Issuu

2 015 www.panrotas.com.br

THERE IS ONLY

ONE WAY Economic crisis don’t strike exclusively one nation or continent. The world has just overcome a major worldwide crisis and tourism is getting back on its feet. Still, nations around the world occasionally go through hardships that affect the travel industry to a greater or lesser degree. Sometimes, it affects faraway countries that bear no relation to that situation. These are the pros and cons of being interconnected. Today, dollar appreciation in Latin America, Europe and other regions has to be taken into consideration and can make people planning to visit the US have second thoughts. It is not something market-specific, but something that has happened before and whose scope is comprehensive. To their advantage, the industry knows how to deal with the highs and lows of the economies: it is time to be visible, to show value added to products and services, and to offer deals. Whether in Brazil, Canada, Mexico, Europe… Wherever there is the perception that traveling to the US has become more expensive. In addition to the aforementioned dollar appreciation issue, Brazil, which enters President Dilma Rousseff’s second term, up to 2018, is going through a political crisis, which affects its economy and several development indexes. After years of vigorous growth, without infrastructure to match it, Brazil slowed down, but has not stopped. Major events, such as the 2014 World Cup and the 2016 Olympic Games in Rio, as well as the fact that we are the largest economy in Latin America, with 200 million consumers, don’t let the country come to a halt. We are and will continue to be the world’s seventh economy. Brazilians make up the bulk of long-distance (overseas) tourists visiting the US, and the majority of tourists in several destinations, such as Miami. Moreover, we still have great potential for growth in terms of international travel. Besides, Brazilians have permanently added traveling (domestically or internationally) to their shopping carts. The crisis in the early 2000s taught us that long-term visibility in the Brazilian market, overcoming instabilities and crisis and taking advantage of prosperous times, is fundamental. Proximity with the industry ensures loyalty, continuous business flow, expertise and reaping the harvest of good and bad times. Brazilians choose Florida and New York not only for the shorter distance (flights to Europe take longer, but receive many of our tourists, for instance), but also because they are destinations, just like Las Vegas or Orlando’s theme parks, which have had constant representation and/or actions in Brazil for years. They have never ceased to qualify, visit and promote themselves on our shores. Currently, New York and Orlando receive over one million Brazilian visitors each. PANROTAS has been in this market for 41 years. We are experts and watch this industry closely. We know the best way to do business in the Country and the Brazilian Overview, which we have published since the 1980s, is our contribution to the constant development of good commercial relations between the US and Brazil. There is only one path for Brazil in tourism: growth. In this path, the US is a priority, and the figures (2.2 million Brazilian tourists a year) can double if we are admitted into the Visa Waiver program. The travel industry is essential to our economies. Therefore, I wish more great business for both sides. And you can count on PANROTAS to facilitate your promotion in Brazil. José Guillermo Alcorta

President of PANROTAS guillermo@panrotas.com.br

WHY TO P T W EN T Y

TOURIST-GENERATING COUNTRIES TO THE UNITED STATES

RANK

COUNTRY OF RESIDENCE

NUMBER OF ARRIVALS

% CHANGE

CANADA

22,975,195

-1.8

MEXICO

17,334,495

19.2

UNITED KINGDOM

3,972,655

3.6

JAPAN

3,579,363

-4.0

BRAZIL

2,263,865

9.9

PEOPLEâ€™S REPUBLIC OF CHINA (EXCL HK)

2,188,387

21.1

GERMANY

1,968,536

2.7

FRANCE

1,624,604

8.0 6.6

SOUTH KOREA

1,449,538

AUSTRALIA

1,276,124

5.9

INDIA

961,790

11.9

ITALY

934,066

11.3

COLOMBIA

881,219

17.8

SPAIN

700,084

12.9

ARGENTINA

684,727

-0.2

VENEZUELA

615,975

-21.8

NETHERLANDS

615,856

4.5

SWEDEN

543,336

14.0

SWITZERLAND

486,506

2.8

ROC (TAIWAN)

413,048

7.4

65,469,369

5.9

TOTAL TOP 20 FOR 2014

Source: U.S. Department of Commerce, ITA, National Travel and Tourism Office from the Summary of International Travel to the U.S. (I-94) report. Release date: March 2015

V ISITOR S FROM B R AZIL TO THE US (Thousands of Brazil Visitors)

2006

2007

2008

2009

TOTAL ARRIVALS

525

639

769

893

PERCENTAGE CHANGE (%)

BRAZIL? Brazil is the 7th global economy

Biggest economy in Latin America (by far) Brazil’s GDP in 2014 was US$ 2.2 trillion (Mexico’s, for example, the second largest in the region, was US$1.26 trillion, in 2013) Brazil is a country with more than 200 million people

114 million

airline trips were made in 2014 (90 million domestic). 3.6 million Brazilians traveled abroad, according to Abear (Brazilian Airlines Association). According to specialists, the Brazilian economy will return to growth in 2016. But, meanwhile, Brazilians will continue consuming products and travel in 2015, especially with airlines ticket promotions and the (now) consolidated habit of travelling. The Tourism and Travel Industry should have similar results as in 2014, with a stronger domestic market. Brazilians spent US$ 26 billion abroad in 2014. Shopping may suffer a small decrease in 2015, due to the strong dollar (against Brazil’s currency, Real). Early data from the first 4 months of 2015 show a 10% decrease, with US$5.2 billion spent from January until April. Brazil is the 3 overseas market to the US, behind the UK and Japan (2014). Brazil sent 2.26 million tourists to the US last year (a 10% increase). rd

In 2014, US$ 6 billion were spent in international air tickets in Brazil. US$ 5 billion of that through travel agencies, tour operators, consolidators, OTAs and other intermediary players (what we call indirect sales).

Average dollar exchange rate in 2014: R$ 2.34. Average in 2015 (January through April): R$ 3.2. In 2015 consumers are waiting longer to purchase their travel products and services, expecting the exchange rates to go down (which happened in the beginning of May) and the promotions, especially from airlines (which started in April). In the first quarter of 2015, the number of international air tickets sold by travel agencies, consolidators, tour operators and OTAs, was almost the same as compared to 2014 (a small decline of 5%), but the sales amount went down 20%. In Reais (our currency) the sales were a bit higher than 2014, because of the strong dollar. The clients and travel agents expect the offers and discounts to continue into the second semester, to encourage travel to international destinations. The second semester, which is usually better for the travel industry in Brazil, should also see the first results of the Brazilian government’s measures to strengthen the economy.

2010

2011

2012

2013

2014

1,198

1,508

1,791

2,060

2,263

9.9

US$ 10.5 billion in expenditures in 2014

TOURISM

NUMBERS

Brazil, according to WTTC, is ranked ninth in the world tourism economy (US$209.2 billion). Brazil employs approximately 9 million people in tourism. In 2014, Brazilians spent US$ 26 abroad, according to the Central Bank.

South America tourists to Brazil.

is the largest

billion

source of

Brazil finished 2014 within the top five countries that sent more tourists to the United States, with 2.26 million people, a 9.9% increase in relation to 2013. The leaders of the list are Canada (22.9 MM tourists), Mexico (17.3 MM), United Kingdom (3.9 MM) and Japan (3.5 MM). In comparison to 2012 the quantity of domestic flights in Brazil decreased by 4.5% in 2013.

IN BRAZIL

international market shows an increase of 1.4% in the number of flights to The

Brazil. Revenues from corporate travel grew 9.20% in 2014, totaling US$ 17.1 billion, compared to R$36.78 billion in 2013. It is estimated that corporate travel for the domestic sector represents 60% to 65% of sale of air travel; meanwhile for international travel, about 70% is leisure. Brazil has 7,602

lodging facilities.

2014 revenue earnings of the airline industry accounted for R$35.4 billion/US$15.1 billion in Brazil. Of this total, R$14 billion/US$6 billion in international air tickets (R$11.7 billion/US$5 billion is in indirect sales via travel agencies, TMCs, OTAs and consolidators). For domestic travel, the percentage of direct sales by airlines (B2C) is higher, between 30% and 40%, leaving the B2B with 60% to 70%.

13 Brazilian airlines and 77 foreign airlines operating in Brazil. Among the There are

Brazilian companies, we highlight four that have achieved, individually, more than 1% of domestic market share (in terms of RPK), which together accounted for 98.9% of passengers in this segment. They are Gol, Tam, Azul and Avianca. At the end of 2013, the Brazilian airlines fleets reached a count of 563 aircrafts, an 8.7% increase from the number shown in the previous year.

The 20 largest Brazilian airports were responsible for 79.61% of departures of domestic flights. Of these, eight are in the Southeast, four in the Northeast, three in the Midwest Region, three in the Southern Region and two in the North. The two airports with the highest number of takeoffs were Guarulhos and Congonhas, which together accounted for 18.55% of domestic flight landings.

São Paulo

(Guarulhos and Viracopos/ Campinas) accounts for 66% of international takeoffs, but there is a new trend of diversification of points of departure.

NATIONAL AND INTERNATIONAL TOURISM

EVENTS

Visual Workshop – An event held by Visual Turismo. June 27-30. Avirrp – A trade show in the Ribeirão Preto area (interior of São Paulo), August 14-15 2015.

Adventure Sports Fair – August 27-30, in São Paulo. Abav International Tourism Expo – Held in September, in São Paulo; it is the main B2B tourism event in Brazil. Concomitantly, Braztoa, the tour operators trade show, is held. João Pessoa Tourism Festival – A fair in the Northeast, October

16-17.

Gramado Tourism Festival – November 5-8, in Gramado, in the South of Brazil (Rio Grande do Sul).

Workshop Agaxtur – Held by the operator in February. (São Paulo) Lacte – Annual corporate travel event, held by Alagev, with support from Acte. PANROTAS Forum – Tourism Trends – March 15-16, 2016, at WTC Events Center in São Paulo. Forum for leaderships in tourism (approximately 1,400 attendees), with speakers from Brazil and abroad. Organized by PANROTAS.

According to the Brazilian Association of Airlines, Abear, more than 3.6 million passengers embarked on international trips from Brazil in 2014, representing an increase of 2.5% when compared to the previous year. In its Agenda 2020, which is an analyses of the Brazilian airline sector, Abear shows that the prospect of growth in passenger transport by air should increase from 114 million passengers in 2014 to 127 million in 2015, including domestic and international flights.

