Palmetto Bluff Listing Presentation 2022

SELLING YOUR PROPERTY

Whether it’s because you’re

DOWNSIZING

or UPSIZING

or for any reason in between, let us help you sell your home.

We’re here to get it done.

Our dedicated team of Sales Executives, full-service support staff, and in-house marketing agency invest 100% of our time and resources solely on Palmetto Bluff properties. Our 20-year history of introducing the beauty of the Bluff to discerning buyers has made us the pricing and market experts for the community.

Ready?

Great. So are we.

PALMETTO PRIDE. Why list with us?

Palmetto Bluff Real Estate Company’s unprecedented knowledge of the community and its wealth of lifestyle offerings is built upon two decades of knowing what works. We feel extremely fortunate to represent such a magnificent community and take great pride in what separates us from competing firms:

Our DEDICATED team of 25+ focused exclusively on Palmetto Bluff real estate An ON-PROPERTY sales office in the heart of Wilson Village to intercept buyers

We are the only firm that has a

REAL ESTATE PRESENCE within the community We INVEST MILLIONS of dollars marketing your listings Our team has EXCLUSIVE ACCESS to show the Palmetto Bluff Club We are the only firm granted MARKETING ACCESS to guests of Montage Palmetto Bluff We are the only firm REINVESTING DOLLARS into the community and the amenities you enjoy

In 2021, Palmetto Bluff Real Estate Company was involved in

77% of all community closed and pending sales.

WE KNOW THE BLUFF. We are located where the buyers are, resulting in more property sales.

We focus exclusively on Palmetto Bluff real estate sales so we’re way ahead of the curve in knowing: Which segments of the market are trending up.

In 2021, Palmetto Bluff Real Estate Company was involved in

$355M

What listings may be on the market soon.

The best pricing strategy for a property relative to what else is available in the community.

of real estate sales.

(Up 130.6% from 2020) In short, we know how to price your property, when to list your home, and how to bring the best buyer.

WE’RE THE KEY TO THE CLUB… Palmetto Bluff Real Estate Company is the only real estate firm with access to the private Palmetto Bluff Club amenities that interest buyers.

With this advantage, we’re able to sell the social and sporting lifestyle the Club affords first-hand to potential buyers.

…AND THE KEY TO A FIVE-STAR SETTING. South Street Partners’ ownership of the Montage Palmetto Bluff works to your advantage through Palmetto Bluff Real Estate Company’s unparalleled access to this acclaimed resort and its guests. We are continually building relationships with resort guests and regularly welcome walk-ins from the inn to our sales office in Wilson Village. In addition, our marketing materials are in every room, suite and cottage, and our active listings are displayed within the hotel.

This close relationship allows us to market your listing to a highly engaged audience, provide exceptional on-property experiences for potential buyers, and curate more qualified buyers.

In 2021,

20% of Palmetto Bluff Real Estate Company sales originated from a stay at Montage Palmetto Bluff.

SUCCESS,

BY THE NUMBERS. Palmetto Bluff Closed Volume, 2021 Palmetto Bluff Real Estate Company brought in 7 times more buyers than our next closest competitor.

9% 5% 2% 2% 9% In 2021,

50%

73%

of prospects that toured with a Palmetto Bluff Real Estate Company agent purchased.

Palmetto Bluff Real Estate Company: 73% Firm A: 9% Private: 5% Firm B: 2%

Firm C: 2% Other: 9%

The Palmetto Bluff Real Estate Company has successfully brought over 2,200 Bluff property buyers to the closing table during our 21-year history.

OUR CURATED CLIENTELE. Through thoughtful and strategic marketing efforts, we are able to market your listing(s) to only qualified, interested buyers, pulling from our database of over 80,000 individuals.

Palmetto Bluff Real Estate Company 2021 New Lead Sources

0.1% 1.9% 3.8% 3.4% 3.6%

6,071 total new leads in 2021

48.8% 38.4%

palmettobluff.com

48.8%

Montage Palmetto Bluff

38.4%

Referrals

3.6%

Community

3.4%

Digital Marketing

3.8%

Print Advertising

1.9%

Other

0.1%

But most importantly, the intangible relationships with our property owners provide a robust source of referrals, as well as new buyers.

In 2021, the average time on the market for a home listed by Palmetto Bluff Real Estate Company was only

35 days.

MORE BUYERS ARE CHOOSING PALMETTO BLUFF. The homes and homesites closed in 2021 mark a significant increase over our 2020 numbers. Perhaps the most substantial reflection of the Bluff’s expanding appeal is the staggering 428% increase in homes sold for over $2.5M.

2021 COMMUNITY-WIDE PRICES

2020 COMMUNITY-WIDE PRICES

6%

13% 29% HOMES CLOSED

127 58% Under $1M: 16 $1 – $2.5M: 74 Over $2.5M: 37

2% 20% HOMESITES CLOSED

245 78% Under $600k: 190 $600k – $1.5M: 50 Over $1.5M: 5

23%

HOMES CLOSED

110 71%

Under $1M: 25 $1 – $2.5M: 78 Over $2.5M: 7

13%

3%

HOMESITES CLOSED

212 84% Under $600k: 177 $600k – $1.5M: 28 Over $1.5M: 7

WE KNOW WHAT WORKS. Palmetto Bluff properties sell for a higher price when listed through us.

