Panache Cruises - Seabourn's Ruby Jubilee Celebrating 40 Years At Sea Australia by Panache Cruises

SEABOURN

Seabourn’s Ruby Jubilee

Celebrating 40 Years At Sea

WE ARE PANACHE CRUISES

James Cole — one of the most recognised names in the cruise industry — launched Panache Cruises in 2020. Guided by one principle, ‘Nothing is too much trouble’, he wanted to disrupt the industry and do things differently.

Fast forward to the present day, and it’s exactly that ethos that still drives us forward. We exist to provide a world-class luxury cruising experience, from your first interaction with us, right through to your return from your cruise and beyond. We meet you where you are on your cruise journey, be that just browsing, ready to book or as one of our repeat Founders members on the search for your next luxury cruise.

We aim to inspire you with relevant, engaging and inspirational content, answering all your questions and needs before walking you through the booking process with a truly personal approach. We know you want to deal with an expert cruise connoisseur, dedicated to you — so that’s what we are. We know you want a truly unique experience, not a ready-made holiday, so we make that happen. We know you want unrivalled financial security and complete confidence that your money is in the right hands — and our ATOL-approved gives you just that. The list goes on.

The truth is, booking a luxury or ultraluxury cruise has been too difficult for too long, with archaic phone systems, multiple points of contact and significant amounts of time spent on hold. We take away all the fuss and put pleasure back at the centre of the process. We give you the luxury booking experience your luxury cruise deserves.

Panache Cruises office

James Cole

Panache Cruises office

Your own personal CRUISE CONNOISSEUR

Our brilliant cruise connoisseurs are the lifeblood of Panache Cruises. They’re well-travelled, like-minded cruise fans, each a specialist in a different destination or type of cruise.

Some are hardy souls who prefer the adrenaline of an expedition cruise; others are laid-back and choose the luxury ocean life, relaxing on a cabana with a cold drink in their hand. All of them are lovely, engaging and willing to do whatever it takes to get your dream holiday booked.

You’ll only ever be assigned one cruise connoisseur. They’ll get to know you, understand exactly what you’re looking for and make personalised recommendations based on what you like. On average, each connoisseur has around 10 years of experience each, and between them they’ve got well over 100 years! The devil is in the detail, Nothing is too much trouble — however you want to say it — everything is taken care of with your luxury cruise booking by our cruise connoisseurs.

• Transfers to and from the airport

• Car parking, should you require

• Security fast passes and airport lounge access

• Pre-cruise and post-cruise hotels

• In-resort transfers to and from cruise ship

• Tours and excursion booking

• Onboard dining reservations

… and anything else you might need.

Connoisseur Scott Perry

Connoisseur Rebecca Smith

Panache Cruises’ office

Our Founders programme rewards luxury cruisers

Our Founders rewards programme gives you exclusive benefits and discounts when you book a luxury cruise with us. Collect points by booking luxury cruises with us and move up through the tiers from Bronze level all the way up to Platinum. Refer your friends to Panache Cruises, earn extra points, and then spend those points as cash value off your next cruise; 10,000 points is worth £100. All you need to do is make a booking with Panache Cruises and you’ll automatically become a Founders member with access to all these benefits.

• Free giveaways as you move through the Founders tiers

• Invitation to a full schedule of hosted Founders cruises

• Exclusive luxury cruise offers in your inbox regularly

• VIP access to events and ship visits

• Direct access to James Cole

You’ll also receive exclusive invitations to our Founders cruises, hosted by James Cole. He will share his love and passion for luxury cruising with you aboard some of the most beautiful ships sailing the Seven Seas. The main draw of these beautiful experiences is the sense of community felt on board amongst fellow passengers. You can choose to enjoy mealtimes together, explore ashore together, drink together and share stories in the evenings. You’ll make friends and memories that last a lifetime.

YOU CAN TRUST US

Head to our Trustpilot and you’ll see we’re 5.0-out-of-5.0 stars; the only UK cruise agency so highlyrated. You’ll find hundreds of glittering reviews about our cruise connoisseurs and the service they offer. We love that. Making you happy motivates us, giving us faith and justification in our hard work. We love that our customers choose us, time-and-again, as their luxury cruise agent.

Part of our difference is that we are industry insiders. We speak to our cruise line partners daily, keeping each other up-to-date with current goings-on. The benefit of such a strong relationship is that we can offer insights and prices you won’t find anywhere else. Our cruise line partners trust us; we even invited them to our staff parties!