Salão Paranaense de Turismo, held by the Brazilian Association of Travel Agencies of Paraná. The next edition will be in March 2016. WTM Latin America – The fourth edition will be in March 2016, in São Paulo. Concomitantly, there will be the Braztoa operators trade show. Encontro Ancoradouro – A qualification event in Campinas (SP), brings together nearly 400 travel agents.

Aviesp – A fair with the participation of travel agents from the interior of the state of São Paulo. The 2016 edition will be held in April.

Visit USA – A fair to promote the US in Brazil, held by the US Commercial Service. The next edition will be held in April 2016, in Rio de Janeiro, São Paulo and Campinas (SP)

Travelweek by ILTM São Paulo – The next edition of the luxury travel fair will be held in May 2016 in São Paulo.

INVESTMENT AREAS IN BRAZILIAN TOURISM 1 AT TIMES OF INSTABILITY,

bet on value added, extra benefits and discounts.

3 CONSOLIDATED

TRIPS: Florida and New York. The challenge is to keep people interested and show how the destinations have changed.

STICK TO WINNING FORMULAS: shopping, family trips, couples trips and groups (especially teenagers from the Brazilian Northeast)

4 DESTINATIONS AND PRODUCTS WITH LOFTY GROWTH RATES: West Coast, Washington, Las Vegas, the Caribbean, cruises (Royal Caribbean’s and other companies’ megaships appeal to the entire market) and exchange programs (which declined to the US after 2001). Currently, Brazilians want to diversify their American destinations, even when they choose to spent part of their vacation in long established destinations.

GROWING NICHES, BET ON THEM: luxury travel, sports trips (bike riding, racing, boxing, basketball, tennis, golf, surfing, diving, skiing and other areas of interest), LGBT tourism, wine and food, solo travelers, and experience travel (learn how to cook, photography etc.)

6 CORPORATE: participation in events, MICE segment and technical trips. This sector is expected to show the sharpest declines due to the crisis in 2015. But are still strong.

INVEST IN LAST-MINUTE PROMOTIONS: explore consumer indecision with last-minute offers.

BRAZILIANS STILL LOVE THEME PARKS, SHOPPING, RESTAURANTS (during their trip, they will miss homecooked meals, refer them to good Brazilian or Cuban restaurants), nightlife, spas and resorts with benefits such as breakfast and Wi-Fi included, Portuguese-speaking guides, beautiful urban centers, breathtaking landscapes (like the postcards), compelling stories…

9 THERE ARE PEOPLE LOOKING FOR CULTURAL EVENTS,

concerts, art museums, especially Millennials and among Generation X’ers. Add concert tickets and options. Older people will prefer gastronomy, museums, upscale or slowerpaced shopping and spas.

10 BRAZILIANS KNOW LITTLE ABOUT: American national

parks; the American beach structure (since there are beaches in Brazil, they think, “why bother?”); secondary cities and their attractions; parks outside of Orlando, Tampa or Anaheim; other traveling options within the USA; and tax-free shopping locations in the country.

HELP BRAZILIANS: understand that traditional malls are quite different than and as attractive as outlets, which have become an obsession, and it is worth visiting both; understand that upscale lodging is safer and more comfortable, among other benefits; and that purchasing tickets and services beforehand may be an advantage. Quite often, they purchase them at the destination and end up paying more, in addition to not receiving any assistance.

12 INVEST

14 ALWAYS INCLUDE GRATTUITIES TO THE PRODUCT or

IN DIFFERENT EXPERIENCES: Don’t offer the beach, but the paradise. Don’t offer shopping, but the best deals. Don’t offer cruises, but a unique voyage through incredible destinations.

service price; Brazilians are not used to tipping and believe it is optional.

15 BRAZILIAN TRAVELERS

ALWAYS HAVE PORTUGUESE VERSIONS OF BROCHURES, website and apps; as well as Portuguese-speaking employees, if Brazilians are key-customers.

ARE HIGHLY CONNECTED. Some will prefer free Wi-Fi to breakfast. Therefore, make it happen and respond promptly if problems arise.

WHERE BRAZILIANS TRAVEL TO We have asked Decolar.com (Despegar.com in Latin America) to name the most sought after destinations by Brazilians last year. See the results below

The top 10 most purchased international destinations by Brazilians at Decolar.com (Brazil’s largest OTA/2014) PA CK A GES 1 2 3 4 5 6 7 8 9 10

Orlando (US) Buenos Aires (Argentina) Cancun (Mexico) Santiago (Chile) New York (US) Punta Cana (Dominican Republic) Miami (US) Las Vegas (US) Bariloche (ski resort in Argentina) Montevideo (Uruguay)

LODGING 1 2 3 4 5 6 7 8 9 10

Orlando (US) Buenos Aires (Argentina) Miami (US) New York (US) Santiago (Chile) Miami Beach (US) Montevideo (Uruguay) Las Vegas (US) Paris (France) Lisbon (Portugal)

AIRLINE TICKETS 1 2 3 4 5 6 7 8 9 10

Buenos Aires (Argentina) Orlando (US) New York (US) Santiago (Chile) Miami (US) Cancun (Mexico) Paris (France) Los Angeles (US) Lisbon (Portugal) Montevideo (Uruguay)

The most purchased foreign cruises by Brazilians at Decolar. com (Brazil’s largest OTA /2014) were Bahamas, Cozumel (Mexico), St. Martin/ Saint Maarten, Barcelona (Spain) e Key West (US) We estimate 150,000 Brazilians travel abroad every year to embark on a cruise ship. The most popular destinations are the Caribbean and the Mediterranean. Royal Caribbean, Celebrity Cruises, Disney, NCL, Princess Cruises and MSC are among the favorite cruise companies in the US.

HOW

THE TRAVEL AND TOURISM INDUSTRY WORKS IN BRAZIL

In the domestic market, the corporate segment is responsible for most of the revenue for airline companies, about 60% to 70% of their income. Leisure accounts for the remaining 30%, but with a larger share in the number of tickets, due to the average ticket being lower. 60% of sales are estimated to have intermediaries (agencies, TMCs, OTAs, operators and consolidators). In the international market, for foreign airline companies indirect sales account for 80% to 95% of sales, and 75% for the domestic companies who fly internationally. Most tickets fall into the leisure segment.

M A IN PL AYER S : Travel agencies: there are nearly 11 thousand travel agencies in Brazil, which need to be registered with the Ministry of Tourism. The number of home-based agencies and freelance workers, who issue tickets at operators and agencies, has been growing. Abav is the main travel agency association, with nearly 3.2 thousand members across Brazil. They hold an annual B2B-only event in SĂŁo Paulo.

Corporate travel agencies/TMCs: specialized in corporate travels, they may dedicate 10% to 30% to leisure. The main entity is Abracorp, which encompasses the main TMCs. The small ones, however, are scattered around the country and generally issue their tickets at consolidators. Last year, Abracorp agencies (30 members) sold US$6.36 billion in products and services, with US$2 billion in flight tickets and US$128 million in international lodging. Tour operators: the main ones are members of Braztoa, which

generated US$5.1 billion (US$2.1 billion from only one member, CVC). There were six million passengers and the most sought after destinations were the US and Europe, with over US$530 million in sales each (source: Braztoa Annual Report 2014). Although CVC is the largest operator, representing mass tourism, there are several niche operators with strength in markets and segments, showing an important distribution, with different fields of activity and penetration around Brazil. The only operator to disclose its revenue is CVC. The others are estimated to be, in this order, Trend Operadora (the only one, aside from CVC, to have revenue of more than R$1 billlion/ US$428 million, mostly from hotel bookings), Visual Turismo, Tam Viagens, MMTGapnet, Agaxtur, Nascimento Turismo, Queensberry, Flytour Viagens, RCA, Designer, among others. See the full list at page 24.

MARKET TRENDS Increased competition in the tour operator segment, despite some players’ occasional hardships Bet on niches Concentrate issuances on consolidators, which cater to small and medium agencies

Consolidators: consolidators are strong in Brazil and the

largest individual sellers of flight tickets. The five largest consolidators (Rextur Advance, Flytour, Esferatur, Gapnet and Ancoradouro) sold US$3.63 billion in 2014. Their association, AirTkt, formed by these five consolidators in 2015, is expected to reach 18 members by the end of the year. The largest consolidator, Rextur Advance, with annual revenue of US$1.4 billion, was purchased by CVC and sold more than 200 thousand air tickets to the US in 2014. Flytour opened its own operator two years ago, which will hold events aimed at end users starting in October. Their specialty is corporate trips, and they are one of the most comprehensive groups in Brazil. Esferatur has also started its own operator, Orinter, which is strong in the south of Brazil, and growing elsewhere. Two years ago, they formed a partnership with Mix Tour, which strengthened them in the interior of São Paulo. Gapnet has a strong presence from its operator, MMTGapnet, and Ancoradouro is strong in the interior of São Paulo. They also have an operator.

OTAs: Decolar.com (which received an investment from Expedia this year), Submarino Viagens (B2W) and Viajanet lead in leisure; Booking.com, in hotels; and there are also Expedia, Hoteis.com, Malapronta.com, Trivago, and other players. It is one of the fastest growing markets in Brazil. Trend Operadora has a B2B OTA, called Shop Hotel. Travel managers: important for event planning and cor-

porate trips, they are represented by two entities, Alagev and TMG, in addition to informal work groups. However, most are scattered around and are not members of any entity. Alagev holds an annual event, in February, in São Paulo, called Lacte, aimed at managers. Acte and GBTA also have partnerships and representatives in Brazil.

Growth of the leisure and corporate market, because traveling is still considered a potential segment in Brazil Stabilization of indirect sales – airlines have reached a direct domestic sales level that seems to have plateaued. Growth of OTAs - Major players like Expedia and Priceline have already landed in Brazil. Fairs are showing signs of fraying, which benefits big companies and makes representatives and destinations invest in smaller operations and events throughout Brazil. More scattered channels and niches, despite the consolidation of companies, make it more difficult to advertise, promote and sell. Consumers connected to the internet 24/7, researching, comparing and making sure of what they want. Strong social networks, especially Facebook for the masses, with over 90 million Brazilian users; Instagram for high-spending travelers; and Twitter for B2B. YouTube is the second largest and the fastest growing in Brazil. Brazilian people love to share short and humorous videos. More ocean and river cruises overseas. It is estimated that 150 thousand Brazilians travel abroad to go on cruises every year. The Caribbean and the Mediterranean are the preferred choices, but Alaska, North of Europe, Asia, and special trips have grown substantially. Main US competitors in 2015: Europe (due to dollar appreciation and number of flights from Brazil), Asia (Brazilians are discovering the continent of amazing experiences), the Caribbean (many visa-free options), Chile and Brazil (due to the more expensive dollar).

