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Bra zili a n o v er v iew2014

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B ra zili a n overview2014

A new era In 2014 PANROTAS is celebrating its 40th anniversary. In reviewing our history I have a copy of our ﬁrst Brazilian Overview, published in 1988. At that time our challenge was to showcase Brazil as an important market to the United States and to the world. We’ve come a long way over the years, Brazil is the now 3rd largest issuer of international travel to the United States, not including Canada and Mexico. Brazilians are also the 3rd largest group in spending while in the USA.

Contents PANROTAS Word Pag. 3

Brazilian ECONOMY

In 1988, approximately 200 thousand Brazilians visited the US. Today, the number of Brazilian visitors to the US is more than two million; and we are very optimistic that this upward trend will continue. According to the US Department of Commerce, it is anticipated that by 2018, only four years from now, three million Brazilian tourists will visit the USA.

Pag. 4

GEOGRAPHY and traditions Pag. 8

There are 270 weekly flights between Brazil and the US. Within the last two years, airlines have added several new destinations and increased service to others, such as non-stop flights from Los Angeles to São Paulo; and the cities of Manaus, Curitiba and Porto Alegre, to name a few, were added to the list of Brazilian cities with direct flights to the US. Brazil is ranked as the 7th largest world economy. The potential for growth in the number of travelers to the USA will certainly increase when the process to include Brazil in the Visa Waiver program is approved. Although it is difficult to forecast the impact that adding Brazil to the Visa Waiver program would have, we are certain that it would have a significantly positive effect on the overall US economy. Another sign of the importance of Brazil to the United States in relation to the tourism industry is the growing number of US destinations and products that have established representations in Brazil – now numbering more than 20.

Brazil in SOUTH AMERICA Pag. 11

The SIZE of Brazilian MARKET Pag. 12 TOURISM market in Brazil Pag. 15 Brazilian TRAVELERS

After 40 years in the business of tourism, PANROTAS continues to introduce innovative and progressive ideas that solidify our leadership position within the travel industry in the B2B communication vehicles. Today, this publication is no longer presenting a virtually unknown nation. It now showcases a country with a strong economy and a lively tourism sector with millions of travelers. We are honored to present the 26 edition of the Brazilian Overview. We invite you to avail yourselves of the expertise that PANROTAS has pionered over the past 40 years to assist you in generating more return in your marketing eﬀorts in Brazil.

Pag. 16

United States Pag. 19

Europe Pag. 25

Best regards!

South America Pag. 26

Africa and Asia Pag. 27

Guillermo C. Alcorta PANROTAS president

How to MARKET you product in Brazil Pag. 28

PANROTAS The ﬁrst Brazilian Overview editions and others through the years

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opportunities Pag. 32

B razili a n ove rv iew2014

Brazilian

economy

Brazil, the nation that will be hosting two of the most popular worldwide sports events in the near future – 2014 Fifa’s Soccer World Cup and 2016 Olympic Games –, is Latin America’s largest economy and the second in the Americas, after the United States.

It is the seventh largest economy in the world, according to the International Monetary Fund and to the World Bank.

It is the only Portuguese-speaking country in the Americas. The unemployment rate in the country is falling, and it has plummeted to its lowest numbers in History by the end of 2013: 4.6%. The Gross Domestic Product (GDP) is estimated to have had a positive variation of 2.3% in 2013, compared to 2012. That is a sign of the economy’s recovery, considering that in 2012 the GDP’s growth was of 0.9%. In 2014, the forecast growth is of 3.2%, says the IMF. According to Goldman Sachs data, Brazil will reach, by the year 2050, the position of world’s fourth largest economy, with a GDP of US$ 11.3 trillion and a per capita GDP of US$ 49.759.

It is the 5th largest country in the planet, with 47% of South America’s total area and 201 million inhabitants. Brazil is a great producer and exporter of commodities, and alongside Russia, India, China and South Africa, it makes the ﬁve-nation group of emerging economies called Brics.

IN TRAVELS

No stranger to technological sophistication, Brazil makes aircrafts and submarines, and is also present in aerospace research. A pioneer in deep water oil prospecting, from where it draws 73% of its oil reserves, Brazil was the ﬁrst capitalist economy to have, inside its borders, the world’s ten largest automobile manufacturers.

Brazilians who went to tourism destinations abroad spent 14.2% more in 2013. That got the country one more position up in the ranking of highest spending tourists. Brazil is now in the 11th place, behind China, USA, Germany, UK, Russia, France, Canada, Japan, Australia and Italy (Source: World Tourism Orlanization – UNWTO).

7,5 6,1

5,7 4,3 3,2

2,7 1,3

5,2

4,0 2,7

1,1

2,3 1,0

2009

G D P A NN U A L VA R I AT I O N ( IN % ) 2000

2001

2002

2003

2004

2005

2006

2007

2008

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-0,3

2010

2011

2012

2013

Brazil is also the 3rd largest source of tourists to the United States, and is among the main sources of tourists to many European and South American countries.

B ra zili a n overview2014

numbers

Brazil In

2014 ,

Brazil HOSTS

20 TH FIFA World Cup

It is the world’s It is the

2016, Brazil HOSTS 21TH Olympic Games

7 TH largest ECONOMY

5 TH L A RGEST country on Earth

201 million INH A BITANTS

4 .6 % UNEMPLOY MENT

rate

Will be the world’s

GDP

GDP GROW TH

GROW TH

in 2014 :

in 2013 :

2.3%

3.2% (estimate)

4 TH largest ECONOM Y by 2050

11 TH

country with HIGHEST-SPENDING tourists

3 TH largest SOURCE OF TOURISTS to the US US$ 1 = R$ 2,35 (december/13)

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B razili a n ove rv iew2014

THE WORLD’S HIGHEST GDPS

(Gross Domestic Products) – US$ billion

United States

16,245

China

8,227

Japan

5,960

Germany

3,428

France

2,613

United Kingdom

2,472

BRAZIL

2,253

Russia

2,015

Italy

2,014

India

1,842

SOME COUNTRIES GDP VARIATION IN 2013, COMPARED TO THE PREVIOUS YEAR

JAPAN 1.6%

CHINA

7.7%

BRAZIL

2.3% UNITED STATES 1.9%

UNITED KINGDOM 1.9%

GERMANY 0.4% EURO

ZONE COUNTRIES

-0.4%

Source: World Bank – 2013

T R I V I A FA CTS According to Bloomberg’s Rankings, Brazil went from the 61st to 38th position among the Best Countries for Business Brazil is ranked 10th among the world’s happiest countries Source: Global Optimism Barometer Survey – Ibope Inteligência and Worldwide Independent Network of Market Research (WIN)

Brazil is one of the 12 most sought-after countries to live The last decade’s economic growth, alongside the good cultural image the country has abroad, has collaborated to make Brazil be mentioned as a dream destination by residents of two out of every three countries where the survey was made. Source: Survey carried out in 65 nations by Worldwide Independent Network of Market Research (WIN)

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B ra zili a n overview2014

BR A Z I L I A N EC O N O M Y I N B R I E F – 201 3 GDP: R$ 4,403 billion (US$ 2,253 billion) GDP Growth in 2013: 2.3% Balance of Trade: US$ 2.51 billion (surplus) Minimum wage: R$ 724 (US$ 300) Inﬂation in 2013: 5.85% (IPCA) Unemployment rate: 4.3% (in December 2013) and 5.4% (annual average rate in 2013) Investments rate: 18.7% of GDP (in 2012 3rd quarter) Savings rate: 15.6% of GDP (in 2012 3rd quarter) Workforce: 105.7 million (2012 estimate) Central Bank base interest rate (Selic): 10.5% p.a. (on January 16th, 2014) Exports: US$ 240.15 billion (2013) – a 1% drop compared to 2012 Imports: US$ 237.64 billion (2013) – 6.5% raise compared to 2012 Countries from whom Brazil has imported most (2013): USA, China, Argentina and Germany Countries to whom Brazil has exported most (2013): China, USA, Argentina, Netherlands and Japan Trade Organizations in which Brazil is a member: Mercosur, Unasur and WTO (World Trade Organization) Sources: IBGE, Mining and Energy Ministry, World Bank

T R I V I A FA CTS AMBEV, BRASIL FOODS, PERDIGÃO, SADIA and JBS (food sector)

HAVAIANAS and CALÇADOS AZALEIA (shoes)

MARCOPOLO and BUSSCAR (bus body builders)

Brazil’s widest-known companies PETROBRAS (oil sector)

VALE (mining)

EMBRAER (aircrafts sector)

GERDAU (steel mills)

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ORGANIZAÇÕES GLOBO (mass media)

B razili a n ove rv iew2014

Geography

BRAZIL NATIONAL HOLIDAYS 2014 January 1st New Year’s Day (Wednesday) March 4th Carnaval (Tuesday) April 18th Good Friday (Friday) April 21th Tiradentes – Brazil national hero (Monday) May 1º Labor’s Day (Thursday) June 19th Corpus Christi (Thursday) September 7th Independence Day (Sunday)

demographics and holidays OFFICIAL NAME: Federative Republic of Brazil GOVERNMENT: Presidencialist Republic PRESIDENT: Dilma Rousseﬀ NEXT PRESIDENTIAL ELECTION: October 3rd, 2014 CAPITAL: Brasília AREA: 8,514,876.599 km² | 3,287597 mi2 LOCATION: East of South America POPULATION: 201,032,714 inhabitants LANGUAGE: Portuguese CITIES: 5,435 MAIN CITIES: São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Salvador, Goiânia, Recife, Campinas, Manaus, Curitiba, Florianópolis, Belém, Fortaleza POPULATION DISTRIBUTION: White 48.43%; Brown 43.8%; Black 6.84%; Indigenous 0.28%; Asian 1.1% RELIGION: Catholic: 68.2%; Pentecostalists 13%; without religion 6.2%; Spiritists 1.6%; others 2.3% OFFICIAL TIME ZONE: GMT -3 (GMT -4 daylight saving time) NATIONALITY: Brazilian INTERNET CODE: .br INTERNATIONAL COUNTRY CODE: +55 CURRENCY: Real LIFE EXPECTANCY: 73.4 years 1 US$ = R$ 2.04 OFFICIAL WEBSITE: www.brasil.gov.br

(January/2013)

Sources: IBGE

October 12th Our Lady Aparecida, Patron Saint of Brazil (Sunday)

1 US$ = R$ 2.35 (December/2013).

Dolar increased 16% during the year

November 2 All Souls’ Day (Sunday)

November 15nd Republic Proclamation Day (Saturday) December 25 Christmas (Thursday)

(R$)

C A R N AVA L Carnaval is Brazilian most popular party, known worldwide. The most famous celebrations are the ones that take place in Rio de Janeiro and Bahia. It is a 4-day event, starting on Saturday and going through Tuesday. Every year is on diﬀerent dates (40 days before Good Friday).

