Issuu

BRAZIL

Avenida Jabaquara, 1.761 – Saúde CEP: 04045-901 – São Paulo – SP – Brazil Phone: 55 11 2764-4800 – Fax: 55 11 2276-1602

USA

PANROTAS International, Inc. 5706 NW 70th Avenue – Tamarac, FL 33321 Phone: 954 721-9450

PANROTAS Brazili an Overvi ew 2016/2017

w w w. p a n rot a s . c o m . b r

PANROTAS S O CI AL MEDI AS

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Capa Brazilian Overview 2016.indd 1

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02/06/2016 19:22:21

PANROTAS BRAZILIAN OVERVIEW 2016

PREPARE TO

FLY HIGHER Brazil and those who have worked in this industry for a long time, such as we at PAN ROTAS, who have been in this business for 42 years, are used to economic crises, but this time, the political instability added a different tone to a diff culty moment. The political changes that are taking place are expected to generate an improvement and strengthening of institutions and greater conf dence in the country by entrepreneurs and consumers. The recovery will be slow, but consistent, and being present and prepared for this time of recovery, which will be strong, is crucial. Even prior to the recent turn of events, the size of Brazil, even in crisis, cannot be forgotten or discarded by businesses and destinations from around the world. We are 50 million consumers in a market of 205 million Brazilians. We are the largest economy by far in Latin America. We are the world’s tenth largest tourist economy. We are a major granary of the world. We are rich in natural beauty and potential travelers, who are very connected and that will not stop traveling, a right that Brazilians feel they earned in recent years. Brazil is not only capitals and major cities. Make time to also visit the interior, where the growth in agribusiness is producing an increase in travel and the desire to travel. Also make time to visit the smaller cities that generate air and road travel around the country. The economist Ricardo Amorim said, “who wants to be relevant in the global market, has to be in Brazil.” I go even further and say: Brazilians want experiences and to travel around the world. They follow the global behavior change, value how they spend their money and are very loyal when their expectations are met. And, as they are very connected, they also share their experience with the other 200 million people in the country. So, stay with us in this moment of changes and enjoy the tips, statistics and exclusive data gathered in this edition of PANROTAS Brazilian Overview, a publication prepared especially for those who increasingly want to know, work and be partners of Brazil.

Count on us. José Guillermo Alcorta President of PANROTAS

PANROTAS BRAZILIAN OVERVIEW 2016

1 - ECONOMIC PANORAMA

50 MILLION CONSUMERS IN A MARKET WITH A POPULATION OF 205 MILLION. STILL A GREAT OPPORTUNITY TO INVEST IN THIS LARGE UNTAPED MARKET

NUMBER OF BRAZILIAN MILLIONAIRES

168,000

SEVERAL INSTITUTIONS ARE WORKING INDEPENDENTLY

AGAINST CORRUPTION

WITH A NEW GOVERNMENT IN PLACE, CONSUMER

CONFIDENCE IS RISING OVER AGAIN BRAZIL WILL GET BACK ON TRACK GRADUALLY

(2018 AND 2019)

9TH GLOBAL ECONOMY

(LARGEST ECONOMY IN LATIN AMERICA)

PANROTAS BRAZILIAN OVERVIEW 2016

05 ECONOMIC PANORAMA

BRAZIL’S GDP WAS

US$ 1.8 TRILLION IN 2015

MEXICO

US$ 1.14 TRILLION

ARGENTINA

US$ 585 BILLION

COLOMBIA

US$ 283 BILLION

CHILE

US$ 240 BILLION

VENEZUELA

US$ 239 BILLION

BRAZIL’S GDP AMOUNTS TO 50%

BRAZIL

OF ALL OF SOUTH AMERICA’S GDP

BRAZIL’S GDP IS 3 TIMES LARGER THAN ARGENTINA’S, AND MORE THAN 6 TIMES LARGER THAN COLOMBIA’S OR CHILE’S

ACCORDING TO WTTC, TH

BRAZIL IS THE 10 GLOBAL TOURIST ECONOMY, WITH US$ 56.3 BILLION IN CONTRIBUTION TO THE COUNTRY’S GDP

BRAZIL IS THE

SEVEN TH LARGEST

MARKET IN AUTOMOBILES ON

THE ROAD, behind China, USA, Japan, Germany, India and United Kingdom.

“IF YOU WANT TO BE RELEVANT IN THE GLOBAL ECONOMY, YOU HAVE TO BE IN BRAZIL” RICARDO AMORIM, BRAZILIAN ECONOMIST

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06 ECONOMIC PANORAMA

PANROTAS BRAZILIAN OVERVIEW 2016

LATIN AMERICA COUNTRIES - INFO GPD/2015

POPULATION

(IN US$ BILLIONS)

BRASIL

GDP GROWTH

3.5%

INFLATION

8.2%

UNEMPLOYMENT RATE

11%

INTEREST RATE

14%

EXHANGE RATE APPROX Â±

R$ 4

TO US$ 1

Mexico Argentina Colombia Chile Venezuela Peru Ecuador Cuba Dominican Rep. Guatemala Uruguay Costa Rica Panama Bolivia Paraguay El Salvador Honduras Nicaragua Haiti Suriname Guiana Belize

1,772,589 1,144,335 585,623 293,243 240,222 239,572 192,141 98,828 80,656 67,492 63,911 53,794 52,898 52,132 33,21 28,077 25,766 20,295 12,222 8,618 5,192 3,164 1,763

ARRIVALS* (IN US$ MILLIONS)

205,867,645 6.3 121,005,815 43,131,966 48,336,300 18,006,407 30,620,404 31,151,643 16,027,500 11,406,554 10,528,000 16,176,133 3,415,866 4,773,130 3,764,166 11,410,651 7,003,406 6,401,240 8,725,111 6,198,154 10,911,819 534,189 746,900 368,310

29.3 5.9 2.6 3.7 0.9 3.2 1.6 0.5 5.1 1.5 2.7 2.5 1.7 0.8 0.6 1.3 0.9 1.3 0.5 0.3 0.2 0.3

*International inbound tourists

PANROTAS BRAZILIAN OVERVIEW 2016

2 - WHERE IS BRAZIL SHOWING MORE GROWTH? AGROBUSINESS

WHILE BRAZILIAN GDP PLUNGED 3.8% IN 2015, THE AGROBUSINESS GDP

GREW ALMOST 2%

RETAIL CONSUMPTION TYPE OF CITY

PROJECTIONS FOR 2016:

GROWTH BETWEEN

TOTAL

(2010-2020)

1.8%

AND

2.2%

CAPITAL CITIES:

25% or US$ 33 billion

BRAZIL HAS AN IMPORTANT ROLE IN THE WORLD’S

METROPOLITAN AREAS:

AGROBUSINESS and it will grow further during the years

27% or US$ 35 billion INTERIOR CITIES:

47% or US$ 60 billion (source: IBGE)

ahead. With that in mind, PAY ATTENTION TO REGIONS SUCH AS

NORTH OF PARANÁ, INTERIOR OF SÃO PAULO, MATO GROSSO and WEST OF BAHIA. These are areas that are still developing and growth potential is a reality

BRAZIL PRODUCES MORE THAN 209 MILLION TONS OF GRAIN ANNUALLY. PART OF THIS PRODUCTION IS USED FOR DOMESTIC CONSUMPTION AND PART IS

DESTINED TO

THE INTERNATIONAL MARKET, MAINLY TO THE UNITED STATES, CHINA AND EU COUNTRIES. THE MAIN CROPS GROWN ARE COTTON, PEANUTS, RICE, BEANS, SUNFLOWER, CASTOR BE-

ANS, CORN, SOYBEANS, SORGHUM, OATS, CANOLA, RYE, BARLEY AND WHEAT

08 WHERE BRAZIL IS GROWING MORE

BRAZILIANS IN THE US 2010:

1.2 MILLION

2011:

1.5 MILLION

2012:

1.8 MILLION

(+34%) (+26%) (+19%)

2013:

2 MILLION

2014:

2.2 MILLION

2015:

1.1 MILLION*

(JAN-JUN)

(+15%) (+10%)

(+5,3%)

PANROTAS BRAZILIAN OVERVIEW 2016

EXPENDITURES IN INTERNATIONAL TRAVEL 1ST QUARTER 2016:

US$

3 BILLION

(R$ 11.4 billion)

EXPENDITURES IN INTERNATIONAL TRAVEL 2015: US$

17.36 BILLION

(R$ 57.8 billion)

EXPENDITURES IN INTERNATIONAL TRAVEL 2014: US$

25.57 BILLION

(R$ 59.4 billion)

EXPENDITURES IN TRAVEL TO THE US 2014: US$

12 BILLION

(R$ 28 billion)

EXCHANGE RATE

Source: US Department of Commerce/January 2016

2014: 2015: 2016:

2.34 US$ 3.33 US$ 3.80 US$

(FIRST 4 MONTHS)

*If this growth rate was the same in the second semester, we can expect that 2,3 million Brazilians visited the US last year

PANROTAS BRAZILIAN OVERVIEW 2016

3 - BRAZILIANS â€“ WHO ARE THEY? LOWER INCOME

FAMILIES, ON AVERAGE,

E CLASS

D CLASS

C CLASS

B CLASS

A CLASS

TOTAL

Income up to R$ 1.160/ monthly

from R$ 1,160 to R$ 1.740/ monthly

From R$ 1,740 to R$ 8,700/ monthly

From R$ 8,700 to R$ 14,500 monthly

More than R$ 14,500 monthly

SPEND MORE THAN THEY EARN, CONSEQUENTLY CREDIT HAS A KEY ROLE

FAMILIES (millions)

PARTICIPATION

100%

22%

17%

52%

TOTAL SPENDING (R$ bi)

2.670

163

198

1.379

381

549

PARTICIPATION

100%

52%

14%

21%

(R$ bi)

TOTAL INCOME

2.690

121

179

1.363

398

629

ACCESS TO CONSUMER GOODS

PARTICIPATION

100%

51%

15%

23%

(42)

(19)

(16)

IN ALLOWING GRATER

SAVINGS

(R$ bi)

Source: POF (IBGE)/FecomercioSP

7 OUT OF 10 BRAZILIANS

SAY THEY

LIKE TO TRAVEL.

THIS PERCENTAGE IS EVEN GREATER AMONG REGISTERED WORKERS

LOVE

ARE NDIFFERENT DISLIKE HATE

% THAT LIKES TO TRAVEL...

79 %

OF HIGHER INCOME EARNERS

80%

OF REGISTERED WORKERS

82%

OF PEOPLE BETWEEN THE AGES OF 18 AND 25

88%

OF PEOPLE WITH A COLLEGE DEGREE OR HIGHER

Source: Datapopular/PANROTAS Forum

PANROTAS BRAZILIAN OVERVIEW 2016

4 - OPPORTUNITIES AND TRENDS Recent research by Datapopular shows that only 30% of Brazilians used a travel agency or an OTA to purchase their travel. Among them 74% gave an “A” to the travel agencies services against 62% for the OTAs. Among regular or bad reviews, the OTAs have higher percentages than the traditional travel agencies. 30 million Brazilian who never traveled say they want to travel in the short time. Who they are:

EDUCATION

AGE FROM 18 TO 25

FROM 26 TO 35

FROM 36 TO 45

FROM 46 TO 59

FROM 60 TO 70

26% 24% 18% 23% 9%

FINISHED ELEMENTARY SCHOOL

54%

HIGH SCHOOL

36%

COLLEGE/ UNIVERSITY

REGION

10%

GENDER

46%

CLASS

48%

HIGH INCOME

26% 9% NORTH

8% NORTHEAST

MIDWEST

54%

SOUTHEAST

MIDDLE

SOUTH LOWER INCOME

16% 60% 24% SM

PANROTAS BRAZILIAN OVERVIEW 2016

Recent data from Google shows that, in 2016, because of the economic crisis, BRAZILIAN

ARE MORE SENSITIVE TO PRICE AND WHERE TO SPEND THEIR MONEY. The use of sites that compare prices and rates GREW 60% in the 1st quarter.