TR AVEL PAYMENT l In Brazil, travelers can buy a pack-

age, an airline ticket or any travel products and divide the payments (generally from 5 to 10 times, in fixed amounts). The majority of Bra-

zilians opt for this form of payment. Credit cards are very popular but for purchases outside of Brazil, there’s an added 6% tax.

Expect some cash payments to increase as Brazilians are using cash more often.

l Brazilians like to know the final price of products and services, so give them a total that includes all incidentals so that there are no surprises later.

ABOUT The GDP per capita in Brazil is US$ 15,153, according to the International Monetary Fund The fifth largest country in the world, with 8.5 billion KmÂ˛; it is a continental country. Non-stop cross-country flights may take up to 4 to 5 hours; plus at least 4 more hours to get to the United States. A flight to the US leaving from Guarulhos (SP), takes 9 hours on average. To Miami, about 8h; New York, 9h; Dallas, 10h30m; Los Angeles, 12h. From Manaus (north of Brazil) or from the Northeast, flights to Miami are shorter, from 5 to 6h. From Porto Alegre, they take longer.

Despite being known The life expectandivided into five regions as a major produc- cy of Brazilians has been riswith 26 states plus er and exporter ing in recent decades, and is of commodities, currently 74 years the Federal District over 60% of products Brazil is

Brazil produces more

200 million tons of grain annu-

than

ally. Part of this production is used for domestic consumption, and part is destined to the international market, mainly to the United States, China and EU countries. The main crops grown are cotton, peanuts, rice, beans, sunflower, castor beans, corn, soybeans, sorghum, oats, canola, rye, barley and wheat There

were

than 6 million foreign tourists in Brazil in 2014

exported by Brazil are manufactured or semimanufactured main trade partners of Brazil are Latin America (25.9%), European Union (23.4%), Asia (18.9%) and the United States (14%). The

For 2014 the rate of unemployment ended at 6.8% among the economically active population

official GDP Growth in 2014 was 0.1% (expect the same The

for 2015).

In 2016 Brazil will host the 21st Summer Olympic Games in Rio de Janeiro. 3 million people are expected in Rio de Janeiro, with 1 million foreigners from over 160 countries. In 2014 Brazil hosted the FIFA World Cup.

BRAZIL OFFICI A L INFOR M ATION :

I Federative Republic of Brazil GOVERNMENT SYSTEM I Federal Presidential Republic PRESIDENT I Dilma Rousseff CAPITAL I Brasilia LANGUAGE I Portuguese LOCATION I South America AREA I 8,514,876,599 km2 – 3,287597 mi2 POPULATION I 202,768,562 CITIES I 5,570 MAIN CITIES I São Paulo, Rio de Janeiro, Porto Alegre,

NATIONAL

HOLIDAYS

2015

January 1st World Day of Peace - Thursday February 17 Carnival - Tuesday April 3 Holy Friday - Friday April 21 Tiradentes – Tuesday May 1st Labor Day – Friday June 4 Corpus Christi – Thursday September 7 Independence Day – Monday October 12 Nossa Senhora Aparecida (Our Lady of Aparecida) – Monday November 2 All Souls Day – Monday November 15 Proclamation of the Republic – Sunday December 25 Christmas – Friday

OFFICIAL NAME

Belo Horizonte, Fortaleza, Recife, Salvador, Curitiba, Florianópolis, Manaus and Brasília

I GMT-3 (GMT-4 daylight savings time) INTERNET TERMINOLOGY I .br INTERNATIONAL DIALING CODE I +55 LIFE EXPECTANCY I 74 years OFFICIAL WEBSITE I www.brasil.gov.br OFFICIAL TIME ZONE

POPUL AR COMPANIES IN BR AZIL MOST

FOOD

Ambev, BR Foods, Perdigão, Sadia and JBS

AIRLINES

Tam, Gol, Azul and Avianca

OIL

Petrobras

MINING

Vale

STEEL

Gerdau and CSN

AIRCRAFT

Embraer

COMMUNICATIONS

Globo

COSMETICS

Natura

AMERICAN

DOLL AR

1 US$ = R$ 2.34 (2014)

QUOTE

1 US$ = R$ 3.20 (1st quarter 2015)

BRAZILIAN

REGIONS

Formed by the states of Maranhão, Piauí, Ceará, Rio Grande do Norte, Paraíba, Pernambuco, Alagoas, Sergipe and Bahia. Its area is 1,554,257 km². It houses a population of about 53,081,950 inhabitants. The large number of coastal cities contribute to the development of tourism in the region. Major cities: Salvador, Recife, Fortaleza and Natal.

RORAIMA

North

Formed by the states of Roraima, Acre, Amapá, Amazonas, Pará, Rondônia and Tocantins. It is located between the Guiana Massif to the north; the Central Plateau to the south; Andes in the west; and the Atlantic Ocean, northwest. Its territorial extension is 3,853,397.2 square kilometers, the largest region of Brazil, corresponding to approximately 42% of the country. It has a population of about 15.8 million. Major cities: Manaus and Belém.

Northeast

AMAPÁ

AMAZONAS

PARÁ

CEARÁ

MARANHÃO

PARAÍBA

PIAUÍ

PERNAMBUCO

ACRE RONDÔNIA

ALAGOAS SERGIPE

TOCANTINS MATO GROSSO

RIO GRANDE DO NORTE

BAHIA

BRASÍLIA GOIÁS MINAS GERAIS

MATO GROSSO DO SUL

SÃO PAULO

ESPÍRITO SANTO RIO DE JANEIRO

PARANÁ SANTA CATARINA RIO GRANDE DO SUL

Midwest

Formed by the states of Goiás, Mato Grosso, Mato grosso do Sul and the Federal District. Its area is 1,604,850 km², occupying approximately 18.8% of Brazil’s territory, the second largest land area among Brazilian regions, second only to the Northern Region. The total population of the Midwest is 14,058,094 inhabitants, whose population density is 8.7 people per square kilometer. Major cities: Brasilia and Goiania.

Southeast South

Formed by the states of Santa Catarina, Paraná and Rio Grande do Sul Its land area is 576,409.6 square kilometers. Its population is estimated at 27.3 million inhabitants. Major cities: Porto Alegre, Curitiba and Florianópolis.

Formed by the states of Espírito Santo, Minas Gerais, São Paulo and Rio de Janeiro Janeiro, is located in the highest part of the Atlantic Plateau, with the mountains of Mantiqueira, do Mar and do Espinhaço. Its land area is 924,511.3 square kilometers. It houses a population of 80,364,410 inhabitants, representing approximately 40% of the Brazilian population group. Major cities: São Paulo, Rio de Janeiro and Belo Horizonte.

BRAZILIAN MARKET: Even with the prospect of a downturn in some sectors of the Brazilian economy, overall the country has good business opportunities in specific areas. The country’s hosting of two major sporting events -

World Cup and the Olympics

FIFA

EUROMONITOR ANALYSIS OF BRAZILIAN’S ECONOMY

- has generated interest

from tourists and business people of different countries to Brazil. In terms of consumption, certain markets are still hot in Brazil. The sale

of mobile phones remains high throughout the country, with 281.7 million handsets in use in late 2014. The number of

Internet users in Brazil has reached, for the

first time, more than half the country’s population. In 2013, Internet

51% of citizens over 10 years of age, or 85.9 million people.

users totaled exactly

Internet is the 3rd most used media by Brazilians, after TV and radio. Brazilians spend 5 hours a day on the internet and 4:31 hours watching TV. 43% use internet as a communication platform and 76% who use internet, use it every day. 67% search for news and information, the same amount who looks for entertainment. According to Google,

travel is

the second most popular search word in Brazil (behind sex and ahead of soccer or weather forecast). Another fast-growing market is beauty and wellness. The sale of beauty products, domestic and imported, remains on the rise in recent years. Product sales closed 2014 with R$ 18.2 billion, and 2015 forecasts are for further growth. More and more products are being consumed in the country by men and women, from all social classes. The luxury

market also maintained a good growth rate, despite

economic uncertainties this year. The opening of globally recognized luxury brand stores that have never had representation in Brazil proved to be a good bet for a segment that grew

more than 6% in 2014.

Tourism is another market that keeps a steady pace of growth. There has been an increase on the number of Brazilians who travel throughout the country as well as the number of foreigners visiting

travel abroad is also increasing, as is, of course, the total amount

Brazil, leisure and business. The number of Brazilians who spent during the trips.

Euromonitor International, one of the world’s leading provider of strategic market research, launched a paper on Brazil’s economy. See below an extract of the study. “Based on national accounts figures, total consumer expenditure in Brazil reached BRL3.2 trillion (US$1.3 trillion) in 2014, after rising at an average annual rate of 4.2% in real terms between 2009 and 2014, equivalent to a total real increase of 22.9% during that period. The expansion was supported by rising per household disposable income levels, coupled with a steep increase in total consumer lending including mortgages, which grew by 73.1% in real terms between 2009 and 2014 to reach BRL1.0 trillion (US$456 billion) in 2014. During the period of 2015–2030, we forecast Brazil’s total consumer expenditure to see real growth of 3% annually on average. Euromonitor data from national accounts shows that over the 2009–2014 period, Brazil’s best performing sectors were hotels and catering, registering a 32.4% increase in real terms during this period, followed by communications with a 31.6% rise in real terms over the same period. The expansion of both of these categories was backed by growth of the Brazilian middle class, which has driven rising demand for restaurant and accommodation services, as well as communication services like mobile phone and Internet services. All these payments compete for consumer’s Reais and leave fast-moving consumer goods (FMCG) companies with a smaller share of the consumer pocket. Only strategic intelligence can prepare companies to seize the potential of the Brazilian market over the long term.” To access the Euromonitor economic analysis on Brazil (Brazil’s Business Environment), go to www.euromonitor.com or e-mail info@euromonitor.com.