We’re trustworthy too. The Travel Trust Association provides us with a trust account where all customer monies are paid until they are required to pay for your cruise holiday. Panache Cruises is also an ATOL-bonded travel company, which means your holiday, cash and all, is fully protected. You can absolutely rely on us with your luxury cruise holiday.

CATHERINE DIVAN

JASON TREADWELL

James Cole

EXPL RE like

never before

2028 Welcomes Seabourn’s 40 th Year

We open our 2028 itineraries with our Ruby Jubilee at Sea — celebrating Seabourn’s 40th Anniversary. We are excited to unveil these new voyages, ports, and experiences — each crafted with intention and this anniversary in mind.

There has never been a more exciting time to sail with Seabourn. Our team is continuously refining every aspect of your experience, including curating itineraries filled with ports only small ships can visit, discovering delicious new ways to immerse you in those destinations, or collaborating with internationally recognized experts to deliver best-in-class enrichment and entertainment.

While this marks our 40th anniversary, it’s only the beginning — there is so much more to come as we continue to unveil new ways to celebrate.

40 Years at Sea, and We’re Just Getting Started

ONBOARD ENHANCEMENTS

As Seabourn continues to evolve, our passionate team keeps innovating new ways to make every moment of your voyage feel exceptional. From elevating Seabourn Square and The Colonnade to partnering with The Atlantic on exclusive speakers for Seabourn Conversations®, there is always more to explore with Seabourn.

EXPLORE SEABOURN’S RUBY COLLECTION

Some journeys stay with you forever. Ours began in 1988, when we first set sail as The Yachts of Seabourn. Today, that pioneering spirit shapes voyages that honor our heritage while looking boldly ahead. Explore our yacht harbor-focused Caribbean and Mediterranean sailings or embark on our 2028 World Cruise that transits the Panama Canal in a nod to our first sailing.

JOIN THE CELEBRATION AT SEA

In 2028, every Seabourn sailing will come alive with ways to celebrate our Ruby anniversary and pay homage to our past, present, and future. From specialty events, signature experiences, and themed parties to programming inspired by eras past, prepare to celebrate — Seabourn style.

A Luxury Fleet

DESIGNED TO FEEL LIKE PRIVATE YACHTS

When Seabourn first set sail in 1988, we introduced something the world had yet to experience: a luxury fleet of small ships designed to feel like private yachts. Defined by open decks, highly personalized service, and the freedom to explore ports beyond the reach of larger ships, The Yachts of Seabourn pioneered a new way of exploring the world.

The Seabourn Difference, by Design

•Purpose-built small ships designed for access to boutique ports and hidden harbors

•All ocean-front suites — creating a residential, yacht-like onboard environment

•Highly personalized service, elevated by an intimate guest-to-crew ratio and anticipatory hospitality

•Open decks and marina-level sea access — where the ocean is not just a view, but part of the experience

•A “club at sea” atmosphere, where guests feel known, welcomed, and at home

Ruby Collection

New ports, itineraries, and experiences debut in 2028, joined by our Yachtsman Collection, a collaboration with The Atlantic , and the 2028 World Cruise.

THE YACHTSMAN COLLECTION

Voyages inspired by Seabourn’s original vision of yacht-like exploration — where you arrive where larger ships cannot, travel like an insider, and experience the sea the way Seabourn intended from the start.

This first-of-its-kind collaboration celebrates the art of thoughtful exchange, with deeper editorial programming, moderated discussions, and thematic experiences throughout this exclusive voyage.

NEW & DISTINCTIVE

From expanded Denali land journeys in Alaska to a festival-t imed sailing for Taiwan’s Pingxi Lantern Festival, these and other new experiences offer rare access on land and at sea.

WORLD CRUISE

Our 2028 Cape to Cape World Cruise, which departs January 7, 2028, and pays homage to Seabourn’s very first sailing with a Panama Canal transit.

Look for this icon for our Ruby Collection itineraries.

Scan here for a list of Ruby Collection itineraries.

Itineraries &Ports NEW

Our newest voyages and experiences invite you to explore more deeply than ever before — discover what’s new, what’s returning, and what’s been reimagined across the globe.

NEW Itineraries

Explore new voyages that pair iconic regions with fresh perspectives.

