Pakistan Today - Paperazzi Issue 184 "Z" March 12th, 2017

@paperazzimagazine

IN THE SPOTLIGHT

no fomo

Be Bold for a Change

First of its kind YouTube channel

by Marya Javed

Inspiring quotes shared by influential women

It’s lawn season!

let them eat tart

Anam Sethi reports back on lemon tarts around Lahore

These two talented designers are set for their debut

Issue 184, 12-18 Mar, 2017 www.paperazzi.com.pk

dawn till dusk

Neha Maneka styles So Kamal

zara shahjahan

spring/summer lawn ‘17 Manufactured by ITTEHAD

Ready Set Style

Anna Jawad styles Suffuse by Sana Yasir

Shayaan malik

Life on Paperazzi on pg. 36

Issue 184, 12-18 Mar, 2017 www.paperazzi.com.pk

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contents

20 Fill your carts Lime stone pvt ltd launched Tesco products at Alpha super market!

24 Shine Bright SO Kamal lawn launch celebration!

34 It's lawn season!

Make way for these two talented designers who're set to launch their debut lawn collections!

36 Ready, Set, Style Anna Jawad styles four Suffuse by Sana Yasir outfits 48 Cover Shoot

By Zara Shahjahan

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Publisher: Arif Nizami l Publishing Editors: Samina Khan & Meher Tareen l Contributing Editor: Ali Nizami Managing Editor: Alizah Raza | Sub Editors: Mehak Elahi & Natasia Khalid | Creative Director: Muhammad Asif Marketing: Sohail Abbas 0300-4652194, Zahid Ali 0301-8479758, Muddasir Alam 0333-2282905, Zulfiqar Butt 0300-8451634, Mudassar Chuhadry 0333-8106007, Photographers: Irfan Younas & Kamran Mehdi Printed at PTPRINT Press, 4- Shaarey Fatima Jinnah Lahore. | Paperazzi is a project of Paper Magazine and Pakistan Today.

Contact Details: papermagazine2010@gmail.com

Uzma & Alkarim

fill your carts!

Jared Libel

Blenda Lewis

Lime stone Pvt ltd launched Tesco products at alpha super market earlier this week! We really enjoyed shopping!

Rubab & Tabassum Arif

Omar Shehzad

Cheena Chappra Ayesha Chappra 20

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Anam Tanveer 2017

Anisa Farooqui & Fauzia Khuro

Tehmina Khaled, Rubab Masood & Abdul Samad

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Ramsha

Moiz Kazmi & Dino

Sherry Rehman

Sabeen & Munaf

Saima, Hina & Misbah 22

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Natasha

Zainab & Sonia

Samra & Tasneem

Zrmina & Rohail

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Afifa Hssain & Aleena Raza

shine bright

Rabia Saqib

Zonubia Ahmed & Anush Ammar

Erum Kamal hosted a fabulous lunch at her residence to celebrate the launch of So Kamal S/s /17 lawn collection. We loved the amazing decor by Whimsical parties!

Sidra Akram, Amena Shariq & Amna Ahmed

Erum Kamal

Shanzaay Sheikh, Nazish Sameer & Mishal Asad 24

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HIna Ismail & Mahvish A. Ellahi

Daneese Ali

Shazia Ammar

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Sara Irfan, Erum Kamal & Mariam Khokhar

Afsheen & Ambreen Ali

Rushna Shahjahan

Aisha Afzal & Sana Ashraf 26

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Noor Jahan Azain & Sumrina Khan

Nazish Sameer & Mehak Elahi

Amber Gohar

Neha Maneka 2017

Asma Waqar & Amber Sajid

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Tez, Sonia Khan, Pheby Haroon, Junii Zeyad, Sana Bucha, Huma, Mulghalar & Asim Jofa

older & wiser

Junaid celebrated his birthday with his loved ones! We're digging the gold & white theme!

