LOGO GUIDELINES

• LOGO GUIDELINES •

• CONTENTS •

Master Logo ....................................................1 Logo Specifications .....................................2 Reverse Logo..................................................3 Supporting Logos ........................................ 4 Supporting Reversed Mono Logos ........5 Typography.................................................... 6 Colour Palette................................................7

• MASTER LOGO •

V M Murphy Livestock Services is a fresh and modern logo with simplistic characteristics and drawings that are representative of business associated with the logo

• LOGO SPECIFICATIONS •

30mm

Logo Clear Space The logo should be placed in clear space to maximise its impact. The ‘V’ in ‘Vivien’ represents the minimum amount of space required from any type of surrounding graphics, excluding plain complementary colours.

Minimum Size V M Murphy Livestock Services logo should not be used at a size that compromises its impact and readability. To avoid any possible reproduction issues, the logo has an established minimum size and should never appear smaller than 30mm wide.

• REVERSE LOGO •

This alternate reverse logo may also be used in situations where the positive version needs to be reversed out on single colour black.

• SUPPORTING LOGOS •

V M Murphy Livestock Services secondary logos support the main logo however are subject specific for alternate use.

• SUPPORTING LOGOS •

V M Murphy Livestock Services secondary logos reverse support subject specific for alternate use, used in situations where the positive version needs to be reversed out on single colour black.

• Typography •

Main fonts

Bourdos Livestock Services

Josefin Sans Bold

Supporting fonts Josefin Sans Thin

Josefin Sans Thin Italic

Josefin Sans light

Josefin Sans light italic

Josefin Sans Regular

Josefin Sans Regular Italic

Josefin Sans SemiBold

Josefin Sans SemiBold Italic

Josefin Sans Bold

Main logo font is Bourdos which is a modern signature font, easy to read, however slightly feminine.

Josefin Sans, is clear and legible and slightly modern.

Josefin Sans Bold Italic

• COLOUR PALETTE •

UNCOATED: PMS PROCESS BLACK CMYK 0/0/0/100 RGB 44/42/41 WEB #2C2A29

UNCOATED: PMS PROCESS WHITE CMYK 0/0/0/0 RGB 255/255/255 WEB #ffffff

Colour is an important signifier and communicative element of the V M Murphy identity system. It is important that the designated colour charts are adhered to across all communication materials.

Logo and guidelines: SpecPrint, Hamilton SpecPrint