National Media Planner 2019-2020

Academy Sports and Outdoors is proud to be associated with TSFMag and to carry the Texas Saltwater Fishing Magazine. TSFMag appeals to Texas saltwater anglers and Academy’s magazine sales back that up. For example, TSFMag is available in all Academy stores with a 77% sell that makes TSFMag the #1 field and stream magazine sold at Academy.

Academy has seen increases in saltwater tackle sales over the past few years. TSFMag readers are also Academy customers and vice versa. TSFMag, like Academy, is relevant to the experienced saltwater angler who buys upper-end products, as well as the beginner who is unsure of what products to place in their tackle box.

Informative articles on Texas bay systems, tide charts, and a variety of new and mainstream products help all saltwater anglers make the most of each trip.

Texas Saltwater Fishing Magazine continues to gain popularity as a leading periodical to the saltwater angler. Academy looks forward to working with the TSFMag team in coming years.

Matt Stout Sr. Assistant Buyer

Re: Magazine Sale-through and Advertising Results Dear Everett & Pam Johnson, As one of the largest independent tackle dealers, our customers come to us looking for reliable sources of information on inshore, offshore, kayak, and fly fishing. The success we have had over the years with Texas Saltwater Fishing Magazine (TSFM) on our counters has proven that your magazine is a source they trust. We have consistent sales each month with spikes in sales on the occasional issue featuring a more interesting cover. As for advertising, we have also had great success with customer response to our ads.

After running a coupon in three different magazines the same month, the return rate for the coupon ran in TSFM was 10:1 over other publications. Customers redeeming these coupons came from all over the Houston Metro area and just beyond. This campaign proved very valuable when evaluating where we spent our advertising dollars. TSFM has become a great resource for ® our customers wanting to find information about events held at the store. We receive many calls and emails inquiring what issue they can find dates and times of a store event. This has become a great way for us to communicate with our customers and reach new ones. Texas Saltwater Fishing Magazine is full of wellwritten, honest and informative articles. We enjoy working with all of you. Keep up the good work!

Your Friends at Fishing Tackle Unlimited

Testimonials FROM

ADVERTISERS & RETAIL PARTNERS

Athlon Retail Marketing Services Texas Saltwater Fishing Magazine is distributed in a wide variety of magazine retailers, including Barnes and Noble, Borders Books and Music, Hastings Booksellers, H.E.B., Kroger Supermarkets, Randall’s Supermarkets, and a variety of airport newsstands. This magazine’s sell through trends well above the national average and its high average sale per retailer proves that this is a magazine that retailers should carry and display prominently.

Joe Berger Athlon Retail Marketing Services

Warner International Periodical Services, Inc. Texas Saltwater Fishing Magazine is a solid newsstand sales performer. Unit sales per dealer and sales efficiency are above industry average.

Russell H. Warner Warner International Periodical Services, Inc. Texas Saltwater Fishing Magazine is one of the most popular coastal fishing publications we sell. It is loaded with photos, great articles, tips, and guide contacts. If you are interested in fishing the Texas Coast, this magazine has a wealth of up-to-date information.

Lorraine C. Lawrence Promotion Manager, Bass Pro Shops

Roy’s Bait and Tackle TSF has evolved into the most comprehensive and informative magazine in the Gulf Coast!

Rocky Roy’s Bait and Tackle

Speedy Stop Stores has been selling Texas Saltwater Fishing Magazine since March 2003. During that time we have enjoyed very healthy sales growth in the 141 stores that carry it with a sell-through performance of 73%. Our stores as far away from the coast as San Antonio and Austin enjoy strong sales, & our stores in coastal communities often require restocking well before scheduled deliveries.

Chris Peters

We’ve Got You Covered!

2000 RETAILERS IN THESE COMMUNITIES

ARE NOW STOCKING TEXAS SALTWATER FISHING MAGAZINE Abilene Alamo Algoa Alice Alvin Amarillo Angleton Aransas Pass Atascocita Austin Bastrop Bay City Bay Colony Bayou Vista Baytown Beasley Beaumont Beeville

Cedar Park Channelview Chappell Hill Clear Lake Clute College Station Columbus Conroe Converse Copperas Cove Corpus Christi Crystal Beach Cuero Cypress Dallas Damon Del Rio Del Valle

Friendswood Ft. Worth Ft. Lauderdale Fulton Galveston Ganado Gatesville George West Georgetown Geronimo Giddings Goliad Gonzales Greenville Gregory Groves Halletsville Hankamer

Kingsville Kingwood Kirby Kyle La Ferta La Grange La Marque La Porte La Vernia Lake Jackson Laredo League City Leander Leon Springs Lewisville Livingston Lockhart Longview

Mt. Belvieu Mt. Pleasant Mustang Ridge Nacogdoches Navasota Nederland Needville New Braunfels Nixon Odem Odessa Olmito Orange Orange Grove Padre Island Palacios Palmhurst Palmview

Poth Progresso Raymondville Refugio Richmond Rio Grande City Rio Hondo River Park Riviera Robstown Rockport Rosenburg Round Rock San Angelo San Antonio San Benito San Juan San Marcos

Sugar Land Sweetwater Taft Taylor Temple Texas City The Woodlands Three Rivers Tivoli Tomball Tyler Universal City Uvalde Van Vleck Vanderbilt Victoria Vidor Von Ormy

TSF

can be found in more than

2000 retail establishments

®

such as:

Bellville Bishop Blanco Blessing Bloomington Boerne Bolivar Borger Brazoria Brenham Brookshire Brownsville Brownwood Bryan Buda Bulverde Burleson Burnet Canyon Castroville Cedar Creek

Denton Devine Dickinson Dilley Donna Eagle Lake Eagle Pass East Bernard Edinberg Edna El Campo Elgin Elmendorf Elsa Falfurrias Fentress Flatonia Floresville Fredericksburg Freeport Freer

Harker Heights Harlingen Hawkinsville Hebbronville Helotes Hempstead Hidalgo Hitchcock Hondo Houston Humble Hungerford Huntsville Indianola Ingleside Karnes City Katy Kemah Kenedy Kerrville Killeen

Los Fresnos Los Indios Louise Lubbock Luling Lumberton Lytle Manchaca Manvel Marble Falls Marlin Matagorda Mathis Maxwell McAllen Mercedes Mesquite Mexia Midfield Midland Mission

Pampa Paris Pasadena Pearland Pearsall Pettus Pflugerville Pharr Placedo Plainview Plano Pleasanton Point Comfort Port Aransas Port Arthur Port Isabel Port Lavaca Port Mansfield Port O’Connor Portland

Schertz Schulenberg Seabrook Seadrift Sealy Selma Seguin Sherman Shiner Silsbee Sinton S. Padre Island Spring Spring Branch Stafford Stephenville Stockdale Sugar Valley

Waco Wadsworth Wallisville Waxahachie Weslaco West Columbia West Orange Wharton Wichita Falls Wimberley Winnie Woodsboro Yoakum Yorktown Zapata