THE HOUSE OF EXCELLENCE
17462 Prado Blvd. Loxahatchee FL 33470 Represented by Arthur Martens
It is a privilege to share in this chapter of your journey
A NOTE FROM Arthur to Mrs. Hilling and Mrs. Thomson, Blessed—a theme that has defined my journey. Every experience along the way has been purposefully woven together, shaping a path of service to friends, clients, and the community in a meaningful and impactful way. As a child in Canada, the privilege of living from Prince Edward Island to the Yukon fostered a deep appreciation for diverse cultures and traditions. Later years in Chicago provided invaluable lessons in business and community leadership. Now, as a devoted husband of 24 years and father, life in the Palm Beaches has been immensely rewarding. Every day is filled with the vibrancy of faith, the arts, culture, and meaningful engagement in the local community. Exceeding the ever changing real estate needs & expectations of fine individuals and families is a natural extension of the relationships nurtured along the way. Mrs. Hilling, Mrs. Thomson, it is a privilege to share in this chapter of your journey.
WE ARE THE MASTERS OF LUXURY REAL ESTATE By thoughtfully personalizing every detail to exceed your requirements, we've elevated luxury real estate, transforming it into an exceptional experience.
ADDING EASE TO YOUR SALE While there are many steps in the selling
PRE-MARKET MARKETING SHOWING
process, you need only concern yourself with a few key moments. I’ll keep
NEGOTIATION
my communication transparent throughout the transaction, but if you’d
INSPECTION
like to get deeper into the details, I’m at your beck and call.
CLOSING STAYING IN TOUCH
OFFERING THE EXCELLENCE CONNECTION
Keller Williams agents are leaders in luxury, selling more luxury real estate than any other company.*
60.2B YTD MARKET SHARE 2026
35,812
LUXURY PROPERTIES SOLD
5,227
TRANSACTIONS WITH REFERRALS VOLUME $10.2B
5
CONTINENTS SERVED
With more connections and market data than the entirety of real estate, we service the needs of the most esteemed buyers and sellers while simultaneously accessing the world’s largest international pool.
In a survey of 24 U.S. metro areas. For details visit luxury.kw.com. Properties priced at $1M+
EARNING THE LATEST ACCOLADES THE WALL STREET JOURNAL & MANSION GLOBAL
"By connecting your exceptional property to the Mansion Global and WSJ.com high net worth audience, your listings will gain unprecedented traction from quality leads & generate sales."
THE WALL STREET JOURNAL
Whether it be the senior executive at the pinnacle of his or her career or an affluent individual looking to make a big, luxury purchase, ambitious readers everywhere rely on WSJ.com to make informed decisions in their personal and professional lives. With a highly-trafficked, dedicated Real Estate section, WSJ.com provides the perfect opportunity for brokerages and agents to shape the narrative of the real estate market to a highly engaged, affluent audience.
WSI.COM AUDIENCE 82:18
U.S Viewers: Non-U.S Viewers
32%
Own 5 or more homes. 21% more than the average affluent individual
$1.9M Average HHNW $341K Average HHI
MANSION GLOBAL
Mansion Global's diverse editorial content inspires and educates our affluent audience about the global property market. From market news to design and home technology stories, our editorial is informative and entertaining. Mansion Global provides insightful market data, in-depth analysis, real estate news and entertainment that empowers smart home buyers
MANSION GLOBAL AUDIENCE 47:53 71% $2.6M $564K
U.S Viewers: Non-U.S Viewers Of Mansion Global readers are millionaires Average HHNW Average HHI
YOUR LISTING IS AMPLIFIED THROUGH PROMINENT POSITIONING THROUGHOUT
OUR DIGITAL BRAND PORTFOLIO
THE WALL STREET JOURNAL
Accessible on our US, Indian sites + on our Chinese & Japanese Language Editions. Listings are featured across WSJ.com’s international sites: WSJ U.S, WSJ India and WSJ’s Chinese & Japanese Language Editions.
101.8 MILLION 706.1 MILLION Monthly Unique Views
Monthly Page Views
MANSION GLOBAL
WECHAT MIRROR SITE Mansion Global’s Mirror site on Wechat, the largest standalone messaging app in Asia, showcases your listing to Asia’s most affluent.
54K
Unique Views
112K
Page Views
10K
Followers
IN-LANGUAGE EDITIONS Luxury Listings showcased in-language in booming real estate markets.
3.1 MILLION Monthly Uniques
7.1 MILLION
Page Views Globally
BARRON’S
Listings are featured and searchable on the Barrons.com homepage, surfacing your property in front of the most influential investors, executives and financial advisors in the world.