BRAZILIAN TOURISM INDUSTRY MAIN

ASSOCIATIONS

Abav

ABIH

Abracorp

Brazilian Association of Travel Agencies

Brazilian Association of the Hotels Industry

Brazilian Association of Corporate Travel Agencies (TMCs)

www.abav.com.br

www.abih.com.br

www.abracorp.org.br

AirTkt

Alagev

Air Ticket Consolidators

Latin American Association of Corporate Travel Managers

www.airtkt.com.br

www.alagev.org

Avirrp

Belta

Aviesp

Association of Independent Travel Agencies of the Interior of São Paulo State

www.aviesp.com.br

Bito

Association of Travel Agencies of Ribeirão Preto and Region

Brazilian Educational and Language Travel Association

Brazilian Incoming Travel Organization

www.avirrp.com.br

www.belta.com.br

www.bito.com.br

Braztoa

Clia Abremar Brasil

Brazilian Tour Operators Association

Brazilian Association of Maritime Companies Representative

www.braztoa.org.br

www.abremar.org.br

FBHA

CNC

National Confederation of Commerce of Goods, Services and Tourism

www.cnc.com.br

Fohb

Brazilian Federation of Hotels and Gastronomy

Forum of Brazil Hotels Operators

www.fbha.com.br

www.fohb.com.br

COUNTRIES THAT DO

NOT REQUIRE VISAS FOR BR AZILIANS: Andorra Argentina l Austria l Bahamas l Barbados l Belgium l Bolivia l Bosnia l Bulgaria l Chile l Colombia l Costa Rica l Croatia l Czech Republic l Denmark l Ecuador l Finland l France l French Antilles l Germany l Greece l Guatemala l Guyana l Honduras l Hong Kong l Hungary l Iceland l Ireland l Israel l Italy l Liechtenstein l Luxembourg l Malaysia l Mexico

Monaco Morocco l Namibia l Netherlands l New Zealand l Norway l Panama l Paraguay l Peru l Philippines l Poland l Portugal l Romania l Russia l San Marino l Serbia l Slovakia l Slovenia l South Africa l South Korea l Spain l Suriname l Sweden l Switzerland l Thailand l Trinidad and Tobago l Tunisia l Turkey l Ukraine l United Kingdom l Uruguay l Vatican l Venezuela

Source: Itamaraty (December 2014)

OTHER IMPORTANT FACTS AND NUMBERS: l Every year more than 230 thousand Brazilians will study abroad (according to Belta – Brazilian Educational & Language Travel Association)

l Brazil is the second country in the Americas that hosts the most international events. Worldwide, it is the 10th ranked, behind the United States, Germany, Spain, UK, France, Italy, Japan, China and the Netherlands.

l Brazil’s GDP represents 55% of South America’s GDP.

fourth largest car market, behind China, USA

l Brazil is the and Japan.

HOW DO THE USA AND BRAZIL

CONNECT BY A IR? Fort Lauderdale 4.53%

Los Angeles 3.61%

Houston 5.17% Detroit 2.24% Dallas 3.29% Chicago 2.85%

Washington 2.85%

Orlando 7.57%

MA RKET SHA RE

Miami

Atlanta 9.67%

40.39%

(SEATS) USA - BRAZIL

New York (JFK)

15.26%

New York (EWR) 2.57%

Source: PANROTAS - April/2015 Only non-stop flights are counted. Other frequencies are not accounted

WEEKLY OFFER BY ORIGIN AND DESTINATION

FLIGHTS USA X B R A ZIL ORIGIN

FLIGHTS

DESTINATIONS

SEATS

SHARE (seats)

AIRLINES

Atlanta

Brasília, Rio de Janeiro, São Paulo

6,384

9.67%

Delta

Chicago

São Paulo

1,883

2.85%

United

Dallas

São Paulo

2,170

3.29%

American

Detroit

São Paulo

1,477

2.24%

Delta

Fort Lauderdale

São Paulo

2,992

4.53%

Azul

Houston

Rio de Janeiro, São Paulo

3,416

5.17%

United

Los Angeles

São Paulo

2,383

3.61%

American; Korean

Miami 0000000000000 000000

111 000000000 0000

Belém, Belo Horizonte, Brasília, Curitiba, Fortaleza, Manaus, Porto Alegre, Recife, Rio de Janeiro, Salvador, São Paulo**

26,666 000000000 0000

40.39%

American, Gol, Tam

Nova York (JFK)

Rio de Janeiro, São Paulo

10,073

15.26%

Nova York (EWR)

São Paulo

1,694

2.57%

United

Orlando

São Paulo

4,998

7.57%

Azul, Gol, Tam

Washington

São Paulo

1,883

2.85%

United

66,019

100%

TOTAL

272

000000

Source: PANROTAS - April/2015 * Only non-stop flights are counted. Other frequencies are not accounted in order to avoid duplicity in the number of total flights. ** Guarulhos and Viracopos (Campinas) airports are included.

American, Delta, Tam

WEEKLY OFFER BY ORIGIN AND DESTINATION

FLIGHTS BR AZIL X USA ORIGIN

FLIGHTS

DESTINATIONS

SEATS

SHARE (seats)

Belém

Belo Horizonte

Brasília

AIRLINES

Miami

442

0.67%

Tam

Miami

1,753

2.66%

American, Tam

Atlanta, Miami

3,334

5.05%

American, Delta, Tam

Curitiba

Miami

1,526

2.31%

American

Fortaleza

Miami

223

0.34%

Tam

Manaus

Miami

2,001

3.03%

American, Tam

Recife

Miami

1,056

1.60%

American

Rio de Janeiro

Atlanta, Houston, Miami, New York (JFK)

9,954

15.08%

American, Delta, Gol, Tam, United

Salvador São Paulo**

Miami

704

1.07%

American

172 0

Atlanta, Chicago, Dallas, Detroit, Fort Lauderdale, Houston, Los Angeles, Miami, New York(JFK), New York(EWR), Orlando, Washington

45,026

68.20%

American, Azul, Delta, Gol, Korean, Tam, United

66,019

100%

0 TOTAL

272

MAR KET SHAR E (SEATS) BRAZIL - USA Recife 1.60% Manaus 3.03% Fortaleza 0.34% Curitiba 2.31% Brasília 5.05%

Salvador 1.07%

DESTINATION

Rio de Janeiro

15.08%

Belo Horizonte 2.66% Belém 0.67%

Source: PANROTAS - April/2015 Only non-stop flights are counted. Other frequencies are not accounted in order to avoid duplicity in the number of total flights.

BRAZILIAN AIRPORTS - TOTAL NUMBER OF FLIGHTS AND SEATS AVAILABLE (WORLD)

São Paulo

68.20%

São Paulo – GRU Rio de Janeiro – GIG Belo Horizonte – CNF São Paulo/Campinas – VCP Porto Alegre – POA Curitiba – CWB Florianópolis – FLN Foz do Iguaçu – IGU Manaus – MAO Belém – BEL Salvador – SSA Recife – REC Fortaleza – FOR Natal – NAT Brasília – BSB Campo Grande – CGR TOTAL

FLIGHTS

% LANDINGS

SEATS

757

57.61%

171,063

61.69%

256

19.48%

52,720

19.01%

2.05%

4,769

1.72%

3.35%

9,773

3.52%

3.50%

6,464

2.33%

1.14%

2,622

0.95%

2.13%

4,074

1.47%

0.53%

1,008

0.36%

1.83%

3,489

1.26%

0.46%

946

0.34%

1.83%

5,257

1.90%

1.37%

3,394

1.22%

0.99%

2,886

1.04%

0.30%

920

0.33%

3.20%

7,772

2.80%

0.23%

150

0.05%

1,314

100%

277,307

100%

US A DESTIN ATIONS AND THEME PA RKS W ITH OFFICES OR R EPRESENTATIVES IN BR AZIL CONTACT: Mara Pessoa

GEORGIA State of Georgia

NEW YORK City & Company

E-MAIL: mara@

PHONE: 55 (11) 3051-7208

PHONE: 55 (11) 3214-7500

ARIZONA

PHONE: 55 (11) 2367-3170

globalvisionacess.com www.globalvisionacess. com

BRAND USA

CONTACT: Jennifer Risi (New York) E-MAIL: jennifer.risi@ ogilvy.com CONTACT: Renata Saraiva (São Paulo) E-MAIL: renata.saraiva@ ogilvy.com CONTACT: Carolina Cordioli (São Paulo) PHONE: 55 (11) 3024-9152 www.thebrandusa.com

CALIFORNIA San Francisco

CONTACT: Allan Colen

PHONE: 55 (11) 5073-4630 E-MAIL: allan.colen@smi.

net.br

CONTACT: Newton Vieira

PHONE: 55 (21) 2517-4805 E-MAIL: newton.vieira@

smi.net.br www.sanfrancisco.travel/pt

Visit California

CONTACT: Juliana Baraldi

PHONE: 55 (11) 3066-7777 E-MAIL: juliana.baraldi@

visitcalifornia.com.br www.visitcalifornia. com.br

CHICAGO Choose Chicago

CONTACT: Marina Vergueiro PHONE: 55 (11) 3214-7500

E-MAIL: marina@ interamericanetwork.com www. interamericanetwork.com

CONTACT: José Madeira Neto E-MAIL: brazil@georgia.org

www.georgia.org

GREATER MIAMI Convention & Visitor Bureau

CONTACT: Daniela Bergamini PHONE: 55 (11) 3171-3899

E-MAIL: danielabergamini@ imaginadora.com.br www.miamibeaches.com www.imaginadora.com.br

KISSIMMEE

CONTACT: Marina Barros

PHONE: 55 (11) 3159-0765 E-MAIL: m.barros-

broward@doubleem. com.br www.sunny.org

E-MAIL: mteodoro@ aviareps.com www.aviareps.com

Braga

net.br www.insighttravel.com.br

LAS VEGAS CONVENTION AUTHORITY

CONTACT: Maria Camilla Condomí Alcorta PHONE: 55 (11) 3214-7500 E-MAIL: mariacamilla@ interamericanetwork.com www.visitlasvegas.com www.interamericanetwork.com

LOS ANGELES TOURISM & CONVENTION BOARD

CONTACT: Roberta Ferraz PHONE: 55 (21) 2540-6807

E-MAIL: prtcbrasil@terra. com.br www.seepuertorico.com

SEAWORLD PARKS & ENTERTAINMENT

CONTACT: Maurício Alexandre PHONE: 55 (11) 3171-3899 E-MAIL: seaworld@ imaginadora.com.br www.seaworldparks. com.br www.imaginadora.com.br

CONTACT: Ana Maria Donato

ST. PETERSBURG Visit St. Petersburg /Clearwater

E-MAIL: anadonato@

PHONE: 55 (11) 3898-0033

PHONE: 55 (11) 3171-3899

imaginadora.com.br www.discoverlosangeles. com www.imaginadora.com.br

NAPLES, MARCOS ISLAND & EVERGLADES

com www.aviareps.com

GREATER FORT LAUDERDALE

PHONE: 55 (11) 3522-8297

E-MAIL: luiz.moura@itms.