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B ra zili a n overview2014

B Z IL R EGI O N S B RRAA Z IL R EGI O N S

RORAIMA

Brazilian territory has three time zones, eight great river basin and diﬀerent ecosystems, such as Amazon Forest, world largest biological diversity. Three states concentrate more than 50% of the Brazilian Gross Domestic Product (GDP), according to the Brazilian Institute of Geography and Statistics (IBGE). They are São Paulo (33.1%), Rio de Janeiro (10.8%) and Minas Gerais (9.3%). Despite the increase in GDP participation of the regions North, Northeast and Midwest, the Southeast Region States still concentrate over half (55.4%) of the country’s riches.

AMAPÁ

AMAZONAS

PARÁ

CEARÁ

MARANHÃO

RIO GRANDE DO NORTE PARAÍBA

PIAUÍ

ACRE

PERNAMBUCO ALAGOAS

TOCANTINS RONDÔNIA

SERGIPE

MATO GROSSO

BAHIA BRASÍLIA GOIÁS

MINAS GERAIS

MATO GROSSO DO SUL SÃO PAULO

ESPÍRITO SANTO RIO DE JANEIRO

PARANÁ

POPULATION BY REGIONS

Midwest Region

14 million

North Region

16 million

South Region

27.4 million

SANTA CATARINA RIO GRANDE DO SUL

Northeast Region 53 million Southeast Region 80 million

MID W E ST R EGI O N STATES: Mato Grosso, Mato Grosso do Sul, Goiás and Federal District MAIN CITY/MARKET: Brasília (Federal District). It is one of the biggest Brazilian cities and a strong market issuer of tourists. Its airport has got many international ﬂights INHABITANTS: 14 million AREA: 1,606,403 Km2 | 620,100 mi2 CITIES: 467 GDP PARTICIPATION: 9.3%

Brasília

Pantanal, the world’s biggest wetland basin, contrasts with the modernity of Brasília, capital of the country, founded in 1960 and is characterized by the modern architecture of Oscar Niemeyer

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B razili a n ove rv iew2014

N O RT HE A ST R EGI O N STATES: Maranhão, Piauí, Ceará, Rio Grande do Norte, Paraíba, Pernambuco, Alagoas, Sergipe and Bahia MAIN CITY/MARKET: Salvador (Bahia), Recife (Pernambuco), Fortaleza (Ceará) and Natal (Rio Grande do Norte), all oﬀering international ﬂights INHABITANTS: 53 million AREA: 1,554,257 Km2 | 600 mi2 CITIES: 1,794

S O U T H R EGI O N

GDP PARTICIPATION: 13.5% It has got strong tourism appeal. It is an all year summer region

Fortaleza

N O RT H R EGI O N STATES: Acre, Rondônia, Amazonas, Pará, Amapá, Roraima and Tocantins MAIN CITY/MARKET: Manaus (Amazonas) and Belém (Pará), both oﬀering international ﬂights INHABITANTS: 16 million AREA: 3,853,327 Km2 | 1,488,000 mi2 CITIES: 450 GDP PARTICIPATION: 5.3% Amazon

Porto Alegre

This is where the Amazon region is located

STATES: Rio Grande do Sul, Santa Catarina and Paraná MAIN CITY/MARKET: Curitiba (Paraná) and Porto Alegre (Rio Grande do Sul) INHABITANTS: 27.4 million AREA: 576,774 Km2 | 222,700 mi2 CITIES: 1,191 GDP PARTICIPATION: 16.5% Its economy is the second of the country after the Southeast Region. So it is also a strong market issuer of tourists It is located on the border with Argentina, Paraguay e Uruguay, the country’s main partners in the continent and it also holds the most balanced distribution of income in the country

S O U T HE A ST R EGI O N STATES: São Paulo, Rio de Janeiro, Minas Gerais and Espirito Santo MAIN CITY/MARKET: São Paulo (São Paulo), Rio de Janeiro (Rio de Janeiro), Belo Horizonte (Minas Gerais) and Campinas (São Paulo) INHABITANTS: 80 million AREA: 924,620 Km2 | 357,000 mi2 CITIES: 450 GDP PARTICIPATION: 55.4%

Rio de Janeiro

This is the richest and main market issuer of tourists in the country, where the two richest and most populous Brazilian cities are located in this region – São Paulo and Rio de Janeiro. São Paulo is the largest metropolis in Latin America.

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B ra zili a n

Brazil in Brazil leads the region’s economy. Its GDP is almost ﬁve times Argentina’s GDP, the continent’s second economy, and more than eight times Chile’s GDP, which is considered as one of the most stable economies in South America. Consequently, Brazil also leads the ﬂow of tourists: it is the largest source of travelers to the US and Europe every year. Another curious fact is that Brazil, the only Portuguesespeaking country in South America, has a population and territory that is practically the total of all of the other countries in the continent.

SOUTH AMERICA

South America

AREA

OTHER SOUTH AMERICA COUNTRIES

BRAZIL POPULATION

8,515,767 million km2 3,287,597 mi2

BRAZIL

OTHER SOUTH AMERICA COUNTRIES

202. 5 million

201 million

9,282,017 km2 | 3,583,815 mi2

S Ã O PA U LO Area (mi2)

Population (million)

3,287,597

201

Area (mi2)

Population (million)

Country

The State of São Paulo (São Paulo city is its capital) is the richest in Brazil. Alone, only São Paulo State’s GDP corresponds to 1.5 times the entire Argentina’s GDP, two times Colombia’s GDP and almost three times Chile’s GDP.

GDP SÃO PAULO STATE

#1 in Brazil US$ 734 billion

1.5X GDP ARGENTINA

Countries’GDPs

US$ 475 billion

US$ billion

Brazil 2,253 Argentina 475 Venezuela 381 Colombia 370 Chile 270 Peru 204 Ecuador 84 Uruguay 50 Bolivia 27 Paraguay 26

overview2014

GDP COLOMBIA

US$ 370 billion

2.7X GDP Chile

US$ 270 billion

BRAZIL OTHER SOUTH AMERICA COUNTRIES Argentina

1.073,518

40.1

Bolivia

424,163

10.4

Chile

291,931

16.4

Colombia

440,831

47.5

Ecuador

99,706

15.5

French Guiana (France)

32,253 )

0.229 )

Guyana

83,011

0.785

Paraguay

157,048

6.7

Peru

496,225

30.5

Suriname

63,251

0.534

Uruguay

68,037

3.3

Venezuela

353,841

3,583,815

202.5

Total

Source: World Bank – 2013

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B razili a n ove rv iew2014

The size of Brazilian market According to the last retail survey made by Nielsen Company, the consumers’ proﬁle in Brazil has changed dramatically. The forecasts for 2014 are that the purchasing power will hit R$ 2.2 trillion, the equivalent to Spain’s GDP. Among the 15 products with the largest growth in sales, there is not one that belongs in a basic consumers product list. Some of the fastest-growing in sales are soy-based beverages, fermented milks, isotonic sports drinks and intimate hygiene products, all of which used to be seen as luxury items. Brazil is well on its way to the top of world consumers’ market, aligned with the largest economies. The economy’s positive performance and more stringent consumers’ requirements are directly related to the economy expansion and to the increase in the population’s purchasing power.

SUPER P OWER Brazil’s “Global Superpower” status is already real for companies like PepsiCo, the food sector giant. In 1997, Brazil was ranked 8th in the company’s list. In the current year, it rose to the fourth position and, with an impressive sales growth pace, it is already the global leader in several segments, such as chocolate mix. The snacks line (Ruﬄes and Doritos) has growth rates of over 60% per year. The demand for oatmeal and cookies, for instance, has grown over 1000% in 2013. Brazil was also the top growing market for L’Oréal during last year, compared to the other 145 countries where the company conducts its activities. The cosmetics giant has grossed R$ 2.2 billion in 2013, 13.3% more than in 2012. Worldwide, the group’s sales have grown much less (5%), and totaled € 22,98 billion in 2013.

LUXURY PRODUCTS Consuming luxury items in Brazil is bound to grow even more in the next few years, not only due to the ascension of the popularly called “new” middle class, but mainly because of the expansion of a higher-income part of the population. Until 2020, Brazilian population segment with a gross income above US$ 150,000 will grow 46.3%, reaching 1.4 million people, according to the market research company Euromonitor International. Luxury products market in Brazil – currently estimated in R$ 22 billion - is expected to grow in the next years at an annual rate ranging from 16% to 22%. Brazilians represent 15% of the demand for French luxury products such as Louis Vuitton’s.

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B ra zili a n overview2014

BR A ZIL AND THE

INTERNET

S OCIAL NETWOR KS

Brazil ranks 3rd in active Internet users. United States and Japan occupy the ﬁrst and second place.

92 % of young Brazilians who go online use social networks

94.2 million people have access to the Internet 60% of the population owns at least one computer In 2012 R$ 22.5 billion were spent in online shopping – 42.2 million people have shopped online at least once, and the anticipated growth in Internet sales is of 18% per year until 2016

From the total of Brazilians of all ages who surf the net, 78% use some kind of social network

In 2013, 27 million users had access to broadband

Facebook has 76 million users in Brazil. The average time spent on the network (12 hours per month) gave Brazil the second place in the ranking of countries that most access Facebook, surpassing India and behind only the USA.

The number of mobile connections grew from 233,000 (in 2007) to 7.2 million in 2013. It is projected that there will be 9.3 million in 2014, and over 15 million after the Olympics .

Brazil is also second in the rank of Twitter users: more than 30 million, behind only the United States.

Source: Ibope Media

Sources: Facebook , Ibope / YouPix, The Listening Agency

87% of internet users have used the net to search for products and services

BR A ZIL AND

CELL PHONES

At the beginning of 2014, Brazil had 272.4 million mobile phones, 136.99 for every 100 inhabitants For 75% of Brazilians, smartphones’ main function is accessing social networks, surpassing countries like Russia (59%), India (62%), China (62%) and even the United States (63%) In terms of applications, 68% of Brazilians download games apps, 67% social networking apps, 51% navigational maps and surveys apps and 49%, video apps. Sources: Anatel (National Telecommunications Agency) / Mobile Consumer Research 2013/Nielsen

B R AZIL AND THE

MEDIA

Investments in advertising in Brazil will reach US$ 22 billion in 2014, ranking ﬁfth in the list of the world’s largest advertising markets. Internet has been the fastest growing media in Brazil from January to July 2013, in terms of advertising investments – 15.46% over the same period during the previous year. Cable TV grew 15%, while broadcast TV grew around 13%. Radio grew 8.8%, outdoor advertising (OOH) 6.7%, and newspapers 2.93%. Print media remains second in advertising investments, with 17.5% of share, while public television continues to rank ﬁrst, concentrating around 65% of all investments in this area . Sources: Zenith Optmedia Project and Inter - Media

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B razili a n ove rv iew2014

: S I IL Z A BR TH The 4 biggest AUTOMOBILE CONSUMER market in the world, after China, the United States and Japan

LEADER in consuming PERFUMES AND DEODOR ANTS. Fragrance sales in the country reached US$ 1.65 billion. If we consider the sales of RD beauty products in general, Brazil is the 3 largest market in the world, behind only the The world

United States and Japan

2ND largest market in the world in PRODUCTS FOR PETS. In 2012, the country sales in this market reached US$ 7 billion The

4TH position in the world in terms of INFORMATION TECHNOLOGY (IT) spending, reaching over $ 233 billion, which represents 51 % of the total IT spending in Latin America. The country was ranked 7TH in the world in 2011, but in just one year it climbed 3 positions; currently, IT spending in Brazil is 2 times higher than those registered in Russia and India

Brazil holds the

Sources: Jato Dynamics consultancy, Capgemini consultancy, Brazilian Association of Toiletries, Perfumes and Cosmetics Industries

T R I V I A FA CTS R$ 2.2 trillion in purchasing power

is the total amount that Brazilians will spend this year, according to an IPC Marketing study. That is equivalent to the GDP of Spain.

