Pakistan Today Paperazzi Issue 267 October 14th, 2018 Cover Ideas by Pakistan Today

@paperazzimagazine

samar abid

IN THE SPOTLIGHT

travels to london

Planes, trains & automobiles

hasan rizvi

Behind the PR Maestro

guide to daachi!

fall ( in g ) for lemon This seasonâ€™s favourite color is here to stay

Organic cuisines, music and local crafts.

mariam mujahid About a girl!

Issue 267, 14-20 Oct, 2018 www.paperazzi.com.pk

PG 24 - BOSS LADY

Alyzeh gabol Get the look on pg. 24

salt by ideas WINTER COLLECTION 2018 | WWW.GULAHMEDSHOP.COM

woman with a vision

Featuring Zainab Salman

Issue 267, 14-20 Oct, 2018 www.paperazzi.com.pk

contents

08 Warm up International sportswear brand "Li-Ning" launched 14 Cover Shoot By Salt by Ideas 22 About a girl Featuring Mariam Mujahid 24 Get the look! Featuring Alyzeh Gabol 26 What we fancy Find out what tickles our fancy! 28 Planes, trains & automobiles Samar Abid travels to London.

Publisher: Arif Nizami l Publishing Editors: Samina Khan & Meher Tareen l Contributing Editor: Ali Nizami Managing Editor: Mehak Elahi | Editors: Minahil Qasim , Ramina Maripova & Anum Teli Digital Media: Nazish Sameer | Creative Director: Muhammad Asif | Marketing: Sohail Abbas 0300-4652194, Zahid Ali 0301-8479758, Muddasir Alam 0333-2282905, Zulfiqar Butt 0300-8451634, Mudassar Chuhadry 0333-8106007, Photographers: Irfan Younas & Kamran Mehdi Printed at PTPRINT Press, 4- Shaarey Fatima Jinnah Lahore. | Paperazzi is a project of Paper Magazine and Pakistan Today. Contact Details: papermagazine2010@gmail.com

warm up

Ayesha Saleem

Ribbon cutting ceremony

International sportswear brand "Li-Ning" launched their outlet at Xinhua mall, Lahore.

Xille Huma with Team

Ammar, Shazain & Aazer 08

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Sarah Gandapur

Saad & Nouman

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Rohail Amjad

Faisal & Khadija

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Ayesha & Kiran

Zara Ahmed

Hifza Imtiaz

Nusrat & Bushra

Maira Ahad

Khurram & Muhammad Yousaf 10

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Mahoor Shahzad & Adeel Niazi

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Aden Rehan

Arham Qadir

Mariam Hamid

if the boot fits wear it!

Borjan launches their top of the line sub brand ‘Nayza’ featuring specialized sports footwear! The event was managed by Aden Rehan PR.

Rehmat Ajmal

Heniah Bilal

Shahid Riaz & Tallah

Hamza Toor 12

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Nayab NQ

Aden Rehan & Khadeeja Khan

Kiran Khan

Nabeel Aslam

Khawar Khan

Irfan Zia, Khushbhat & Abu Bakr

Khadeeja Khan

Team Borjan 2018

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|IN THE SPOTLIGHT

» How did Cartel start? Jahanzaib: Initially we started as a small unit within our event management company (JBnJaws) for PR Support on our event projects but after realizing the potential and gaps, scaled it up to a full-service Digital PR Agency within 18 months. Soon we were working for one of the best Retail clients in Pakistan and are constantly adapting to the current PR trends. » What is your dream project? Ghazanfar: My dream project is one that I can plan on an incredibly high magnitude, something so massive and complex that it hits people with the intensity of a juggernaut, and makes them say, that that, was an exceptional campaign, and it was done in Pakistan!

up close & personal with

team cartel

» What’s in store in the next phase for Cartel? Kumail: Greater things! Cartel has had major reforms over the past few months, things are much more organized now, and we're constantly experimenting on uncharted avenues in Public Relations. The next phase is to introduce a value to true PR; it will give people a clear picture in order to comprehend, what is actually beneficial for their businesses. We're here to make a difference, not money. » How is the operational atmosphere? Kumail: In Cartel, one doesn't care much about the atmosphere as long as the work gets done! We chill, we gossip, we hangout. Everyone helps each other out. Some individuals are allowed to work from home if that doesn’t interfere in their productivity. » What aspect of the work do you dislike if any? Arooba: When there are multiple tasks to do. I function more efficiently when work is assigned to me and I can do it my way.

WE SPEAK TO THE FABULOUS TEAM ABOUT THEIR JOURNEY, SKILLS AND TEAM WORK!

