• MASTER LOGO •
V M Murphy Livestock Services is a fresh and modern logo with simplistic characteristics and drawings that are representative of business associated with the logo
• LOGO SPECIFICATIONS •
Minimum Size
Logo Clear Space
The logo should be placed in clear space to maximise its impact. The ‘V’ in ‘Vivien’ represents the minimum amount of space required from any type of surrounding graphics, excluding plain complementary colours.
V M Murphy Livestock Services logo should not be used at a size that compromises its impact and readability. To avoid any possible reproduction issues, the logo has an established minimum size and should never appear smaller than 30mm wide. 30mm
• REVERSE LOGO •
This alternate reverse logo may also be used in situations where the positive version needs to be reversed out on single colour black.
• SUPPORTING LOGOS •
V M Murphy Livestock Services secondary logos support the main logo however are subject specific for alternate use.
• SUPPORTING LOGOS •
V M Murphy Livestock Services secondary logos reverse support subject specific for alternate use, used in situations where the positive version needs to be reversed out on single colour black.
• Ty POGRAP hy •
Main fonts
Livestock Services
Supporting fonts
Josefin Sans Thin
Josefin Sans light
Josefin Sans Regular
Josefin Sans SemiBold
Josefin Sans Bold
Main logo font is Bourdos which is a modern signature font, easy to read, however slightly feminine.
Josefin Sans, is clear and legible and slightly modern.
Josefin Sans Thin Italic
Josefin Sans light italic
Josefin Sans Regular Italic
Josefin Sans SemiBold Italic
Josefin Sans Bold Italic
Bourdos
Josefin Sans Bold
• COLOUR PALETTE •
UNCOATED:
PMS PROCESS BLACK
CMYK 0/0/0/100
RGB 44/42/41
WEB #2C2A29
UNCOATED:
PMS PROCESS WHITE
CMYK 0/0/0/0
RGB 255/255/255
WEB #ffffff
Colour is an important signifier and communicative element of the V M Murphy identity system. It is important that the designated colour charts are adhered to across all communication materials.
Logo and guidelines: SpecPrint, Hamilton SpecPrint