1000%

is the annual growth rate of healthy foods sales, such as oats and ďŹ ber cookies, from the multinational PepsiCo in Brazil.

R$ 11 billion gross revenue

was the result the Dutch multinational Unilever achieved in Brazil. That result ranks the country second in the overall ranking of the group, behind only the United States.

Ethiopian, Royal Air Maroc, Etihad, Singapore, Boa, Sky Airline new airlines operating in Brazil since 2012.

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B ra zili a n overview2014

Touris m

m a rket in Brazil

The number of Brazilians traveling by air keeps growing. After surpassing a 100 million boardings in 2012, the total number of Brazilians travelers by plane reached 111.2 million in 2013, a 9.7% increase in comparison to the previous year, according to Anac – the Civil Aviation National Agency – data. Travel and tourism segment has also increased their turnover: from R$ 61.07 billion in 2012 to R$ 69.54 billion in 2013, an increase of 13.8%, according to ALAGEV – the Latin-American Events and Corporate Travels Managers Association.

B R AZIL ’S TOUR ISM IN NUMB ER S – 2013

Total amount traded by TRAVEL AND TOURISM in Brazil – R$ 69.54 billion (Alagev), 13.8% more than 2012’ R$ 61.07 billion Amount traded only by CORPOR ATE TR AVELS in Brazil – R$ 36.78 billion – 13.86% higher than 2012 (Alagev) Total of Brazilians TR AVELING BY PL ANE: 111.2 million (Anac), 9.7% more than in 2012

TOP AIRLINE CONSOLIDATORS By revenue (Brazilian real) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Rextur Advance Gapnet Flytour Esferatur Ancoradouro Conﬁança Skyteam High Light Grupo Picchioni CNT Elitravel GS Travel

R$ 3 billion R$ 1.8 billion R$ 1.6 billion R$ 1.53 billion R$ 855 million R$ 550 million R$ 500 million R$ 332 million R$ 244 million R$ 184 million R$ 102 million R$ 82.5 million

Source: PANROTAS – Consolidators Year Book / 2013

Number of AIRLINES OPERATING in Brazil: 8 domestic, 41 international Total of Brazilian passengers in OCEAN CRUISES: 668 thousand (2013/2014 season) – 7th world largest market (Abremar) TR AVEL AGENCIES: 14,420 (MTur) HOTELS: 9,681 (Fohb – 2013) HOUSING UNITS: 464,477 (Fohb – 2013) CAR RENTALS: 2,217 companies, 20.2 million users (Abla – 2013) Sources: Alagev, Anac, Abremar, MTur, Fohb and Abla – 2013

TMCS

HOSPITA LIT Y

The 32 travel management companies (TMCs) associated to Abracorp (Brazilian Corporate Travel Agencies Association), together, reached R$ 13 billion in sales during 2013, which means an increase of 12% over 2012.

Since 2009, Brazilian hospitality industry has grown 13% – totalling almost 10 thousand hotels and over 460 thousand rooms. This year, Brazil will reach almost half a million rooms, and it will probably have 10,1 hotels and 535 thousand rooms spread around the country by 2016, for the Olympic Games.

By international air tickets issued COMPANY

VALUE (US$ MILLION)

Esferatur Advance Flytour Gapnet Rextur Ancoradouro Skyteam High Light Conﬁança Picchioni Brementur/BRT CNT ITS Tyller Leiser Elitravel Frontur Intercontinental Vix GS Travel TK Royal

354.1 318 300 260 245 121 101 78 58 50.2 45.1 38.1 32 31 26.3 21 18 17.6 12 11.8

RAISE OVER 2012

+23% +33.6% +3.6% -1.25% +22.3% +26.5% +14.84 +1.1% +15.42% +62% +7.5% +8% -16% +1.42% +1.42% +8.55% +13.37% +34% -29% -21.25%

Source: PANROTAS – Consolidators Year Book / 2013

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B razili a n ove rv iew2014

AIR TRAVELS

Brazilian

tra v el ers

Brazilians are still the main clients to the airlines operating in the country, both foreign companies, 41 of them, as for the eight domestic carriers. Over the last two years, new airline companies began operations to Brazil, such as Ethiopian, Royal Air Maroc, Etihad and Singapore.

Total BOARDINGS and ARRIVALS in Brazilian airports:

176,905,153

(domestic) and

There is some significant expansion in operations, such as American Airlines, which now has flights to Miami from Curitiba and Porto Alegre. It also opened new daily flights from São Paulo to Los Angeles. AA started 2014 with 17 daily flights between the US and nine Brazilian cities. Tap Portugal is another company that has been continually expanding its activities in Brazil. It has recently launched flights to Porto Alegre and Belem, linking Portugal to ten Brazilian cities with direct flights. Most of international flights out of Brazil have Latin American countries as destinations (40.66%), followed by North American countries (USA, Canada and Mexico, with 27.7%) and Europe (25.64%). Asian and African countries account for, respectively, 4.08% and 2.44% of international flights. In 2014, North America has surpassed Europe to rank as #2 destination for flights from Brazil, with an weekly offer of 72.6 thousand seats, against 67.1 thousand.

19,665,744

(international) Total boardings and arrivals GROWTH compared to 2012: 1.8% Total DOMESTIC flights: 22,460 weekly frequencies Total INTERNATIONAL flights departing from Brazil: 1,237 weekly frequencies Number of BRAZILIAN CITIES served by domestic and/ or international flights: 114

IN T E R N AT I O N A L FL I G H TS L E AV IN G B R A Z IL to ( % s e a t s )

INTERNATIONAL FLIGHTS TO/FROM BRAZIL WEEKLY FEBRUARY 2014

27.77%

REGIONS

North America

25.64% Europe

40.06% Latin America

4.08% Asia

Latin America Europe North America* Africa Asia Total**

FLIGHTS

SEATS

641 239 296 25 36

104,848 67,104 72,664 6,395 10,686

1,237

261,697

* With Canada/Mexico Source: PANROTAS - February/2014 ** Accounted only non-stop ﬂights. Other frequencies are not accounted in order to avoid duplicity in the number of total ﬂights. 2.44% Africa

BRAZILIAN AIRPORTS – NUMBER OF ARRIVALS Domestic International

2012 174,204,055 18,915,310

2013 176,905,153 19,665,744

% 1.6% 4.0%

Total

193,119,365

196,570,897

1.8%

Source: Infraero, Guarulhos Airport, Brasília Airport and Viracopos Airport - February/2014

One Brand-Three Types of Hotels

B ra zili a n overview2014

DESTIN ATIONS Buenos Aires, in Argentina, is still the city with the highest number of ﬂights out of Brazil, followed by Miami, Santiago (Chile) and Montevideo (Uruguay), which has surpassed Lisbon, one of the top three until last year. New York has also gone up in the ranking, from 8th to 7th. Among countries, the most remarkable changes were in Chile that, until 2013, occupied the 10th position among the countries with most links to Brazil. Now it surpassed Portugal and Spain, ranking 6th, ahead of France and Germany. Another change happened when Paraguay entered the top 10, superseding Colombia.

CITIES

COUNTRIES

FLIGHTS OUT OF BRAZIL

AND TOTAL

AMOUNTS SPENT

Brazilians touring abroad last year have spent 14.2% more than in the previous year. Brazil has surpassed Singapore and ranks now 11th – behind China, US, Germany, UK, Russia, France, Canada, Japan, Australia and Italy (Source: UNWTO). The leading countries on Brazilian tourists’ plans are the US (19%), France (16%) and Italy (15%), according to Tripadvisor.

Buenos Aires 252

1. Argentina

115

2. United States 270

3. Santiago

3. Chile

4. Montevideo 62

4. Portugal

5. Lisbon

5. Uruguay

6. Lima

6. Peru

7. New York

7. Spain

8. Paris

8. France

9. Madrid

9. Germany

10. Bogota

10. Paraguay

Source: PANROTAS

TOP DESTIN ATIONS 2013

B Y A IR T I CK E TS DOMESTIC

INTERNATIONAL

1. São Paulo

2. Rio de Janeiro

B Y H OT E LS DOMESTIC

273

2. Miami

Source: PANROTAS

B R A Z IL I A N S “ W I S H L I ST ” D E ST IN AT I O N FO R U P C O MIN G YEARS

INTERNATIONAL

1. United States

19%

Buenos Aires

1. Rio de Janeiro

Miami

2. France

16%

New York

2. São Paulo

Orlando

3. Italy

15%

3. Salvador

Miami

3. Florianópolis

Buenos Aires

4. Germany

12%

4. Brasília

Orlando

4. Fortaleza

New York

5. Argentina

10%

5. Belo Horizonte

Santiago

5. Natal

Cancun

6. Spain

10%

6. Recife

Paris

6. Búzios

Santiago

7. Canada

7. Porto Alegre

Cancun

7. Maceió

Paris

8. Fortaleza

Los Angeles

8. Salvador

Cartagena

Lisbon

9. Foz do Iguaçu

Las Vegas

10. Gramado

10. Punta Cana

9. Curitiba

10. Florianópolis

10. London Source: Decolar.com/2013

8. United Kingdom 9% 9. Australia

10. Malaysia

11. Mexico

12. Egypt

Source: Decolar.com/2013

One Brand-Three Types of Hotels

Source: Tripadvisor

B razili a n

Countries that do

ove rv iew2014

NEW SUR V EY 1 - In ten years, from 2002 to 2012, the Brazilian market for international travels has had an increase of 2.2 million travels. Forecasts indicate 15 million by 2015.

2 - From these, 65% are planned ahead and paid in installments.

3 - The US are the main destination for Brazilian tourists (1.8 million per year), followed by France, Argentina, Uruguay and Spain.

France (the 3rd top destination) and Italy, where Brazilians ﬁnd the satisfaction of cultural and historical experiences (a goal mentioned by 89% of tourists traveling abroad).

