Seller's Guide - Eric Gonzalez

SELLER’S GUIDE Eric Gonzalez | Realty of America | License # S.73422.LLC

Table of CONTENTS WELCOME LETTER HOME SELLING PROCESS FIND AN AGENT ABOUT YOUR HOUSE COST OF SELLING PREPARE YOUR HOME HOME STAGING PHOTOGRAPHY DETERMINING FACTORS MY PROVEN MARKETING PLAN HOUSE SHOWING REVIEW OFFERS NEGOTIATION FINALIZE THE DEAL FINAL WALKTHROUGH SCHEDULE YOUR MOVE CLOSING DAY FREQUENTLY ASKED QUESTIONS CUSTOMER LOYALTY CONCESSIONS THANK YOU

MEET YOUR AGENT Maximizing your property’s value!

With over 15 years of experience, Eric is dedicated to serving families and investors throughout Las Vegas, Henderson, North Las Vegas, and beyond. As a passionate real estate professional, Eric specializes in helping clients achieve their dreams of homeownership and guiding investors to reach their real estate goals. His commitment goes beyond transactions; it's about strategically navigating the process of buying or selling your home, step by step.

Why choose Eric? With a deep understanding of the local market, he ensures a seamless experience for clients, whether they're first-time homebuyers or seasoned investors. Eric's personalized service and strategic approach set him apart in the real estate landscape. Give us a call

REALTOR | License # S.73422.LLC O: 702-460-9615 E: ericgonzalezlv@gmail.com

CUSTOMER SERVICE

MARKET KNOWLEDGE

SMART NEGOTIATION

I prioritize clear communication, quick responses, and a hands-on approach to

With a deep understanding of local trends, pricing, and neighborhoods, I help you

I advocate for your best interests by using strategic, thoughtful negotiation tactics to

ensure you feel confident and supported

navigate the market and make informed

help you secure the best possible outcome

from start to finish.

decisions every step of the way.

with confidence.

ERIC GONZALEZ

HOME SELLING

process

1

FIND AN AGENT

2

PREPARE YOUR HOME

3

IMAGERY & MARKETING

4

REVIEW AND NEGOTIATE OFFERS

5

FINALIZE THE DEAL

6

CLOSE

Interview a few experienced local agents. They will serve as an advocate for you and your interests throughout the homeselling process. Pick someone familiar with the housing market and the neighborhoods.

Make improvements, stage your home, and prepare for showings. Use professional photos and create a marketing plan. Be sure to thoroughly clean before listing your home for sale.

Work with your agent to have a photographer capture marketing photos of your home. The photos, price, and property description are the three things that can persuade buyers to view your home.

Once a potential buyer submits an offer on your home, you and your agent can propose a counteroffer if you want. The counteroffer process can go back and forth until you reach an agreement.

The buyer will revisit your home for a final visual inspection a few days before closing. Your real estate agent will ensure your home is presented in the same condition as the buyer agreed to purchase it in.

The closing process can take a couple of days or even a week.

Once the transaction is complete the buyer receives the keys and officially takes possession of the property.

FIND AN AGENT SELLER’S AGENT RESPONSIBILITIES Give you advice for maximizing the property’s value Prepare or improve your home List your home on multiple listing services Market the home and organizing open houses Help buyers evaluate the price and value of a home Explain the selling process and closing disclosure Coordinate the work of other professionals Negotiate with the buyer agent and other parties Double-checking paperwork and deadlines

Why choose me?

EXPERIENCE

RELEVANT CERTIFICATIONS

With years of real estate experience under

I stay up to date with the latest

my belt, I bring seasoned insight to every

certifications and training to ensure you

transaction, helping you make informed

receive expert guidance that meets current

decisions with confidence.

industry standards.

LOCAL KNOWLEDGE

AVAILABILITY & COMMITMENT

I know this market inside and out. From

I am here for you, day or night, and am

neighborhood trends to school zones and

dedicated to making your home buying

commute times, I provide the local insight you

journey smooth, successful, and stress-free.

need.