WANT VALUE FOR THEIR MONEY

BRAZILIANS , AND ARE LOOKING FOR GOOD OPPORTUNITIES.

THE SEARCH FOR PROMOTIONS AND OFFERS AT GOOGLE.

GREW 40%

Average advance

PURCHASE FOR A TRIP diminished

(from 3 to less than 2 months in some cases)

FAMILY TRIPS, ADDED VALUE, UNIQUE EXPERIENCES, LAST MINUTE OFFERS

KEY WORDS FOR TRAVEL ARE:

(SUCH AS INTERNATIONAL AIRFARES; IN ORDER TO STIMULATE TRAVEL AIRLINES ARE OFFERING LOWER FARES) AND STUDY

SHOPPING

IS IMPORTANT

(GOVERNMENT TAXES OVER

PRODUCTS SHOW THAT BRAZIL IS STILL IN THE

TOP 3 CATEGORIES

GLOBALLY), BUT IS NO LONGER THE MAIN PURPOSE OF THE TRIP.

AGENCIES OPERATORS ARE

TRAVEL AND TOUR

NOW MORE FOCUSED IN

BUILDING CUSTOMER LOYALTY WHILE DOING BUSINESS, CONSEQUENTLY YOUR EVENTS SHOULD FOLLOW THESE PATTERNS

Each year more than 240 thousand Brazilians will STUDY ABROAD (according to Belta â€“ Brazilian Educational & Language Travel Association)

CANADA, USA, AUSTRALIA, IRILAND, AND NEW ZEALAND ARE THE TOP DESTINATIONS

PANROTAS BRAZILIAN OVERVIEW 2016

5 - CORPORATE TRAVEL Corporate travel accounts for US$ 11.6 billion of Brazil’s economy and from 60% to 70% of domestic air tickets. In 2014, this number was US$ 12 billion. Data from Alagev, the main corporate travel managers association. TMCs under the Abracorp umbrella (another corporate travel association) sold US$ 3.5 billion in 2015 (-2.6%)

6 - INTERNET Even with the downturn in some sectors of the Brazilian economy, overall the country offers good business opportunities in specific areas. The country’s hosting of the Summer Olympics (August, in Rio de Janeiro) – has generated interest from tourists and business people of different countries to Brazil. In terms of consumption, certain markets are still hot in Brazil. The sale of mobile phones remains high throughout the country, with 257.8 million handsets in use in late 2015. The number of Internet users in Brazil has reached more than half the country’s population. In 2015, Internet users totaled 55% of citizens over 10 years of age, or 95.4 million people.

PANROTAS BRAZILIAN OVERVIEW 2016

7 - TRAVEL INDUSTRY

BRAZIL, according to WTTC, is ranked 10th in the world tourism economy (U$ 56,3 billion).

Brazil employs approximately 7.5 million people in tourism. THE TOP FIVE COUN TRIES THAT SEN T MORE TOURISTS TO THE UN ITED STATES, with 2.36 MILLION PEOPLE, a 4.4% increase in Brazil f nished 2015 within

relation to 2014. The leaders of the list are Canada, Mexico, United Kingdom and Japan. IN COMPARISON TO 2015 THE QUANTITY OF DOMESTIC FLIGHTS IN BRAZIL DECREASED BY 10.2% IN 2016. THE INTERNATIONAL MARKET SHOWS A DECREASE OF 6.1% IN THE NUMBER OF FLIGHTS TO BRAZIL. SM

14 TRAVEL INDUSTRY

There are 9

BRAZILIAN AIRLINES and 38 FOREIGN AIRLINES

PANROTAS BRAZILIAN OVERVIEW 2016

> BRAZIL HAS 10,050 LODGING FACILITIES.

operating in Brazil. Among the Brazilian companies, we highlight four that have achieved, individually, more

AT THE END OF 2015, THE BRAZILIAN

airlines ﬂeets

reached a count of 537 aircrafts, an

than 1% of domestic

increase of 2.1%

market share (in

from the numbers shown in the previous year.

terms of RPK), which together accounted for 99% of passengers in this segment. They are

GOL, LATAM, AZUL and AVIANCA.

SÃO PAULO (Guarulhos and Viracopos/Campinas) ACCOUNTS FOR 63% OF INTERNATIONAL TAKEOFFS.

20 LARGEST BRAZILIAN AIRPORTS

The

were responsible for 70% of domestic flights departures. Of these, seven are in the Southeast, four in the Northeast, four in the Midwest Region, three in the Southern Region and two in the North. The two airports with the highest number of takeoffs were Guarulhos and Congonhas, which together accounted for 18.25% of domestic flight landings.

THERE ARE MORE THAN 11,000 TRAVEL AGENCIES, TOUR OPERATORS AND CONSOLIDATORS IN BRAZIL (3,200 are members of Abav)

PANROTAS BRAZILIAN OVERVIEW 2016

15 TRAVEL INDUSTRY

NATIONAL AND INTERNATIONAL

TOURISM EVENTS PANROTAS EVENTS

FORUM PANROTAS 2017 – March 13 and 14, at the Grand Hyatt Sao Paulo. The main Forum for travel leaders in Brazil and Latin America. This event gathers 1,400 leading executives for two days of intense activities, and brings speakers from Brazil and abroad to share their knowledge and experiences in debates, panels and lectures. These yearly events were introduced by PANROTAS in 2003. PANROTAS NEXT – Regional events for the travel industry that during 2016 will take place in Rio Grande do Sul (Porto Alegre and Caxias do Sul), Bahia (Salvador and Porto Seguro), Paraíba (João Pessoa), Mato Grosso (Cuiaba) and Sao Paulo (Ribeirão Preto). See the full schedule at www.panrotas.com.br/next.

REGIONAL TRADE SHOWS

ABAV PARANA TRADE SHOW – Promoted by Abav Parana, every March, in Curitiba AVIESP – Focuses mainly on the travel agents from the interior of São Paulo State.

2017 edition will be held in March (30, 31), in Campinas (SP).

IMPORTANT TRADE SHOWS WTM LATIN AMERICA – Fifth

edition will be held at Expo Center Norte, São Paulo, April 4 & 5, 2017. HIGHLIGHTS: focused on business meetings, alliance with Braztoa and Alagev and the participation of a great number of international exhibitors

AVIRRP – Another fair for the travel agents of São Paulo State. The 20th edition will be held in Ribeirao Preto, August 5-6, 2016 BNT MERCOSUL – Focus on the Mercosul markets. Held yearly in May, in Santa Catarina (South of Brazil)

JOÃO PESSOA TOURISM FESTIVAL – October 21-22, 2016 in João Pessoa (Paraiba - Northeast of Brazil)

GRAMADO FESTIVAL – November 3-6, 2016 in Gramado (South of Brazil)

NICHE EVENTS

ADVENTURE SPORTS FAIR – October 12-16, 2016 at the São Paulo Expo (São Paulo) TRAVELWEEK SÃO PAULO BY ILTM – Luxury travel. In 2017, it will take place

ABAV EXPO – 44th edition will take

April 25 thru 28 in São Paulo

place at Expo Center Norte, Sao Paulo, September 28-30, 2016. HIGHLIGHTS: main tourist event in Brazil, has alliances with Braztoa, Air Tkt, Aviesp, Abracorp and other associations

workshops in São Paulo, Campinas and Rio de Janeiro.

LACTE – Corporate travel. Held in São Paulo, organized by Alagev, takes place every February VISIT USA – Occurring every year in April, the US Commercial Service promotes

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16 TRAVEL INDUSTRY

PANROTAS BRAZILIAN OVERVIEW 2016

TIPS ON HOW TO DO BUSINESS

WITH BRAZILIANS 1.

ALWAYS HAVE websites, apps and brochures IN PORTUGUESE 2. OFFER UNIQUE EXPERIENCES and added value to regular prices and packages FREE breakfast and wi-ﬁ are highly appreciated

4. SPECIAL INTERESTS, such as sports (marathons, bike tours, surf, tennis), luxury travel, spiritual enhancement, wine and food and LGBT are growing trends MICE IS ALSO GROWING, despite the slowdown in corporate travel FACILITATE PAYMENT (Brazilians love to pay in many installments) work with travel agencies and tour operators on special conditions INCLUDE offers, promotions, good deals, benefits and discounts in your ads and communication pieces BRAZILIANS ARE HIGHLY CONNECTED: Instagram, Twitter, Snapchat and, of course, Facebook are efficient ways to find them

5. 6. 7. 8.

9. Visa is a concern but will not be an impediment for

travel. FACILITATE THE VISA PROCESS and they will come to you. Brazilians LOVE TO TRAVEL with friends, family and loved ones, but the single travel market is growing a great deal, especially to LARGE CITIES and ADVENTURE DESTINATIONS, where they can join and meet other people from all over the world

10.

PANROTAS BRAZILIAN OVERVIEW 2016

17 TRAVEL INDUSTRY

MAIN

PLAYERS

TRAVEL AGENCIES There are more than 11,000 travel agencies in Brazil, which need to be registered with our Ministry of Tourism. Free lancers and home based agencies are also growing, and they issue their tickets with consolidators, OTAs or tour operators. Abav is the main associa¬tion of travel agencies, with 3,200 members.

CORPORATE TRAVEL AGENCIES/ TRAVEL MANAGEMENT COMPANIES They account for 60% to 70% of all domestic air tickets sales in Brazil. They also dedicate some portion of sales for leisure travel, especially for their accounts. Leading companies inclu¬de Alatur JTB, BCD Travel, Carlson Wagonlit, Copastur, Flytour Amex, Kontik, Maringa and Tour House, among others. Main association is Abracorp.

TOUR OPERATORS CVC is the largest tour operator in Brazil, accounting for more than 4 million passengers and US$ 1.56 billion in sales (20% through other travel agencies, and 80% through its 1,000 stores and website). Still, the Brazilian market has space for other traditional tour operators (such as Agaxtur, New Age, RCA, Schultz, Trend, Trade Tours and Visual), some linked to important travel companies (such as Latam Travel, former Tam Viagens, Flytour Viagens, Azul Viagens, 55 Destinos/Alatur JTB Group and Orinter Tour & Travel), or focused on niches (CI, Primetour, Teresa Perez Tours). Braztoa is the main association. See full list of tour operators at page 35.

CONSOLIDATORS Mainly, they oﬀer credit for travel agencies who cannot book directly with airlines. Biggest players are Rextur Advance (part of CVC Group); Flytour Gapnet (merger between two groups, that also have a TMC, two tour operators and chain of travel agencies, among other companies); Esferatur (also owns Orinter Tour & Travel); and Ancoradouro (operating mainly in the interior of Sao Paulo). Other players include High Light (strong in Rio de Janeiro), Conﬁança (North and Central Brazil), Skyteam (South of Brazil), BRT (South), TC World/CNT (alliance with Trend) and Sakuratur (Asia market). Air tickets make up 90% of their sales, but consolidators are investing in car rental and hotels, in addition to travel insurance (always for the travel agent).

OTAS Decolar.com (who received an investment from Expedia), Hotel Urbano (received investment from Priceline Group), Viajanet and Submarino Viagens (part of CVC Group) are the main players. Expedia.com, Hotels. com, Booking.com, Trivago and Egencia are also in Brazil. For the travel industry (travel agencies and tour operators), Trend and Hoteldo are among players who have invested a great deal in new tools.

TRAVEL MANAGERS Alagev and TMG are the main associations for travel managers (or travel service buyers) from big companies established in Brazil.