5 - With relation

PROSPECTS FOR 2014 Brazil ranks 4

among the countries where travelers are the most optimistic about the economy th

NOT REQUIRE VISAS from Brazilians Andorra

Argentina Austria

Bahamas

Barbados Belgium Bolivia

Bosnia

Bulgaria

41% of Brazilian travelers will spend more in their

vacations in 2014, while the global average is of 33% Brazilians use credit to ﬁnance their vacations Brazil is 1

in the world ranking of intention of prolonging the duration of travels in 2014 st

to Canada, the travels have more than doubled: from 35 thousand, in 2002, to 80 thousand in 2012.

budgets, while tourists in the rest of the world plan to diminish theirs

6 - 90% of the

While most travelers in the world intend to spend

Brazilian travelers intend to increase their

4 - There is also a

respondents said they used Facebook and Twitter during their travels.

less in 2014, in Brazil more people plan to spend more during their vacations in 2014 (41%) and 29% will maintain the same budget they had in 2013

signiﬁcant interest in Europe, especially in countries like

Source: Canada Tourism Commission. 1,590 people have been interviewed in nine Brazilian capital cities.

bring more holidays: 50% of tourists expect having longer vacations and 37% have plans of making more frequent short travels.

More and longer trips: for Brazilians, 2014 will

Source: Trip Barometer/Tripadvisor and PANROTAS.

Chile

Colombia

Costa Rica Croatia

Czech Republic Denmark Ecuador Finland France

French West Indies Germany Greece

Guatemala Guyana

Honduras

Hong Kong Hungary Iceland Ireland Israel Italy

Liechtenstein Luxembourg Malaysia Mexico

Monaco

Morocco Namibia

New Zealand Norway

Panama

Paraguay Peru

Philippines

BR AZILIAN TR AV ELER S IN 10 STEPS

Poland

Portugal

Romania Russia

Brazilians speak Portuguese.

San Marino

Brazilians are lively: they like going out at night and love destinations where there is entertainment until late into the night.

Slovakia

Brazilians love shopping, especially during international travels. This is deﬁnitely an essential part of their experience abroad.

Brazilians don’t usually plan their travels beforehand. The decision period for the majority of travelers takes between one and three months.

Brazilians like traveling during extended holidays.

Brazilians are looking for new destinations or trying to discover new things in places they have already visited.

7 8 9 10

Brazilians have 30 days vacation – by law. Brazilians are transforming international travels in a very frequent habit. Brazilians like being treated kindly and reward a friendly environment. Brazilians usually pay their purchases in monthly installments, usually more than ten.

One Brand-Three Types of Hotels

Serbia

Slovenia

South Korea Spain

Suriname Sweden

Switzerland Thailand

The Netherlands

Trinidad and Tobago Tunisia Turkey UK

Ukraine

Uruguay Vatican

Venezuela

Source: Itamaraty – updated 11/27/2013

B ra zili a n overview2014

Braz ilians to the

U n i t e d St a t e s

Weekly flights from Brazil to the United States Brazilian cities with flights to the US US cities with flights from Brazil Total seats in flights between Brazil and the US per week

270 9 12 65,534

2,096 million

Brazilian travelers in the US

(2013 forecast)

Total visas emitted per year on Brazilian consulates

746.3 thousand visas (2011), more than those emitted for Chinese travelers (701,7 thousand)

BR A ZIL IS NOW TOP 3

Brazil conquered the position of 3rd biggest overseas market to the United States, having exceeded Germany. It doesn’t include the border countries (Canada and Mexico). Between January and September 2013, the total of Brazilian travelers to North American destinations reached 1,470,125, an increase of 17% compared to the same period in 2012. US forecasts says that Brazil will keep #3 position with 2,096 million tourists. It is worth mentioning that among the top 10 markets, Brazil had the second biggest growth, behind only China.

3 MILLION BY 2018

TOP MARKETS TO THE US – OVERSEAS – 2013 (Forecast) COUNTRIES

1 2 3 4 5 6 7 8 9 10

ARRIVALS

CHANGE

(million tourists)

(%)

JAPAN UNITED KINGDOM BRAZIL CHINA GERMANY FRANCE KOREA, SOUTH AUSTRALIA ITALY INDIA

BR AZILIANS IN AMERICA The favorite US destinations among Brazilians are Florida and New York City. According to the Oﬃce of Travel and Tourism Industries (OTTI), part of US Department of Commerce, Orlando tops New York to get Brazilians preference. In 2012, 639,000 Brazilians visit Orlando, 614,000 had New York per destination and 528,000 chose Miami.

2 -1 17 26 1 -1 6 6 2 10

Source: US Department of Commerce – Oﬃce of Travel and Tourism Industries (OTTI) It doesn’t include border countries – Canada and Mexico

TOP MARKETS TO THE US – OVERSEAS – Jan/Sep 2013 COUNTRIES

According to US Department of Commerce OTTI, South America is projected to increase by 7% in 2014 and should remain a top producer of additional travelers for the next several years. Brazil, the largest source market in the region, is expected to build on its 2012 record-breaking performance and increase 17% in 2013 and 7% in 2014 to produce 2.1 million visitors. By 2018 the United States could host 3 million Brazilian visitors, a 70% increase over 2012.

3,772 3,726 2,096 1,858 1,895 1,441 1,327 1,190 848 797

1 2 3 4 5 6 7 8 9 10

ARRIVALS

CHANGE

(million tourists)

(%)

UNITED KINGDOM JAPAN BRAZIL CHINA GERMANY FRANCE KOREA, SOUTH AUSTRALIA INDIA ITALY

2,875,491 0.9 2,815,843 1.3 1,470,125 16.6 1,460,529 23.8 1,460,135 1.1 1,158,869 0.7 1,025,446 9.1 916,264 8.1 702,961 19.6 632,139 1.6

Source: US Department of Commerce – Oﬃce of Travel and Tourism Industries (OTTI) It doesn’t include border countries – Canada and Mexico

One Brand-Three Types of Hotels

B razili a n ove rv iew2014

B R A ZIL : THE 3RD WHICH SPENDS THE MOST

TOP MARKETS TO THE US – OVERSEAS – 2012 COUNTRIES

Regarding income generation during the travels, Brazil has also conquered the position of 3rd biggest market to the United States, with US$ 9.3 billion spent. Brazil is followed closely by China, with US$ 9.2 billion, however, is ahead of: Germany, with US$ 7 billion, Australia (US$ 5.5 billion) and France (US$ 5.3 billion) – the expenditures of other countries don’t reach US$ 5 billion.

1 2 3 4 5 6 7 8 9 10

SPENDING

CHANGE

(US$ billion)

(%)

CANADA JAPAN UK MEXICO BRAZIL CHINA GERMANY AUSTRALIA FRANCE INDIA

25.5 16.5 12.6 10 9.3 8.8 6.9 5.4 5.3 4.9

6 13 6 8 11 14 10 10 7 10

Source: US Department of Commerce – Oﬃce of Travel and Tourism Industries (OTTI)

TOP 1 INCRE A SE TO N YC In 2013, over 900 thousand Brazilians may have visited New York, according to estimates from the NYC & Company. The city complains to be #1 destination for Brazilians in US. And soon Brazil may overcome the United Kingdom as the country which sends the most tourists to the destination. Brazil is also the top one market which increased the most to New York. Since 2006, the number of Brazilian tourists traveling to the city increased 447% according to NYC & Company.

EMER GING MA RKETS GROWTH TO N YC SINCE 2006

RUSSIA

+107% South Korea

MEXICO

CHINA

+95%

INDIA

+100%

+30%

+442%

BRAZIL

+447% ARGENTINA

+257%

One Brand-Three Types of Hotels

AUSTRALIA

+157%

B ra zili a n overview2014

HOW DO THE UNITED STATES AND B R A ZIL CONNECT ? 2.24% 2.87% 2.87% Washington Chicago Detroit

12.5% more ﬂights

The number of flights between Brazil and United States increased 12.5% last year. Nowadays, there are 270 weekly round trips between the United States and Brazil (in March 2013, they were 240), connecting 11 American cities and 10 Brazilian cities (3 more than last year – Belém, Curitiba and Porto Alegre). AA will also connect Brazil (São Paulo) to Chicago in 2014. Besides that, Copa Airlines offers flights to almost 20 destinations in the United States in a good alternative to Brazilians, who often visit US via Copa Airlines as well. Aeromexico and Avianca also offer connections to several USA cities.

2.87% New York (EWR)

3.97% Los Angeles

4.25% Dallas 4.76% Orlando

M A R K ET SH A R E (seats)

41.04%

4.81% Houston

Miami

U S A X B R A Z IL

4.93% Charlote

7.11% Atlanta

18.56% New York (JFK)

WEEKLY OFFER BY OR IGIN AND DESTIN ATION - US A X BR A ZIL ORIGIN

FLIGHTS

DESTINATIONS

SEATS

SHARE (seats)

AIRLINES

Atlanta

Brasília, Rio de Janeiro, São Paulo

4,662

7.11%

Delta

Charlotte

Rio de Janeiro, São Paulo

3,234

4.93%

US Airways

Chicago

São Paulo

1,883

2.87%

United

Dallas

Rio de Janeiro, São Paulo

2,782

4.25%

American

Detroit

São Paulo

1,470

2.24%

Delta

Houston

Rio de Janeiro, São Paulo

3,150

4.81%

United

Los Angeles

São Paulo

Miami

115 x

Belém, Belo Horizonte, Brasília, Curitiba, Manaus Porto Alegre, Recife, Rio de Janeiro, Salvador, São Paulo

New York (EWR) Orlando

Rio de Janeiro, São Paulo

New York (JFK)

Washington Total*

2,602

3.97%

American; Korean

26,887 x

41.03% x

American, Gol, Tam

Rio de Janeiro, São Paulo

12,165

18.56%

American, Delta, Tam

São Paulo

1,694

2.58%

United

São Paulo

3,122

4.76%

Gol, Tam

1,883

2.87%

United

65,534

100.00%

270

Source: PANROTAS - February/2014 * Accounted only non-stop ﬂights. Other frequencies are not accounted in order to avoid duplicity in the number of total ﬂights.

One Brand-Three Types of Hotels

B razili a n ove rv iew2014

W EEK LY OFFER BY ORIGIN AND DESTIN ATION - BR A ZIL X US A ORIGIN

FLIGHTS

DESTINATIONS

SEATS

SHARE (seats)

AIRLINES

Belém

Miami

442

0.67%

Tam

Belo Horizonte

Miami

2,195

3.35%

American, Tam

Brasília

Atlanta, Miami

3,384

5.16%

American, Delta, Tam

Curitiba / Porto Alegre

Miami

1,526

2.33%

American

Manaus

Miami

2,141

3.27%

American, Tam

Recife

Miami

1,092

1.67%

American

Rio de Janeiro

Atlanta, Charlotte, Dallas, Houston, Miami, New York (JFK), Washington

13,737

20.96%

American, Delta, Gol, Tam, United, US Airways

Salvador

Miami

728

1.11%

American

40,289

61.48%

American, Delta, Gol, Korean, Tam, United, US Airways

65,534

100.00%

São Paulo

152

Total*

270

Atlanta, Charlotte, Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, New York (JFK), New York (EWR), Orlando, Washington

5.16% Brasília

M A R K ET SH A R E (seats) B R A Z IL X U S A

61.48% São Paulo

One Brand-Three Types of Hotels

lo 3. H 35 or % iz on

Ma na us

3.2 7%

0.67% Belém 1.11% Salva dor 1.67% Recife 2.33 %C uritib a

Source: PANROTAS - February/2014 * Accounted only non-stop ﬂights. Other frequencies are not accounted in order to avoid duplicity in the number of total ﬂights.