PHONE: 55 (11) 5185-8715

net.br www.insighttravel.com.br

PALM BEACH

CONTACT: Marcos Teodoro

PUERTO RICO Tourism Office

CONTACT: Marcos Teodoro

E-MAIL: luiz.moura@itms.

E-MAIL: renatooliveira@ interamericanetwork.com www.nycgo.com www. interamericanetwork.com

CONTACT: Luiz Moura

COLORADO

CONTACT: Luiz Moura

CONTACT: Renato Oliveira

E-MAIL: mteodoro@aviareps.

NEVADA TOURISM COMISSION

CONTACT: Rafaela Gross

Brown

PHONE: 55 (11) 3214-7500

E-MAIL: rafaelagrossbrown@ interamericanetwork.com www.travelnevada.com www.interamericanetwork. com

CONTACT: Leslie Benveniste

E-MAIL: Leslie@ cbsmarketing.com.br www.floridasbeach.com

TAMPA BAY & COMPANY

CONTACT: Leslie Benveniste

PHONE: 55 (11) 3898-0033

E-MAIL: Leslie@ cbsmarketing.com.br www.visittampabay.com

TEXAS TOURISM

CONTACT: Rafaela Gross

Brown

PHONE: 55 (11) 3214-7500 E-MAIL:

rafaelagrossbrown@ interamericanetwork. com www.traveltex.com www. interamericanetwork.com

TRAVEL PORTLAND

BRAZILIAN TRAVELERS IN

10 STEPS

CONTACT: Luiz Moura

PHONE: 55 (11) 5185-8715

E-MAIL: luiz.moura@itms. net.br www.insighttravel.com.br

TRAVEL SOUTH USA

CONTACT: Lizandra Pajak

E-MAIL: lizandra@ tourismbrazil.us

UNIVERSAL Orlando Resort

CONTACT: Renato Gonçalves

1 2

PHONE: 55 (11) 3047-3300

E-MAIL: renato.goncalves@ nbcuni.com www.universalorlando. com/portuguese

US DEPARTMENT OF COMMERCE/ VISIT USA

CONTACT: Jussara Haddad

PHONE: 55 (11) 3250-5074

E-MAIL: jussara.haddad@ trade.gov

3 4

US TRAVEL ASSOCIATION/IPW

CONTACT: Luiz de Moura Jr. PHONE: 55 (11) 5185-8715 E-MAIL: lmoura@ustravel.org

VISIT FLORIDA

CONTACT: Marina Barros

PHONE: 55 (11) 3159-0765

E-MAIL: visitflorida@ doubleem.com.br marina@doubleem.com. br www.visitflorida.com

VISIT ORLANDO

CONTACT: Claudia Lobo

PHONE: 55 (11) 3151-5357 E-MAIL: midia@

nascomunicações.com.br www.visitorlando.com

WASHINGTON DC, VIRGINIA AND MARYLAND (Capital Region, USA) CONTACT: Ana Maria Donato PHONE: 55 (11) 3171-3899 E-MAIL: anadonato@ imaginadora.com.br www.capitalregionusa. org/pt www.imaginadora.com.br

6 7

Brazilians speak

Portuguese.

Brazilians are lively: they like going out at night and love destinations where there is entertainment until late into the night. They may be noisy too. Brazilians love to shop, especially during international travel. This is definitely an essential part of their experience abroad. Brazilians don’t usually plan their travel much in advance. The decision period for the majority of travelers takes between one and less than three months. Brazilians like traveling during extended holidays. Short trips are a trend now, even internationally. Brazilians are looking for new destinations or trying to discover new things in places they have already visited. Brazilians, by law, have 30

vacation days.

Brazilians are transforming international travel into a very frequent habit.

Brazilians like being treated kindly and appreciate a friendly environment.

Brazilians usually pay for purchases in monthly installments, usually more than ten.

HOW DO EUROPE AND BRAZIL

CONNECT BY A IR? EUROPE OFFICES AND REPRESENTATI VES IN B R A ZIL

AUSTRIA

BERLIN

CONTACT: Luiza Borges

CONTACT: Adriana Martins

E-MAIL: Luiza.borges@

E-MAIL: visitberlin@berg.

PHONE: 55 (11) 3044-9944

PHONE: 55 (15) 3031-3049

WEEKLY OFFER BY ORIGIN AND DESTINATION

FLIGHTS B R AZIL X EUROPE ORIGIN

FLIGHTS

DESTINATIONS

advantageaustria.org www.advantageaustria. org/br

tur.br www.visitberlin.de

São Paulo**

135

Amsterdam, Barcelona, Frankfurt, Istambul, Lisbon, London, Madrid, Milan, Munich, Paris, Porto, Rome, Zurich

CZECH REPUBLIC

CONTACT: Giovani Lennard

MUNICH

Rio de Janeiro

Amsterdam, Frankfurt, Lisbon, London, Madrid, Paris, Porto, Rome

Destro

E-MAIL: multireps@ netpoint.com.br www.facebook.com/ turismo.em.munique

Salvador

Frankfurt, Lisbon, Madrid

Brasília

Lisbon, Paris

Fortaleza

Frankfurt, Lisbon, Milan

GREAT BRITAIN

Recife

Frankfurt, Lisbon

Belo Horizonte

Lisbon

Porto Alegre

Lisbon

Manaus

Lisbon

Natal

Lisbon

CONTACT: Luiz Fernando

PHONE: 55 (11) 3256-7035 E-MAIL: destro@

czechtourism.com www.czechtourism.com

PHONE: 55 (11) 3061-0307

CROATIA

CONTACT: Samuel Lloyd

Destro

E-MAIL: Samuel.lloyd@

CONTACT: Luiz Fernando PHONE: 55 (11) 3256-8288 E-MAIL: Fernando@athos.

ppg.br

FRANCE

CONTACT: Jean-Philippe

Perol

PHONE: 55 (11) 3372-5500 E-MAIL: Jean-philippe.

perol@atout-france.fr CONTACT: André Raynaud E-MAIL: Andre.raynaud@ atout-france.fr CONTACT: Izabèle Pesinato E-MAIL: izabele.pesinato@ atout-france.fr CONTACT: Paula Vignola E-MAIL: Paula.vignola@ atout-france.fr www.franceguide.com

GERMANY

CONTACT: Margaret

Grantham PHONE: 55 (11) 5187-5168 E-MAIL: Margaret. grantham@germany. travel.com CONTACT: Alanda Berry PHONE: 55 (11) 518705169 E-MAIL: alanda.berry@ germany.travel.com

PHONE: 55 (11) 3245-7650

visitbritain.org CONTACT: Karla Ventura PHONE: 55 (11) 3245-7654 E-MAIL: Karla.ventura@ visitbritain.org CONTACT: Mitsi Goulias PHONE: 55 (11) 3245-7653 E-MAIL: mitsi.goulias@ visitbritain.org

TOTAL

243

HUNGARY

CONTACT: Thaís Bozzo

PHONE: 55 (11) 2367-3170 E-MAIL: Thais@

globalvisionacess.com www.globalvisionacess. com

ITALY

CONTACT: Salvatore

Costanzo PHONE: 55 (11) 21487261 / 7275 E-MAIL: saopaulo@enit.it www.enit.it

NETHERLANDS

CONTACT: Nicole Nanci

PHONE: 55 (11) 3060-3114

E-MAIL: nicole.nanci@ edelmansignifica.com www.edelmansignifica. com

POLAND

CONTACT: Kryzsztof

Gieranczyk PHONE: 55 (11) 3084-1420 / 2776 E-MAIL: conselheiro.sp@ trade.gov.pl www.saopaulo.trade.gov.pl

PORTUGAL

CONTACT: Carlos Moura

PHONE: 55 (11) 3084-1832

E-MAIL: alcep.s.paulo@ portugalglobal.pt

SPAIN

CONTACT: Elvira Marcos

Salazar PHONE: 55 (11) 3675-2000 – ramal 5 E-MAIL: saopaulo@ tourspain.es

CONTACT: Vanessa Yamamoto PHONE: 55 (11) 3675-2000 – ramal 5 E-MAIL: vanessa. yamamoto@tourspain.es

SWITZERLAND

CONTACT: Gisele Sarbach

PHONE: 55 (11) 3149-3333

E-MAIL: gisele.sarbach@ switzerlad.com CONTACT: Adrien Genier E-MAIL: adrien.genier@ switzerlad.com CONTACT: Chelem Consentino E-MAIL: chelem. consentino@switzerlad. com

HOW DO SOUTH AMERICA AND BRAZIL

CONNECT BY A IR? FLIGHTS FROM BRAZIL TO

SOUTH AMERICAN

SOUTH A MERICA COUNTRY DESTINATION CITY FLIGHTS Argentina

Buenos Aires* Only non-stop flights are counted. Other frequencies are not accounted in order to avoid duplicity in the number of total flights.