PANROTAS BRAZILIAN OVERVIEW 2016

OFFICIAL INFORMATION RORAIMA AMAPÁ

AMAZONAS

PARÁ

CEARÁ

MARANHÃO

PARAÍBA

PIAUÍ

PERNAMBUCO

ACRE RONDÔNIA

ALAGOAS SERGIPE

TOCANTINS MATO GROSSO

RIO GRANDE DO NORTE

BAHIA

BRASÍLIA

Federative Republic of Brazil GOVERNMENT SYSTEM Federal Presidential Republic PRESIDENT: Michel Temer OFFICIAL NAME

GOIÁS MINAS GERAIS

MATO GROSSO DO SUL

(President Dilma Rousseﬀ is away, awaiting the ﬁnal process of her impeachment judgment)

SÃO PAULO

RIO DE JANEIRO

PARANÁ

CAPITAL Brasilia

LANGUAGE Portuguese

ESPÍRITO SANTO

SANTA CATARINA RIO GRANDE DO SUL

LOCATION South

America AREA 8.516 million km² – 3.288 million mi² POPULATION 205,867,645 CITIES 5,570 DIVISION: Brazil is divided into ﬁve regions with 26 states plus the Federal District MAJOR CITIES São Paulo, Rio de Janeiro, Porto Alegre, Belo Horizonte, Fortaleza, Recife, Salvador, Curitiba, Florianopolis, Manaus and Brasilia OFFICIAL TIME ZONE GMT-3 (GMT-2 daylight saving time) INTERNET TERMINOLOGY .br INTERNATIONAL DIALING CODE +55 LIFE EXPECTANCY 75.2 years OFFICIAL WEBSITE www.brasil.gov.br and www.turismo.gov.br (for Tourism)

PANROTAS BRAZILIAN OVERVIEW 2016

NATIONAL

BRAZILIAN

REGIONS

NORTH

HOLIDAYS 2016 September 7

Independence Day – Wednesday

Formed by the states of Roraima, Acre, Amapá, Amazonas, Pará, Rondônia and Tocantins. It is located between the Guiana Massif to the north; the Central Plateau to the south; Andes in the west; and the Atlantic Ocean, northwest. Its territorial extension is 3,853,397.2 square kilometers, THE LARGEST REGION OF BRAZIL, corresponding to approximately 42% of the country. It has a population of approximately 17.7 million. MAJOR CITIES: MANAUS and BELÉM.

Nossa Senhora Aparecida (Our Lady of Aparecida) – Wednesday

MIDWEST

November 15

Formed by the states of Goiás, Mato Grosso, Mato Grosso do Sul and the Federal District. Its Area is 1,604,850 km², occupying approximately 18.8% of Brazil’s territory, the second largest land area among Brazilian regions, second only to the Northern Region. The total population of the Midwest is 15,624,556 inhabitants, whose POPULATION DENSITY IS 9.7 PEOPLE PER SQUARE KILOMETER. MAJOR CITIES: BRASILIA and GOIANIA.

SOUTH Formed by the states of Santa Catarina, Paraná and Rio Grande do Sul. It has a land area of 576,409.6 SQUARE KILOMETERS. Its population is estimated at 29.4 million inhabitants. MAJOR CITIES: PORTO ALEGRE, CURITIBA and FLORIANÓPOLIS.

NORTHEAST Formed by the states of Maranhão, Piaui, Ceara, Rio Grande do Norte, Paraiba, Pernambuco, Alagoas, Sergipe and Bahia. Its area is 1,554,257 km². It houses a population of about 56,861,532 inhabitants. THE LARGE NUMBER OF COASTAL CITIES contribute to the development of tourism in the region. MAJOR CITIES: SALVADOR, RECIFE, FORTALEZA and NATAL.

SOUTHEAST

October 12

November 2

All Souls Day – Wednesday

Proclamation of the Republic – Tuesday

December 25

Christmas – Sunday

2017 January 1st

World Day of Peace - Sunday

February 27-28

Carnival - Monday-Tuesday

April 14

Holy Friday - Friday

April 21

Tiradentes – Friday

May 1st

Labor Day – Monday

June 15

Corpus Christi – Thursday

Formed by the states of Espírito Santo, Minas Gerais, São Paulo and Rio de Janeiro, is located in the highest part of the Atlantic Plateau, with the mountains of Mantiqueira, do Mar and do Espinhaço. Its land area is 924,511.3 square kilometers. It houses a population of 86,288,612 inhabitants, accounting for approximately 41% OF THE BRAZILIAN POPULATION. MAJOR CITIES: SÃO PAULO, RIO DE JANEIRO and BELO HORIZONTE.

PANROTAS BRAZILIAN OVERVIEW 2016

ASSOCIATIONS

BRAZILIAN TOURISM INDUSTRY

MAIN ASSOCIATIONS

ABAV

AIRTKT

Brazilian Association of Travel Agencies www.abav.com.br

Air Ticket Consolidators www.airtkt.com.br

ALAGEV

ABIH

Latin American Association of Corporate Travel Managers www.alagev.org

Brazilian Association of the Hotel Industry www.abih.com.br

AVIESP

ABR-RESORTS BRASIL

Brazilian Association of Resorts www.abr-resortsbrasil.com.br

ABRACORP

Brazilian Association of Corporate Travel Agencies (TMCs) www.abracorp.org.br

BELTA

Brazilian Educational and Language Travel Association www.belta.com.br

BITO

Brazilian Incoming Travel Organization www.bito.com.br

Association of Independent Travel Agencies of the Interior of São Paulo State www.aviesp.com.br

BRAZTOA

AVIRRP

CLIA ABREMAR BRASIL

Association of Travel Agencies of Ribeirão Preto and Region www.avirrp.com.br

Brazilian Tour Operators Association www.braztoa.org.br

Brazilian Association of Maritime Companies Representative www.abremar.org.br

CNC

National Confederation of Commerce of Goods, Services and Tourism www.cnc.com.br

FBHA

Brazilian Federation of Hotels and Gastronomy www.fbha.com.br

FOHB

Forum of Brazil Hotels Operators www.fohb.com.br

UNEDESTINOS

National Union of CVBs and Destinations Entities www.unedestinos.com.br

COUNTRIES THAT DO NOT REQUIRE VISAS FOR BRAZILIANS: Albania Andorra Antigua and Barbuda Argentina Austria Bahamas Barbados Belgium Bolivia Bosnia and Herzegovina Botswana Bulgaria Chile Colombia Costa Rica Croatia Cyprus Czech Republic Denmark Ecuador El Salvador Estonia Fiji

Finland France Georgia Germany Granada Greece Guatemala Haiti Honduras Hong Kong Hungary Iceland Ireland Israel Italy Latvia Liechtenstein Lithuania Luxembourg Macau Malaysia Maldives Malta

Mexico Micronesia Montenegro Morocco Namibia Nauru Netherlands New Zealand Nicaragua Norway Palau Palestine Panama Paraguay Peru Poland Portugal Russia Samoa Serbia Seychelles Singapore Slovakia

Slovenia South Africa South Korea Spain St. Lucia St. Martin St. Vincent and Grenadines Suriname Sweden Switzerland Thailand Tonga Trinidad and Tobago Tunisia Turkey Tuvalu Ukraine United Kingdom Uruguay Vatican Venezuela Source: Itamaraty (April 2016)

PANROTAS BRAZILIAN OVERVIEW 2016

8 - AIRLINE MARKET We estimate that the sales of international AIR TICKETS in Brazil in 2015 reached US$ 4.54 billion. In 2014 the amount was

US$ 5.8 billion

GOOD NEWS FOR 2016:

the number of international ticket sales is still down (-8%), but the RATES ARE LOWER THAN IN 2015 (-20%). IF TOTALING SALES IN DOLLARS, SALES ARE DOWN BY 25%,, but the airlines compensate this loss with the higher exchange rate for the real. Average tickets prices fell 25% in 2015 (in dollars).

SÃ£o Paulo accounts for 60% TO 70% OF ALL INTERNATIONAL AIRLINE TICKETS SOLD in Brazil Followed by: Rio de Janeiro Rio Grande do Sul Minas Gerais Parana Santa Catarina Mato Grosso Brasilia Pernambuco Goias

96.2 million airline trips were taken in 2015 inside Brazil (domestic)

Brazilian airlines account for 30% OF ALL INTERNATIONAL PASSENGER AIR TRANSPORTATION FROM/TO BRAZIL

Only 30% of all 205 million Brazilians have ever traveled by plane SM

22 A I R L I N E MA R K ET

COUNTRIES AND TOTAL FLIGHTS OUT OF BRAZIL ARGENTINA UNITED STATES CHILE PORTUGAL PANAMA PERU URUGUAY SPAIN FRANCE GERMANY COLOMBIA PARAGUAY BOLIVIA ITALY UAE ENGLAND MEXICO SOUTH AFRICA NETHERLANDS CANADA DOMINICAN REP. SWITZERLAND ANGOLA QATAR TURKEY FRENCH GUIANA CURAÇAO SINGAPORE SOUTH KOREA ETHIOPIA MOROCO SURINAM CABO VERDE CHINA BARBADOS VENEZUELA TOTAL

270 200 87 68 66 43 42 37 35 31 31 26 22 22 21 21 15 13 12 10 9 9 7 7 7 6 3 3 3 3 3 3 2 2 1 1 1141

PANROTAS BRAZILIAN OVERVIEW 2016

BRAZILIAN AIRPORTS TOTAL NUMBER OF FLIGHTS AND SEATS AVAILABLE (WORLD) DESTINATION

FLIGHTS

% LANDING

SEATS

% SEATS

São Paulo - GRU

704

61,70%

161.444

64,04%

Rio de Janeiro - GIG

243

21,30%

53.906

21,38%

Brasília - BSB

3,51%

7.916

3,14%

Porto Alegre - POA

2,37%

4.051

1,61%

Belo Horizonte - CNF

1,58%

3.224

1,28%

São Paulo/Campinas - VCP

1,58%

4.896

1,94%

Salvador - SSA

1,40%

3.669

1,46%

Belém - BEL

1,23%

2.301

0,91%

Manaus - MAO

1,14%

1.384

0,55%

Recife - REC

1,14%

2.728

1,08%

Fortaleza - FOR

1,05%

2.803

1,11%

Florianópolis - FLN

0,61%

1.246

0,49%

Curitiba – CWB

0,44%

480

0,19%

Foz do Iguaçu - IGU

0,44%

720

0,29%

Natal - NAT

0,35%

967

0,38%

Maceió - MCZ

0,09%

178

0,07%

Porto Seguro - BPS

0,09%

178

0,07%

1.141

100,00%

TOTAL

252.091 100,00%

Source: PANROTAS

PANROTAS BRAZILIAN OVERVIEW 2016

23 AIRLINE M A R KET

The

ﬁfth largest country in the world, with 8.5 billion Km²; it is a continental

country. NON-STOP CROSS-COUNTRY FLIGHTS MAY TAKE UP TO 4 TO 5 HOURS; plus at least 4 more hours to get to the United States. A ﬂight to the US leaving from Guarulhos (SP), takes 9 hours on average. To Miami, about 8h; New York, 9h; Dallas, 10h30m; Los Angeles, 12h. From Manaus (north of Brazil) or from the Northeast, ﬂights to Miami are shorter, from 5 to 6h.