20.96% Rio de Janeiro

B ra zili a n overview2014

TOP 10

WHAT BR AZILIANS ENJOY DOING WHILE V ISITING THE UNITED STATES?

SHOPPING – It is, definitely, Brazilians’ favorite pastime in the United States. Up to 2012, according to the U.S. Department of Commerce, no less than 93% of Brazilians travelling in the United States reported shopping.

AMUSEMENT/THEME PARKS – Orlando area is one of the top destinations as well as a top of mind for Brazilians. Brazilians enjoy thrill rides a lot, as well as roller coasters and special eﬀects attractions. They have also a huge aﬃnity with Walt Disney World.

SIGHTSEEING IN CITIES – Brazilians like having a general idea of the destination and then highlight their favorite choices.

VISIT NATIONAL PARKS AND MONUMENTS – Brazilians has a huge aﬃnity with natural and outdoor areas, specially the most well known parks, like Grand Canyon and Yosemite. Brazilians also like history and have a special liaison with US.

ART GALLERY/MUSEUM – Brazilians are increasing their preferences among museums and arts districts, specially the most famous museums, ﬁlled with fashion atmosphere.

NIGHTCLUBS/DANCING – The number of Brazilians reporting visiting nightclubs and dancing increased 20.6% from 2011 to 2012 according to US Departament of Commerce OTTI. Going out at night was always an essential part of Brazilians’ travel experience. Always lively and willing, they like getting to know people, dancing, having a drink and do not usually return to the hotel early, even if the activities start in the morning.

CONCERT/PLAY/MUSICAL – Broadway musicals, for example, and shows like the Cirque du Soleil are on the top of the dreams list for the Brazilians.

EXPERIENCE FINE DINING – Eating at good restaurants and discovering diﬀerent types of gastronomy is habit which is getting common for Brazilians. And this experience is getting more sophisticated – 26% of country travelers are enjoying ﬁne dining.

9 10

GUIDED TOURS – The number of Brazilians taking guided tours increased 8.4% according reporting from OTTI.

OTHER CHOICES FOR BRAZILIANS BIG CITIES – The cosmopolitan atmosphere, with great cultural attractions such as concerts and musical plays, varied gastronomy and busy nightlife, not to mention great attraction exerted by the fantastic number of consumption establishments such as shopping malls and department stores. SMALL TOWNS – Brazilians are looking for attractions and new points of interest in the destinations they already visited. CASINO/GAMBLING – There are no casinos in Brazil and the atmosphere of the gambling tables and slot machines fascinates the Brazilians. CAMPING, HIKING, ENVIRONMENT EXCURSIONS AND FISHING – They are also getting more popular among Brazilians according to OTTI report. Source: The United States Department of Commerce – OTTI – Market Proﬁle 2012

NICHES TO B E B ET TER EXPLOR ED LUXURY trips

Special

EV ENTS

SNOW SPORTS

SHOWS and concerts

Wineries and wine-related

ROUTES

SPORTING EVENT – Sports like basketball, tennis, golf are getting more popular among Brazilians. They make the best use of the trip scheduling some matches, such NBA, as well as tennis and golf tournaments. The number increased 5.2% according OTTI.

One Brand-Three Types of Hotels

ENGLISH

COUR SES

B razili a n ove rv iew2014

USA destinations and attractions with oﬃces or representatives in Brazil ARIZONA

CONTACT: Mara Pessoa PHONE: 55 (11) 2367-3170 E-MAIL: mara@

globalvisionaccess.com www.globalvisionaccess.com

CALIFORNIA Visit California

CONTACT: Allan Colen PHONE: 55 (21) 2517-4800 E-MAIL: california@smi.net.br

www.visitcalifornia.com.br

CHICAGO Choose Chicago

CONTACT: Ana Beatriz di Pietro PHONE: 55 (11) 3214-7500 E-MAIL: anabeatriz@

interamericanetwork.com www.interamericanetwork.com

GEORGIA State of Georgia

LOS ANGELES TOURISM AND CONVENTION BOARD

ST. PETERSBURG Visit St. Petersburg / Clearwater

PHONE: 55 (11) 3171-3899

PHONE: 55 (11) 3898-0033

E-MAIL: informacoes@ imaginadora.com.br www.discoverlosangeles. com

E-MAIL: leslie@cbsmarketing. com.br www.ﬂoridasbeach.com

NEVADA TOURISM COMISSION

CONTACT: Leslie Benveniste

CONTACT: Ana Maria Donato

CONTACT: Maria Camilla

Condomí Alcorta PHONE: 55 (11) 3214-7500 E-MAIL: mariacamilla@ interamericanetwork.com www.travelnevada.com www.interamericanetwork. com

NEW YORK City & Company

CONTACT: Juliana Baraldi

CONTACT: Lizandra Pajak

PHONE: 55 (11) 3214-7500

PHONE: 55 (11) 3051-7208

E-MAIL: julianabaraldi@ interamericanetwork.com www.nycgo.com www.interamericanetwork. com

E-MAIL: brazil@georgia.org

www.georgia.org

GREATER MIAMI Convention & Visitors Bureau

CONTACT: Daniela Bergamini PHONE: 55 (11) 3171-3899

PUERTO RICO Tourism Oﬃce

CONTACT: Roberta Ferraz Braga

CONTACT: Leslie Benveniste

TAMPA BAY & Company PHONE:: 55 (11) 3898-0033 E-MAIL: leslie@cbsmarketing. com.br www.visittampabay.com

TEXAS Tourism

CONTACT: Rafaela Gross Brown PHONE: 55 (11) 3214-7500

UNIVERSAL Orlando Resort

CONTACT: Fernando Nobre

CONTACT: Claudia Lobo Phone: 55 (11) 3151-5357 E-MAIL: midia@ nascomunicacoes.com.br www.visitorlando.com/ portugues

WASHINGTON DC, Virginia and Maryland (Capital Region, USA)

CONTACT: Ana Maria Donato

PHONE: 55 (11) 2787-6353

BRAND USA

E-MAIL: fernando.nobre@

Ogilvy is the representative of Brand USA in Brazil. Jennifer Risi is the person in charge and is based in New York. CONTACT: Jennifer Risi (New York) and Mariana Abrantes (São Paulo) PHONE: 55 (11) 3024-9340 E-MAIL: mariana. abrantes@ogilvy.com

nbcuni.com www.universalorlando.com

US DEPARTMENT OF COMMERCE (Tourism Support) Visit USA

LAS VEGAS CONVENTION AUTHORITY

SEAWORLD PARKS & ENTERTAINMENT

E-MAIL: jussara.haddad@ trade.gov

PHONE: 55 (11) 3171-3899

USTA – US Travel Association

One Brand-Three Types of Hotels

VISIT ORLANDO

E-MAIL: danielabergamini@ imaginadora.com.br www.capitalregionusa. org/pt www.imaginadora.com.br

E-MAIL: prtcbrasil@terra. com.br www.seepuertorico.com

imaginadora.com.br www.seaworldparks.com.br www.imaginadora.com.br

E-MAIL: visitﬂorida@ doubleem.com.br www.visitﬂorida.com

PHONE: 55 (11) 3171-3899

imaginadora.com.br www.miamiandbeaches.com www.imaginadora.com.br

E-MAIL: seaworld@

PHONE: 55 (11) 3159-0765

interamericanetwork.com www.traveltex.com www.interamericanetwork. com

PHONE: 55 (21) 2540-6807

CONTACT: Maurício Alexandre

CONTACT: Marina Barros

E-MAIL: rafaelagrossbrown@

E-MAIL: danielabergamini@

CONTACT: Maria Camilla Condomí Alcorta PHONE: 55 (11) 3214-7500 E-MAIL: mariacamilla@ interamericanetwork.com www.visitlasvegas.com www.interamericanetwork.com

VISIT Florida

CONTACT: Jussara Haddad PHONE: 55 (11) 3250-5000/5074

CONTACT: Luiz de Moura Jr. PHONE: 55 (11) 5185-8715 E-MAIL: lmoura@ustravel.org

B ra zili a n overview2014

Braz ilians in

Eu r o p e 239 11 13 67,104

Weekly flights to European countries Brazilian cities with flights to Europe European cities with flights from Brazil Total seats in flights between Brazil and Europe per week

2.3 million

Brazilian travelers in Europe

260 thousand (2012)

Brazilian travelers in UK

487 thousand (2011),

Brazilian travelers in Portugal

an increase of 18.5% over 2011

WEEKLY OFFER BY ORIGIN AND DESTINATION BR AZIL X EUROPE ORIGIN São Paulo X

FLIGHTS

DESTINATIONS

131

Amsterdam, Barcelona, Frankfurt, Istambul, Lisbon, London, Madrid, Milan, Munich, Paris, Porto, Rome, Zurich

Amsterdam, Frankfurt, Lisbon, London, Madrid, Paris, Porto, Rome

Salvador

58 X 11

Brasília

Lisbon, Paris***

Fortaleza

Lisbon,Milan

Recife

Frankfurt, Lisbon

Belo Horizonte

Lisbon

Manaus

Lisbon**

Porto Alegre

Lisbon

Natal

Lisbon

Campinas

Lisbon

Rio de Janeiro X

Total*

EUROPE offices and representatives in Brazil AUSTRIA

LUIZA BORGES E-MAIL: luiza.borges@advantageaustria.org PHONE: 55 (11) 3044-9944 www.advantageaustria. org/br

CZECH REPUBLIC

LUIZ FERNANDO DESTRO E-MAIL: destro@czechtourism. com PHONE: 55 (11) 3256-7035 www.czechtourism.com

THAÍS BOZZO E-MAIL: thais@globalvisionaccess.com PHONE: 55 (11) 2367-3170 www.globalvisionaccess.com

FRANCE

ITALY

JEAN-PHILIPPE PEROL E-MAIL: jean-philippe.perol@ atout-france.fr PHONE: 55 (11) 3372-5500 www.franceguide.com ANDRÉ RAYNAUD E-MAIL: andre.raynaud@ atout-france.fr RICARDO HIDA E-MAIL: ricardo.hida@atoutfrance.fr PAULA VIGNOLA E-MAIL: paula.vignola@atoutfrance.fr

