradise 6585 Clark Road #320 Paradise (530) 876-1113

Printing and Graphic Design A Stitch Above Embroidery & Shirt Printing 2050 Lincoln Street Oroville (530) 413-9887

Digital Print & Design

3851 Morrow Lane, Suite 1 Chico (530) 893-0995

Higman Graphics

2240 Saint George Lane, #5 Chico (530) 342-4229

Monkey Business

By Virtual Appointment Only.

Oroville (530) 413-5115 monkeybusiness.design/

Wilson Printing and Signs 730-B Main Street Chico (530) 877-8721

World Graphics

1388 Longfellow Ave Ste 10 Chico (530) 520-6475

Yowzers Graphics Gallery 774 Birch Street Paradise (530) 872-9500

Radio Stations Deer Creek Broadcasting, LLC 2654 Cramer Lane Chico (530) 345-0021

Real Estate American Homes and Land 5580 Almond Street Paradise (530) 413-0041

Better Homes and Gardens Real Estate Welcome Home 6141 Center Street Paradise (530) 961-3400

Better Homes and Gardens Real Estate Welcome Home 6141 Center Street Paradise (530) 961-3400

Better Homes and Gardens Real Estate Welcome Home -Magalia Branch 14154 Skyway #8 Magalia (530) 873-7640

C21 Select Group, Doriane Regalia P.O. Box 105 Magalia (707) 292-2211

Century 21 Select Inc Sue Mawer 5350 Skyway Road Paradise (530) 520-4094

Century 21 Select Real Estate Inc. 5428 Skyway Paradise (530) 571-7725

Century 21 Select Real Estate Inc., Mike Richards® 5428 Skyway Paradise (530) 864-9192

Olde Tyme Realty P.O. Box 104 Paradise (530) 876-8899

Olde Tyme Realty, Patty G. McKee, Realtor® Paradise (530) 518-5155

Paradise Association of Realtors 6161 Clark Road # 2 Paradise (530) 762-0053

RE/MAX of Paradise Real Estate 1001 Bille Road Paradise (530) 872-5880

Real Estate Professionals

205 Pearson Road Paradise (530) 872-1600

The Group Real Estate Co

5921 Clark Road Unit D Paradise (530) 783-9191

Recreation and Sports Explore Butte County 326 Huss Lane, Building E Chico (530) 918-4585

Magalia Community Park

13917 South Park Drive Magalia (530) 413-9158

Coldwell Banker C&C Properties, Inc. 7054 Skyway Suite #1 Paradise (530) 877-6244

DC Investments One LLC P.O. Box 1034 Paradise (530) 238-5264

JMS Sales, Inc.

5867 Queen Drive Paradise (530) 413-9621

Johnson Real Estate P.O. Box 370 Paradise (530) 877-7428

1132 Elliott Road Paradise (530) 876-1086

Meeho’s

6808 Skyway Paradise (530) 762-2591

Mountain Mike’s Pizza Paradise

6626 Clark Road Suite K Paradise (530) 872-1991

Nic’s

6256 Skyway Paradise (530) 413-9422

Retail Copeland Camp N Ride 5905 Clark Rd Paradise (530) 762-0610

Paradise Sports Cards & Memorabilia

5913 Clark Road Suite F Paradise (530) 566-4177 N5252679

Tractor Supply Co 6600 Clark Road Paradise (530) 872-3010

Roofing Byers’ Enterprises, Inc.

11773 Slow Poke Lane

Paradise Horsemen’s Grass Valley (530) 272-8272 Association 6705 Moore Road Paradise (530) 519-0455

CSL#:518784, LTC# A 11286

Paradise Recreation and Park District

P.O. Box 337 Paradise (530) 873-0744 CSL#: 650850

6626 Skyway Paradise (530) 872-6393

Paradise Rod & Gun Club, Inc. P.O. Box 1081 Paradise (530) 877-1345

Recycling & Waste Services

Northern Century 21 Select Recycling & Waste Real Estate, Susan G. Services, LLC Thomas 920 American Way 5428 Skyway Paradise (530) 518-8041

Maria’s Kitchen

Paradise (530) 876-3340 x2

Rental Property Paradise Lutheran Church 780 Luther Drive Paradise (530) 877-3549

Restaurants Dutch Bros. Coffee 6901 Skyway Paradise (530) 872-3194

Green Paradise Café on Wheels

Follow us on Facebook for Food Trailer Locations.

C&C Roofing Inc.

Powell Roofing, Inc.