Faisal Shah

Junii Zeyad & Maria Wasti

Irfan

Mina & Turab Ramzi 28

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Amir Anees & Zhalay Sarhadi

Junii, Gulnar & Umer

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Noor Hassan

Mulghalar

Junii Zeyad & Noman Ejaz

Usman

Maria Wasti

Zhalay & Ayesha 30

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Tooba Siddiqui

Tez & Huma

Tooba siddiqui, Mulghalar & Sonia

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MAHGUL RASHID

it's lawn season!

MAKE WAY FOR THESE TWO TALENTED DESIGNERS WHO'RE SET TO MAKE THEIR LAWN DEBUT THIS YEAR! 34

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mahgul by al zohaib textile When are you launching?

Mahgul lawn from Al Zohaib Textile will be launched at the end of March or first week of April 2017.

Who did you choose as the face of Mahgul lawn by Al-Zohaib Textile?

That's a secret.

What's your price range?

Rs. 6,000 - 6,500 Tell us a little about your s/s 17 debut lawn?

At MAHGUL we have tried to embrace the essence of lawn and its plurality as a pure and simple fabric. There are multiple themes running parallel- a segment of florals; geometric ; oriental and Persian. The inspiration is to seek the simplicity and purity, that is lost - it is to make women aspire to embrace the spirit of beauty. I have tried not to fuss too

much or to reinvent what’s been done for decades but rather I have aimed to introduce a fresh perspective for S/S 2017 Lawn in terms of colours, layouts and original design. We look forward to launching this new venture with our partners at Al Zohaib, a textile house that is well respected for quality and who have a reputation for innovation. They have a fresh and forward thinking vision for lawn in the future and it fits right in with what we imagine the future of lawn to be. Together, we hope our debut S/S’17 lawn collection introduces a fun and fresh lawn perspective for women.

rubaiyat by baraé khanom When are you launching?

We're launching on 17th March.

Who did you choose as the face of Rubaiyat by Baraé Khanom?

Kiran Malik

ALISHA KHATTAK

What's your price range?

Rs. 6,500 - 8,000 Tell us a little about your s/s 17 debut lawn?

Drawing from an understated aesthetic, Baraé Khanom’s lawn endeavours to reintroduce minimalism this summer through its design ethos. Indeed Rubaiyat

by Baraé Khanom is inspired by raw ethnic beauty found in Pakistani craftsmanship and merges this with a uniquely Western style

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FEATURING SUFFUSE BY SANA YASIR

ready, set, style! th is week o ur favo urite m ua anna j awad sty les s uffuse by s ana yas ir ou tfits & makes them her very own !

I absolutely loved the black two piece suit from Suffuse's pret collection. Its perfect for a formal dinner and the gold details on the outfit gives it a very glamorous feel.

Definitely one of my favourites!

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This mustard outfit has a piece of my heart. I am in love with this colour its so edgy so glamorous and different.

I just added a few accessories and its perfect for a formal lunch or dinner.

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Gold can hardly ever go wrong but this one is simply amazing. You can dress it up or dress it out. I kept it casual yet glamed up by pairing it up with denims and chunky earrings.

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Brand: Suffuse By Sana Yasir| Muse: Anna Jawad| Photography: Kamran Mehdi | Hair & Makeup: Anna Jawad

Ice blue is a colour which is not very common and thats what i loved about this outfit, Its uniqueness! The combination of hot pink and ice blue surely stands out so I kept everything else very minimal. Just added small studs as an accessory and I was ready to roll!

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NO IN THE SPOTLIGHT

FOMO we got a chance to chat with the lovely marya javed, who is the owner of the super cool, newly found and first of its kind youtube channel called “NO FOMO”, it doesn’t just end there, she also works at khoosat films as content head and was previously a partner at pakistan’s leading fashion blog “awardrobe affair”. this multitalented girl is also a part time stylist and has styled many campaigns for leading brands.

Can you tell us more about “NO FOMO” Yes! NO FOMO is a passion project which has come into being as a culmination of my experience in the digital space and my love for films. I wanted to create video content which was honest, fun and useful!

In terms on interviews, I have been a huge fan of people like Ellen and Jimmy Fallon and love their unrehearsed, uncalculated feel. The idea is to create a similar content here in Pakistan. Obviously, the scale isn’t the same but that’s the inspiration. But NO FOMO extends further to videos on fashion, makeup and lifestyle.