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» How has the journey of Cartel been so far and where does it see itself 5 years from now? Jahanzaib: We have had our shares of good and bad times (Mostly good though). We have won some important pitches and projects and worked on some iconic launches in Pakistan (the likes of VEON, Baskin Robbins, and Pepsi Generations etc.). The challenge is to constantly innovate and add more value for the client and come up with budget friendly solutions at the same time.

In future we are building synergies and taking new talent on-board and will be soon moving to a new bigger office. Eventually, we aim to be the top preferred choice for Corporate & Retail Clients for Contemporary PR Solutions. » So Momina, what’s your story? Momina: Just your everyday girl, extremely motivated, highly ambitious, and a whole lot of fun! I believe in living for the day and being realistic as life isn't a fairytale, if you lose your shoe at midnight ... you are drunk!! » Tell us about when things didn’t go the way you wanted- a project didn’t turn out as you had hoped? Ghazanfar: We've got a very capable group of young individuals who can and have tackled every situation that has arisen in the past. There have been times when I'd feel that something is not going according to plan when suddenly someone within the team would find the missing piece and put it all back together, and everything would gel perfectly. » What skills are most important to excel in this field? Ans: The most important aspect of doing anything is the drive to do it. Whether you're working to be an entrepreneur or a 9 to 5, passion and ambition are most important. JB and I had one thing in common, we were both equally passionate about advertising, which led to broadening our spectrums and cater

to different mediums that eventually contributed to advertising and marketing as a whole. » What is it that cartel does that differentiates them from others in the same domain? Momina: Like Cartels do, once we make an alliance, it's a family and we're bound to put our allies first! The most important thing is the relationships that we have with our clients, our ideology of work is to do things that make us proud of what we've done. » How are the timings like? Mahir: At the end of the day, it all comes down to the requirements of any given project. One can simply not let timings be a barrier to quality work. We may not be your regular 9 to 5, and sometimes exceedingly long hours are required of us, but in Cartel, we're made to feel like we serve a purpose; "client satisfaction" - makes it all worth it. » What would you like to say to our Paperazzi followers? In an age of Digital Media, each and every one has the responsibility of verifying information before sharing it among your circles of influence. On platforms where people absorb a lot of information, not all the information shared with you is complete. Believe something only after authenticating it, your words have more power than you think.

Cartel representatives: Jahanzaib Shafique, Sarfraz Niazi, Kumail Abbas, Mohammad Ghazanfar Abbas, Momina Butt, Arooba Qureshi, Mian Mahir Samad, Faiza Sheikh.

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#paperazziaboutagirl IN THE FIELD WITH...

mariam mujahid PR EXECUTIVE

Who is your best friend? My best friend is Usman. And the best thing about us is that we donâ€™t needs words to communicate when we see something funny or weird. The looks on our faces are enough. What would you grab if your house was on fire? My shoes. In terms of materialistic things I love nothing more than my shoes. What is your destination for the trip of your dreams? My dream destination would be Africa. A blend of nature, wildlife and culture. When you were little, what did you want to be when you grow up? And do you still want it? When I was little I wanted to be a doctor. I ran away from med school. But I still love the idea of being a doctor. Hence, I will have a doctor in front of my name after my PhD. (IA) If you got stuck in the elevator and was forced to listen to only one song, which would it be? Bleeding love and not just listen but sing it out loud as well. What is the best advice anyone has ever given you? My mother gave me the beat advice. She says be like a tree. The more fruitful the tree is the more it bends. So the more you achieve, the more humble you should become.

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ALYZEY GABOL

get the look we show you what your favourite fashionistas are wearing. find your style inspiration right here as we break down their looks!

ZARA, TOP RS. 4,600

ZARA, PANTS, RS. 7,500

VALENTINO, HEELS, PRICE ON REQUEST 24

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travel diaries

samar abid london

travel diaries

Where did you choose to go and why? I decided to go to London. Exploring is one of the many things I love about life and since London has a lot to offer, it will always be on top of my travelling list.

planes, trains & automobiles

Travelling is great fun. You get to explore a new place, meet new people and get wiser! We want to know more and will share with you exciting travel stories from a few special people in our section, planes, trains & automobiles! Tell us about sites no one should miss out on? Standing on top of the London eye, overlooking the London Bridge, Madame Tussaud, go to the Hyde park, St.James park, view the spectral skyline of the city which has iconic and magnificent buildings like St Paul’s Cathedral. Above all, the beautiful river Thames has one of the most iconic elements of the city. And don’t forget “GO SHOPPING” No matter what style of shopping you love; you will find it all in London

travel diaries

travel

travel diaries

travel diaries travel diaries

Suggest places for a perfect night out? We spent our evenings going to different places here and there. For perfect night outs where we would get nice fancy restaurants or cafes, we would visit Covent Garden’s, Knights bridge, Noting Hill, Westminster, St.james street, Mayfair, Soho and Leicester. These places are famous for having dinner and light-hearted conversations.