» NEW Southeast Asia holiday voyage visiting Thailand, Cambodia & Vietnam

• 14-Day Thailand, Cambodia & Vietnam Holiday

» NEW Alaska Summer Solstice voyages celebrate extended daylight and dramatic scenery

• 11-Day Alaska Fjords, Summer Solstice & Canada’s Channels

• 10-Day Summer Solstice in Alaska & Canadian Channels

• 21-Day Alaska In-Depth Exploration & Summer Solstice

» NEW Baltic sailings round-trip from Copenhagen

• 12-Day Scandinavia Spring & Baltic Explorer

• 12-Day Scandinavian Summer & Baltic Explorer

NEW Ports

From remote natural sanctuaries to culturally rich coastal cities, Seabourn continues to chart new territory.

» NEW in Alaska: Petersburg, Valdez, the wildlife-rich Chiswell Islands, and Holgate Glacier

» NEW in Northern Europe: Bodø and Narvik, Norway

» NEW in Asia: Yatsushiro and Muroran, Japan; Taichung and Tainan (Anping), Taiwan; and Ko Samui, Thailand

Look for icon in the following pages to identify Ruby Collection voyages.

NEW Experiences

» The Denali Experience, an 8-day pre-cruise Seabourn Journey with flightseeing, wildlife encounters, and an exclusive dinner experience

» On New Year’s Day in 2028, two Seabourn ships come together for an iconic Caviar in the Surf ® celebration at Carambola Beach

» More time to explore the Mediterranean with late departures and extended evenings in Athens, Dubrovnik, Valletta, Portofino, Cádiz, Tarragona, and Pátmos

Returning Favorites

Discover voyages featuring the eagerly awaited return of ports and experiences Seabourn ships have not traveled to in recent years:

» Alaska: Enjoy unmatched scenic cruising of Holgate Glacier and College Fjord

» Canada & New England: Red Bay, the historic Basque whaling port

» Northern Europe: Linger longer in Hamburg on select voyage combinations

» Asia: Yeosu and Incheon (Seoul) return alongside overnights in Kobe, Osaka, Otaru, Kanazawa, and Shanghai

Ruby Collection

Exclusive Itinerary

In 2028, as Seabourn celebrates its 40th anniversary, we debut a first-of-its-kind , inspired by their annual Atlantic Festival. Join our The Atlantic : A Seabourn Conversations Exclusive sailing, bringing leading thinkers and cultural voices on board for dynamic programming curated exclusively for Seabourn guests — with rare opportunities for direct dialogue at sea.

12 DAYS WITH

Step aboard Seabourn Quest on October 4, 2028, for 12 days of enrichment with The Atlantic. Canada’s beautiful fall foliage unfolds into an idyllic background for exclusive editorial programming, moderated discussions, and thematic experiences.

EXCLUSIVE ACCESS TO GREAT MINDS

Engage with accomplished leaders and celebrated voices in an intimate setting. The Atlantic will provide moderated conversations and carefully curated themes to create an atmosphere of insight and exchange; never passive, always personal.

ELEVATED

SEABOURN CONVERSATIONS®

As part of our Ruby Jubilee in 2028, our flagship enrichment program is expanding, starting with our collaboration with The Atlantic, designed specifically for the Seabourn guest. Refined. Curious. Engaged. Worldly. Experience firsthand conversations without borders with these extraordinary voices on board.

Montréal

Saguenay

2028

Join Seabourn Quest as she begins our 40th anniversary year by sailing 26,000 miles across five continents on a 120-day journey filled with cultural hidden gems and immersive expedition experiences found off the beaten path.

Just as our very first voyage began 40 years ago, this journey starts with a transit through the historic locks of the Panama Canal. From there, Seabourn will take you deeper into remarkable destinations like Machu Picchu, Easter Island, Antarctica, the Falkland Islands, Cape Town, and many more.

EXPLORE THE WORLD DEEPER THAN EVER BEFORE

Atlantic Ocean

Step aboard Seabourn Quest, where our 15 years of expedition discovery began — and where it will continue on this voyage. For the first time on a Seabourn World Cruise, guests will receive select complimentary expedition experiences:

• Zodiac® tours

Miami

Leixões A Coruña

Lisbon

• Guided onshore exploration

• Commemorative Polar Parka

Cherbourg Rouen

Dover (London)