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What is your background, tell us a little about yourself?

I am essentially a business graduate, with an MBA in HR. I started off with hardcore corporate jobs but realized soon enough that my heart’s not in there.

I joined my sister’s blog, Awardrobe Affair and worked with her for two years, which was a lot of fun. But my commitments at Khoosat films (films being my biggest passion) didn’t allow me to work on the blog on the side. So I moved on to create something of my own, something that brings together all that I love.

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How did you come up with this name?

I didn’t! My friend (or sister from another mister, as I call her) Khizra Munir, CEO CoPakistan, came up with it. She suggested it and I instantly loved it!

What should the people look forward to on “NO FOMO”?

A lot of fun, candid interviews, or chats as I call them. The one that’s up already with Jimmy Khan is an example; he spoke of his recent crush. I would like to do makeup tutorials, fashion videos, movie reviews, fitness videos, travel videos and many more things.

Where do you see this channel in the next five years?

I just want it to be something that makes me happy and proud. That’s the only aspiration and obviously, acceptance & success. Other than that, I don’t set 5 year milestones.

That’s too long a time to know what I’d want then.

I worked for a little bit as Assistant Director on the same project. And as I say, thereafter I had tasted blood. I wrote down some stories I had in mind, produced a TV show, assisted on a telefilm. Just recently I have made my first short film! It’s just a start and I have a very long way to go but I am glad to be doing something that I love so dearly.

As someone who has tried many fields, tell us what does it take to figure out your true passion and how do you pursue it?

Firstly, it takes the need and the want, you should be looking for you to find something. Secondly, it takes some amount of courage. You can be broke for years, you will have people doubt you, you will have moments of self-doubt too. At the same time your friends from college will be travelling in fancy cars by now. If you can brave all of that and look for what drives you, with an honest intent, you will find it. But I also think, there’s no shame in doing a job that pays your bills! If you don’t find what you love doing, just love what you are doing!

Who do you consider the channel’s competition?

Frankly, I am going about doing what I want to do; it hasn’t changed into a business for me, yet. But there is competition definitely; some magazines have started doing videos, there are blogs with huge followings doing videos. I do think everybody has something different to offer, so I don’t get stressed about that.

How can people stay updated on what’s going with “NO FOMO”?

The concept of a YouTube channel is fairly new in Pakistan.

I get this question a lot. You have to look up the name NO FOMO on YouTube, find the channel and click on the “Subscribe Button”; that way every time a new video is up, you will be updated. You should also follow the NO FOMO Instagram and Facebook page for updates.

Who would you like to bring to your show?

Many people.! If I was to make a dream list, it would include Blake Sheldon, Ellen, Anna Wintour, Beyoncé, Ranbir Kapoor, Imtiaz Ali, the list is never ending. Locally I am aiming to get everyone that I’d like so not giving away their names just now. May just bring the publishers of this interview!

Tell us a little about your role at Khoosat Films and how you ended up there?

I started off by auditioning for a play by Sarmad Khoosat called Mor Mahal, got selected and did a small part. Then 2017

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dawn to dusk: so kamal this week neha maneka styles so kamal lawn outfits from day to night with on point styling.

Day For the day look I added my own twist to this 3 piece So Kamal Lawn by making a bun. I paired Hermes flats and wore my TomFord bag to keep it easy and simple.

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Night Didn't really experiment much with this look. I went for curls and wore my Jimmy choo white heels with a white TomFord hand clutch & diamond studs to complete my look!

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DAWN TO DUSK

Day I went for a very fuss free look! I tied my hair into a pony tale, wore my most comfortable Aldo flats and a beige Chanel to keep it simple yet classy!

Photography: Imran Sheikh Model: Neha Maneka Make up & Hair: Neha Maneka 46

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Night Set my hair free & let my accessories & dark lips do the talking!

Night I wore my shocking pink heels with my crushed two tone jimmy choo clutch & I was good to go!

Day Since I wanted to have fun with this 3 piece outfit I twisted my hair from the front and wore my Gina flats. The outfit is itself very busy so I didn't want to add anything else to my look!

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