Thesis presentation thin

THESIS PRESENTATION

By Noe Paparella

From the beginning...

MY THESIS INVOLVES THE CREATION OF A BRAND called 22/15 which involves a series of drawings that show bizarre monster-like characters. All of these characters are based on the various tenants that live in my building at 22 West 15th Street. By creating a variety of different characters, I was able to cover a range of personalities and stereotypes, which in turn created opportunities to experiment with illustrating a diverse assortment of characters with varying looks, genders, sexual

preferences and physical traits.

These were then assembled into a book to offer the viewers a catalogue of all the characters, with vectorized reproductions of the illustrations as well as descriptions (name, facts) indexed for the audience to easily read, understand and review each character.

The primary purpose for using true facts as a base for these characters was not only to showcase people in funny, painful, embarrassing and humiliating situations for the rest of us to laugh and be entertained by but also for

Thesis Statement

others to hopefully be able to relate in some way to these personalities and their actions.

Besides their decorative and entertaining purposes, I like to think of these drawings as a metaphor for the theme of fiction vs. non-fiction: how much remains true and how much do we recreate and readapt? In addition, these characters create a kind of fictional brand.

Each illustration was applied to an object related to the character’s identity or story.

The objects are marketable material allowing it to be of use as real life products. Moreover, the application of my drawings onto often non-paper surfaces allowed me to use a range of different materials as well as develop a strong pleasing visual identity for this fictional brand.

By applying the illustrations to a range of different yet somehow cohesive objects, it show the potential for the marketability of this range of characters as products within a real brand.

Writing Poetry New York Multi Culture Traveling

Illustrations Pen Drawings Line Art Alex Pardee Hayao Miyasaki Roger Hargreaves Branding Products Marketing Character Design Caricatures

Animation Motion Photography

Design Digital Art Typography Graphic Design

Book Design Comic Books Narrative Stories

Black and White

Humor Whimsicality Anomaly Odity

Secrets Taboo People Rumors Gossip Monsters

QUESTIONS What am I going to do for thesis?

Shut up.

INSPIRATION What past work inspires me most?

Character design.

INTERESTS What am I passionate about?

People.

FASCINATION What am I looking for?

Interesting people with stories worth telling.

IDEAS What are some ideas I have?

Creating a series of characters.

RESOURCES What am I looking for?

Interesting people with stories worth telling.

OBSERVATION What do I have?

Monster characters. Too many of them

WE ALL HAVE ONE OF THESE STORIES — POSSIBLY MORE THAN ONE. I’VE HAD MY FAIR SHARE OF ODD ROOMMATES AND SKETCHY LIVING SITUATIONS, BUT THE PEOPLE IN THIS BUILDING ARE LIKE NO OTHER. AND I AM GOING TO TELL THEIR STORY.

UNNAMED 3

UNNAMED 6

_Oldest and wisest doorman _Building’s drug dealer _Brings his own weed to Jamaica

_Works for Nasa _Invented his own mathematical formula _Has been found sleeping at Union Square

UNNAMED 1 _Youngest tennant _Hair way too long, body way too short _Known as ‘slim jim”’

UNNAMED 4 _Handsome dad _Used to be reffered as ‘the Italian Stalion’ _Settled with an uglo and now has a kid

UNNAMED 7

UNNAMED 5

UNNAMED 2 _Gay _Total peacock _Dresses like a 20 year old hypebeast _Has been trying to convert the doorman with two kids and wife into being gay for years

_Rather chubby gay man _Constantly talking about food _Lost his partner _Lives with his dog who looks more dead than his partner

Gathering Juicy Material pt.1

_Blonde roomate duo _Rude bitches _Only say hello when in presence of a man

UNNAMED 8 _Unemployed coke-head living off his parents’ money _Engaged to another tenant in the building _Broke off the engagement a few days before the wedding

UNNAMED 9 _Old lady _One of the richest tenants in the building _Gives least amount of money for holiday bonuses

UNNAMED 10 _Dramatic bitch _Dumped a few days before her wedding _Had already bought the dress

Unnamed 1

Unnamed 2

DISTINCTIVE FEATURES

DISTINCTIVE FEATURES

_Bald head _Thug clothes _You-know-he’sgay kind of gay _Constant smiles

_Long hair _Short in height _Skinny body _Big eyes

DISTINCTIVE FEATURES

DISTINCTIVE FEATURES

_Seriously good looking _Total DILF _He’s sexy and you know it _Tall and climable

_Plump man _Gray haired _Serious looking with a humorous twist

Unnamed 3

Unnamed 4

Unnamed 5

Unnamed 6

DISTINCTIVE FEATURES _Round all over _Always smily and warm _Very talkative _Always eating something _Loves to show off his bikini bod (not) during warm weather

DISTINCTIVE FEATURES _Messy hair _Constantly looks like he returned from space _Fist up!