GOL

35 million

LATAM

31.4 million

AZUL

DOMESTIC PASSENGERS

DOMESTIC

8 million DOMESTIC

+ 2 million

+ 5 million

+ 400 thousand

20.2 million

AVIANCA

INTERNATIONAL INTERNATIONAL INTERNACIONAL

Brazilian airlines international alliances:

GOL: Delta Air Lines, Air France, KLM, Aeromexico LATAM (former Tam): American Airlines, Iberia, British Airways, Oneworld AZUL: United Airlines, Tap Portugal AVIANCA: Avianca International, Star Alliance

Latam Brazil accounts for 50% of Latam Airlines, which operates in all of Latin America

PANROTAS BRAZILIAN OVERVIEW 2016

8.1 USA-BRAZIL AIR CONNECTION WEEKLY OFFER BY ORIGIN AND DESTINATION

FLIGHTS

ATLANTA 14

USA to BRAZIL

HOUSTON 14

NEW YORK

DESTINATIONS:

RIO DE JANEIRO, SÃO PAULO

7 FLIGHTS

FLIGHTS

CHICAGO 7 FLIGHTS

DESTINATIONS:

SÃO PAULO

DALLAS 7 FLIGHTS

DESTINATIONS:

SÃO PAULO

DETROIT 3 FLIGHTS

DESTINATIONS:

SÃO PAULO

FLIGHTS

LOS ANGELES 10 FLIGHTS

DESTINATIONS:

SÃO PAULO

ORLANDO 21 FLIGHTS

DESTINATIONS:

SÃO PAULO

BRASÍLIA, SÃO PAULO**

MIAMI 70

WASHINGTON 5

FLIGHTS

DESTINATIONS:

BELÉM, BELO HORIZONTE, BRASÍLIA***, FORTALEZA, MANAUS, RIO DE JANEIRO, SÃO PAULO

SÃO PAULO

FORT NEW YORK (JFK) LAUDERDALE 35 7 FLIGHTS

(EWR)

FLIGHTS

DESTINATION:

DESTINATIONS:

SÃO PAULO

RIO DE JANEIRO, SÃO PAULO

TOTAL USA to BRAZIL 200 FLIGHTS

PANROTAS BRAZILIAN OVERVIEW 2016

WEEKLY OFFER BY ORIGIN AND DESTINATION

FLIGHTS

BELEM 2 FLIGHTS

DESTINATIONS:

MIAMI

BELO HORIZONTE 3 FLIGHTS

DESTINATIONS:

MIAMI

BRASILIA 13 FLIGHTS

BRAZIL to USA

RIO DE JANEIRO 40

SAO PAULO 134 FLIGHTS DESTINATIONS:

FLIGHTS

DESTINATIONS:

ATLANTA, HOUSTON, MIAMI, NEW YORK(JFK)

ATLANTA, CHICAGO, DALLAS, DETROIT, FORT LAUDERDALE, HOUSTON, LOS ANGELES, MIAMI, NEW YORK(JFK), NEW YORK(EWR), ORLANDO, WASHINGTON

TOTAL BRAZIL to USA 200 FLIGHTS Source: PANROTAS - April/2016 * Accounted only non-stop ﬂights. Other frequencies are not accounted in order to avoid duplicity in the number of total ﬂights. ** Guarulhos and Viracopos (Campinas) airports. ***Brasília/Miami, six times a week with Tam, canceled effective September/2016

DESTINATIONS:

MIAMI

FORTALEZA 2

MARKET SHARE

(SEATS) BRAZIL - USA

Belo Horizonte 1,29% Brasília 5,04% Fortaleza 0,87%

Belém 0,87%

Manaus 1,51%

FLIGHTS

DESTINATIONS:

MIAMI

MANAUS 6 FLIGHTS

DESTINATIONS:

MIAMI

Rio de Janeiro 19,03%

São Paulo 71,37%

Source: PANROTAS - April/2016 * Accounted only non-stop ﬂights. Other frequencies are not accounted in order to avoid duplicity in the number of total ﬂights. ** Guarulhos and Viracopos (Campinas) airports.

PANROTAS BRAZILIAN OVERVIEW 2016

REPRESENTATIVES

USA DESTINATIONS AND THEME PARKS WITH OFFICES OR

REPRESENTATIVES IN BRAZIL BRAND USA CONTACT: Jennifer Risi (New York) E-MAIL: jennifer.risi@ogilvy.com CONTACT: Renata Saraiva (São Paulo) E-MAIL: renata.saraiva@ogilvy.com PHONE: 55 (11) 3065-6112 CONTACT: Carolina Cordioli (São Paulo) E-MAIL: carolina.cordioli@ogilvy.com PHONE: 55 (11) 3065-6033

www.thebrandusa.com

CALIFORNIA

SAN FRANCISCO CONTACT: Allan Colen PHONE: 55 (11) 5073-4630 E-MAIL: allan.colen@smi.net.br CONTACT: Newton Vieira PHONE: 55 (21) 2517-4805 E-MAIL: newton.vieira@smi.net.br

www.sanfrancisco.travel/pt

VISIT CALIFORNIA CONTACT: Juliana Baraldi PHONE: 55 (11) 3060-3149 E-MAIL: juliana.baraldi@visitcali-

fornia.com.br www.visitcalifornia.com.br www.edelman.com.br

COLORADO CONTACT: Luiz Moura PHONE: 55 (11) 5185-8715 E-MAIL: luiz.moura@itms.net.br

www.itms.net.br

GREATER FORT LAUDERDALE CONTACT: Marina Barros PHONE: 55 (11) 3159-0765 E-MAIL: mbarros-broward@

doubleem.com.br www.sunny.org

GEORGIA

State of Georgia CONTACT: José Madeira Neto PHONE: 55 (11) 3051-7208 E-MAIL: brazil@georgia.org and

jmadeira@riverglobal.net www.georgia.org

GREATER MIAMI Convention & Visitors Bureau

CONTACT: Daniela Bergamini PHONE: 55 (11) 3171-3899 E-MAIL: danielabergamini@

imaginadora.com.br www.miamibeaches.com www.imaginadora.com.br

KENNEDY SPACE CENTER CONTACT: Juanita Ariza PHONE: 55 (11) 3230-2510 E-MAIL: jariza@tmlatinamerica.com

www.kennedyspacecenter.com www.tmlatinamerica.com

KISSIMMEE CONTACT: Luiz Moura PHONE: 55 (11) 5185-8715 E-MAIL: luiz.moura@itms.net.br

www.itms.net.br

LAS VEGAS CONVENTION AUTHORITY CONTACT: Maria Camilla Condomí

Alcorta PHONE: 55 (11) 3214-7500 E-MAIL: mariacamilla@

interamericanetwork.com www.lasvegas.com www.interamericanetwork.com

LEGOLAND/ MADAME TUSSAUDS/ ORLANDO EYE/ SEA LIFE CONTACT: Cibele Moulin PHONE: 55 (11) 3214-7500 E-MAIL: cibele@

interamericanetwork.com www.legoland.com/ﬂorida www.madametussauds.com/ orlando www.oﬃcialorlandoeye.com www.interamericanetwork.com

LOS ANGELES TOURISM & CONVENTION BOARD CONTACT: Ana Maria Donato PHONE: 55 (11) 3171-3899 E-MAIL: anadonato@imaginadora.

com.br www.discoverlosangeles.com www.imaginadora.com.br

NAPLES, MARCO ISLAND & EVERGLADES CONTACT: Lizandra Pajak PHONE: 55 (11) 4063-8897 E-MAIL: lpajak@aviareps.com

www.aviareps.com www.paradisecoast.com.br

NEVADA TOURISM COMISSION CONTACT: Jason Schulke PHONE: 55 (11) 3151-5357 E-MAIL: jason@wolfpropaganda.

com.br www.travelnevada.com.br www.wolfpropaganda.com.br

28 REPRESENTATIVES

PANROTAS BRAZILIAN OVERVIEW 2016

NYC & COMPANY

VISIT TAMPA BAY

interamericanetwork.com www.nycgo.com www.interamericanetwork.com

com.br www.visittampabay.com

CONTACT: Cibele Moulin PHONE: 55 (11) 3214-7500 E-MAIL: cibele@

NEW ORLEANS

CONTACT: José Madeira Neto PHONE: 55 (11) 3051-9080 E-MAIL: jmadeira@riverglobal.net

DISCOVER THE PALM BEACHES CONTACT: Lizandra Pajak PHONE: 55 (11) 4063-8897

E-MAIL: lpajak@aviareps.com

www.olapalmbeach.com www.aviareps.com

PUERTO RICO TOURISM OFFICE

CONTACT: Roberta Ferraz Braga PHONE: 55 (21) 2540-6807 E-MAIL: prtcbrasil@terra.com.br

www.seepuertorico.com

SEAWORLD PARKS & ENTERTAINMENT CONTACT: Maurício Alexandre PHONE: 55 (11) 3171-3899 E-MAIL: mauricio-seaworld@

imaginadora.com.br www.seaworldparks.com.br www.imaginadora.com.br

CONTACT: Leslie Benveniste PHONE: 55 (11) 3898-0033 E-MAIL: Leslie@cbsmarketing.

TEXAS TOURISM CONTACT: Marcos Teodoro PHONE: 55 (11) 3060-3130 E-MAIL: marcos.teodoro@

edelmansigniﬁca.com www.traveltex.com www.edelman.com.br

TRAVEL PORTLAND

CONTACT: Luiz Moura PHONE: 55 (11) 5185-8715 E-MAIL: luiz.moura@itms.net.br

www.itms.net.br

TRAVEL SOUTH USA

CONTACT: José Madeira Neto PHONE: 55 (11) 3051-9080 E-MAIL: jose.madeira@

tourismbrazil.us and jmadeira@ riverglobal.net www.travelsouthusa.com

UNIVERSAL ORLANDO RESORT

CONTACT: Renato Gonçalves PHONE: 55 (11) 3047-3300 E-MAIL: renato.goncalves@nbcuni.

com www.universalorlando.com/ portuguese

US DEPARTMENT OF COMMERCE/ VISIT USA

CONTACT: Jussara Haddad PHONE: 55 (11) 3250-5074 E-MAIL: jussara.haddad@trade.gov

US TRAVEL ASSOCIATION/IPW CONTACT: Luiz de Moura Jr. PHONE: 55 (11) 5185-8715 E-MAIL: lmoura@ustravel.org

VISIT FLORIDA

CONTACT: Marina Barros PHONE: 55 (11) 3159-0765 E-MAIL: visitflorida@doubleem.

com.br marina@doubleem.com.br www.visitflorida.com

VISIT ORLANDO CONTACT: Claudia Lobo PHONE: 55 (11) 3151-5357 E-MAIL: claudia@

nascomunicacoes.com.br www.visitorlando.com/trade

WASHINGTON DC, VIRGINIA AND MARYLAND (Capital Region, USA) CONTACT: Daniela Bergamini PHONE: 55 (11) 3171-3899 E-MAIL: danielabergamini@

imaginadora.com.br www.capitalregionusa.com.br www.imaginadora.com.br

PANROTAS BRAZILIAN OVERVIEW 2016

8.2 EUROPE-BRAZIL AIR CONNECTION WEEKLY OFFER BY ORIGIN AND DESTINATION

FLIGHTS

BELEM 3

BRAZIL to EUROPE

FLIGHTS

DESTINATIONS:

LISBON

BELO HORIZONTE 5 FLIGHTS

DESTINATIONS:

LISBON

BRASILIA 9 FLIGHTS

DESTINATIONS:

LISBON, PARIS

FORTALEZA 7 FLIGHTS

DESTINATIONS:

LISBON, MILAN

PORTO ALEGRE 4 FLIGHTS

DESTINATIONS:

LISBON

RECIFE 7

FLIGHTS

DESTINATIONS:

AMSTERDAM, BARCELONA, FRANKFURT, ISTAMBUL, LISBON, LONDON, MADRID, MILAN, MUNICH, PARIS, PORTO, ROME, ZURICH

FLIGHTS

DESTINATIONS:

FRANKFURT, LISBON

RIO DE JANEIRO 59 FLIGHTS

DESTINATIONS:

AMSTERDAM, FRANKFURT, LISBON, LONDON, MADRID, PARIS, PORTO, ROME, ZURICH

NATAL 3

SALVADOR 9

DESTINATIONS:

LISBON

FRANKFURT, LISBON, MADRID

FLIGHTS

SAO139PAULO

FLIGHTS

TOTAL BRAZIL to EUROPE 245 FLIGHTS Source: PANROTAS - April/2016 * Only non-stop ﬂights are counted. Other frequencies are not counted in order to avoid duplicity in the number of total ﬂights. ** Guarulhos and Viracopos (Campinas) airports.