BERLIM

Source: PANROTAS - February/2014 * Accounted only non-stop flights. Other frequencies are not accounted in order to avoid duplicity in the number of total flights. ** Eff. 03/June/2014

HUNGARY

LUIZ FERNANDO DESTRO E-MAIL: fernando@athos. ppg.br PHONE: 55 (11) 3256-8288

MARGARET GRANTHAM E-MAIL: margaret.grantham@ germany.travel PHONE: 55 (11) 5187-5168 www.germany.travel ALANDA BERRY E-MAIL: alanda.berry@germany.travel PHONE: 55 (11) 5187-5169

239

SAMUEL LLOYD E-MAIL: Samuel.lloyd@visitbritain.org PHONE: 55 (11) 3245-7650 KARLA VENTURA E-MAIL: karla.ventura@visitbritain.org PHONE: 55 (11) 3245-7654 MITSI GOULIAS E-MAIL: mitsi.goulias@visitbritain.org PHONE: 55 (11) 3245-7653

CROATIA

GERMANY

Frankfurt, Lisbon, Madrid

GREAT BRITAIN

ADRIANA MARTINS E-MAIL: visitberlin@berg. tur.br PHONE: 55 (15) 3031-3049 www.visitberlin.de

MUNIQUE

GIOVANI LENNARD E-MAIL: multireps@netpoint. com.br PHONE: 55 (11) 3061-0307 www.facebook.com/Turismo. em.Munique

One Brand-Three Types of Hotels

SALVATORE COSTANZO E-MAIL: saopaulo@enit.it PHONE: 55 (11) 2148-7261/7275 www.enit.it

POLAND

KRZYSZTOF GIERANCZYK E-MAIL: conselheiro.sp@ trade.gov.pl PHONE: 55 (11) 3673-1420/2776 www.saopaulo.trade.gov.pl

PORTUGAL

CARLOS MOURA E-MAIL: aicep.s.paulo@portugalglobal.pt PHONE: 55 (11) 3084-1832

SPAIN

ELVIRA MARCOS SALAZAR E-MAIL: saopaulo@tourspain.es PHONE: 55 (11) 3675-2000 ext.5 VANESSA YAMAMOTO E-MAIL: vanessa.yamamoto@ tourspain.es PHONE: 55 (11) 3675-2000 ext.5 www.spain.info

SWITZERLAND

GISELE SARBACH E-MAIL: gisele.sarbach@ switzerland.com PHONE: 55 (11) 3149-3333/32 www.myswitzerland.com ADRIEN GENIER E-MAIL: adrien.genier@switzerland.com CHELEM CONSENTINO E-MAIL: chelem.consentino@ switzerland.com

B razili a n ove rv iew2014

Braz ilians in

S o u t h A m e ri c a 549

Weekly flights to South America Brazilian cities with flights to South America South American cities with flights to Brazil Total weekly seats between Brazil and South America

12 16

91,438

SOUTH AMERICA oﬃces and representatives in Brazil ARGENTINA

Inprotur

CHAMBER OF COMMERCE ARGENTINA BRAZIL www.camarbra.com.br PRESIDENT: Alberto Joaquin Alzueta DIRECTOR TOURISM AND CULTURE DEPARTMENT:

Weekly flights to Argentina Brazilian cities with flights to Argentina Argentine cities with flights to Brazil Total weekly seats between Brazil and Argentina

273 10 4 44,755

Ruben Ali PHONE: 55 (11) 3842-6667 E-MAIL: camarbra@camarbra. com.br ARGENTINA GENERAL CONSULATE AND S. PAULO PROMOTION CENTRE GENERAL CONSUL: Agustin Molina Arambarri PHONE: 55 (11) 3897-9536 E-MAIL: cpabl@mrecic.gov.ar

FLIGHTS FROM BR AZIL TO SOUTH AMERICA FLIGHTS COUNTRY DESTINATION city per week Argentina

Buenos Aires

252

Argentina Argentina Argentina Bolivia Bolivia Chile

Cordoba Puerto Iguazu Rosario Cochabamba Sta. Cruz de la Sierra Santiago

8 2 11 3 14 76

Colombia Ecuador Paraguay Paraguay Peru

Bogota Quito Asuncion Ciudad del Este Lima

28 3 21 7 42

Suriname Uruguay

Paramaribo Montevideo

2 62

Venezuela Total

Caracas

18 549

AIRLINES

ORIGIN CITIES

(Brazil)

Aerolineas Argentinas, Emirates, Belo Horizonte, Brasília, Campinas, Gol, Lan, Qatar, Tam, Turkish Curitiba, Florianópolis, Porto Alegre, Porto x Seguro, Rio de Janeiro, Salvador, São Paulo Aerolineas Argentinas, Gol Florianópolis, São Paulo Aerolineas Argentinas Rio de Janeiro Gol, Tam São Paulo Boliviana São Paulo Boliviana, Gol São Paulo Air Europa**, Lan, Tam Florianópolis, Rio de Janeiro, x Salvador**, São Paulo Tame Rio de Janeiro, São Paulo Gol, Tam São Paulo Tam São Paulo São Paulo Lan, Taca, Tam Foz do Iguaçu, Porto Alegre, Rio de Janeiro, São Paulo Surinam Belém Curitiba, Porto Alegre, BQB, Gol, Tam Rio de Janeiro, São Paulo Gol, Tam São Paulo

SEATS 41,353 1,342 256 1,804 414 2,198 14,257 5,387 360 3,374 1,092 6,931 252 9,368 3,050 91,438

Source: PANROTAS - April/2013 * Accounted only non-stop flights. Other frequencies are not accounted in order to avoid duplicity in the number of total flights. **Eff. 31/March/2014 There are also flights for Brazil from Panama (Panama City) to Belo Horizonte, Brasília, Manaus, Porto Alegre, Recife, Rio de Janeiro and São Paulo flying Copa; Netherland Antilles(Aruba) to São Paulo flying GOL; Bridgetown (Barbados) to São Paulo flying GOL; Dominican Rep.( Punta Cana and Santo Domingo) to Rio de Janeiro and São Paulo flying GOL; Havana (Cuba) to São Paulo flying Cubana.

One Brand-Three Types of Hotels

DIRECTOR BRAZIL: Jaime Ríos E-MAIL: jrios@argentina.travel

CHILE

ECONOMIC OFFICE COMMERCIAL DIRECTOR IN BRAZIL:

Oscar Paez PHONE: 55 (11) 3289-2983 E-MAIL: opaez@prochile. gob.cl TURISMO DO CHILE CONTACT: Maria Victoria Altez PHONE: 55 (11) 3171-3899 E-MAIL: victoriaaltez@imaginadora.com.br www.imaginadora.com.br

COLOMBIA

PROEXPORT COLOMBIA DIRECTOR IN BRAZIL: Alejandro Pelaez PHONE: 55 (11) 3171-0165 E-MAIL: saopaulo@proexport. com.co www.proexport.com.co

EQUADOR

MINISTÉRIO DE TURISMO DO EQUADOR CONTACT: Aluana Vicentini PHONE: 55 (11) 3214-7500 E-MAIL: aluanavicentini@ interamericanetwork.com www.interamericanetwork. com

PERU

PERU GENERAL CONSULATE – SÃO PAULO – COMMERCE /TOURISM OFFICE www.consuladoperusp. com.br TOURISM PERSON IN CHARGE:

Milagros Ochoa de Koepke PHONE: 55 (11) 3262-2627 E-MAIL: milagros@consuladoperusp.com.br

B ra zili a n overview2014

Braz ilians in

A fri c a a n d A s i a Africa / Asia oﬃces and representatives in Brazil

Weekly ﬂights to Asia and the Middle East Total weekly seats between Brazil and Asia and the Middle East

10,686 25 6,395

Weekly ﬂights to Africa Total weekly seats between Brazil and Africa

DUBAI

ANA ELISA ALBUQUERQUE E-MAIL: anaelisa@interamericanetwork.com PHONE: 55 (11) 3214-7500 www.interamericanetwork. com

BR A ZILI ANS IN S OU TH A FRICA

For the ﬁrst time, Brazil has made into the ten countries that send most tourists to South Africa. In 2012 alone, 78,376 Brazilians have been to South Africa, a 44.7% increase over the previous year. Presently, Brazilians rank 9th on that list. In the last year, they had ranked 11th. These data have been announced by South African president Jacob Zuma, in April, 2013

W EEK LY O FFER B Y O R IGIN A ND D E ST IN AT I O N AFRICA FLIGHTS

ORIGIN CITIES (Brazil)

AIRLINES

SEATS

Addis Abeba

Rio de Janeiro, São Paulo

Ethiopian

810

Casablanca

São Paulo

Royal Air Maroc

783

Johannesburg

São Paulo

South African

2,566

Luanda

Rio de Janeiro, São Paulo

Taag

2,051

Praia

Fortaleza

Cabo Verde

Total

DESTINATION city

per week

185 6,395

A SI A Abu Dhabi

São Paulo

Etihad

1,680

Beijing

São Paulo

Air China

474

Doha

São Paulo

Qatar

1,813

Dubai

Rio de Janeiro, São Paulo

Emirates

5,012

Seoul

São Paulo

Korean

873

Singapore

São Paulo

Singapore

834

Total

10,686

Source: PANROTAS - February/2014 * Accounted only non-stop ﬂights. Other frequencies are not accounted in order to avoid duplicity in the number of total ﬂights.

One Brand-Three Types of Hotels

HONG KONG Trade Development Council

MARINA BARROS E-MAIL: sao.paulo.consultant@hktdc.org PHONE: 55 (11) 3159-0765 www.doubleem.com

SEYCHELLES Seychelles Tourist Oﬃce

VINICIUS PEREIRA E-MAIL: vinicius@globalvisionaccess.com PHONE: 55 (11) 2367-3170 www.globalvisionaccess.com

SOUTH AFRICAN Tourism - SAT

TATIANA ISLER E-MAIL: tati@ticomunicacoes. com PHONE: 55 (11) 2506-6884/6885 www.southafrica.net

B razili a n ove rv iew2014

market your product in Brazil

How to

Major Tour Operators – Top Sellers – USA Destinations All members of BRAZTOA (Brazilian Tour Operators Association) l Tel.: (11) 3259-9500 l www.braztoa.com.br CANADÁ TURISMO CONTACT: Fabiano Turini de

Camargo E-MAIL: info@canadaturismo. com.br SITE: www.canadaturismo.com.br

ABREUTUR Ronnie Correa rio@abreutur.com.br/ atendimento.sp@abreutur. com.br SITE: www.abreutur.com.br CONTACT: E-MAIL:

CONGRESS

AIT OPERADORA CONTACT:

Karla Haimenis

CONTACT: Marcelo Serrano E-MAIL: info@congress.com.br SITE: www.congress.com.

brcom.br

E-MAIL:

airinter@aitoperadora.com.br SITE:

www.aitoperadora.com.br

CONTACT:

tur.br SITE: www.ambiental.tur.br

Roberto Sanovicz E-MAIL:

operadora@advtour.com.br

ANCORADOURO TURISMO

SITE:

CONTACT: Cacalo Destro

www.advtour.com.br

E-MAIL: ancd@ancoradouro.com.br SITE: www.ancoradouroviagens.

com.br

BAHIA TRAVEL CONTACT: Marcos Almeida E-MAIL: bahiatravel@bahia-

travel.com.br SITE: www.bahiatravel.com.br

BRT OPERADORA

AGAXTUR TURISMO CONTACT:

Aldo Leone Filho E-MAIL:

agaxtur@agaxtur.com.br SITE:

www.agaxtur.com.br

CONTACT: Fabio Cesar Frassetto

José Zuquim ambiental@ambiental.