ABOUT YOUR HOUSE Help me understand your house

QUESTIONS TO ANSWER Why are you selling the house?

What Is Included in the Sale?

Any problems with neighbors?

Any hassles with the house?

Any recent repairs?

What did you like most?

What you didn’t like most?

What is the seller's timeline?

Any structural issues?

Age of house's components?

What are some nearby attractions and amenities?

The more I know about your home, the better I can market it to the right buyers. Sharing honest details—both highlights and challenges—helps me create a transparent, compelling listing that builds trust and drives interest. Your insight allows me to showcase your home’s unique features while addressing any questions buyers may have upfront.

Cost of

SELLING MORTGAGE PAYOFF You have to pay off any remaining balance before that transfer can occur.

There might be an additional fee if your mortgage carries a prepayment penalty

MOVING COSTS When you sell your place, you’ll have to move all your stuff to your next place.

REPAIRS AND IMPROVEMENTS Before you sell, you might be tempted to undertake a project to increase the value in a buyer’s eyes. Consult your agent about whether the cost will be worth it.

STAGING AND PHOTOGRAPHY Staging and photography help present your home in its best light. Prices for these photographing and staging services can vary depending on how many rooms you want to stage and whether you will need to borrow a rental set of furniture.

CLOSING COSTS These are typically the largest expense sellers are expected to pay. These costs will be taken from the sale proceeds of the home at closing.

Commissions: between 5% to 6% of the sale price. It is split between the buying and selling agents Fees and taxes: between 2% and 4% of the sale price Property taxes: the prorated share of property tax up to the closing date Capital gains taxes Transfer taxes

PREPARE YOUR HOME

Your home matters

Investing some time and effort upfront to prepare your house for showings will increase the likelihood of receiving offers soon after you list your home. Things like repairs, staging, and cleaning can help attract better offers, but they can also be a time-consuming and expensive process.

PREPARE YOUR HOME Steps to take to prepare your home for sale

01 02 03 04

Declutter and Depersonalize: Remove personal items like family photos, excessive decor, or clutter to help potential buyers imagine themselves in the space. A clean, neutral environment feels more open and inviting.

Deep Clean Everything: A sparkling clean home makes a strong first impression. Pay special attention to kitchens, bathrooms, floors, windows, and baseboards. Don’t forget to eliminate odors and freshen up each room.

Handle Minor Repairs: Fix leaky faucets, squeaky doors, chipped paint, and loose hardware. These small improvements show buyers the home has been well cared for and help avoid distractions during showings.

Boost Curb Appeal: First impressions start at the curb. Mow the lawn, trim shrubs, plant flowers, and make sure your entryway is clean and welcoming. A tidy exterior sets the tone for what’s inside.

HOME

Staging

Use these home-staging tips to highlight your home's strengths, downplay its weaknesses, and appeal to the greatest possible pool of potential buyers!

01. START WITH CURB APPEAL Your home's exterior is the first thing buyers see. Freshen up landscaping, paint the front door, add a new welcome mat, and make sure the entryway feels inviting.

02. CLEAN & FRESH Deep clean every room, including windows, baseboards, and appliances. A spotless home feels well-maintained and move-in ready, which gives buyers peace of mind.

03. FLOORING, WALLS, CEILINGS Repair any scuffs, cracks, or stains. A fresh coat of neutral paint and clean flooring can dramatically improve the look and feel of your home.

04. ADD PLANTS A few well-placed houseplants or fresh flowers can breathe life into a space and make it feel more vibrant and lived-in— without being cluttered.

05. AMP UP THE LIGHTING Bright, well-lit rooms feel bigger and more cheerful. Open the blinds, replace dim bulbs, and add light fixtures where needed to enhance ambiance.

