Pakistan today paperazzi issue 222 dec 03rd, 2017 cover saira rizwan

@paperazzimagazine

Saira rizwan

the persian rose

netherlands

Sidrah Sidrah Ikram Ikram -- Planes, Planes, trains trains & & automobiles automobiles

ready, set, style

This week Mehrwar Ismail styles four Next outfits

Issue 222, 03-09 Dec, 2017 www.paperazzi.com.pk

Anushkey Ayat & Saleeha Shah Love to love you - on pg 40 IN THE SPOTLIGHT

In Conversation

WITH HAROON SETHI The brains behind Khareed

#PaperazziEats

Team Paperazzi eats at Eataly Ristorante this week!

mom matters We get up, close and personal with the multitalented Juggun Kazim about her recently launched book.

Hotties of the week!

Find out who is on our hot radar this week!

Issue 222, 03-09 Dec, 2017 www.paperazzi.com.pk

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contents

10 Shimmer me sundowner Mariam Khawaja hosted a fabulous tea at Aylanto.

14 Shop till you drop Aleena Fareena & Allure by MHT's trunkshow.

18 License to chill Asim Buksh hosted a party!

24 Cover Shoot

By Saira Rizwan 30 Paperazzi Eats Featuring Eataly Ristorante 32 Ready, Set, Style Featuring Next

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Publisher: Arif Nizami l Publishing Editors: Samina Khan & Meher Tareen l Contributing Editor: Ali Nizami Managing Editor: Mehak Elahi | Sub Editors: Minahil Qasim, Ramina Maripova & Anum Teli Digital Media: Nazish Sameer | Creative Director: Muhammad Asif | Marketing: Sohail Abbas 0300-4652194, Zahid Ali 0301-8479758, Muddasir Alam 0333-2282905, Zulfiqar Butt 0300-8451634, Mudassar Chuhadry 0333-8106007, Photographers: Irfan Younas & Kamran Mehdi Printed at PTPRINT Press, 4- Shaarey Fatima Jinnah Lahore. | Paperazzi is a project of Paper Magazine and Pakistan Today.

Contact Details: papermagazine2010@gmail.com

Tamania Kamal & Mahwish Faisal

Shimmer me Sundowner

Amna Adeel Monnoo

Risham Saqib

Mariam Khawaja hosted a fabulous tea in Aylanto, Lahore.

Any Shoeb

Maria Ali & Mariam Khawaja

Rida Asad & Mehak Elahi 10

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Aden Rehan 2017

Ammara AHmed & Shanzaay Sheikh

Alishae Zahra, Maham Lashari with a friend

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Ayesha Khan

Mariam Ahmed, Mariam Khawaja, Zonubia Ahmed, Risham Saqib, Mahwish Faisal, Tamania Kamal, Afifa Hussain & Aden Rehan

Nimrah Khokhar & Mariam Altaf 12

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Amina Bandey & Mahvish Umer Elahi

Sehr Adnan & Mishal Asad

Amina Saqib

Daneese Ali 2017

Anushaye Nabeel

Mariam, Maleeha Akram & Zonubia Ahmed

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Aleena & Fareena

shop till you drop

Mehreen Tabani

Mashaal Moazzam

Mehreen Tabani brought Allure by MHT to Lahore along with Aleena & Fareena's winter collectionhosted at Nishat Hotel, Lahore.

Alishae Zahra

Asma Waqar & Amina

Sarah & Aamir Mazhar 14

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Rabia Saqib

Ameera & Zainab Shehryar

Sameen Kasuri, Shazia Gohar & Marium Atif

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Amber Gohar

Rubia Moghees

Anaum Hammad & Neha Maneka

Ayesha Rizwan & Maham

Zara & Shanzaay Sheikh 16

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Tajwar Chaudhry

Anny Shoaeb

Rima & Maida

Anushae Nabeel & Mishal Asad

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Arfah Khawaja & Asim Buksh Zahra Naveed

license to chill

Maira Ahmed

QYT

Junaid Khan

Asim Buksh hosted a party at Fuschia Kitchen, Lahore with close friends & family!

Natasha & Samiya with a friend

Zarmina Masud & Sanam Taseer 18

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Mehreen Hamayun & Nurzia Khan

Raza Bokhari

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Aamna Taseer & Yasmin Khan

a cut above

Ayesha Fazli

Ramina Maripova

Lahore’s ultimate salon and spa Arammish launched a new urban space in Phase 5 DHA.

Ayesha Noon

Nasreen Sheikh & Peng Qureshi 20

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Amna Shekh & Mehreen Syed

Zara & Rohma

Sara Razi 2017

Sadia Rashid, Mahgul Rashid & Atiya Noon

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h ot t i es o f

Sehr Adnan

Fouzia Aman

Stands tall in a white suit.

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Anushaye Nabeel

We have her eyes on her salmon pink sweater with fur detailing!