DISTINCTIVE FEATURES _Stereotypical blondes _Girly girls _Oh and did I mention blonde?

DISTINCTIVE FEATURES _30ish years old fuckboy _Always welldressed _Long charming black hair

Unnamed 7

Unnamed 8

DISTINCTIVE FEATURES _Over-dressed _Over-dramatic _Over-annoying

DISTINCTIVE FEATURES _Impeccable blonde grandma hair _Her outfits probably cost more than my rent

Unnamed 9

Unnamed 10

UNNAMED 11

UNNAMED 16

_Reccurent drunk _Can’t hold his liquor _Found scrapping the elevator floor for any remaining McDonald’s french fries

_Australian guy _Dated both Unnamed 16 and Unnamed 1 _World record for dating the most girls in the least amount of time

UNNAMED 12 _Building’s youngest doorman _Unsatisfiable sexual appetite _Very uncomfortable living situation _Lives with the bipolar mother of his kids

UNNAMED 13 _Spanish tenant _Grows his own weed _Lives with his girlfriend but is quite famous for his occasional spur of infidelity

UNNAMED 14 _Recently movedin tenant _Very wealthy _Total cry baby _Known to make a scene when things do not go his way

UNNAMED 17 _Middle aged lady _Sex addict would be an understatement _Has no problem whatsoever talking about her sex life in great detail, even too much detail

UNNAMED 19 _Works as a porter in the building –Strong italian accent _Very nice but rather emptyheaded guy _Loves to hunt _Has received complaints for his lack of deodorant use

UNNAMED 15

UNNAMED 20

_Australian lady _Was dating/living with Unnamed 17 until he dumped her for Unnamed 1 _Ended up getting back together with Unnamed 17 aka her baby daddy

_Oldest doorman _Gambler, smoker, drinker, you name it _Often mistaken for a homeless person when he is not wearing his working clothes

UNNAMED 18 _Too fat, too furious _Stuck in his own appartment during Sandy as without power or elevators he could not fit in the staircase

UNNAMED 21 _Coolest tenant in the building _She is a dog

Gathering Juicy Material pt.2

Unnamed 11

Unnamed 12

DISTINCTIVE FEATURES _Funniest guy you will ever meet _Constant smiles _Still manages to look G even in his work clothes

DISTINCTIVE FEATURES _Fat and hungry

DISTINCTIVE FEATURES _Charming exotic looks _Muy caliente!

DISTINCTIVE FEATURES _He cries, he screams, he has money _#diva (not in a cute way)

Unnamed 13

Unnamed 14

Unnamed 15

Unnamed 16

DISTINCTIVE FEATURES _Tall and skinny _The modellooking girl you grew up to hate

DISTINCTIVE FEATURES _The modellooking guy you always wanted to date

DISTINCTIVE FEATURES _Looks like she just participate ina sexarathon

Unnamed 17

Unnamed 18

Unnamed 19

DISTINCTIVE FEATURES _Overweight _Large _Flabby _Paunchy _Potbellied _Beer-bellied _Heavyset _Fleshy _Big-boned _Tubby _Porky _Chunky _Pudgy _You get it

DISTINCTIVE FEATURES _Always rocking the “I don’t shower” look, (or is it not a look?)

DISTINCTIVE FEATURES _Dog _Walks on four legs, duh..

DISTINCTIVE FEATURES _If looking homeless was trendy he would be the most fashionable guy out there

Unnamed 20

Unnamed 21

22 West 15th Street Apt 12J New York, NY 10011 USA

Brand Logo

DREW PEACOCK Drew Peacock is a wannabe instagram #hypebeast who is all about #patterns and #tryingtohave sex with the doorman. #WAITHESNOTGAY?

ERIC SHUN Eric Shun has a sex drive that can’t be satisfied, despite his uncomfortable living situation with the mother of his children, he’s been know to dabble in some of the ladies in the building, while avoiding Drew Peacock’s invitation to send him a dick pic.

DYLAN WEED Dylan Weed, runner up in being one of the original three wise men is the building’s most prolific dealer. He says he would’ve brought baby the dankest bud.

BILL LEEAKE

CAL KLATOR

How many licks does it take to get to the center of Bill Leeake’s lollipop?

Just ask... When he isn’t eating, of course. His partner died, he eats to forget, I think?…

Cal Klator is a NASA experiment gone wrong. Or right? The professor / math wizard / positive affirmation coach sometimes sleeps at union square. I wonder if he yells, ‘‘Have a wonderful day!’’ to the pigeons too?