06. LOOK FOR INSPIRATION Check out staging ideas on Pinterest or in model homes for layout and decor ideas.

Your agent may also recommend a professional stager to take your home to the next level.

PHOTOGRAPHY

List your house with professional photos.

An excellent presentation with photos, videos, 3D tours, and floor plans are great ways to justify the sales price to potential buyers. Professional real estate photos can be used on real estate websites, real estate listings, and real estate social media pages to help engage potential buyers and generate more interest in the property. The more visibility you can get a property, the higher the likelihood of a quick sale.

Professional photographers know that clutter does not present the picture of a perfect home that potential buyers have in their heads. They know how to declutter the rooms and arrange furniture in such a way that the buyer can already picture themselves living their best life in them.

When your real estate photographer shows up, they will walk the house and spend time searching for important aspects to highlight to potential buyers. Make the house ready when the photographer arrives because they are often on a tight schedule and don’t need to spend time rearranging and tidying the rooms before the photoshoot.

Make your listing picture perfect!

DETERMINING FACTORS 01. PRICING Setting the right price from the start is crucial. Overpricing can lead to extended time on the market, while underpricing may result in lost value. I use market data and local expertise to find a price that attracts buyers and maximizes your return.

2. LOCATION Location remains one of the biggest drivers of value. School districts, amenities, nearby development, and neighborhood trends all play a role in determining how quickly and for how much your home will sell.

03. CONDITION First impressions matter. Homes that are clean, well-maintained, and move-in ready typically sell faster and for more money. Small upgrades and repairs can make a big difference in how your home shows to potential buyers.

04. MARKETING Professional photos, strong digital exposure, and a strategic marketing plan are essential. I showcase your home to the right audience through online platforms, social media, and print to generate buzz and drive showings.

05. COMPETITION Understanding what else is on the market helps position your home effectively. I analyze comparable listings, recent sales, and buyer demand to make sure your home stands out and stays competitive.

MY PROVEN MARKETING PLAN SOCIAL MEDIA MARKETING I harness the power of platforms like Instagram,

Facebook,

and

TikTok

to

showcase your home to a wide audience.

Through strategic content, paid promotion, and engaging visuals, I create buzz and attract serious buyers quickly.

PRINT MARKETING Beautifully designed flyers, postcards, and feature sheets are distributed to high-traffic areas and targeted neighborhoods. My print materials highlight your home’s best features with polished photography and compelling copy.

NETWORKING I tap into our extensive network of agents, brokers, and qualified buyers to create early interest and drive private showings. Often, the right connection can lead to an offer before your home even hits the MLS.

My multi-channel approach ensures your home is seen by as many qualified buyers as possible. From online buzz to offline relationships, I tailor every aspect of the marketing strategy to your property’s strengths and your selling goals. With the right exposure and expert positioning, your home will stand out in any market.

HOUSE SHOWING Showings are your home's time to shine.

Before each appointment, make sure the space is clean, well-lit, and clutter-free.

Open blinds, turn on lights, and create a welcoming atmosphere with light scents or fresh flowers.

It’s best to step out during showings to give buyers space to explore freely and envision themselves in the home. We’ll guide you through prepping each room and provide feedback after every visit to help you stay informed and make adjustments if needed.

HOUSE SHOWING I encourage my sellers to approve all showings. A missed showing is a missed opportunity, it is beneficial to try to be as flexible as possible.

TIPS FOR HOME SHOWING Turn on all of the lights, open blinds, play some soft music makes for a warm and inviting entry.

Kitchens are traditionally a big selling point, so make sure yours is immaculate. Put away all pots, pans, and towels and remove all stains from the sink and grease from the oven.

Minimize the evidence that a pet lives in the home.

Make sure the scent is as natural as possible.

Try walking through the home as if you’re the prospective buyer. Does anything negative catch your eye or seem out of place?

Don't forget to secure your valuables. This can help create a stress-free environment for potential buyers.