$2.7M

$683

$658

PBREC

Outside PBREC

$2.3M

PBREC

Outside PBREC

Average Sales Price

Average Price per sq. ft.

Single Family Homes, 2021

Selling property at Palmetto Bluff begins with selling the Bluff itself.

That includes the structure of the Palmetto Bluff Club, the various associations and regimes, DRB guidelines, and other practices designed to protect this community’s property values. The fact is that very few outside brokers have the knowledge or skill necessary to sell the Palmetto Bluff brand or lifestyle and guide a buyer through its unique sales process. The majority are unfamiliar with Palmetto Bluff’s complexities. As a result, they’re ineffective at selling the value of Palmetto Bluff and potential homeownership.

That explains why the Palmetto Bluff Real Estate Company achieved a higher average price per sq. ft. sold over all sales and across ALL property types — notably $25.38+ more per sq. ft. for single-family homes in 2021.

Less than

1% of outside agents in the Bluffton/Hilton Head MLS have sold property in Palmetto Bluff.

In 2021, Palmetto Bluff Real Estate Company sold

3.34+ times more homes in Palmetto Bluff than any other real estate firm.

MEDIA MATTERS.

Through mindful placement in prestige publications, we introduce highly qualified potential buyers to Palmetto Bluff. Year after year, we invest millions of dollars in national, regional, and local media outlets, resulting in maximum exposure for the Palmetto Bluff brand and our resale properties — both in print and online advertising.

OUR POWERFUL MARKETING MUSCLE. We believe in research. We do the groundwork to define and target your property’s best prospects: where they live, what they do, their household net worth, and their home and lifestyle preferences. Our cutting-edge database systems track and report on leads and buyer profiles and our marketing experts introduce those qualified to the benefits of ownership at Palmetto Bluff.

Our marketing team consists of: Award-winning creative professionals Internationally renowned branding and marketing firm National PR firm working with affluent media Digital marketing and advertising agency to assist with generating qualified buyers

YOUR PROPERTY WILL SHINE ONLINE. Our full-time digital marketing team brings years of experience to promoting Palmetto Bluff properties across all digital devices.

We showcase our online listings with:

Professional photography and videos, including drone and twilight shoots

Descriptions by our professional copywriter

State-of-the-art floor plans

YOUR HOME…IN PLAIN SITE. We give your property maximum digital exposure through a variety of popular real estate websites.

Our resale listings are found daily on sites including Zillow, Trulia, WSJ.com, and Realtor.com. This grants your property exposure to hundreds more real estate websites across the globe like HomeFinder, Homes.com, and even Juwai.com, a well-trafficked website in Asia.

We promote Palmetto Bluff Real Estate Company listings to our highly engaged social media audience of 72,000+ subscribers across multiple platforms.

And palmettobluff.com exposes your property to nearly 70,000 new prospects each month and is used by more potential buyers than any other online source.

In 2021, there was a 76% increase in new users who visited PalmettoBluff.com’s real estate search and listings pages.

Palmetto Bluff Real Estate Company sold

64% of all single-family homes listed in 2021.

LET’S TALK. We’re sure you have questions. Concerns. Ideas. That’s why we’re here.

Let us know your goals in selling your home and we’ll help you reach them.

Over two decades, we’ve helped countless Palmetto Bluff property owners to command the highest possible price on their listing.

Now it’s your turn.

Let’s talk. Let’s act. Let’s sell your property.

In 2021, Palmetto Bluff Real Estate Company was involved in

87% of all homesite transactions listed in Palmetto Bluff.

843.474.6505 843.749.8474 palmettobluff.com palmettobluff.com

EXCLUSIVELY FOCUSED ON PALMETTO BLUFF SALES For over 21 years

19 V I L L A G E P A R K S Q U A R E | B L U F F T O N , S O U T H C A R O L I N A P A L M E T T O B L U F F . C O M | 8 43 .7 49 .8 47 4 This is not a solicitation. Obtain the Property Report required by Federal Law and read it before signing anything. No Federal or State agency has endorsed or judged the merits or values, if any, of this property. This is not intended to be an offer to sell nor a solicitation of offer to buy real estate in any jurisdiction where prohibited by law. This offer is made pursuant to the New York State Department of Law’s Simplified Procedure for Homeowners Associations with a De Minimis Cooperative Interest (CPS-7). The CPS-7 application (File No. H016-0007) and related documents may be obtained from the sponsor. This project is registered with the State of New Jersey Department of Banking and Insurance Real Estate Commission. Obtain and read the NJ Public Offering Statement before signing anything (NJ Reg#16-15-0012).

MAY 2022