30 REPRESENTATIVES

PANROTAS BRAZILIAN OVERVIEW 2016

EUROPE AUSTRIA

CONTACT: Alisson Souto de Oliveira PHONE: 55 (11) 3044-9944 E-MAIL: saopaulo@advantageaustria.org

www.advantageaustria.org/br

BERLIN

CONTACT: Adriana Martins PHONE: 55 (15) 3031-3050 E-MAIL: visitberlin@berg.tur.br

www.visitberlin.de

GERMANY

CONTACT: Margaret Grantham PHONE: 55 (11) 5187-5168 E-MAIL: Margaret.grantham@germany.travel CONTACT: Michael Meier PHONE: 55 (11) 5187- 5169 E-MAIL: michael.meier@germany.travel

GREAT BRITAIN

CZECH REPUBLIC

CONTACT: Karla Ventura PHONE: 55 (11) 3245-7654 E-MAIL: Karla.ventura@visitbritain.org

www.czechtourism.com

CONTACT: Mitsi Goulias PHONE: 55 (11) 3245-7653 E-MAIL: mitsi.goulias@visitbritain.org

CROATIA

ITALY

CONTACT: Luiz Fernando Destro PHONE: 55 (11) 3256-7035 E-MAIL: destro@czechtourism.com

CONTACT: Luiz Fernando Destro PHONE: 55 (11) 3256-8288 E-MAIL: Fernando@athos.ppg.br

DENMARK

CONTACT: Gisele Abrahão PHONE: 55 (11) 2367-3170 E-MAIL: gisele@globalvisionaccess.com

www.globalvisionaccess.com www.visitdenmark.com

FRANCE

CONTACT: Salvatore Costanzo PHONE: 55 (11) 2148-7261 / 7275 E-MAIL: saopaulo@enit.it

www.enit.it

MONACO

NORWAY

CONTACT: Gisele Abrahão PHONE: 55 (11) 2367-3170 E-MAIL: gisele@globalvisionaccess.com www.

globalvisionaccess.com www.visitenoruega. com www.facebook.com/visitenoruega

POLAND

CONTACT: Kryzsztof Gieranczyk PHONE: 55 (11) 3084-1420 E-MAIL: conselheiro.sp@trade.gov.pl

www.saopaulo.trade.gov.pl

PORTUGAL

CONTACT: Bernardo Cardoso PHONE: 55 (11) 3084-1841 E-MAIL: bernardo.cardoso@turismodeportugal.pt

www. turismodeportugal.pt

SPAIN

CONTACT: Elvira Marcos Salazar PHONE: 55 (11) 3675-2000 – ramal 5 E-MAIL: saopaulo@tourspain.es

CONTACT: Gisele Abrahão PHONE: 55 (11) 2367-3170 E-MAIL: gisele@globalvisionaccess.com www.

CONTACT: Vanessa Yamamoto PHONE: 55 (11) 3675-2000 – ramal 5 E-MAIL: vanessa.yamamoto@tourspain.es

globalvisionaccess.com www.visitmonaco.com www.facebook.com/visitmonaco

SWITZERLAND

Switzerland Tourism

CONTACT: Jean-Philippe Perol PHONE: 55 (11) 3372-5500 E-MAIL: Jean-philippe.perol@atout-france.fr

MUNICH

CONTACT: André Raynaud E-MAIL: Andre.raynaud@atout-france.fr

giolenard@gmail.com www.facebook.com/turismo.em.munique

CONTACT: Adrien Genier (Market Manager) E-MAIL: adrien.genier@switzerland.com

NETHERLANDS

CONTACT: Fernanda Maldonado (Trade

CONTACT: Izabèle Pesinato E-MAIL: izabele.pesinato@atout-france.fr CONTACT: Paula Vignola E-MAIL: Paula.vignola@atout-france.fr

www.france.fr

CONTACT: Giovani Lennard PHONE: 55 (11) 3061-0307 E-MAIL: multireps@netpoint.com.br /

CONTACT: Marcos Teodoro PHONE: 55 (11) 3060-3130 E-MAIL: marcos.teodoro@edelmansigniﬁca.

CONTACT: Gisele Sarbach (Marketing Manager) PHONE: 55 (11) 3149-3333 E-MAIL: gisele.sarbach@switzerland.com

Coordinator)

E-MAIL: fernanda.maldonado@switzerland.com

com www.holand.com www.edelman.com.br

PANROTAS BRAZILIAN OVERVIEW 2016

8.3 SOUTH AMERICA-BRAZIL AIR CONNECTION

FRENCH GUIANA CAYENNE

6 FLIGHTS ORIGIN CITIES (BRAZIL)

Belém

ARGENTINA

BOLIVIA

PARAGUAY ASUNCION

23 FLIGHTS

BUENOS AIRES

COCHABAMBA

240 FLIGHTS

3 FLIGHTS

ORIGIN CITIES (BRAZIL)

Rio de Janeiro, São Paulo

Belo Horizonte, Brasília, Curitiba, Florianópolis, Fortaleza, Maceió, Natal, Porto Alegre, Porto Seguro, Recife, Rio de Janeiro, Salvador, São Paulo

São Paulo

CIUDAD DEL ESTE

STA. CRUZ DE LA SIERRA

3 FLIGHTS

CORDOBA

São Paulo

16 FLIGHTS

CHILE

ORIGIN CITIES (BRAZIL)

Rio de Janeiro, São Paulo

MENDOZA

19 FLIGHTS ORIGIN CITIES (BRAZIL)

SANTIAGO

87 FLIGHTS

ORIGIN CITIES (BRAZIL)

São Paulo

PERU LIMA

43 FLIGHTS ORIGIN CITIES (BRAZIL)

2 FLIGHTS

ORIGIN CITIES (BRAZIL)

Rio de Janeiro, São Paulo

Foz do Iguaçu, Porto Alegre, Rio de Janeiro, São Paulo

COLOMBIA

SURINAME

31 FLIGHTS

3 FLIGHTS

ORIGIN CITIES (BRAZIL)

Fortaleza, Rio de Janeiro, São Paulo

Belem

São Paulo

ROSARIO

12 FLIGHTS ORIGIN CITIES (BRAZIL)

Rio de Janeiro, São Paulo

BOGOTA

PARAMARIBO

> SM

32 FLIGHTS TO SOUTH AMERICA

PANROTAS BRAZILIAN OVERVIEW 2016

REPRESENTATIVES

URUGUAY

VENEZUELA

40 FLIGHTS

1 FLIGHTS

ORIGIN CITIES (BRAZIL)

Rio de Janeiro, São Paulo

São Paulo

MONTEVIDEO

CARACAS

PUNTA DEL ESTE

2 FLIGHTS ORIGIN CITIES (BRAZIL)

São Paulo

SOUTH AMERICA ARGENTINA

Consulate General of Argentina PHONE: 55 (11) 3897-9522 E-MAIL: cpabl@mrecic.gov.ar

INPROTUR (Tourism Argentina)

TOTAL BRAZIL to SOUTH AMERICA 531 FLIGHTS

Source: PANROTAS - April/2016

* Only non-stop flights are included in this count. Other frequencies are not included in order to avoid duplicity in the number of total flights. There are also flights to Brazil from Panama (Panama City) to Belo Horizonte, Brasília, Manaus, Porto Alegre, Recife, Rio de Janeiro and São Paulo flying Copa; Bridgetown (Barbados) to São Paulo flying GOL; Curacao (Caribbean) to Manaus flying InselAir; Dominican Rep. (Punta Cana) to Brasília and São Paulo flying GOL and TAM and Trinidad and Tobago (Tobago) to São Paulo flying GOL.

CONTACT: Marcela Cuesta and Natália Pisoni E-MAIL: npisoni@argentina.travel

Argentina-Brazil Chamber of Commerce PHONE: 55 (11) 3842-6667 E-MAIL: camarbra@camarbra.com.br

www.camarbra.com.br

CHILE

Chile Economic Office

Brazilians in SOUTH AMERICA (2015)

CONTACT: Oscar Paez PHONE: 55 (11) 3289-2983 E-MAIL: opaez@prochile.gob.cl

brasil.saopaulo@prochile.gob.cl

Chile Tourism

Argentina – 900,000 (were 1,5 million a few years ago)

CONTACT: Maria Victoria Altez PHONE: 55 (11) 3171-3899 E-MAIL: Victoriaaltez@imaginadora.com.br

www.imaginadora.com.br

COLOMBIA Chile – 456,000 (+12%) Peru – 148,000 (+5%) Colombia – 136,000 (+10,5%)

Proexport Colombia CONTACT: Alejandro Peláez PHONE: 55 (11) 3171-0165 E-MAIL: saopaulo@procolombia.co

PERU

Consulate General CONTACT: Milagros Ochoa de Koepke PHONE: 55 (11) 3262-2627 – (11) 3149-2525 E-MAIL: milagros@consuladoperusp.com.br

PANROTAS BRAZILIAN OVERVIEW 2016

8.4 AFRICA AND ASIA AIR CONNECTION

TO BRAZIL

Brazilians in SOUTH AFRICA 2009 – 32.026 2010 – 46.580

ADDIS ABEBA JOHANNESBURG 3 FLIGHTS

13 FLIGHTS

ORIGIN CITIES (BRAZIL)

São Paulo

CASABLANCA

LUANDA

ORIGIN CITIES (BRAZIL)

Rio de Janeiro, São Paulo

3 FLIGHTS

7 FLIGHTS

2011 – 43.343 2012 – 44.877 2013 – 46.178 2014 – 39.082 2015 – 30.000 Source: South Afric an Tourism

ISLAND OF SAL (CAPE VERDE) 2 FLIGHTS

ORIGIN CITIES (BRAZIL)

Fortaleza, Recife

TOTAL BRAZIL to AFRICA 28 FLIGHTS

34 FLIGHTS TO ASIA

PANROTAS BRAZILIAN OVERVIEW 2016

REPRESENTATIVES

AFRICA AND ASIA ABU DHABI

CONTACT: Victor Manjarres PHONE: 55 (11) 3230-2510 / 3508-1952 E-MAIL: victorm@tmlatinamerica.com

www.tmlatinamerica.com

DUBAI

CONTACT: Tatiana Bozzo PHONE: 55 (11) 3214-7500 E-MAIL: tatiana@interamericanetwork.com

www.visitdubai.com/pt www.interamericanetwork.com

DUBAI

ABU DHABI 7 FLIGHTS

14 FLIGHTS

ORIGIN CITIES (BRAZIL)

São Paulo

Rio de Janeiro, São Paulo

BEIJING

SEOUL

ORIGIN CITIES (BRAZIL)

São Paulo

DOHA

SINGAPORE

ORIGIN CITIES (BRAZIL)

São Paulo

2 FLIGHTS

3 FLIGHTS

7 FLIGHTS

TOTAL BRAZIL to ASIA 36 FLIGHTS

HONG KONG TRADE DEVELOPMENT COUNCIL CONTACT: Marina Barros PHONE: 55 (11) 3159-0765 E-MAIL: sao.paulo.consultant@hktdc.org

www.hktdc.com www.doubleem.com

SEYCHELLES TOURIST OFFICE

CONTACT: Gisele Abrahão PHONE: 55 (11) 2367-3170 E-MAIL: gisele@globalvisionaccess.com

www.facebook.com/visiteseychelles www.visiteseychelles.com www.globalvisionaccess.com

SOUTH AFRICAN TOURISM - SAT

CONTACT: Tatiana Isler PHONE: 55 (11) 2506-6884 / 6885 E-MAIL: Tati@ticomunicacoes.com

www.southafrica.net

TOURISM AUTHORITY OF THAILAND CONTACT: Jeﬀerson Santos PHONE: 55 (11) 2888-7173

E-MAIL: brazil@capitalmarketing.com.br www.turismodatailandia.org

PANROTAS BRAZILIAN OVERVIEW 2016

9 - MAJOR TOUR OPERATORS MEMBERS OF

BRAZTOA (BRAZILIAN TOUR OPERATORS ASSOCIATION) Phone: 55 (11) 3259-9500 - www.braztoa.com.br *tour operator not associated with Braztoa

SALES IN 2015 -

US$ 3.3 BILLION

(60% DOMESTIC, 40% INTERNATIONAL)