226

OFFICES AND REPRESENTATIVES

AIRLINES

ORIGIN CITIES (Brazil)

SEATS

Aerolineas Argentinas, Emirates, Gol, Lan, Qatar, Tam, Turkish

Belo Horizonte, Brasília, Curitiba, Florianópolis, Fortaleza, Porto Alegre, Recife, Rio de Janeiro, Salvador, São Paulo

35,917

Cordoba

Gol, Tam

Rio de Janeiro, São Paulo

2,004

Argentina

Rosario

Gol, Tam

São Paulo

1,292

Bolivia

Cochabamba

Boliviana

São Paulo

414

Bolivia

Sta, Cruz de la Sierra

Amaszonas, Boliviana, Gol

Campo Grande, São Paulo

2,362

Santiago

Gol, Lan, Sky Airline, Tam

Rio de Janeiro, São Paulo

14,765

Colombia

Bogota

Ecuador

Quito

Tame

São Paulo

360

Cayenne

Surinam

Belém

378

Paraguay

Asuncion

Gol, Tam

São Paulo

2,806

Paraguay

Ciudad del Este

Tam

São Paulo

624

Lima

Lan, Avianca/Taca, Tam, Tame

Foz do Iguaçu, Porto Alegre, Rio de Janeiro, São Paulo

7,597

French Guiana

Peru

Avianca/Taca, Avianca Brazil, Lan Fortaleza, Rio de Janeiro, São Paulo

6,019

Suriname

Paramaribo

Surinam

Belém

126

Uruguay

Montevideo

Gol, Tam

Porto Alegre, Rio de Janeiro, São Paulo

8,128

Caracas

Gol, Tam

São Paulo

868

Venezuela TOTAL

502

ARGENTINA CONSULATE GENERAL OF ARGENTINA

PHONE: 55 (11) 3897-9536

Argentina

Chile

IN BR AZIL

83,660

E-MAIL: cpabl@mrecic.gov.ar

INPROTUR

Director in Brazil Jaime Rios jrios@argentina.travel CONTACT: Argentina-Brazil Chamber of Commerce PHONE: 55 (11) 3842-6667 E-MAIL: camarbra@camarbra.com.br www.camarbra.com.br

CHILE ECONOMIC OFFICE CONTACT:

Oscar Paez

PHONE: 55 (11) 3289-2983

E-MAIL: opaez@prochile.gob.cl

CHILE TOURISM

CONTACT: Maria

Victoria Altez

PHONE: 55 (11) 3171-3899

E-MAIL: Victoriaaltez@imaginadora.com.br www.imaginadora.com.br

COLOMBIA – PROEXPORT COLÔMBIA

PHONE: 55 (11) 3171-0165

E-MAIL: saopaulo@proexport.com.co

ECUADOR – MINISTRY OF TOURISM CONTACT:

Aluana Vicentini

PHONE: 55 (11) 3214-7500

E-MAIL: aluanavicentini@ interamericanetwork.com www.interamericanetwork.com

PERU – CONSULATE GENERAL

CONTACT: Milagros Ochoa de Koepke PHONE: 55 (11) 3262-2627

E-MAIL: milagros@consuladoperusp. com.br

HOW DO AFRICA/ASIA AND BRAZIL

CONNECT BY A IR? WEEKLY OFFER BY ORIGIN AND DESTINATION

A FR ICA

DESTINATION FLIGHTS CITY PER WEEK

ORIGIN CITIES (Brazil)

AIRLINES

SEATS

A FRICAN AND A SIAN REPRESENTATI VES IN B R AZIL

Addis Ababa

São Paulo

Ethiopian

810

Casablanca

São Paulo

Royal Air Maroc

711

Johannesburg

São Paulo

SAA

2,970

Luanda

Rio de Janeiro, São Paulo

Taag

1,645

Praia

Fortaleza

Cabo Verde

185

TOTAL

6,321

Source: PANROTAS - April/2015 * Only non-stop flights are counted. Other frequencies are not accounted in order to avoid duplicity in the number of total flights.

OFFICES AND

DUBAI

CONTACT: Ana Elisa Albuquerque PHONE: 55 (11) 3214-7500

E-MAIL: anaelisa@interamericanetwork.com www.interamericanetwork.com

HONG KONG TRADE DEVELOPMENT COUNCIL

CONTACT: Marina Barros

PHONE: 55 (11) 3159-0765

E-MAIL: são.paulo@consultant.hktdc.org www.doubleem.com

WEEKLY OFFER BY ORIGIN AND DESTINATION

A SI A

DESTINATION FLIGHTS CITY PER WEEK

SEYCHELLES TOURIST OFFICE

CONTACT: Vinícius Pereira

PHONE: 55 (11) 2367-3170

E-MAIL: vinicius@globalvisionacess.com www.globalvisionacess.com

SOUTH AFRICAN TOURISM - SAT

* Only non-stop flights are counted. Other frequencies are not accounted in order to avoid duplicity in the number of total flights.

AIRLINES

SEATS

Abu Dhabi

São Paulo

Etihad

2,044

Beijing

São Paulo

Air China

474

Doha

São Paulo

Qatar

1,813

Dubai

Rio de Janeiro, São Paulo

Emirates

4,368

Seoul

São Paulo

Korean

654

Singapore

São Paulo

Singapore

834

TOTAL

10,187

Source: PANROTAS - April/2015 * Only non-stop flights are counted. Other frequencies are not accounted in order to avoid duplicity in the number of total flights.

CONTACT: Tatiana

Isler (11) 2506-6884 / 6885 E-MAIL: Tati@ticomunicacoes.com www.southafrica.net PHONE: 55

TOURISM AUTHORITY OF THAILAND

CONTACT: Jefferson

Santos (11) 2888-7173 E-MAIL: brazil@capitalmarketing.com.br www.turismodatailandia.org PHONE: 55

MA JOR

TO UR OPER ATOR S Members of Braztoa (Brazilian Tour Operators Association) Tel.: (11) 3259-9500 l www.braztoa.com.br ABREUTUR

BANCORBRAS

CVC VIAGENS

RONNIE CORREA Phone: (21) 2586-1840 E-mail: rio@abreutur. com.br/atendimento. sp@abreutur.com.br www.abreutur.com.br

CARLOS EDUARDO ALVES PEREIRA Phone: (61) 3314-7010 E-mail: bancortur@ bancorbras.com.br www.bancorbras.com.br

ROBERTO VERTEMATI Phone: (11) 2123-2100 E-mail: roberto@cvc. com.br www.cvc.com.br

ADVTOUR

BRT OPERADORA

CLAUDIO DEL BIANCO Phone: (21) 2523-2630 E-mail: delbianco@ delbianco.com.br www.viagensbydelbianco. com.br www.delbianco.com.br

ROBERTO SANOVICZ Phone: (11) 2167-0633 E-mail: operadora@ advtour.com.br www.advtour.com.br

AEROP

AFRÂNIO LAGES FILHO Phone: (82) 2126-4444 E-mail: aerop@aerop. com.br www.aerop.com.br

AGAXTUR

ALDO LEONE FILHO Phone: (11) 3067-0900 E-mail: agaxtur@ agaxtur.com.br www.agaxtur.com.br

AIT

JORGE RODRIGUES Phone: (21) 3461-9134 E-mail: airinter@ aitoperadora.com.br www.aitoperadora. com.br

AMBIENTAL

JOSÉ ZUQUIM Phone: (11) 3818-4600 E-mail: ambiental@ ambiental.tur.br www.ambiental.tur.br

BAHIA TRAVEL

MARCOS AUGUSTO VASCONCELOS ALMEIDA Phone: (71) 34042700 E-mail: bahiatravel@ bahiatravel.com.br www.bahiatravel.com.br

MARCO AURELIO DI RUZZE Phone: (41) 3219-5400 E-mail: marco@grupobrt. com.br www.brementur.com.br

BWT OPERADORA

ADONAI FILHO Phone: (41) 3888-3488 E-mail: contato@ bwtoperadora.com.br www.bwtoperadora.com.br

CT OPERADORA

FABIANO TURINI DE CAMARGO Phone: (19) 3871-9999 E-mail: info@ canadaturismo.com.br www.canadaturismo. com.br

CELSO LUIZ GARCIA Phone: (11) 3677-3600 E-mail: agente@ci.com.br www.ci.com.br

CONGRESS

MARCELO SERRANO Phone: (11) 3815-0922 E-mail: info@congress. com.br www.congress.com.br

COSTA CRUZEIROS

RENÊ HERMANN Phone: (11) 2123-3655 E-mail: catherinenatalia. dasilva@br.costa.it www.costacruzeiros.com.br

DEL BIANCO

DESIGNER TOURS

DEUSA MARIA RODRIGUES Phone: (11) 2181-2900 E-mail: designer@ designertours.com.br www.designertours. com.br

DISCOVER CRUISES

PABLO ZABALA Phone: (21) 3410-1062 E-mail: pzabala.rio@ gmail.com www.discovercruises. com.br

E-HTL

FLÁVIO LOURO Phone: (11) 3138-5656 E-mail: atendimento@e-htl. com.br www.e-htl.com.br

FLOT

JOSÉ EDUARDO S. BARBOSA Phone: (11) 4504-4504 / 4504-4530 E-mail: flot@flot.com.br www.flot.com.br

FLYTOUR VIAGENS

MICHAEL BARKOCZY Phone: (11) 4503-1900/ 4503-1908 E-mail: michael@ flytour.com.br www.flytour.com.br

FRANÇATUR

LITORAL VERDE

GILBERTO HINGEL Phone: (24) 2103-8288 E-mail: diretoria@ litoralverde.com.br www.litoralverde.com.br

LUSANOVA TOURS

ANTOINE GIRARD DE CHARBONNIÉRIES Phone: (21) 2102-2444 E-mail: operação@ francatur.com.br www.francatur.com.br

ANTONIO ARAÚJO Phone: (11) 2879-6767 E-mail: lusanova@ lusanova.com.br www.lusanova.com.br

INCOMUM

MARCUS DI TOMMASO Phone: (11) 3818-2222 E-mail: maktour@ maktour.com.br www.maktour.com.br

FABIO CESAR FRASSETTO Phone: (48) 3211-5600 E-mail: fabio@ incomum.com www.incomum.com

INTERCONTINENTAL

EDSON RODRIGUES RUY Phone: (27) 2104-9700 / 2104-9701 E-mail: edson@ intertour.com.br www.intertour.com.br

INTEREP

CYNTHIA RODRIGUES Phone: (11) 3035-2811 E-mail: reservas@ interep.com.br www.interep.com.br

INTERPOINT

HELOISA LEVY Phone: (11) 3087-9400 E-mail: interpoint@ interpoint.com.br www.interpoint.com.br

INTRAVEL

MAKTOUR

MARK TRAVEL

PAULO CÉSAR SAUNER DA SILVA Phone: (48) 3251-8000 E-mail: agencia@ marktur.com.br www.marktur.com.br

MERCATUR

ABRAHÃO FINKELSTEIN Phone: (51) 3026-4411 E-mail: mercatur@ mercatur.com.br www.mercatur.com.br

MGM OPERADORA

ARNALDO LEVANDOWSKI Phone: (41) 2104-6400 E-mail: mgm@ mgmoperadora.com.br www.mgmoperadora. com.br

MK TRAVEL

CLÁUDIO SOARES DE PAIVA Phone: (11) 3206-9000 E-mail: intravel@ intravel.com.br www.intravel.com.br

GABRIELA COUTINHO Phone: (21) 2533-3015 E-mail: reservas@ mktravel.com.br www.mktravel.com.br

JVS

SYLVIO FERRAZ Phone: (11) 3124-6444 E-mail: saopaulo@ mmtgapnet.com.br www.mmtgapnet. com.br

MANUEL NOGUEIRA Phone: (11) 4223-4223 E-mail: jvs.turismo@ netabc.com.br www.jvstour.com.br

LANDSCAPE

ANA CARINA HOMA Phone: (11) 3124-3366 E-mail: info@landscape. com.br www.landscape.com.br