CONTACT: E-MAIL:

CONTACT: Marco Aurelio Di Ruzze SITE: www.brementur.com.br

BWT OPERADORA CONTACT: Vicente Reis E-MAIL: contato@bwtoperadora. com.br SITE: www.bwtoperadora.com.br

One Brand-Three Types of Hotels

Claiton Armelin and Michael Barkoczy E-MAIL: operadora@ﬂytour. com.br SITE: www.ﬂytour.com.br INCOMUM TURISMO

AMBIENTAL

ADV TOUR

FLYTOUR Viagens CONTACT:

E-MAIL: fabio@incomum.com

CVC CONTACTS: Valter Patriani and Roberto Vertemati E-MAIL:

roberto@cvc.com.br

SITE: www.incomum.com

INTERCONTINENTAL VIAGENS CONTACT: Edson Ruy E-MAIL: edson@intertour.com.br SITE: www.intertour.com.br

SITE:

www.cvc.com.br DESIGNER TOURS CONTACT: Deusa Maria Rodrigues E-MAIL: designer@designer-

tours.com.br SITE: www.designertours.com.br

E-HTL CONTACT: Afonso Gomes Louro E-MAIL: atendimento@e-htl.com.br SITE: www.e-htl.com.br

FLOT OPERADORA CONTACT: José Eduardo Barbosa E-MAIL: flot@flot.com.br SITE: www.flot.com.br

INTEREP CONTACT: Loris Tedeschi E-MAIL: reservas@interep.com.br SITE: www.interep.com.br

INTERPOINT VIAGENS E TURISMO CONTACT: Heloisa and Frederico

Levy E-MAIL: interpoint@interpoint. com.br SITE: www.interpoint.com.br

LANDSCAPE CONTACT: Ana Carina Homa E-MAIL: info@landscape.com.br SITE: www.landscape.com.br

B ra zili a n overview2014

LITORAL VERDE CONTACT: Christian Alessandro

RAIDHO

Marra E-MAIL: diretoria@litoralverde.

CONTACT: Roberto Nedelciu

com.br SITE: www.litoralverde.com.br

E-MAIL: atendimento@raidho. com.br SITE: www.raidho.com.br

MAKTOUR CONTACT: Marcus di Tommaso E-MAIL: maktour@maktour.com.br SITE: www.maktour.com.br

MARK TRAVEL CONTACT: Paulo Cesar Sauner

da Silva E-MAIL: agencia@marktur.com.br Site: www.marktur.com.br

MARSANS

NEW LINE

MONARK TURISMO CONTACT:

Marco Ferraz

CONTACT:

Dado Nascimento E-MAIL:

E-MAIL:

newline@newline.tur.br

SITE:

www.newline.tur.br

info@monark.tur.br www.monark.tur.br

SITE:

RCA OPERADORA CONTACT:

Rodolpho Carlos Gerstner

CONTACT: Mario Oliveira E-MAIL: rio@marsans.com.br

E-MAIL:

SITE: www.marsans.com.br

rca@rcaturismo.com.br SITE:

www.rcaturismo.com.br

ORINTER CONTACT:

MGM OPERADORA CONTACT:

Jaqueline Rodrigues E-MAIL: mgm@mgmoperadora.com.br SITE: www.mgmoperadora. com.br

Claudia Tchordach

NASCIMENTO TURISMO CONTACTS:

Plinio Nascimento and Oswaldo Freitas E-MAIL:

E-MAIL:

operadora@orinter.com.br SITE:

www.orintertouroperator. com.br

CONTACT:

info@nascimento.com.br

NICE VIA APIA

SITE:

www.nascimento.com.br

MK TRAVEL

CONTACT: Viviane Fernandes E-MAIL: niceviaapia@ niceviaapia.com.br SITE: www.niceviaapia.com.br

CONTACT: Gabriela Coutinho E-MAIL: reservas@mktravel.

com.br SITE: www.mktravel.com.br

NEW AGE MMT GAPNET CONTACT: Ana Maria Berto E-MAIL:

saopaulo@mmtgapnet. com.br SITE: www.mmtgapnet.com.br

CONTACT:

Carla Davidovich E-MAIL:

newage@newage.tur.br SITE:

www.newage.tur.br

RXT TRAVEL

QUEENSBERRY CONTACT:

Martin Jensen E-MAIL:

central@queensberry.com.br SITE:

wwww.queensberry.com.br

Carlos Alberto Silva Santos E-MAIL:

carlosalberto@rextur. com.br SITE:

www.rextur.com.br

SCHULTZ OPERADORA CONTACT:

Aroldo Schultz E-MAIL:

aroldo@schultz.com.br SITE:

www.schultz.com.br

One Brand-Three Types of Hotels

B razili a n ove rv iew2014

CONTACT: Denise Carone

E-MAIL: timebrazil@timebrazil. com.br SITE: www.timebrazil.com.br

E-MAIL: info@turnet.com.br

E-MAIL: atendimento@stellabarros.com.br SITE: www.stellabarros.com.br

SITE: www.turnet.com.br

Other USA Top Sellers

TOURLINES

STELLA BARROS CONTACT: Claudia Abrahao

TURNET

TIME BRAZIL CONTACT: Andreia Freitas João

CONTACT: Marcelo Pereira

Nogueira da Gama E-MAIL: operadora@tourlines. com.br SITE: www.tourlinesoperadora. com.br

(not Braztoa members) ABT OPERADORA CONTACT: Cristiana Pitol Grassano

VIAGENS MASTER

E-MAIL: cris@abtoperadora. com.br SITE: www.abtoperadora.com.br

CONTACT:

Fernando Meira Ribeiro Dias E-MAIL:

SOFT TRAVEL CONTACT:

Magda Nassar

TRADE TOURS CONTACT:

E-MAIL:

Nicanor Abreu

SITE:

trade@tradetours.com.br SITE: www.tradetours.com.br

softtravel@softtravel.com.br www.softtravel.com.br

E-MAIL:

E-MAIL: suncrowne@suncrowne.com.br SITE: www.suncrowne.com.br

DREAM TURISMO

TRANSMAR

SUN CROWNE CONTACT: Rogers Makhloof

master@masteroperadora. com.br SITE: www.masteroperadora.com.br

CONTACT: Renato Amaral Pires E-MAIL: atendimento@transmar. com.br SITE: www.transmar.com.br

VISUAL TURISMO

CONTACTS: Antonio Barroso (photo) and Sammya Caram E-MAIL: antonio@dream turismo.tur.br and sammya@ dreamturismo.tur.br SITE: www.dreamturismo.tur.br

CONTACT: Afonso Gomes Louro E-MAIL: visual@visualturismo.

com.br SITE: www.visualturismo. com.br

VIVERE VIAGENS CONTACT:

TAM VIAGENS CONTACT:

Sylvio Ferraz Junior E-MAIL:

tamviagens@tam.com.br SITE:

www.tamviagens.com.br TGK TOUR CONTACT: André Luiz Sales

Pereira E-MAIL: atendimento@tgk. tur.br SITE: www.tgk.tur.br

TREND OPERADORA CONTACT: Luis Paulo Luppa E-MAIL:

Adriana Prado E-MAIL:

vivere@vivere.com.br SITE: www.vivere.com.br

diretoria.comercial@trendoperadora.com.br SITE:

www.trendoperadora.com.br TRISTAR VIAGENS CONTACT: José Fernando Conrado Margoni E-MAIL: tristar@tristarturismo. com.br SITE: www.tristarturismo. com.br

One Brand-Three Types of Hotels

VOETUR CONTACT: Carlos Alberto de Sá E-MAIL: voetur@voetur.com.br SITE: www.voeturoperadora.

com.br

WT TOURS CONTACT: João Rodrigo Coimbra E-MAIL: ribeiraopreto@wttours. com.br SITE: www.wttours.com.br

NEW IT CLUB CONTACT: Alexandre Lima E-MAIL: newit@newit.com.br SITE: www.newit.com.br

POINT TRAVEL CONTACT: Dionízio Souza E-MAIL: dionizio@pointtravel. com.br SITE: www.pointtravel.com.br

B ra zili a n overview2014

MAIN A SSO CI ATIONS OF BR AZILI AN TOURISM Abav – Brazilian Association of Travel Agencies

www.abav.com.br

Abla – Brazilian Association of Car Rental Companies

www.abla.com.br

ABIH – Brazilian Association of the Hotels Industry

www.abih.com.br

Abracorp – Brazilian Association of Corporate Travel Agencies (TMCs)

www.abracorp.org.br

Alagev – Latin American Association of Events and Corporate Travel Managers

www.alagev.org

Aviesp – Association of Independent Travel Agencies in Sao Paulo

www.aviesp.com.br

Avirrp – Association of Travel Agencies of Ribeirão Preto and Region Belta – Brazilian Educational and Language Travel Association

www.avirrp.com.br www.belta.com.br

Bito – Brazilian Incoming Travel Organization

www.bito.com.br

Braztoa – Brazilian Tour Operators Association

www.braztoa.org.br

Clia Abremar Brasil – Brazilian Association of Maritime Companies Representatives

www.abremar.com.br

CNC – National Confederation of Commerce of Goods, Services and Tourism

www.cnc.com.br

FBHA – Brazilian Federation of Hotels and Gastronomy

www.fbha.com.br

Fohb – Forum of Brazil Hotels Operators

www.fohb.com.br

MA IN TOUR ISM EVENTS AND TR A DE FAIR S TR ADE FAIRS WTM LATIN AMERICA ATTENDANCE: 7,000

(professionals) WHEN: April WHERE: Sao Paulo Note: Organized by Reed Travel Exhibitions, includes Encontro Comercial Braztoa, promoted by Brazilian Tour Operators Association, which represents around 80% of leisure market in Brazil www.wtmlatinamerica.com

AVIESTUR

ATTENDANCE: 4,000 (professionals) WHEN: May WHERE:Holambra, state of Sao Paulo NOTE: Organized by Aviesp. It is the main event targeting professionals from cities located out of metro areas, mainly from the states of

São Paulo, Minas Gerais and Paraná www.aviestur.com.br

AVIRRP

ATTENDANCE: 4,000 (professionals) WHEN: August WHERE: Ribeirao Preto, state of Sao Paulo NOTE: Organized by Avirrp. it unites around 100 travel agencies from the region with the highest income rate in the state of Sao Paulo countryside www.avirrp.com.br

