AZAH LOGO

Azah logo is the primary asset for the brand. It stands for the softness Azah’s products provide. Catering to a female target audience, Azah logo gives a soft and strong feminine look.

Boring sans C in bold is used for the logo to reflect dominance. Rounded corners of the logo makes the consumer feel that the product is welcoming and ecofriendly.

Boring sans C used for the Azah logo should not be used for anything other than the logo in Azah’s brand identity material.

Logotype

Azah logo is a wordmark logotype, no other element should ever be added to the logo. The logo sits freely in its lockup specification.

Tagline

The Azah tagline “made safe” aligning with the brand's mission and vision stands for its organic products and making women safe with one step towards menstrual hygiene.

Signature

Azah signature comprises of the brand logo and tagline. The spacing in the signature should never be changed. The background of the logo in signatures should be a rounded rectangle in pink color as shown in right. The color of the tagline should also remain the same and in “Bodoni MT” font. The signatures should always be printed in white color.

Clear Space -