MMTGAPNET

MONARK

GRAZIELA DE CARVALHO FERRAZ Phone: (11) 3235-4322 E-mail: info@monark.tur.br www.monark.tur.br

MSC CRUZEIROS

ADRIAN URSILLI Phone: (11) 5053-5300 E-mail: info@ msccruzeiros.com.br www.msccruzeiros. com.br

NASCIMENTO

PLINIO AUGUSTO V. NASCIMENTO Phone: (11) 3158-0000 E-mail: info@ nascimento.com.br www.nascimento. com.br

NEW AGE

CARLA DAVIDOVICH Phone: (11) 3138-4888 /0800 170677 E-mail: newage@ newage.tur.br www.newage.tur.br

NEW IT

ALEXANDRE GURGEL DE ARAÚJO LIMA Phone: (21) 3077-0200 E-mail: newit@newit. com.br www.newit.com.br

NICE VIA APIA

VIVIANE FERNANDES Phone: (21) 3982-2787/ 2788/2789 E-mail: niceviaapia@ niceviaapia.com.br www.niceviaapia. com.br

NUMATUR

JOSÉ AUGUSTO GOMES DE FREITAS Phone: (11) 2218-6600 E-mail: ana@numatur. com.br www.numatur.com.br

ORINTER TOUR & TRAVEL

ANA MARIA BERTO Phone: (11) 3514-4444 E-mail: anamaria@ orinter.com.br www.orinter.com.br

POLVANI TOURS

GERARDO LANDULFO Phone: (11)3083-4411/ (11) 3898-2646 E-mail: polvani@ polvani.com.br www.polvani.com.br

POMPTUR

SANCHAT TOUR

SALOMÃO COSTA Phone: (11) 2144-0400 E-mail: pomptur@ pomptur.com.br www.pomptur.com.br

ROBERTO DA SILVA Phone: (11) 3017-3140 E-mail: sanchattour@ sanchattour.com.br www.sanchattour.com.br

PRINCESS TRAVEL

SCHULTZ OPERADORA

(ÁSIA TOTAL) JEFFERSON ANDRE DOS SANTOS Phone: (11) 3388-5288 E-mail: tours@ princesstravel.com.br www.princesstravel. com.br

QUEENSBERRY

RICHARD MARTIN JENSEN Phone: (11) 3217-7100 E-mail: central@ queensberry.com.br www.queensberry. com.br

RAIDHO

ROBERTO HARO NEDELCIU Phone: (11) 3383-1200 E-mail: atendimento@ raidho.com.br www.raidho.com.br

RCA

RODOLPHO CARLOS GERSTNER Phone: (11) 3017-8700 E-mail: rca@rcaturismo. com.br www.rcaturismo.com.br

ROYAL CARIBBEAN

RICARDO AMARAL Phone: (11) 4949-3100 E-mail: marketing@rccl. com.br www.royalcaribbean. com.br

RXT TRAVEL

MARCELO ARAÚJO Phone: (11) 3116-1010 E-mail: marcelo. araujo@rxttravel.com.br www.rxttravel.com.br

GUSTAVO HAHN Phone: (51) 9293-2556 E-mail: gustavo@ rs.schultz.com.br www.schultz.com.br

SÉCULO XXI

PEDRO JESUS MARTINEZ GARCIA Phone: (11) 3702-3700 E-mail: saopaulo@ seculoxxioperadora. com.br www.seculoxxioperadora. com.br

SOCALTUR

MAICA FERONATO Phone: (51) 3584-1900 E-mail: socaltur@ socaltur.com.br www.socaltur.com.br

SOFT TRAVEL

MAGDA NASSAR Phone: (11) 3017-9999 E-mail: softtravel@ softtravel.com.br www.softtravel.com.br

STB

JOSÉ CARLOS HAUER SANTOS JUNIOR Phone: (11) 3038-1508 /3038-1500 E-mail: info@stb.com.br www.stb.com.br

STELLA BARROS

WILIAN GUEDES DA SILVA Phone: (11) 2166-2250 E-mail: atendimento@ stellabarros.com.br www.stellabarros.com.br

TAM VIAGENS

MARCELO DEZEM Phone: (11) 3068-7900 E-mail: tamviagens@tam. com.br www.tamviagens.com.br

TGK TOUR OPERATOR

MARTA SHINOZAKI Phone: (11) 3283-3233 E-mail: atendimento@ tgk.tur.br www.tgk.tur.br

TOURLINES

MARCELO PEREIRA NOGUEIRA DA GAMA Phone: (27) 3335-3535 E-mail: operadora@ tourlines.com.br www.tourlinesoperadora. com.br

TRADE TOURS

NICANOR C. DE ABREU Phone: (11) 3257-9788 E-mail: trade@ tradetours.com.br www.tradetours.com.br

TRANSMUNDI

MIGUEL RODRIGUES DE ANDRADE Phone: (21) 2262-6262 www.transmundi.com.br

TREND

LUIS PAULO LUPPA Phone: (11) 3123-8555 E-mail: diretoria. comercial@ trendoperadora.com.br www.trendoperadora. com.br

TRISTAR

JOSÉ FERNANDO CONRADO MARGONI Phone: (11) 3016-1411 E-mail: tristar@ tristarturismo.com.br www.tristarturismo. com.br

TT OPERADORA

PABLO ENRIQUE BERNHARD Phone: (11) 5094-9494 E-mail: ttoperadora@ lufthansacc.com.br www.lufthansacc.com.br

TURNET

RENATO CARONE Phone: (11) 3257-3111 E-mail: info@turnet. com.br www.turnet.com.br

VIAGENS MASTER

FERNANDO MEIRA RIBEIRO DIAS Phone: (31) 3505-3655 E-mail: master@ masteroperadora.com.br www.masteroperadora. com.br

VISÃO

VICTOR COUTINHO ABDON Phone: (71) 3319-0820 E-mail: operadora.ssa@ visaotur.com.br www.visaooperadora. com.br

VISUAL

AFONSO GOMES LOURO Phone: (11) 3235-2000 E-mail: visual@ visualturismo.com.br www.visualturismo. com.br

VIVERE VIAGENS

ADRIANA MARTINS DO PRADO Phone: (11) 3124-7100 E-mail: vivere@vivere. com.br www.vivere.com.br

VOETUR

CARLOS ALBERTO DE SÁ Phone: (61) 2106-6300 E-mail: voetur@voetur. com.br www.voeturoperadora. com.br

WT TOURS

JOÃO RODRIGO COIMBRA Phone: (16) 3913-4710 E-mail: ribeiraopreto@ wttours.com.br www.wttours.com.br

YES TRAVEL

ROGÉRIO SEVERINO Phone: (19) 3254-0551 E-mail: campinas@ yestravel.com.br www.yestravel.com.br

CONTRIBUTORS 4 AGENTS

JOSÉ CARLOS HAUER SANTOS JUNIOR Phone: (11) 4007-1248 /08006024248 E-mail: contato@4agents.com.br www.4agents.com.br

ASSIST CARD

DANIEL PRIETO Phone: (11) 3146-8700 E-mail: marketingbrasil@assistcard.com.br www.assist-card.com.br

BRASIL ASSISTÊNCIA

MARCOS ROGÉRIO DE SOUZA Phone: (11) 4689-5800 E-mail: cibelec@ brasilassistencia.com.br www.segurviaje.com.br

CORIS APRIL BRASIL

MARIA SILVIA DE OLIVEIRA ZEPPINI Phone: (11) 3236-9696 E-mail: gabriela. azevedo@coris.com.br www.coris.com.br

GTA (BRAZILIAN ASSIST)

CELSO GUELFI Phone: (11) 3150-4511 E-mail: celso@ segurogta.com.br www.gtaassist.com.br

INTERMAC ASSISTANCE

FABIO COSTA Phone: (11) 3258-3610 E-mail: emissao.sp@ macassistencia.com.br www.intermacassist.com

TRAVEL ACE

ROBERTO ANDRES ROMAN Phone: (11) 2107-0300 E-mail: vendas@ travelace.com.br www.travelace.com.br :

REPRESENTATIVES DOUBLEEM

MARINA BARROS Rua Coronel Xavier de Toledo, 316 - 1º andar cj 10 A São Paulo - SP - Cep: 01048-000

GLOBAL VISION ACCESS (GVA)

GISELE ABRAHÃO Phone: (11) 2367-3170 E-mail: contato@ globalvisionaccess.com www. globalvisionaccess.com

IMAGINADORA

ANA MARIA DONATO Phone: (11) 3171-3899 E-mail: anadonato@ imaginadora.com.br www.imaginadora. com.br

INTERAMERICAN

RICARDO A. ROMAN Phone: (11) 3214-5588 E-mail: interamerican@ interamericanetwork.com www. interamericanetwork.com

VELLE

GISELA NICOTERA Phone: (11) 3253-7203 E-mail: gisela.nicotera@ velle.tur.br www.velle.tur.br G U E STS :

KISSIMMEE

LUIZ DE MOURA JUNIOR Phone: (11) 5185-8715 E-mail: luiz.moura@ itms.com.br www.insighttravel.com.br

TOURISM NEW ZEALAND

KAREM BASULTO Phone: (11) 3898-7424 E-mail: karem.basulto@ tnz.govt.nz

MEET

PANROTA S

Stay up to date about Brazilian travel trade media. You can consult public parameters on the internet to make the best decision on how to promote your company, product or destination in Brazil.

PANROTAS l

41 years in the market.

l With PANROTAS you can easily find a qualified audience for

your product.

l PANROTAS knows this market thoroughly as we have been dealing

with it closely and daily for four decades. Our company can prepare specialized publications (on and off-line) that will target exactly the audience you want.

l PANROTAS covers the entire country and the whole travel

industry. It also reaches all travel agencies that are members of the main Brazilian travel agents associations (Abav, Aviesp, Avirrp).

l PANROTAS Newspaper –

23 years (the only weekly

newspaper for the industry)

l PANROTAS Portal –

15 years

l PANROTAS Forum –

13 editions

We have the only weekly newsletter in the business (Jornal PANROTAS, 23 years, since 1992) – 40 pages per issue on the average, and free special inserts per month. The Jornal PANROTAS has the monthly Discover Florida section.

www.panrotas.com.br is the most popular web portal in the Brazilian thousand unique visitors/day and two million page views/month (it was created in the year 2000). The PANROTAS Portal also has the websites PanHotéis, for hotels, and Guia PANtourism industry, with 12

ROTAS On-line, with useful information, such as Flight Times, for professionals. There are also hot sites for special events, such as the IPW 2015 hot site. Several supplements

and special inserts for event coverage

(such as WTM Latin America and Abav dailies), destinations, custom-made specials, niches (Resorts, Shopping Abroad, Cruises, and others) and market studies (Brazilian Overview and other customized ones). PANROTAS offers an array of services, such as storage

and distribution of collateral material, event planning and RSVP, re-

search and analyses, translation and any other support that companies and foreign destinations need to work with Brazil. We offer the industry’s best trend-setting and qualification events, such as

PANROTAS Forum — Tourism Trends (since 2003), PANROTAS Next (themed and segmented actions throughout Brazil), PanHotéis Conventions and the (tailor-made) PANROTAS Seminars.