Winter ready in our favourite Zara cardigan!

f the week

Rida Asad

A sight for sore eyes in a velvet knotted dress.

Risham Saqib

On point as always!

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Saira rizwan the persian rose

Saira Rizwan presents her new collection ‘The Persian Rose’ which is inspired by the indelible moments from the vintage era melded with the modern essence. It’s is the alluring indulgence in the notion of fairytales where the reality and dreams become one. The colours are derived from the beautiful Persian orchards, varying from the rich red tones to pastels, mostly in pink, silver, and gold tones. It is a tantalizingly intricate yet deliberately powerful collision of the impeccable artistry and overtly feminine appeal. From classic elements to a modern visual, the collection dedicates an ode to the wondrous, fleeting magical moments in life.

Designer: Saira Rizwan | Muse: Humaima Malik starring in Arth, the destination.

Makeup: Fatima Nasir | photographer: Stop Style Photography | Jewellery: Polki by Saira Rizwan

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The power couples behind Eataly

This week Team Paperazzi headed over to the recently launched, Eataly Ristorante in Lahore. A passionate project of two best friends offering French, Mediterranean and Italian cuisines all under one roof.

There’s every reason to make this one of your go-to places for entertaining friends or family.

“let food be th y medicine & medicine be th y food ” – azam mehmood (managing partner)

Pepperoni Pizza

#papera

Team Paperazzi + Team Eataly

MENU: Appetizers: Mozzarella Sticks Prawn On Toast MAIN COURSE: Chicken Parmesan Club Sandwich American Cheese Burger Norwegian Salmon Pepperoni Pizza

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Apple Spritzer

A Rustic Experience.

Mozzarella Sticks & Prawn On Toast

& Club Sandwich Chicken Parmesan

EATALY RISTORANTE

azziEATS

Dark Chocolate Disk

French, Mediterranean & Itlaian Cuisine

“A recipe has no soul, you as the cook must bring soul to the recipe” – Momin Zahur (Managing Partner)

Norwegian Salmon

Tea time at Gai'a!

Tea time atChe ese !Burger Gai'a rican Ame

Interior By Architects Inc. 2017

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ready, set, style! featuring nex t

Casual wear opts for a simple yet cool vibe, championing the 90s vintage Athleisure trend combining raw, relaxed denim with essential tees, roll neck sweaters and sporty knits. This look says it all for sporty and casual attire with rust textured knit double wrap snood with a navy textured crew jumper, perfect blue coloured jeans and black Mid Boots. I think this is the ultimate casual wear all men should look out for this winter.

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this week mehrwar is mail s tyles fo ur next o utfits with utmost perfection.

I wore a navy down filled hooded jacket with brownish grey merino crew. To add more vibrancy to the look I paired it with dark blue stretch chinos and brown Borg work boots for a fashion forward yet laid back look.

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My favourite piece from the collection was this Khaki check jacket which can be worn formally or semi-formally too, paired with a dark burgundy Oxford shirt and tan stretch chinos thus celebrating the 70s influence whilst remaining modern with a contemporary fit. To complete my semi-formal look I thought it was best to wear Next’s all time famous brown chukka boots to give the perfect contrasts revealing the uptown classiness.

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LABEL: Next | Photography: Kamran Mehdi

It’s winter and the best time to put on your best suit for an official meeting or if you have a wedding to attend.

Here, I decided to go with a burgundy suit with a plain white dress shirt and a sophisticated tie. Not forgetting footwear, shoes complete an outfit through classic designs with a modern twist and here I am wearing black leather formal shoes to gauge seriousness and intricacy to create a balance between modernism and simplicity.

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*IN THE SPOTLIGHT

Tell us a little about your background.

I am an engineer by education, but my career has been spent predominantly in business and finance roles. I did a double degree in Mechanical Engineering and Economics at Yale, and joined Citgroup as a corporate banker after graduation.I had always wanted to start and run a business, and after a few years in a corporate environment, I felt i was ready to go out on my own. I left banking in 2005 and returned to Lahore to start my first entrepreneurial venture: a small particleboard manufacturing company.

Running a business in Pakistan is pretty difficult to begin with, and I think running a small-scale manufacturing company is probably one of the hardest businesses one can do. It was an incredibly challenging pursuit, and I think it was the single greatest learning experience for me. To succeed, I had to apply everything I had ever learned, including using my engineering background to make bold and risky innovations. However, due to the deteriorating power and energy infrastructure in the country, manufacturing became increasingly less viable. I sold the company in 2008 and went back to the corporate sector, this time as a management consultant with McKinsey and Company in their Dubai office.

I spent the next 8 years at McKinsey, working across a broad spectrum of industries and functional areas.

IN CONVERSATION WITH HAROON SETHI CEO OF KHAREED

"the way we serve customers is by enabling them to get multiple price quotes for nearly any product or service they need, simply by filling in a requisition form and submitting it."