travel diaries

travel

Any tips? Let’s start with the flight duration, it’s a long flight it would be better if you’d keep snacks, a neck pillow. Take a book along or a magazine. Pro Tip for London visitors: Always prepare for cold weather, have a jacket with you because the weather usually tends to get cold. There is a lot of walking in London so avoid heels.

travel diaries

fall(ing) for lemon

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we are n ot yet al tho ug h fall is officially here , â€™ s favo ur ite co lor ; r me m u s to ye db goo ay s to dy rea lo ur has us gle am in g yellow . th e vers atili ty of th e co an d can be worn as it wor ks we ll on all s kin to nes up a du ll day ! either day or nig ht , br igh ten in g

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what’s happening!

Your weekly entertainment guide plus all the upcoming events and much much more! Paperazzi gives you the latest scoop!

mo vie mania Lahore talkies is a film festival one of it’s kind. Held at the Walled city and the theme is “I am walled city”. For all culture lovers don’t miss this opportunity.

comedy Are you all ready for an evening of stand up comedy that will blow your minds away? Be sure to bring a friend to stop you from laughing till you drop.

but chai first Chai hour is a monthly event that bring people from different walks and fields to discuss ideas and co create over a hot cup of chai. 32

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shop till you drop Mushi London to a pop up at Cosa Nostra. Come and enjoy the houderves and some retail therapy.

14 - 20 Oct

horoscope

Our fab astrologer Zahid Haider, styles up your stars. Find out what’s in store for you this week!

For your in-depth weekly forecast call 0322-757-5219 E-mail: happyhaider65@gmail.com

ARIES (MAR. 21- APRIL 20) A new moon in Libra on October 8 gives you the new start you’ve been looking for. This transit offers you a much-needed sense of balance to help you find your footing, Aries. Take any help that’s offered as you start your new journey.

SCORPIO (OCT. 24 - NOV. 22) Communicative Mercury forms a square to your co-ruler, Pluto, You could experience some extremely intense social interactions during the square that blow away even you. When someone impresses you with their words or actions, you’re definitely surprised.

TAURUS (APR. 21- MAY 21) Venus is your power planet, so what does it mean for you when she turns retrograde.It isn’t a good time to start anything new, especially if it’s related to money. Try to postpone making new investments or starting business ventures.

SAGITTARIUS (NOV. 23 -DEC. 21) Getting through the Venus retrograde cycle that begins on, Sagittarius. You’re a fire sign who wants to go, go, go, but a retrograde period is a time to slow down and reflect. Use your downtime to go over money matters that need your attention.

GEMINI (MAY 22-JUNE 21) The Mercury-Pluto square forces you to do some deep thinking and could lead to some extreme thoughts and ideas. Remember, Gemini, radical changes should be gradual.

CAPRICORN (DEC 22.- JAN. 20) A new Libra moon on October 8 gets your month off to a balanced beginning. This is a great neutral jumping-off point for work projects, personal growth, and new relationships, Capricorn.

CANCER (JUNE 22-JULY 22) Venus turns retrograde, putting various projects on hold and sending your love life into a bit of a tailspin. You know that situation you thought you had figured out? Guess again, Cancer.

AQUARIUS (JAN. 21.- FEB. 19) The deeper into your psyche you go, the darker it could get, but shining a light on what’s in there will benefit you in the long run.

LEO (JULY 23-AUG 22) The sun is in fair-minded, relationship-focused Libra as the month opens, which means compromise, negotiation and meeting other people halfway will be your number one priority. VIRGO (AUG. 23 -SEPT. 23) Your home planet of Mercury is busy this month, Virgo. When you want to know something badly enough, you’ll use any means necessary, which could lead to unwanted consequences. Avoid using underhanded or manipulative tactics. LIBRA (SEPT. 24 -OCT. 23) It’s time to reassess and reevaluate. Since Venus is associated with love and money, these are great places to start. Are your love life and financial situation as healthy as they could be? Explore your options. sunshine to the world.

PISCES (FEB. 20-MAR. 20) You could take it especially hard, Pisces. The last things you usually want to do is facing the cold, hard reality of any given situation, but try to look at this downturn as a chance for growth.

KAMIAR ROKNI

REHMAT AJMAL

JAHANZAIB SHAFIQUE

birthdays The Libra-born are very balanced by nature, diplomatic, just and charming to the core. They are attractive people, and their cool and calm temperament attracts attention wherever they go