55 DESTINOS*

ROBERTO SANOVICZ PHONE: 55 (11) 3469-0755 E-MAIL: roberto. sanovicz@55destinos.com www.55destinos.com

ABREUTUR

RONNIE CORREA PHONE: 55 (21) 2586-1840 E-MAIL: rio@abreutur.com.br atendimento.sp@abreutur.com.br www.abreutur.com.br

AEROP

AFRÂNIO LAGES FILHO PHONE: 55 (82) 2126-4444 E-MAIL: aerop@aerop.com.br www.aerop.com.br

AGAXTUR

ALDO LEONE FILHO PHONE: 55 (11) 3067-0900 E-MAIL: agaxtur@agaxtur.com.br www.agaxtur.com.br

AIT

KARLA HAIMENES PHONE: 55 (21) 3461-9134 E-MAIL: airinter@aitoperadora. com.br www.aitoperadora.com.br

AMBIENTAL

JOSÉ ZUQUIM PHONE: 55 (11) 3818-4600 E-MAIL: ambiental@ambiental.tur.br www.ambiental.tur.br

BAHIA TRAVEL

JOSÉ ALVES PEIXOTO JUNIOR PHONE: 55 (71) 34042700 E-MAIL: bahiatravel@bahiatravel. com.br www.bahiatravel.com.br

BANCÓRBRAS

CARLOS EDUARDO ALVES PEREIRA PHONE: 55 (61) 3314-7010 E-MAIL: bancortur@bancorbras. com.br www.bancorbras.com.br

BRT OPERADORA

MARCO AURELIO DI RUZZE PHONE: 55 (41) 3219-5400 E-MAIL: secretaria@grupobrt.com.br www.brementur.com.br

BWT OPERADORA

ADONAI FILHO PHONE: 55 (41) 3888-3488 E-MAIL: contato@bwtoperadora. com.br www.bwtoperadora.com.br

CENTURY TRAVEL

CELSO MATINAGA PHONE: 55 (11) 3207-2644 E-MAIL: century@centurytravel. com.br www.centurytravel.com.br

CELSO LUIZ GARCIA PHONE: 55 (11) 3677-3600 E-MAIL: agente@ci.com.br www.ci.com.br

CONGRESS

MARCELO SERRANO PHONE: 55 (11) 3815-0922 E-MAIL: info@congress.com.br www.congress.com.br

COSTA CRUZEIROS

RENÊ HERMANN PHONE: 55 (11) 2123-3655/31453655 E-MAIL: catherinenatalia.dasilva@ br.costa.it www.costacruzeiros.com.br

CT OPERADORA

FABIANO TURINI DE CAMARGO PHONE: 55 (19) 3871-9999 E-MAIL: info@canadaturismo. com.br www.canadaturismo.com.br

CVC VIAGENS

VALTER PATRIANI PHONE: 55 (11) 2123-2100 E-MAIL: valterpatriani@cvc.com.br www.cvc.com.br

> SM

36 TOUR OPERATOR

DEL BIANCO

CLAUDIO DEL BIANCO PHONE: 55 (21) 2523-2630 E-MAIL: delbianco@delbianco. com.br www.delbianco.com.br

DISCOVER CRUISES

PABLO ZABALA PHONE: 55 (21) 3410-1062 E-MAIL: vendas@discovercruises. com.br www.discovercruises.com.br

E-HTL

FLAVIO GOMES LOURO

PHONE: 55 (11) 3138-5656 E-MAIL: atendimento@e-htl.com.br

www.e-htl.com.br

FLOT

JOSÉ EDUARDO S. BARBOSA PHONE: 55 (11) 4504-4504/4530 E-MAIL: flot@flot.com.br www.flot.com.br

FLYTOUR

MICHAEL BARKOCZY PHONE: 55 (11) 4503-1900/1908 E-MAIL: operadora@ﬂytour.com.br www.ﬂytour.com.br

FRANÇATUR

ANTOINE GIRARD DE CHARBONNIÉRIES PHONE: 55 (21) 2102-2444 E-MAIL: operação@francatur.com.br www.francatur.com.br

IBEROSERVICE BRASIL

PATRICIA MACEDO PHONE: 55 (71) 4009-1820 E-MAIL: gerencia@iberoservice. com.br www.iberoservice.com.br

PANROTAS BRAZILIAN OVERVIEW 2016

> INCOMUM

LUSANOVA TOURS

INTERCONTINENTAL

MERCATUR

INTEREP

MGM OPERADORA

FABIO CESAR FRASSETTO PHONE: 55 (48) 3211-5600 E-MAIL: fabio@incomum.com www.incomum.com

EDSON RODRIGUES RUY PHONE: 55 (27) 2104-9700/9701 E-MAIL: edson@intertour.com.br www.intertour.com.br

CYNTHIA RODRIGUES PHONE: 55 (11) 3035-2811 E-MAIL: reservas@interep.com.br www.interep.com.br

INTERPLANET

BEATRIZ ARNAO PHONE: 55 (11) 3525-4620 E-MAIL: internacional@ interplanet.tur.br www.interplanet.tur.br

INTERPOINT

HELOISA LEVY PHONE: 55 (11) 3087-9400 E-MAIL: interpoint@interpoint. com.br www.interpoint.com.br

JVS

MANUEL NOGUEIRA PHONE: 55 (11) 4223-4223 E-MAIL: jvs.turismo@netabc.com.br www.jvstour.com.br

KNOWHOW

CAIUS COSTA PHONE: 55 (21) 2532-2066 E-mail: info@knowhow.tur.br www.knowhow.tur.br

LITORAL VERDE

GILBERTO HINGEL PHONE: 55 (24) 2103-8288 E-MAIL: diretoria@litoralverde. com.br www.litoralverde.com.br

ANTONIO ARAÚJO PHONE: 55 (11) 2879-6767 E-MAIL: lusanova@lusanova.com.br www.lusanova.com.br

ABRAHÃO FINKELSTEIN PHONE: 55 (51) 3026-4411 E-MAIL: mercatur@mercatur.com.br www.mercatur.com.br

ARNALDO LEVANDOWSKI PHONE: 55 (41) 2104-6400 E-MAIL: mgm@mgmoperadora. com.br www.mgmoperadora.com.br

MK TRAVEL

GABRIELA COUTINHO Phone: 55 (21) 2533-3015 E-MAIL: reservas@mktravel.com.br www.mktravel.com.br

MMT GAPNET

SYLVIO FERRAZ PHONE: 55 (11) 3124-6444 E-MAIL: saopaulo@mmtgapnet. com.br www.mmtgapnet.com.br

MSC CRUZEIROS

ADRIAN URSILLI PHONE: 55 (11) 5053-5300 E-MAIL: info@msccruzeiros.com.br www.msccruzeiros.com.br

NORWEGIAN CRUISE LINE (NCL) ESTELA RAMA FARINA PHONE: 55 (11) 3253-7203 E-MAIL: info@ncl.com.br www.ncl.com.br

NEW AGE

CARLA DAVIDOVICH PHONE: 55 (11) 3138-4888 / 0800 170677 E-MAIL: newage@newage.tur.br www.newage.tur.br

PANROTAS BRAZILIAN OVERVIEW 2016

37 TOUR OPERATORS

NEW IT

ALEXANDRE GURGEL DE ARAÚJO LIMA PHONE: 55 (21) 3077-0200 E-MAIL: newit@newit.com.br www.newit.com.bt

NICE VIA APIA

VIVIANE FERNANDES PHONE: 55 (21) 39822787/2788/2789 E-MAIL: produtos@niceviapia. com.br www.niceviaapia.com.br

NUMATUR

JOSÉ AUGUSTO GOMES DE FREITAS PHONE: 55 (11) 2218-6600 E-MAIL: ana@numatur.com.br www.numatur.com.br

ORINTER TOUR & TRAVEL

ANA MARIA BERTO PHONE: 55 (47) 3221-0100 E-MAIL: operadora@orinter.com.br www.orintertouroperator.com.br

POLVANI TOURS

GERARDO LANDULFO PHONE: 55 (11)3083-4411 / (11) 3898-2646 E-MAIL: polvani@polvani.com.br www.polvani.com.br

POMPTUR

SALOMÃO BARROS COSTA PHONE: 55 (11) 2144-0400 E-MAIL: pomptur@pomptur.com.br www.pomptur.com.br

PRINCESS TRAVEL (Asia Total)

JEFFERSON ANDRE DOS SANTOS PHONE: 55 (11) 3388-5288 E-MAIL: tours@princesstravel.com.br www.princesstravel.com.br

QUEENSBERRY

RICHARD MARTIN JENSEN PHONE: 55 (11) 3217-7100 E-MAIL: central@queensberry. com.br www.queensberry.com.br

RAIDHO

ROBERTO HARO NEDELCIU PHONE: 55 (11) 3383-1200 E-MAIL: atendimento@raidho. com.br www.raidho.com.br

RCA

RODOLPHO CARLOS GERSTNER PHONE: 55 (11) 3017-8700 E-mail: rca@rcaturismo.com.br www.rcaturismo.com.br

ROYAL CARIBBEAN

RICARDO COSTA NEVES DO AMARAL PHONE: 55 (11) 4949-3100 E-mail: marketing@rccl.com.br www.royalcaribbean.com.br

RXT TRAVEL*

CARLOS ALBERTO DA SILVA SANTOS PHONE: 55 (11) 3116-1010 E-MAIL: carlos.alberto@rxttravel. com.br www.rxttravel.com.br

SANCHAT TOUR

JOSÉ ROBERTO DA SILVA PHONE: 55 (11) 3017-3140 E-MAIL: sanchattour@ sanchattour.com.br www.sanchattour.com.br

SCHULTZ OPERADORA

AROLDO SCHULTZ PHONE: 55 (41) 3303-6565 E-MAIL: atendimento@sp.schultz. com.br www.schultz.com.br

SOCALTUR

MAICA FERONATO PHONE: 55 (51) 3584-1900 E-MAIL: socaltur@socaltur.com.br www.socaltur.com.br

SOFT TRAVEL

MAGDA NASSAR PHONE: 55 (11) 3017-9999 E-MAIL: softtravel@softtravel. com.br www.softtravel.com.br

STB

JOSÉ CARLOS HAUER SANTOS JUNIOR PHONE: 55 (11) 3038-1508/1500 E-MAIL: info@stb.com.br www.stb.com.br

TAM VIAGENS/ LATAM TRAVEL

MARCELO DEZEM PHONE: 55 (11) 3068-7900 E-MAIL: tamviagens@tam.com.br www.tamviagens.com.br www.latamtravel.com

TGK TOUR OPERATOR

MARTA SHINOZAKI PHONE: 55 (11) 3283-3233 E-MAIL: atendimento@tgk.tur.br www.tgk.tur.br

TOURLINES

MARCELO PEREIRA NOGUEIRA DA GAMA PHONE: 55 (27) 3335-3535 E-MAIL: operadora@tourlines. com.br www.tourlinesoperadora.com.br

TRADE TOURS

NICANOR C. DE ABREU FILHO PHONE: 55 (11) 3257-9788 E-MAIL: trade@tradetours.com.br www.tradetours.com.br

> SM

38 TOUR OPERATOR

TRANSMUNDI

MIGUEL RODRIGUES DE ANDRADE PHONE: 55 (21) 2262-6262 E-MAIL: contato@transmundi. com.br www.transmundi.com.br

TREND

LUIS PAULO LUPPA PHONE: 55 (11) 3123-8555 E-MAIL: diretoria.comercial@ trendoperadora.com.br www.trendoperadora.com.br

TRIP 4 U

GABRIELA BATISTA KIMUS FRIZZO PHONE: 55 (21) 3449-3545 E-MAIL: azer@trip4u.com.br www.trip4u.com.br

TRISTAR

JOSÉ FERNANDO CONRADO MARGONI PHONE: 55 (11) 3016-1411 E-MAIL: tristar@tristarturismo. com.br www.tristarturismo.com.br