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It was a great training ground and equipped me with the skills and know-how to be able to go into nearly any business and quickly learn the ropes.

What ignited the spark in you to start Khareed?

All through my time at McKinsey, I knew i would leave eventually to get back to entrepreneurship. I was preparing myself, learning what i needed to know, gaining experience and exposure, and of course, accumulating some seed capital.

The moment I felt I had the right mix of things to kick off my next venture, I left.

The idea for Khareed came from my time running my particleboard factory. As a small business owner, I needed to focus on my core business operations and my strategic procurement of raw materials and supplies. But there was also a large amount we were spending on running parts, machine tools, office supplies etc. I didn't have time to go around finding good quality vendors and haggling with them to get the best price. I had the idea of an online B2B marketplace where you could get price quotations from multiple vendors just sitting at your office. This was before there were as many online shopping sites as there are now.

How does Khareed aim to serve its customers?

Khareed is an e-procurement platform. We provide small and medium sized businesses with an online software that they use to conduct their business buying and selling in a simple, convenient, and transparent way. It is especially useful for sole proprietorships and small businesses such as restaurants, small factories, workshops, clinics, and offices who need to focus on their core business and need help in sourcing vendors, finding products at the right price, and managing their procurement in a professional way.

The way we serve customers is by enabling them to get multiple price quotes for nearly any product or service they need, simply by filling in a requisition form and submitting it. By using the Khareed platform, companies don't need to spend time and money going to far out places like Brandreth Road just to source products. Sitting in their office, they receive quotations from several vendors, giving

them a choice of competitive rates.

What motivates you?

I am motivated by the desire to create a really professional, high caliber institution that is able to take on a life of its own, independent of me as its founder or manager. I would like to see Khareed grow into a company that is seen by its employees as a great place to work and which is seen by its clients as a trusted, valueadding partner.

How do you generate new ideas?

I read a lot and keep applying the things I learn to my work and my day to day life. The fusion of different types of knowledge starts generating a lot of new ideas and through a bit of lateral thinking you start uncovering new applications.

For a startup how difficult is it to build a successful customer base?

Building a customer base is quite difficult, and for Khareed, there was a bit of a chicken and egg problem as we were ultimately creating a two sided marketplace of buyers and sellers and you can't bring in one side without the other. It took us about a year to get any real kind of customer traction. The first few clients are the hardest and then it becomes easier and easier as others see some success stories and follow.

What kind of hurdles have you faced after starting Khareed?

Finding and hiring the right talent was the greatest hurdle through most of the first year. Any company is only as good as its team members and building that up was a big challenge.

The other big hurdle was and to a large degree continues to be break-

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''i would like to see khareed grow into a company that is seen by its employees as a great place to work and which is seen by its clients as a trusted, valueadding partner.''

ing through the mindset in the market -there is a bit of aversion to doing things differently, giving new approaches a chance, and believing that a local software company might be as good or better than the international software companies.

Who has been your greatest inspiration?

I get inspired when I see anyone working hard to pursue a dream or a vision. There are countless examples of this everywhere around us. I think the greatest inspiration for me is seeing a man or woman working hard, making ends meet and providing for their family.

Your software Khareed is a relatively new concept and shift away from the traditional methods of trading in business. How has the response been?

The response has been very good among other startups and small businesses and a handful of the more 38

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progressive MNC type large corporates. Beyond that we are continuing to work hard to educate other firms and increase awareness and showcase our worth. I suspect we are about 5 years too early, but i think this is the right time to start. Someone graduating from university today would have been born in 1996-- they will have grown up never knowing a world without the internet.

All the new entrants to the workforce, to the business world are tech savvy and comfortable with innovation and new ways of doing things. Its only a matter of time before these young people take on leadership positions in companies and start to tip the scales in favor of non-traditional ways of business such as what Khareed is offering.

What would you say are the top three skills needed to be a successful E-entrepreneur?

I think the skill set across entrepreneurs can vary-- there is no secret sauce in the skills. but in terms of personality attributes, i would say patience, persistence, and adaptability.

Where do you see your company/Software in five years?

I hope that in five years down the lane we are serving clients in every major city of Pakistan.

What advice would you give to young digital savvy entrepreneurs who wish to break into the E-market?

I would advise the fresh grads to work for a couple of years in a professional company, whether its a tech startup or one of the more traditional corporates. They should get some experience, build a professional network, save some money, and then dive in with their full passion and commitment with a couple of like minded friends / partners. Young people always have a sense of urgency, and they dont want to waste any time lest someone else makes headway first with a similar idea.

I have found that the idea is often far less important than the execution and for that you need experience, training, resources, and lots and lots of support.

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ARFAH KHAWAJA

get the look we show you what your favourite fashionistas are wearing. find your style inspiration right here as we break down their looks!

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