8.5 MILLION Monthly Uniques
30 MILLION
Monthly Page Views
PENTA
Listings are featured and searchable on Penta, which delivers inspiring luxury & wealth content to HNW individuals who want to spend their money with passion & purpose.
$2.9 MM Average HH Net Worth
44%
Penta Readers Are Multi-Millionaires
MARKET WATCH
Listings are featured and searchable on MarketWatch’s homepage, and on the Personal Finance Real Estate & Retirement Real Estate pages — alongside newsworthy personal finance content.
46.4 MILLION 314 MILLION Monthly Uniques
Monthly Page Views
THERE IS AN ART TO SUCCESS -
The Strategic Plan
Marketing your listing comes down to drafting a narrative that's truly exemplary of the benefits it bestows. Instead of resorting to out-of-the-box solutions, we look at each listing through a different lens, using our data, network, and marketing expertise to form a custom plan that covers everything you wish to see from your sale.
Pre-market guidance
Creating engaging ad copy
Pricing
Amenity and Venue Map
Home preparation prior to launch
Advising on pricing to sell for the highest dollar possible
Engaging video for online
Ensuring your home appeals to the most buyers as possible!
That entices buyers to see your home
Showcasing this homes proximity to key attractions, clubs, and venues
Property Highlight Sheet
Confirms that value of the home & your upgrades
** See Attached Customized & Detailed Strategic Plan **
MEDIA
From personalized mailers to property brochures, we'll select the most fitting print outlets to cast the best light on your listing.
OUTREACH DIGITAL
Our digital marketing collection of assets is enhanced by Keller Williams technology which generates an impressive amount of data and insights.
My App My app and companion website were built to work in tandem with the power of Keller Williams technology. Effortlessly market your listing, capture and engage leads, and facilitate your transaction from a central locale.
Compelling Walkthrough Video Allow interested buyers to tour the house before stepping foot inside. We create 3D video with high production value that highlight your property's best features.
Social Media Advertising Campaigns After defining your preferred target market, we'll promote your listing with personalized emails, social media posts, direct mail and more, reaching qualified leads on a variety of levels.
EXPERIENTIAL ENVIRONMENTS Hosting a Home Tour during the famous “10-day-Blitz” is an established, engaging way to obtain serious offers on your listing. And, when a Keller Williams luxury Pro agent such as myself takes the reins, your open house will become a fully immersive experience. From staging to interactive elements, my goal is to spotlight the most desired aspects of your listing while giving your guests a genuine feel for life inside the home and The Enclave.
INVITING PROSPECTIVE BUYERS • Handwritten letters or phone calls to target • Personalized emails • Dynamic direct-mail campaigns • Social media posts • Striking Signage • Collaboration with colleagues
HOW I'LL MAKE IT MEMORABLE • Catered food • Live music
BROKER PREVIEWS
Every relationship we forge creates more leverage for your listing, including the relationships we have with fellow agents. We'll host Broker Previews, another form of Home Tours in which agents are simultaneously guests and marketing partners.
CREATING VALUE IN THE MARKET Many aspects of your home will be universally attractive to buyers, but when price enters the conversation differing opinions can emerge. Pricing your listing to be competitive while optimizing the return on your initial investment – all with respect to the apparent and perceived value of the property – will be of paramount concern. We’ll assign a price after analyzing the market as well as assessing the unique qualities of your property.
MARKET TRENDS
Active 12 Pending 4 Sold 63 List $351/SF Sold $345/SF
Arthur Martens 561-621-0000 Arthur@lifeontheisland.com IG - @thearthurmartens
Each office is independently owned and operated.
Customized Sales Plan for The Hilling Family 17462 Prado Blvd
Mrs. Hilling and Mrs. Thomson, It is my honor to present to you this customized Sales Plan to be free from the burden of carrying two homes! Note this is not just a “marketing plan” or “listing plan”. You are asking us to SELL this home for top dollar. This is the plan to accomplish what you need done. Included are a number of options that we will do for no additional charge. In addition to the exclusive regional, national and global distribution networks available through our relationship with the largest real estate company in the world and the dominant luxury brokerage in most major US markets… You can expect: 1. Marketing your home using Modern Marketing Methods (MMM), pre-market and post market: ○ Your home to be featured in our “10 day blitz campaign” bringing the most interested parties prior to and possibly during the Public Reveal (if we don’t receive the offers you want prior) ■ 3 Homes Tours with live music and catered food the first and second Sunday and a mid week event Wednesday or Thursday mid week. (if not sold sooner) ■ Leveraging ad copy that creates curiosity and compels people to call ■ Leveraging the best photos to inspire buyers to connect with us directly for more details. ● This reduces showing some photos that may turn them away prematurely ■ Leveraging Competitive Pricing. This attracts all possible buyers often creating an auction effect in all market climates. ■ Leveraging scarcity and social proof to inspire buyers to desire your home & write more and higher priced offers ■ Leveraging their interest to potentially present a contract to you PRIOR to the Public Reveal: allowing them to get ahead of the competition. (Based on listing to market time) ■ Leveraging our sales process to discover that best counter offer you can make from a buyer ■ Reviewing the progress mid way through the Blitz and no later than 14-21 days on Market ● Choosing how to respond to offers received or ● Evaluating marketing positioning if no offers or seriously interested buyer 2. Your team to posture and present your home with confidence and accuracy. ○ The features, highlights, and the “nitty gritty” details of your home will be top of mind so that we can present your home with confidence and have quick answers from the very first call.