Have information ready about the age of the home, roof, electrical wiring, HVAC, lot size, number of rooms, average monthly utilities, easements and restrictions, existence of liens or assessments, etc.

Removing furniture from a room can make it look more spacious.

Consider writing a letter to your potential buyers that they can read while viewing your home.

REVIEW OFFERS

Things to consider when reviewing offers

1. OFFER PRICE AND INCLUSIONS & EXCLUSIONS The highest offer isn’t always the best.

Review what’s included or excluded, such as appliances or fixtures, and weigh that against the net offer amount. Every detail counts.

2. SPEED OF SALE Does the buyer need to close quickly, or are they flexible with your timeline? A faster closing might be appealing, but make sure it aligns with your own plans and next steps.

3. BUYER'S SERIOUSNESS Look for strong earnest money deposits, minimal contingencies, and timely communication. These signs show that the buyer is committed and ready to move forward.

4. FINANCIAL SECURITY

5. EMOTIONAL CONSIDERATION

Is the offer cash, pre-approved, or still pending financing? Cash or well-qualified buyers present fewer risks and typically result in smoother transactions.

Selling your home is personal. If you have multiple offers close in value, consider which buyer feels like the right fit for your home and its next chapter.

NEGOTIATION

List your house with professional photos.

Once your home is on the market, offers may start rolling in—and negotiation begins. This is where your agent's expertise truly shines. From pricing and contingencies to closing timelines and inclusions, I help you evaluate every term and counter strategically. My goal is to secure the best possible outcome while protecting your interests.

HOW LONG CAN THIS GO ON? Negotiations can move quickly or take several rounds, depending on the market and buyer interest. While I always aim for efficiency, it's important not to rush a deal that doesn't feel right. I'll help you navigate each offer and counteroffer with clarity, so you can make confident, informed decisions.

I guide you through your real estate journey!

FINALIZE THE DEAL Let’s get things moving

01

SELLER DISCLOSURE

You’ll be required to provide a full disclosure of the home’s condition, including any known defects or past repairs. This builds trust with the buyer and protects you legally during the transaction.

02

HOME INSPECTION

Once the buyer schedules an inspection, they’ll assess the condition of the home. Be prepared for repair requests or credits. I will help you negotiate fairly and keep the process on track.

03

LENDER APPRAISAL

If the buyer is financing the home, their lender will order an appraisal to confirm the property’s value. I will help ensure the home is presented at its best and respond to any valuation concerns if needed.

Final WALKTHROUGH Buyers may request a final walk-through within a business day prior to the closing date. It is the one last time to make sure everything is in order.

Clean the house and remove all your possessions. Your home should be spotless for the final walk-through.

Confirm that all of the appliances in the home work as you’d expect. It saves you money on repair bills after closing Leave owner’s manuals and warranties.

Print physical copies and put these documents in one place.

Inspect the backyard and outdoors of the property as closely as you inspect the home’s interior.

Give the buyer contact information for home contractors or maintenance companies you’ve used in the past.

Lock up. The day before settlement, make sure to close window coverings and lock the entry doors.

Schedule YOUR MOVE BEFORE THE SALE If you are in a financial situation to move before listing your home, this is the easiest way to prepare your home for the market. Moving before you list your home allows you time to paint walls, replace any flooring, and complete any other repairs or upgrades your home requires.

AFTER THE SALE In this scenario, sellers settle the sale of the home and rent it from the new owners for up to 60 days.

These situations are usually incorporated into the home sale contract. The rent is generally the new owner’s monthly mortgage payment.

THINGS TO DO BEFORE MOVING Confirm that your closing is still on track Contact people who work for you regularly to cancel their services.

Stop auto-delivery unless it is needed.

Cancel the existing homeowner's insurance.

Arrange to disconnect your satellite or cable TV. File a change-of-address notice at the post office

CLOSING DAY

Congratulations! You made it to closing!