JUANA BEA & AYMA DOMMY Juana Bea & Ayma Dommy are the blonde bitch duo who are incapable of speaking to anyone unless in the presence of a man.

They were cursed in their teen years for wearing last season Gilly Hicks.

CHRIS P. NUGGET This one time, Chris P. Nugget having had a night of liberation-filled debauchery bought some delicious fries from the golden arches. He enjoyed those only after he’d scraped them off the elevator floor.

Class, ladies and gentlemen, class.

Captions

DARYL LECT Daryl Lect is on the verge of retirement and is doing the most. You drink?

He drinks more. You smoke? He smokes more. You gamble?

Ha! He’s lost it all by now. When he’s not actively doing the most he’s taking napnaps with Cal Klator at Union square.

PAPA WOOD Papa Wood aka the Italian Stallion is a total DILF. His record in the bedroom precedes him; though the uglo he now has a kid with is nothing to sneeze at.

HUGH DEMANN Hugh deMann is not good at many things. The few things he does well involve spending money that isn’t his, doing lines off of Tuesday special strippers, and breaking off engagementS after the bride’s already bought her Vera... ( The bride being Diane Toluvia )

DIANE TOLUVIA Diane Toluvia doesn’t have the shoulders for a strapless Vera anyway... You know the old saying, though! When one tenant dumps you ( Hugh deMann ), move on to the next one ( Barry D. Hatchett ), Right?

BARRY D. HATCHETT Barry D. Hatchett is Australia’s tallest rebounder (not as in basketball, but rather girls who’ve just been dumped).

He had a thing with Diane Toluvia but some baby mama drama brought him back together with Mel Keetehts.

When the universe speaks, it speaks.

KAY NEINE

MARION MONIE Marion Monie is that kind of old money, grand white woman who holds on to her dollars like a mother holding on to a newborn. She gave an oatmeal cookie when asked to contribute to the holiday bonus fund.

MEL KEETEHTS Mel Keetehts pulled some Jerry Springer type of magic, or whatever Australia’s Jerry Springer is, to get back together with Barry D. Hatchett. Got dumped? Easy, just get pregnant! Bam! Relationship saved.

Kay Neine is the building’s most beloved tenant.

She’s a bit lazy, yeah, but the girl does wonders with a plastic bottle. Oh right! And she’s a dog.

Hugh Mungous is such a size Hurricane Sandy didn’t bother moving him around. Word on the street is he’ll be playing Jupiter in this year’s ‘‘Planet on Ice’’ spectacular.

CODY PENDANT

BARRY SHMELLY

Cody Pendant is a grown man baby child whatever.

When mommy can’t fix ahis problems, you best believe grangran will have a tissue for his issue.

Barry Shmelly is an Italian hunter who always seems to smell like yesterday’s catch. He’s an accidental snitch, even though his scent, though I can’t imagine anyone wanting to give this snitch any stitches.

GIL T. AZELL Gil T. Azell has a Spanish green thumb that produces some of the finest weed the building’s ever tried to cover up with Febreze. His idea of a housewarming gift involves a J and blatant advances disregarding his girlfriend... It’s a one-sided open relationship, duh.

HUGH MUNGOUS

ARIEL HASSLE IVANA SUALO Ivana Sualo would have a boy scout’s badge in giving good head if there was one. Want to see her put a whole fist in her mouth?

Ariel Hassle is the pint-sized ( or liters since she’s French ) mastermind behind this whole thing.

She’s noticing it all behind her 3 feet ( meters, whatever ) of hair and fresh puff of tobacco vapes.

Final Book

LIST OF OBJECTS _Apron _Boxer _Candy _Chocolate _Cigarettes _Condom _Dog Toy _Flask _Jersey Shirt _Lollipop _Matches _Nail File _Oatmeal Cookie _Playing Cards _Puzzle _Rolling Paper _Skate _Soap _Thongs _Tissues _Wallet

STARTING OVER CUZ I’M DUMB.

The objects

_Lack of thinking _Did not consider the drawings in relevance to the objects _Not satisfied _Decided to redraw each character

When I actually had to use my brain

WEB VS. HANDMADE ORDERING ITEMS MATERIALS BRAND IDENTITY

PRINTING

BOOK AND GLOSSARY

PACKAGING

DISPLAY LAYOUT

Condom

Skate

Rolling Paper

Candy

Nail File

Boxer

Puzzle

Playing Cards

Flask

Wallet

Thong

Jersey

Apron

Cookie

Matches

Dog Toy

Tissue

Lollipop

Chocolate

Soap

Cigarettes