ABAV EXPO

INTERNACONAL DE TURISMO

ATTENDANCE: 20,000 (professionals) WHEN: September WHERE:Sao Paulo

NOTE: The biggest tourism

industry event in Brazil. Includes Encontro Comercial Braztoa –2nd edition of the year, promoted by Brazilian Tour Operators Association, which represents around 80% of leisure market in Brazil www.abav.com.br

FESTURIS – FESTIVAL DO TURISMO DE GRAMADO

ATTENDANCE: 12,000 (professionals) WHEN: November WHERE: Gramado, state of Rio Grande do Sul Note: It is the main tourism event for the South of the country and reaches Mercosur destinations as well www.festivalturismogramado. com.br

MAJOR TOUR OPERATOR EVENTS WORKSHOP &

TRADE SHOW CVC

ATTENDANCE: 10,000 (professionals) WHEN: February WHERE: São Paulo NOTE: It is the second largest trade show in Brazil promoted by the biggest tour operator in the country (CVC). It is a 2-day event with booths from Brazilian and foreign exhibitors who show their products to travel agents from all over the country www.cvc.com.br

WORKSHOP

MUNDO AGAXTUR

ATTENDANCE: 1,000

(professionals) WHEN: February WHERE: Sao Paulo NOTE: Annual meeting between this large tour operator (Agaxtur), its commercial partners and travel agents that sell their programs. It is a 1-day event with educational sessions and workshops www.agaxtur.com.br

ENCONTRO

ANCORADOURO

ATTENDANCE: 800

(professionals) WHEN: March WHERE: Campinas, state of São Paulo NOTE: it is organized by one of the top Brazilian tour operator (Ancoradouro Turismo) that invites travel agents to stay in a hotel for three days and take part in 20 minutes educational sessions in a rotation system www.ancoradouro. com.br

LACTE

ATTENDANCE: 1,000 (professionals) WHEN: February WHERE: São Paulo

One Brand-Three Types of Hotels

NOTE: organized by Alagev (Latin America Association of Travel Managers), it reunites in a 2-day event buyers and suppliers of business travel sector in the region www.alagev.org

NASTUR

ATTENDANCE: 350 (professionals) WHEN: March WHERE: diﬀerent cities around Brazil NOTE: This is the annual meeting between this large tour operator (Nascimento Turismo) and its commercial partners. It is a 3-day event with educational sessions and social events www.nascimento. com.br

VISIT USA

ATTENDANCE: 1,100 travel agents (Sao Paulo) and 500 (Rio de Janeiro) WHEN: May WHERE: São Paulo and Rio de Janeiro NOTE: organized by US Department of Commerce, it is a 2-day event with educational sessions and a workshop with US exhibitors www.visitusa.com.br

WORKSHOP VISUAL

ATTENDANCE: 600

(professionals) WHEN: June WHERE: diﬀerent cities around Brazil NOTE: This is the annual meeting between this large tour operator (Visual Turismo) and its commercial partners. It is a 3-day event with educational sessions and social events www.visualturismo. com.br

B razili a n ove rv iew2014

Travel YEARS

trade media

Stay updated about Brazilian travel trade media. You can check public parameters on the internet to make the best decision on how to promote your company, product or destination in Brazil. Competition on Google Trends

(www.google.com/trends)

By searches In Google Trends (www.google.com/ trends), you will ﬁnd the search ratings on PANROTAS and its main competitors. It is public and can be checked at any time.

PANROTAS

Mercado e Eventos

2nd

Brasilturis

3nd

AVERAGE

Source: Google Trends | March 24th, 2014

In Alexa.com you can analyze rankings for all websites in the world, both globally and in Brazil. On the chart you can see recent ﬁgures.

Competition on Alexa (www.alexa.com)

ALEXA TRAFFIC RANK

GLOBAL RANK POSITION

BRAZIL RANK POSITION

PANROTAS

42,056

1,295

Mercado e Eventos

234,120

8,882

Brasilturis

345,271

11,453

Source: Alexa.com | March 24th, 2014

PANROTAS In an easy way, you can ﬁnd qualiﬁed audience to your product. PANROTAS knows this market deeply. We are engaged with this market for four decades on a daily basis. The publishing company produces specialized publications targeted to your audience. PANROTAS covers the entire country. It also reaches all travel agencies members of the main Brazilian travel agents associations (Abav, Aviesp, Avirrp).

One Brand-Three Types of Hotels

B ra zili a n overview2014

PANROTAS

channels

In 2014, the leading travel trade publishing company in Brazil is celebrating its 40th anniversary

Special guides

and supplements Publications which show destinations or diﬀerent segments of the tourism industry (market niches). They also publish some expert hints and

Daily ABAV Congress and Fair Supplements

For 40 years, PANROTAS has been the only company that publishes a daily magazine for the Abav’s Fair of Americas, the biggest Brazilian tourism event. It has been considered the only source to get to know everything that happens during the event. PANROTAS Daily

on WTM Latin America

For WTM Latin America ﬁrst edition in 2013, we used our expertise to produce the event only daily magazine, with a complete coverage of what was presented during its three days.

PANROTAS PORTAL IN NUMBERS

PanHotéis Portal PANROTAS newest product is a website targeted to hoteliers and gastronomy professionals at www. PanHoteis.com.br. Online Workshops Through online workshops, training is given to travel agencies and tourism professionals in a dynamic and modern way PANROTAS Daily Newsletter On daily basis, PANROTAS Newswire sends a Newsletter with the most relevant news of the day with

real time news and exclusive facts to 20 thousand registered tourism professionals Quiz PANROTAS An e-learning tool, involve its participants passing on the knowledge about several products and destinations, in a very amusing and eﬀective way PANROTAS TV Its cameras are always present at trade events, fairs and workshops.

In the market for 14 YE ARS Unique visitors/day 12,000 Pageviews/month 1,700,000 Source: Google Analytics

It is weekly and published for more than 20 years. Through exclusive articles and analysis, it addresses tourism trends in Brazil and abroad, covering its main events as well as economical, political and marketing aspects.

Exclusive editions produced by PANROTAS team which focus on the needs of each client. Their content is deﬁned with the client and our journalists.

PANROTAS Portal (www.panrotas.com.br) For the last 14 years, it brings information to the tourism, leisure and corporate travel markets. Breaking news, trade experts blogs and services such as Flight Schedules and PAN Empregos (jobs) are some of the most accessed. It also presents the digital version of PANROTAS publications. With more than 12,000 unique users a day, PANROTAS Portal audience means more than 1.7 million pageviews a month.

PANROTAS Newspaper

Custom Publications

ON-LINE MEDIAS

PRINT MEDIAS

sales arguments to help on presenting a destination, an event, a company or a market campaign.

In order to reach Brazilian travel professionals, count on a leading communications company. Use the expertise, services and range of action of PANROTAS. The company was established 40 years ago and is specialized in providing information and knowledge for tourism professional on a diversity of channels – print publications, on-line portal, TV, social media and events.

FORUM PANROTAS

This yearly 2-day event organized by PANROTAS is on its 12th edition. It takes place in March and has been ranked as the most important moment for the industry to debate the present and future of its business as well as the impact of new technologies and services. It reunites more than 1,100 tourism leaders and executives from all areas. Guest speakers from Brazil and international markets always take part.

One Brand-Three Types of Hotels

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MEET OUR EXECUTIVES J. Guillermo C. Alcorta, president (guillermo@panrotas.com.br) BACKGROUND: PANROTAS founder, he handles domestic and international markets (with a special focus on Brazil, USA and Argentina) for the last 40 years, building a solid and trustable relationship with travel professionals in all its segments. He experienced all changes and challenges during this period, which puts him today with a very special and particular knowledge about the market

Marianna Alcorta, Executive director (malcorta@panrotas.com.br) BACKGROUND: In the company for almost 15 years, runs the commercial strategy and new products development

Heloisa Prass, Marketing director (heloisa@panrotas.com.br) BACKGROUND: In the T&T industry for more than 20 years, former Caesar Park, Westin and Blue Tree Hotels commercial director

Artur Luiz Andrade, editor-in-chief (artur@panrotas.com.br) BACKGROUND: working in PANROTAS for more than 20 years, is considered one of the most specialized experts when it comes to Brazilian travel and tourism market. He also writes one of the most active blog for tourism professionals in Brazil.

Helene Chalvire (helene@panrotas.com.br) BACKGROUND: more than 30 years of specialization in Brazilian market, as well as in sales and marketing. Being ﬂuent in Portuguese and English, she can eﬀectively assist in promoting your product to the Brazilian trade.

Fabiola Bemfeito, Special Projects manager (fabiola@panrotas.com.br) BACKGROUND: Former Abav publicist, Walt Disney Parks & Resorts Publicity manager, São Paulo Tourism Authority Media Relations manager

PRESIDENT

José Guillermo Alcorta

PANROTAS – BRAZIL Brazilian Overview is a PANROTAS annual publication with facts and ﬁgures about the Brazilian tourism industry

Av. Jabaquara, 1.761 – Saúde – São Paulo(SP) Brazil CEP: 04045-901 PHONE: (55-11) 2764-4800 FAX: (55-11)2276-1602 SITE: www.panrotas.com.br E-MAIL: comercial@panrotas.com.br

PANROTAS – USA

DIRECTOR: Helene Chalvire (helene@panrotas.com.br)

EXECUTIVE DIRECTOR

Marianna Alcorta MARKETING DIRECTOR

RESEARCH:

Douglas Dias e Franciela Fernandes Pereira

Heloísa Prasss

PRODUCTION COORDINATION:

IT DIRECTOR

Alice Isshiki de Rezende

Ricardo Jun Iti Tsugawa FINANCIAL ADMINISTRATIVE DIRECTOR

José Guilherme Alcorta EDITOR-IN-CHEF

Artur Luiz Andrade (artur@panrotas.com.br) SPECIAL PROJECTS MANAGER

Fabiola Bemfeito Fabiola Bemfeito (fabiola@panrotas.com.br) COORDINATION:

One Brand-Three Types of Hotels

TECHNICAL SUPPORT:

Artur Salvador Neto

PRODUCTION MANAGER:

Newton dos Santos IMAGES TREATMENT: PREPRINT: PHOTOS:

Wagner Felip

Rodrigo Mota

PANROTAS Archive

GRAPHICAL PROJECT / LAYOUT DEVELOPMENT

Eliana A. Yoshimura Graph-in Comunicação (graphin@uol.com.br)

BRAZIL Avenida Jabaquara, 1.761 – Saúde CEP: 04045-901 – São Paulo – SP – Brazil Phone: 55 11 2764-4800 – Fax: 55 11 2276-1602

USA PANROTAS International, Inc. 5706 NW 70th Avenue – Tamarac, FL 33321 Phone: 954 721-9450 – Fax: (954) 721-9451

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