TT OPERADORA

PABLO ENRIQUE BERNHARD PHONE: 55 (11) 5094-9494 E-MAIL: ttoperadora@lufthansacc. com.br www.lufthansacc.com.br

PANROTAS BRAZILIAN OVERVIEW 2016

> TURNET

RENATO CARONE PHONE: 55 (11) 3257-3111 E-MAIL: info@turnet.com.br www.turnet.com.br

VIAGENS MASTER FERNANDO MEIRA RIBEIRO DIAS PHONE: 55 (31) 3505-3655 E-MAIL: vendas.mg@ viagensmaster.com.br www.viagensmaster.com.br

VISUAL

AFONSO GOMES LOURO PHONE: 55 (11) 3235-2000 E-MAIL: visual@visualturismo. com.br www.visualturismo.com.br

VIVERE VIAGENS

ADRIANA MARTINS DO PRADO PHONE: 55 (11) 3124-7100 E-MAIL: vivere@vivere.com.br www.vivere.com.br

VOETUR

CARLOS ALBERTO DE SÁ PHONE: 55 (61) 2106-6300 E-MAIL: voetur@voetur.com.br www.voeturoperadora.com.br

CONTRIBUTORS 4 AGENTS

JOSÉ CARLOS HAUER SANTOS JUNIOR PHONE: 55 (11) 4007-1248/ 08006024248 E-MAIL: contato@4agents.com.br www.4agents.com.br

APRIL BRASIL

MARIA SILVIA DE OLIVEIRA ZEPPINI PHONE: 55 (11) 3236-9696 E-MAIL: gabriela.azevedo@april.com www.aprilbrasil.com.br

ASSIST CARD

RODOLFO LEÃO PHONE: 55 (11) 3146-8700 E-MAIL: marketingbrasil@assistcard.com.br www.assist-card.com.br

BRASIL ASSISTÊNCIA

MARCOS ROGÉRIO DE SOUZA PHONE: 55 (11) 4689-5800 E-MAIL: cibelec@brasilassistencia. com.br www.segurviaje.com.br

GTA (Brazilian Assist) CELSO GUELFI PHONE: 55 (11) 3150-4511 E-MAIL: celso@segurogta.com.br www.gtaassist.com.br

INTERMAC ASSISTANCE

WELLINGTON MORATO PHONE: 55 (11) 3258-3610 E-MAIL: emissao.sp@ macassistencia.com.br www.intermacassist.com

TRAVEL ACE

ROBERTO ANDRES ROMAN PHONE: 55 (11) 2107-0300 E-MAIL: vendas@travelace.com.br www.travelace.com.br

PANROTAS BRAZILIAN OVERVIEW 2016

TOUR OPERATORS

REPRESENTATIVES AGÊNCIA MKT

DANIEL LEONFORTE PHONE: 55 (11) 3060-3600 E-MAIL: contato@agenciamkt. com.br www.agenciamkt1.com.br

DOUBLEEM

MARINA BARROS PHONE: 55 (11) 3159-0765 E-MAIL: doubleem@doubleem. com.br www.doubleem.com

GLOBAL VISION ACCESS (GVA)

GISELE ABRAHÃO PHONE: 55 (11) 2367-3170 E-MAIL: contato@ globalvisionaccess.com www.globalvisionaccess.com

IMAGINADORA

ANA MARIA DONATO PHONE: 55 (11) 3171-3899 E-MAIL: anadonato@imaginadora. com.br www.imaginadora.com.br

INTERAMERICAN

RICARDO A. ROMAN PHONE: 55 (11) 3214-5588 E-MAIL: interamerican@ interamericanetwork.com www.interamericanetwork.com

VELLE

GISELA NICOTERA PHONE: 55 (11) 3253-7203 E-MAIL: gisela.nicotera@velle.tur.br www.velle.tur.br

GUEST MEMBERS EMIRATES

CAMILA CAPARROZ PHONE: 55 (11) 5503-5000 E-MAIL: camila.caparroz@ emirates.com www.emirates.com.br

KISSIMMEE

LUIZ DE MOURA JUNIOR PHONE: 55 (11) 5185-8715 E-MAIL: luiz.moura@itms.com.br www.insighttravel.com.br

TOURISM NEW ZEALAND

KAREM BASULTO PHONE: 55 (11) 3898-7424 E-MAIL: karem.basulto@tnz.govt.nz

PANROTAS

MARIANNA ALCORTA PHONE: 55 (11) 2764-4800 E-MAIL: comercial@panrotas. com.br www.panrotas.com.br

AGENCIA CATALANA DE TURISME

JOAN ROMERO SIMÓ PHONE: 55 (11)3053-0477 E-MAIL: info.act.saopaulo@ gencat.cat www.act.cat

BRAND USA

ANA ELISA FACCHINATO PHONE: 55 (11) 3065-6000 E-MAIL: anaelisa.facchinato@ ogilvy.com www.facebook.com/ogilvyprbrasil

What

Brazilians

EXPECT in a HOTEL SERVICES LEISURE TRAVELER

(85,14%) (83,84%) Free breakfast (82,39%) High quality breakfast (78,5%) Breakfast with many itens (74,14%) High speed wi-ﬁ Free wi-ﬁ

BUSINESS TRAVELER

(92,58%) Free wi-ﬁ (91,68%) Free breakfast (78,56%) High quality breakfast (69,13%) Healthy food options (60,45%) High speed wi-ﬁ

INSIDE THE APARTMENT LEISURE TRAVELER

(85,07%) High pressure shower (77,97%) Silence (76,01%) High quality linen (65,79%) A nice bed

Numerous plugs/jacks for

all the devices (61,3%)

BUSINESS TRAVELER

(78,82%) High pressure shower (76,95%) Silence (73,05%) High quality linen (73,05%) A nice bed

Numerous plugs/jacks for

all the devices (58,55%) Source: Mapie 2016 Research/The future of the hotel industry

PANROTAS BRAZILIAN OVERVIEW 2016

10 - MEET PANROTAS

JosĂŠ Guilherme Alcorta (executive director)

Marianna Alcorta (international director)

Ricardo Tsugawa (IT director)

Helene Chalvire (director in the US)

Heloisa Prass (marketing director)

Editor-in-chief Artur Luiz Andrade, 25 years in the Tourism Industry

PANROTAS BRAZILIAN OVERVIEW 2016

10.1 - PANROTAS NEWSPAPER (Jornal PANROTAS) EVERY MONTH

The PANROTAS

PANROTAS Newspaper

Newspaper BRINGS

the ANALYSIS, STATISTICS, TRENDS, ARGUMENTS and important discussions to the desks of travel agencies and travel leaders throughout Brazil.

PUBLISHES THE SPECIAL SECTION O Gestor (The travel manager), in a PARTNERSHIP WITH ALAGEV (the main association of travel managers). All their 250 members receive this edition every month.

PANROTAS Newspaper IS

ONLY AVAILABLE BY SUBSCRIPTION and is DISTRIBUTED

PANROTAS Newspaper also

publishes COLUMNS

to all travel agencies members of ABAV (the main travel association in Brazil), AVIRRP and AVIESP (both from SÃ£o Paulo State).

FROM ABRACORP (TMC association), ALAGEV (Travel Manager Association) VISIT FLORIDA, SKI IN THE US (with United Airlines), ARGENTINA and other special coverage.

JORNAL PANROTAS DISTRIBUTION NORTH

NORTHEAST

WEEKLY CIRCULATION

5,030 NATIONWIDE

11%

SOUTH

21%

MIDWEST

56%

SOUTHEAST

SUBSCRIBERS

4,780

PANROTAS BRAZILIAN OVERVIEW 2016

10.2 - PANROTAS PORTAL Accord ing t o Google Trend d a t a , PANROTAS Port a l is by f a r t he lea d er in Tourism Med ia B2B.

MORE THAN

16,500 UNIQUE

VISITORS/ DAY

M A I N S E C TIO N S

PANROTAS Newsflashes

PanEmpregos

real time coverage of the industry’s main facts and events

where the industry can oﬀer and look for jobs throughout the country

Blogs PANROTAS

PANROTAS Destinos

blogs about destinations (Orlando, Rio de Janeiro, Paris, Grow2Live, PANROTAS em Viagem, MKTDestinos), technology (B2BTech, B2CTech), travel agencies (Espaco Abracorp, Espaco Abav, Mantendo Foco), corporate travel (Viagens Corporativas, Viagens & Mice), market (Sem Reserva), hotels (Check-in) and many others, written by the most inﬂuential professionals in the industry

dedicated to destination news and special articles

TV PANROTAS videos and interviews

Digital publications,

exclusive content and unique coverage on events and cases that aﬀect the industry

such as PANROTAS Newspaper (every week) and special supplements (PANROTAS Newspaper also has an app for tablets and smartphones)

Hotsite

PANROTAS Portal

for special events and products, such as trade shows, destinations or travel companies

also has a responsive version for smartphones and tablets

Originais

PANROTAS BRAZILIAN OVERVIEW 2016

43 PANROTAS PORTAL

April 2016 PANROTAS: 62 mercado e eventos: 12 brasilturis: 1

PANROTAS PORTAL AUDIENCE OVERVIEW JAN-APR 2016 Pageviews 200,000

Audience Overview Jan 1, 2016 - Apr 30, 2016

Sessions

Users

Pageviews

Pages/Session

Avg. Session Duration

% New Sessions

2,147,574

967,798

9,789,209

4.56

00:15:44

41.77%

Sessions

Users

Pageviews

Pages/Session

Avg. Session Duration

% New Sessions

55.73%

66.11%

27.68%

-18.01%

-17.35%

5.86%

2,147,574 vs 1,379,018

967,798 vs 582,609

9,789,209 vs,666,713

4.56 vs 5.56

00:15:44 vs 00:19:02

2,147,574 vs 1,379,018

44 PORTAL PANROTAS

DESKTOP Jan 1, 2016 - Apr 30, 2016 Jan 1, 2015 - Apr 30, 2015 % Change

PANROTAS BRAZILIAN OVERVIEW 2016

21.36%

1,195,509 (55.67%) 985,125 (71.44%)

MOBILE Jan 1, 2016 - Apr 30, 2016 Jan 1, 2015 - Apr 30, 2015 % Change

168.85%

TABLET Jan 1, 2016 - Apr 30, 2016 Jan 1, 2015 - Apr 30, 2015 % Change

PANROTAS

general director Assist Card Brazil blog.panrotas.com.br/upgrade SUBJECT: sales strategies

Artur Luiz Andrade,

Carla Lencastre,

freelancer journalist, tourism specialist blog.panrotas.com.br/ direto-do-rio SUBJECT: news from Rio de Janeiro

82,437 (3.84%) 70,432 (5.11%)

bloggers

Alexandre Camargo,

travel writer, editor in chief of PANROTAS blog.panrotas.com.br/ semreserva SUBJECT: market overview

17.04%

869,628 (40.49%) 323,461 (23.46%)

Cassio Oliveira, vice-president Ancoradouro blog.panrotas.com.br/integração SUBJECT: how the travel chain can work better together Claudia Menezes,

vice-president Pegasus Bus Transportation, Orlando blog.panrotas.com.br/ direto-de-orlando SUBJECT: news from Orlando, Florida

Daisy Cangussu,

aviation specialist blog.panrotas.com.br/ levantandovoo SUBJECT: the world of aviation

Edmar Bull, presidente Abav and Copastur Travel blog.panrotas.com.br/ espacoabav SUBJECT: news from the travel agencies association Fernão Loureiro,

travel manager blog.panrotas.com.br/ gestordeviagens SUBJECT: the travel manager point of view

Gabriela Otto, tourism

consultant blog.panrotas.com.br/check-in SUBJECT: hotel services

Gustavo Syllos, vice-president Costa do Sauípe Resorts blog.panrotas.com.br/ distribuindohoteis SUBJECT: hotel distribution Jeanine Pires, travel consultant blog.panrotas.com.br/ mktdestinos SUBJECT: Marketing for destinations Luís Vabo, presidente Solid Travel and Reserve Systems, also Technology diretor of Abav blog.panrotas.com.br/b2btech SUBJECT: travel technology B2B