Seine River

Saint-Malo

Cádiz

Fuerte Amador

Equator

Paciﬁc Ocean

Easter Island

Mindelo

Dakar Las Palmas

Guayaquil Salaverry Callao

General San Martín

Santa Clara Island

Valparaíso

Robinson Crusoe Island

Gulf of Corcovado

Atlantic Ocean

Buenos Aires Montevideo

120-DAY

Casablanca Tangier Arrecife

Panama Canal Inaccessible Island

Puerto Montt

Puerto Chacabuco Castro

Eyre Fjord Wide Channel

Pio XI Glacier

Brujo Glacier

Sarmiento Channel

Peel Fjord Strait of Magellan

Punta Arenas

Garibaldi Glacier

Ushuaia

Takoradi Cotonou Tema

Port Stanley

Drake Passage

Equator

São Tomé Luanda

Walvis Bay Lüderitz

Tristan da Cunha

Maputo

Richards Bay

Durban

Nightingale Island

East/West Falkland Islands

Antarctic Sound

The Antarctic Experience The Falkland Islands Experience

112-DAY CAPE TO CAPE WORLD CRUISE

Seabourn Quest

Mossel Bay Cape Town

Gqeberha (Port Elizabeth)

Note: to provide the best itinerary experience possible, routing/activity dependent on weather and ice conditions.

Miami to Dover (London) Jan 7, 2028

Miami to Lisbon Jan 7, 2028

Overnight stay.

Scan the QR code to learn more about our 2028 World Cruises.

Itinerary & Ship

From/To Port Departure Dates

Ruby Collection

ROVINJ, CROATIA

TURKISH COFFEE

EPHESUS, TURKEY

MEDITERRANEAN

Sail into boutique ports off the beaten path and quiet harbors far from crowds, immersing yourself in the heart of each destination with authentic experiences.

Season Highlights

» Over 30 unique ports to explore from Spain and France to Greece and Turkey

» Linger longer with late departures in Athens, Dubrovnik, Valletta, and more

Notable Ports

» Discover the treasures of the Tyrrhenian with calls in Olbia, Sardinia, and Calvi, Corsica

» Experience Cinque Terre or Genoa’s rich culture from Portofino

» Explore the lesser-traveled gems of Greece in destinations like Symi and Volos

» Roman ruins and fresh seafood await in Fréjus and Port-Vendres, France

Exclusive Events

» Shopping with the Chef at select ports

» Evening at Ephesus in Kuşadasi

» Marina Day at select ports*

* On select sailings. Conditions and weather permitting .

Scan the QR code to see all our 2028 Mediterranean voyages.

SANTORÍNI, GREECE

Mediterranean

SPOTLIGHT ON SPARKLING ISLES

LIPARI, ITALY

CORFU, GREECE

VIS, CROATIA

The aqua-blue waters and breathtaking beaches of the Aeolian Islands have made them some of the most inviting in Italy. Set off on a mouthwatering excursion to learn how to make your own Sicilian pizza and then enjoy it with local wine and cookies.

Corfu is known as the Emerald of the Ionian, and it’s easy to see why. Olive groves, lemon and orange trees, vineyards, oleander, and more form the backdrop for a medieval Old Town and Venetian fortresses that offer sweeping views in every direction.

7-DAY HIDDEN GEMS OF SPAIN, CORSICA & SARDINIA

Seabourn Ovation

14-DAY YACHT HARBORS OF GREECE, CROATIA & SLOVENIA

Seabourn Ovation

28-DAY HIDDEN GEMS OF ITALY, GREECE & FRENCH YACHT HARBORS

Seabourn Ovation

21-DAY EXPLORING MONTENEGRO, ITALY & GREECE

Seabourn Ovation

Combination Cruise fares.

Long closed to the outside world, Vis feels quietly authentic. Vineyards, pine groves, and small harbors define the landscape, while Komiža’s fishing village offers a glimpse of island life. Nearby Biševo’s Blue Cave adds a striking natural highlight to this relaxed Adriatic escape.

Barcelona to Civitavecchia (Rome) Apr 15, 2028

Istanbul to Fusina (Venice) Jul 8, 2028

Piraeus (Athens) to Barcelona Sep 9, 2028

Dubrovnik to Civitavecchia (Rome) Oct 21, 2028

Itinerary & Ship

From/To Port

Departure Dates

SEABOURN OVATION Civitavecchia (Rome) to Barcelona JUN 3, JUL 29, SEP 30, 2028

Ruby Collection sailings: Jun 3; Jul 29; Sep 30, 2028.

Aegean Sea

Piraeus

Istanbul

Kuşadasi Mykonos

Çanakkale

Volos

Mediterranean Sea

Civitavecchia (Rome)

Barcelona

Fréjus

Portoﬁno

Marseille Sète

Port-Vendres

NARVIK, NORWAY

SAINT HÉLIER, JERSEY, UK

BELGIUM, BRUGES