43 Norfield Avenue #43 Chico (530) 892-1410 CSL#: 869919

RV space rental Paradise Moose Lodge #2227 5275 Skyway Paradise (530) 762-7066

Septic Installation & Service AGS Construction Services 1252 Wagstaff Road Paradise (530) 877-5929 CSL# 814908

Dobrich Septic Service, Inc. P.O. Box 974 Paradise (530) 873-0199 CSL# 1059314

Dobrich & Sons Septic Service P.O. Box 1681 Magalia (530) 873-9901 CSL#: 758026

M. Roethler General Engineering, Inc. 6449 Skyway Paradise (530) 809-6946 CSL#: 1059314

Magneson Tractor Service, Inc 1374 Keller Ln. Paradise (530) 961-3171 CSL#: 1034559

Paradise Sanitation Company, Inc. P.O. Box 3815 Paradise (530) 877-3207 CSL#: 1049870

Stan’s Septic

Magalia (530) 588-3981 CSL# 1025498, CA Septic Evaluator S-606

Shoes Bakers Birkenstock 691 Fir Street Paradise (530) 762-0640

Solar Power Byers’ Enterprises, Inc.

11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784

Revamp Solar Energy Magalia (530) 762-8299 CSL#: 1068160

Urban Design 4742 Skyway Paradise (530) 809-1079 CSL#: 893826

Specialty Retail A Stitch Above Embroidery & Shirt Printing 2050 Lincoln Street Oroville (530) 413-9887

Arbonne - Jenn Brooks, Independent Consultant Paradise (530) 864-1211

Green Garden Art P.O. Box 1041 Chico (530) 355-6315 holiday gifts Gifts Specialty Retail

Joy Lyn’s Candies 220 Pearson Road Paradise (530) 872-9167

Paradise Bikes 6282 Skyway Paradise (530) 877-3992

Paradise-Opoly LLC 675 Memorial Way Paradise (310) 717-9533

Paradise Sports Cards & Memorabilia

5913 Clark Road Suite F Paradise (530) 566-4177

Sporting Goods

Tax Service

Paradise (530) 872-1876

1267 Dale Way Chico (530) 514-1563 A9731 CSL#: 1073288

Matthews, Hutton & Warren, CPAs

M&S Wesley Tree Service

Fins, Fur and Feather Liberty Tax Service 6848 Skyway Suite V Sports 1520 Bader Mine Road Paradise (530) 876-8800

Tractor Supply Co 6600 Clark Road Paradise (530) 872-3010

Storage Self Service

Thrift Shops 2030 Park Ave. Chico (530) 891-5865

9100 Skyway Paradise (530) 872-1219

Clark Road Storage 1117 Noffsinger Lane Paradise (530) 877-6258

Five Star Mini-Storage

Tire Dealers and Distributors Les Schwab Tire Center

6308 Skyway Paradise (530) 877-2424

5821 Clark Road Paradise (530) 876-9999

Title Companies

Surveyors BCP-3D Inc

5921 Camino Lane #12 Paradise (888) 791-5520 BPELSG: LS 8154 (Casey Lowry)

Berkeley Construction Group 756 Gilman St Berkeley (510) 859-5800 CSL#: 1035024

Bidwell Title & Escrow Co.

145 Pearson Road Paradise (530) 877-6262

Mid Valley Title & Escrow Co. 6848 Skyway Suite D Paradise (530) 877-4471

Travel Agencies

Dunham Surveying, LLC 1354 Geneva Ave Yuba City (530) 923-1722

Paradise Travel 6779 Skyway Paradise (530) 872-0285

Travel Connection

LACO Associates

32 W 8th Ave, STE B Chico (707) 443-5053

Pasquini Engineering, Inc. 6221 Clark Rd. Paradise (530) 332-8311 BPELSG#: 46079

1530 Humboldt Rd, Ste 2 Chico (530) 877-6793

The Arc of Butte County

American Self-Storage

Lord’s Light Logging and Tree Service

6265 Skyway Paradise (530) 877-7111

Tree Service All Things Trees

5011 Ravelle Ct. Paradise (530) 570-4457 CSL#: 1073469, Arborist #WE11572A

5106 Cliffhanger Lane Paradise (530) 343-6809 CSL#: 935326, ISA#: WE8458BUM

North Fork Enterprises LLC Paradise (530) 990-0581 WE-13202AU

Utilities Comcast

1242 National Drive Sacramento 1-800- COMCAST

Paradise Irrigation District 6332 Clark Road Paradise (530) 877-4971

Pacific Gas & Electric Company 350 Salem Street Chico (530) 896-4289

Veterinarians Animal Hospital on the Ridge 1509 Wagstaff Road Paradise (530) 877-3000

Wildlife Sanctuary Barry Kirshner Wildlife Foundation 4995 Durham-Pentz Road Oroville (530) 533-1000

Yoga Positive-I Dance & Circus Center 6294 Skyway Paradise (831) 747-4701

Become a Paradise Chamber member!

All businesses, organizations and individuals with connections to the Paradise Ridge are welcome to join the Paradise Ridge Chamber of Commerce.

Membership is an investment in your community, local business, and your commitment to progress on the Ridge.

TO JOIN, Click “Join Today” on ParadiseChamber.com or find out more by visiting ParadiseChamber.com/ membership-benefits, or call (530) 877-9356.

24 September 2021 • Ridge Business Journal