PANROTAS BRAZILIAN OVERVIEW 2016

45 PANROTAS PORTAL

PANROTAS Portal USER LOCATION

AGE

1,149,034 (57.28%) 214,434 (10.69%) 2. State of Rio de Janeiro 105,581 (5.26%) 3. State of Minas Gerais 90,658 (4.52%) 4. State of Parana 5. State of Rio Grande do Sul 82,296 (4.10%) 50,576 (2.52%) 6. State of Santa Catarina 45,639 (2.28%) 7. Federal District 43,376 (2.16%) 8. State of Bahia 31,716 (1.58%) 9. State of Ceara 29,528 (1.47%) 10. State of Goias

67.58% of total sessions

1. State of Sao Paulo

AQUISITION

Marcelo Oliveira, Law consultant Abav and Aviesp blog.panrotas.com.br/ prevenindo SUBJECT: legal aﬀairs Mariana Aldrigui,

teacher and tourism consultant blog.panrotas.com.br/ ensinando-turismo SUBJECT: teaching tourism at college

Maurici Júnior, teacher

and technology consultant blog.panrotas.com.br/ traveltech SUBJECT: travel technology B2C

40%

30%

20%

10%

18 a 24

25 a 34

35 a 44

45 a 54

55 a 64

65+

ORGANIC SEARCH

SOCIAL

820,572 (38.21%)

595,182 (27.71%)

5,339 (0.25%)

DIRECT

REFERRAL

OTHER

648,663 (30.20%)

76,218 (3.55%)

1,600 (0.07%)

Patricia Thomas, president Alagev (travel managers association) blog.panrotas.com.br/ viagenscorporativas SUBJECT: corporate travel

Silvia Helena, director Hola Tour (incoming in Paris) blog.panrotas.com.br/ direto-de-paris SUBJECT: news from Paris, France

Viviânne Martins,

president Corporate Travel Academy blog.panrotas.com.br/ viagensemice SUBJECT: Mice segment

Rubens Schwartzmann,

president of Abracorp (travel management companies association) blog.panrotas.com.br/ espacoabracorp SUBJECT: news from the TMC association

Claudia Matarazzo,

luxury consultant blog.panrotas.com.br/ luxoeviagens SUBJECT: luxury travel

Sabrina Bull, vice-president Copastur blog.panrotas.com.br/Grow2Live

SUBJECT: destinations videos produced in Brazil and around the world

Thiago Cuencas,

president Viagens & Cia Tour Operator blog.panrotas.com.br/ mantendofoco SUBJECT: sales tips for travel agents And collaborative blogs about trainees, Tourism graduation courses and destinations:

(blog.panrotas.com.br/estagiando) (blog.panrotas.com.br/aprendendoturismo) (blog.panrotas.com.br/ panrotasemviagem)

PANROTAS BRAZILIAN OVERVIEW 2016

10.3 - SPECIAL PUBLICATIONS Almost on a weekly basis, the PANROTAS Newspaper is accompanied by a special publication, free for subscribers, focusing on niches or events. SOME EXAMPLES:

w w w. p a n ro t a s . c o m . b r R$ 19,90

www.panrotas.com.br R$ 19,90

Compras PANROTAS

no EXTERIOR 2016

Roteiros pelo BRASIL e pelo MUNDO

SHOPPING

DICAS de viagem

AROUND THE WORLD

Dicas e melhores endereços nos

Estados Unidos, Europa e outros destinos pelo mundo

w w w. p a n r o t a s. c o m . b r R$ 29,90

CRUISE GUIDE

Gui a PA N R O TA S

no Brasil e Exterior

www. p a n r o t a s. c o m. b r R$ 19,90

2015/2016

capa alta 2016.indd 1

APOIO

29/01/2016 11:22:32

CORPORATE TRAVEL GUIDE

w w w. p a n r o t a s . c o m . b r R$ 19,90

resorts 2015 ok.indd 1

09/09/2015 15:26:10

RESORTS

CARIBBEAN GUIDE

PANROTAS SUPLEMENTO ESPECIAL

CARIBE 2015

GUIDE

Todo o potencial turístico e de vendas dos destinos caribenhos

PANROTAS BRAZILIAN OVERVIEW 2016

47 SPECIAL PUBLICATIONS

THE PALM BEACHES

SUPLEMENTO ESPECIAL

www.panrotas.com.br

Parte integrante do Jornal PANROTAS 1.145

S up l e m e nto Es p e ci a l PANROTA S

TECNOLOGIA

TRAVEL GUIDE

2014

Antes,

durante

e depois Com a consolid a ç ã o d o uso d a t ecnologia p a ra a vend a d e via gens (segment o, a liá s,

TECHNOLOGY

q ue vem sof rend o mud a nç a s com a ent ra d a d e novos p la y ers na comercia liza ç ã o), chegou a hora d e a s emp resa s se p reocup a rem t a mbém com o d ura nt e e o d ep ois. Como o p a ssa geiro est á ga st a nd o seu d inheiro? O q ue você p od e of erecer p a ra melhora r sua

SUPPLEMENT

w w w.p a n ro ta s.co m.b r

exp eriê ncia em via gem? Como ele f a la com você , e você com ele? H um grande desaﬁo, para fornecedores, destinos, distribuidores, para engajar o cliente

R $ 1 9 ,9 0

2015

AVIATION GUIDE

02 Es s a g u e r ra n ão é s u a 05 Up g rad e d o m e rc ad o 16 O B ras il c on e ct ad o

enq ua nt o ele consome p rod ut os e serviç os. De q ue a d ia nt a ele ba ixa r seu a p p e nunca ma is a bri-lo? De q ue a d ia nt a t er comp ra d o a gora e na p ró xima vez ser sed uzid o p or um concorrent e? Ou, p ior, nã o ser reconhecid o p elo seu mot or d e vend a s? Tod os q uerem ser como o Fa cebook , visit a d o ma is d e uma vez p or d ia p elos usuá rios. Ou como o Google, q ue t em na s mã os os há bit os d e busca e consumo d e via gens d e bilhõ es d e p essoa s. Aprenda com eles. Mude, engaje, transformese. Há f erra ment a s p a ra isso. Ha verá p erd a s, ha verá corp os boia nd o no esp a ç o. Ma s sem tentar, o prejuízo pode ser maior. Pense nisso: o q ue você nã o f a z e p od eria (e d everia f a zer) p a ra est a r ma is p ró ximo e ser mais til ao seu cliente. Voc ainda est na era d o voucher d e p a p el? Abra o olho, dinovoucher ... o futuro j começou.

● Todos os voos das

capitais do País

● Perfil das emp

esas nacionais e internacionais

● Análises ● Contatos ● Estatísticas

WTM ABAV EXPO

DAILY COVERAGE

LATIN AMERICA DAILY COVERAGE

LAS VEGAS

SPECIAL ISSUE ON WEDDING DESTINATION (NEW THIS YEAR)

EVENTS COVERAGE

PANROTAS IS THE ONLY PUBLICATION TO COVER WITH daily printed EDITIONS

WTM Latin America AND Expo Abav

(THE AFOREMENTIONED ONE YEARLY SINCE 1977)

PANROTAS BRAZILIAN OVERVIEW 2016

10.4 - PANROTAS EVENTS

13, 14 MARCH 2017 Grand hyatt sã

o paulo

PA N R O TA S F O R U M The 15th edition will be held at the Grand Hyatt São Paulo on March 13 &14, 2017. It is recognized as the most important event to discuss and present tourism trends in Brazil and the entire world to a qualiﬁed audience of 1,400 Brazilian travel leaders.

TWO-DAY EVENT

SPONSORS in 2016 included Gol Airlines, Tourism Chile, Sabre, Delta Air Lines, Air France-KLM, CVC, Esferatur/Orinter Tour & Travel, Best Western Hotels & Resorts, Accor Hotels, Tap Portugal, GTA Travel Assistance, Localiza Rent a Car, HRS, Mexico Tourism, Pernambuco Tourism, Brazilian Ministry of Tourism, Reserve, R1, Beto Carerro World, Visit Orlando, Ominibees, CNC, Sebrae and GJP Hotels. www.panrotas.com.br/forum

PA N R O TA S NEXT

This is a new series of events developed by PANROTAS. They are half day events, focused on teaching travel agents and industry members how to use new technologies and how to apply new trends. They are held in diﬀerent cities of Brazil throughout the year. During the second semester of 2016, these events will take place in Goiania/ Goias (July 5th), Cuiabá/Mato Grosso (July 14th), Ribeirão Preto/SP (August 5th), Porto Seguro/Bahia (August 18th) and João Pessoa/Paraiba (October 22nd). During the ﬁrst semester of 2016, they were held in Porto Alegre and Caxias do Sul (Rio Grande do Sul), and Salvador (Bahia) www.panrotas.com.br www.panrotas.com.br/forum www.panrotas.com.br/next

PANROTAS BRAZILIAN OVERVIEW 2016

10.5 - SOCIAL MEDIA FA C E B O O K

37,197 Our Facebook page is a place where the industry gathers, discusses and exchanges information. We have special commercial products for Facebook, aimed at our qualif ed audience.

TWITTER

15,441

FOLLOWERS Real time coverage, direct interaction with tourism companies in Brazil.

I N S TAG R A M

4,056 FOLLOWERS Destinations and events are the main focus here. (MAY 2016)

PANROTAS IS MEDIA PARTNER OF

PANROTAS BRAZILIAN OVERVIEW 2016

MEET OUR

E XEC UT I V E S J. GUILLERMO C. ALCORTA, President (guillermo@panrotas.com.br) BACKGROUND: PANROTAS founder, he has handled domestic and international markets (with a special focus on Brazil, USA and Argentina), for the past 45 years, building a solid and trustable relationship with travel professionals in all segments. He experienced all the changes and challenges during this period, which places him today in a very special and particular knowledgeable position within the industry.

LACTE 11 LATIN AMERICAN CORPORATE TRAVEL & Events E XPERIENCE

Brazilian Overview is a PANROTAS publication, produced annually, with facts and ﬁgures about the Brazilian tourism industry

MARIANNA ALCORTA, International Director

HELOISA PRASS, Marketing Director

ARTUR LUIZ ANDRADE, Editor-in-chief

(malcorta@panrotas.com.br)

(heloisa@panrotas.com.br)

(artur@panrotas.com.br)

BACKGROUND: In the company for almost 16 years, she oversees the commercial strategy and new products development

BACKGROUND: In the T&T industry for more than 25 years, former Caesar Park, Westin and Blue Tree Hotels Commercial Director

BACKGROUND: With PANROTAS for more than 25 years, he is considered one of the most specialized experts when it comes to the Brazilian travel and tourism market. He also writes one of the most active blogs for tourism professionals in Brazil. (blog.panrotas.com.br/ semreserva)

HELENE CHALVIRE (helene@panrotas.com.br)

JOSÉ GUILHERME ALCORTA

BACKGROUND: More than 30 years specializing in the Brazilian market, as well as in sales and marketing. Fluent in Portuguese and English, she can eﬀectively assist in promoting your product to the Brazilian trade.

BACKGROUND: Executive director, he joined the company 3 years ago. Guilherme has a degree in business administration and a master’s degree in marketing. He is currently developing new products for PANROTAS.

PANROTAS – BR AZIL Av. Jabaquara, 1,761 – Saúde – São Paulo(SP) Brazil ZIP CODE: 04045-901 PHONE: (55-11) 2764-4800 FAX: (55-11) 2276-1602 SITE: www.panrotas.com.br E-MAIL: comercial@panrotas.com.br redacao@panrotas.com.br PANROTAS – USA Helene Chalvire (helene@panrotas.com.br) Simone Araujo (saraujo@panrotas.com.br) DIRECTOR:

PANROTA S S OCIAL MEDIAS portalpanrotas portalpanrotas

portalpanrotas

(guilherme@panrotas.com.br)