■ Feature Sheet: ● Work with you to create a summary of your finest features, updates, and neighborhood amenities ■ Pre-fill out the necessary addendums. This presents you/your real estate team as prepared & experienced further increasing the ultimate sales price since the buyers’ side knows, we know! 3. Recommendations upfront for title/closing partners we have experience with ○ They engage early on to partner with us to oversee all the moving parts of the transaction relating to title, buyers side items, lenders (if any) ○ Some also provide you complimentary legal advice relating to the transaction 4. Your team will preview the relevant homes that are actively for sale so that we can confidently show why your home is unique and the best choice! 5. Your team researches the details on homes that have offers or have sold that we hadn’t seen inside of. 6. Your team invests time in refreshing the relationships we have with our colleagues in the community. ○ This ensures your home is TOP of mind and… ○ That we are of other potential off-market competition for your home. 7. Pre-marketing efforts: (pending time from list-to-market this may be done after in MLS) ○ via social media networks ■ Facebook ■ Instagram ○ local REALTOR's who may have buyers 8. Your home to be marketed after inclusion in the MLS via: ○ via print mail to target prospects and regions ie neighbors or feeder markets ○ via social media networks ■ Facebook ■ Instagram ■ Potentially LinkedIn (most successful for luxury homes) ○ via social media paid advertising ○ to local REALTOR's who may have buyers ○ our own 3500+ database of past clients, friends, local business owners, county leadership, and others who have reached out to us recently or in the past for their real estate needs. ○ Reverse-prospecting: contacting the agents who we can see in the MLS that have buyers who are searching for homes with criteria that matches your home. 9. Photo’s to be branded with our phone number on REALTOR.com when possible to encourage buyers to contact us directly vs the agent paying to receive the lead from our listing! ○ This increases the opportunity for us to steer the buyer to your home vs another home.
10. Your home will have premium signage 11. Your home will have professional interior/exterior photography 12. Your home will have professional Aerial photography, conducted by a licensed FAA team. 13. Your home featured as a Zillow Showcase Listing. Zillow Showcase Listings often bring these results: ○ 79% more page views ○ 76% more shares ○ 91% more saves ○ 10% more likely to go pending in the first 14 days ○ 2% higher sales price 14. Your home to will have 3D Virtual Reality Video 15. Your home will have a mini-video produced to highlight the lifestyle of your home! (normally only for higher pricing tiers) 16. Your team protects your money as hard as we do our own. ○ Confidentiality, to ensure we always protect your personal life. ○ Experienced negotiations to net you the most money for your next chapter! 17. Weekly updates from your REALTOR once we are live ○ Presenting offers ○ Negotiating offers ○ Activity on the your home ○ Activity in the market and what it means to you ○ Advice based on the above 18. All offers to be vetted thoroughly ○ Requesting proof of funds for Cash offers ○ Requesting solid pre-approval where income and assets have been verified. ○ Requesting our lender to review their loan file to confirm viability, as needed. 19. Your team to closely monitor the transactions from Contract to Close 20. Your team will be available 6+ days a week to secure the best buyer for your home from Saturday after sunset until Friday prior to sunset—except for Team Mastermind events and family vacation time. 21. Integrity. ○ You will always receive an honest answer, whatever that answer is:) ○ You will always receive “old fashioned” service on your behalf! 22. ** Bonus: Provide Virtual Staging Foamboard (Normally $350.00) 23. Your team will meet your needs so well you will eagerly provide us a video-based review:)
24. Your team to continue as of your “family” once you open your life’s next chapter – This one is up to you! In service, Arthur Martens Managing Partner/Broker Associate The Martens Group/KW Luxury Palm Beaches 561-621-0000 Arthur@LifeOnTheIsland.com