PANROTAS, with 41 years in the market, is unquestionable the leader in Tourism Media B2B:

PANROTAS PORTAL April 2015 PANROTAS portal: 77 panrotas

mercado e eventos

brasilturis

Search term

+ Add term

Mercado e Eventos: 9 Brasilturis: 0

Source: Google Trends

PANROTAS PORTAL

AUDIENCE OVERVIEW

Source:

Users Sessions

Sessions

4,161,281

Users

Pageviews

1,624,984 26,232,556

Pages/Session

Avg. Session Duration

6.30

00:20:38

AUDIENCE

PANROTAS PORTAL

May 2015

OVERVIEW

Users Monday, May 4, 2015 ● Users 9,848

Tuesday, May 5, 2015 ● Users 11,795

Wednesday, May 6, 2015 ● Users 11,435

Thursday, May 7, 2015 ● Users 12,246

Friday, May 8, 2015 ● Users 12,590

May 4

May 5

May 6

May 7

May 8

14,000

7,000

May 9

PA N R O TA S P O R TA L

USER S LOCATION BY SESSIONS – BRAZIL

Jan-Dec 2014

1 2 3 4 5 6 7 8 9 10

REGION

SESSIONS

STATES

3,504,959

SÃO PAULO

63.70%

RIO DE JANEIRO

10.05%

MINAS GERAIS

4.31%

PARANA

4.03%

RIO GRANDE DO SUL

3.20%

FEDERAL DISTRICT (BRASÍLIA)

2.51%

SANTA CATARINA

2.15%

BAHIA

1.79%

PERNAMBUCO

1.38%

CEARÁ

1.19% Source:

31 10 - slide 6 overview devices.pdf 1 18/03/2015 15:15:52

PANROTAS PORTAL

Go to this report

OVER VIEW

Jan 1, 2014 - Dec 31, 2014

Overview

All Sessions

DEVICES 100.00%

Explorer

Summary

DEV ICE CATEGOR Y

Jan-Dec 2014 Sessions

SESSIONS

3,743,602

20,000

1 2 3

10,000

April 2014

July 2014

October 2014

Source:

Acquisition

Behavior

80.71%

MOBILE

13.73%

TABLET

5.56%

Source:

eCommerce

Conversions

DESKTOP

Device Category Sessions

MOBILE A3,743,602 PP 37.89%

Bounce Rate New Users

Pages / Session

Avg. Session

Ecommerce Conversion

Transactions Revenue

Duration

Rate

FB 11 ,572 7.19 LIKES 1,418,266 39.48% 00:21:50

T W0.00% IT TER 14, 192 FOLLOWER S R$0.00

% of Total: 100.00% (3,743,602)

Avg for View: 37.69% (0.51%)

% of Total: 100.51% (1,411,088)

Avg for View: 39.48% (0.00%)

Avg for View: 7.19 (0.00%)

Avg for View: 00:21:50 (0.00%)

% of Total: 0.00% (0)

% of Total: 0.00% (R$0.00)

Avg for View: 0.00% (0.00%)

% New Sessions

desktop

3,021,404 (80.71%)

36.20%

1,093,723 (77.12%)

35.27%

8.21

00:26:01

0 (0.00%)

R$0.00 (0.00%)

0.00%

mobile

513,998 (13.73%)

46.62%

239,635 (16.90%)

59.96%

2.73

00:04:02

0 (0.00%)

R$0.00 (0.00%)

0.00%

tablet

208,200 (5.56%)

40.78%

84,908 (5.99%)

50.02%

3.38

00:04:58

0 (0.00%)

R$0.00 (0.00%)

0.00%

CMY

Rows 1 - 3 of 3

ACQUISITION CHANNELS

Source:

DEFAULT CHANNEL GROUPING

1 2 3 4 5 6

SESSIONS

3,743,602

ORGANIC SEARCH

45.69%

DIRECT

45.69%

REFERRAL

8.88%

SOCIAL

6.69%

0.31%

OTHER

0.18%

PANROTA S NEWSPAPER

R$ 11,00 - Ano 22 - nº 1.157 11 a 17 de março de 2015

www.panrotas.com.br

PRONTA

l Only weekly media, focusing exclusively on the

PARA

VOAR

+ ALTO

Como a privatização da Tap Portugal, aos 70 anos, pode mudar a trajetória da companhia e sua competitividade no mercado de aviação da Europa. Plano estratégico da empresa inclui renovação da frota com os A350, venda de ancillaries no short haul e nova classe executiva

corporativo

tourism industry.

l Editorial and coverage for the leaders and

decision makers of our industry.

l Exclusive for subscribers, which assures the

JP 001.indd 1

quality of its audience. There is a strong relationship value between the vehicle and its readers. l PANROTAS Newspaper for iPad/Android and on-

05/03/2015 21:18:33

CIRCULATION:

5,100

SUBSCRIBERS:

4,780

PROMOTIONAL &

line version.

COMMERCIAL USE:

220

TOTAL WEEKLY READERS:

l All travel agencies associated to Abav/

14,000

Aviesp/Avirrp.

PROFILE OF R E A DER S DISTRIBUTION DISTRIBUTION PER REGION: PER REGION: NORTH

5% NORTH

NORTHEAST NORTHEAST7% SOUTH 11%

SOUTH

MIDWESTMIDWEST

DISTRIBUTION DISTRIBUTION PER SEGMENT: PER SEGMENT: 1% CAR RENTALS CAR RENTALS

3% CORPORATIONS CORPORATIONS

7% 11% 21%

SOUTHEAST SOUTHEAST

21% 56%

56%

10 0 20 10 30 20

40 30 50 40 60 50

4% AIRLINES AIRLINES

GOVERNMENT GOVERNMENT 5% BUREAU BUREAU

10% TRAVEL SERVICES TRAVEL SERVICES 10

10 10%

12% HOSPITALITY HOSPITALITY 12

12 12%

TRAVEL AGENCIES TRAVEL AGENCIES

65%

10 0 20 1030 2040 3050 4060 5070 60

65%

* Other services: formed by executives of service provider companies for the sector, such as: assistance cards, global distribution systems, cruises, travel managers, technology and self-employed professionals

PANROTA S FORUM 2016

15 - 16 march 2016 Golden Hall WTC Events Center SĂŁo Paulo

AUDIENCE

2015

l Two-day event l More than 1,400 participants

Decision makers

Others

41.08%

35.61%

Managers

23.31%

l The most relevant travel industry event in Brazil l It will be the 14th edition l Sponsors in 2014: Gol Airlines, Sabre, Delta Air Lines, Brazilâ€™s Ministry of Tourism, Tourism Australia, Chile, Miami CVB, CVC, Esferatur, Gapnet, Best Western, Accor, Tap, GTA, DFW and Localiza, among others.

CONSUMER A DV ERTISING: Advertising aimed directly to the consumer is very expensive in addition to having too many choices available - daily newspapers in various major cities in Brazil, travel magazines, websites and an even larger number of travel blogs. Everyone, from fashion magazines to financial publications, has discovered tourism, which makes the actions more scattered, requiring strategy, fine-tuned management and partnerships.

MEET OUR

EXECU TIV ES J. Guillermo C. Alcorta, president (guillermo@panrotas.com.br)

BACKGROUND: PANROTAS founder, he has handled domestic and international markets (with a special focus on the United States and Argentina) for the past 40 years, building a solid and trustable relationship with the travel professionals in all segments. He has experienced all the changes and challenges during this period, which places him today in a very special and particularly knowledgeable position within the industry.

2 015

brazilian 2015.indd 1

12/05/2015 10:37:51

Brazilian Overview is a PANROTAS annual publication with facts and figures about the Brazilian tourism industry PANROTAS – BR AZIL Av. Jabaquara, 1.761 – Saúde – São Paulo(SP) Brazil CEP: 04045-901 PHONE: (55-11) 2764-4800 FAX: (55-11)2276-1602 SITE: www.panrotas.com.br E-MAIL: comercial@panrotas.com.br (commercial issues) and redacao@ panrotas.com.br (editorial)

Marianna Alcorta, Executive Director

Heloisa Prass, Marketing Director

Artur Luiz Andrade, Editor-in-chief

BACKGROUND: With the company

BACKGROUND: In the T&T industry

for almost 15 years, she runs the commercial strategy and new products development.

for more than 20 years, former Caesar Park, Westin and Blue Tree Hotels commercial director.

BACKGROUND: With PANROTAS for more than 20 years, he is considered one of the most specialized experts when it comes to the Brazilian travel and tourism market. He also writes one of the most active blog for tourism professionals in Brazil – blog. panrotas.com.br/semreserva.

Helene Chalvire Director / USA

José Guilherme Alcorta Financial Director

BACKGROUND: With more than

BACKGROUND: He joined the company 2 years ago. Guilherme has a degree in Business Administration and a Master in Marketing.

(malcorta@panrotas.com.br)

(heloisa@panrotas.com.br)

PANROTAS – USA Helene Chalvire (helene@panrotas.com.br) DIRECTOR:

PANROTAS S OCIAL MEDIAS portalpanrotas

tvpanrotas

(helene@panrotas.com.br) 30 years of specialization in the Brazilian market. Fluent in Portuguese and English, she can eﬀectively assist in promoting your product to the Brazilian trade.

(guilherme@panrotas.com.br)

(artur@panrotas.com.br)

w w w. p a n rot a s . c o m . b r BRAZIL

Avenida Jabaquara, 1.761 – Saúde CEP: 04045-901 – São Paulo – SP – Brazil Phone: 55 11 2764-4800 – Fax: 55 11 2276-1602

USA

PANROTAS International, Inc. 5706 NW 70th Avenue – Tamarac, FL 33321 Phone: 954 721.9450 – Fax: (954) 721.9451