WHAT TO BRING TO CLOSING? Government-issued photo ID All the keys, codes, and remotes Disclosure statement Proof of homeowners insurance

WHAT TO EXPECT Closing day is the day when the buyer and seller fulfill all the agreements made in the sales contract and the ownership of the property is transferred from the seller to the buyer. Both parties sign the final ownership and insurance paperwork. Once all paperwork has been signed and funds have been disbursed, the buyer is officially the new owner of the property.

Typically, closing occurs about four to six weeks after you signed a purchase and sale agreement. During this window, an escrow agent holds the buyer’s purchasing funds in escrow until all contingencies, like the home inspection contingency and appraisal contingency, are met.

FREQUENTLY ASKED

Questions

What is the fastest way to sell my house?

The fastest way to sell is to price it correctly, stage it well, and market it aggressively from day one. Homes that are move-in ready, professionally photographed, and widely promoted tend to sell faster and attract better offers.

What should I do first when selling my house?

Start by connecting with a trusted real estate agent. I will help you understand your home’s value, prepare it for the market, and create a personalized plan to sell with confidence.

How much do you charge to sell my home?

Commission fees typically are 6% of the sale price and are often split between the buyer’s and seller’s agents. I will review all fees with you up front so there are no surprises.

What if I need to sell and buy at the same time?

I will help you coordinate both transactions to align timelines, reduce stress, and protect your financial interests. Whether you buy first or sell first depends on your needs—I will guide you through every option.

Do I need to make repairs before listing?

Not always, but even small repairs can make a big difference in how your home shows. I will help you prioritize what’s worth fixing and what buyers will likely overlook so you maximize return without overspending.

CUSTOMER LOYALTY CONCESSIONS AVAILABLE SALE DISCOUNTS: The discounted rates in this section shall not be applied in addition to any other discount rate, so as to compound the discount.

SENIOR CITIZEN DISCOUNT: 25% OFF ESCROW FEE FOR 55+ BUYER OR SELLER ACTIVE MILITARY PERSONNEL DISCOUNT: 25% OFF ESCROW FEE FOR ACTIVE DUTY US MILITARY BUYER OR SELLER TEACHER/EDUCATOR DISCOUNT: 25% OFF ESCROW FEE FOR FULL-TIME EMPLOYED TEACHER WITHIN CLARK COUNTY, NEVADA ACTIVE FIRST RESPONDER DISCOUNT: 25% OFF ESCROW FEE INCLUDING, BUT NOT LIMITED TO EMERGENCY MEDICAL TECHNICIANS (EMTS), PARAMEDICS, FIRE FIGHTERS, AND POLICE OFFICERS. UNION MEMBER DISCOUNT: 25% OFF ESCROW FEE FOR ACTIVE LABOR, INDUSTRIAL OR PUBLIC EMPLOYEE UNION MEMBER. REAL ESTATE PROFESSIONAL DISCOUNT: 30% OFF ESCROW FEE INVESTOR RATE DISCOUNT: 30% discount of the applicable basic escrow fee LANDMARK VALUE PROGRAM (LVP): 30% Escrow Fee savings to buyer and seller when closed at Landmark Title Assurance Agency of Nevada, LLC". The Agent will be provided a preliminary title report prior to obtaining a buyer. The buyer and seller will each receive a 30% discount off of their respective portion of the basic escrow fee at closing. This discount does not apply to REO or Short Sale transactions.

FOR MORE INFORMATION: @LANDMARKLASVEGAS LTAAG.COM

THANK YOU SCHEDULE A CALL WITH ME TODAY!

I appreciate the opportunity to guide you through your home buying or selling journey. Whether you're just getting started or ready to take the next step, I am here to answer your questions, provide expert advice, and ensure a smooth, successful experience from start to finish.

Let’s connect and create a plan that aligns with your goals, timeline, and lifestyle. Your dream home—or ideal buyer—is closer than you think.

Eric Gonzalez

702-460-9615

ericgonzalezlv@gmail.com